14+ Best Performance Marketing Agencies in 2020 and How to Choose One [Worldwide Updated Review]

Outgrown your digital marketing agency?

In the world of digital marketing, performance agencies are the ones doing the most to bring in tangible ROI for their clients.

The hard part is finding the right fit for your business. Which is why review lists like these are so helpful.

We’ve done the legwork for you and compiled a diverse list of talented, experienced, and respected performance marketing agencies from established and emerging markets.

Take a look at our list of top performance marketing agencies in America, Europe, Australia, and South Africa.

But first, let us uncover our formula for choosing the right performance marketing agency for your business.

    What is Performance Marketing

    The following video by PerformInsidercom explains this term and the difference between affiliate marketing and performance marketing:

    While this video talks about performance based agreement, please keep in mind that many performance agencies ALSO ask for a monthly retainer.

    This retainer is calculated, in many cases, as a percentage of the monthly advertising budget.

    How to choose your performance marketing agency

    7 Things to Know About Performance Marketing - Outbrain
    7 Things to Know About Performance Marketing- Outbrain

    When assessing potential performance marketing agencies for your business, one might get a bit dazzled by their client portfolios, awards, or beautiful websites. However, it is important to take the following criteria into consideration when appointing your new agency, and don’t forget to ask those tough questions.

    Service and Support

    1. Multi-channel offerings: does the agency offer media opportunities across a variety of channels and platforms? Or will you be stuck with a one-trick pony?
    2. Strategy and experience: do they offer solid strategic advice as part of their core service, or do they simply activate what your in-house marketing team briefs them on?
    3. Core team: is the core team made up of individuals with enough expertise and seniority to lead your account, and will you have access to their senior leadership?
    4. Support team: is the agency support team (client service, account managers, project managers) big enough to give you high quality, hands-on support?
    5. Staff turnover: it is important to discuss staff turnover in both core and support teams; you don’t want to be changing strategists and account managers every few months.

    Track record

    1. Compatibility: have they worked with a company like yours before? It’s important to discuss this with your potential agency to find out if they understand your industry well enough.
    2. Client testimonials: ask for latest client testimonials. It would help to request references or testimonials from clients in a similar industry to yours.
    3. Results-based case studies: request case studies that show real ROI – don’t be afraid to ask for the numbers!

    Added Value

    1. Certifications and Accreditation: in some cases, experience matters more than certifications. However, having Google, Facebook, and other partner certifications might unlock other premium platform opportunities
    2. Other digital services: does the agency have other departments that you could tap into such as graphic design, web development, video production?
    3. A great network: is the agency connected to other media partners and networks that could be beneficial to you?

    Remember, it all depends on what your business needs are. Whether it’s straight up SEO or part of large integrated campaign that requires content and design, there’s an agency for you on this list.

    North America

    eMojo

    Performance marketing agencyeMojo is the digital marketing agency that companies come to in order to reach their growth goals. Founded in 2011, with offices in NYC and Tel Aviv, eMojo is currently servicing clients worldwide. Their clients range from startups WHO want to maximize their limited budget to “explode”, to SMB’s looking to optimize conversion rates and overall revenue. eMojo offers a wide range of services, from high level performance marketing to conversion rate optimization and website/app design, and is a one-stop-shop for companies looking to explore and utilize the full range of digital marketing possibilities.

    Agency snapshot:

    Services:

    • Digital Marketing Strategy
    • Paid Search
    • Paid Social
    • Remarketing & Re-targeting
    • Performance Media
    • SEO & Content Marketing
    • Insights & Analytics
    • Conversion & Engagement Optimization

    Mayple

    Mayple- Agency

    Mayple matches businesses with vetted top-performing digital marketing experts, that meet their unique needs and then assures those experts deliver top results and service, throughout the project. All of Mayple’s experts have gone through a thorough screening process, based on their real past performance. Mayple’s account managers provide consistent unbiased monitoring to assure optimal results and accountability. The agency’s user-friendly platform allows full visibility that keeps businesses in total control over their marketing activities and results.

    Agency snapshot:

    • Founded: 2017
    • Number of employees: 51-100
    • Top clients: New York fashion week, Lulasgarden, Trade.com
    • Website: https://www.mayple.com 

    Services:

    • Digital Marketing Strategy
    • Paid Search
    • Paid Social
    • Performance Media
    • SEO
    • Social Media management
    • Planning & Research
    • Insights & Analytics

    Performics

    Performance Marketing Agencies: Performics

    Performics is the performance marketing arm of Publicis Media and part of a collection of agencies under the Publicis Groupe network. Founded in the late 90s, they are true pioneers in performance marketing with their background in SEO and SEM.

    The agency offers clients the added benefit of their large network of creative and media resources, as well as their deep partnerships with search engines and social media networks.

    Agency snapshot:

    • Founded: 1998
    • Location: Headquarters in Chicago with an established global footprint
    • Number of employees: 1,001 – 5,000
    • Top clients: Nestle, Airtel, Fiji Airways, HP
    • Website: https://www.performics.com

    Services:

    • Performance Media
    • Performance Content
    • Planning & Research
    • Insights & Analytics

    The Goodway Group

    The Goodway Group

    The Goodway Group has a long history of transforming their business to suiting the changing media and marketing landscape – starting in 1919 with the founding of a printing business. The company transformed from a direct marketing company a leading digital media agency with specialist media services including a proprietary performance-driven digital advertising platform.

    Agency Snapshot

    • Founded: 2006 (as a digital media agency)
    • Location: Jenkintown
    • Number of employees: 201 – 500
    • Website: https://goodwaygroup.com

    Services:

    • Programmatic Media
    • Data & Analytics
    • Multi-location digital marketing platforms
    • RealValue digital advertising platform

    iProspect

    iProspect

    iProspect is one of the biggest and most well-known performance marketing and advertising agencies in the world, and is part of the Dentsu Aegis Network. The agency boasts a world-wide network of specialists, partners, and platforms with a core strength in performance marketing and local market expertise.

    Agency Snapshot:

    • Founded: 1996
    • Location: Headquarters in Boston with an established global footprint
    • Number of employees: 4,000+ (global)
    • Top clients include: Hilton, Diageo, Sunglass Hut, Microsoft, GM
    • Website: https://www.iprospect.com

    Services:

    • Content creation
    • Paid Search
    • Social Media Advertising
    • Performance Display
    • Data & Insights
    • Conversion Optimisation
    • Native Advertising

    Hughes Media

    Hughes Media

    Hughes Media is one of the leading marketing agencies in Atlanta with a focus on long term relationships. According to their website, the average client on their books has been with them for 8 years. The multi-award-winning agency has a wide range of services ranging from content production to performance marketing.

    Agency Snapshot:

    • Founded: 2000
    • Location: Atlanta
    • Number of Employees: 11 – 50
    • Top clients include: Re/Max, Eat Seer Hear, Sunshine Recycling
    • Website: https://www.hughesmedia.us

    Services:

    • SEO
    • PPC
    • Email Marketing
    • Programmatic Advertising
    • Marketing Automation
    • Design and Creative Production

    Europe

    Ad Agents

    Ag Agents

    Ad Agents is a performance marketing company within the Ad Pepper Media Group – a holding company with customers in over 50 countries. The company focusses on scalable performance marketing with a proprietary platform called iLead – a platform that enables brands to quickly adapt and activate campaigns in multiple markets.

    Agency Snapshot:

    Services:

    • SEA
    • SEO
    • Affiliate Management
    • Social Media Advertising
    • Tracking & Analysis

    Kwanko

    Performance Marketing Agencies: Kwanko

    Kwanko is a leading marketing and advertising agency with a specialisation in cross-device performance marketing. They have just launched the Kwanko Platform: a unified platform which offers a complete suite of tools to create, manage, track, and scale campaigns.

    Agency Snapshot:

    • Founded: 2003
    • Location: Ille-de-France
    • Number of employees: 51 – 200
    • Top clients: Ali Express, Audi, BMW, Mini, The Body Shop
    • Website: https://www.kwanko.com

    Services:

    Antevenio

    Antevenio

    Antevenio is a pioneering performance marketing agency with over 20 years of experience in the digital marketing industry. The agency has an experienced team of certified specialists with established relationships within a variety of industries in Europe and America. The company’s focus areas are in performance, branding, and loyalty.

    Fun fact: Antevenio was the first Spanish advertising company in history to successfully IPO on the Alternext Paris Market.

    Agency Snapshot:

    • Founded: 1997
    • Location: Headquarters in Madrid, with offices in Mexico, Argentina, Italy, and France
    • Number of employees: 200 – 500
    • Top clients include: The Slice, The Affiliate People
    • Website: https://www.antevenio.com

    Services:

    • Performance Marketing
    • User Acquisition
    • Lead Generation
    • Social Media Advertising
    • SEM
    • Content Creation
    • Loyalty Marketing

    Quisma

    Quisma

    Quisma is a performance marketing agency which specialises in the German market. The agency is part of the Group M: the world’s largest advertising media company. Quisma clients have the added advantage being able to tap into the vast WPP network of agencies, platforms, and specialists.

    Agency Snapshot

    • Founded: 2001
    • Location: Munich
    • Number of employees: 52 – 200
    • Top clients include: Expedia, Adobe, and Bank of Scotland.
    • Website: https://quisma.com/

     Services:

    • Performance Marketing
    • Performance Display Marketing
    • Programmatic Advertising
    • Affiliate Marketing
    • SEO
    • Conversion Optimisation
    • Social Media Marketing

    PS: While you’re shopping around for performance marketing agencies, you might want to check out our other agency reviews:


    Australia

    Metrixa

    Metrixa

    Metrixa is a data-driven marketing agency with a goal to drive efficiency and streamline digital marketing operations for their clients. The agency specialises in the Asia Pacific market with offices in both Australia and Singapore.

    Bonus: Metrixa offers a free Adwords Audit

    Agency Snapshot:

    Services:

    • Performance Marketing
    • Digital Marketing Automatino
    • Ecommerce Automation
    • Social Media Advertising

    Columbus

    Columbus

    Columbus is an award-winning performance marketing agency which is part of the Dentsu Aegis Network and Merkle Inc (a global data-driven performance marketing agency). The agency is listed as Google’s top agency partner in APAC, and have also been listed as Google’s Most Qualified Agency in the ANZ region.

    Agency Snapshot:

    Services:

    • Paid Search
    • SEO
    • Content Planning
    • Affiliate Marketing
    • Content Marketing

    Contevo

    Contevo

    Contevo is a conversion focussed digital marketing agency and one of the most experienced in Australia. The agency offers a full-service suite of services from SEO and PPC to social media and ecommerce.

    Agency Snapshot:

    • Founded: 2005
    • Location: Melbourne
    • Number of Employees: 11- 50
    • Top clients: Swarovski, Groupon, Disney.
    • Website: https://contevo.com.au

    Services:

    • SEO
    • PPC
    • Content Marketing
    • Social Media Marketing
    • Ecommerce Marketing
    • Data & Analytics

    South Africa

    Algorithm

    Algorithm

    Algorithm is a leading performance marketing and data specialist agency along with their sister agency Quant. The agency specialises in SEO, SEM and Conversion Rate Optimisation. Their approach is to “Be brilliant at a few things rather than average at them all”.

    Agency Snapshot:

    Services:

    • SEO
    • SEM
    • Data & Insights
    • Paid Media
    • Consulting

    Rogerwilco

    Performance-Marketing-Companies - Rogerwilco

    Rogerwilco is an established full-service digital marketing agency which holds over 30 awards for performance marketing. They are “led by strategy, fuelled by creativity and driven by results”. For clients looking for a technical advantage, the agency is a listed partner with Google, Drupal, and IBM which speaks to their core web development offering.

    Agency Snapshot:

    • Founded: 2008
    • Location: Cape Town
    • Number of employees: 11 – 50
    • Top clients: World Economic Forum, eBay, Hisense, MSF
    • Website: http://www.rogerwilco.co.za

    Services:

    • Marketing Strategy
    • Performance Marketing
    • User Experience
    • Web Development
    • Content Creation

    Digital Optimization

    Performance Marketing Agencies: Digital Optimization

    Digital Optimization is an agency driven by technology and “obsessed with performance”. The agency is listed as premium partners of Google and Facebook and is a Facebook Ambassador Agency for South Africa.

    Agency Snapshot:

    Services:

    • Digital Media Strategy
    • Media Planning & Buying
    • Social Media Advertising
    • Content Marketing
    • SEO
    • Web Design & Development

    References

    What is Performance Marketing? https://www.upgrow.io/blog/what-is-a-performance-marketing-agency

    Best SEO Digital Marketing Agencies: https://www.ventureharbour.com/best-seo-digital-marketing-agencies/

    What You Should Know About Performance Marketing: https://thepma.org/our-work/the-performance-marketing-industry/

    Top 10 Performance Marketing Agencies: https://www.outbrain.com/blog/top-10-performance-marketing-agencies/

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