The 11 Best Video Ad Makers for Maximum Engagement & Sales in 2022

Video marketing is a have-to for any business that wants to maximize customer engagement, raise brand awareness and accelerate web traffic. 

Through videos, you can give your target audience a clear idea of your product/service. And, of course, the more confident your ideal buyer is, the more likely they are to purchase your offering.

94% of marketers believe videos increase user understanding of their product/service. And 81% firmly believe video marketing has directly impacted their sales. But that’s not all. Almost 90% of marketers say that videos have significantly helped them increase web traffic. 

But with all the hype around video marketing in 2022, where the heck do you start, and do you need an in-house graphic designer?

Many businesses like yours, don’t have the time and resources to hire an in-house graphic designer. So, they opt for any of the best video ad makers and do it themselves! Yes, it’s just that simple.

Several of these video ad makers are perfect for beginners with no experience and allow you to use pre-developed templates. With these tools, you can make an engaging and branded video in less than one hour.

I’m sure you’re dying to find out what these video ad makers are and how much they cost! 

This detailed review has all those details and the pros and cons of each tool. Plus, expert tips on using video marketing to get your customers engaged and skyrocket your ROI! 

Let’s jump into it! 

The Top 11 Video Ad Makers: Quick Comparison

10 Statistics Proving the Popularity of Video Ads

Video ads are popular because they offer a range of benefits for businesses. Businesses can optimize brand reputation by educating their target audience. You can also maximize your engagement efforts through a fun, informative clip. But we’re not the only ones who believe in video ads. Here are the top 10 stats that prove the power of video marketing. 

1. Internet users around the globe all love video ads. In the US alone, there were over 240 million video viewers. And this number is only projected to grow. A jaw-dropping 97% of people between 18 and 24 love watching video ads. 
2. Video marketing is rapidly powering web traffic. Cisco confirms that over 80% of consumer web traffic is thanks to the effort of video marketing. This figure is 15 times higher than it was four years ago.
3. Consumers are watching videos often and want to see more. Almost 80% of internet users watch videos every week. Over 50% of those users want to see more video content from brands.
4. Marketers see great value in video marketing. Nearly 100% of marketers who use video ads say it’s a pivotal part of their marketing strategy.
5. Businesses that don’t use video ads now want to use them. Just short of 80% of businesses who haven’t used video ads want to use them in 2022.
6. Video marketing is an excellent tool for lead generation. Digital marketers love video ads for lead generation. Over 80% of them say video marketing has made a substantial difference to their lead generation tactics.
7. Using video ads on social media produces a positive ROI. 91% of marketers are happy with the ROI they’ve seen through using video marketing on social media platforms.
8. Video marketing increases customer retention. Tigerfitness, a fitness brand, used video marketing and saw a 60% increase in customer retention. This is more than three times the standard industry rate.
9. Businesses of all caliber benefit from video marketing. Two separate reports from ContentMarketingInstitutite prove that both B2C and B2B businesses use video marketing. 
10. Videos are the most beloved content on social media. This is why the ROI from video marketing on social media is impressive. A study by Animato confirms that videos are the most-loved content on social media platforms. 

Video Ads: 20 Dos and Donts

Now that you know how powerful and popular video marketing is, you need to understand how to use this marketing approach correctly. The last thing you want to do is invest ideas, plans, and money into a strategy you don’t implement the best way. But don’t worry, we have your back. These are the top Do’s and Dont’s of video marketing in 2022. 

The Do’s

1.Do Educate Your Audience

While you may want to add humorous bits and pieces to your video, don’t forget to educate your audience. This is pretty much the purpose of using video ads – to educate your audience on your brand and what you offer. Refrain from long, drawn-out information, and keep everything you mention catchy and concise. 

2.Do Include Your Website Link

This is vital if any viewer wants to check out your business. Now you might think including your website link is a no-brainer. But brands that are new to th8is game often overlook this. Besides including your website link, make it clear and accessible.  

3.Do Use a Conversational Voice

Wyzowl confirms that 83% of video viewers prefer a chatty and informal tone. A shocking 75% of consumers chose not to support a business because the voiceover irritated them. So, in short, use a tone that sounds like you’re casually talking to the viewer. 

4.Do Consider Video Length

You don’t need to create a 5-minute video because 2-minute videos get the most engagement. There may be a few exceptions to the rule. However, it’s best to keep your videos short and sweet. 

5.Do Have a Powerful CTA

Avoid using CTA’s like “Call Us Today” or “Find Out More Now”. Get creative and use a CTA that’s personal to your brand and your customers. Think about something they may never have heard before or quickly makes them resonate with what you explained in your video. 

6.Do Make Your Videos Mobile-Friendly

This is something you should never forget for video marketing. We all know how many internet users use mobile. By forgetting to make your videos mobile-friendly, you’d be saying goodbye to engagement rates from a significant number of internet users. 

7.Do Use an Authentic Approach

This is why Dollar Shave Club’s first video broke the internet. It was authentic and raw. No large amounts of money went into producing the video. The entire storyline was simple and original to the brand. This approach is what you want to be inspired by for your video. Refrain from using styles that have been used before and think of a fresh way to engage your audience.

Source: Dollar Shave Club

8.Do Highlight The Benefits/Uses of Your Offering

You don’t have to do this through talking only. It’s also a great idea to show your audience how to use your service/product and how it may help them. Doing this allows you to create circumstances that your target buyers can relate to. 

9.Do Use the Right Metrics to Measure Performance

When you’ve published your video, you need to check in on it regularly to ensure you’re achieving your desired results. If you’re not, measuring the right metrics can help you better your approach next time around. 

These are the metrics you should measure for video marketing:

• Click-Through Rate (CTR)
• Watch Time
• View Through Rate (VTR)
• Lifetime Value of Video (LTVV)

You should measure these metrics weekly or bi-weekly. 

10.Do Set Up a Video Posting Calendar

This may not be vital when planning to publish your first video. However, when you want to publish several videos you need a calendar. Having a calendar will help you keep your video marketing strategy organized. You can also tie your videos to brand promotions, events, or announcements. `

The Dont’s

1.Don’t Use Poor Quality Content for Video Marketing

A quick way to ensure your video fails is by using bad-quality content. Poor-quality videos never engage consumers. It will also make your brand come off unprofessional. Plus, bad-quality videos take away a lot of credibility from a business. 

2.Don’t Assume You Need a Huge Budget.

We just spoke about avoiding poor-quality content for your video marketing efforts. However, having a good quality video doesn’t mean you have to invest an insane amount of money. You may spend a couple of thousand dollars, at most. 

Generally speaking, you should invest more money into promoting your video than producing it. You can find resourceful ways to create your video without paying an arm and a leg.

3.Don’t Go OverBoard with Self-promoting.

The point of your video is to share the good name of your brand. But nobody wants to hear you toot your own horn too much. It’s going to come off arrogant, and that’s one way to break down customer appreciation. 

4.Don’t Throw Branding out The Window

Always include your logo, brand colors, and whatever branding elements you use to keep your business unique. Viewers should always know whose video they’re watching, and they need to remember your business afterward.

5.Don’t Directly Jab at Your Competitors

A harmless joke here and there can be funny, but don’t directly insult your competitors. 

6.Don’t Forget About Your Thumbnail

Your thumbnail will take on a load of engaging people to watch your video. Ensure it’s a good quality photo that sums up the aim of your video and gives people purpose to watch your video. 

7.Don’t Think Every Viewer Will Watch Your Video With Audio

About 92% of mobile viewers watch videos with the sound off, and 83% of desktop users do the same. So certainly don’t assume you’re consumers will watch your video with audio, so include captions and make the storyline possible to understand without sound. 

8.Don’t Try and Use Outdated Approaches and Elements

Similar to what we spoke about for your CTA, don’t use approaches, elements, and phrases that are outdated. Do your best to brainstorm something fresh and innovative that’s personal to your brand.

9.Don’t Use a Complicated Storyline

If you keep your video short and sweet, it may be easier to avoid this. Keep your storyline and point as simple as possible. 

10.Don’t Skimp Out on The Visuals

Your visuals are what’s going to keep consumers interested in watching your video. Use fun, high-quality visuals that make sense to your storyline.  

11 Best Video Ad Makers in 2022

Whether you’re looking for a video ad maker online or the best video ad maker for animated videos, we have you covered. Here’s a detailed list of the top 11 video ad makers, the pros and cons of each, and how much they cost! 

1.Adobe Spark

As this video ad maker is an Adobe product, it’s no surprise it’s on this list. What makes Adobe Spark one of the best video ad makers for video marketing is that it’s easy to use, and you can find multiple video layouts, themes, and storyboards. There are also free fonts that you can use for your video. Creating a professional and engaging video with Adobe Spark takes only a few minutes!

Pricing: 

• There is a Free Plan available
• Premium Plan for $9.99 p/m

Pros:

• The free plan makes it one of the best free video ad makers
• Beginners can navigate this tool
• Various tutorials available
• It’s easy to share creations with clients, co-workers, and friends

Cons:

• Some features need more work
• Not mobile intuitive enough
• Users can’t work offline 

G2 Review: 4.5/5 (292 reviews)

Capterra Review: 4.5/5 (797 reviews)

Website: https://www.adobe.com/

2.Flexclip

Video ad makers love using Flexclip because of the user-friendly interface and the ability to add so many features to videos. You can change video speeds, add transitions, fun filters and this best video ad maker has tonnes of professional templates for you to use. Flexclip also has a vast library of media, such as photos and music for your video ad. 

Pricing:

• There is a Free Plan available
• Basic Plan for $9.99 p/m
• Plus Plan for $19.99 p/m
• Business Plan for $29.99 p/m

Pros:

• A great option for beginners
• Tonnes of resources that make creating a video ad easy and convenient
• There’s a free plan available
• The dashboard is clean and intuitive 

Cons:

• Features can take some time to load
• Technical issues can occur when adding media to videos
• Can be tricky to edit long videos as videos don’t load 

G2 Review: 4.5/5 (9 reviews)

Capterra Review: 4.5/5 (2 reviews)

Website: https://www.flexclip.com/

3.Wideo

Marketers consider Wideo as one of the best video ad makers online because of how robust the animation features are. Adding branding to your videos takes just a few clicks. So does including media such as photos and music too. There are close to 100 pre-designed templates available. You can also find training material such as videos, blog posts, and webinars. 

Pricing:

• There is a Free Plan available
• Basic Plan for $59 p/m
• Pro Plan for $99 p/m
• Pro+ Plan for $199 p/m

Pros:

• Tonnes of resources available to learn how to use Wideo
• Pre-designed templates make video ad creation easier
• Native integrations with social media platforms to easily upload videos
• You don’t need video creation and design experience to create videos with Wideo

Cons:

• The software tends to freeze now and again
• Sometimes media can disappear from video
• You can’t edit videos offline

G2 Review: 3.8/5 (19 reviews)

Capterra Review: 4/5 (37 reviews)

Website: https://wideo.co/

4.Wave.video

Wave.video is one of the most beloved video ad makers. This software has an easy-to-use drag-and-drop user interface and countless features to add to your video. A few of these features include dynamic templates, filters, overlays, transitions, and in-software media such as photos, music, and animations. There are also conversion tools for videos and resources to help you learn this video ad maker software.

 Pricing:

• There is a Free Plan available
• Creator Plan for $30 p/m
• Business Plan for $60 p/m

Pros:

• A vast amount of stock content to get started 
• The tools are professional and in-depth 
• Users can use their own video hosting service 
• You can create video landing pages which is convenient 

Cons:

• Some templates need improvement
• The tools could be a bit more user-friendly
• Not the best option for videos over 30 minutes long

G2 Review: 4.5/5 (53 reviews)

Capterra Review: 4.6/5 (335 reviews)

Website: https://wave.video/

5.Biteable

If you’re looking for a free video ad maker without watermarks, Biteable is an excellent contender. The free version of this software offers unlimited exports without watermarks. You can also access over 2 million stock photos and videos. If you upgrade to a paid plan, you get custom branding too. You can easily share videos on YouTube, Facebook, and Twitter, and you can access royalty-free music. 

Pricing:

• There is a Free Plan available
• Ultimate Plan for $99 p/m
• Teams Plan for $208 p/m

Pros:

• A suitable option for small businesses or large design teams 
• The free plan still has lots of great features 
• Bitable adds new photos, videos, music, and clips every month
• The stock videos are compatible with all social media platforms 

Cons:

• The video editor needs improvement 
• Exporting videos takes a long time 
• The features aren’t robust enough for the pricing 

G2 Review: 4.2/5 (21 reviews)

Capterra Review: 4.3/5 (29 reviews)

Website: hhttps://biteable.com/

6.Movavi Business Suite

While Movavi Business Suite is ideal for video creation and editing professionals, it’s also easy for beginners to learn this software too. This video ad maker is quite a robust tool that offers paid and free online courses to learn how to use it. You can access built-in media such as videos, clips, and images. Users can also convert videos, use more than 100 different effects, record their screens and easily upload their videos to numerous social platforms. 

Pricing:

• There is a Free Plan available
• One Year Plan for $189.95 per year
• Lifetime Plan for $236.95

Pros:

• Easy for newbies to learn how to use this software
• Countless built-in transitions and sounds
• Integration with the screen recorder program is easy to use 
• Various training resources are available 

Cons:

• Not ideal for one person or someone completely inexperienced in video creation
• Sometimes the software can lag 
• The software will crash when you import a lot of files

G2 Review: N/A

Capterra Review: 4.7/5 (143 reviews)

Website: https://www.movavi.com/

7.Soapbox

Soapbox is an excellent video maker for businesses and individuals specializing in offering training courses. You can get Soapbox as a Chrome extension, and you can record your screen and upload videos to social platforms with ease. If you choose a paid plan, Soapbox provides basic analytics. There’s also a vast learning center with blog posts and tutorials to guide users. 

Pricing:

• There is a Free Plan available
• Solo Plan for $300 annually 
• Teams Plan for $420 annually

Pros:

• Convenient organization tool for ideas, plans, and video scheduling 
• Offers flexibility and intuition for quick video creation
• Fantastic tool for businesses that deliver online training 
• Gives users real-time ideas on video creation and training delivery 

Cons:

• There are no monthly plans available 
• Doesn’t have as many additional features as other video ad makers
• It may not be a robust option for businesses outside the training sector 

G2 Review: N/A

Capterra Review: 4.8/5 (10 reviews)

Website: https://wistia.com/soapbox

8.Animoto

Animoto is an ideal option for a video ad maker for individuals and small businesses. The only and huge drawback of Animoto is how limiting the free plan is compared to other software. However, this video ad maker does have valuable features. These features include a built-in stock library with millions of media, professional templates, a lifetime license, and you can record voiceovers. 

Pricing:

• There is a Free Plan available
• Basic Plan for $16 p/m
• Professional Plan for $29 p/m
• Professional Plus Plan for $79 p/m

Pros:

• The personalized tags feature makes it easier to organize videos 
• The free plan is highly user-friendly and great for newbies 
• Smooth and convenient integration with social media platforms 
• Templates are updated and professional 

Cons:

• Differences between free and Basic plan doesn’t offer value for money
• Lack of customization options 
• Many limitations with editing capabilities 

 

G2 Review: 4.4/5 (84 reviews)

Capterra Review: 4.3/5 (159 reviews)

Website: https://

/

9.Magisto

Magisto is an all-time favorite video ad maker for celebrating milestones and announcing brand events. This is because Magisto has tonnes of templates for these purposes. While users can’t use a free plan, this video ad maker is an economical option and offers everything you need. Yet Magisto’s features aren’t super in-depth, and video creation professionals may not find full value in this software. 

Pricing:

• Basic Plan for $9.99 p/m
• Professional Plan for $19.99 p/m
• Business Plan for $69.99 p/m

Pros:

• Excellent video maker for events and brand milestones
• Extremely user-friendly and time-saving through pre-made templates that the software then populates for you 
• Great library of templates and media 
• The pricing is affordable compared to many other video ad makers 

Cons:

• Users are restricted with the ratio size of their videos 
• Some of the filters are unappealing 
• There is no free plan available 

 

G2 Review: 3.9/5 (36 reviews)

Capterra Review: 4.4/5 (29 reviews)

Website: https://www.magisto.com/

10.Renderforest

Renderforst is a favorite amongst businesses, digital creative agencies, newbies, and professionals for the best video ad makers. Not only is there a free plan available, but there are various paid plans, making it easy to find the perfect solution for your budget. Renderforst makes it easy to translate your ideas into videos, and animated cartoons and clips are some of this software’s strongest points. 

Pricing:

• There is a Free Plan available
• Lite Plan for $12.99 p/m
• Amateur Plan for $19.99 p/m
• Pro Plan for $39.99 p/m
• Agency Plan for $49.99 p/m (billed annually) 

Pros:

• Users report the customer service is superb
• The software is easy to use and offers ideas and angles to make videos motivational and more engaging 
• Many businesses have found they don’t need an in-house graphic designer with this tool
• You can create anything from a business logo to a cartoon animation

Cons:

• No 4K videos are available 
• No offline editing feature 
• The settings for animated characters are restrictive 

G2 Review: 4.7/5 (292 reviews)

Capterra Review: 4.8/5 (345 reviews)

Website: https://www.renderforest.com/

11.Animaker

Animaker isn’t just one of the best video ad makers, but they specialize in animated videos. This can be an advantage if you’re looking to create an animated ad, as Animkar has in-depth and professional animation features. But yet this software manages to remain user-friendly and offers online resources to help you get started. Users love how intuitive the character builder is, and Animaker has the world’s largest video asset library in its field. 

Pricing:

• Basic Plan for $20 p/m
• Starter Plan for $35 p/m
• Pro Plan for $79 p/m

Pros:

• Countless features and editing capabilities for animations 
• Users don’t need lots of animation experience to work on this platform
• The SmartBoard makes it possible to share and demonstrate animations 
• There’s a large selection of themes available 

Cons:

• There is no free plan available 
• Users say the support team isn’t very responsive 
• Users say it can take some time to create animations with this tool 

G2 Review: 4.6/5 (222 reviews)

Capterra Review: 4/5 (104 reviews)

Website: https://www.animaker.com/

Conclusion

There are various video ad makers available to help you engage your audience. Some of the best ad makers offer specialized services, which can be valuable if you want to create a specific kind of video, like an announcement or an animated clip.

Regardless of which of the best video ad makers you choose, always stick to the 20 do’s and don’t of video ads. Doing this will help you leverage the power of video marketing and break into this space that’s already filled with competition. And before you choose a video ad maker, understand your short-term and long-term goals. Knowing this will help you pick the best software that encompasses everything you need. 

References

Wyzowl: Video Marketing Statistics 2022

Business Insider: US digital video viewership will reach 244.4 million in 2020, driven by increases in the youngest and oldest age groups

Cisco

Social Media Week: 2020 Video Marketing and Statistics: What Brands Need to Know

Animoto: Social Video Trends: Marketer Insights for 2020 and 2018 State of Social Video: Consumer Trends [Infographic]

MarketingSherpa: Inbound Marketing: How TigerFitness has grown its fan base through high-value video content

Content Marketing Institute: B2B Content Marketing 2020 and B2C Content Marketing 2020

Wistia: How Long Should Your Next Video Be?

Next TV: Mobile Videos Often Watched Without Audio, Study Finds