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Programmatic Ads: Top 12 Platforms to Increase Your ROI in 2024 [Guide + Review]

By Adrienne Bosch Last updated: 15 minute read Marketing ToolsPerformance Marketing

Programmatic advertisement is revolutionizing how media ads are bought and managed, shaping the future of personalized, targeted digital marketing.

So, what is a programmatic advertisement? What are the best platforms to use? And how do they work?

In this guide, we cover everything you need to know about this type of advertising, from what it is to how it works and the many benefits of choosing programmatic ads for your business.

We have also compiled a full review of the top 12 platforms to use in 2024!

The reviews include key features, pros and cons, and pricing so that you can find the perfect fit for your business. Ready?

Let’s unlock the full potential of programmatic ad marketing!

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    Quick Comparison: Best Programmatic Ad Platforms

    Top Programmatic Advertising Platforms 

    Key Features

    Pros & Cons

    Our P2P Rating

    1. 33Across

    • Cookieless Infrastructure

    • Global Footprint

    • Lexicon Integration

    • Strong Partnerships

    • Privacy-Centric Design

    • Pros:

    • Privacy and Security

    • Innovative Solutions

    • Revenue Enhancement

    • User-Friendly UI

    • Service Quality

    • Cons:

    • Limited Support

    • Outdated Guides

    • Cost Concerns

    4.5/5

    2. MediaMath

    • Dynamic Budget Allocation

    • Modular Tech Stack

    • Omnichannel Ad Campaigns

    • Consumer Segmentation

    • Targeted KPIs

    • Pros:

    • Data Integration

    • Ad Diversity

    • Campaign Support

    • Omnichannel Campaigns

    • User Experience

    • Cons:

    • Outdated UI/UX

    • Non-Intuitive Reporting

    • Complex Interface

    4.5/5

    3. Adobe Advertising Cloud

    • Campaign Management

    • Real-Time Data

    • Custom Reporting

    • Audience Segmentation

    • A/B Testing

    • Bulk Editing

    • Batch Uploading

    • Brand Safety

    • Pros:

    • Comprehensive Integration

    • Robust Analytics

    • User-Friendly Interface

    • Creative Compatibility

    • Reliable Performance

    • Cons:

    • Steep Learning Curve

    • High Cost

    • Slow File Uploads

    4.5/5

    4. Google Display & Video 360  

    • Cross-Channel Campaigns

    • Data Integration

    • Audience Targeting

    • Reporting Tools

    • Advanced Analytics

    • Integration Flexibility

    • Pros:

    • Scalable Solutions

    • Google Integration

    • Diverse Inventory

    • Custom Reporting

    • User-Friendly UI

    • Cons:

    • Limited Small Business Suitability

    • Occasional UI Clunkiness

    • Complex Navigation

    4.5/5

    5. Pubmatic

    • Workflow Automation

    • Real-Time Analytics

    • Quality Supply

    • Mobile Integration

    • Analytic Reporting

    • Pros:

    • Intuitive Interface

    • High CPM Competitiveness

    • Flexible Reporting

    • High Fill Rates

    • Excellent Support

    • Cons:

    • Mobile Integration Challenges

    • Complex Initial Setup

    • Limited DSP Integration

    4/5

    6. Meta Business Suite

    • Ad Creation Tools

    • Advanced Targeting

    • Cross-Platform Management

    • Robust Analytics

    • Creative Flexibility

    • Audience Insights

    • User Engagement Tracking

    • Pros:

    • Intuitive Interface

    • Diverse Ad Formats

    • Effective Targeting

    • Comprehensive Analytics

    • Strong Brand Reach

    • Cons:

    • B2B Advertising Challenges

    • Complex Navigation

    • Learning Curve

    4/5

    7. SmartyAds 

    • AI-Powered Optimization

    • Precise Targeting

    • Brand Safety Features

    • Real-Time Bidding

    • Multi-Format Support

    • Anti-Fraud Integration

    • Cross-Channel Delivery

    • Pros:

    • High-Quality Traffic

    • Broad Vertical Reach

    • Intuitive Platform

    • Efficient Campaign Management

    • Responsive Support

    • Cons:

    • Limited CPC Campaigns

    • Limited A/B Testing

    • Geographic Traffic Limitations

    4/5

    8. Xander

    • Advanced Targeting

    • Fraud Protection

    • Brand Safety Tools

    • Large Inventory Access

    • Real-Time Monitoring

    • Goal-Based Campaigns

    • User-Friendly Interface

    • AT&T Customer Insights

    • Pros:

    • Helpful Customer Support

    • Intuitive Dashboard

    • Efficient Campaigns

    • Extensive Inventory

    • Effective Data Utilization

    • Cons:

    • Complex Platform Navigation

    • Slow Creative Approval

    • High Costs

    3.5/5

    9. Pacvue

    • Multichannel Advertising

    • Real-Time Analytics

    • Integrated Solutions

    • Category Insights

    • Pros:

    • Amazon-Specific Features

    • Effective Automations

    • Marketplace Issue Resolution

    • BuyBox Tracker

    • Category Insights

    • Cons:

    • Slow data loading

    • Interface aesthetics

    • Integration challenges

    4/5

    10. AdRoll

    • Cross-Platform Retargeting

    • Attribution Variables

    • Campaign Dashboard

    • Campaign Optimization

    • Bulk Editing

    • Pros:

    • Multichannel approach

    • Detailed analytics and reporting

    • Excellent customer support

    • Batch Uploading

    • Brand Safety

    • Cons:

    • Learning Curve for Navigation

    • Data Readability

    • Integration Issues

    4/5

    11. BidTheatre

    • Multi-Format Advertising

    • Data-Driven Targeting

    • User Privacy Protection

    • Brand Safety Measures

    • Real-Time Engagement

    • Third-Party Integrations

    • Flexible Invoicing Options

    • Pros:

    • Intuitive Interface

    • Effective Targeting

    • Excellent Customer Support

    • Comprehensive

    • Ad Format Flexibility

    • Cons:

    • Limited Global Scale

    • Deal Management Complexity

    • Limited Line Item Control

    3.5/5

    12. The Trade Desk 

    • Cross-Device Targeting

    • Creative Optimization

    • Measurement and Reporting

    • Geo-Targeting

    • Demand Side Platforms

    • Machine Learning Optimization

    • Pros:

    • Media Agnostic Approach

    • User-Friendly Interface

    • Comprehensive Reporting

    • Effective Customer Support

    • Powerful Machine Learning

    • Cons:

    • High DSP Fees

    • Complex Reporting

    • Occasional Platform Bugs

    3/5

    Scroll down to learn more about programmatic ads and to read our in-depth reviews of the top programmatic ad platforms!

    What Is Programmatic Ad Buying?

    Programmatic ads represent a significant evolution in the digital advertising realm. It is centered around automating the buying and selling of ad space and utilizing AdTech platforms for efficient campaign management with minimal human involvement.

    A key component of this system is Real-Time Bidding (RTB), which has revolutionized ad buying by enabling advertisers to target specific audiences based on relevant data points, thereby enhancing the efficiency and effectiveness of ad campaigns​​.

    Types of Programmatic Ads

    Broadly, you can buy four types of programmatic ads: video ads, display/banner ads, native ads, and social ads.

    How you buy those ads is where things get a bit more interesting. Here are five of the most common ways to buy programmatic ads:

    Real-Time Bidding (RTB)

    This is like an auction that happens instantly online when a webpage is loaded. Ad spaces on websites are up for grabs, and advertisers bid in real-time. The highest bidder gets to show their ad on the site. It’s a fast and flexible way to buy ad space​​.

    Private Marketplace (PMP)

    Think of this as an exclusive club for ad buying. Only selected advertisers are invited to bid on ad spaces in a private auction. It’s like RTB but more private and controlled, with a select group of advertisers getting the chance to bid​​.

    Preferred Deals

    These are special arrangements where a publisher reserves specific ad spaces for certain advertisers at a fixed price. It’s like getting first choice of the best seats at a concert, but for ads. These deals are not guaranteed, meaning the advertiser might still decide not to buy the ad space​​.

    Programmatic Guaranteed

    This is similar to making a reservation. Advertisers and publishers agree in advance to buy and sell certain ad spaces at a fixed rate. It’s more structured and predictable, with specific ad spaces guaranteed to be sold to the advertiser​​.

    Reserved and Unreserved Inventory

    Reserved inventory is like booking a hotel room at a fixed rate and knowing exactly what you’re getting. Unreserved, on the other hand, is like getting a last-minute deal on whatever rooms are left over, often through various online networks and ad exchanges​​.

    Check out this video by Senator We Run Ads for more on how programmatic adverting works:

    What Is Programmatic Advertising?

    Programmatic ad buying is the process of automating the buying, selling, delivery, and measurement of digital advertising campaigns using AdTech platforms. Programmatic ad platforms enable advertisers, publishers, and agencies to create, manage, and optimize ad campaigns across various channels with minimal human intervention.

    What Are the Benefits of Programmatic Ads?

    The appeal of programmatic display advertising lies in its efficiency and effectiveness. The benefits of using programmatic ads include:

    • Budget Efficiency: It enables precise targeting, reducing wasted impressions and increasing conversion probabilities.
    • Improved Targeting: Advertisers can utilize various data points and KPIs for more accurate audience targeting.
    • Efficient Campaign Management: You can easily adjust and monitor campaigns, saving time and resources.
    • Quick Inventory Access: Advertisers easily access a wide range of publisher inventories across devices and platforms.
    • Time-Saving: Reduces the time spent on manual negotiations and deal-making.
    • Wider Reach: Offers global reach by placing ads across various networks, channels, and locations​.

    This is why 19% of advertisers are increasing their programmatic spend, citing better ROI and performance as key motivators.

    Its expanding financial footprint serves as additional evidence of this shift toward programmatic ads.

    In 2023, global programmatic ad spend is expected to reach $558 million, marking a 13.1% increase from 2022 and almost double the amount spent in 2019​​.

    What’s more, the true value of programmatic ads extends beyond numbers; it’s in its ability to adapt and reach consumers across multiple platforms.

    Of the $46 billion spent on national digital advertising by Q3 2023, a significant 74% ($35 billion) was allocated to programmatic channels.

    There is also an increasing number of brands bringing programmatic campaign in-house, which allows for even more control over their ad campaigns, data, and costs:

    This shift enables brands to leverage the abundance of data available for more personalized and relevant ad delivery​​.

    Programmatic-Advertising Infographic
    Source: London Marketing Academy

    Moreover, the scope of programmatic ad campaigns has expanded beyond traditional display advertising to include mobile, video, and native advertising.

    Data and automation drive this expansion, enabling advertisers to deliver more individualized and pertinent ads.

    Native programmatic ads, for instance, integrate seamlessly within publishers’ content, offering less interruption and better engagement with audiences.

    Video advertising has grown significantly, particularly with the rise of streaming platforms and connected TV, while mobile ads capitalize on the increasing time consumers spend on mobile devices​​.

    Benefits of Programmatic Advertising and Why You Need It

    Programmatic ads are a vital and evolving component of modern digital advertising. They are automated, efficient, and adaptable to meet the evolving demands of companies and customers.

    Top 12 Programmatic Ad Platforms

    1. 33Across

    33Across is a publisher-monetization company founded in 2008. It delivers programmatic video and display ad revenue to publishers across devices, connecting buyers and sellers through attention-focused ad formats.

    With a global presence, the platform stands out for its large addressable footprint and commitment to operating without cookies, simplifying and fairing the process for publishers.

    A significant milestone in its journey includes the launch of Lexicon in 2021, an identity solution designed to help publishers succeed in a cookieless environment.

    33Across
    Source: 33Across

    Key Features

    • Cookieless Infrastructure
    • Global Footprint
    • Lexicon Integration
    • Strong Partnerships
    • Privacy-Centric Design

    Pros & Cons

    Pros

    • Privacy and Security
    • Innovative Solutions
    • Revenue Enhancement
    • User-Friendly UI
    • Service Quality

    Cons

    • Limited Support
    • Outdated Guides
    • Cost Concerns

    Pricing

    • Custom pricing

    Website33Across

    2. MediaMath

    MediaMath is a renowned demand-side platform acclaimed for its comprehensive end-to-end campaign management and extensive capabilities in running omnichannel ad campaigns.

    Trusted by over 3,500 advertisers, MediaMath stands out for its robust data integration, enabling advertisers to effectively target their most valuable customers through the MediaMath audience feature.

    The platform offers diverse ad options, including display, native, video, and audio, as well as out-of-home ads, ensuring advertisers have a variety of channels to engage their audience.

    Additionally, MediaMath is recognized for its exceptional service and support and is committed to assisting marketers in maximizing the impact of their campaigns.

    MediaMath Homepage
    Source: MediaMath

    Key Features

    • Dynamic Budget Allocation
    • Modular Tech Stack
    • Omnichannel Ad Campaigns
    • Consumer Segmentation
    • Targeted KPIs

    Pros & Cons

    Pros

    • Data Integration
    • Ad Diversity
    • Campaign Support
    • Omnichannel Campaign.
    • User Experience

    Cons

    • Outdated UI/UX
    • Non-Intuitive Reporting
    • Complex Interface

    Pricing

    • Custom pricing

    WebsiteMediaMath

    3. Adobe Advertising Cloud

    Adobe Advertising Cloud is a digital advertising powerhouse, seamlessly integrating with the broader Adobe Experience Cloud ecosystem.

    It’s a one-stop-shop for real-time advertising, offering tools to forecast, automate, and optimize media plans across search, display, and social ads.

    Its distinctive advantage lies in leveraging Adobe’s robust data analytics and creative capabilities, enabling marketers to craft more targeted, effective campaigns.

    Adobe Advertising Cloud Homepage
    Source: Adobe Advertising Cloud

    Key Features

    • Campaign Management
    • Real-Time Data
    • Custom Reporting
    • Audience Segmentation
    • A/B Testing
    • Bulk Editing
    • Batch Uploading
    • Brand Safety

    Pros & Cons

    Pros

    • Comprehensive Integration
    • Robust Analytics
    • User-Friendly Interface
    • Creative Compatibility
    • Reliable Performance

    Cons

    • Steep Learning Curve
    • High Cost
    • Slow File Uploads

    Pricing

    • Custom pricing

    Website: Adobe Advertising Cloud

    4.Google Display & Video 360

    Google Display & Video 360 represents the future of programmatic ads, especially within the context of real-time advertising Google.

    This platform merges potent tools into a singular, streamlined solution.

    Elevating beyond traditional Google Ads, it delivers unparalleled scale and dependability for programmatic media buying.

    DV360’s broad targeting capabilities make it exceptional for engaging high-intent audiences and implementing personalized retargeting strategies.

    Its ability to easily connect to Google’s huge data resources and other Google platforms greatly expands its uses, giving it a wealth of information and choices that make it stand out in the field of programmatic ad campaign.

    Google Display & Video 360 Homepage
    Source: Google Display & Video 360

    Key Features

    • Cross-Channel Campaigns
    • Data Integration
    • Audience Targeting
    • Reporting Tools
    • Advanced Analytics
    • Integration Flexibility

    Pros & Cons

    Pros

    • Scalable Solutions
    • Google Integration
    • Diverse Inventory
    • Custom Reporting
    • User-Friendly UI

    Cons

    • Limited Small Business Suitability
    • Occasional UI Clunkiness
    • Complex Navigation

    Pricing

    • Custom pricing

    Website: Google Display & Video 360

    5.PubMatic

    At its core, PubMatic is a powerhouse for publishers seeking to maximize their digital ad revenue.

    Its SSP platform stands out by empowering publishers with top-notch tools for ad quality assurance and revenue optimization.

    PubMatic’s technology enables efficient monetization of ad spaces across diverse formats like programmatic display advertising, OTT, CTV, video, and mobile, catering to the ever-evolving digital advertising landscape.

    PubMatic Homepage
    Source: PubMatic

    Key Features

    • Workflow Automation
    • Real-Time Analytics
    • Quality Supply
    • Mobile Integration
    • Analytic Reporting

    Pros & Cons

    Pros

    • Intuitive Interface
    • High CPM Competitiveness
    • Flexible Reporting
    • High Fill Rates
    • Excellent Support

    Cons

    • Mobile Integration Challenges
    • Complex Initial Setup
    • Limited DSP Integration

    Pricing

    • Custom pricing

    Website: Pubmatic

    6.Meta Business Suite

    Meta Business Suite, previously known as Facebook for Business, is one of the best programmatic ad platforms for small businesses, offering a range of ad formats like boosted posts, videos, and Stories.

    Its strength lies in targeting ads based on user location, demographics, and profile information.

    The suite provides tools for the efficient management of Instagram and Meta profiles, simplifying the control of a business’s social media presence.

    Meta Business Suite Homepage
    Source: Meta Business Suite

    Key Features

    • Ad Creation Tools
    • Advanced Targeting
    • Cross-Platform Management
    • Robust Analytics
    • Creative Flexibility
    • Audience Insights
    • Efficient Scheduling
    • User Engagement Tracking

    Pros & Cons

    Pros

    • Intuitive Interface
    • Diverse Ad Formats
    • Effective Targeting
    • Comprehensive Analytics
    • Strong Brand Reach

    Cons

    • B2B Advertising Challenges
    • Complex Navigation
    • Learning Curve

    Pricing

    • Custom pricing

    Website: Meta Business Suite

    7.SmartyAds

    SmartyAds is a versatile programmatic ad platform offering a full suite of tools for both ad buyers and sellers.

    It integrates a DSP for purchasing ad space across diverse channels, an SSP for managing ad sales, and an ad marketplace for streamlined transactions.

    With features like precise targeting, AI-powered optimization, and brand safety, SmartyAds is a comprehensive solution for today’s digital advertising needs.

    SmartyAds programmatic advertising platforms Homepage
    Source: SmartyAds

    Key Features

    • AI-Powered Optimization
    • Precise Targeting
    • Brand Safety Features
    • Real-Time Bidding
    • Multi-Format Support
    • Anti-Fraud Integration
    • Cross-Channel Delivery

    Pros & Cons

    Pros

    • High-Quality Traffic
    • Broad Vertical Reach
    • Intuitive Platform
    • Efficient Campaign Management
    • Responsive Support

    Cons

    • Limited CPC Campaigns
    • Limited A/B Testing
    • Geographic Traffic Limitations

    Pricing

    • Custom pricing

    Website: SmartyAds

    8.Xandr

    Xandr, formerly known as AppNexus and acquired from AT&T by Microsoft, provides sophisticated DSP, SSP, and marketplace solutions, making it a versatile choice in the real-time advertising space.

    The platform’s strong suit is its integration of extensive AT&T customer insights, which enhances targeting and campaign effectiveness.

    Xandr Invests’ robust features ensure efficient digital and TV advertising, backed by Microsoft’s advertising suite.

    Xander programmatic advertising platforms Homepage
    Source: Xander

    Key Features

    • Advanced Targeting
    • Fraud Protection
    • Brand Safety Tools
    • Large Inventory Access
    • Real-Time Monitoring
    • Goal-Based Campaigns
    • User-Friendly Interface
    • AT&T Customer Insights

    Pros & Cons

    Pros

    • Helpful Customer Support
    • Intuitive Dashboard
    • Efficient Campaigns
    • Extensive Inventory
    • Effective Data Utilization

    Cons

    • Complex Platform Navigation
    • Slow Creative Approval
    • High Costs

    Pricing

    • Custom pricing

    Website: Xandr 

    9.Pacvue Commerce

    Pacvue Commerce is a comprehensive commerce acceleration platform that integrates operations, retail media, and measurement into a single solution.

    It’s tailored for businesses looking to maximize the impact of their products across various marketplaces and categories.

    Pacvue automates campaigns, drives sales, offers real-time analytics, and reduces operational costs, making it a versatile tool for businesses of all sizes.

    pacvue Homepage
    Source: Pacvue

    Key Features

    • Multichannel Advertising
    • Real-Time Analytics
    • Automation
    • Integrated Solutions
    • Category Insights

    Pros & Cons

    Pros

    • Amazon-Specific Features
    • Effective Automations
    • Marketplace Issue Resolution
    • BuyBox Tracker
    • Category Insights

    Cons

    • Slow data loading
    • Interface aesthetics
    • Integration challenges

    Pricing

    • Custom pricing

    Website: Pacvue

    10.AdRoll

    AdRoll is a versatile marketing and advertising platform designed for targeting and retargeting users across various online channels.

    Its self-service nature allows marketers to effectively reach their target audience and analyze cross-platform results.

    AdRoll programmatic advertising platforms Homepage
    Source: AdRoll

    Key Features

    • Cross-Platform Retargeting
    • Attribution Variables
    • Campaign Dashboard
    • Campaign Optimization
    • Bulk Editing

    Pros & Cons

    Pros

    • Multichannel approach
    • Detailed analytics and reporting
    • Excellent customer support
    • Batch Uploading
    • Brand Safety

    Cons

    • Learning Curve for Navigation
    • Data Readability
    • Integration Issues

    Pricing

    • Ads: Pay As You Go
    • Marketing & Ads Plus: Starting at $36.00 Per Month

    Website: AdRoll

    11.BidTheatre

    BidTheatre, based in Stockholm, Sweden, offers a Demand Side Platform (DSP) that caters to the needs of media buyers across industries.

    It’s designed for precision advertising across multiple ad formats and devices, including desktop, mobile, and tablet.

    BidTheatre stands out for its user-friendly platform, effective targeting options, and robust support for agencies, advertisers, and integrators.

    It enables efficient advertising, leveraging data assets for real-time targeting and engagement.

    The platform also emphasizes inventory quality, user privacy, and brand safety, ensuring a secure and efficient advertising environment.

    BidTheatr programmatic advertising platforms Homepage
    Source: BidTheatr

    Key Features

    • Multi-Format Advertising
    • Data-Driven Targeting
    • User Privacy Protection
    • Brand Safety Measures
    • Real-Time Engagement
    • Third-Party Integrations
    • Flexible Invoicing Options

    Pros & Cons

    Pros

    • Intuitive Interface
    • Effective Targeting
    • Excellent Customer Support
    • Comprehensive Inventory
    • Ad Format Flexibility

    Cons

    • Limited Global Scale
    • Deal Management Complexity
    • Limited Line Item Control

    Pricing

    • Custom pricing

    Website: BidTheatre 

    12.The Trade Desk

    The Trade Desk offers a comprehensive platform for advertisers to plan, buy, optimize, and measure campaigns across various formats and devices.

    It’s known for its direct access to premium publisher inventory and cutting-edge identity solutions like Unified ID 2.0.

    The platform excels in reaching new audiences, providing cross-device targeting, and connecting campaigns to real-world results through advanced measurement tools.

    The Trade Desk Homepage
    Source: The Trade Desk

    Key Features

    • Cross-Device Targeting
    • Creative Optimization
    • Measurement and Reporting
    • Geo-Targeting
    • Demand Side Platform
    • Machine Learning Optimization

    Pros & Cons

    Pros

    • Media Agnostic Approach
    • User-Friendly Interface
    • Comprehensive Reporting
    • Effective Customer Support
    • Powerful Machine Learning

    Cons

    • High DSP Fees
    • Complex Reporting
    • Occasional Platform Bugs

    Pricing

    • Custom pricing

    Website: The Trade Desk

    Final Thoughts on Programmatic Ads & Platforms

    As we wrap up this deep dive into the world of programmatic advertisement, it’s clear that it redefines how businesses connect with their audiences.

    Embracing programmatic ads isn’t just a smart move; it’s an essential strategy for businesses aiming to thrive in the dynamic digital landscape

    What’s more, the platforms we’ve explored – from 33Across’s cookieless future to Google’s Display & Video 360’s seamless integration with massive data resources – illustrate the vast and varied landscape of options available to advertisers today.

    Each platform brings its unique strengths, catering to different needs and preferences, yet all converge on the common goal of making advertising more targeted, efficient, and effective.

    Frequently Asked Questions

    What is programmatic display advertising?

    Programmatic display advertising automates the decision-making process of where static display ads are placed, using sophisticated algorithms and real-time bidding. This technology utilizes data and machine learning to target ads to specific audiences at the right time and place, ensuring maximum relevance and efficiency. It's a leap from traditional ad buying, offering precision and speed that manual processes can't match. For a detailed exploration of how programmatic display advertising is reshaping the digital landscape and the best platforms to use, read the full guide.

    Which are the best programmatic advertising platforms for small businesses?

    For small businesses, the best programmatic advertising platforms are those that offer cost-effectiveness, ease of use, and strong targeting capabilities. Platforms like Google Display & Video 360 and Meta Business Suite stand out for their user-friendly interfaces and comprehensive targeting options. These platforms enable small businesses to reach their desired audiences with precision without needing extensive resources or advertising expertise. To discover more about these platforms and how they can benefit your small business, be sure to read the full review.

    What are the types of programmatic advertising?

    The most common types of programmatic ads are native, video, display and social media ads. Programmatic advertising comes in various forms, each suited to different advertising needs and scenarios. Key types include Real-Time Bidding (RTB), Private Marketplaces (PMP), Preferred Deals, and Programmatic Guaranteed. RTB allows for instant bidding on ad spaces, while PMPs offer a more exclusive, controlled auction environment. Preferred Deals are pre-negotiated, offering first dibs on premium ad spaces, whereas Programmatic Guaranteed deals ensure fixed ad space and pricing. Each type provides unique benefits, and understanding these can significantly enhance your advertising strategy. For an in-depth understanding of these types, make sure to read our full article.

    References

    ROI Revolution: Programmatic Advertising Trends, Stats, & News

    Media Radar: Programmatic Advertising in 2023: Who’s Buying and Why It Matters

    Growth Channel: The State of Programmatic Advertising in 2023

    Monetize More: 2023 Programmatic Advertising Explained