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10 Best Food Marketing Agencies to Spice Things Up [2024 Guide ]

By Adrienne Bosch Last updated: 17 minute read By Industry or SectorMarketing Agencies

PointIn today’s rapidly expanding food and beverage landscape, standing out from the crowd has become more challenging than ever, especially as the projected growth rate of the food and beverage market volume will increase by 12.06% per year from 2022 to 2027.

With such a booming backdrop, food and beverage brands are under pressure to master the art of marketing. A specialized marketing agency can be a game-changer in this regard.

In this article, we’ll dive deep into what makes food advertising unique and review the top food list of marketing agencies specializing in food and beverages that have proven their mettle in culinary marketing.

Each agency brings its own flavor and expertise to the table, catering to the ever-evolving needs of food brands in this digital age.

10 Best Food Marketing Agencies

1. The Food Group

The Food Group Food maraketing agency Logo

The Food Group

New York, New York, USA

Our Score

4.7

 

AGENCY SNAPSHOT

Founded: 1968

Locations: New York, USA

Number of employees: 51-200

KEY SERVICES

  • Media Services
  • Advertising
  • Public Relations
  • Strategic Planning
  • Branding
  • Interactive/Web
  • Events
  • Culinary
  • Creative

NOTEWORTHY CLIENTS

  • SaltWorks
  • Mondelēz
  • TABASCO
  • arm Promise
  • Plugrá

WHY CHOOSE THEM?

The Food Group boasts a legacy of working with some of the world’s most iconic food brands and beverage clients.

Established in 1968, The Food Group is a premier full-service marketing agency that uniquely marries food, culture, and marketing expertise.

Their passion is unmistakably driven by food, and this enthusiasm translates into powerful integrated strategies that have nurtured some of the world’s most iconic food and beverage brands.

Offering a comprehensive suite of services, from advertising to branding and strategic planning to public relations, they pride themselves on being more than just an agency; they’re partners in their clients’ success.

The Food Group Food maraketing agency Homepage
Source: The Food Group

2. Flightpath

Flightpath Logo

Flightpath

New York, New York, USA

Our Score

4.6

 

AGENCY SNAPSHOT

Founded: 1994

Locations: New York, New York, USA

Number of employees: 11-50

KEY SERVICES

  • Digital Strategy
  • Digital Marketing
  • Social Media & Content Marketing
  • Paid Social Campaigns
  • Targeted Email Campaigns
  • Website & UX Design

NOTEWORTHY CLIENTS

  • Goya Foods
  • Nabisco
  • Organic Girl

WHY CHOOSE THEM?

The New York digital marketing agency Flightpath harnesses the power of digital inventiveness to deliver tangible business value, especially for notable food brands. Their expertise in blending emotional understanding with digital strategy ensures that brands achieve significant online traction, leading to awareness, lead generation, and consistent customer acquisition.

Catering to both B2C and B2B audiences, they seamlessly navigate the intricacies of the digital realm, positioning food brands for amplified awareness and sustainable growth.

Their approach combines strategic planning, empathetic design, and astute analysis to ensure that each brand’s digital journey resonates with its audience.

Moreover, their extensive work with prominent food brands, such as Goya Foods and Nabisco, underlines their food and drink marketing prowess, making them an ideal choice for brands eager to savor digital success.

Flightpath Homepage
Source: Flightpath

3. Amra & Elma

Amra & Elma Logo

Amra & Elma

New York, New York, USA

Our Score

4.6

 

AGENCY SNAPSHOT

Founded: 2012

Locations: New York, New York, USA

Number of employees: 11-50

KEY SERVICES

  • Media Buying
  • Influencer Marketing Campaigns
  • Public Relations & Crisis Management
  • Brand Building
  • Search Engine Optimization

NOTEWORTHY CLIENTS

  • Nestle
  • Acqua Panna
  • Emmy’s Organics
  • Power Up Snacks
  • Uber Eats

WHY CHOOSE THEM?

Amra & Elma, helmed by celebrity influencers, is a full-service digital marketing agency renowned for its expertise in food branding. Leveraging their vast social media presence and insight, they excel in creating strategies that resonate with target audiences, helping food brands maximize their ROI and deepen customer trust.

Established by celebrity influencers Amra and Elma Beganovich, the agency uniquely combines their over 2 million followers’ influence with results-driven approaches.

Their strategic insights and tailored solutions have attracted industry giants, from Nestle to Uber Eats.

With a proven track record, a vast array of services, and recognition from top-tier publications like Forbes, Bloomberg, and Business Insider, Amra & Elma continue to shape the digital landscape of food marketing, ensuring their clients are always ahead in a competitive market.

Amra & Elma Homepage
Source: Amra & Elma

4. New Point Marketing

New Point Marketing Logo

New Point Marketing

Lafayette, Indiana, USA

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 2016

Locations: Lafayette, Indiana, USA

Number of employees: 11-50

KEY SERVICES

  • Brand Positioning
  • Digital Marketing
  • SEM (Search Engine Marketing)
  • Branded Packaging
  • Design Development

NOTEWORTHY CLIENTS

  • Walmart
  • Kroger
  • Coupons.com
  • Wick’s
  • Kentucky Legend

WHY CHOOSE THEM?

Situated in Lafayette, Indiana, New Point Marketing has rapidly established itself as a beacon for growth-driven CPG food and beverage brands since its inception in 2016.

New Point Marketing offers a holistic approach for CPG food and beverage brands, emphasizing top-notch marketing strategies and establishing powerful connections with prominent retailers. Their expertise ensures that brands stand out and achieve substantial growth and impactful market presence.

Their distinct approach blends traditional marketing techniques with strategic retailer connections, ensuring that brands resonate with their target audience and achieve a broad market reach.

New Point Marketing’s partnerships with retail giants like Walmart and Kroger speak volumes about their capability to execute high-impact strategies.

New Point Marketing homepage
Source: New Point Marketing

5. KlientBoost

KlientBoost Lgo

KlientBoost

Costa Mesa, California, USA

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 2015

Locations: Costa Mesa, California, USA

Number of employees: 51-200

KEY SERVICES

  • Google AdWords
  • PPC Marketing
  • Email Marketing
  • SEO
  • CRO (Conversion Rate Optimization)

NOTEWORTHY CLIENTS

  • Mikkeller
  • Mountain Wild
  • 2ndKitchen

WHY CHOOSE THEM?

KlientBoost, headquartered in the vibrant city of Costa Mesa, California, has rapidly emerged as a leading digital performance marketing agency since its foundation in 2015.

KlientBoost stands out with its unparalleled commitment to generating more ROI. With an impressive average of a 63% ROI increase for clients within their first three months, KlientBoost has a robust portfolio of wins across numerous industries, including the food and beverages sector.

With a mantra of always experimenting to enhance results, they employ a unique blend of strategies across Google AdWords, PPC, and SEO, to name a few.

KlientBoost’s prowess is evident from the myriad case studies, testimonials, and positive reviews it has garnered over the years.

Their dedication to achieving superior ROI is particularly evident in their collaborations within the food and beverage industry, partnering with brands like Mikkeller and 2ndKitchen.

KlientBoost Homepage
Source: KlientBoost

6. SPRIM FOOD

SPRIM Logo

SPRIM FOOD

Madrid, Spain

Our Score

4.4

 

AGENCY SNAPSHOT

Founded: 2001

Locations: Madrid, Spain, with global offices in London, New York, Milan, and more.

Number of employees: 51-200

KEY SERVICES

  • Strategy & Innovation
  • Food Science Services
  • Communication Campaigns for Food Brands
  • Food Content & Copywriting
  • Design & Digital Studio Solutions
  • Influencer Marketing & Opinion Leaders Management
  • Digital Marketing

NOTEWORTHY CLIENTS

  • Not Listed

WHY CHOOSE THEM?

With its roots in Madrid and extending its reach to global metropolises like London, New York, and Milan, SPRIM FOOD has been the driving force behind countless successful campaigns, particularly for the food and retail sectors.

SPRIM FOOD stands out as a leading marketing firm with a foundation built on integrating food science and marketing. Their comprehensive approach, from strategy formulation to digital marketing and crisis management, ensures that food brands achieve unparalleled visibility, interaction, and trust with their stakeholders.

SPRIM FOOD’s holistic approach ranges from impactful communication campaigns to scientific content creation, design solutions, and extensive digital marketing strategies, ensuring that brands resonate with their target audience and achieve a lasting imprint in the ever-competitive market.

With an array of esteemed clients and a vast network of influencers and experts, SPRIM FOOD’s reputation as a leading agency remains unchallenged.

 

SPRIM FOOD Homepage
Source: SPRIM FOOD

7. Elevation Marketing

Elevation Marketing logo

Elevation Marketing

Gilbert, Arizona, USA

Our Score

4.4

 

AGENCY SNAPSHOT

Founded: 1999

Locations: Gilbert, Arizona, USA

Number of employees: 11-50

KEY SERVICES

  • Public Relations
  • Branding
  • Inbound Marketing
  • Social Media Marketing

NOTEWORTHY CLIENTS

  • Coca-Cola
  • Kraft
  • Conagra Brands
  • Kerrygold

WHY CHOOSE THEM?

With its deep-rooted expertise in the B2B space, Elevation Marketing provides a strategic and integrated approach that bridges the gap between sales and marketing. With a legacy of working with industry leaders, especially in the food and beverage sector, Elevation Marketing emerges as a reliable partner for businesses aiming to achieve a substantial market impact.

Established in 1999 and headquartered in Gilbert, Arizona, Elevation Marketing is a leader in innovation in B2B marketing.

Elevation Marketing’s commitment to understanding the unique challenges of the B2B space, crafting compelling brand narratives, and executing strategies with precision has earned them partnerships with some of the industry’s biggest names, including giants in the food and beverage sector like Coca-Cola and Kraft.

 

Elevation Marketing Homepage
Source: Elevation Marketing

8. Meyrocks

Meyocks Logo

Meyrocks

West Des Moines, Iowa, USA

Our Score

4.3

 

AGENCY SNAPSHOT

Founded: 1984

Locations: West Des Moines, Iowa, USA

Number of employees: 51-200

KEY SERVICES

  • Public Relations
  • Direct Marketing
  • Web Development
  • Package Design
  • Food Marketing

NOTEWORTHY CLIENTS

  • Hy-Vee’s
  • Drago GT
  • GRINNELL
  • Farm Credit Services of America
  • Ag Direct

WHY CHOOSE THEM?

Established in 1984, Meyocks is a stalwart in the world of food branding and marketing based in West Des Moines, Iowa.

Meyocks is a food, agriculture, health, and mentor branding specialist. With a deep-rooted understanding of the broader implications of food, the agency leverages its expertise to help brands create a profound connection with their audience.

Delving deep into the essence of food and its broader societal implications, Meyocks transcends basic marketing strategies to resonate with audiences truly.

Their tailored approach caters not just to brands that produce but to those that nurture and enrich the global community.

Whether it’s through distinctive package design, innovative web development, or impactful public relations campaigns, Meyocks promises a brand presence that genuinely means more.

 

Meyocks Homepage
Source: Meyocks

9. Forge Digital Marketing

Forge Digital Marketing logo

Forge Digital Marketing

Naperville, Illinois, USA

Our Score

4.2

 

AGENCY SNAPSHOT

Founded: 2016

Locations: Naperville, Illinois, USA

Number of employees: 1-10

KEY SERVICES

  • Social Media Marketing
  • Website & Mobile Development
  • Content Marketing
  • Graphic Design
  • Digital Advertising

NOTEWORTHY CLIENTS

  • Fly Alliance
  • Botanical Remedies
  • Jake Paul
  • Club 13
  • OhSoTasty

WHY CHOOSE THEM?

Forge Digital Marketing stands apart with its distinctive blend of data-driven analytics and creative strategies, tailoring its services to meet unique business needs. Their approach identifies where a brand’s audience resides in the digital space and innovates to magnify the brand’s essence, ensuring a tangible impact in the food and beverage sector.

Established in 2016 in Naperville, Illinois, Forge Digital Marketing has become a recognized entity in the digital marketing sector.

Focusing on understanding and connecting with audiences, Forge has developed strategies that are particularly well-suited to the food and beverage industry.

The agency strengthens brand identities by combining data analysis, creativity, and current tactics.

Their services range from social media campaigns and content marketing to website development, all of which aim to convey a brand’s message effectively to its audience.

 

Forge Digital Marketing Homepage
Source: Forge Digital Marketing

10. Redonk Marketing

Redonk Marketing Food Marketing Agency Logo

Redonk Marketing

Plano, Texas, USA

Our Score

4.0 

 

AGENCY SNAPSHOT

Founded: 2002

Locations: Plano, Texas, USA

Number of employees: 11-50

KEY SERVICES

  • Branding
  • Motion Design
  • User Journey Mapping
  • Content Strategy
  • Brand Planning
  • Product UI Design

NOTEWORTHY CLIENTS

  • Pizza Hut
  • metroPCS
  • PURE STORAGE
  • NEC
  • VERITAS
  • Dell

WHY CHOOSE THEM?

Founded in 2002 and headquartered in Plano, Texas, they’ve consistently demonstrated their expertise in the food and tech sectors.

Redonk Marketing is a no-nonsense digital experience agency that adeptly navigates both the tech and food industries. With their comprehensive suite of services, they promise digital excellence and a profound understanding of customer journeys, ensuring deeper brand connections and business growth.

With a rich portfolio that boasts illustrious names such as MetroPCS, Hewlett-Packard, and Pizza Hut, Redonk emphasizes the importance of understanding the broader context of a customer’s journey.

By marrying this insight with their extensive services, from UX design to strategic planning, they craft brand experiences that resonate, foster loyalty, and catalyze business growth.

Food Marketing & Current Trends in the Food Industry

As the world’s culinary tastes evolve, so does the landscape of the food industry and its marketing tactics.

Societal changes, technological advancements, and the shifting preferences of consumers impact both spheres.

Here’s a more in-depth look at the trends shaping the food industry and the unique facets of food marketing:

Emerging Trends in the Food Industry

Sustainability and Issues Related to Food Waste.

Sustainability isn’t just a buzzword anymore, with 65% of all consumers choosing to buy sustainable food products. As awareness about the planet’s fragility grows, consumers make conscious choices.

They seek brands that prioritize eco-friendly sourcing, employ biodegradable or reusable packaging, and focus on reducing their carbon footprint.

Moreover, sustainable practices extend beyond production. They touch on waste management, energy consumption, and even employee welfare, ensuring a holistic approach to a better tomorrow.

A Move Toward More Health-Conscious Food Choices

Consumers are becoming more aware of the contents of the products they consume as information becomes more readily available, with half of all consumers focused on the health factors of the foods they purchase.

Organic farming, non-GMO products, and plant-based alternatives are no longer niche markets. They’re mainstream demands. From kale smoothies to cauliflower pizza bases, healthier options are taking center stage, balancing taste with nutrition.

Tech at the Table: Food and Technology

The marriage of technology and food is a match made in heaven. AI-driven apps can recommend personalized diets based on user preferences and health requirements. Drones deliver fresh produce to doorsteps, and augmented reality enhances dining experiences.

Furthermore, technology ensures transparency. Blockchain, for instance, allows a consumer to trace a product’s journey from farm to fork, ensuring authenticity and quality.

A Demand for Crystal Clear Transparency

Today’s consumer is informed, curious, and demanding. Brands can no longer hide behind vague labels.

They are expected to be open about everything, from sourcing practices to ingredient lists to environmental impact and social responsibility.

This demand for transparency has given rise to certifications, detailed labeling, and open-door (or open-kitchen) policies.

To look deeper at food industry trends, check out this video by SupHerb Farms.

Conclusion

The role of a proficient food advertising agency cannot be overstated. A good agency can navigate the intricate web of food trends, preferences, and societal shifts to craft messages that resonate and campaigns that captivate.

As brands grapple with evolving consumer demands and the constant need for innovation, partnering with a seasoned agency can make all the difference.

Such collaboration ensures that brands stay ahead of the curve but also assists them in forging genuine connections with their audience, turning casual customers into loyal brand advocates.

Frequently Asked Questions

How can beverage brands use social media for marketing?

Beverage brands can leverage social media platforms for marketing in several ways. They can create engaging content that showcases their products, such as behind-the-scenes videos, recipe ideas, and lifestyle imagery.

Social media also allows brands to interact directly with their audience, respond to feedback, and build a community around their brand. Brands can run social media contests and giveaways to increase engagement and reach new audiences.

Why is digital marketing for food products important?

Digital marketing is crucial for food products because consumers increasingly rely on online platforms to research, discover, and purchase food items. 

With the rise of e-commerce and food delivery services, having a strong digital presence allows food brands to reach a wider audience and tap into new market segments.

Digital marketing tactics like social media, influencer collaborations, targeted advertising, and content marketing enable food companies to build brand awareness, showcase their products' unique selling points, and foster customer loyalty.

Why is understanding current food trends vital for effective food advertising?

Current food trends provide insights into consumer preferences, behaviors, and values. By aligning marketing strategies with these trends, brands can ensure they meet customer demands, stay relevant, and foster genuine connections.

Whether it's the rise of plant-based diets, the focus on sustainability, or the emergence of global flavors, being in tune with trends allows for timely and resonant marketing campaigns. Read the full guide to find the best food agency for your needs.

References

Statista: Food & Drink – Worldwide | Statista Market Forecast

Quinoa Marketing: Beyond Meat: Analysis of a Successful Marketing Strategy — Quinoa Marketing

McKinsey & Company: Hungry and confused: The winding road to conscious eating | McKinsey

Forbs: Sustainable Food Trends Will Become Center Of The Plate With Modern Consumers (forbes.com)