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18 Best Agencies Specialized in Performance Marketing in 2024 [Updated]

By Liza Shuttleworth Last updated: 22 minute read Marketing AgenciesPerformance Marketing

In the world of digital marketing, the influx of data makes every step of advertising more measurable than ever. Optimizing marketing investments is no longer a jargon but a tactical common practice. 

How do you devise data-driven strategies? Who are your target audience, and are you speaking to them effectively? How do you compare channel performances and shift marketing dollars to maximize outcomes? How do you define key performance indicators to achieve the right business goals?

Agencies specialized in performance are the ones doing the most to bring in tangible ROIs for their clients! 

We’ve done the legwork for you and compiled a diverse list of talented, experienced, and respected outcome-driven services from both established and emerging markets.

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    Our Top 16 Agencies Specialized in Performance Marketing

    1. Perform[cb] Agency

    Perform[cb] Performance Marketing Agency Logo

    Perform[cb] Agency

    Sarasota, USA 51+

    Our Score

    4.9  

    AGENCY SNAPSHOT

    Founded: 2002

    Location: Sarasota, USA and Banja Luka, Bosnia

    Number of Employees: 51 – 200

    KEY SERVICES

    • Full Suite of Performance Marketing Services
    • Full Suite of Affiliate Marketing and Management Services
    • Web and Mobile App Development and Distribution
    • Content Marketing
    • Audits, Research & Planning
    • Insights & Analytics
    • Strategy Development and Implementation
    • Client Specific, Scalable and Customizable Programs

    NOTEWORTHY CLIENTS

    • Babbel
    • Peter Thomas Roth
    • Drizly
    • Robinhood
    • Capital One Shopping
    • Hungryroot
    • Ipsy
    • Mizuno
    • Self

    WHY CHOOSE THEM?

    Perform[cb] Agency stand out for its customizable and scalable solutions for performance and affiliate marketing. They also offer a diverse range of services, including mobile app marketing and distribution, making them a truly full-service agency.

    Perform[cb] Agency works with clients of all sizes and at all stages of the business journey, from small start-ups to household-name enterprises. They’re award-winning agency, and were shortlisted for “Best Performance Marketing Agency” by the International Performance Marketing Awards.

    They focus on client relationships, strategic growth, and unique, innovative solutions that are designed to meet individual client needs and maximize growth and ROI for every client.

    Performance Marketing Agencies - Screenshot of the Perform[cb] Agency's homepage

    2. PartnerCentric

    PartnerCentric-Logo

    PartnerCentric

    Fully Remote

    Our Score

    4.9  

    AGENCY SNAPSHOT

    Founded: 2017

    Location: New York City, USA (fully remote with employees across the US)

    Number of Employees: 51 – 200

    KEY SERVICES

    • Performance Marketing
    • Partnership Marketing
    • Affiliate Marketing
    • Affiliate Management
    • Affiliate Program Management
    • Affiliate Recruitment
    • Control Suite (proprietary tech solution)

    NOTEWORTHY CLIENTS

    • Handy
    • VSP
    • Upwork
    • The Motley Fool
    • Leomonade
    • Hims
    • CheapAir.com
    • HelloDivorce

    WHY CHOOSE THEM?

    PartnerCentric is a leading digital marketing agency and the USA’s largest independent partner marketing agency. It is also a woman-owned (WBE-certified) agency founded by leading industry veteran Stephanie Harris.

    PartnerCentric takes a performance-focused approach. They have the know-how and experience to develop bespoke’ speed to value’ strategies using the most effective tactics and technology. Control Suite, PartnerCentric’s proprietary tech platform, is purpose-built to be a revenue and outcome-focused solution for affiliate marketing.

    PartnerCentric works with clients of all sizes, from start-ups and SMBs to enterprises and global brands.

    Screenshot of the PartnerCentric Agency Homepage

    3. Acceleration Partners

    Acceleration Partners Logo

    Acceleration Partners

    Global

    Our Score

    4.9  

    AGENCY SNAPSHOT

    Founded: 2007

    Location: Global, with hubs on three continents and employees in more than nine countries.

    Number of Employees: 201 – 500

    KEY SERVICES

    • Marketing Strategy
    • Performance Marketing
    • Affiliate Marketing
    • Partner Marketing
    • B2B Marketing
    • Retail Marketing
    • Customer Acquisition
    • Publisher Development
    • Consultancy
    • Migrations
    • Full Program Management
    • Global/Regional Management
    • Program Design
    • Partnership Optimization
    • Partner Recruitment
    • Compliance & Fraud Monitoring
    • Data & Analysis
    • APVision

    NOTEWORTHY CLIENTS

    • Noom
    • Redbubble
    • Hello Fresh
    • VividSeats
    • Instacart
    • Boll & Branch

    WHY CHOOSE THEM?

    Acceleration Partners is an award-winning global agency with an extensive portfolio and an excellent track record.

    It takes a client-centric approach and develops marketing strategies tailored to your unique needs, challenges, and goals. It focuses on developing strategic, performance-driven marketing strategies in partnership marketing, including affiliate and influencer marketing, as well as content, mass media buying, and B2B marketing.

    Acceleration Partners has won numerous industry awards, including the Global Performance Marketing Award (GPMA) for Best Agency and Best Team in Performance. It is also a six-time GPMA winner in the Best Affiliate and Partner Marketing Agency category and has many other industry and culture awards.

     

    Acceleration Partners Homepage - Nov 2022

    4. The Goodway Group

    The Goodway Group Performance Marketing Agency Logo

    The Goodway Group

    Jenkintown, USA 201+

    Our Score

    4.3  

    AGENCY SNAPSHOT

    Founded: 2006 (as a digital media agency)

    Location: Jenkintown, Pennsylvania, USA

    Number of Employees: 201 – 500

    KEY SERVICES

    • Programmatic Media
    • Data & Analytics
    • Multi-location digital marketing platforms
    • RealValue digital advertising platform

    NOTEWORTHY CLIENTS

    • Anytime Fitness
    • Bagel Brands 
    • Doordash
    • Dr. Pepper
    • Friendly’s
    • Kubota
    • Staples
    • Subaru

    WHY CHOOSE THEM?

    The Goodway Group is an award-winning agency that is known to produce unique, innovative campaigns that are highly effective in the fast-changing marketing landscape. They also offer a proprietary performance-driven digital advertising platform and a huge range of marketing services.

    The Goodway Group has a long history of transforming its business to suit the changing media and marketing landscape – starting in 1919 with the founding of a printing business. The company transformed from a direct marketing company to a leading digital media agency with specialist media services, including a proprietary performance-driven digital advertising platform.

    The Goodway Group

    5. DMi Partners

    DMi Partners Performance Marketing Agency Logo

    DMi Partners

    Philadelphia, USA 65

    Our Score

    5  

    AGENCY SNAPSHOT

    Founded: 2003

    Location: Philadelphia, Pennsylvania, USA

    Number of Employees: 51 – 200

    KEY SERVICES

    • Affiliate Marketing
    • Influencer Marketing
    • Marketing and Management
    • SEO
    • Paid Search
    • Social Media Marketing
    • E-commerce Management
    • Branding & Interactive
    • Consulting & Analytics

    NOTEWORTHY CLIENTS

    • Campbells
    • CNN
    • Hershey
    • Kellogg’s
    • Reckitt Benckiser
    • Unilever

    WHY CHOOSE THEM?

    DMi Partners is a leading digital marketing agency that takes a creative, collaborative and data-driven approach to achieve precise and targeted results for their clients.

    DMi Partners brings decades of knowledge and insight to every business problem it is tasked with solving. They know each challenge requires its own approach, a unique strategy, and a little bit of risk-taking. And they’re up for every challenge.

    Since 2003, DMi Partners has committed itself to drive growth for its clients from its headquarters in Philadelphia. As a full-service digital marketing agency, DMi is a leader in managing cost-effective, award-winning campaigns that deliver results.

    DMi Partners Website

    6. iProspect

    iProspect Performance Marketing Agency Logo

    iProspect

    Boston, USA/Global 4000+

    Our Score

    4.1  

    AGENCY SNAPSHOT

    Founded: 1996

    Location: Boston, Massachusetts, USA, with an established global footprint

    Number of Employees: 5001 – 10000

    KEY SERVICES

    • Content creation
    • Paid Search
    • Social Media Advertising
    • Performance Display
    • Data & Insights
    • Conversion Optimization
    • Native Advertising

    NOTEWORTHY CLIENTS

    • Diageo
    • GM
    • Hilton
    • Microsoft
    • Sunglass Hut

    WHY CHOOSE THEM?

    iProspect is a global digital marketing agency that combines advanced international expertise with local knowledge to drive results. They also have a global network of partners, platforms and specialists, which benefits all their clients.

    iProspect is one of the biggest and most well-known performance marketing and advertising agencies in the world and is part of the Dentsu Aegis Network. The agency boasts a worldwide network of specialists, partners, and platforms with a core strength in performance marketing and local market expertise.

    iProspect

    7. Hughes Media

    Hughes Media Performance Marketing Agency Logo

    Hughes Media

    Atlanta, USA 11-50

    Our Score

    4.3  

    AGENCY SNAPSHOT

    Founded: 2000

    Location: Atlanta, Georgia, USA

    Number of Employees: 11 – 50

    KEY SERVICES

    • SEO
    • PPC
    • Email Marketing
    • Programmatic Advertising
    • Marketing Automation
    • Design and Creative Production

    NOTEWORTHY CLIENTS

    • Eat Seer Hear
    • Piedmont M&A Advisors
    • Re/Max
    • Sunshine Recycling

    WHY CHOOSE THEM?

    Hughes Media is a multi-award-winning agency that provides a wide range of marketing services, including content production and email marketing, to their clients. They’re experienced and effective in the performance marketing arena.

    Hughes Media is one of the leading marketing agencies in Atlanta with a focus on long-term relationships. According to their website, the average client on their books has been with them for 8 years. The multi-award-winning agency has a wide range of services ranging from content production to performance marketing.

    Hughes Media

    8. Ad Agents

    Ad Agents Performance Marketing Agency Logo

    Ad Agents

    Herrenberg, Germany 201+

    Our Score

    4.0  

    AGENCY SNAPSHOT

    Founded: 1999

    Location: Herrenberg, Germany 

    Number of Employees: 201 – 500

    KEY SERVICES

    • SEA
    • SEO
    • Affiliate Management
    • Social Media Advertising
    • Tracking & Analysis

    NOTEWORTHY CLIENTS

    • Fiat
    • Nike
    • Samsung

    WHY CHOOSE THEM?

    Ad Agents is a performance marketing company within the Ad Pepper Media Group – a holding company with customers in over 50 countries. The company focuses on scalable performance marketing with a proprietary platform called iLead – a platform that enables brands to quickly adapt and activate campaigns in multiple markets.

    Ad Agents homepage

    9. Kwanko

    Kwanko Performance Marketing Agency Logo

    Kwanko

    Ile de France, France 51+

    Our Score

    4.4  

    AGENCY SNAPSHOT

    Founded: 2003

    Location: Ille-de-France, France

    Number of Employees: 51 – 200

    KEY SERVICES

    NOTEWORTHY CLIENTS

    • Ali Express
    • Audi
    • BMW
    • Mini
    • The Body Shop

    WHY CHOOSE THEM?

    Kwanko is a leading marketing and advertising agency specializing in cross-device performance marketing. They have just launched the Kwanko Platform: a unified platform that offers a complete suite of tools to create, manage, track, and scale marketing campaigns.

    Kwanko specializes in performance marketing, particularly cross-device performance marketing.

    Performance Marketing Agencies: Kwanko

    10. Antevenio

    Antevenio Performance Marketing Agency Logo

    Antevenio

    Madrid, Spain/Global 200+

    Our Score

    4.3  

    AGENCY SNAPSHOT

    Founded: 1997

    Location: HQ in Madrid, Spain and offices in Barcelona, Mexico, Argentina, Colombia, Italy, and France

    Number of Employees: 51 – 200

    KEY SERVICES

    • Performance Marketing
    • User Acquisition
    • Lead Generation
    • Social Media Advertising
    • SEM
    • Content Creation
    • Loyalty Marketing

    NOTEWORTHY CLIENTS

    • The Affiliate People
    • The Slice

    WHY CHOOSE THEM?

    Antevenio is a pioneering agency with over 20 years of experience in the digital marketing industry. The agency has an experienced team of certified specialists with established relationships within a variety of industries in Europe and America. The company’s focus areas are performance, branding, and loyalty.

    Fun fact: Antevenio was the first Spanish advertising company in history to successfully IPO on the Alternext Paris Market.

    Antevenio

    11. Quisma

    Quisma Performance Marketing Agency Logo

    Quisma

    Munich, Germany 51+

    Our Score

    4.1  

    AGENCY SNAPSHOT

    Founded: 2001

    Location: Munich, Germany 

    Number of Employees: 51 – 200

    KEY SERVICES

    • Performance Marketing
    • Performance Display Marketing
    • Programmatic Advertising
    • Affiliate Marketing
    • SEO
    • Conversion Optimization
    • Social Media Marketing

    NOTEWORTHY CLIENTS

    • Adobe
    • Bank of Scotland
    • Expedia

    WHY CHOOSE THEM?

    Quisma is an agency that specializes in the German market. The agency is part of Group M: the world’s largest advertising media company. Quisma clients have the added advantage of being able to tap into the vast WPP network of agencies, platforms, and specialists.

    Quisma


    12. ADLABS

    AdLabs Performance Marketing Agency Logo

    ADLABS

    Moscow, Russia 80

    Our Score

    4.3  

    AGENCY SNAPSHOT

    Founded: 2004

    Location: Moscow, Russia

    Number of Employees: 80

    KEY SERVICES

    • Contextual advertising
    • Targeted advertising
    • Display advertising
    • Mobile ads
    • Web analytics
    • SEO and content strategies
    • SMM
    • Email marketing
    • Creative strategies
    • Production

    NOTEWORTHY CLIENTS

    • KMP Group
    • MGTS
    • Quelle

    WHY CHOOSE THEM?

    ADLABS, a division of Add Labs, is a leading Russian marketing agency with over a decade of experience. They also offer a proprietary campaign management platform to automate and deploy campaigns.

    Ad Labs Performance Agency

    13. E-Promo

    E-Promo Performance Marketing Agency Logo

    E-Promo

    Moscow, Russia 12

    Our Score

    4.0  

    AGENCY SNAPSHOT

    Founded: 2008

    Location: Moscow, St Petersburg, Nizhny Novgorod and Ekaterinburg, Russia 

    Number of Employees: 12

    KEY SERVICES

    • Display advertising and programmatic purchases
    • Targeted social media ads
    • Video and mobile ads
    • Re-targeting
    • SEO

    NOTEWORTHY CLIENTS

    • Genser
    • Groupon
    • Home Credit Bank
    • Spar
    • Virgin Connect

    WHY CHOOSE THEM?

    E-Promo is a very popular agency in Russia, well-equipped to develop and customize a sound mix of advertising channels and tools for a wide range of companies. 

    They specialize in a wide range of marketing and advertising services, including performance marketing. They also perform marketing work as a subcontractor for other marketing agencies, such as iProspect.

    E Promo Performance Agency

    14. Metrixa

    Metrixa Performance Marketing Agency Logo

    Metrixa

    Melbourne, Australia 51+

    Our Score

    4.6  

    AGENCY SNAPSHOT

    Founded: 2010

    Location: HQ in Melbourne, Australia and offices in Hanoi, Vietnam

    Number of Employees: 51 -200

    KEY SERVICES

    • Performance Marketing
    • Digital Marketing Automation
    • Ecommerce Automation
    • Social Media Advertising

    NOTEWORTHY CLIENTS

    • Australia Post
    • Campbell & Partners
    • ROKT

    WHY CHOOSE THEM?

    Metrixa is a data-driven marketing agency with a goal to drive efficiency and streamline digital marketing operations for its clients. The agency specializes in the Asia Pacific market, with offices in both Australia and Singapore.

    Bonus: Metrixa offers a free Adwords Audit!

    Metrixa

    15. Contevo

    Contevo Performance Marketing Agency Logo

    Contevo

    Melbourne, Australia 11+

    Our Score

    4.5  

    AGENCY SNAPSHOT

    Founded: 2005

    Location: Melbourne, Australia

    Number of Employees: 11 – 50

    KEY SERVICES

    • SEO
    • PPC
    • Content Marketing
    • Social Media Marketing
    • Ecommerce Marketing
    • Data & Analytics

    NOTEWORTHY CLIENTS

    • Disney
    • Groupon
    • Swarovski

    WHY CHOOSE THEM?

    Contevo is a digital marketing agency with a special focus on performance marketing. They’re one of the most well-established agencies in Australia and have worked with high-profile, international clients.

    The agency offers a full-service suite of services from SEO and PPC to social media and eCommerce.

    Contevo

    16. Algorithm

    Algorithm Performance Marketing Agency Logo

    Algorithm

    Johannesburg, South Africa 5+

    Our Score

    4.9  

    AGENCY SNAPSHOT

    Founded: 2016

    Location: Johannesburg, South Africa

    Number of Employees: 5 – 10

    KEY SERVICES

    • SEO
    • SEM
    • Data & Insights
    • Paid Media
    • Consulting

    NOTEWORTHY CLIENTS

    • None listed

    WHY CHOOSE THEM?

    Algorithm is a leading performance marketing and data specialist agency in South Africa along with its sister agency Quant. The agency specializes in SEO, SEM and Conversion Rate Optimization. Their approach is to “be brilliant at a few things rather than average at them all.”

    Algorithm

    17. Rogerwilco

    Rogerwilco Performance Marketing Agency Logo

    Rogerwilco

    Cape Town, South Africa 11+

    Our Score

    4.7  

    AGENCY SNAPSHOT

    Founded: 2008

    Location: Cape Town, South Africa

    Number of Employees: 11 – 50

    KEY SERVICES

    • Marketing Strategy
    • Performance Marketing
    • User Experience
    • Web Development
    • Content Creation

    NOTEWORTHY CLIENTS

    • eBay
    • Hisense
    • MSF
    • World Economic Forum

    WHY CHOOSE THEM?

    Rogerwilco is an established full-service digital marketing agency that holds over 30 awards for performance marketing. They are “led by strategy, fueled by creativity and driven by results”. For clients looking for a technical advantage, the agency is a listed partner with Google, Drupal, and IBM, which speaks to their core web development offering.

    Performance-Marketing-Companies - Rogerwilco

    18. Digital Optimization

    Performance Marketing Agency Logo

    Digital Optimization

    Stellenbosch, South Africa 11+

    Our Score

    4.8  

    AGENCY SNAPSHOT

    Founded: 2015

    Location: Stellenbosch, South Africa

    Number of Employees: 11 – 50

    KEY SERVICES

    • Digital Media Strategy
    • Media Planning & Buying
    • Social Media Advertising
    • Content Marketing
    • SEO
    • Web Design & Development

    NOTEWORTHY CLIENTS

    • Danone
    • Heineken
    • SONY

    WHY CHOOSE THEM?

    Digital Optimization is a leading agency in South Africa. They place a special emphasis on data, analytics and technology as tools to drive results for their clients.

    Digital Optimization is driven by technology and “obsessed with performance”. The agency is listed as premium partner of Google and Facebook and is a Facebook Ambassador Agency for South Africa.

    Performance Marketing Agencies: Digital Optimization

    Frequently Asked Questions

    What does a performance agency do?

    Performance agency optimizes marketing outcomes based on key performance indicators, e.g. increase sales, minimize attrition, etc. They focus on data and analytics and tend to specialize in channels such as search engine marketing, affiliate marketing, various social media platforms, etc. Clients should expect quantitative reporting that are tied to business metrics.

    Is SEO a performance marketing?

    SEO refers to search engine optimization. It is absolutely a part of performance services. This practice increases a business's visibility on search engine result pages (SERP) and, therefore, its online visibility to potential clients, ultimately leading to better brand awareness and higher lead generation.

    What is the role of a performance marketing associate?

    A performance marketing associate is often an individual contributor who specializes in a specific performance channel, e.g. SEO, SEM, social media platforms, paid search, CRM, etc. Key skills include a good understanding of marketing analytics, problem-solving using data, ability to collaborate with both businesses and technical teams.

    Digital Agencies VS Performance Agencies

    A digital agency broadly refers to any agency that utilizes digital marketing channels. Given that modern marketing is increasingly digital, it has become a marketing agency's nomenclature.
    A digital agency can be a performance agency, but it can also be a specialty agency that focuses on creative services, branding, etc. These digital services ultimately should deliver on specific business needs. However, a performance agency is more directly managing channels and services that are linked to KPIs, such as affiliate marketing and search engine marketing.

    Branding Agencies VS Performance Agencies

    A branding agency and a performance agency have different focuses.
    A branding agency concentrates on developing the identity of an organization or business through a range of services, including creating a unique identity and logo, conducting market research and customer surveys to understand the target audience, and then segmenting and profiling the target market, defining the most relevant marketing messages and copywriting, etc.
    A performance agency rather focuses on measurable marketing channels. These can include most digital channels, but could also include the more traditional direct mail. They use data to achieve pre-defined outcomes, should it be increasing sales or profit, or maximizing outreach.

    What to look for in an agency specialized in performance marketing?

    Find the agency that suits your company and marketing goals, by looking at the following key criteria:
    1. Service & Support a. Does the agency offer multi-channel support and services?
    b. Is there a wealth of strategy & experience available to you?
    c. Core team- is there enough experience in the core team and do you have access to senior staff?
    d. Support team- who does it consist of to provide you with the high quality work you need?
    e. What is staff turnover like and will this impact your work?
    2. Track Record: look at- b. Client testimonials c. Results-based case studies 3. Added Value: evaluate their- a. Certifications & accreditation b. Other digital services c. Other network or media partnerships that could benefit you.

    How much do companies spend on digital marketing?

    Companies typically budget for 5 - 15% of their total revenue towards marketing. This will usually be lower for companies with a higher cost of certain goods, such as construction or manufacturing companies. While service related companies, such as technology or SaaS companies, will typically budget more toward marketing. Companies spend approximately 50% or more of this marketing budget on digital marketing.

    References

    What is Performance Marketing?: https://www.upgrow.io/blog/what-is-a-performance-marketing-agency

    Best SEO Digital Marketing Agencies: https://www.ventureharbour.com/best-seo-digital-marketing-agencies/

    What You Should Know About Performance Marketing: https://thepma.org/our-work/the-performance-marketing-industry/

    Top 10 Performance Marketing Agencies: https://www.outbrain.com/blog/top-10-performance-marketing-agencies/