8 Best E-Commerce Marketing Tools You Must Know About in 2021 and Beyond
E-commerce is more competitive than ever in 2021 and growing exponentially as a proportion of global sales.
With platforms like Shopify, Woocommerce, and even Magento, setting up an online store in this day and age is easier than ever.
However, with growth comes sophistication, and this has led to some brilliant software development that assists businesses in selling online.
In this article, we’ll analyze the best e-commerce marketing tools to help scale your business.
12 E-commerce Marketing Tips to Scale Your Business
Here are Our Favorite E-commerce Marketing Tools for 2021
Roughly 99% of visitors don’t buy the first time they visit your website. 95-97% won’t leave an email address either.
For some industries, the conversion rate is even lower than 3%.
OptinMonster provides an effective way to rescue abandoning visitors with powerful user-based pop-ups triggered by customer behavior.
Their signature exit-intent software, in particular, is an invaluable tool for e-commerce businesses. It is able to effectively track intent to leave your website and provide the prospect with a last-ditch offer to capture their data (usually email) so you can kickstart the remarketing process.
And, we know that statistically speaking, email remains one of the most effective methods of selling to customers online.
Price: The Basic plan starts at $12 per month when billed annually while the Pro plan, which offers the Exit-Intent Software, comes in at $39 per month when billed annually. Agencies looking to scale and white-label the software can get their hands on OptinMonster for as little as $59 per month when billed annually.
Best Used By: Any online business that needs to generate leads.
Main functionality: Lead generation.
Integrations: OptinMonster integrates with all the major email service providers and has custom plugins for content management systems such as WordPress.
USP: Its signature Exit-Intent software.
Marketers need to constantly split-test ideas across e-commerce stores in order to find effective solutions that resonate with their customers and drive sales.
Unfortunately, this is often an extremely time-consuming and exhausting task that requires a lot of resources.
By leveraging intuitive AI-based software and predictive algorithms, however, Dynamic Yields aims to provide a solution to this problem.
Dynamic Yields simplifies the need for experimentation by collecting data from customers, analyzing it and then using it to tailor their experience more effectively across your platform.
Price: Dynamic Yield provides users with a walkthrough demo before giving a custom quotation based on their business’s needs.
Best Used By: Advanced e-commerce stores and complex websites who can benefit the most from large-scale data analysis and personalization software.
Main functionality: Personalization.
Integrations: Major e-commerce platforms such as Magento and Shopify, as well as EMS such as Mailchimp, Klaviyo and SendGrid.
USP: Its AI-powdered personalization engine.
There is a lot of fantastic marketing automation software available online, which makes the decision of which one to invest in a challenge. Active Campaign, however, remains a standout provider.
Incredibly user-friendly and intuitive, Active Campaign is perfect for small to medium-sized businesses getting to grips with marketing automation that goes beyond basic email campaigns.
The ability to send pre-purchase and post-purchase email sequences, as well as cart abandonment sequences, is an excellent method to increase your revenue and capitalize on remarketing opportunities.
With lead scoring and segmentation options also available, the platform gives users the option to scale up their level of marketing sophistication with many enticing features.
Price: The Lite plan is $9 per month and features unlimited email messages. From there, price rise steeply with features coinciding with the jump. Plus is $49 per month, Professional $129, and Enterprise comes in at $229. It should be noted that these quotations are based upon you having less than 500 contacts; anything higher gradually increases the price of each program.
Best Used By: Small businesses looking for more advanced features than the basic EMP without being overwhelmed by technical features.
Main functionality: Email
Integrations: Active Campaign seamlessly integrates with all the major e-commerce platforms and content management systems. It’s an excellent synergist with Optin Monster (tool #1 on this list).
USP: Its inbuilt CRM-tool which makes it perfect for small businesses looking to get the most bang-for-their-buck.
4. Zendesk Chat
Live chat features are an incredibly important tool for any e-commerce site to have.
Zendesk Chat provides your customers with triggers if they don’t know where to go, as well as the ability to message you directly for support.
The software integrates effectively with most e-commerce platforms and it can be managed natively by the customer support team to follow up on potential sales.
Price: pricing varies dramatically on Zendesk, depending on how many agents you have handling the customer support side of your business and how many integrations you need to manage each channel. Generally speaking, their Essential plan starts at $5 per month, whilst unlimited team members can join for up to $149 per month on the Elite plan.
Best Used By: Businesses involved in complex omnichannel marketing in need of managing customers from under one roof.
Main functionality: Customer Support System.
Integrations: Zendesk has innumerable integrations, but it’s strongest integrations are with the popular social channels.
USP: Customer support at scale.
If you’re running PPC Ads (likely), then you’ll be in the business of creating landing pages.
Unbounce offers beautiful templates and customization to web designers, as well as split-testing capabilities to maximize conversions.
Landing pages can significantly increase your conversion rates and reduce your marketing costs, two metrics every e-commerce store needs to be continuously improving.
And here is one of our favorite videos (created by the Unbounce team):
Price: For $79 per month, Unbounce allows you to create up to 75 landing pages and use 8 variations of pop-ups and sticky bars. Prices rise steeply after for the Premium and Enterprise levels, coming in at $159 per month and $399 per month when billed annually, and including many more features and even a dedicated support manager on the Enterprise plan.
Best Used By: People using paid ad strategy on Facebook and Google looking to optimize lead generation and conversions.
Main functionality: Drag-and-drop landing page builder.
Integrations: Unbounce is compatible with a lot of integrations but ultimately, a Zapier account may be required to connect it to your ESP.
USP: Landing pages that are easy to construct and convert.
According to a recent Omnisend study, marketers who use three or more channels in a campaign can expect a 250% higher purchase rate than marketers using only one channel.
With Omnisend, you can add several channels into the same automation workflow. With email marketing automation at its core, Omnisend allows you to integrate SMS, Facebook Messenger, 400;”>push notifications, WhatsApp, Viber and many more.
Omnisend allows ecommerce marketers to create omnichannel campaigns, build subscriber lists, and foster long lasting relationships with your customers. Smart segmentation allows for precise targeting, and their robust automation means a customer will never slip through the cracks.
For those who want to make their email marketing campaigns that more effective with an omnichannel strategy, Omnisend is the perfect tool to get started.
Price: Standard plan $16 per month, PRO plan $199per month.
Best Used By: e-commerce businesses.
Main functionality: Omnichannel communication (email, SMS, Facebook Messenger, Web push notifications), marketing automation workflows, contact forms)
Integrations: Shopify, BigCommerce, Magento, WooCommerce, PrestaShop, Smile.io, LoyaltyLion, Yotpo
USP: Omnisend has advanced automation workflows, omnichannel features.
Finding email addresses can be a struggle if you don’t have an email finding tool to help you.
Rob Liu created Contactout.com in 2015 to ease the struggle of finding a current and accurate email address. Contactout.com is an email tool finder where you can easily find both personal and professional email addresses and phone numbers.
Email addresses are important for online business as they are a way to have fast communication, which can be done from anywhere, as long as we have an internet connection. Even though we can contact via phone or SMS, email is still the best option for communication.
Contactout.com’s AI engine tool is an email finder that is superior in terms of accuracy, for both emails and phone numbers.
Price: Their Pricing is set on bulk (the higher the credits to purchase the lesser the price) they also have a free trial for new users.
Best Used By: e-commerce companies who are looking for contacts either for partnerships or vendors
Main functionality: Finding any email address
USP: Find anyone’s personal or professional email and phone number
Not a tool as such, but more of a shameless plug for my own company’s services.
We create and implement personalized content marketing strategies that automate your lead generation efforts and enhance overall sales.
We combine this with powerful software solutions that deliver the content on autopilot, freeing up your time while seamlessly moving customers through the sales cycle and turning them into brand advocates.
Since every business needs a steady supply of new customers and remarketing automation to increase sales, we’d like to simplify this process for you on autopilot. Click here to contact us for a free consultation 🙂
Price: For as little as £900, your company will get a personalized Lead Magnet & Strategy from our team, and for just £1100, we’ll combine it with lead generation software that rescues abandoning visitors from your website.
Email marketing packages start as low as £325 per month, and premium automations (welcome series, cart abandonment, post-purchase) are priced at a one-off cost of £400 for custom content.
Best Used By: Businesses looking to optimize their websites for lead generation and automate the remarketing of their business with personalized content. In particular, e-commerce businesses can skyrocket revenue with Magnet Monster.
Main functionality: Our ability to combine personalized content with effective software to seamlessly move prospects through your sales cycle, allowing you to relax and focus on other areas of your business with a reliable form of lead generation and revenue.
Integrations: We can integrate our strategy and content with any 3rd-party software.
USP: Turning your website traffic into sales.
With customers demanding convenience in their lives more than ever, e-commerce will continue to grow over the next decade, substantially, year-on-year.
And while most of those tools are B2C E-commerce software, you can use them for B2B E-commerce as well.
Being equipped with the best tools and software allows you to stay ahead of the competition and provide superior service to your existing and potential customers.
About the Author: Adam has over a decade of experience in digital marketing for e-commerce, working alongside some of the world’s biggest nutraceutical and wellness brands. A copywriter by trade, Adam is the co-founder of Magnet Monster, an online agency specializing in lead generation & email remarketing. He oversees all the content created through Magnet Monster and advises customers on how to maximize conversions across their website by optimizing their customer journeys.
Frequently Asked Questions
What is e-commerce marketing?
Ecommerce marketing can be defined as the practice of using promotional tactics to drive traffic to online stores, converting leads into paying customers and retaining those customers for repeat purchases. Read the full article for more details.
How do I market my ecommerce store?
You can improve your ecommerce marketing by utilizing modern digital marketing techniques such as SEO, social media marketing, and email campaigns. More on this in the complete article.
Where can I promote my ecommerce business?
You can promote your ecommerce business on search engines, affiliate websites, and social media platforms, depending on the type of audience you are trying to reach. Read the full guide for more details.