Event marketing offers unique opportunities to connect with your audience in a tangible, personal, and memorable way.
A well-planned and executed event allows people to interact with your brand and the human beings who represent it. It gives them something to participate in, something to see, smell, and touch—something to remember.
Events also allow people to share their interactions with your brand when they post about their experiences at the event on social media. As such, the amount of ‘marketing mileage’ you get from a single promotional event is quite impressive.
That said, doing event marketing right is not easy (or quick or inexpensive). Thankfully, there are many great event marketing agencies that specialize in event marketing.
Event planning agencies offer all the services needed to plan, promote, and execute a great event from A to Z.
Which agencies are the best? And what services should an event marketing firm offer?
In this review, we cover exactly that, starting with our list of the best event marketing agencies worldwide.
AGENCY SNAPSHOT
Location: Kansas City, Missouri; Chicago, Illinois; San Francisco, California; Minneapolis, Minnesota; New York, New York, USA
Founded: 1997
Number of employees: 51-200
KEY SERVICES
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WHY CHOOSE THEM?
Bishop-McCann is one of the world’s best meeting, event, and incentive program planners. They are an advertising agency based in Kansas City with offices in Chicago, San Francisco, Minneapolis, and New York.
This agency promises to fight for their partners’ needs with a single-minded and unwavering focus. It combines Midwestern culture and values with agency know-how to make a unique event advertising partner.
To show that they are true partners, they have invested in gaining in-depth knowledge, working in highly complex and forward-thinking industries, and doing well in those industries.
AGENCY SNAPSHOT
Location: Chicago, Illinois, USA
Founded: 2011
Number of employees: 11-50
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NEXT/NOW offers a unique and innovative way of organizing and hosting services for brands in any sector.
The Chicago-based creative technology agency NEXT/NOW was founded in 2011 to revolutionize digital event spaces.
They take great pride in developing custom software, marketing services, and AR/VR development to create digital brand experiences for physical venues. Therefore, they bring a unique and innovative way of eventing and hosting services for a brand in any sector.
AGENCY SNAPSHOT
Location: London, UK
Founded: 2017
Number of employees: 11-50
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WHY CHOOSE THEM?
Backlash is an event consultant agency based in London. It was founded in 2017 and has over 29 employees. It offers event marketing and planning to retail and consumer products clients.
Backlash was founded to provide brands with a new, modern, creative agency model for experiential marketing. This agency provides brands with a new, modern, creative agency model for experiential marketing.
The years spent working with various large, successful agencies across multiple categories and channels have allowed them to develop a service that sets them apart from the competition. They describe this as “big agency thinking without the price tag.”
AGENCY SNAPSHOT
Location: Leeds, West Yorkshire; Guildford, West Surrey, UK
Founded: 2008
Number of employees: 11-50
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WHY CHOOSE THEM?
The experiential agency iMP Experiential, founded in 2008, has headquarters in Leeds, United Kingdom, and Guildford.
For start-ups and iconic brands alike, they provide a bespoke service tailored to each campaign, ranging from a single brand ambassador to a fully managed event activation.
Moreover, the company provides event marketing and planning, marketing strategy, and branding services to small and midsize businesses.
They offer complete internal experiential design, build, and installation through on-site workshops. Further, they provide high-quality promotional and event staff to brands and agencies, handling everything from logistics to health, safety, and staffing.
AGENCY SNAPSHOT
Location: London, UK; Los Angeles, USA; Sidney, Australia
Founded: 2007
Number of employees: 51-200
KEY SERVICES
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WHY CHOOSE THEM?
Amplify, one of the top event agencies was founded in London in 2007. Their 100-person team specializes in event planning and marketing.
Furthermore, the group provides marketing strategy, primarily for clients in the enterprise and some mid-market segments.
Amplify thinks shared experiences build relationships, and they believe branding should have emotion, sentiment, and connection.
They believe that relationships are founded on shared experiences. Moreover, they believe branding should have emotions, a sentiment, and a connection. Because when you connect, everything makes sense.
AGENCY SNAPSHOT
Location: San Francisco, California, USA
Founded: 2017
Number of employees: 11-50
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WHY CHOOSE THEM?
Most Likely To Advertising is a San Francisco-based advertising agency that launched in 2017 and now employs ten people. It helps businesses of all sizes with advertising, branding, and digital strategy. The agency also offers media planning, buying, content marketing, and video production services.
Most Likely To offers services to clients from various industries, focusing on eventing and production.
Moreover, these services are provided to clients from a wide range of industries, focusing on event marketing and production.
AGENCY SNAPSHOT
Location: San Diego, California, USA
Founded: 2005
Number of employees: 11-50
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WHY CHOOSE THEM?
Traina is a premier branding agency headquartered in San Diego, founded in 2005. The company is working to reimagine how brands are created.
Traina develops market-leading, data-driven, design-driven brands built from the ground up for digital, including for digital events.
Their team develops market-leading data-driven, design-driven brands built from the ground up for digital, including for digital events.. This is achieved by combining strategy, design, and digital expertise under one roof.
AGENCY SNAPSHOT
Location: Los Angeles, California, USA
Founded: 2010
Number of employees: 11-50
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WHY CHOOSE THEM?
Elevate My Brand (EMB), which began operations in 2010, assists B2B and B2C businesses in achieving their advertising and marketing objectives through the implementation of various strategies.
EMB’s ten-person team provides business, information technology, social media, and healthcare client services. The company is an expert in social media marketing, digital strategy, and event marketing.
Elevate My Brand assists B2B and B2C businesses achieve their event advertising and marketing goals.
AGENCY SNAPSHOT
Location: Redondo Beach, California; and New York, USA
Founded: 1997
Number of employees: 11-50
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WHY CHOOSE THEM?
Bob Gold & Associates is a Redondo Beach-based PR, marketing, and communications firm that excels in various marketing-related areas, including strategy, events, content, and PR.
The consulting firm was founded in 1997, and its clients come from diverse fields such as the arts, entertainment, music, telecommunications, and information technology.
Overall, BG&A could be a good fit for event promotion if you prioritize PR and data-driven marketing,
AGENCY SNAPSHOT
Location: Tianjin, China
Founded: 2007
Number of employees: 11-50
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Devott Co., Ltd. is a company based in Tianjin, China that does market research. The small team, which has been around since 2007, offers services like market research, business consulting, outsourcing of back office tasks, and outsourcing of customer service.
Likewise, Devott is dedicated to making Chinese service outsourcing businesses more competitive worldwide and building the China Sourcing brand. It uses its vast industry resources and experiences, in-depth industry knowledge, and internationalized expert team.
AGENCY SNAPSHOT
Location: Baltimore, Maryland; and Washington DC, USA
Founded: 2007
Number of employees: 11-50
KEY SERVICES
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WHY CHOOSE THEM?
TalkingTree Creative is an event production company with an office in both Halethorpe, Maryland, and Washington, DC. Moreover, TalkingTree Creative is a company that has been around since 2007 and focuses on making videos and developing AR/VR.
As a commercial communications agency, they focus on making media, organizing events, communicating with marketers, and providing live entertainment services.
This agency can strengthen your brand and message by implementing strategic solutions involving your employees and customers based on events and experiences. Their event production services cover many aspects, including the theme, music, decorations, lighting, projection, and sound.
AGENCY SNAPSHOT
Location: Toronto, Canada
Founded: 1990
Number of employees: 11-50
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WHY CHOOSE THEM?
Harbinger Communications is a Toronto-based public relations firm. Since 1990, its 39-person team has primarily served small and midmarket enterprises in the consumer products sector.
Harbinger has spent the previous three decades helping hundreds of clients launch their brands, products, and events in Canada.
They are seasoned pros in event management, new product/service development, and adapting international best practices for domestic success. They think the secret is to get off to a strong start and keep the momentum going.
AGENCY SNAPSHOT
Location: New York and Los Angeles, USA
Founded: 2016
Number of employees: 11-50
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WHY CHOOSE THEM?
HelpGood, a digital agency, was started in 2016 and has offices in New York and Los Angeles. The team includes experts in social media marketing, digital planning, event marketing, and content marketing, among other things.
This firm is a marketing and communications company that cares about helping people. They help nonprofits, government agencies, and corporations with socially responsible goals and move those goals forward. Likewise, they also help you reach out to, involve, and bring together different groups around your goal.
AGENCY SNAPSHOT
Location: Alexandria, Virginia, USA
Founded: 1986
Number of employees: 51-200
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WHY CHOOSE THEM?
Yes& is a mid-sized creative and marketing firm in the mid-Atlantic. Their “Yes” means they understand and accept your problems, and their “&” means they seek more ways to help you reach your full potential.
Their full range of services, which include research, brand, marketing, advertising, digital and campaign planning, creative thinking and design, event management, and public relations, help clients generate better ideas, knowledge, and results.
AGENCY SNAPSHOT
Location: Chicago, Illinois, USA
Founded: 2000
Number of employees: 11-50
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WHY CHOOSE THEM?
Heron Agency is a Chicago-based company that has been in business since 2000. Its team creates strategic, integrated marketing campaigns for businesses in the hospitality and leisure, business services, arts, entertainment, and music industries.
Heron Agency builds intelligent, integrated marketing strategies that generate results, including eventing and production.
Additionally, their highly interactive method gets their clients results that can’t be beaten. They don’t just make flashy placements; they also make intelligent, integrated marketing programs that get results, including event marketing and production.
AGENCY SNAPSHOT
Location: Dubai and Abu Dhabi, UAE; Riyadh, Jeddah, and Kuwait City, Saudi Arabia; and Cairo, Egypt
Founded: 2013
Number of employees: 51-200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Momentum Marketing is a well-known brand activation firm in the MENA region, with offices in Jeddah, Dubai, Abu Dhabi, Kuwait City, and Cairo. In addition, Momentum Marketing is one of the best companies for brand activation and brand building.
They provide event management, staffing, and talent acquisition services to help brands connect with people at events, activations, concerts, and festivals. Likewise, they offer various marketing services, like creating content, running social media campaigns, and using digital marketing to their client’s advantage.
AGENCY SNAPSHOT
Location: Santa Rosa, California; Minneapolis, Minnesota, USA
Founded: 2008
Number of employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
The Engine is Red is a digital marketing company with offices in Minneapolis, Minnesota, and Santa Rosa, California.
The company was started in 2008 and focuses on marketing strategy, event production, branding, web design and development, and mobile app development.
The agency works with clients in various fields, including healthcare, non-profits, retail, schools, energy, finance, and more.
A good agency will offer strategic, practical but also creative, and innovative services.
Whether you’re planning a launch party, a fundraising event, a fun run, or a novelty experiential marketing experience, a good agency should offer the services you need to make it happen, from conception to execution.
This is the ‘work before the work’ where you plan out what you want to achieve with this event, who it is for, the format it should take, and the budget you will need.
You also need to plan out how you will promote the event beforehand, how you will promote your brand during the event itself, and how it will tie into the rest of your marketing.
The strategy is the roadmap for event marketing. It sets out how you will get there and how you will measure your progress/results. A good agency should be able to help you create that strategy and identify how you will measure your progress and results.
Of course, any event marketing agency will handle the physical event planning side of things. This includes:
An event design agency will handle all of your event’s social media marketing. They’ll cover you from regular Discord, Facebook, and Instagram tactics to other marketing components like community marketing.
These social media marketing campaigns aim to bring as much attention to your brand, specifically your brand’s event, and to build as much hype as possible. Thereby, they will ensure that your event is as effective as possible.
A large part of what draws people to an event is the brands and people that will be there. As such, an event marketing consultant agency will help to facilitate partnerships and influencer appearances at the event.
These partnerships mutually benefit both parties and can be a great way to tap into a target demographic that you might otherwise struggle to engage with.
Influencer marketing is also valuable for promoting the event beforehand and generating more buzz around it during and after the event.
Email marketing campaigns are an extremely effective marketing strategy. In fact, they are 40% more effective than social media marketing campaigns.
As a result, an event marketing agency will utilize this tactic to spread awareness of your event and create buzz, thereby drawing in more people.
If you’d like to learn more about event marketing, check out this video by Skift Meetings.
Paid search and social media ads are frequently used to advertise events to the target audience. Your event marketer should be able to plan and execute these for you across various social media and search platforms.
In addition to paid search and social media ads, your event may benefit from print ads, video/television ads, and radio or podcast ads. A good agency should be able to help you identify the best ways to reach your target audience and then facilitate how you will do that and which channels you will use.
Summary: What are Event Marketing Services?
With the right event branding agency by your side, you can transform your event from just another gathering into a memorable experience that drives brand awareness, engagement, and lasting results.
Take your time, explore each agency’s strengths, and choose the one that best aligns with your vision and goals.
Remember, a successful event brand strategy can be the key to unlocking your event’s true potential.
Event marketing agencies relieve brands of the burden by strategically planning, executing, and promoting events that forge connections with customers, boost brand awareness, and create positive brand associations. They also offer valuable data and expertise to maximize the event's impact. People often say that good planning is the key to success in anything. So, if you want to know what makes an event successful, the best place to start is to ensure it is carefully, thoroughly, and correctly planned. And that means getting things going a long time before they need to be. An event gives your customers a chance to talk to you face-to-face, which helps them build a more personal relationship with your brand as well as develop a sense of trust. Event marketing is about creating a specific event to promote a brand, like a product launch. Experiential marketing focuses on creating immersive, interactive experiences for customers to build a deeper emotional connection with the brand, not just promote something specific.Frequently Asked Questions
Why are event marketing agencies important for brands?
What makes an event successful?
Why are events the best way to market your business?
What is the difference between event marketing and experiential marketing?
Aventri: 23 Event Marketing Statistics You Need to Know
Mckinsey: Why Marketers Should Keep Sending You E-mails
The US Bureau of Labor Statistics: Meeting, Convention, and Event Planners
TrueList: Event Marketing Statistics