Podcast Advertising Agency: 11 Best Agencies to Drive Insane Brand Awareness (2023)

Podcast ad campaigns have insane benefits for brands! And guess what? You don’t need to have a podcast channel or be an active podcast host to promote your brand through podcast ads.

Over 50% of Americans listen to podcasts, with 24% listening to at least one podcast weekly. And of those listeners, over 50% say they are more likely to consider a brand after hearing of them through a podcast ad. 

Brands leveraging podcast ad campaigns generate a combined revenue of more than $2 billion as of 2022. Podcast advertising also has an impressive average ROI of $2.42! 

But without extensive research, the right tools, and pairing with the best podcast channels, you won’t see the results you want from your podcast ads.

Fortunately, working with a great podcast advertising agency can help you achieve podcast marketing success!

These agencies have loads of experience working with podcast ad campaigns and understand what audiences want to hear. Agencies help you use podcast ad copy that is proven to persuade, and work with some of the most popular and credible hosts.

There are loads of agencies to consider, so, to make this easy for you, we’ve done our homework and selected best podcast advertising agencies to use in 2023!

We have the top services these agencies offer, who their top clients are, and why you should work with them.

Ready to find the ideal podcast advertising agency for your business?

Let’s get started!

What is a Podcast Advertising Agency?

A podcast advertising agency is an agency that uses marketing tactics to pair businesses with the perfect podcasts for marketing. Podcast advertising agencies can help brands develop, promote and manage successful podcast ads on various podcasts, as well as build and grow their own podcast channels. Whether you’re looking for a podcast advertising space for brand awareness or need to grow your podcast audience, a podcast marketing agency can help you.

Small, mid-level, and large businesses rely on podcast advertising agencies to master this marketing approach. You can take your podcast marketing campaign to the next level with expert services guided by professionals with years of experience.

While working with a podcast advertising agency means less work for you, professional strategies proven to achieve results, and seasoned advice, there are a few cons to consider. For example, podcast advertising agencies are expensive, and the agency must have experience with brands like yours.

If you manage your budget well and choose a podcast advertising agency ideal for your brand, you can see how powerful these agencies are.

Source: Ryan Helms

What Does a Podcast Advertising Agency Do?

Podcast Ad Campaign Management

A podcast marketing agency helps brands deploy strategic and well-researched ad campaigns. Businesses don’t need dedicated podcast channels to take advantage of this service. You can use this offering if you’re only interested in advertising your brand on other podcast channels. How it works is pretty simple – your chosen agency will find the best podcasts to feature your ads and determine the best time your ad will play. Podcast advertising agencies consider many factors like how to tailor your content to your target buyers and if the podcast will generate quality traction.

Once your podcast advertising agency has the basics for your ad campaign, they’ll write the content you need to engage targeted listeners. But they don’t stop there, and brands receive podcast analytics to measure and optimize their performance. If you already have podcast ads, some agencies will reoptimize these for you!

Podcast Pairing

A significant part of what podcast advertising agencies do is pair your brand with the best podcasts for advertising. Whether you’re hoping to secure an ad placement or a guest feature on well-known podcast channels, your agency will help you do this. Many businesses and podcast hosts attempt to land these opportunities themselves but with a podcast advertising agency, you can more easily access higher-quality podcasts with dedicated audiences.

Your podcast agency will also ensure the podcast you work with aligns with your business values and missions. This service is crucial for brands that have their podcast channel and businesses that only want to leverage podcast ads. After finding the best podcasts to promote your brand, your agency will handle all the communications and agreements on your behalf.

SEO for Podcasts

SEO for podcast marketing is crucial to drive traffic to podcast channels and get your podcast ads in front of the right people. Without SEO tactics, listeners won’t be able to find your podcast channel. And this could harm your search ranking potential. A few factors podcast advertising agencies will work on for SEO are your episode headlines, episode meta descriptions, and how well you’ve used targeted keywords on your channel’s page.

11 Best Podcast Advertising Agencies

1.Ad Results Media

Ad Results Media claims to exist to create intimate connections between a business and its audience. This agency certainly lives up to that, offering an impressive range of services for professional podcast advertising. What makes this agency different from many others, is they’re all about engaging listeners through audio and video marketing. Specializing in these specific areas offers a great advantage to businesses as they rely on expert advice and tactics. You can work with Ad Results Media to design a custom podcast ad strategy, create the content and execute this strategy before measuring your goals vs. your performance.

2.Adopter Media

Adopter Media specializes in one area of podcast advertising, many agencies don’t. And that is podcast sponsorships. This agency will help you find the best sponsors for your podcast channel or find podcast channels for you to sponsor and gain ad placements. Adopter Media can also write the copy for your podcast ad campaign and run testing to determine which approaches connects with your audience the best. In all its years of providing podcast advertising services, Adopter Media prides itself on expert podcast matching, pairing companies with podcast hosts that can give their businesses the exposure they need. Adopter Media can also maintain your current podcast channel and ad campaign.

3.Radical

Radical is an exciting podcast advertising agency allowing brands to engage listeners with custom, live ads! The agency will source and evaluate the best podcast hosts to read your ad so listeners trust your brand and you improve social proof! Radical understands the podcast advertising environment well and bases all its efforts on securing credibility with the podcast host’s audience. Getting started, Radical will create a personalized strategy with the best podcast hosts, channels, and ad placements. Then, experts will write a targeted script for your ad and allow the host to add an organic touch. And boom, Radical will track and measure your ad campaign to determine your performance!

 

4.Single Grain

Single Grain is a marketing veteran offering expert services in an extensive list of marketing areas. However, this doesn’t take away from their impactful podcast advertising expertise! Starting on a sweet note, you’ll get a free consultation to determine your podcast advertising goals and what you need for a successful campaign. Next, Single Grain will help you identify your target audiences and the best channels for your ads. Experts will also craft captivating copy that connects to your listeners. You’ll understand how to place and test ads while accessing a more lucrative market of podcast channels and listeners. And if you have active podcast ads, Single Grain will re-optimize them!

5.Beeing Social

Beeing Social is a podcast marketing agency in India that takes podcast advertising to a new level! This agency helps you find podcasts for your ads and writes the copy, but that’s not all. Beeing Social also extends its expert services to businesses that want to grow their podcast channels. Specialists will help you craft material to engage your listeners while attracting new ones. They also have many methods to monetize podcast channels like affiliate marketing, social media marketing, and paid media. Thanks to their approach to podcast advertising, Beeing Social has boosted many brands, like Jetair Tours, Hola Chef, LimeRoad, and Grofers.

6.Strategic Media

Strategic Media is a podcast advertising agency specializing in radio marketing too! It’s fair to say this agency has vast experience with audio promotion tactics and engaging with these audiences. This agency has worked with over 2000,000 podcasts and has increased listener purchasing intent by over 50%. But how does Strategic Media accomplish such outstanding results? It’s thanks to their expert services and vast podcast marketing knowledge. Strategic Media can help you build, deploy and track a customer-centric podcast ad campaign while elevating your podcast channel. Another significant perk of working with this agency is that they understand how imperative custom approaches are. You can trust that you’ll have personalized podcast advertising and monetization strategies like no other.

7.Hearst Bay Area

Hearst Bay Area understands how powerful podcast marketing is and how brands can take advantage of connecting with buyers through audio marketing. There are three main areas of podcast advertising from this agency. First, Hearst Bay Area offers services for results-driven podcast ad campaigns. A team of experts will do research for the best channels, placements, and listenerships. Secondly, they can get you time in a podcast to host the episodes “after show”, getting you one-on-one with the listeners to promote your brand. Lastly, if you want to boost your podcast channel’s performance, they can develop the best material for your script, and a strategy that’s sure to engage listeners!

 

8.Socially Powerful

Socially Powerful is an industry expert for developing your social presence. From LinkedIn marketing to podcast advertising and YouTube marketing, there’s nothing Socially Powerful can’t do for your brand. But this doesn’t deter this podcast advertising agency from offering powerful strategies to help you create ads that relate to listeners and prove your brand’s value. Whether you want to work with a podcast advertising agency for ad campaigns, to grow your podcast channel, or both, Socially Powerful has solutions proven to work. This agency integrates social media and influencer marketing for podcast advertising that achieves optimal results. And what’s remarkable and persuasive about working with this agency is if they don’t meet your KPIs, you don’t pay!

9.Bizadmark

Bizadmark is a top choice for podcast advertising in the US because of the specialized services they offer. Not only does this agency provide support for podcast ad campaigns, but all audio ads. If your business relies on audio marketing, Bizadmark is the best choice! You can work with this podcast advertising agency to create custom podcast ads with expert copywriting expertise. Plus, you target your audience based on in-depth research. The most significant aspect that makes Bizadmark different is this agency focuses on working with do-gooder businesses only. So, if your brand advocates for environmental or social issues, you’re Bizamark’s ideal client!

10.BurstMarketing

For podcast advertising, what doesn’t Burst Marketing do? If you have a podcast channel that doesn’t achieve your desired conversions, don’t stress! Burst Marketing has the expertise to revive your podcast and re-engage your audience. This podcast advertising agency also creates content for podcast ads centered around your audience. They provide a monthly podcast dashboard with your analytics too. What makes Burst Marketing a favored choice is how much they offer to grow podcast channels. This agency provides host training, recording equipment, podcast mixing, and a custom strategy to launch your show on multiple channels like iTunes and Spotify.

11.Q’d Up

Whether you’re a small or large business, Q’d UP has the experience you need for podcast advertising that works. This agency is best for brands that want to optimize their podcast channel besides running ad campaigns. Q’d UP can secure guest appearances, develop an off-site content strategy, and a social media marketing plan to expand your customer base and develop brand loyalty. With the added help of SEO, Q’d UP will make your podcasts and ads easily discoverable on popular podcast platforms. Because of this agency’s experience, they can also help brands that want to partner with the best podcast hosts and gain more buyers through live ads.

Conclusion

Podcast advertising requires extensive research and working with the best podcast channels that share your audience and values. To help businesses grow their podcast channels or run successful ad campaigns, podcast advertising agencies offer specialized services. A few of these services include SEO for podcasts, podcast pairings, and podcast ad campaign management.

Although it’s not impossible to run a podcast campaign with high conversions by yourself, it’s much easier and more effective working with an experienced podcast advertising agency. There are many agencies out there, and you need to choose one with experience working with your business while offering essential services.

References

Startup Bonsai: 12 Podcasting Statistics, Facts, And Trends (2022)

Edison Research: The Podcast Consumer

IAB: U.S. Podcast Advertising Revenue Study

WARC: Study establishes ROI of podcast ads