PPC (Pay Per Click) ad campaigns are a powerful tool for driving traffic and increasing revenue. The problem is that they’re time-consuming and costly to manage!
So, how do you streamline the process and automate as much of the work as possible, without compromising on the results of your campaign?
The easy and effective solution is to use the right PPC management tools and software – software specifically designed to make PPC campaigns simpler, better and faster.
The right software will automate the process and free you up to focus on the creative aspects of your campaign and to fine tune your process for optimal results.
In this review, we look at13 of the most amazing PPC management tools for both businesses and Ad agencies alike.
Our review covers the leading facets of each tool, relating to its core function, the pros and cons from real-life user reviews and an overall assessment of how useful, effective and user-friendly the software is.
Let’s jump right in!
This is a quick overview of the key features, G2/Capterra rating and our P2P rating for the best PPC management tools in 2023. We have a detailed review further down!
Best PPC Management Software
Our P2P Rating
Google Keyword Planner
Human beings will always remain an essential part of PPC campaigns. No matter how good machines become, connecting with human emotions will always require a flexible and nuanced understanding of human needs and behavior.
Machines thrive on data collection and fast analysis of data, but they do not know what to do with the data unless they have specific instructions on what is required.
It takes a human being to identify which aspects of the data need to be collected and analyzed. Human insight is also required to determine which data is relevant and how to use it to make changes that will influence human behavior.
Humans and machines have unique abilities and skills. Here is a rundown of the tasks that humans and machines are good at:
These aspects fall into the human domain as machines are not capable of thinking or reading emotions. Machines are also incapable of selective functions, unless they have direct, specific, instructions to do so.
With the correct instructions, machines are capable of efficiently completing the above tasks without any undue errors.
To change instructions, a human will have to input the relevant information, or program the machine to switch to new instructions, at a specific time or threshold.
With PPC campaigns, both humans and machines are essential.
On the software side, which is machine orientated, time and costs are saved through the use of effective PPC management tools.
PPC management tools turn what would be a long, costly process into “on-tap” information, which contributes greatly to improved returns on your ad spend.
Summary: PPC Management: Human vs Machine
Humans will always be vital part of PPC campaigns. Machines efficiently and effectively collet data but humans have to determine which data needs to be gathered, analyzed and used.
The very first thing to do is to understand how PPC management tools function, and to differentiate between software tasks and human tasks.
PPC management software automates specific aspects of your PPC ad campaign. It is designed to accurately read the data-flow through your campaign, specifically on keyword recognition, which can be an uphill task if done manually.
PPC management tools minimize the manual labor involved in managing a PPC campaign. They provide quick access to the data you need, allowing you to make real-time decisions to improve your strategy and track your results.
To answer these questions, you may need to trial out a potential software solution before you buy.
Many PPC management tools offer a trial period before the first payment is due. Use this trial period to your benefit!
We recommend that you research different software options beforehand and read reviews from credible sites so you can compare apples with apples.
Then choose the ones you like best and do a free trial period to see if the value you gain from them is worth the investment.
There are hundreds of options to consider! To make this easier for you, we have a selection of the best PPC management software available in 2023 for you to choose from.
Summary: How to Evaluate PPC Management Tools
SEMRush offers comprehensive marketing and PPC management tools, which are highly rated as far as value is concerned.
Users can begin with the basics and add on tools as needed. There are six different categories, and each one is equipped with an outstanding real-time reporting mechanism.
The modules and categories are closely integrated. If one report is changed, the whole platform updates in real-time. SEMRush has all the tools to save time and increase productive traffic, and ultimately increase revenue.
Rating: Capterra – 4.6/5 stars from 1394 reviews.
This software primarily focuses on income-generating keywords, which are low SEO difficulty combined with high search volume keywords.
Keyword search and creation are made easy with the software. It also has the capacity to look up other domains to view keywords and their placement. Below is an example of keyword ratings:
The KWFinder software will generate thousands of suggestions from a few basic ideas. Once the keywords are selected, marketers can use the keyword analyzer, which is the top tool to study trends, PPC competition, CPC average cost, and keyword difficulty.
Long-tail keywords are short phrases that are growing in popularity, and the software focuses on these phrases.
Rating: Software Advice – 4.7/5 stars from 35 reviews
Adalysis automates both Google and Microsoft ads. In addition, there is a 14-day free trial that you can use to test the software. In essence, Adalysis is a time saver and provides real-time results making it possible to dig deeper into data from ad campaigns to focus on key aspects of the campaign.
The software can automate and handle thousands of campaigns and ads that can be tested before they go live. A/B testing provides costs on click-through rates, conversions, and other useful metrics.
The downside is not in the functions of the software, which is great but rather a costing issue because additional costs are levied to use the features on Bing.
Rating: Capterra – 4.6/5 stars from 38 reviews
Developed by ex-Google executives in 2013, Optmyzr takes repetitive tasks and makes them more profitable. The software works with Microsoft and Amazon and has received several awards over the years.
Below is a screenshot of the Optmyzr dashboard, showing how campaign schedules can be adjusted.
Optmyzr has found a home with agencies and large companies serviced by in-house teams.
Strategies can be executed quickly, regardless of their size, diversity, or complexity, as the software is driven by machine learning. However, you remain in control, even with the automated bidding tasks.
The focus is on testing and strategy, which allows marketers to optimize campaigns with a single click. In addition, the results improve budgets and bid accounts.
Rating: G2 – 4.7/5 stars from 108 reviews
Opteo is a PPC managment tool that is specifically designed for Google Adwords. If your focus is solely on Google Ads, then Opteo is the go-to software for you.
A big plus is an easy-to-use interface coupled with a friendly and efficient support team. Seeing as the software manages your campaign, and constantly delivers suggestions, you will save on ad spend.
You can also consider options to enhance ad effectiveness for your approval. Furthermore, the software can handle multiple campaigns, which makes it ideal for digital ad agencies.
Rating: G2 – 4.5/5 stars from 11 reviews
Seeing as Google owns over 90% of the search engine market, it will be wise to look at Google Analytics. And bonus! There are no costs are involved, as it is a free service.
Analytics is part of Google’s PPC management tools, and the software provides essential data to helps companies manage the traffic on their websites.
You will be able to see the location of visitors, the time spent on your site and the specific content viewed. This will give you a very good idea of what’s working and what isn’t, which allows you to streamline your site to improve UX. Improved user experience translates into actions taken and revenues generated.
Rating: G2 – 4.5/5 stars from 5361 reviews
Adzooma is fully integrated with Google, Facebook, and Microsoft. It uses AI and machine learning technology capable of serving multiple ads and accounts.
The reporting feature is easy to access, helps identify underperforming ads and provides daily data analysis. The platform is user-friendly and allows you to fix problems immediately, while the software has unlimited scaling to accommodate website growth.
Rating: Capterra – 4.2/5 stars from 18 reviews
Bing Ads is a Microsoft product, and although considered small, the global monthly reach is in the region of half a billion people.
Integration is important to Microsoft and is pivotal in its advertising tool. This is evident in the number of portals, ad agencies, and companies at your disposal.
There have been great advances in keyword and bid targeting over recent years. The software allows for real-time reporting, and the same familiarity found in other Microsoft products, like Windows, makes navigating the dashboard very easy.
Bing Ads is ideal for small businesses looking to expand their scope. However, there is still a way to catch up with Google as although the interface is similar, it is still in the early stages.
Rating: G2 – 3.5/5 stars from 327 reviews
Focused on three platforms, Facebook, Instagram, and Google, AdEspresso allows marketers to create campaigns in minutes and launch them across multiple platforms.
Testing is hands-on with the split testing tool, which allows access to specific results and performance metrics.
Data stored in the AdEspresso cloud can be retrieved for later use and their services attract ad agencies, e-commerce, and small businesses.
Their main strength is they are a one-stop shop that does away with multiple accounts and all the tools for an effective campaign are at your fingertips.
Rating: G2 – 3.3/5 stars from 47 reviews
Spyfu is keyword-driven, providing the most profitable keywords that competitors are using. With software capable of tracking the movements of a domain over the last 15 years, you get a clear picture of market trends.
The data reveals where on Google the domain has shown up, listing all Adwords keywords, organic rank, and every different type of ad used. The software empowers marketers to track competitor AdWords through the many tools at their disposal. This type of advantage enables businesses to stay in line with their competitors.
Rating: G2 – 4.6/5 stars from 449 reviews
This is primarily a Google keyword tool with outstanding keyword choices that help SEO writers create eye-catching content.
The tool has been around for a long time. It is supported by other Google tools to create a more comprehensive keyword planner, that can be used on different platforms as well as process bulk keyword searches.
Rating: Capterra – 4.6/5 stars from 23 reviews
JumpFly is a dedicated PPC management agency that works in association with Google, Microsoft, and Facebook to optimize PPC ad campaigns.
For less tech-savvy businesses, using an agency proficient in PPC management is the way to go. They have the blueprint for success, and the experience behind them.
They make use of their own proprietary software and d dedicated account executive is assigned to each client.
The management process is divided into two phases. Phase one is a complete market analysis and drawing up a comprehensive strategy. Phase two deals with legal issues and strategy changes to streamline the campaign.
Rating: Clutch – 4.9/5 stars from 73 reviews
QuanticMind is a next level PPC management tool as it is AI-driven to optimize revenue streams and get the best return on investment.
Their AI software finds hidden patterns in data that define different customer buying habits and utilizes this data to get the upper hand on PPC management. This is achieved by integrating with other online tools.
The intent in particular keywords is identified to maximize effective keyword usage. The software can update e-commerce stores on a continuous basis, and AI can enhance long-tail keywords while constantly updating, which translates to real-time PPC campaign management.
Rating: Capterra – 4,4/5 stars from 17 reviews
Using the right PCC management software frees up a lot of time in any business, as it is mostly automated. This time can be better utilized by focusing your attention on the effectiveness of ad campaigns and changing what is lagging, to boost your revenue and minimize your ad spend.
All the PPC management tools we have reviewed here are great choices. However, two stood out to us. Here are our two top picks:
Top Pick #1: Opteo
If you are looking for easy to navigate software, Opteo will suit your needs. The software was designed for Google AdWords but has beneficial metrics that are lacking in Google AdWords. Opteo is a great choice. They’re an award-winning software that is well priced and performs consistently.
Top Pick #2: Optmyzr
Optmyzr software is also a sound investment as it is designed to work with Microsoft and Amazon, two of the leading PPC platforms. They have also won many awards over the years, a testament to their passion for ‘getting it right’ with PPC campaign management.
People in the know recommend weekly check-ins. However, new campaigns should be checked daily. Sadly, over 70% of companies wait longer than a month before checking their campaigns. A good PPC management tool will help you keep tabs on your campaign. Check out the full review for the best PPC management tools to use.
Opteo is all about improving tasks to get better results. It uses advanced algorithms that provide additional metrics that Google AdWords does not have. In short, Opteo is an advanced diagnostic and performance measuring tool. Check this review for more details on Opteo and other great PPC management tools.
Many small businesses do this, but the more value you get from the software, the more you will want to expand your tools. Take Spyfu, for example. You can start small and add modules later or upgrade your subscription to a more advanced package. Check this review for more details.
Capterra: Software Reviews
Clickcease: The Best Software for PPC Success
Featured Customers: Jumpfly Customer Reviews
G2 Crowd: Software Reviews
Google Ads: Keyword Planner
Marketerhire: PPC Tools
Microsoft Advertising: Small Business Solutions
Simplilearn: Man Vs Machine – Who’s Winning at PPC
Software Advice: Software Reviews