Let’s be honest—no one’s ever said lead generation is easy! In fact, 65% of businesses say generating quality leads is their biggest marketing hurdle. Yet despite the challenges, it remains essential to B2B success.  That’s where lead generation software comes in! Companies using automation see up to 80% more leads and a 77% increase in…

When you think of demand generation, it may seem synonymous with lead generation but there are certain differences between the two. Think of the former as the step before entering the lead generating mode. So, what works for generating demands? To answer this, we’ll break down some of the key strategies involved in getting people…

Done right, affiliate marketing is one of the most impactful, cost-effective and scalable strategies to grow your business.  To run a successful affiliate program, you need the right tools to track referrals, manage commissions, and support your affiliates so that you can get the most from your investment and grow your program. That’s where affiliate…

Keep seeing the same 3 digital marketing experts in your LinkedIn feed? Or is your digital marketing strategy starting to look a little templated these days? Digital Marketers are some of the most versatile and creative professionals around, and they operate in such a broad, ever-changing landscape. We’ve curated a list of global experts and…

Retail marketing is a tricky business. That is why, for this guide, we consulted the retail marketing experts at Acceleration Partners, an award-winning, global partner marketing agency with extensive experience in retail, to give you a deeper understanding of what a great retail marketing strategy involves, and the best tactics for retail marketing success in 2024…

As influencer marketing grows, more businesses decide to create their first campaigns. According to Business Insider, in 2025, the influencer marketing industry is expected to become a $15 billion industry. With that in mind, there is an opportunity for brands to launch a sponsored collaboration with an influencer. This will increase your brand awareness, visibility,…

Loyalty Marketing has been a part of marketing strategies for years. Recently, it has started to emerge as a new wave of marketers turn their focus towards retention and loyalty. But, customer acquisition is everything, right? Nowadays, marketers are still investing the majority of their time and budget in the big question: “How do I gain…

The statistics are clear and e-commerce email marketing is still one of the most effective channels for online stores. Whether you’re a small online retailer or a major e-commerce brand, email marketing can help you boost conversions, increase engagement, and build loyalty. So, how can you get the most from your email marketing to grow…

Measuring digital marketing kpi campaigns is critical for success. However, some marketers forget or neglect to do so. That’s like shooting the dark. They’re performing campaigns without knowing what’s working and what isn’t. On the flip side, that’s what Key Performance Indicators (KPIs_ are for. Key performance metrics are the numbers that matter to your…

Partnership marketing is a broad term for several collaborative marketing techniques, including affiliate marketing, influencer marketing, loyalty marketing, cross-promotion, joint product developments, and more! All these techniques are incredibly effective if you have the right partners, and choose the right type of partnership marketing, for your objectives. But which partnership marketing strategy is the right…

Years ago, product designers realized that throwing in new designs without consulting with the manufacturing team is a total waste of time.  Recently, sales and marketing functions have also realized that it isn’t enough to coexist. A better way is to work together and generate greater value for the organization. In fact, 67% of marketers…

User-generated content (UGC) consists of anything created by your customers (or followers). Common examples include reviews, testimonials, competition entries, social comments, and blog posts across social media platforms such as Instagram, Facebook, YouTube, X (twitter), LinkedIn, Tiktok, Pinterest and Google Reviews. Consider that your brand marketing is fundamentally biased and might make exaggerated claims. UGC,…

Imagine running an influencer marketing campaign with a celebrity on Instagram. The content gets thousands of views and likes. Everything seems to be on the right track. But there’s a problem. You’re not selling anything.  “What’s going on?” The most common reason is you’re running an influencer campaign with the wrong influencer! It probably started…

Defining your target customers is an essential first step for any business or marketing strategy! Creating customer personas gives you detailed and insightful prototypes of the ideal customers on which to focus your efforts.    Persona creation is a complex process that requires both art and science. You need extensive data analytics to get valuable insights…

Which Magento email marketing platforms should you be using? If you’re still scratching your head and feeling a little lost in the mix, you’re not alone. We know there are many email marketing apps available, and many of them offer quite similar features. So, how do you find the one that’s right for your online…

For businesses eager to dive into the huge yet still expanding e-commerce market, you can manage your marketing efforts in-house or hire a specialized marketing firm.  The latter allows you to tap into a pool of experts who have kept tabs on the latest marketing trends, whether in online content, search engine optimization, social media…

You have happy customers. And you’re constantly busy thinking about what to do to grow your business further and how to reduce the cost of acquiring a new customer (CAC). You have heard about Referral Marketing and its potential, and are now looking for the right software solution for your business. But finding the right solution…

Affiliate marketing has become one of the most powerful growth tools for brands, online and offline.  Affiliate marketing turns loyal customers, fans, influencers, and content creators into an on-demand sales force, driving revenue through authentic recommendations, without the upfront costs of traditional advertising.  Whether you’re launching a new product or growing your existing business, the…

According to statistics, 81% of brands use affiliate marketing, and its popularity is due to its effectiveness and the opportunity to evaluate the campaign’s success and to pay for actual results.  However, calculating the average affiliate commission rate can be challenging if you are considering starting an affiliate program.  If the affiliate commission rate is…

Is your Facebook campaign working? Are you wondering how many people have seen it or which demographic is clicking your ads the most? There are over dozens of questions that marketers face when trying to determine the effectiveness of their campaign. When you are running promotions across multiple channels, it is crucial to find out…

Influencer marketing has become one of the most powerful ways for brands to connect with highly engaged audiences – but managing campaigns can be complex and time-consuming without the right tools. That’s where influencer management platforms come in! These platforms help brands and agencies streamline everything from creator discovery and outreach to content approval, payments,…

Regardless of the type of business, referral programs help you acquire more customers and many other benefits. In my years as a business owner, I have seen that referrals help you close a deal faster, build trust, and rapidly increase your conversions. These are the 13 of the best referral program ideas that you can…

Customer loyalty programs are a vital part of retail marketing strategies. Are you hunting for some inspiration for yours? With all the focus on complex gamification and personalization, simple and successful loyalty program ideas might be hard to come by. An easy way to find inspiration is from the “best in show” – those big retail…

You might already know the concept of what is phygital marketing and how does it work from its previous iteration, Immersion Marketing. The new catch-phrase name conveys this marketing strategy’s meaning more clearly, though: Phygital = Physical + Digital.  With 2025 finally here, there is a sense that the future has actually arrived. We have…

Ever had difficulty retaining your current clients? Imagine this: you have the best product, the most advanced marketing tool, you’re actively engaging in social media, and you have pretty much established your brand in the industry. But there seems to be something lacking. Somehow, you notice that you do not have recurring customers. Your customers…

Successful affiliate marketing is a terrific and versatile tactic for modern sellers. You don’t need to reach all the way to your prospective customers. Using proxies, you can pass the buck to some extent. First, find people in good positions to reach your target audience. Second, give them chances to profit from passing on your…

Customer loyalty is an important part of a business’ success and turns one-time buyers into returning customers. You can implement strategies to acquire the customer, but it’s your job to enhance their customer experience and keep them coming back. In order to maintain customer loyalty, you need to actively invest in your customers and maintain your…

When it comes to influencer marketing, one of the first—and most important—decisions you’ll face is whether to work with macro or micro influencers. Each offers unique advantages, and the right choice depends on your goals, budget, and target audience. In this guide, we break down the key differences between macro and micro influencers, explore the…

As one of the most rapidly growing industries in the world, staying ahead of e-commerce trends is key to maintaining an edge over your competitors. This is why e-commerce and retail conferences are something that you cannot miss out on! Retail conferences allow you to hear motivational speeches or improve your skills and can also be…

Are you looking for the right agency to manage your affiliate program? We know it can be quite a daunting experience, but don’t worry; we’ve done the heavy lifting for you! In this article, we’ll introduce you to some of the best and give you guidelines on picking the right marketing experts for your program!…