Health & Wellness Marketing Agency: Ultimate 12 to Scale your Brand in 2023 [Review]

Health and wellness marketing demands businesses build trust and credibility. As 80% of customers believe there is too much conflicting data on what’s healthy and what isn’t, brands in this sector need to be more convincing and build a positive and credible reputation to win succeed in this highly competitive space!

Regardless of the mistrust around health and wellness products, this industry is experiencing rapid and continual growth.

By 2026, the global digital health market is estimated to reach $220 billion, and the workplace health market reached $66 billion in 2022.

The best way to quickly build consumer trust and get in on all this health and wellness marketing action is to work with an expert health and wellness marketing agency.

There are dozens of great agencies to consider so, to make this easier for you, we have reviewed the 12 best health and wellness marketing agencies in 2023!

In this review, we cover the best health and wellness agencies, the services they offer and what makes them a great choice for your brand.

Ready to find the perfect health and wellness marketing agency?

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    A Quick Overview of the Health and Wellness Market

    A recent study confirms the global health and wellness market grew to $4.4 trillion by 2020. Unfortunately, it dipped by around $500 million from 2019 because of Covid. However, by 2025, this market is estimated to reach $7 trillion.

    Around 79% of customers worldwide believe health and wellness is important. More than 40% make health and wellness a top priority.

    Wearable devices are an increasing trend in global health and wellness. A PWC report confirms that wearable devices will reach a market value of $27 billion in 2023. In the US alone, almost 50% of consumers have a wearable device for health and fitness purposes.

    But this isn’t the only rising trend in the health and wellness market. A report by McKinsey & Company confirms more than a third of global consumers plan to increase their budgets on better nutrition, diets, subscription food services and juice cleanses over the next year. Adding to this, a separate study mentions that over 90% of Americans want to eat healthily.

    These buyers spend the most money on personal care and anti-aging products. Next are products for healthy eating and dieting followed by wellness tourism and fitness and mind-body. At the very bottom of these sectors is workplace wellness and spa facilities.

    However, there’s no doubt that several health and wellness sectors will skyrocket in the years to come. By 2025, the self-improvement market is expected to reach $14 billion. And although the spa sector experience a decline during the pandemic, it’s expected to boost to $167 billion by 2028.

    Source: McKinsey & Company

    Top Health and Wellness Marketing Agency Services

    1.Brand Strategy and Storytelling

    The best health and wellness marketing agencies offer brand strategy and storytelling services because your story matters. Products in your niche must connect with buyers and how they can find value in your solution. Create a brand story and identity around what your audience wants to build profitable and loyal customer relationships. You’re more likely to secure targeted leads too!

    Once you’ve got your story, your agency will outline a custom strategy. Your brand strategy defines your brand design, value proposition, and mission and how you plan to convey this to target buyers.

    2.Social Media Marketing

    Health and wellness brands need social media marketing to attract, engage and convert customers. A strong and consistent social media presence will help you engage your customers and promote your products and brand identity. Because health and wellbeing products physically affect customers’ lives, use organic content that highlights the lifestyle you’re promoting.

    Your health and wellness marketing agency will help you choose the best platforms for your social media campaign. They will also have the expertise to create content for your social media marketing strategy based on what will interest your target audience.

    3.Influencer Marketing

    Influencer marketing works for health and wellness marketing because customers trust personal recommendations. It would be easier to convince and engage with buyers by showing the benefits of your brand through influencers. Health and wellness marketing agencies find the best influencers for their clients and design and track campaigns, so you don’t have to.

    Some health and wellness marketing agencies can go as far as handling influencer onboarding, payments and relationships.

    4.Content Marketing

    Like social media and influencers, content marketing is vital to connect with your audience. Health and wellness agencies must be precise and targeted to create and promote content that converts. With so many competitors in the market, your content marketing approach must be unique.

    Remain consistent with your content marketing strategy. Stay ahead of and encompass trends relevant to your buyers and brand identity. Fortunately, health and wellness marketing agencies have the experience and resources to do this for you!

    Summary: Top Health and Wellness Marketing Agency Services

    1. Brand strategy and storytelling
    2. Social media marketing
    3. Influencer marketing
    4. Content marketing

    12 Best Health and Wellness Marketing Agencies

    1.Lyfe Marketing

    Lyfe marketing logo

    Lyfe Marketing

    Atlanta, USA 

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2011

    Location: Atlanta, Georgia, USA

    Number of Employees: 86

    KEY SERVICES

    • Social media marketing
    • PPC ad campaigns
    • Email marketing
    • Video marketing

    NOTEWORTHY CLIENTS

    • Jalia Walda
    • CLEAN
    • Vulcan

    WHY CHOOSE THEM?

    Lyfe Marketing is a fantastic option for fitness brands. This agency will attract and secure targeted customers to boost your monthly memberships and overall revenue. Lyfe Marketing provides services like email and social media marketing, paid ads, and video marketing.

    Lyfe Marketing helps fitness and wellbeing brands see greater growth. You can optimize your social media presence through targeted ads and customer-centric content. Brands can also use SEM and SEO to increase visibility and drive web traffic. Lyfe Marketing provides expert solutions for email marketing too. You can rely on targeted newsletters to engage and convert qualified leads.

    Lyfe marketing_wellness and health agencies
    Source: Lyfe Marketing

    2.TOP

    TOP_cybersecurity agency

    TOP

    Austin, USA

    Our Score

    4.8 

     

    AGENCY SNAPSHOT

    Founded: 2018

    Location: Austin, Texas, USA

    Number of Employees: 88

    KEY SERVICES

    • Reporting and analytics
    • Customer research
    • SEO
    • Influencer marketing
    • Retargeting ad campaigns
    • Brand storytelling
    • Social media marketing

    NOTEWORTHY CLIENTS

    • Tivic Health
    • Coca-Cola
    • BowFlex

    WHY CHOOSE THEM?

    Choose TOP agency if you need a 360-degree agency to help you with all aspects of your business. This agency provides influencer marketing, social media marketing, SEO, and other valuable services to help businesses of all sizes.

    TOP agency provides expert services in various sectors, including wellness and health. This agency will help you market your brand’s message and find unique strategies to put you ahead of your competitors. TOP agency provides SEO, reporting and analytics, social media marketing, brand identity and storytelling, and influencer marketing. Regardless of your business size or goals, TOP agency has a custom marketing strategy for you!

    TOP_health and wellness agency
    Source: TOP

    3.Trajectory

    Health and wellness marketing agency

    Trajectory

    Morristown, USA

    Our Score

    4.9 

     

    AGENCY SNAPSHOT

    Founded: 1999

    Location: Morristown, New Jersey, USA

    Number of Employees: 21

    KEY SERVICES

    • Content marketing
    • Brand strategy
    • SEO
    • Influencer marketing
    • Mobile marketing
    • Web development and design
    • Social media marketing

    NOTEWORTHY CLIENTS

    • Viver Health
    • The Wellness Way
    • Tower Health

    WHY CHOOSE THEM?

    Trajectory is one of the best health and wellness agencies for startup brands and enterprises. This agency exclusively offers health and wellness-related services and can optimize and grow your brand through custom brand strategy, storytelling, and buyer-centric marketing.

    Trajectory is all about health and wellness marketing! They’ve worked with medical organizations, consumer wellness businesses, and skin care and beauty brands. Trajectory will guide you from brand identity, strategy, and storytelling to web design and digital marketing. But this agency doesn’t stop there. You can leverage content marketing, social media marketing, reporting and analytics, PPC ads, and media buying. With such a vast range of services, Trajectory can help health and wellness businesses of all sizes.

    Trajectory_health and wellness agency
    Source: Trajectory

    4.JB Media Group

    JB Media Group_health and wellness marketing agency

    JB Media Group

    Asheville, USA

    Our Score

    4.6 

     

    AGENCY SNAPSHOT

    Founded: 2010

    Location: Ashville, North Carolina, USA

    Number of Employees: 17

    KEY SERVICES

    • Video marketing
    • Content marketing
    • SEO
    • Social impact marketing
    • Digital advertising
    • Social media marketing

    NOTEWORTHY CLIENTS

    • Mission Hospital
    • Hylands
    • Gaia Herbs

    WHY CHOOSE THEM?

    Need a health and wellness agency specializing in content marketing, social media marketing, content creation, digital advertising, and SEO? JB Media Group is the agency for you! This agency has a decade of experience working with health and wellness brands and knows how to nail down authentic, customer-centric storytelling.

    JB Media Group is all about helping health and wellness brands optimize visibility through expert storytelling. Like top health and wellness businesses such as Sanesco and Hylands, you can target and convert the right customers with a unique value proposition and marketing approach. JB Media Group offers services for mid-level businesses and enterprises, like SEO, content strategy and storytelling, content marketing, eCommerce marketing, and digital advertising.

    JB Media Group
    Source: JB Media Group

    5.Union

    Union_health and wellness marketing agency

    Union

    Charlotte, USA

    Our Score

    4.8 

     

    AGENCY SNAPSHOT

    Founded: 2002

    Location: Charlotte, North Carolina, USA

    Number of Employees: 171

    KEY SERVICES

    • Brand strategy
    • Customer experience
    • SEO
    • Influencer marketing
    • Email marketing
    • Content marketing
    • Social media marketing
    • Video marketing
    • Photography

    NOTEWORTHY CLIENTS

    • Matrix Fitness
    • Microban
    • Diversey

    WHY CHOOSE THEM?

    There’s no aspect of successful health and wellness marketing Union can’t optimize. This health and wellness marketing agency offers services for startups and established businesses to drive traction and customer engagement. You can enhance customer experience and promote your brand through email, video, and social media.

    Union takes health and wellness marketing to a new level with expert services to promote your brand and products. This agency will help you define brand identity and a value proposition aligned with your goals and target audience. Union will use the best social channels and marketing strategies to leverage so you can attract, engage and convert your audience as quickly as possible. You can also rely on Union for top-tier product photography, highlighting all the best features of your products while optimizing SEO, so target buyers find your images and brand!

    Union_health and wellness marketing agency
    Source: Union

    6. BusySeed

    BusySeed_health and wellness marketing agency

    BusySeed

    New York City, USA

    Our Score

    4.8 

     

    AGENCY SNAPSHOT

    Founded: 2013

    Location: New York City, USA

    Number of Employees: 17

    KEY SERVICES

    • SEO
    • Digital advertising
    • Web development and design
    • Social media marketing
    • Integrations & Automations

    NOTEWORTHY CLIENTS

    • Lifestyle Medicine
    • Debora Dental
    • Aero Transportation RI

    WHY CHOOSE THEM?

    BusySeed is the best choice for businesses that heavily rely on content marketing for growth and awareness. This agency will convey your brand storytelling through customer-centric content. And you can work with professionals to track your campaign and refine your strategies.

    BusySeed is one of the best health and wellness agencies for maximum brand growth. This agency has worked with various health and wellness brands to develop custom marketing strategies structured around sound content. BusySeed has created and promoted over 10 000 pieces of content and has worked on 350 projects in various sectors. To help your business achieve its goal, BusySeed relies on storytelling through content creation. This agency will find a unique selling point and marketing approach targeted at your ideal buyers while setting you apart from your competition.

    Busyseed
    Source: Busyseed

    7.Operatic Agency

    Operatic Agency_healh and wellness marketing agency

    Operatic Agency

    Hamilton, Canada

    Our Score

    4.5 

    AGENCY SNAPSHOT

    Founded: 2002

    Location: Hamilton, Ontario, Canada

    Number of Employees: 45

    KEY SERVICES

    • Brand strategy
    • Creative services
    • SEO
    • Reporting and analytics
    • Social media marketing
    • Digital advertising

    NOTEWORTHY CLIENTS

    • Mylan
    • Boston Scientific
    • Servier

    WHY CHOOSE THEM?

    Operatic Agency is renowned health and wellbeing agency with two decades of experience. This agency can help wellness and health brands through digital advertising, cross-platform analytics, SEO, social media marketing, and brand strategy.

    Thanks to two decades of experience, Operatic Agency has a holistic understanding of the health and wellness marketing space and how to convert and engage targeted customers. They will help you through brand strategy and identity, top-tier technology, customer analytics, and creative services. You can develop and refine your campaigns based on cross-platform analytics and market insights. Validating this agency’s experience, Operatic Agency is a Google Partner and won several Canadian awards for digital marketing.

    Operatic Agency_best health and wellness agency
    Source: Operatic Agency

    8.Saatchi & Saatchi Wellness

    Saatchi & Saatchi Wellness_health and wellness marketing agencies

    Saatchi & Saatchi Wellness

    New York City, USA

    Our Score

    4.8 

     

    AGENCY SNAPSHOT

    Founded: N/A

    Location: New York City, USA

    Number of Employees: 317

    KEY SERVICES

    • Reporting and analytics
    • Brand storytelling
    • Customer support
    • Creative services
    • Data science

    NOTEWORTHY CLIENTS

    • Walmart
    • NexGard
    • Daniel Rosa

    WHY CHOOSE THEM?

    Saatchi & Saatchi Wellness provides in-depth analytics for health and wellness brands. This agency will use expert data science techniques and detailed customer analytics to develop actionable insights. It’s best to work with Saatchi & Saatchi Wellness if your campaign relies on analytics, and you’d like brand storytelling and customer support optimization.

    Want to take advantage of what Saatchi & Saatchi Wellness calls “The Wellness Effect”? I bet you do! This health and wellness agency helps business reach their full potential and engage target buyers in wellbeing and health. Whether your campaign is about raising brand awareness, optimizing buyer interest, or marketing a specific campaign, this agency has experience! Saatchi & Saatchi Wellness helped Walmart increase Covid vaccinations by 40%, and this agency helped a dog health brand, NexGrad develop brand loyalty.

    Saatchi & Saatchi Wellness_best health and wellness marketing agencies
    Source: Saatchi & Saatchi Wellness

    9.Whitehead

    Whitehead Agency group

    Whitehead

    Toronto, Canada

    Our Score

    4.8 

     

    AGENCY SNAPSHOT

    Founded: 1986

    Location: Toronto, Ontario, Canada

    Number of Employees: 5 – 10

    KEY SERVICES

    • Reporting and analytics
    • Reputation management
    • SEO
    • Influencer marketing
    • Search engine marketing
    • Content marketing
    • Social media marketing
    • Automation marketing
    • Web design and development

    NOTEWORTHY CLIENTS

    • Pathway Health
    • Live Well Health
    • Eyewear Candy

    WHY CHOOSE THEM?

    From helping you optimize your online reputation to promoting your content and social media presence, Whitehead does it all! Startups will find value in this agency as they can design and develop your website, create a unique brand strategy and engage targeted customers.

    Whitehead is one of the ultimate health and wellness marketing agencies for fully-fledged marketing. This agency has worked on over 5000 projects and won 20 industry awards because of how they’ve impacted brands in the health and wellness sector. Whitehead strictly relies on in-depth data and analytics to help them make customer-centric marketing choices for your brand and target audience. You can also expect creative help from Whitehead to put your brand at the forefront of a highly competitive market.

    Whitehead_best health and wellness agency
    Source: Whitehead

    10.Crafted

    Crafted_health and wellness marketing agency

    Crafted

    Ipswich, UK

    Our Score

    4.8 

    AGENCY SNAPSHOT

    Founded: 2008

    Location: Ipswich, England, UK

    Number of Employees: 83

    KEY SERVICES

    • Reporting and analytics
    • Paid advertising
    • SEO
    • Influencer marketing
    • Web design and development

    NOTEWORTHY CLIENTS

    • Lifehouse
    • Healthily
    • Haart

    WHY CHOOSE THEM?

    With health and wellness brands like Healthily and LifeHouse behind their name, Crafted has become a top choice for all businesses in this niche. You can work with Crafted to design and deploy SEO, influencer marketing, and paid advertising campaigns.

    Crafted has helped a long list of health and wellness brands launch websites, boost brand awareness and enhance thier online reputation and customer experience. To deliver these services, Crafted uses in-depth SEO and keyword research to keep your content relevant and competitive while creating content for paid advertising campaigns. Crafted can also guide you through brand strategy and customer insights, digital transformation and website interfaces. With these services, Crafted can work for small and medium businesses and enterprises.

    Crafted agency
    Source: Crafted

    11.Quaintise

    Quaintise_health and wellness marketing agency

    Quaintise

    Santa Monica, USA

    Our Score

    4.6 

     

    AGENCY SNAPSHOT

    Founded: 2003

    Location: Santa Monica, California, USA

    Number of Employees: 5

    KEY SERVICES

    • Content marketing
    • Medical marketing
    • Social media management
    • Life science marketing
    • PR

    NOTEWORTHY CLIENTS

    • Clearpath
    • COPE Health Solutions
    • TMS Neuro Institute

    WHY CHOOSE THEM?

    Large medical businesses are the best fit for Quaintise. This agency provides specialized solutions like life science and medical marketing. You can boost your brand through social media management from industry pros and customer-centric PR strategies.

    Although Quaintise offers a shorter list of services compared to many health and wellness marketing agencies, they nail value and quality. This agency is best for medical businesses as they offer medical and life sciences marketing. With such specific marketing niches, Quaintise understands the target audience and what works in these marketing sectors. This agency can also help boost your brand reputation and customer sentiment through PR, advertising, and social media marketing.

    Quaintise agency
    Source: Quaintise

    12.OneOut Creative

    Oneout Creative_health and wellness marketing agency

    OneOut Creative

    Lawnton, Australia

    Our Score

    4.8 

     

    AGENCY SNAPSHOT

    Founded: 2010

    Location: Lawnton, Queensland, Australia

    Number of Employees: 3

    KEY SERVICES

    • Social media marketing
    • SEM
    • Email marketing
    • Lead generation
    • Website development and design

    NOTEWORTHY CLIENTS

    • Perfectly Beautiful
    • Sue Orreal
    • Just in Time Fitness

    WHY CHOOSE THEM?

    OneOut Creative is a fantastic health and wellness marketing agency that’s worked with several health, wellbeing, and fitness brands. You can depend on OneOut Creative for detailed lead generation, social media, email, and website design and development strategies.

    OneOut Creative is one of Australia’s best health and wellness marketing agencies. You can work with these professionals to leverage in-depth customer analytics for data-driven solutions like SEM, email marketing, and lead generation campaigns. OneOut Creative can design and develop the perfect website for your brand and use competitor analysis to find relevant strategies. And, of course, OneOut Creative doesn’t forget social media marketing!

    Oneout Creative agency
    Source: Oneout Creative

    Conclusion

    Health and wellness marketing agencies are crucial to help brands in this industry maximize revenue and achieve insane growth. While this marketing space is competitive and consumers need more convincing, health and wellness agencies have the experience and expertise your marketing campaign needs. Consider any of the top health and wellness agencies to boost your health and wellness business in 2023!

    Frequently Asked Questions

    What services do health and wellness agencies offer?

    Health and wellness agencies offer services like content marketing, influencer marketing, brand strategy and storytelling and social media marketing. Read our article to find out the best health and wellness marketing agencies in 2023, the top services they offer and how they can boost your business.

    Are health and wellness agencies worth it?

    Yes, health and wellness agencies are worth it because they understand what buyers in this market want. The best health and wellness agencies will make marketing much easier and more profitable for your brand. Read this article for the top health and wellness marketing agencies and which agencies to work with in 2023.

    What are the best health and wellness agencies?

    The best health and wellness agencies include Lyfe Marketing. Whitehead, OneOut Creative and Quaintise. Read this full article for more of the best health and wellbeing agencies in 2022, the key services they offer, how to choose the best agency for your brand and the top services these agencies offer.

    References

    Facts Factors: Digital Health Market By Component (Software, Hardware, and Services), By Technology (mHealth, Digital Health Systems, Tele Healthcare, and Healthcare Analytics): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2020 – 2026

    Global Wellness Institute: Global Wellness Economy

    Policy Advice: 21+ Statistics About the Health and Wellness Industry (2022)