Are you wondering how to find affiliates for your product?
Well, we have exactly what you are looking for.
Let’s start with a little background info first.
The eCommerce industry already recognizes that affiliate marketing is one of the most efficient ways to increase your sales as it is turning into one of the most trusted online marketing methods.
The chance to put your product or service in front of people that are highly interested, yet hard to reach in normal circumstances, is pretty great and can help you increase your business profitability within a short period.
Due to small investment and the performance-based model of marketing, affiliate marketing is expected to take over email marketing by 2022. Currently, it’s almost on the same level as email marketing when it comes to the best online marketing method to generate revenues.
Affiliate programs can be a good way for marketing specialists and retailers of any size to reach a wider audience while earning new customers and increasing revenue. However, it can be difficult for new businesses to decide where to start.
But before we get into that, let’s explore a bit more about the Affiliate Model of marketing.
In essence, affiliate marketing lets a person promote your product or service and earn commission on every sales or conversion.
A business can either build their affiliate system or join an established affiliate program that acts as a marketplace for affiliates and businesses.
Affiliate programs give you access to a network of partners who promote your products among their audiences through a trackable link that lets the consumers shop directly at your online store.
In return, these members get a fixed commission for each sale or flexible commission based on the number or amount of sales from you.
Affiliates can promote that trackable link on their website or blog, their social network profiles or even emails. When customers click on that link and finally make a purchase in your store, you pay the commission based on the total amount of that order.
Most affiliate programs’ commission structure for affiliates is based on each order that comes from their unique affiliate link and is known as affiliate commission.
However, some affiliate programs also choose to pay commission based on an action like email collection or by clicks or by a combination of the three. Usually, affiliate programs offer multiple ways for businesses to set the affiliate’s commission structure, which is pretty customizable.
Deciding which commission structure is the best option for your business depends on the main objective of your affiliate marketing.
If you are looking to increase brand awareness and recognition, the best option could be pay per action where action can be email collection or a phone number, etc. If you are looking to increase revenues, the better option would be the typical pay per sale.
The two main ways in which retailers implement an affiliate marketing program are: Build your own program and go directly to affiliates, or join an external affiliate network to access those affiliates and let them decide about your offer.
Both options have their pros and cons but for a small or medium-sized business, it’s always a good idea to join an already established affiliate network.
So now I believe that you have a basic idea of affiliate marketing, how it works and how it can help your online business.
Assuming you have either joined an affiliate network or have your own affiliate setup in place, let’s see how you can find and get affiliates to start working for you.
One good option for finding affiliates would be working with an Affiliate Recruitment Agency. These agencies differ from typical Affiliate Management Agencies in that they focus entirely on finding and recruiting affiliates for brands.
Working with an Affiliate Recruitment Agency is best suited for brands that need to expand their bandwidth for ongoing discovery and outreach of partners. Instead of outsourcing your entire affiliate program, these agencies allow brands to simply outsource the heavy-lifting of affiliate recruitment.
While the onus is on you to manage the strategic aspects of your channel, recruitment agencies will still offer guidance on making your offer and commission structure attractive to prospective partners. They will typically also help negotiate better deals with affiliates through existing relationships they’ve established.
A new affiliate recruitment startup called Grovia specializes in helping brands automate their affiliate recruitment. They recently co-authored the Ultimate Guide to Recruiting Affiliates ebook with Refersion. The ebook explains how to find, recruit, and onboard affiliates in an automated fashion.
Fiverr Marketplace has its pros and cons however, you can find great gigs if you look hard enough.
One of the best and easiest ways to find an affiliate to promote your product is by choosing 10 sellers on Fiverr that offer a gig to promote your product and test them all with unique affiliate links to be able to track their performance.
Out of 10, you should find at least 1 or 2 that are performing well and are profitable. Then reach out to them and start to develop a long term partnership with them.
Rinse and repeat.
This is the pretty obvious one so putting it in at the end. You can simply join popular and reputable affiliate networks like ClickBank, ShareASale or CommissionJunction. Some of them charge you to list your product whereas others simply take a commission on each sale.
If you are a retailer, you can use Refersion, a free marketplace, to publish and promote your affiliate program. Their marketplace attracts many great affiliates that are looking for new products to promote.
Marketers often use these networks to find products or services to promote. Also when you join a network, there is a good chance that affiliates come to you automatically instead of you reaching out to them.
The critical thing on these networks is to make sure that you offer a competitive commission structure and lucrative incentives.
Also, you might need to provide marketing material such as banner or graphics for your affiliates.
The biggest benefit of joining these networks is they can help you steer your affiliate marketing in the right direction due to their years of experience and expertise. You can directly talk to their support representative or go to their knowledge hub.
These networks offer pretty comprehensive guides for new businesses on how to use and exploit the full potential of affiliate marketing for their brand.
Aside from these networks, you can also find affiliate programs directories to promote your program (many of these are free, such as this one).
Influencers are the talk of the town lately and it continues to echo in every marketing conference or blog. They are people with strong followership based on their expertise or popularity in a specific niche. They can be actors, artists or even a stay at home dad.
By using the influencer reach, selecting a suitable product based on the platform and, offering high-quality marketing material, you can increase your sales significantly.
There are several platforms where you can find influencers who can help you get good results for your business.
Platforms such as Twitter, Instagram, Facebook, YouTube, Snapchat, etc. are becoming a habit for millions of people who use them daily for hours. Influencers mold these people’s opinion about a product or service by either recommending or rejecting it.
Say you are a gaming company, and you would like to find influencers to promote your gaming accessory or your game, the best option would be YouTube.
There are some pretty famous influencers like PewDiePie who would charge you pretty high for recommending your product but if you are just starting then there are several other influencers who are ready to work with you in your budget.
A simple search on YouTube will bring you several gaming channels.
As you can see there are the ones with millions of subscribers and then there are some with 200k subscribers as well.
You can even go for channels with 50K subscribers. You can go to their “About Page” and see their contact info or message them directly as well.
They are more than ready to work as an affiliate. They’ll even guide you on the best way to promote your product.
People often start a blog if they are passionate about something. For instance, if a person’s hobby is woodworking, a blog is a nice idea to keep yourself motivated as well as find like-minded people who are searching for anything related to woodworking on the internet.
Most often, if a person is good at something and provides helpful content on his/her blog to help other people with the same interest, the blog eventually becomes quite popular among those like-minded people. Using these already established blogs is a good way to start your affiliate marketing.
There are paid products that can help you connect with potential affiliates whose blog or site matches your needs (like this one) or you can do it yourself.
You can also find niche blogs in your target market and directly offer them your affiliate program. For instance, if you are selling “pet toys” then a simple search of “dog care guide blog” in Google will bring you lots of results.
These are pet-focused blogs and people reading them are potential buyers of pet products.
You can contact these blogs or websites by going to their About Us or Contact page and send them an email. But make sure to offer something worthy enough to catch their attention.
They probably get these types of emails every day and even working with some affiliates already. So you need to be a little bit creative in your approach when asking them to join you as an affiliate.
Coupon sites are still unbelievably popular among customers. You can find several coupon sites, such as RetailMeNot, and contact them directly to discuss how to put your brand on their website.
With coupon sites, the reach of your brand grows dramatically, as it has the power to reach online shoppers that you would never do otherwise. Plus their visitors are customers so the conversion ratio is pretty high.
Keep in mind that these affiliates are coupon sites, so you must offer a discount for customers as well.
You would be surprised to know how many people still use forums and groups. There are still Facebook groups with thousands of active members.
Say you are promoting a restaurant, then a restaurant or eating out related group or page on Facebook is your perfect chance to promote your product. You can contact the page or group owner and offer them your affiliate program.
Similarly, there are very active niche forums that attract both buyers and sellers. For instance, in the wellness and medical spheres, TalkHealthPartnership is the UK’s leading health-related community.
You can contact them and offer them your affiliate network. There is a sub-forum with the name “Online Clinics” where doctors participate and answer questions online.
You can reach out to these doctors by using the private messaging feature of forums and work out some sort of deal.
You can also reach out to the most active members of the forum and offer them your affiliate program so they can earn while helping people at the same time.
You might have heard that your customers are your best salespeople. As true as this statement is, this is the most underrated method of getting affiliates for your product or service.
A happy customer is more inclined to suggest your product to family or friends and what’s better than earning while doing this?
Now there is a pretty high chance that your customer is using Facebook and as per research, an average Facebook user has 155 friends.
This means your customer can put your product in front of 155 people who trust him/her.
With every order confirmation or delivery email you sent to your customer, you can tell them about your affiliate network. There is a pretty good chance that if your customer is happy with your product or service, he is more than willing to promote your product.
But before asking your customers to recommend your product to their friends or family, make sure that he/she is satisfied with the product or service. Make sure that you have an awesome & active customer service to sort out any customer issue.
So here you have some easy ways to find affiliates for your product. But remember that this is just the first part.
Making your offer appealing, offering high incentives and rewarding your affiliates based on their sales is the key to a successful affiliate marketing plan.
If carried out properly, affiliate programs can become a great advantage for your business. They can get you higher sales, increase your brand recognition and even strengthen existing customer’s confidence in your business. Therefore many businesses now rely on affiliate marketing in one way or another.
Always remember that when an affiliate chooses to work with you, they are acting as your brand ambassadors. And like any other business, you need to make sure that your brand integrity remains the same.
You need to be careful about what affiliate network to join as well as what material they use to represent your brand. If done correctly, affiliate marketing can greatly improve your eCommerce business and help you in generating more sales.
Author Bio: Haseeb Najam is working in the search marketing field since 2006. His expertise includes SEO, SEM, Link Building, Product Development and critiquing local food.