E-commerce is more competitive than ever in 2022 and growing exponentially as a proportion of global sales.
With platforms like Shopify, Woocommerce, and Magento, setting up an online store in this day and age is easier than ever.
However, with growth comes sophistication, and this has led to some brilliant software development that assists businesses in selling online.
In this article, we’ll analyze the best e-commerce marketing tools to help scale your business.
Here are Our Favorite E-commerce Marketing Tools for 2022:
Roughly 99% of visitors don’t buy the first time they visit your website. 95-97% won’t leave an email address either.
For some industries, the conversion rate is even lower than 3%.
Their signature exit-intent software, in particular, is an invaluable tool for e-commerce businesses. It is able to effectively track intent to leave your website and provide the prospect with a last-ditch offer to capture their data (usually email) so you can kickstart the remarketing process.
And, we know that statistically speaking, email remains one of the most effective methods of selling to customers online.
Price: The Basic plan starts at $12 per month when billed annually while the Pro plan, which offers the Exit-Intent Software, comes in at $39 per month when billed annually. Agencies looking to scale and white-label the software can get their hands on OptinMonster for as little as $59 per month when billed annually.
Best Used By: Any online business that needs to generate leads.
Main functionality: Lead generation.
Integrations: OptinMonster integrates with all the major email service providers and has custom plugins for content management systems such as WordPress.
USP: Its signature Exit-Intent software.
Systeme.io is the ideal ‘all-in-one’ tool for small businesses. It amalgamates everything you need to get your online business started on the right foot and everything you need to scale up and grow your business.
Instead of having numerous separate tools, you can use Systeme.io to build your website, build sales funnels, and manage your email marketing and affiliate program. Syseme.io also allows for time-saving marketing automation, and you can even use it to build online courses.
The interface is easy to use and it makes a great tool for any small business that is getting started or has the basics in place and needs to level up its marketing and sales.
Price: Systeme.io offers several different plans: Free Forever Plan for up to 2000 contacts, the Startup Plan is $27/month for up to 5000 contacts, the Webinar Plan is $47/month for up to 10 000 contacts and the Unlimited Plan is $97/month for unlimited contacts. All plans offer unlimited emailing, unlimited file storage, unlimited students for online courses, online support, and no transaction fees on payments.
Best Used By: Small to medium online businesses, online course creators, and consultants/coaches.
Main functionality: All-in-one tool to build a website, run email and affiliate marketing campaigns, and build online courses.
Integrations: In addition to linking with your website, Systeme.io integrates with Stripe and PayPal for free, so you can accept payments at no extra cost.
USP: All-in-one website and marketing solution for small to medium online businesses.
Social media and referral marketing are essential for all e-commerce businesses. A great way to combine the two is to run a shareable online raffle or giveaway, where people gain entries for sharing the contest with their friends.
UpViral is an excellent marketing tool for e-commerce. It is designed to create and seamlessly run sharable online contests, raffles, giveaways, and sweepstakes marketing campaigns.
The platform allows you to set up campaigns, track entries and referrals, run A/B tests, set up unlockable rewards, and do everything needed to run a successful contest or raffle campaign.
UpViral is great for driving traffic, gaining social media followers, generating leads, and capturing relevant contacts for your email marketing list.
Price: UpViral has three price plans, each with a $1.00 for 14 days trial. The Starter Plan is $79/month for up to 10 000 leads, the Business Plan is $119/month for up to 25 000 leads, and the Premium Plan is $299/month for up to 100 000 leads. All plans offer unlimited campaigns.
Best Used By: Anyone who wants to run contests, raffles, giveaways, and sweepstakes, to generate buss, gather leads, populate contact lists, drive website traffic, and spread brand awareness.
Main functionality: Creating and running online contests, raffles, and giveaways.
Integrations: UpViral offers API and Zapier integration on their Business and Premium Plans.
USP: A simple solution specifically for contests and viral sharing campaigns.
Fiverr is a freelance marketplace where you can find and hire people in every niche you can imagine. When it comes to e-commerce, you can find every type of service you will ever need on Fiverr. From web design and development to SEO and content creation, to market research and customer persona generation, to marketing, bookkeeping, and every other task you can conceive of.
You can find professional services with a range of experience and specialist skills. The platform allows you to browse portfolios and see what packages each professional offers, as well as their pricing and reviews/ratings from their past clients.
Fiverr provides an escrow payment system, where your funds are only released to the service provider when you have approved their work and authorized the release of the funds.
Price: Fiverr gigs are priced from $5.00 and up, depending on the seller’s level of expertise and what the job entails.
Best Used By: Anyone who needs to outsource any aspect of their business, from basic bookkeeping to web design, to marketing campaigns, content creation, and anything else you can imagine.
Main functionality: Freelance marketplace
USP: Vast array of skills available from within a trusted platform that protects you as a buyer.
Email marketing is a critical component of your e-commerce marketing, and your email reputation and deliverability rates have a direct impact on how many of your emails land in the inbox and how many get caught in spam filters.
If only a small portion of your emails are making it to their recipients, an even smaller percentage are being read and prompting the action you’re aiming for! Deliverability is the key to successful email marketing campaigns, and increased revenue.
Inboxally is an email deliverability tool designed to increase your deliverability and open rates while minimizing the number of your emails landing in spam and promotions.
You can also use it to warm up your IP and domain for new email marketing campaigns, which is an essential component of building a good email reputation and ensuring your emails land in the main inbox.
Price: Inboxally offers a free trial on the Starter Plan, which is $149/month for one sender profile, the Plus Plan is $645/month for five sender profiles, the Premium Plan is $1190/month for 10 sender profiles, and the Enterprise Plan (price on request) offers unlimited sender profiles. Each plan offers a different number of emails sent per month.
Best Used By: Inboxally is ideal for mailing list owners, agencies, deliverability experts, and email service providers. Anyone using email marketing regularly will benefit from Inboxally and increased deliverability.
Main functionality: Email deliverability tool.
Integrations: The platform works with any other platform used to send emails.
USP: Increased deliverability and improved email reputation for more effective email marketing campaigns.
A referral program is a powerful marketing tool, especially in e-commerce. People trust referrals from other people much more than any marketing messages put out by brands themselves, and trust is hugely important for online businesses.
ReferralCandy is an all-in-one referral marketing tool that offers a comprehensive set of features to suit every kind of referral program. The platform allows you to set up, track and manage referrals, and distribute rewards with ease.
ReferralCandy lets you automate most processes for your referral program, and fully customize your campaigns with the built-in options or with HTML and CSS editing. It also offers comprehensive analytics and reporting, so you can monitor and optimize your campaigns as needed.
Price: ReferralCandy offers a 30-day free trial and their Premium Plan is $49/month + commission. Their Enterprise Plan is $3,999/month (billed annually).
Best Used By: E-commerce businesses that are setting up a referral program from scratch, or looking to scale and optimize an existing program.
Main functionality: Referral program management and analytics.
Integrations: ReferralCandy Integrates with Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, ReCharge, PayWhirl, Bold, Cratejoy, Volusion, LimeLight, Celery, 3dcart, LearnWorlds, Mailchimp, Google Analytics, Google Ads, Facebook Pixel, Adroll Advertise, and Klaviyo.
USP: Complete referral program management solution that offers everything you need in one place.
AWeber is a leading email marketing software for small businesses. The easy-to-use platform enables you to quickly build responsive landing pages, load and manage contacts, send attractive, well-designed emails, send instant push notifications, and analyze your results.
It is a great e-commerce marketing tool that covers all the essentials and does it really well. Landing pages, product pages, email marketing, and sign-ups.
AWeber integrates with more than 1000 other software partners, which means you can seamlessly integrate with all your current tools and storefronts. They also offer 24/7 customer support, which is a bonus!
Price: AWeber offers a Free Plan for up to 500 subscribers and 3000 email sends per month. The Pro Plan starts at $19.99/month, depending on subscriber numbers. Pro Plan sends are unlimited.
Best Used By: Small businesses that need professional landing pages and email marketing campaigns.
Main functionality: Email marketing, landing pages, and product pages.
Integrations: AWeber offers 100s of integrations, including Facebook, PayPal, WordPress, Shopify and WooCommerce.
USP: Super easy to use and create polished, professional email marketing campaigns and landing pages.
A/B testing is the best way to see how any changes you make on your website impact user activity, and of course, conversions.
Freshmarketer by Freshworks offers great A/B testing for your landing pages with easy-to-use editing that anyone can do, with no coding needed.
It provides detailed analysis and reports on user behavior, and gives you insights into how your changes impacted engagement AND revenue, with revenue value attribution for different actions taken. This means you can optimize for clicks and engagement, and you can also optimize for higher revenue!
Price: A/B testing is an add-on service for conversion optimization, and is available on the Freshmarketer Growth, Pro, and Enterprise Plans. Plans range from $19/month to $299/month depending on size and features.
Best Used By: Anyone who wants to run A/B tests on their landing pages to optimize them for engagement and conversions.
Main functionality: A/B testing, analysis, and reporting.
Integrations: Freshmarketer integrates directly with your website or Shopify store.
USP: Simple editing and easy A/B testing with insightful reporting on both engagement and revenue attribution.
If you need beautiful graphic design but don’t have the time or the expertise, Canva is the solution to your graphic design needs!
Canva is a comprehensive graphic design tool that is easy to use, even for non-designers. The simple, fully customizable templates, graphics, and stock images make it super easy and quick to generate polished and professional-looking graphics.
You can use Canva to do everything from social media posts, email graphics, website imagery, and product pictures with background removal, to printable PDFs, posters, flyers, business cards, and letterheads.
Price: Canva offers a Free Forever plan and a Pro Plan from $12.99/month for up to 5 members. Pricing increases based on the number of users.
Best Used By: Canva is ideal for small business owners, online entrepreneurs, and marketers who want to create professional-looking designs quickly, with no design expertise.
Main functionality: Graphic design for everything from flyers and posters to social media and print ads.
Integrations: Canva is available for Mac, Windows, Android, and iOS.
USP: Quick, easy professional-looking graphic design for non-designers.
Hubstaff is a comprehensive tool for time tracking, task/proof of work tracking, and project management. It is ideal for remote teams and field teams, and it offers GPS tracking as well as time tracking for field agents.
You can use it to manage productivity, workflows, and whole projects, in broad strokes or right down to a fine-grained, detailed analysis. You can also use it to manage budgets, payments to staff, billable/non-billable hours, and invoicing to clients.
Hubstaff is available on desktop, Chrome, web, and mobile app.
Price: Hubstaff offers three different options, each with various packages, and a 14-day free trial. Hubstaff Time is for simple time tracking a reporting and Hubstaff Desk is for time tracking, proof of work, and team management. Pricing for both Time and Desk is Free – $0.00 for one user, Starter $7/user per month for two or more users, Pro for $10/user per month for two or more users. Hubstaff Field is for team management and GPS tracking. The pricing for Field is $12/user per month for two or more users, and the Field and Desk option is $15/user per month for two or more users. Enterprise plans with custom pricing are available for all options.
Best Used By: Hubstaff is great for businesses in e-commerce, software development, construction, and businesses that involve remote or field teams, such as sales/servicing, and healthcare.
Main functionality: Time tracking, employee monitoring, Geofence, GPS tracking, and project management.
Integrations: Hubstaff integrates with Zapier, Salesforce, Zendesk, Freshdesk, Hubstaff + Tasks, Jira, Trello, Slack, Quickbooks, Bitwage, FreshBooks, Payoneer, PayPal, Wise, Gusto, Zoho Projects, Wrike, Unfuddle, Teamwork Projects, Redbooth, Redmine, Podio, Pivotal Tracker, Liquid Planner, Mavenlink, Paymo, Insightly, GitHub, GitLab, ClickUp, Breeze, Asana, and Active Collab.
USP: A simple, all-in-one platform for time tracking, workforce, and project management.
Semrush is a SaaS platform that helps companies improve their visibility and online marketing. It offers everything you need to make the most of search engine marketing.
Semrush offers more than 50 tools and add-ons, from market analysis to SEO to backlinking, to keyword research, content optimization and everything in between, Semrush has a data-driven solution to help you.
For e-commerce, in particular, Semrush Projects is a great way to discover and improve your SEO and website visibility.
Each Semrush Project allows you to set up 11 specialty tools, which include Site Audit, Position Tracking, Organic Traffic Insights, On-Page SEO Checker, Backlink Audit Tool, Link Building Tool, Social Media Tracker, Social Media Poster, Brand Monitoring, and Content Analyzer tools.
This gives you a comprehensive view of your site from an SEO and visibility perspective, and actionable ways to improve it and track your progress.
Price: Semrush offers a 7-day free trial on all plans. The Pro Plan is $119.95/month, the Guru Plan is $229.95/month and the Business Plan is $449.95/month. Each plan offers a variety of features and uses caps/limits, you can learn more on Semrush’s pricing page.
Best Used By: Semrush Projects is suitable for any e-commerce business that needs to check and improve its SEO and organic online visibility.
Main functionality: Assessing and improving SEO and website visibility online.
Integrations: Google Products, Zapier, Trello, Majestic, Monday.com, Facebook, Twitter, Instagram, Pinterest, and YouTube.
USP: One-stop-shop for optimized online marketing tools and SEO.
Marketers need to constantly split-test ideas across e-commerce stores in order to find effective solutions that resonate with their customers and drive sales.
Unfortunately, this is often an extremely time-consuming and exhausting task that requires a lot of resources.
By leveraging intuitive AI-based software and predictive algorithms, however, Dynamic Yields aims to provide a solution to this problem.
Dynamic Yields simplifies the need for experimentation by collecting data from customers, analyzing it and then using it to tailor their experience more effectively across your platform.
Price: Dynamic Yield provides users with a walkthrough demo before giving a custom quotation based on their business’s needs.
Best Used By: Advanced e-commerce stores and complex websites who can benefit the most from large-scale data analysis and personalization software.
Main functionality: Personalization.
Integrations: Major e-commerce platforms such as Magento and Shopify, as well as EMS such as Mailchimp, Klaviyo and SendGrid.
USP: Its AI-powdered personalization engine.
There is a lot of fantastic marketing automation software available online, which makes the decision of which one to invest in a challenge. Active Campaign, however, remains a standout provider.
Incredibly user-friendly and intuitive, Active Campaign is perfect for small to medium-sized businesses getting to grips with marketing automation that goes beyond basic email campaigns.
The ability to send pre-purchase and post-purchase email sequences, as well as cart abandonment sequences, is an excellent method to increase your revenue and capitalize on remarketing opportunities.
With lead scoring and segmentation options also available, the platform gives users the option to scale up their level of marketing sophistication with many enticing features.
Price: The Lite plan is $9 per month and features unlimited email messages. From there, price rise steeply with features coinciding with the jump. Plus is $49 per month, Professional $129, and Enterprise comes in at $229. It should be noted that these quotations are based upon you having less than 500 contacts; anything higher gradually increases the price of each program.
Best Used By: Small businesses looking for more advanced features than the basic EMP without being overwhelmed by technical features.
Main functionality: Email
Integrations: Active Campaign seamlessly integrates with all the major e-commerce platforms and content management systems. It’s an excellent synergist with Optin Monster (tool #1 on this list).
USP: Its inbuilt CRM-tool which makes it perfect for small businesses looking to get the most bang-for-their-buck.
Live chat features are an incredibly important tool for any e-commerce site to have.
Zendesk Chat provides your customers with triggers if they don’t know where to go, as well as the ability to message you directly for support.
The software integrates effectively with most e-commerce platforms and it can be managed natively by the customer support team to follow up on potential sales.
Price: pricing varies dramatically on Zendesk, depending on how many agents you have handling the customer support side of your business and how many integrations you need to manage each channel. Generally speaking, their Essential plan starts at $5 per month, whilst unlimited team members can join for up to $149 per month on the Elite plan.
Best Used By: Businesses involved in complex omnichannel marketing in need of managing customers from under one roof.
Main functionality: Customer Support System.
Integrations: Zendesk has innumerable integrations, but it’s strongest integrations are with the popular social channels.
USP: Customer support at scale.
“99% of visitors don’t buy the first time they visit your website”
If you’re running PPC Ads (likely), then you’ll be in the business of creating landing pages.
Unbounce offers beautiful templates and customization to web designers, as well as split-testing capabilities to maximize conversions.
Landing pages can significantly increase your conversion rates and reduce your marketing costs, two metrics every e-commerce store needs to be continuously improving.
And here is one of our favorite videos (created by the Unbounce team):
Price: For $79 per month, Unbounce allows you to create up to 75 landing pages and use 8 variations of pop-ups and sticky bars. Prices rise steeply after for the Premium and Enterprise levels, coming in at $159 per month and $399 per month when billed annually, and including many more features and even a dedicated support manager on the Enterprise plan.
Best Used By: People using paid ad strategy on Facebook and Google looking to optimize lead generation and conversions.
Main functionality: Drag-and-drop landing page builder.
Integrations: Unbounce is compatible with a lot of integrations but ultimately, a Zapier account may be required to connect it to your ESP.
USP: Landing pages that are easy to construct and convert.
According to a recent Omnisend study, marketers who use three or more channels in a campaign can expect a 250% higher purchase rate than marketers using only one channel.
Omnisend, you can add several channels into the same automation workflow. With email marketing automation at its core, Omnisend allows you to integrate SMS, Facebook Messenger, 400;”>push notifications, WhatsApp, Viber and many more.
Omnisend allows ecommerce marketers to create omnichannel campaigns, build subscriber lists, and foster long lasting relationships with your customers. Smart segmentation allows for precise targeting, and their robust automation means a customer will never slip through the cracks.
For those who want to make their email marketing campaigns that more effective with an omnichannel strategy, Omnisend is the perfect tool to get started.
Price: Standard plan $16 per month, PRO plan $199per month.
Best Used By: e-commerce businesses.
Main functionality: Omnichannel communication (email, SMS, Facebook Messenger, Web push notifications), marketing automation workflows, contact forms)
Integrations: Shopify, BigCommerce, Magento, WooCommerce, PrestaShop, Smile.io, LoyaltyLion, Yotpo
USP: Omnisend has advanced automation workflows, omnichannel features.
Finding email addresses can be a struggle if you don’t have an email finding tool to help you.
Rob Liu created Contactout.com in 2015 to ease the struggle of finding a current and accurate email address. Contactout.com is an email tool finder where you can easily find both personal and professional email addresses and phone numbers.
Email addresses are important for online business as they are a way to have fast communication, which can be done from anywhere, as long as we have an internet connection. Even though we can contact via phone or SMS, email is still the best option for communication.
Contactout.com’s AI engine tool is an email finder that is superior in terms of accuracy, for both emails and phone numbers.
Price: Their Pricing is set on bulk (the higher the credits to purchase the lesser the price) they also have a free trial for new users.
Best Used By: e-commerce companies who are looking for contacts either for partnerships or vendors
Main functionality: Finding any email address
USP: Find anyone’s personal or professional email and phone number
“95-97% of consumers don’t leave their email addresses”
Not a tool as such, but more of a shameless plug for my own company’s services.
With Magnet Monster, we create and implement personalized content marketing strategies that automate your lead generation efforts and enhance overall sales.
We combine this with powerful software solutions that deliver the content on autopilot, freeing up your time while seamlessly moving customers through the sales cycle and turning them into brand advocates.
Since every business needs a steady supply of new customers and remarketing automation to increase sales, we’d like to simplify this process for you on autopilot. Click here to contact us for a free consultation 🙂
Price: For as little as £900, your company will get a personalized Lead Magnet & Strategy from our team, and for just £1100, we’ll combine it with lead generation software that rescues abandoning visitors from your website.
Email marketing packages start as low as £325 per month, and premium automations (welcome series, cart abandonment, post-purchase) are priced at a one-off cost of £400 for custom content.
Best Used By: Businesses looking to optimize their websites for lead generation and automate the remarketing of their business with personalized content. In particular, e-commerce businesses can skyrocket revenue with Magnet Monster.
Main functionality: Our ability to combine personalized content with effective software to seamlessly move prospects through your sales cycle, allowing you to relax and focus on other areas of your business with a reliable form of lead generation and revenue.
Integrations: We can integrate our strategy and content with any 3rd-party software.
USP: Turning your website traffic into sales.
With customers demanding convenience in their lives more than ever, e-commerce will continue to grow over the next decade, substantially, year-on-year.
And while most of those tools are B2C E-commerce software, you can use them for B2B E-commerce as well.
Being equipped with the best tools and software allows you to stay ahead of the competition and provide superior service to your existing and potential customers.
About the Author: Adam Kitchen has over a decade of experience in digital marketing for e-commerce, working alongside some of the world’s biggest nutraceutical and wellness brands. A copywriter by trade, Adam is the co-founder of Magnet Monster, an online agency specializing in lead generation & email remarketing. He oversees all the content created through Magnet Monster and advises customers on how to maximize conversions across their website by optimizing their customer journeys.
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