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Top 11 Hospitality Marketing Agencies to Help Your Business Thrive

By Adrienne Bosch Last updated: 21 minute read By Industry or SectorMarketing Agencies

Effective marketing is one of the most important aspects of running a successful hospitality business. However, hospitality marketing is also one of the most difficult to master. Because the industry is so diverse, determining the best strategy for your company is not as simple as it seems.

You may not have the time, energy, or capacity to throw yourself into promoting your business while managing it. This is why hiring a marketing agency catering to the hospitality sector could be a strategic advantage.

We’re confident that this article will assist you in identifying the right agency for your “Hospitality” business, whether it’s a hotel, resort, tourism destination, or restaurant. Read further to also discover the key characteristics specific to hospitality marketing.

11 Best Hospitality Marketing Agencies in 2024

1. Major Tom

Major Tom Hospitality Marketing Agency Logo

Major Tom

Toronto, Canada

Our Score

4.8

 

AGENCY SNAPSHOT

Founded: 2018

Locations: Vancouver, Canada; Toronto, Canada; New York, New York, USA

Number of employees: 51-200

KEY SERVICES

  • Hospitality Marketing
  • Web Development
  • Creative Strategy
  • Graphic Design
  • SEO & Media Planning

NOTEWORTHY CLIENTS

  • Giants of Africa
  • Curiosity Group Inc.
  • Canuck’s Place Hospital
  • Oliver
  • Tek Resources

WHY CHOOSE THEM?

Major Tom is a full-service interactive agency that specializes in digital marketing for the hospitality industry. They offer customized marketing plans, strategic thinking, and tactical execution to help hospitality businesses achieve their goals.

With expertise in various digital channels, including Google Ads and social media, Major Tom stays up-to-date with industry trends and collaborates closely with clients to develop targeted marketing strategies. As a Premier Google Partner, they have the resources to manage complex campaigns and optimize them for maximum ROI.

Their focus on long-term partnerships allows them to develop a deep understanding of each client’s business and adapt their marketing strategies accordingly. This leads to more effective and sustainable marketing efforts explicitly designed to assist hospitality businesses in thriving in an increasingly complex environment.

 

 

Major Tom Hospitality Marketing Agency Homepage
Source: Major Tom

2. Speakeasy Agency

Speak Easy Hospitality Marketing Agency Logo

Speakeasy Agency

Toronto, Canada

Our Score

4.9

 

AGENCY SNAPSHOT

Founded: 2018

Locations: Toronto, Canada

Number of employees: 11-50

KEY SERVICES

  • Hospitality Marketing
  • Digital Marketing
  • Social Media Ads
  • Social Media Management
  • Content Creation

NOTEWORTHY CLIENTS

  • Lost Love Social House
  • Score Pizza
  • Realtor
  • McCabe’s Irish pub and Grill

WHY CHOOSE THEM?

The Toronto-based, cost-effective digital marketing firm Speakeasy was established in 2018. Their goal is to deliver enterprise-level marketing services to various industries, including hospitality, at small business rates. They assist their hospitality-based clients in increasing their online presence through a sales-first strategy.

They prioritize assisting their clients in increasing their online presence through a sales-first strategy since they live and die by your bottom line. There are no overly lengthy, fixed-term agreements and most definitely no cookie-cutter approaches.

In addition to creating market-leading advertising campaigns, they work with an outstanding account management staff and internal experts to create social media strategies, well-optimized websites, organic SEO programs, and spectacular photo, video, and graphic design material.

 

Speak Easy Hospitality Marketing Agency Homepage
Source: Speak Easy

3. Incite Response

Incite Response Hospitality Marketing Agency Logo

Incite Response

Bellevue, USA

Our Score

4.7

 

AGENCY SNAPSHOT

Founded: 2001

Locations: Bellevue, Washington, USA

Number of employees: 1-10

KEY SERVICES

  • Hospitality Marketing
  • Mobile Marketing
  • Data Management
  • Guest Profiling
  • Customer Referral Programs

NOTEWORTHY CLIENTS

  • TroonGolf
  • Pioneer
  • Colorad Ballet
  • Coral tree Hospitality

WHY CHOOSE THEM?

Incite Response is a multi-awarded digital marketing company focusing on high-end website creation, website administration, social media marketing, integrated email campaigns, advanced lead tracking, PPC ad management, reputation management, and various data services.

They construct websites using WordPress, an open-source content management system, rather than a constrained proprietary platform, saving their clients time and money without compromising.

By mastering, creating, and integrating cutting-edge software into everything they do, they create a safe, robust, comprehensive, leading-edge digital marketing footprint for each hospitality client.

 

Incite Response Hospitality Marketing Agency Homeapge
Source: Incite Response

4. 97 Switch

97 Switch Hospitality Marketing Agency Logo

97 Switch

Chicago, USA

Our Score

4.9

 

AGENCY SNAPSHOT

Founded: 2003

Locations: Chicago, Illinois, USA

Number of employees: 1-10

KEY SERVICES

  • Hospitality Marketing
  • Web Design
  • Digital Marketing
  • Pay Per Click (PPC)
  • Advertising & SEO Services
  • Content Marketing

NOTEWORTHY CLIENTS

  • theWit Hotel
  • Hotel EMC2
  • Mobile Doorman

WHY CHOOSE THEM?

97 Switch is a high-end hotel marketing firm that places real value on relationships with people.

This agency conducts their business with the conviction that everything they do should be done with consideration for others.

97 Switch demonstrates this by offering their partners the finest service possible. They listen to what individuals have to say and respond accordingly based on their needs. They will not compromise their commitment to treating people well because it is a fundamental business component.

 

97 Switch Hospitality Marketing Agency Homepage
Source: 97 Switch

5. Q4Launch

Q4Launch Hospitality Marketing Agency Logo

Q4Launch

Mt. Pleasant, US

Our Score

4.8

 

AGENCY SNAPSHOT

Founded: 2008

Locations: Mt. Pleasant, South Carolina, USA

Number of employees: 29

KEY SERVICES

  • Hospitality Marketing
  • Web Design
  • Digital Marketing
  • Internet Marketing
  • Advertising & SEO Services
  • Content Marketing

NOTEWORTHY CLIENTS

  • Not available

WHY CHOOSE THEM?

Q4launch’s marketing strategy focuses on turning website traffic into visitors to your hotel. They collaborate with B&Bs, inns, boutique hotels, resorts, and enterprises that provide vacation rentals.

Although their recipe for success has been tested, Q4Launch doesn’t stop there! They continue to mine data to ensure they deliver the greatest results.

They offer various destination marketing services, such as Future proof® web design, hospitality email marketing, search engine optimization, social media management, pay-per-click advertising, content production, and copywriting, all of which are intended to increase customer ROI.

 

Q4Launch Hospitality Marketing Agency Homepage
Source: Q4Launch

6. Travel Media Group

Travel Media Group Hospitality Marketing Agency Logo

Travel Media Group

Maitland, USA

Our Score

4.7

 

AGENCY SNAPSHOT

Founded: 1982

Locations: Maitland, Florida, USA

Number of employees: 106

KEY SERVICES

  • Beekman Tower
  • American Motel Management Group
  • Hotel Elegante
  • Best Western on the Avenue

NOTEWORTHY CLIENTS

  • Beekman Tower
  • American Motel Management Group
  • Hotel Elegante
  • Best Western on the Avenue

WHY CHOOSE THEM?

 Travel Media Group deliberately designs every solution with hoteliers in mind. Their dedication to the success of their clientele distinguishes them from other providers. With a committed support staff in place, they will assist you in addressing your property’s particular requirements.

This agency offers services that provide hotels with a competitive edge through business and marketing analytics.

Travel Media Group delivers better hotel marketing to assist hotels in generating more revenue. They have been hospitality marketing pioneers for over 30 years, so you can count on them as your reliable partner.

 

Travel Media Group Hospitality Marketing Agency Homepage
Source: Travel Media Group

7. Milestone Internet Marketing

Milestone Hospitality Marketing Agency Logo

Milestone Internet Marketing

San Jose, USA

Our Score

4.8

 

AGENCY SNAPSHOT

Founded: 1998

Locations: San Jose, California, USA

Number of employees: 660

KEY SERVICES

  • Web Design
  • Digital Marketing
  • Hospitality Marketing
  • Reputation Management
  • Integrated Marketing

NOTEWORTHY CLIENTS

  • Amstar DMC
  • The Kitano Hotel New York
  • Turf Valley
  • The Kahler

WHY CHOOSE THEM?

Milestone helps you be everywhere your customers are by boosting your digital presence and making information more accurate, consistent, and visible.

Moreover, they use a digital presence platform to accomplish this and can add as much or as little service as you require. Through SEO-powered omnichannel marketing, they work with huge brands and mid-size companies across industries to increase traffic, engagement, and revenue. Their cutting-edge products and services help clients generate income and return on investment worldwide.

Milestone does business with more than 2,000 organizations globally, including well-known hotel chains, significant retailers, and financial services firms. Milestone has won over 300 honors and is known for fusing excellent design with cutting-edge technological capabilities.

 

Milestone Hospitality Marketing Agency Homepage
Source: Milestone

8. Blue Magnet Interactive

Blue Magnet Interactive Hospitality Marketing Agency Logo

Blue Magnet Interactive

Chicago, USA

Our Score

4.9

 

AGENCY SNAPSHOT

Founded: 2007

Locations: Chicago, Illinois, USA

Number of employees: 10

KEY SERVICES

  • Hotel Online Marketing
  • Search Engine Optimization
  • Social Media Optimization
  • Website Development
  • Graphic Design

NOTEWORTHY CLIENTS

  • Radisson Hotel
  • Other hotels and motels
  • Other resorts

WHY CHOOSE THEM?

Blue Magnet Interactive is a full-service digital marketing business that specializes in the hospitality industry.

Hotels, CVBs, hospitality management firms, and other businesses involved in the travel industry rely on them for expert advice on search engine optimization, website design and development, social media management, paid search, and email marketing.

 

Blue Magnet Interactive Hospitality Marketing Agency Homepage
Source:: Blue Magnet Interactive

9. Fisheye Marketing

Fisheye Marketing Hospitality Marketing Agency Logo

Fisheye Marketing

Sioux Falls, US

Our Score

4.7

 

AGENCY SNAPSHOT

Founded: 2015

Locations: Sioux Falls, South Dakota, USA

Number of employees: 3

KEY SERVICES

  • Hotel Online Marketing
  • E-mail Marketing
  • Social Media Optimization
  • Story Telling

NOTEWORTHY CLIENTS

  • Not available

WHY CHOOSE THEM?

Fisheye Marketing is a small-business agency in Sioux Falls, South Dakota. It is dedicated to helping others by providing small businesses with value through honest connections.

They believe that having peace of mind is a priceless asset for your business. Staying current with the internet’s constantly evolving trends might take a lot of time.

In truth, even small businesses that are knowledgeable about the best online marketing channels available today are frequently overburdened with day-to-day tasks and unable to devote the time and effort necessary to convey your story. Their intention is to give you peace of mind by assuring you that your company or organization is being represented as effectively as possible.

 

Fisheye Marketing Hospitality Marketing Agency Homepage
Source: Fisheye Marketing

10. ENVISIONWORKS Inc.

ENVISIONWORKS Inc. Hospitality Marketing Agency Logo

ENVISIONWORKS Inc.

Miami, USA

Our Score

4.9

 

AGENCY SNAPSHOT

Founded: 2000

Locations: Miami, Florida, USA

Number of employees: 2

KEY SERVICES

  • Hotel Online Marketing
  • Luxury Brand Marketing
  • Brand Positioning
  • Photography & Artistic Direction
  • Graphic Design

NOTEWORTHY CLIENTS

  • Not available

WHY CHOOSE THEM?

ENVISIONWORKS is a Miami-based boutique digital marketing company focusing on high-end hotels and resorts, unusual lifestyle settings, and travel-related experiences. For more than twenty years, it has served as some of the top trendsetters and tastemakers in the world.

Some of the most prestigious luxury hotels, resorts, and villas from the Leading Hotels of the World, Relais & Chateaux, and Small Luxury Hotels of the World portfolios, located in the United States, the Caribbean Islands, and prestigious European locations, are among their clients for destination marketing.

Their turnkey approach gives customers a single point of contact and a definite competitive advantage.

 

ENVISIONWORKS Inc. Hospitality Marketing Agency Homepage
Source: ENVISIONWORKS Inc.

11. Pace

Pace Hospitality Marketing Agency Logo

Pace

Marietta

Our Score

4.8

 

AGENCY SNAPSHOT

Founded: 2009

Locations: Marietta, Georgia, USA

Number of employees: Not listed

KEY SERVICES

  • Hotel Online Marketing
  • Sales Solutions
  • Sales Coaching & Mentoring
  • Online Marketing

NOTEWORTHY CLIENTS

  • Pepsico
  • Truist
  • Four Seasons

WHY CHOOSE THEM?

Pace provides corporate businesses and hospitality companies with demonstrable, long-term business results.

With practical, personalized sales solutions, Pace agency provides corporate businesses and hospitality companies with demonstrable, long-term business results. Pace transforms your complex sales difficulties into clear answers directly connected to successful sales execution.

Furthermore, their highly successful sales professionals provide instruction and mentoring in practical workshops utilizing your actual pipeline data to achieve measurable long-term sales results. In addition, every subject they discuss and every argument they make is intended to increase the volume and velocity of your pipeline and the number of higher-value sales you close.

 

Pace Hospitality Marketing Agency Homepage
Source: Pace

Hospitality Marketing: Key Characteristics

Marketing a hospitality brand is slightly more complicated than marketing a business in any other sector because you are selling an intangible experience as much as a product or service. Therefore, Hospitality brands necessitate a comprehensive marketing strategy that includes social media, influencer marketing, content marketing, SEO, location-based and mobile marketing.

Of course, different subcategories, such as restaurant marketing, hotel marketing, theme park marketing, and so on, will have more effective strategies than others. However, there is significant overlap between all of these tactics, and many of the principles are universal.

As a result, tactics such as video marketing, user-generated content marketing, and customer-centric mindsets will be present in any well-run hospitality company and their tactics.

Customer Experience

In the competitive world of hospitality, the most important factor in getting a customer to return is how they feel. To be a successful restaurant or travel agency, you must implement comprehensive experience marketing strategies.

Furthermore, it is critical to remember that providing excellent customer service does not always result in immediate financial gains but will almost always pay off in the long run.

Collecting analytics from online customer testimonials on review websites is one way to get high returns and a steady stream of repeat customers. This will provide you with a wealth of information about your customers’ preferences, suggestions for improving your business, and indicators of future sales.

Experiential Marketing Infographic
Source: Lundmark

Branding

Before you can expect any of your marketing efforts to succeed, you must first decide what you’re selling.

To help you decide on your brand identity, consider asking yourself some of the following questions:

  • What distinguishes your hospitality business?
  • What types of people are you hoping to attract?
  • What is your brand’s tone (friendly, elegant, sassy, etc.)?
  • What impression do you want people to have after visiting your establishment?
  • What is the level of competition in your area?

Video Marketing

By posting videos on Facebook Live, Instagram, Snapchat, Discord, Reddit, and YouTube, hospitality companies in the travel industry can easily and effectively interact with their target market.

Although written content can help you raise brand awareness and attract readers’ attention, why not provide them with digestible visual content about your hotel, restaurant, or resort?

As a result, marketers have a nearly limitless number of options at their disposal, ranging from live feeds of hotel activities to promotional videos highlighting hotel features and customer interviews discussing their experiences. Furthermore, with the growing popularity of 360-degree video, there are more options than ever before for completely immersing viewers.

For example, you could use video marketing to show people the peaceful moments they can have at your hotel, highlight your delectable cuisines, or highlight the fun activities you offer.

For example, Marriott Hotels capitalized on video marketing’s increasing popularity and effectiveness when they launched their short film campaign, posted on the Video One Productions‘ YouTube channel.

Content Marketing

We just discussed how video content is often more effective than written content; however, both are classified as content marketing. Similarly, each type of content marketing has its place and can significantly impact sales and your customer base.

Content marketing stats infographic
Source: Visme.co

Content marketing aims to attract customers by providing them with valuable, almost always free, resources that will influence their purchasing decisions in your favor.

Running a blog or a weekly magazine, for example, can serve this purpose extremely well because you’ll provide information that potential customers will find useful.

Influencer Marketing

Influencer marketing is quickly becoming a great option for hospitality marketers looking to stay relevant in a crowded market. This digital take on traditional word-of-mouth advertising helps hotels build their brands and attract direct bookings.

us-influencer-marketing-platform-market
Source: GrandViewResearch

By developing consumer reputation and trust, you can reach a much larger audience and gain more clients for your hotel or travel company. As a result, you can attract potential clients by delivering genuine content from a highly influential and authoritative person in the industry.

You could, for example, target young people who prefer Airbnb services over traditional hotels with your influencer marketing campaign. the market segment you’re attempting to tap into.

User-Generated Content

User-generated content is quickly gaining traction in marketing strategies and is now a common tactic employed by any hospitality promotion agency. When used correctly, user-generated content can help significantly increase brand reputation and awareness.

User-generated content is created by online users and shared with others. It can include endorsements, comments, forums, blog entries, social publishing, etc.

Good Online Reviews Influence Purchases Infographic
Source: LocaliQ

Before making a final decision, a potential customer who is looking for information about your brand online will usually read customer reviews about your business on other websites or social media platforms.

One effective strategy is to encourage your visitors to share their experiences on social media. Hold contests, create brand hashtags, or set up photo opportunities at your hotel to accomplish this.

Summary: Hospitality Marketing: Key Characteristics

  • Customer Experience
  • Branding
  • Video Marketing
  • Content Marketing
  • Influencer Marketing
  • User-Generated Content

Wrapping Up

Effective marketing is crucial for attracting guests and driving revenue. By partnering with a reputable and experienced hospitality promotional agency, hotels and other accommodation providers can leverage the latest strategies, tools, and technologies to elevate their brand, reach their target audience, and ultimately boost their bottom line.

From comprehensive digital marketing campaigns to targeted traditional advertising efforts, these top agencies have the expertise and resources to help hospitality businesses of all sizes and types thrive in an ever-evolving marketplace.

By investing in professional marketing services, hotels can focus on delivering exceptional guest experiences while leaving the marketing initiatives to the experts.

Frequently Asked Questions

Is a social media management strategy necessary for the hospitality industry?

Yes, a well-planned social media management strategy is essential for hospitality businesses. Social media platforms have become powerful marketing and communication channels, and leveraging them effectively can provide significant benefits.

Why is hospitality marketing important?

To be successful, hotels, motels, restaurants, resorts, and theme parks require customer loyalty and social proof. Furthermore, with a decrease in market size between 2019 and 2022, you'll have to work even harder to be profitable in the hospitality industry. As a result, hospitality marketing is critical.

Why do hotels need a specialized hotel marketing agency?

Their focused approach, understanding of travel trends and consumer behavior, and experience in executing targeted campaigns can significantly enhance a hotel's visibility and brand recognition and ultimately drive increased bookings and revenue.

References

How and WhatHospitality marketing – definition and importance

ThriveGlobal: The Difficulties of Marketing in the Hospitality and Why Internet Marketing Is the Final Frontier for Small Businesses in the Hospitality Space

Cvent: What Is the Hospitality Industry? Your Complete Guide

SoegJobs: KEY SUCCESS FACTORS OF THE HOSPITALITY INDUSTRY

Statista: Market size of the hotel and resort industry worldwide from 2013 to 2022, with a forecast for 2023

FinancesOnline: 109 Hospitality Statistics You Must Know: 2021/2022 Data Analysis & Market Share

LocalIQ: 90 Online Review Statistics That Will Blow Your Mind in 2024