Small companies need marketing services for growth marketing. These agencies understand the scarce resources and tight deadlines startups operate within. Nearly 60% of startups have at most $25,000 at their disposal, so you need to invest in effective marketing and secure investors quickly. Nearly 90% of startups fail within their first year, but you can prevent this with the help of a specialized marketing agency.
The best solution is a startup advertising and marketing firm. These companies use a promotional strategy that suits the startup’s budget, growth, and size. Startups need faster growth marketing and exposure while operating on a small budget. Traditional channels just won’t cut it. Digital marketing for startups requires more innovative and hands-on strategies to raise brand awareness, increase conversions, generate traction, and solidify social media presence.
In this article, we have curated a star-studded list of some of the most experienced and highly acclaimed marketing firms with a track record of working with startup companies. We have also included a summary of the services offered by these agencies and a FAQ section to answer some of your most critical questions about marketing in the startup sector, so be sure to read to the end.
AGENCY SNAPSHOT
Founded: 2017
Number of Employees: 51-200
Location: New York City, USA, with offices in Carlsbad, California, USA, and Taichung, Taiwan
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Enventys Partners is an award-winning agency that provides a full suite of startup marketing services, including crowdfunding and post-crowdfunding services specifically tailored to helping startups establish themselves.
Enventys Partners is an established startup marketing firm with three locations. They’ve generated over $38 million through marketing campaigns and have received 15 Addy Awards for their success.
This agency is an excellent choice for startups because of how well it focuses on startup funding and marketing. Enventys Partners helps crowdsource funds to get your business started. They will also develop a marketing strategy custom to your goals, and there are post-crowdfunding services, too. So once you’ve secured your capital, this startup marketing company will still assist you.
AGENCY SNAPSHOT
Founded: 201
Number of Employees: 1-10
Location: New York, USA
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Excellent provides expert advice to startups on everything from product development to customized branding and growth marketing strategies. They’re also an excellent choice for startups that need mobile marketing, web and app development, and design.
Awesome is dedicated to helping startup businesses through personalized and effective branding for growth marketing and gaining traction. This startup marketing company also provides startup marketing consulting for product development. You can also rely on them to help you develop and maintain a conversion-driven website that increases user subscriptions and/or sales.
Excellent may be a small startup promotional agency with few employees, but its portfolio speaks for itself. They’ve helped Oasis develop their first mobile app, redesigned the website and mobile app for Hedgeable, and worked on Beyonce’s first tech investment – Sidestep.
AGENCY SNAPSHOT
Founded: 1999
Number of Employees: 51-200
Location: San Francisco, New York, Boston, and Chicago, USA
KEY SERVICES
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WHY CHOOSE THEM?
Launch Squad is a veteran marketing agency that specializes in storytelling and development. They offer a full range of marketing services and can help your startup with everything from brand and mission development to creative content creation.
As old as they are, Launch Squad provides fresh strategies for small businesses. You can rely on this marketing company for content development, public relations, and brand and mission development.
Some of the brands Launch Squad has worked with include Headline, Equip, Fuzzy, and GoodData, amongst many others. Besides helping you through brand exposure, Launch Squad’s primary objective is to give your brand a memorable story to maximize profits.
AGENCY SNAPSHOT
Founded: 2006
Number of Employees: 11-50
Location: Atlanta, Georgia, USA
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Write2Market will help your startup create a memorable digital presence. They provide a robust set of digital marketing services, from brand development, PR, content marketing, and lead generation to web development and design.
Write2Market offers everything a startup business needs. Their service offerings cover content marketing to help you build an online presence, lead generation for potential conversions, and public relations to keep your brand image polished.
This agency also provides web design services, and they’ll manage your events. Write2Market works with businesses in Technology, Healthcare, Energy, and Retail too.
AGENCY SNAPSHOT
Founded: 1982
Number of Employees: 11-50
Location: Charlotte, North Carolina, USA
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Abz Creative Partners works with startups of all kinds, but they’re a particularly good choice for startups in the legal, healthcare, and education sectors. Their services include digital marketing, customer acquisition, and internal engagement.
Abz Creative Partners offers a wide range of services for startup businesses. They use data to develop solutions for customer acquisition challenges and have worked with various startups. Abz Creative Partners also services the legal, healthcare, and higher education markets.
A unique feature of this marketing firm is the corporate communications service offerings. This means that Abz Creative Partners doesn’t focus only on the engagement between your business and its buyers. But they’ll also stimulate your internal workforce relationships.
AGENCY SNAPSHOT
Founded: 2017
Number of Employees: 11-50
Location: Los Angeles, California, USA
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
BAMF is a particularly good choice for B2B startups. In addition to a full suite of digital marketing services, they also offer services that cater specifically to B2B clients, such as LinkedIn marketing. While BAMF has many huge companies on its portfolio, this marketing agency also extends its services to startups. With BAMF, your business will have everything it needs from the beginning stages forward. BAMF is particularly valuable for B2B startups, as many agencies don’t offer the range of B2B services as BAMF.
Another essential component of BAMF is how much this marketing agency focuses on LinkedIn. They have tonnes of handbooks on LinkedIn marketing and can help any business build a following in no time.
AGENCY SNAPSHOT
Founded: 2010
Number of Employees: 11-50
Location: New York City, USA
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
P3Media is a data and results-driven agency, making it a great choice for startups that need to maximize the results of a limited budget. They offer services for every stage of your startup’s development, from conception to expansion and growth.
From brainstorming, developing, and designing your website to creating your branding and expanding your growth, P3Media is a great startup marketing firm. Like many other startup marketing agencies, P3Media takes a strong approach to public relations and developing customer appreciation.
P3Media has partnerships with many worldwide brands, such as Google, Pinterest, and Zendesk. It also offers multi-variate testing, 3D animation, email marketing, and social media marketing.
AGENCY SNAPSHOT
Founded: 2014
Number of Employees: 11-50
Location: Phoenix, Denver, USA
KEY SERVICES
SEO
Paid Media
Social Media Management
Content Strategy/Creation/Management
Email Marketing
Design and Branding
NOTEWORTHY CLIENTS
SoccerPro
Pakaloh
Coleman Powersports
BigTree Medical Home
WHY CHOOSE THEM?
Elevato is a leading marketing company with a multidisciplinary approach and extensive experience. This makes it a reliable partner for organizations seeking growth. Here are some key reasons why Elevato could be a great choice to help your business grow.
Elevato provides tailored solutions to businesses looking to enhance their digital presence, build next-generation applications, or launch e-commerce platforms that appeal to future target markets like Gen Z and beyond. They offer a comprehensive approach to marketing.
Elevato’s industry experience, track record with renowned clients, tailored solutions, and commitment to transparent communication make them a compelling choice as a marketing firm.
AGENCY SNAPSHOT
Founded: 2016
Number of Employees: 12
Location: Reston, Virginia, USA, with offices in India
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
See Response is an award-winning agency that offers a one-stop marketing solution for startups in all sectors. In addition to digital marketing services, they also do PR and event management, which handles your offline marketing needs.
SeeResponse specializes in startup marketing alongside B2B and B2C marketing and lead generation. This startup marketing firm has received many awards from 2019 to 2021. They also offer free online eBooks, guide videos, and case studies.
SeeResponse offers brands a complete 360-degree solution for marketing startups. They’ll handle your email marketing, social media marketing, public relations, and video marketing and promote and manage your company’s events.
AGENCY SNAPSHOT
Founded: 2007
Number of Employees: 11-50
Location: London, UK
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
CB Web Designs is a well-established agency that offers all the services needed to get your startup up and running. They offer everything from web design, development, and hosting to services for creative design, SEO, PPC, and eCommerce.
CB Web Designs has been around for quite some time and has worked with startups in various industries. This startup agency will help your company with everything from web hosting, design, and development to creating an excellent online reputation for your brand.
CB Web Designs also offers graphic design, PPC, and eCommerce services. They will also cover your SEO and branding. You can access free insights on their website, as well as an SEO checker and a project planner.
AGENCY SNAPSHOT
Founded: 2006
Number of Employees: 12
Location: London, UK, and Vancouver, Canada
KEY SERVICES
Social ads
SEM PPC
Social media
SEO
Email Marketing
Video Marketing
Performance Branding
Content marketing
NOTEWORTHY CLIENTS
TikTok
Intuit
Mojo
JVN HAir
Spring Health
Byte Dance
Unspun
WHY CHOOSE THEM?
NoGood is a growth marketing agency specializing in helping B2B, SaaS, healthcare, and DTC startups rapidly scale their businesses. They are run by top growth experts and have a proven track record of driving client results.
65% of NoGood’s clients doubled their revenue in the first six months of working with them. This demonstrates their ability to move the needle for startups looking to accelerate growth quickly.
NoGood uses a “squad model” that provides startups with a fully adaptable growth marketing team focused on their unique needs. This allows for agility and consistency in achieving key growth metrics and objectives.
The agency leverages learnings from thousands of experiments with successful brands and startups to refine the growth playbook they create for each client. This data-driven approach helps maximize revenue potential.
NoGood strongly focuses on SEO, both on Google and emerging platforms like TikTok. One hundred forty of their blog articles rank #1 on Google for relevant keywords, and their TikTok following grew 108% in just over a year. This demonstrates their ability to drive organic traffic and awareness.
With an 88% client retention rate, NoGood proves it is not a typical agency that churns through clients. It is committed to the long-term success of the startups it partners with.
If you’re looking for a startup marketing firm, most agencies offer public relations, web development, design, SEO, and digital marketing services. These offerings are the core of most startup marketing agencies as they’re imperative for small companies. Let’s take a more detailed look at what you can expect from startup marketing agencies.
A marketing strategy is a high-level plan or overview that forms the roadmap for all your marketing efforts. An agency will help you define your value proposition and how you will communicate that to your target audience. It will also help you determine your target markets and choose the best marketing channels to reach them. A lot goes into creating a solid marketing strategy; an experienced agency will help you start on the right foot.
Growth marketing (or ‘growth hacking’ if it’s more of a short-term, all-hands-on-deck situation) revolves around analyzing data to identify what drives growth the most efficiently and then focusing on that and making it even more efficient, rather than less effective methods.
The heart of growth marketing is A/B testing, analyzing the results, and refining the approach to find the most effective and cost-effective methods.
It is valuable for startups because it encompasses all stages of the customer journey and provides a great deal of information for non-marketing processes like product development and customer experience.
These services include a variety of inbound and outbound marketing tactics, such as email marketing, cold calling, and content marketing, to bring in qualified leads for your business.
Lead generation is usually part of the customer acquisition process, which involves generating leads and moving them down the sales funnel to aid conversion. Still, some agencies offer only lead generation, so it is helpful to consider them separately.
Content marketing is an essential component of your overall digital marketing. An agency will provide content strategy services to help you make the most of your website content and build your online presence or e-commerce platform. You can use this strategy to create your content, or the agency may be able to provide the creative services needed.
SEO is how you get your website to feature more prominently on search engine results pages to gain more traffic. Ideally, your website is the top result when someone Googles your offer. SEO is how you get there. SEO services usually include on- and off-page SEO and technical SEO.
An agency can set up your social media accounts and create a customized content plan that includes keyword search and hashtag research, content ideas, and a publishing schedule. Many agencies can handle everything for you, including the creation and posting. Some also handle engagement with comments and messages across multiple channels. In addition to organic social media marketing, agencies can create and manage paid ad campaigns.
Paid media placements on search engines are a great way to get your young brand in front of the right people. Pay-per-click (PPC) ads are cost-effective and allow for precise targeting. An agency can advise on the best ways to use your budget and the keywords to target, as well as provide the creative services needed.
Depending on your brand and product, paid print or display ads, radio or TV commercials, and podcast ads may be a good choice. Agencies that offer paid media services can help you select the proper channels to use, provide the creative services needed, and purchase your placements.
Public relations (PR) is essential for startups. Good PR will create a positive image for your brand and be the link between your brand and the public/press/media. Many agencies have established connections with various publishers, writers, and journalists; they know how to present your brand to them and give them what they need to talk about you.
Summary: Startup Marketing Agency Services Include:
Marketing Strategy
Growth Marketing
Lead Generation & Customer Acquisition
Content Marketing
Search Engine Optimization (SEO)
Social Media Marketing & Paid Social
Search Engine Marketing (SEM)
Paid Media
Public Relations
Startup marketing agencies are highly valuable for small companies. They can help you gain exposure and secure sales quickly. Choosing the right digital marketing agency for your startup is a critical decision. Startups require a unique approach, rapid experimentation, and growth-focused strategies.
By conducting thorough research, setting clear expectations, and understanding your startup’s stage and requirements, you can make an informed decision to partner with a marketing agency that resonates with your vision and propels your startup toward sustainable growth and success.
The right time to hire a marketing agency is when you clearly understand your target audience, defined marketing goals, and have a solid product or service that meets customer needs. Hiring a marketing agency can provide startups with the necessary skills, resources, and strategies to build brand awareness, generate leads, and drive revenue growth. The key is to find an agency that aligns with your startup's unique needs, industry, and growth stage to maximize the impact of your marketing efforts.
These agencies use a variety of tactics to target the right audience for a startup. They conduct thorough market research to identify the startup's ideal customer profile, including demographics, psychographics, and pain points. Agencies then craft targeted messaging and content that resonates with this audience across multiple channels like social media, email, and paid advertising.
They continuously optimize campaigns by leveraging data and analytics to reach the most relevant prospects and drive conversions. Agencies also help startups build a strong online presence through SEO, website design, and social media management to attract their ideal customers organically. The goal is to create a cohesive, data-driven marketing strategy that puts the startup's products or services in front of the people most likely to become loyal customers.
To choose the best startup marketing agency for you, consider your budget, the available services, what the previous clients say, and how transparent the agency is. You should also evaluate how effective the agency's approaches are and if they use data-driven strategies. To find out more about how to choose a startup marketing agency in North America and the UK, read this article.
Social media marketing involves using social media platforms like Facebook, Twitter, and Instagram to promote your startup's products or services, engage with potential customers, and build brand awareness. It can help startups reach a broad audience cost-effectively, share their story, showcase offerings, and drive traffic to their website. By creating a strong social media presence and leveraging tactics like targeted ads, influencer marketing, and engaging content, startups can boost sales, generate leads, and take their business to new heights.
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