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Marketing Cannabis is tricky because there are so many rules and regulations to follow. These rules change between geographical locations and social channels, making it even more confusing.
Around 55 million people in the US are cannabis users, and by 2025, the legal marijuana market value is expected to reach a whopping $146.4 billion.
Besides the increasing market value, cannabis marketing is promising, as over 90% of adults support its legalization.
However, marketing cannabis is highly challenging and competitive. Brands don’t know how to keep their social accounts from getting banned, win consumer trust, and market their products through out-of-the-box strategies.
The easiest and quickest way to accomplish this is through cannabis marketing agencies.
These agencies have the experience and services to promote your brand and products while optimizing your reputation and brand identity.
We’ve done the legwork for you and rounded up the 12 best cannabis marketing agencies to help you grow your business. Find out why you should work with them below. If you read further, we will also explain how Cannabis marketing differs from traditional marketing and what you need to know to stay in the green.
AGENCY SNAPSHOT
Founded: 2017
Location: Seattle, Washington, USA
Number of Employees: 1 – 10
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
This agency specializes in cannabis design and marketing services to put your brand in front of targeted buyers. HIGHHOPES is best for startups and mid-level businesses looking for in-depth cannabis marketing services.
Opt for this agency if you’re a startup or mid-level business needing digital and traditional marketing services.
This agency focuses on SEO (search engine optimization) for search engines like Google, digital marketing, web design and development, and dispensary design and management.
HIGHHOPES can design and manage your dispensary, develop a customer-centric website, create a logo, and design and produce custom product packaging. These marketers also provides traditional marketing solutions, like in-store collateral and print media.
Source: HIGHHOPES
AGENCY SNAPSHOT
Founded: 2014
Location: Bellingham, Washington; and Denver, Colorado, USA
Number of Employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Blue Dream is the agency to choose if you need a cannabis marketing agency focusing on creative services.
You can rely on Blue Dream for bespoke marketing strategies, branding, product design and packaging, and web design and development.
Blue Dream is all about delivering creative marketing services for cannabis companies. You can work with Blue Dream to develop tailored branding for your cannabis business and define your storytelling to engage and attract qualified leads.
Working with this agency, you can optimize every touch point of your marketing funnel and ensure your customers are reminded of your value and mission. Adding the final touches to your brand Blue Dream can use their creativity to design and produce custom packaging for your canna products.
AGENCY SNAPSHOT
Founded: 2017
Location: Denver, Colorado, USA
Number of Employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
PufCreative takes cannabis marketing to a new level with comprehensive services for all business sizes. This agency offers SEO for Google and other search engines, content marketing, social media marketing, video marketing, and mobile marketing. Startups needing extensive services can benefit from this agency too.
PufCreative optimizes all the creative aspects of your brand, like your logo, identity, website, and product packaging.
PufCreative can also design your logo, brand strategy, brand identity, website, and mobile apps. And if you need photography, PufCreative has that, too! High-quality photography can highlight your products’ best features and help you market your products and brand.
Source: PufCreativ
AGENCY SNAPSHOT
Founded: 2017
Location: Brooklyn, New York, USA
Number of Employees: 1 – 10
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Winston Digital may offer a short list of services, but this agency is best for startups and small businesses. These cannabis brands can run PPC ad campaigns for maximum awareness and increased web traffic.
This agency offers a fantastic range of services, including tailored content creation, expert SEO for Google and other search engines, and innovative web design and development.
You can also work with Winston Digital to design and develop a website that reflects your brand identity and values and connects with your target buyers. All of Winston Digital’s services revolve around customer-centric content, and this agency uses expert SEO techniques to ensure buyers find your content.
AGENCY SNAPSHOT
Founded: 2009
Location: Seattle, Washington, USA
Number of Employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Wick & Mortar is a full-service cannabis marketing agency with a strong portfolio and impressive services.
This agency is one of the best cannabis marketing agencies for brands needing a 360-degree marketing solution.
The range of well-rounded services can help your brand run marketing campaigns, leverage product photography, and build customer loyalty through brand strategy.
This agency can boost your Canna brand through product design and packaging, web design and development, and buyer-centric marketing campaigns. Businesses can leverage professionally designed websites to inform and persuade target buyers while benefiting from custom brand identity and storytelling services. Wick & Mortar also delivers SEO and product photography.
AGENCY SNAPSHOT
Founded: 2019
Location: Denver, Colorado, USA
Number of Employees: 1 – 10
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
CBD Advertising Agency is unlike like any other cannabis marketing agency. This agency specializes in helping canna-businesses increase visibility and traction through expert SEO and content marketing campaigns.
This agency aims to help businesses drive organic web traffic through SEO, localized SEO, backlink campaigns, and content marketing services.
The BD Advertising Agency will create content and optimize your web presence to drive customer interest and organic traffic They can also design and implement tailored backlink strategies. This agency takes an extra step and promises to generate more organic web traffic within 30 days.
AGENCY SNAPSHOT
Founded: N/A
Location: Newton, Massachusetts, USA
Number of Employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Have you ever considered working with a performance-based cannabis marketing agency? Well, Cannabis Creative is one of the best options! This agency specializes in award-winning websites for cannabis marketing and marketing that drive results.
Cannabis Creative works for businesses that want a performance-based marketing model. This agency can offer tailored solutions from email for campaigns delivered right to your inbox as well as social media, content marketing, web design and web development.
Cannabis Creative also offers PPC ad campaigns, SEO and product design, and packaging.
With extensive experience in web design and development, content marketing, and SEO, Cannabis Creative knows just what your brand and buyers need to maximize revenue. Cannabis Creative will also design and produce packaging for your products.
AGENCY SNAPSHOT
Founded: 2017
Location: Burlington, Vermont, USA
Number of Employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Choose CannaPlanners if you need an agency with a broad range of services.
Brands working with this agency benefit from brand strategy and identity, logo design, web design and development, SEO, and email marketing for higher conversions.
CannaPlanners is passionate about helping the cannabis industry and brands and offers an expert collection of services to accomplish this.
You can expect web design and development, email marketing, SEO, product design and packaging, and brand identity. With CannaPlanners, brands can optimize organic web traffic, customer engagement, brand loyalty, and brand awareness. What’s also great about CannaPlanners is they have a super informative blog for canna brand owners.
AGENCY SNAPSHOT
Founded: 2019
Location: Fully Remote
Number of Employees: 1 – 10
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Global Cannect is the ultimate cannabis marketing agency for mid-level and enterprise businesses. This agency will optimize and enhance your web design and development for better organic traffic, page load times, and web conversions.
This agency provides a well-rounded solution for digital marketing, branding, product design, packaging and launches, and events management. With these services, you can reach your goals through several channels.
Cannabis marketing experts will guide you through product design, packaging, and innovative launches to engage more targeted buyers and raise brand awareness. Global Cannect also provides standard cannabis marketing services, like logo design, branding, and digital marketing.
AGENCY SNAPSHOT
Founded: 2017
Location: Las Vegas, Nevada, USA
Number of Employees: 1 – 10
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Hazy Marketing offers services to help businesses establish credibility, build brand awareness and loyalty and maximize sales through online and e-commerce marketing tactics.
It’s best to work with Hazy Marketing if you’re looking for a fully-fledged Cannabis marketing agency.
Businesses can use brand identity and positioning services, SEO expertise, and digital campaigns like social media, content, and email. If you’re an eCommerce Cannabis brand, even better! Hazy Marketing provides a specialized selection of Cannabis e-commerce marketing services to boost product sales, customer referrals, and loyalty.
AGENCY SNAPSHOT
Founded: 2019
Location: Houston, Texas, USA
Number of Employees: 1 – 10
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Gingersnap Marketing is an SEO marketing guru for cannabis brands. SEO is all this brand focuses on, giving you the benefit of expert services.
You can increase authority, find targeted customers easier and enhance your brand awareness with the help of seasoned SEO pros.
Gingersnap Marketing will use SEO to find and convert qualified leads, increase authority and credibility, and optimize your website for mobile devices. This agency will also design a custom backlink strategy for your business while managing and tracking your keyword research.
AGENCY SNAPSHOT
Founded: 2018
Location: Fully Remote
Number of Employees: 1 – 10
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
There’s almost nothing Greenlit marketing can’t achieve for Canna brands, and they have an impressive client list, too. Brands like RAW (a major weed brand worldwide) and Confection Cannabis Co. highlight this agency’s results-driven marketing services and unique advertising angles.
With a fantastic portfolio, case studies, and service selection, Greenlit can help your business achieve any marketing and sales goal.
Greenlit works with small, mid-level, and large businesses to create Cannabis advertising campaigns like never before.
Greenlit goes above and beyond with Cannabis marketing services like brand identity, video marketing, social media marketing, and product design and packaging.
Cannabis marketing is different because it must adhere to the various advertising and social media rules that apply to advertising cannabis products.
It must also overcome a certain level of consumer skepticism, as many consumers still feel hesitant when it comes to buying and using these types of products.
Let’s explore these factors in more detail:
Advertising cannabis comes with a lot of red tape. How much flexibility and freedom you have for cannabis marketing relies on which national and international laws apply to you. It’s vital to know that in some countries, like most of those in Asia, Europe, and Africa, cannabis is not legal.
But Cannabis advertising rules don’t only change based on country. In the US, different states have separate laws and regulations for cannabis marketing too.
For example, in New York, canna brands can’t place any advertising material within 500 feet of school grounds or use billboards. In California, you can’t advertise Cannabis products within 1000 feet of a school, daycare, or kindergarten. Brands must also ensure they display ads where 71.6% of the audience is over 21 years old.
Get clued up on the Cannabis laws within your target locations and stick to them. Avoid marketing in countries where cannabis is 100% illegal because your content may be censored, making it hard for buyers to find you. And in the worst-case scenario, you could face dire law-breaking allegations.
Social platforms like Meta’s Facebook and Instagram are known to quickly flag cannabis brands for breaking community rules. On Facebook, Instagram, and Twitter, canna brands can’t promote media like images and videos of people smoking a bong or joint or vaping a cannabis product.
There are also standard rules for cannabis marketing on social media to regulate the market and keep users safe. A few rules are that brands can’t use cartoons or imagery appealing to minors and can’t promote over-consumption of cannabis or make any false claims.
It’s not only your content to consider. Your employees are a vital factor too. Employees must understand the cannabis advertising rules that apply to your brand and ensure they represent your brand in a positive light. The overall customer service you deliver must be professional and informative, without breaking the rules outlined above.
What happens if you break social media rules for cannabis marketing?
You’ll most likely:
Brands that constantly get kicked off social platforms lose credibility and waste a lot of social media marketing resources.
Starting your social media marketing efforts all over again will harm your reputation and hinder your progress.
It doesn’t mean social media marketing doesn’t work for cannabis brands. In fact, 77% of marketers say social media is effective for marketing, so you don’t want to miss out on this!
When cannabis became legal in the US and other countries, it didn’t mean everybody was suddenly on board. Cannabis brands must be more considerate of how they approach cannabis marketing because this is still a grey space for many consumers.
While you may be passionate about cannabis, you must respect overall societal community values and approach your marketing messaging with this in mind.
However, if you make false claims, post illegal content, or market cannabis to minors, you’ll give the industry a bad name and quickly lose consumer trust and interest. Fortunately, sticking to the social media and advertising rules will help you stay on track.
Similarly, avoid making harsh statements or singling out customer bases that don’t support cannabis. While your brand may want to raise awareness about the benefits of cannabis, you must understand this market is still in its infancy.
It may take some time before more consumers globally hop on the cannabis bandwagon. Until then, promote cannabis in a positive light, using truthful and substantiated information, respect different buyers’ opinions on marijuana, and stick to the advertising rules for the area you’re in and the platform or channel you’re using.
Summary: Why is Cannabis Marketing Different?
Source: The Hood Collective
Cannabis brands should work with expert agencies because this marketing environment differs from selling typical products.
Businesses must consider cannabis advertising and social media marketing rules and skeptical buyers in the market.
Choose the best cannabis marketing agency for your brand by considering the agency’s services, experience, case studies, and portfolio. With the perfect agency, you can take your cannabis brand to the next level!
Cannabis marketing is different because of the advertising and social media marketing rules for cannabis brands and because many people are very skeptical about these businesses. Read this article for more on how cannabis marketing is different and the best cannabis marketing agencies in 2024.
Marketing agencies can help cannabis brands develop a unique identity. They craft a brand story with a distinct voice and messaging, and build a strong visual identity with packaging and design that reflects the brand. Additionally, the agency ensures compliant marketing by navigating regulations and using alternative marketing channels.
For cannabis businesses, SEO agencies are vital because traditional advertising is restricted. They help you:
- Compete by ranking high in search for relevant terms.
- Stay compliant with cannabis marketing regulations.
- Create valuable content to attract and educate customers.
- Build trust and brand authority in the market.
Video can be a powerful marketing tool to build brand awareness, educate customers, and drive sales.
Key video types include product showcases, educational content, behind-the-scenes glimpses, influencer collaborations, social media videos, and targeted advertising videos.
Through compelling, high-quality videos, you can highlight your products, position your brand as a knowledgeable source, humanize your company, reach new audiences, increase visibility, and effectively communicate your brand's message.
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