E-commerce is more competitive than ever in 2023 and growing exponentially as a proportion of global sales.
With platforms like Shopify, Woocommerce, and Magento, setting up an online store in this day and age is easier than ever.
However, with growth comes sophistication, and this has led to some brilliant software development that assists businesses in selling online.
In this article, we’ll analyze the best e-commerce marketing tools to help scale your business.
Let’s dive in!
Here are 5 key statistics on global e-commerce marketing.
Here are the top categories for e-commerce marketing tools.
E-commerce marketing tools offer solutions for email marketing. You can use these platforms to build subscriber lists, segment your subscribers and set automated emails. Many tools also allow businesses to view and export their email marketing analytics, and provide real-time data on their key metrics.
Website optimization and analytics are crucial for well-performing e-commerce sites. Fortunately, there are many e-commerce tools to help you accelerate your website and track and measure your analytics. You can find tools to help your website speed, content, and customer experience.
E-commerce stores need sound lead-generation campaigns for consistent sales. E-commerce marketing tools provide features to create popups, surveys, and other forms so you can create lists of targeted leads. Many e-commerce tools offer third-party integration, so you can feed your lead lists into your CRM and email marketing platforms.
Customer service matters for E-commerce businesses because this determines show likely buyers are to return. You can find top-tier e-commerce marketing tools to help enhance your customer service through automation and real-time data. You can also find software providing AI suggestions to ramp up your customer support efforts.
SEO matters for organic traffic to e-commerce stores. There are loads of free and paid e-commerce marketing tools for SEO. Many of these tools don’t require technical knowledge and are super quick and easy to configure.
Summary: What do E-commerce Marketing Tools Do?
Here are our favorite e-commerce marketing tools:
Roughly 99% of visitors don’t buy the first time they visit your website. 95-97% won’t leave an email address either.
For some industries, the conversion rate is even lower than 3%.
Their signature exit-intent software, in particular, is an invaluable tool for e-commerce businesses. It is able to effectively track intent to leave your website and provide the prospect with a last-ditch offer to capture their data (usually email) so you can kickstart the remarketing process.
And, we know that statistically speaking, email remains one of the most effective methods of selling to customers online.
Best Used By: Any online business that needs to generate leads.
Main functionality: Lead generation.
Integrations: OptinMonster integrates with all the major email service providers and has custom plugins for content management systems such as WordPress.
USP: Its signature Exit-Intent software.
Systeme.io is the ideal ‘all-in-one’ tool for small businesses. It amalgamates everything you need to get your online business started on the right foot and everything you need to scale up and grow your business.
Instead of having numerous separate tools, you can use Systeme.io to build your website, build sales funnels, and manage your email marketing and affiliate program. Syseme.io also allows for time-saving marketing automation, and you can even use it to build online courses.
The interface is easy to use and it makes a great tool for any small business that is getting started or has the basics in place and needs to level up its marketing and sales.
Best Used By: Small to medium online businesses, online course creators, and consultants/coaches.
Main functionality: All-in-one tool to build a website, run email and affiliate marketing campaigns, and build online courses.
Integrations: In addition to linking with your website, Systeme.io integrates with Stripe and PayPal for free, so you can accept payments at no extra cost.
USP: All-in-one website and marketing solution for small to medium online businesses.
Social media and referral marketing are essential for all e-commerce businesses. A great way to combine the two is to run a shareable online raffle or giveaway, where people gain entries for sharing the contest with their friends.
UpViral is an excellent marketing tool for e-commerce. It is designed to create and seamlessly run sharable online contests, raffles, giveaways, and sweepstakes marketing campaigns.
The platform allows you to set up campaigns, track entries and referrals, run A/B tests, set up unlockable rewards, and do everything needed to run a successful contest or raffle campaign.
UpViral is great for driving traffic, gaining social media followers, generating leads, and capturing relevant contacts for your email marketing list.
Best Used By: Anyone who wants to run contests, raffles, giveaways, and sweepstakes, to generate buss, gather leads, populate contact lists, drive website traffic, and spread brand awareness.
Main functionality: Creating and running online contests, raffles, and giveaways.
Integrations: UpViral offers API and Zapier integration on their Business and Premium Plans.
USP: A simple solution specifically for contests and viral sharing campaigns.
Fiverr is a freelance marketplace where you can find and hire people in every niche you can imagine. When it comes to e-commerce, you can find every type of service you will ever need on Fiverr. From web design and development to SEO and content creation, to market research and customer persona generation, to marketing, bookkeeping, and every other task you can conceive of.
You can find professional services with a range of experience and specialist skills. The platform allows you to browse portfolios and see what packages each professional offers, as well as their pricing and reviews/ratings from their past clients.
Fiverr provides an escrow payment system, where your funds are only released to the service provider when you have approved their work and authorized the release of the funds.
Best Used By: Anyone who needs to outsource any aspect of their business, from basic bookkeeping to web design, to marketing campaigns, content creation, and anything else you can imagine.
Main functionality: Freelance marketplace
USP: Vast array of skills available from within a trusted platform that protects you as a buyer.
Email marketing is a critical component of your e-commerce marketing, and your email reputation and deliverability rates have a direct impact on how many of your emails land in the inbox and how many get caught in spam filters.
If only a small portion of your emails are making it to their recipients, an even smaller percentage are being read and prompting the action you’re aiming for! Deliverability is the key to successful email marketing campaigns, and increased revenue.
Inboxally is an email deliverability tool designed to increase your deliverability and open rates while minimizing the number of your emails landing in spam and promotions.
You can also use it to warm up your IP and domain for new email marketing campaigns, which is an essential component of building a good email reputation and ensuring your emails land in the main inbox.
Best Used By: Inboxally is ideal for mailing list owners, agencies, deliverability experts, and email service providers. Anyone using email marketing regularly will benefit from Inboxally and increased deliverability.
Main functionality: Email deliverability tool.
Integrations: The platform works with any other platform used to send emails.
USP: Increased deliverability and improved email reputation for more effective email marketing campaigns.
A referral program is a powerful marketing tool, especially in e-commerce. People trust referrals from other people much more than any marketing messages put out by brands themselves, and trust is hugely important for online businesses.
ReferralCandy is an all-in-one referral marketing tool that offers a comprehensive set of features to suit every kind of referral program. The platform allows you to set up, track and manage referrals, and distribute rewards with ease.
ReferralCandy lets you automate most processes for your referral program, and fully customize your campaigns with the built-in options or with HTML and CSS editing. It also offers comprehensive analytics and reporting, so you can monitor and optimize your campaigns as needed.
Best Used By: E-commerce businesses that are setting up a referral program from scratch, or looking to scale and optimize an existing program.
Main functionality: Referral program management and analytics.
Integrations: ReferralCandy Integrates with Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, ReCharge, PayWhirl, Bold, Cratejoy, Volusion, LimeLight, Celery, 3dcart, LearnWorlds, Mailchimp, Google Analytics, Google Ads, Facebook Pixel, Adroll Advertise, and Klaviyo.
USP: Complete referral program management solution that offers everything you need in one place.
AWeber is a leading email marketing software for small businesses. The easy-to-use platform enables you to quickly build responsive landing pages, load and manage contacts, send attractive, well-designed emails, send instant push notifications, and analyze your results.
It is a great e-commerce marketing tool that covers all the essentials and does it really well. Landing pages, product pages, email marketing, and sign-ups.
AWeber integrates with more than 1000 other software partners, which means you can seamlessly integrate with all your current tools and storefronts. They also offer 24/7 customer support, which is a bonus!
Best Used By: Small businesses that need professional landing pages and email marketing campaigns.
Main functionality: Email marketing, landing pages, and product pages.
Integrations: AWeber offers 100s of integrations, including Facebook, PayPal, WordPress, Shopify and WooCommerce.
USP: Super easy to use and create polished, professional email marketing campaigns and landing pages.
A/B testing is the best way to see how any changes you make on your website impact user activity, and of course, conversions.
Freshmarketer by Freshworks offers great A/B testing for your landing pages with easy-to-use editing that anyone can do, with no coding needed.
It provides detailed analysis and reports on user behavior, and gives you insights into how your changes impacted engagement AND revenue, with revenue value attribution for different actions taken. This means you can optimize for clicks and engagement, and you can also optimize for higher revenue!
Best Used By: Anyone who wants to run A/B tests on their landing pages to optimize them for engagement and conversions.
Main functionality: A/B testing, analysis, and reporting.
Integrations: Freshmarketer integrates directly with your website or Shopify store.
USP: Simple editing and easy A/B testing with insightful reporting on both engagement and revenue attribution.
If you need beautiful graphic design but don’t have the time or the expertise, Canva is the solution to your graphic design needs!
Canva is a comprehensive graphic design tool that is easy to use, even for non-designers. The simple, fully customizable templates, graphics, and stock images make it super easy and quick to generate polished and professional-looking graphics.
You can use Canva to do everything from social media posts, email graphics, website imagery, and product pictures with background removal, to printable PDFs, posters, flyers, business cards, and letterheads.
Best Used By: Canva is ideal for small business owners, online entrepreneurs, and marketers who want to create professional-looking designs quickly, with no design expertise.
Main functionality: Graphic design for everything from flyers and posters to social media and print ads.
Integrations: Canva is available for Mac, Windows, Android, and iOS.
USP: Quick, easy professional-looking graphic design for non-designers.
Hubstaff is a comprehensive tool for time tracking, task/proof of work tracking, and project management. It is ideal for remote teams and field teams, and it offers GPS tracking as well as time tracking for field agents.
You can use it to manage productivity, workflows, and whole projects, in broad strokes or right down to a fine-grained, detailed analysis. You can also use it to manage budgets, payments to staff, billable/non-billable hours, and invoicing to clients.
Hubstaff is available on desktop, Chrome, web, and mobile app.
Best Used By: Hubstaff is great for businesses in e-commerce, software development, construction, and businesses that involve remote or field teams, such as sales/servicing, and healthcare.
Main functionality: Time tracking, employee monitoring, Geofence, GPS tracking, and project management.
Integrations: Hubstaff integrates with Zapier, Salesforce, Zendesk, Freshdesk, Hubstaff + Tasks, Jira, Trello, Slack, Quickbooks, Bitwage, FreshBooks, Payoneer, PayPal, Wise, Gusto, Zoho Projects, Wrike, Unfuddle, Teamwork Projects, Redbooth, Redmine, Podio, Pivotal Tracker, Liquid Planner, Mavenlink, Paymo, Insightly, GitHub, GitLab, ClickUp, Breeze, Asana, and Active Collab.
USP: A simple, all-in-one platform for time tracking, workforce, and project management.
Semrush is a SaaS platform that helps companies improve their visibility and online marketing. It offers everything you need to make the most of search engine marketing.
Semrush offers more than 50 tools and add-ons, from market analysis to SEO to backlinking, to keyword research, content optimization and everything in between, Semrush has a data-driven solution to help you.
For e-commerce, in particular, Semrush Projects is a great way to discover and improve your SEO and website visibility.
Each Semrush Project allows you to set up 11 specialty tools, which include Site Audit, Position Tracking, Organic Traffic Insights, On-Page SEO Checker, Backlink Audit Tool, Link Building Tool, Social Media Tracker, Social Media Poster, Brand Monitoring, and Content Analyzer tools.
This gives you a comprehensive view of your site from an SEO and visibility perspective, and actionable ways to improve it and track your progress.
Best Used By: Semrush Projects is suitable for any e-commerce business that needs to check and improve its SEO and organic online visibility.
Main functionality: Assessing and improving SEO and website visibility online.
Integrations: Google Products, Zapier, Trello, Majestic, Monday.com, Facebook, Twitter, Instagram, Pinterest, and YouTube.
USP: One-stop-shop for optimized online marketing tools and SEO.
Marketers need to constantly split-test ideas across e-commerce stores in order to find effective solutions that resonate with their customers and drive sales.
Unfortunately, this is often an extremely time-consuming and exhausting task that requires a lot of resources.
By leveraging intuitive AI-based software and predictive algorithms, however, Dynamic Yield aims to provide a solution to this problem.
Dynamic Yield simplifies the need for experimentation by collecting data from customers, analyzing it and then using it to tailor their experience more effectively across your platform.
Best Used By: Advanced e-commerce stores and complex websites who can benefit the most from large-scale data analysis and personalization software.
Main functionality: Personalization.
Integrations: Major e-commerce platforms such as Magento and Shopify, as well as EMS such as Mailchimp, Klaviyo and SendGrid.
USP: Its AI-powdered personalization engine.
There is a lot of fantastic marketing automation software available online, which makes the decision of which one to invest in a challenge. Active Campaign, however, remains a standout provider.
Incredibly user-friendly and intuitive, Active Campaign is perfect for small to medium-sized businesses getting to grips with marketing automation that goes beyond basic email campaigns.
The ability to send pre-purchase and post-purchase email sequences, as well as cart abandonment sequences, is an excellent method to increase your revenue and capitalize on remarketing opportunities.
With lead scoring and segmentation options also available, the platform gives users the option to scale up their level of marketing sophistication with many enticing features.
Best Used By: Small businesses looking for more advanced features than the basic EMP without being overwhelmed by technical features.
Main functionality: Email
Integrations: ActiveCampaign seamlessly integrates with all the major e-commerce platforms and content management systems. It’s an excellent synergist with Optin Monster (tool #1 on this list).
USP: Its inbuilt CRM-tool which makes it perfect for small businesses looking to get the most bang-for-their-buck.
Live chat features are an incredibly important tool for any e-commerce site to have.
Zendesk Chat provides your customers with triggers if they don’t know where to go, as well as the ability to message you directly for support.
The software integrates effectively with most e-commerce platforms and it can be managed natively by the customer support team to follow up on potential sales.
Best Used By: Businesses involved in complex omnichannel marketing in need of managing customers from under one roof.
Main functionality: Customer Support System.
Integrations: Zendesk has innumerable integrations, but it’s strongest integrations are with the popular social channels.
USP: Customer support at scale.
“99% of visitors don’t buy the first time they visit your website”
If you’re running PPC Ads (likely), then you’ll be in the business of creating landing pages.
Unbounce offers beautiful templates and customization to web designers, as well as split-testing capabilities to maximize conversions.
Landing pages can significantly increase your conversion rates and reduce your marketing costs, two metrics every e-commerce store needs to be continuously improving.
And here is one of our favorite videos (created by the Unbounce team):
Best Used By: People using paid ad strategy on Facebook and Google looking to optimize lead generation and conversions.
Main functionality: Drag-and-drop landing page builder.
Integrations: Unbounce is compatible with a lot of integrations but ultimately, a Zapier account may be required to connect it to your ESP.
USP: Landing pages that are easy to construct and convert.
According to a recent Omnisend study, marketers who use three or more channels in a campaign can expect a 250% higher purchase rate than marketers using only one channel.
Omnisend, you can add several channels into the same automation workflow. With email marketing automation at its core, Omnisend allows you to integrate SMS, Facebook Messenger, 400;”>push notifications, WhatsApp, Viber and many more.
Omnisend allows ecommerce marketers to create omnichannel campaigns, build subscriber lists, and foster long lasting relationships with your customers. Smart segmentation allows for precise targeting, and their robust automation means a customer will never slip through the cracks.
For those who want to make their email marketing campaigns that more effective with an omnichannel strategy, Omnisend is the perfect tool to get started.
Best Used By: e-commerce businesses.
Main functionality: Omnichannel communication (email, SMS, Facebook Messenger, Web push notifications), marketing automation workflows, contact forms)
Integrations: Shopify, BigCommerce, Magento, WooCommerce, PrestaShop, Smile.io, LoyaltyLion, Yotpo
USP: Omnisend has advanced automation workflows, omnichannel features.
Finding email addresses can be a struggle if you don’t have an email finding tool to help you.
Rob Liu created Contactout.com in 2015 to ease the struggle of finding a current and accurate email address. Contactout.com is an email tool finder where you can easily find both personal and professional email addresses and phone numbers.
Email addresses are important for online business as they are a way to have fast communication, which can be done from anywhere, as long as we have an internet connection. Even though we can contact via phone or SMS, email is still the best option for communication.
Contactout.com’s AI engine tool is an email finder that is superior in terms of accuracy, for both emails and phone numbers.
Best Used By: e-commerce companies who are looking for contacts either for partnerships or vendors
Main functionality: Finding any email address
USP: Find anyone’s personal or professional email and phone number
“95-97% of consumers don’t leave their email addresses”
Not a tool as such, but more of a shameless plug for my own company’s services.
With Magnet Monster, we create and implement personalized content marketing strategies that automate your lead generation efforts and enhance overall sales.
We combine this with powerful software solutions that deliver the content on autopilot, freeing up your time while seamlessly moving customers through the sales cycle and turning them into brand advocates.
Since every business needs a steady supply of new customers and remarketing automation to increase sales, we’d like to simplify this process for you on autopilot. Click here to contact us for a free consultation 🙂
Best Used By: Businesses looking to optimize their websites for lead generation and automate the remarketing of their business with personalized content. In particular, e-commerce businesses can skyrocket revenue with Magnet Monster.
Main functionality: Our ability to combine personalized content with effective software to seamlessly move prospects through your sales cycle, allowing you to relax and focus on other areas of your business with a reliable form of lead generation and revenue.
Integrations: We can integrate our strategy and content with any 3rd-party software.
USP: Turning your website traffic into sales.
Hotjar is one of the most robust eCommerce tools for website analytics. This platform provides tools to observe your audience, ask them through feedback and surveys and engage buyers.
Businesses can use heatmaps to optimize their website content and take recordings to see what their user sees. Hotjar also offers a built-in recruitment network with automated functions to make finding and onboarding the right team much quicker and easier.
There is a steep learning curve for Hotjar as this tool has many bells and whistles, so you’ll need time to understand how it works. You can view all your analytics and metrics from the dashboard, and use data visualizations.
Best Used By: Small to mid-level online businesses that want to track and measure in-depth web analytics.
Main functionality: Web analytics
Integrations: Hotjar integrates with all the major apps and platforms, like Google Analytics, HubSpot, Zapier, Segment, and OmniConvert.
USP: Robust and accurate web analytics.
Need a reliable tool to boost your website performance? Crazy Egg is the go-to option for agencies, education institutions, eCommerce stores, and enterprises. You can use this e-commerce marketing tool to accelerate web traffic and boost conversions.
But how do you achieve this with Crazy Egg?
This software supports functions like heatmaps to find areas of your website to optimize, and you can use surveys to garner customer feedback.
Users can also perform A/B analytics to find the best approach for their websites while accessing features like screen recordings and website analytics.
Best Used By: Small to mid-level agencies, eCommerce stores, and enterprises.
Main functionality: Website optimization
Integrations: You can integrate Google Tag Manager, Shopify, Joomla, Wix, WordPress Squarespace, Segment, Magneto, and Drupal
USP: Website optimization features
OptiMonk is the holy grail eCommerce tool for website personalization and lead generation campaigns. This tool is super easy to use, and it’s a perfect fit for mid-level to large companies.
You can use this tool to build quality lead lists, convert leads and engage them through various popup forms. A few popup templates include Welcome popups, cart reminder popups, a market research survey, and a product recommender popup.
eCommerce also has the tools to deliver personalized customer experiences. OptiMonk offers a dynamic free shipping bar, dynamic product recommendations, and limitless customization options.
Best Used By: Mid-level to large eCommerce businesses and enterprises
Main functionality: Lead generation
Integrations: You can integrate OptiMonk with Woocommerce, WordPress, OmniSend, HubSpot, Zapier, MailChimp, and BigComemrce
USP: End-to-end solutions for website optimization and lead generation
Do you ever wish you had a tool that’s all about high-level A/B testing for unique product and brand experiences? Fortunately, AB Tasty is the answer!
With an impressive list of clients like Disney, USA Today, and Calvin Klein, AB Tasty has a powerful set of tools to deliver memorable brand experiences. This platform takes an omnichannel approach, allowing you to keep your teams well-integrated and connected to your buyers.
You use split and multi-variant testing to evaluate customer communications and website content. This tool will suggest custom AI messages, based on your buyers’ behavior and engagement-based segmentation.
Best Used By: Large businesses that need high-level brand and product optimization.
Main functionality: A/B testing
Integrations: AB Tasty integrates with Salesforce DMP, Tealium, HEAP, Invoca and Easyence
USP: Optimize brand and product experiences through A/B testing
The PageSpeed Insights API is a Google product, and it’s free. You don’t need any technical knowledge to use this tool. Simply add your website URL in the bar on the homepage and click “Analyze”.
Within seconds, this API will reveal key metrics for your mobile and desktop website page speed. You’ll receive custom scores based on your website’s accessibility, performance, best practices, and SEO.
This API will give you suggestions on how to improve your scores, and you’ll learn what content needs optimization, and which performs best in terms of loading times.
Best Used By: Small to mid-level online businesses that want to check and optimize their website’s loading speed
Main functionality: Website and page speed analyzer
USP: Quick and easy solution to analyze and optimize the website loading speed
While we’re exploring Google eommerce marketing tools, let’s review Google Keyword Planner. Startups and solo marketers love this tool because it’s super quick and easy to use. Plus, it’s free!
You can seamlessly search for keywords and phrases related to your products and niche. This tool will help you choose the most relevant keywords for your business, by proving the keyword volume and cost-per-click (CPC) rate.
After finding the best keywords for your brand, you can create and export a handy list!
Best Used By: Small businesses and solo marketers looking for quick and easy keyword research
Main functionality: SEO keyword research
USP: Beginner-friendly keyword research
If you have an online Shopify or Woocommerce store, Conversific is an ideal 360-degree marketing solution. With this platform, you can draw in-depth reports, set eCommerce marketing benchmarks, and access data insights and customer analysis.
You don’t need to be a data science or analytics pro for this platform. Once you get the hang of it, you can manage all your eCommerce growth, engagement, and brand experience.
Conversific provides solutions for heat mapping, product recommendations and automated packages, and conversion rate optimization (CRO). If you’re having trouble with your eCommerce store, or you’re launching a new store, this e-commerce marketing tool can help!
Best Used By: Shopify and Woocommerce stores
Main functionality: All-in-one online store optimizer
Integrations: Conversific integrates with Shopify, Woocommerce, MailChimp, and Facebook.
USP: All-in-one marketing platform for Shopify and Woocommerce stores
MozBar is a free and handy e-commerce marketing tool. You can use this toolbar to quickly analyze the top SEO metrics for targeted keywords and search terms. eCommerce stores can use this tool for competitor analysis too.
As a Chrome extension, MozBar requires no learning curve at all. Perform SEO research through custom searches and evaluate website domain authorities. You can also export your SERP analysis, find and highlight relevant on-page keywords and set your most vital metrics to track.
Best Used By: Any online businesses needing basic SEO analysis
Main functionality: SEO toolbar
USP: Quick, easy, and free SEO toolbar
Summary: The Best eCommerce Marketing Tools
With customers demanding convenience in their lives more than ever, e-commerce will continue to grow over the next decade, substantially, year-on-year.
And while most of those tools are B2C E-commerce software, you can use them for B2B E-commerce as well.
Being equipped with the best tools and software allows you to stay ahead of the competition and provide superior service to your existing and potential customers.
About the Author: Adam Kitchen has over a decade of experience in digital marketing for e-commerce, working alongside some of the world’s biggest nutraceutical and wellness brands. A copywriter by trade, Adam is the co-founder of Magnet Monster, an online agency specializing in lead generation & email remarketing. He oversees all the content created through Magnet Monster and advises customers on how to maximize conversions across their website by optimizing their customer journeys.
Ecommerce marketing can be defined as the practice of using promotional tactics to drive traffic to online stores, converting leads into paying customers and retaining those customers for repeat purchases. Read the full article for more details.
You can improve your ecommerce marketing by utilizing modern digital marketing techniques such as SEO, social media marketing, and email campaigns. More on this in the complete article.
You can promote your ecommerce business on search engines, affiliate websites, and social media platforms, depending on the type of audience you are trying to reach. Read the full guide for more details.
The best ecommerce marketing tools to use include:
8. Freshmarketer by Freshworks
12. Dynamic Yield
14. Zendesk Chat
18. Magnet Monster
20. Crazy Egg
22. AB Tasty
23. PageSpeed Insights API
24. Google Keyword Planner
Read the full guide for more on each of these marketing tools and how they can help you scale your ecommerce business.