Amazon is undoubtedly the largest e-commerce platform, with high repeat purchases from its loyal customers. Conversion rates on Amazon are around 10 to 15%, compared to 2% at most for its competitors.
More than 60% of sales are from thriving third-party marketplaces, many enabled by Fulfillment by Amazon (FBA), which removes logistical complexity. Hence, to win on Amazon, marketing becomes the sellers’ sole focus.
Advertising agencies specialized in Amazon businesses might just be the key to helping you stand out from the fierce competition!
How do you choose the perfect agency for your Amazon store? And what services do they offer? We’ll answer all your questions in this ultimate review.
Amazon influencers are social media creators, bloggers, or YouTubers that participate in Amazon’s Influencer Program, an extension of Amazon Associates, allowing them to create an influencer storefront, where they can feature and promote products from different sellers and brands.
They earn a commission for purchases made through their storefront and sales from unique affiliate links shared on social media posts, blogs, or videos.
Amazon creator marketplaces, like Levanta, make it easy to connect with and develop strategic partnerships with motivated affiliates and influencers. They also help you manage these partnerships, track performance, and pay commissions.
SEO (search engine optimization) for Amazon improves your brand’s ranking and visibility, specifically on Amazon’s search engine. By following the right SEO tactics, your brand will be among the top products when potential customers search for items similar to what you offer.
Marketers specialized in Amazon SEO utilize paid and organic search strategies to increase brand awareness and visibility, allowing you to stand out against the competition and achieve high conversion rates.
Social media marketing involves using social media to promote products or services. By engaging with customers on social platforms, you can increase traffic to your Amazon listings.
According to businessofapps.com, about 82 percent of consumers purchase products via social media. You’d be leaving money on the table if you did not utilize social media. Marketers can use their expertise to help you, as learning and managing multiple social platforms can be a daunting task.
Source: Ian Smith
This is also known as e-commerce photography. It involves taking professional, high-quality images for a website, marketplace (like Amazon), or social media. As an Amazon brand, you need pictures to convey and promote your brand’s story. This media has to highlight the best features of your products and add to your credibility.
Amazon PPC (pay-per-click) is an advertising platform created by Amazon for its third-party sellers. It allows sellers to create ad campaigns for their products. The seller pays each time a potential customer clicks and views their ad.
Successful Amazon PPC management requires knowledge and strategy to maximize sales conversions on a set budget. What keywords to bid on? How much budget? How to allocate dollars? Fortunately, Amazon marketing experts can help you set up and manage ad campaigns with the right metrics in place, track and optimize.
AGENCY SNAPSHOT
Founded: 2005
Location: HQ in Texas with offices in Ohio, California, Seattle, Nevada, Oregon, Washington, South Carolina, Maryland, Florida, Pennsylvania, Georgia, New York, and Colorado
Number of Employees: 51 – 200
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Thrive Internet Marketing Agency was founded almost two decades ago and is one of the leading marketing agencies today. With a portfolio of top brands, this agency offers full-service marketing solutions, from Amazon and social media marketing to web design and e-commerce marketing. Some of the businesses they’ve worked with include Stovall Construction and Texas Educational Services.
Thrive Agency is the winner of many awards and an Inc. 5000 company.
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Founded: 2004
Location: Chicago, Illinois, USA
Number of Employees: 201 – 500
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Rise Interactive is an award-winning Amazon marketing agency that focuses on performance marketing and offers various services to help businesses improve their overall presence and boost sales. Their services range from digital media to analytics and customer experience, and each brand receives a custom strategy based on its marketing goals.
Rise Interactive is the only agency supported by Connex, a digital marketing platform designed specifically for cross-channel performance management.
You can work with Rise Interactive for social media marketing, email marketing, SEO, and affiliate marketing to boost your sales performance.
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Founded: 2013
Location: San Diego, California, USA
Number of Employees: 51 – 200
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Ignite Visibility is an Inc. 5000 company and digital marketing agency located in San Diego, California. It’s one of the top leading digital marketing agencies in the US for Amazon marketing, SEO, paid media, and social media, among other marketing tactics. Ignite Visibility builds brands by improving their overall performance, from customer service to client and employee success.
With multiple awards to its name, Ignite Visibility has worked with big brands like Vallarta Adventures and Certifyme.net. Their expertise in SEO helps them understand the strategies needed to build successful Amazon brands with amplified sales and visibility.
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Founded: 2004
Location: HQ in New York with offices in Georgia, California, Florida, Massachusetts, and Tennessee, USA
Number of Employees: 1,001-5,000
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Tinuiti is an industry-leading agency that boasts an enviable portfolio including companies like Nautica, Rite Aid, Wag, Jeromes, Converse, and Nestle, among others.
Their services include full-service Amazon marketing, paid search, shoppable, performance creative, programmatic & display, paid social, SEO, and lifecycle marketing. The Amazon marketing service offers all Amazon needs to help build your brand through custom strategies to amplify your reach and boost product sales.
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Founded: 2017
Location: HQ in New York City
Number of Employees: 50+
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Envision Horizons is a full-service Amazon marketing provider and an Amazon Ads Verified Partner.
From high-growth start-ups to enterprises and household brands, they will help you expand your reach and profitability through data-driven strategies. Envision Horizons’ areas of expertise are beauty, fashion, baby, and health.
The team takes a creative and collaborative approach, combined with expert strategy, data-driven insights using proprietary software.
Its proprietary software, myHorizons, is designed for brand management on Amazon and provides more accurate reporting and analytics, including ad performance, customer lifetime value calculations, repurchase rates, and more.
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Founded: 2022
Location: Fully Remote
Number of Employees: 2 -10
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JustGro is a relatively new but already very successful agency that specializes exclusively in Affiliate and Influencer Marketing for Amazon Sellers. Its services are tailored to be as impactful as possible, and JustGro works on a commission-only basis.
Its team is made up of expert marketers, experienced Amazon sellers, and influential Amazon affiliates and influencers.
JustGro is the first agency in the industry to offer purely commission-based services. They do not charge any upfront fees or retainers (you only pay the commission when they deliver the promised results).
AGENCY SNAPSHOT
Founded: 2009
Location: HQ in Seattle, Washington with offices in California, Illinois, and New York, USA
Number of Employees: 51 – 200
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Emplicit is an Amazon marketing agency that focuses on 360-degree marketing. Their services range from online retail marketing, social media marketing, and digital marketing to brand and IP protection, review management, and product photography. Emplicit can also handle your business on other marketplaces, including Walmart.
Emplicit’s services are split into four areas, including marketplaces & e-commerce, marketing and content, store management, and brand management. This agency stands out as a top-ranking Amazon marketing agency with an impressive portfolio that includes brands like Baldor, Hartz, Greentech, Ekster, and Paleo Valley.
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Founded: 2015
Location: Atlanta, Georgia, USA
Number of Employees: 11 – 50
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Bobsled Marketing have worked with over 100 brands to create leading Amazon, Walmart, and Instacart accounts, generating millions in sales. Bobsled offers full-stack marketplace and retail media services, which include full channel management for Amazon and Walmart account management.
Bobsled Marketing offers paid advertising, organic marketing, operations, brand protection, and customer service. Some of Bobsled’s notable clients include Saxx, Tribala, and Vionic.
AGENCY SNAPSHOT
Founded: 2013
Location: Kirkland, Washington, USA
Number of Employees: 2 – 10
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The Amazing Marketing Co. is a top Amazon marketing agency that has helped grow over 100 brands and sold over $20m on Amazon. It’s run by two “Amazon nerds” who work with their clients to improve their overall ranking and increase sales. The services they offer include Amazon growth management, product launches, listing conversion optimization, sponsored video ads, Amazon DSP, and Amazon graphic design, among others.
They use a 5-step process that ensures their clients’ products rank on the first page. This strategy includes great listing, quick reviews, launch prices, PPC, and outside traffic.
AGENCY SNAPSHOT
Founded: 2012
Location: Lindon, Utah, USA
Number of Employees: 51 – 200
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Disruptive Advertising is an award-winning marketing agency offering Amazon marketing, paid advertising, lifecycle marketing, creative services, website optimization, and SEO. You can also work with them for social media ads, email marketing, and web design. Disruptive Advertising has worked with big brands like Adobe, Conoco Phillips, Horse & Rider, and NASM.
Disruptive Advertising creates distinct strategy for businesses to boost sales and Amazon visibility. With several awards to their name and an impressive clientele, it’s no wonder Disruptive is one of the highest-ranking Amazon marketing agencies today!
AGENCY SNAPSHOT
Founded: 1996
Location: Colorado Springs, Colorado, USA
Number of Employees: 51-200
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SocialSEO is a division of Intero Digital that offers several marketing services, from Amazon marketing and social marketing to conversion rate optimization (CRO) and content strategy. They have worked with big brands like Jaguar, Infiniti, Dolphin Mall, Land Rover, Cadillac, and Cherry Creek.
SocialSEO is a popular Amazon marketing agency in Colorado with over 25 years of experience in the industry. With over 70 employees, this agency partners with brands to help build their consumer base and Amazon presence, outrank the competition and boost sales. This award-winning agency is part of the US’s top 1% of digital marketing agencies to prove the value of their services.
AGENCY SNAPSHOT
Founded: 2010
Location: Tucson, Arizona, USA
Number of Employees: 11 – 50
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Nuanced Media is a premier digital marketing agency that takes pride in being an e-commerce expert! They focus mainly on Amazon marketing but also provide services for other marketplaces like Walmart, Target, and Etsy. This agency has worked with over 100 companies and helped generate over $100 million in e-commerce sales.
Nuanced Media is located in Arizona and has been around for over a decade. With a team of innovators, problem-solvers, and self-starters, this agency helps clients develop personalized strategies to improve their Amazon store’s online presence and credibility. Nuanced Media offers services ranging from full-service Amazon marketing and e-commerce marketing to web design. Their portfolio includes Greenline Goods, Crystal Impressions, Meno Labs, and Industrial Chemical of Arizona.
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Founded: 2007
Location: Farmington, Utah, USA
Number of Employees: 11 – 50
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Streiff Marketing offers various marketing solutions with a focus on Amazon marketing. They have over a decade of experience building brands and increasing sales on Amazon using data-driven strategies and a performance-based scale. The team comprises industry experts and previous Amazon vendor managers who are well-versed in the field.
Streiff Marketing has a small team of experts and has achieved an average of 147% increase in sales year on year for Amazon stores. This agency provides solutions for e-commerce marketing, web design and development, SEO, Amazon marketing, and 360-degree digital marketing campaigns. Their portfolio includes Duck Commander, Arena Swimwear, and Hunter Safety. One of the biggest achievements of this agency is taking a brand from $467k per year to $1m per year on Amazon!
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Founded: 2011
Location: Birmingham, Michigan, USA
Number of Employees: 51-200
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Blue Wheel Media is an Inc. 5000 company that offers Amazon advertising, digital marketing, and content creation. It has worked with brands like Warner Bros., Homedics, Tushy, Fat Head, and Barbor.
With an impressive list of clients, Blue Wheel has achieved many feats, earning them multiple awards. They are also partners with Meta, Google, and Amazon. One of their case studies includes growing the ad revenue of a mask company to over $2 million in a few months.
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Founded: 2002
Location: Aptos, California, USA
Number of Employees: 11-50
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Vertical Rail is a marketing and advertising agency that focuses on Amazon and Google ads. The company is run by a team of veteran marketers who are experienced in building a brand’s client base and increasing sales. They offer Amazon marketing, Google ads, account management, and Amazon consulting, among other services.
Vertical Rail is located in California, United States, and is committed to helping brands achieve their Amazon advertising and sales goals. Their Amazon services include DSP management, advertising, seller consulting, account management, and product optimization. Vertical Rail will work with your Amazon store from consulting and brand strategy to account management, ad campaigns, and product optimization.
There you have it. A list of agencies specializing in Amazon marketing.
E-commerce marketing has grown rapidly in recent years and Amazon is one of the top sites to promote and sell your products. However, Amazon advertising is a tricky process with many different aspects to consider.
Working with an experienced agency is the best way to overcome these challenges and fully utilize the power of selling on Amazon.
A full-service agency manages all aspects of marketing efforts so your Amazon business can stand out from the competition. Typical services include Amazon SEO optimization, social media marketing, Amazon affiliate and influencer marketing, Amazon PPC management, content and creative.
Yes, if you want to maximize your Amazon store's sales and generate awareness to your products. These specialized agencies have services like Amazon SEO, social media marketing, Amazon PPC management, and product photography to help you cut through the noise and boost your products.
It stands for Demand Side Platform, an advertising platform that allows brands to programmatically buy digital ads on and off Amazon premises, that is on amazon.com and other sites. Programmatic buying allows brands to identify target audiences. It then has the capability to find these audiences while they are browsing certain sites and display ads on those sites at the time of browsing.
Amazon has a vetted Service Provider Network to support third-party sellers in launching, managing, and growing their Amazon businesses. Services range from Amazon FBA preparation, Amazon Seller Central set up, logistics, inventory management to accounting and imaging.
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