16+ Best Performance Marketing Agencies in 2023 and How to Choose One [Updated Worldwide Review]

Outgrown your digital marketing agency?

In the world of digital marketing, performance agencies are the ones doing the most to bring in tangible ROI for their clients.

The hard part is finding the right fit for your business. Which is why review lists like these are so helpful.

We’ve done the legwork for you and compiled a diverse list of talented, experienced, and respected performance marketing agencies from established and emerging markets.

Take a look at our list of top performance marketing agencies in America, Europe, Australia, South Africa and Russia.

But first, let us define what performance marketing is:

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    What is Performance Marketing?

    The following video by PerformInsidercom explains this term and the difference between affiliate marketing and performance marketing:

    While this video talks about performance-based agreement, please keep in mind that many performance agencies ALSO ask for a monthly retainer.

    This retainer is calculated, in many cases, as a percentage of the monthly advertising budget.

    Definition: Performance Marketing

    Performance marketing refers to the combination of paid advertising and digital brand marketing. Like affiliate marketing, performance marketing involves a merchant or brand paying a commission to an affiliate publisher to promote their business and send them traffic or sales. It is often purely performance-based, and payment is made only when the desired action (visit, click, sale, etc.) is completed.

    Performance Marketing – Main Channels

    Performance marketing agencies utilize a range of channels in order to maximize their marketing efforts. These include:

    • Display Advertising– through displaying rich media formats such as images, audios, videos, texts and banner ads on frequently visited sites.
    • Native Advertising– blending your advertisement into its surroundings, by mimicking the design, content and writing style of a particular web page e.g. Buzzfeed.
    • Search Engine Marketing– including ads on search engine pages when certain key words are entered e.g. Google, Bing and Firefox.
    • Social Media Marketing– introducing ads on various social media platforms to increase visibility and traffic, such as Facebook, Twitter and LinkedIn.
    • Affiliate Marketing– where a partner markets a product or service to increase sales, traffic and leads for an agreed upon target and compensation.
    • Amazon Advertising– digital advertisements of a business’s products and services who wish to increase brand awareness, generate sales and improve loyalty etc.

    Performance Marketing Agencies in North America

    OAK Digital

    OAK Digital Performance Marketing Agency Logo

    OAK Digital

    New York, USA 19

    Our Score

    4.3  

    AGENCY SNAPSHOT

    Founded: 2015

    Location: Brooklyn, New York, USA

    Number of Employees: 11 – 50

    KEY SERVICES

    • Affiliate marketing
    • Facebook advertising
    • Paid search marketing
    • E-commerce sales
    • SEO
    • Social media management
    • Influencer marketing
    • Web development

    NOTEWORTHY CLIENTS

    • Angie’s List
    • Paravel
    • Lumin
    • Yummy
    • Bearaby

    WHY CHOOSE THEM?

    OAK Digital is a highly qualified and results-driven agency with more than a decade of experience in performance and DTC marketing

    OAK Digital is a leap above the rest when it comes to digital performance marketing. Based in New York City, OAK Digital specializes in optimizing a brand’s direct to customer (DTC) approach and is one of the leading providers of Facebook advertising, affiliate marketing, and Google Ads management.

    By connecting with them, right from the start, each client is assigned a senior level account manager with at least 12 years of experience behind them.

    OAK digital

    DMi Partners

    DMi Partners Performance Marketing Agency Logo

    DMi Partners

    Philadelphia, USA 65

    Our Score

    5  

    AGENCY SNAPSHOT

    Founded: 2003

    Location: Philadelphia, Pennsylvania, USA

    Number of Employees: 51 – 200

    KEY SERVICES

    • Affiliate Marketing, Influencer Marketing
    • Email Acquisition, Marketing and Management 
    • SEO, Paid Search, Social Media Marketing
    • Ecommerce Management
    • Branding & Interactive
    • Consulting & Analytics

    NOTEWORTHY CLIENTS

    • Campbells
    • CNN
    • Hershey
    • Kellogg’s
    • Reckitt Benckiser
    • Unilever

    WHY CHOOSE THEM?

    DMi Partners is a leading performance marketing agency that takes a creative, collaborative and data-driven approach to achieve precise and targeted results for their clients. 

    DMi Partners brings decades of knowledge and insight to every business problem it is tasked with solving. They know each challenge requires its own approach, a unique strategy, and a little bit of risk-taking. And they’re up for every challenge. 

    Since 2003, DMi Partners has committed itself to drive growth for its clients from its headquarters in Philadelphia. As a full-service digital marketing agency, DMi is a leader in managing cost-effective, award-winning campaigns that deliver results.

    DMi Partners Website

    Perform[cb] Agency

    Perform[cb] Performance Marketing Agency Logo

    Perform[cb] Agency

    Sarasota, USA 51+

    Our Score

    4.9  

    AGENCY SNAPSHOT

    Founded: 2002

    Location: Sarasota, USA and Banja Luka, Bosnia

    Number of Employees: 51 – 200

    KEY SERVICES

    • Full Suite of Performance Marketing Services
    • Full Suite of Affiliate Marketing and Management Services
    • Web and Mobile App Development and Distribution
    • Content Marketing
    • Audits, Research & Planning
    • Insights & Analytics
    • Strategy Development and Implementation
    • Client Specific, Scalable and Customizable Programs

    NOTEWORTHY CLIENTS

    • Capital One Shopping
    • Freshly
    • obé
    • QUAY
    • Robinhood
    • Tempur-Pedic

    WHY CHOOSE THEM?

    Perform[cb] Agency is one of the most versatile agencies for performance and affiliate marketing. They serve clients of all sizes in every industry and emphasize innovation, client relationships, and strategic partnerships to ensure sustainable growth.  

    Perform[cb] Agency stand out for its customizable and scalable solutions for performance and affiliate marketing. They also offer a diverse range of services, including mobile app marketing and distribution, making them a truly full-service performance marketing agency.

    Perform[cb] Agency works with clients of all sizes and at all stages of the business journey, from small start-ups to household-name enterprises. They’re award-winning agency, and were shortlisted for “Best Performance Marketing Agency” by the International Performance Marketing Awards.

    They focus on client relationships, strategic growth, and unique, innovative solutions that are designed to meet individual client needs and maximize growth and ROI for every client.

    Performance Marketing Agencies - Screenshot of the Perform[cb] Agency's homepage

    Performics

    Performics Performance Marketing Agency Logo

    Performics

    Chicago, USA/Global 1000+

    Our Score

    4.3  

    AGENCY SNAPSHOT

    Founded: 1998

    Location: Chicago, Illinois, USA, with an established global footprint

    Number of Employees: 1001 – 5000

    KEY SERVICES

    • Performance Media
    • Performance Content
    • Planning & Research
    • Insights & Analytics

    NOTEWORTHY CLIENTS

    • Airtel
    • Fiji Airways
    • HP
    • Nestle

    WHY CHOOSE THEM?

    Performics is one of the oldest and most experienced performance marketing agencies. As they’re part of a broader network of agencies, they have access to a huge bank of expertise, and resources, and established partnerships with major marketing channels and publishers. 

    Performics is the performance marketing arm of Publicis Media and part of a collection of agencies under the Publicis Groupe network. Founded in the late 90s, they are true pioneers in performance marketing with their background in SEO and SEM.

    The agency offers clients the added benefit of its large network of creative and media resources, as well as their deep partnerships with search engines and social media networks.

    Performance Marketing Agencies: Performics

    The Goodway Group

    The Goodway Group Performance Marketing Agency Logo

    The Goodway Group

    Jenkintown, USA 201+

    Our Score

    4.3  

    AGENCY SNAPSHOT

    Founded: 2006 (as a digital media agency)

    Location: Jenkintown, Pennsylvania, USA

    Number of Employees: 201 – 500

    KEY SERVICES

    • Programmatic Media
    • Data & Analytics
    • Multi-location digital marketing platforms
    • RealValue digital advertising platform

    NOTEWORTHY CLIENTS

    • Anytime Fitness
    • Bagel Brands 
    • Doordash
    • Dr. Pepper
    • Friendly’s
    • Kubota
    • Staples
    • Subaru

    WHY CHOOSE THEM?

    The Goodway Group is an award-winning agency that is known to produce unique, innovative campaigns that are highly effective in the fast-changing marketing landscape. They also offer a proprietary performance-driven digital advertising platform and a huge range of marketing services

    The Goodway Group has a long history of transforming its business to suit the changing media and marketing landscape – starting in 1919 with the founding of a printing business. The company transformed from a direct marketing company to a leading digital media agency with specialist media services, including a proprietary performance-driven digital advertising platform.

    The Goodway Group

    iProspect

    iProspect Performance Marketing Agency Logo

    iProspect

    Boston, USA/Global 4000+

    Our Score

    4.1  

    AGENCY SNAPSHOT

    Founded: 1996

    Location: Boston, Massachusetts, USA, with an established global footprint

    Number of Employees: 5001 – 10000

    KEY SERVICES

    • Content creation
    • Paid Search
    • Social Media Advertising
    • Performance Display
    • Data & Insights
    • Conversion Optimization
    • Native Advertising

    NOTEWORTHY CLIENTS

    • Diageo
    • GM
    • Hilton
    • Microsoft
    • Sunglass Hut

    WHY CHOOSE THEM?

    iProspect is a global performance marketing agency that combines advanced international expertise with local knowledge to drive results. They also have a global network of partners, platforms and specialists, which benefits all their clients. 

    iProspect is one of the biggest and most well-known performance marketing and advertising agencies in the world and is part of the Dentsu Aegis Network. The agency boasts a worldwide network of specialists, partners, and platforms with a core strength in performance marketing and local market expertise.

    iProspect

    Hughes Media

    Hughes Media Performance Marketing Agency Logo

    Hughes Media

    Atlanta, USA 11-50

    Our Score

    4.3  

    AGENCY SNAPSHOT

    Founded: 2000

    Location: Atlanta, Georgia, USA

    Number of Employees: 11 – 50

    KEY SERVICES

    • SEO
    • PPC
    • Email Marketing
    • Programmatic Advertising
    • Marketing Automation
    • Design and Creative Production

    NOTEWORTHY CLIENTS

    • Eat Seer Hear
    • Piedmont M&A Advisors
    • Re/Max
    • Sunshine Recycling

    WHY CHOOSE THEM?

    Hughes Media is a multi-award-winning agency that provides a wide range of marketing services, including content production and email marketing, to their clients. They’re experienced and effective in the performance marketing arena. 

    Hughes Media is one of the leading marketing agencies in Atlanta with a focus on long-term relationships. According to their website, the average client on their books has been with them for 8 years. The multi-award-winning agency has a wide range of services ranging from content production to performance marketing.

    Hughes Media

    Performance Marketing Agencies in Europe

    Ad Agents

    Ad Agents Performance Marketing Agency Logo

    Ad Agents

    Herrenberg, Germany 201+

    Our Score

    4.0  

    AGENCY SNAPSHOT

    Founded: 1999

    Location: Herrenberg, Germany 

    Number of Employees: 200+

    KEY SERVICES

    • SEA
    • SEO
    • Affiliate Management
    • Social Media Advertising
    • Tracking & Analysis

    NOTEWORTHY CLIENTS

    • Fiat
    • Nike
    • Samsung

    WHY CHOOSE THEM?

    Ad Agents is based in Germany, but they’re part of the Ad Pepper Media Group, which operates in more than 50 countries. They offer a range of performance marketing services, including the iLead platform for quick campaigns across different markets. 

    Ad Agents is a performance marketing company within the Ad Pepper Media Group – a holding company with customers in over 50 countries. The company focuses on scalable performance marketing with a proprietary platform called iLead – a platform that enables brands to quickly adapt and activate campaigns in multiple markets.

    Ag Agents

    Kwanko

    Kwanko Performance Marketing Agency Logo

    Kwanko

    Ile de France, France 51+

    Our Score

    4.4  

    AGENCY SNAPSHOT

    Founded: 2003

    Location: Ille-de-France, France

    Number of Employees: 51 – 200

    KEY SERVICES

    NOTEWORTHY CLIENTS

    • Ali Express
    • Audi
    • BMW
    • Mini
    • The Body Shop

    WHY CHOOSE THEM?

    Kwanko specializes in performance marketing, particularly cross-device performance marketing and offers a full-suite platform to run and scale campaigns. 

    Kwanko is a leading marketing and advertising agency with a specialization in cross-device performance marketing. They have just launched the Kwanko Platform: a unified platform that offers a complete suite of tools to create, manage, track, and scale campaigns.

    Performance Marketing Agencies: Kwanko

    Antevenio

    Antevenio Performance Marketing Agency Logo

    Antevenio

    Madrid, Spain/Global 200+

    Our Score

    4.3  

    AGENCY SNAPSHOT

    Founded: 1997

    Location: HQ in Madrid, Spain and offices in Barcelona, Mexico, Argentina, Colombia, Italy, and France

    Number of Employees: 51 – 200

    KEY SERVICES

    • Performance Marketing
    • User Acquisition
    • Lead Generation
    • Social Media Advertising
    • SEM
    • Content Creation
    • Loyalty Marketing

    NOTEWORTHY CLIENTS

    • The Affiliate People
    • The Slice

    WHY CHOOSE THEM?

    Antevenio is a well-established and experienced agency that specializes in performance marketing. With offices in both Europe and the Americas, they’re well-equipped to serve a variety of needs across a wide range of locations and contexts.  

    Antevenio is a pioneering performance marketing agency with over 20 years of experience in the digital marketing industry. The agency has an experienced team of certified specialists with established relationships within a variety of industries in Europe and America. The company’s focus areas are performance, branding, and loyalty.

    Fun fact: Antevenio was the first Spanish advertising company in history to successfully IPO on the Alternext Paris Market.

    Antevenio

    Quisma

    Quisma Performance Marketing Agency Logo

    Quisma

    Munich, Germany 51+

    Our Score

    4.1  

    AGENCY SNAPSHOT

    Founded: 2001

    Location: Munich, Germany 

    Number of Employees: 51 – 200

    KEY SERVICES

    • Performance Marketing
    • Performance Display Marketing
    • Programmatic Advertising
    • Affiliate Marketing
    • SEO
    • Conversion Optimization
    • Social Media Marketing

    NOTEWORTHY CLIENTS

    • Adobe
    • Bank of Scotland
    • Expedia

    WHY CHOOSE THEM?

    Quisma is part of the world’s biggest advertising media company and specializes in performance marketing for the German and European market. 

    Quisma is a performance marketing agency that specializes in the German market. The agency is part of Group M: the world’s largest advertising media company. Quisma clients have the added advantage of being able to tap into the vast WPP network of agencies, platforms, and specialists.

    Quisma


    Performance Marketing Agencies in Russia

    ADLABS

    AdLabs Performance Marketing Agency Logo

    ADLABS

    Moscow, Russia 80

    Our Score

    4.3  

    AGENCY SNAPSHOT

    Founded: 2004

    Location: Moscow, Russia

    Number of Employees: 80

    KEY SERVICES

    • Contextual advertising
    • Targeted advertising
    • Display advertising
    • Mobile ads
    • Web analytics
    • SEO and content strategies
    • SMM
    • Email marketing
    • Creative strategies
    • Production

    NOTEWORTHY CLIENTS

    • KMP Group
    • MGTS
    • Quelle

    WHY CHOOSE THEM?

    ADLABS is a leading Russian performance marketing agency, with over a decade of experience. They also offer a proprietary campaign management platform to automate and deploy campaigns.  

    ADLABS Advertising Agency, a division of Add Labs, is one of the leading performance agencies in Russia, offering a wide range of internet marketing services for over 10 years. They are also well known for running their advertising campaigns through their very own automated advertising management systems.

    Ad Labs Performance Agency

    E-Promo

    E-Promo Performance Marketing Agency Logo

    E-Promo

    Moscow, Russia 12

    Our Score

    4.0  

    AGENCY SNAPSHOT

    Founded: 2008

    Location: Moscow, St Petersburg, Nizhny Novgorod and Ekaterinburg, Russia 

    Number of Employees: 12

    KEY SERVICES

    • Display advertising and programmatic purchases
    • Targeted social media ads
    • Video and mobile ads
    • Re-targeting
    • SEO

    NOTEWORTHY CLIENTS

    • Genser
    • Groupon
    • Home Credit Bank
    • Spar
    • Virgin Connect

    WHY CHOOSE THEM?

    E-Promo is a popular Russian marketing agency. They specialize in a wide range of marketing and advertising services, including performance marketing.  

    E-Promo is a very popular performance marketing agency in Russia, well-equipped to develop and customize a sound mix of advertising channels and tools for a wide range of companies. They also perform marketing work as a subcontractor for other marketing agencies, such as iProspect.

    E Promo Performance Agency

    Performance Marketing Agencies in Australia

    Metrixa

    Metrixa Performance Marketing Agency Logo

    Metrixa

    Melbourne, Australia 51+

    Our Score

    4.6  

    AGENCY SNAPSHOT

    Founded: 2010

    Location: HQ in Melbourne, Australia and offices in Hanoi, Vietnam

    Number of Employees: 51 -200

    KEY SERVICES

    • Performance Marketing
    • Digital Marketing Automation
    • Ecommerce Automation
    • Social Media Advertising

    NOTEWORTHY CLIENTS

    • Australia Post
    • Campbell & Partners
    • ROKT

    WHY CHOOSE THEM?

    Metrixa is a dedicated performance marketing agency that emphasizes analytics and running data-driven campaigns that are designed to produce growth.

    Metrixa is a data-driven marketing agency with a goal to drive efficiency and streamline digital marketing operations for its clients. The agency specializes in the Asia Pacific market, with offices in both Australia and Singapore.

    Bonus: Metrixa offers a free Adwords Audit!

    Metrixa

    Contevo

    Contevo Performance Marketing Agency Logo

    Contevo

    Melbourne, Australia 11+

    Our Score

    4.5  

    AGENCY SNAPSHOT

    Founded: 2005

    Location: Melbourne, Australia

    Number of Employees: 11 – 50

    KEY SERVICES

    • SEO
    • PPC
    • Content Marketing
    • Social Media Marketing
    • Ecommerce Marketing
    • Data & Analytics

    NOTEWORTHY CLIENTS

    • Disney
    • Groupon
    • Swarovski

    WHY CHOOSE THEM?

    Contevo is a full-service digital marketing agency with a special focus on performance marketing. They’re one of the most well-established agencies in Australia and have worked with high-profile, international clients. 

    Contevo is a conversion-focused digital marketing agency and one of the most experienced in Australia. The agency offers a full-service suite of services from SEO and PPC to social media and eCommerce.

    Contevo

    Performance Marketing Agencies in South Africa

    Algorithm

    Algorithm Performance Marketing Agency Logo

    Algorithm

    Johannesburg, South Africa 5+

    Our Score

    4.9  

    AGENCY SNAPSHOT

    Founded: 2016

    Location: Johannesburg, South Africa

    Number of Employees: 5 – 10

    KEY SERVICES

    • SEO
    • SEM
    • Data & Insights
    • Paid Media
    • Consulting

    NOTEWORTHY CLIENTS

    • None listed

    WHY CHOOSE THEM?

    Algorithm is a leading performance and digital marketing agency in South Africa. They’re highly specialized and use data-driven insights to execute successful campaigns for clients of all sizes from anywhere in the world.  

    Algorithm is a leading performance marketing and data specialist agency along with its sister agency Quant. The agency specializes in SEO, SEM and Conversion Rate Optimization. Their approach is to “be brilliant at a few things rather than average at them all.”

    Algorithm

    Rogerwilco

    Rogerwilco Performance Marketing Agency Logo

    Rogerwilco

    Cape Town, South Africa 11+

    Our Score

    4.7  

    AGENCY SNAPSHOT

    Founded: 2008

    Location: Cape Town, South Africa

    Number of Employees: 11 – 50

    KEY SERVICES

    • Marketing Strategy
    • Performance Marketing
    • User Experience
    • Web Development
    • Content Creation

    NOTEWORTHY CLIENTS

    • eBay
    • Hisense
    • MSF
    • World Economic Forum

    WHY CHOOSE THEM?

    Rogerwilco is an award-winning digital marketing agency with a special focus on performance marketing. As a full-service agency, they have the expertise to run performance marketing campaigns that are well integrated into an overall marketing strategy. 

    Rogerwilco is an established full-service digital marketing agency that holds over 30 awards for performance marketing. They are “led by strategy, fueled by creativity and driven by results”. For clients looking for a technical advantage, the agency is a listed partner with Google, Drupal, and IBM, which speaks to their core web development offering.

    Performance-Marketing-Companies - Rogerwilco

    Digital Optimization

    Performance Marketing Agency Logo

    Digital Optimization

    Stellenbosch, South Africa 11+

    Our Score

    4.8  

    AGENCY SNAPSHOT

    Founded: 2015

    Location: Stellenbosch, South Africa

    Number of Employees: 11 – 50

    KEY SERVICES

    • Digital Media Strategy
    • Media Planning & Buying
    • Social Media Advertising
    • Content Marketing
    • SEO
    • Web Design & Development

    NOTEWORTHY CLIENTS

    • Danone
    • Heineken
    • SONY

    WHY CHOOSE THEM?

    Digital Optimization is a leading performance marketing agency in South Africa. They place a special emphasis on data, analytics and technology as tools to drive results for their clients.  

    Digital Optimization is an agency driven by technology and “obsessed with performance”. The agency is listed as premium partner of Google and Facebook and is a Facebook Ambassador Agency for South Africa.

    Performance Marketing Agencies: Digital Optimization

    How to Choose Your Performance Marketing Agency

    7 Things to Know About Performance Marketing - Outbrain
    7 Things to Know About Performance Marketing- Outbrain

    When assessing potential performance marketing agencies for your business, one might get a bit dazzled by their client portfolios, awards, or beautiful websites. However, it is important to take the following criteria into consideration when appointing your new agency, and don’t forget to ask those tough questions.

    Service and Support

    1. Multi-channel offerings: does the agency offer media opportunities across a variety of channels and platforms? Or will you be stuck with a one-trick pony?
    2. Strategy and experience: do they offer solid strategic advice as part of their core service, or do they simply activate what your in-house marketing team briefs them on?
    3. Core team: is the core team made up of ipeertopeermarketing.co/digital-marketing-expertsndividuals with enough expertise and seniority to lead your account, and will you have access to their senior leadership?
    4. Support team: is the agency support team (client service, account managers, project managers) big enough to give you high quality, hands-on support?
    5. Staff turnover: it is important to discuss staff turnover in both core and support teams; you don’t want to be changing strategists and account managers every few months.

    Track record

    1. Compatibility: have they worked with a company like yours before? It’s important to discuss this with your potential agency to find out if they understand your industry well enough.
    2. Client testimonials: ask for latest client testimonials. It would help to request references or testimonials from clients in a similar industry to yours.
    3. Results-based case studies: request case studies that show real ROI – don’t be afraid to ask for the numbers!

    Added Value

    1. Certifications and Accreditation: in some cases, experience matters more than certifications. However, having Google, Facebook, and other partner certifications might unlock other premium platform opportunities
    2. Other digital services: does the agency have other departments that you could tap into such as graphic design, web development, video production?
    3. A great network: is the agency connected to other media partners and networks that could be beneficial to you?

    Remember, it all depends on what your business needs are. Whether it’s straight up SEO or part of large integrated campaign that requires content and design, there’s an agency for you on this list.

    Finding the Best Performance Agency for Your Unique Needs

    Choosing the best agency comes down to finding the agency that is the best fit for what YOU need. Define what your needs are and determine exactly what you’re looking for and find the agency best suited to those needs. Sometimes the best fit will be an unexpected choice, so knowing exactly what you need is vital.

    Branding Agency VS Performance Agency

    A branding agency and a performance agency may appear similar, but they are in fact, very different. A branding agency solely concentrates on developing the identity of an organization or business through a range of marketing services.

    These include creating a unique identity and logo, conducting market research and customer surveys to understand the target market, and then segmenting and profiling the target market. A performance agency rather focuses on helping a brand reach a broader audience.

    These audiences are reached through a wide range of marketing channels (as listed above). Other services include search engine advertising, copywriting, conversion rate optimization, paid social media ads, and landing page creation, amongst many more.

    Digital Agency VS Performance Agency

    Digital agencies and performance agencies differ largely in the variety of marketing services they offer, while they also have a level of overlap.

    Performance agencies specialize in optimizing a brand’s reach through all the marketing channels listed above and focus primarily on marketing performance.

    They achieve this by adhering to each company’s unique set of KPIs. Performance agencies often have a very wide marketing reach.

    On the other hand, digital agencies tend to offer a much broader range of marketing services that focus on growing and optimizing a company’s digital assets, such as its website, online stores, audio-visual media, logos, etc.

    A digital agency can also be seen as a full-service agency, in which case they might offer performance marketing and branding services as an additional service.

    These services would also include using performance marketing channels, such as search engine marketing, native advertising and affiliate marketing.

    Frequently Asked Questions

    How much do companies spend on digital marketing?

    Companies typically budget for 5 - 15% of their total revenue towards marketing. This will usually be lower for companies with a higher cost of certain goods, such as construction or manufacturing companies. While service related companies, such as technology or SaaS companies, will typically budget more toward marketing. Companies spend approximately 50% or more of this marketing budget on digital marketing.

    How to choose a performance marketing agency?

    Find the performance marketing agency that suits your company and marketing goals, by looking at the following key criteria:
    1. Service & Support
    a. Does the agency offer multi-channel support and services?
    b. Is there a wealth of strategy & experience available to you?
    c. Core team- is there enough experience in the core team and do you have access to senior staff?
    d. Support team- who does it consist of to provide you with the high quality work you need?
    e. What is staff turnover like and will this impact your work?
    2. Track Record: look at-
    a. Compatibility
    b. Client testimonials
    c. Results-based case studies
    3. Added Value: evaluate their-
    a. Certifications & accreditation
    b. Other digital services
    c. Other network or media partnerships that could benefit you.

    What is performance marketing?

    Performance Marketing is a method of interactive advertising which is only paid out on a completed action, based on the “performance” of the agency. The action required is based on a sale (Cost Per Sale) or on a lead (Cost Per Lead), including Cost Per Download. Affiliate Marketing is a subset of Performance Marketing which is based on a cost-per-sale, where the revenue is shared and the affiliate receives a portion of the sale of the product.

    References

    What is Performance Marketing?: https://www.upgrow.io/blog/what-is-a-performance-marketing-agency

    Best SEO Digital Marketing Agencies: https://www.ventureharbour.com/best-seo-digital-marketing-agencies/

    What You Should Know About Performance Marketing: https://thepma.org/our-work/the-performance-marketing-industry/

    Top 10 Performance Marketing Agencies: https://www.outbrain.com/blog/top-10-performance-marketing-agencies/