It’s never been easier for businesses to create and grow a dedicated base of targeted buyers, while optimizing brand reach and credibility, than with Discord marketing!
But, many brands don’t know much about Discord or how it can help promote services beyond gaming, and fuel brand growth.
Successful Discord marketing centers around brands developing engaged online communities, which fuel brand loyalty.
Discord marketing done right is a steady and strategic process. But with the right know-how, and some of Discord’s handy automation bots, you can easily grow and engage your online community.
And your audience already wants to feel like they’re a part of a community – almost 80% of internet users are part of an online community, and 85% of marketers confirm communities build customer trust and improve buying journeys!
So, how do you get your Discord marketing right?
Today, we’re covering the top Discord marketing strategies to use, innovative ways to achieve rapid Discord community growth, and everything else you need to know to make the most of this community-driven platform!
Let’s get started!
Discord is an online social platform allowing users worldwide to chat, call, and video call for free. To interact with others, Discord users must join community servers. Users find these servers via invite or Discord Explore. After joining Discord servers, users can chat with others on various channels.
For instance, you have a server for your workforce. To divide departments for communication to reach the appropriate people, create channels for each team. Top management may have a dedicated channel, with a different one for your sales team and a separate one for data analysts or finances.
You can allow teams to share a channel, while having their own too!
But Discord isn’t only a social communication platform. Discord is vital for online marketing and community building too!
With Discord marketing, brands can create exclusive content and share it with their online communities, while reaching thousands of targeted buyers. This social channel allows you to optimize your reputation and social credibility, and keep your audience engaged through a branded experience.
Summary: What is Discord?
Discord is an online social and marketing platform. Users can can chat, call and video call for free! Businesses use Discord to develop online communities of loyal users and reach thousands of targeted buyers.
Discord is the perfect platform for community marketing. And all successful brands have established communities because buyers love feeling like they belong!
If you want to build and grow an online community of buyers and qualified leads, Discord has the features you need like:
Once you have an up and running Discord server, develop an online community.
An online Discord community will take time, and you need to keep these tips in mind:
If you post content on other channels like a blog or social media page, share it on your Discord server. Your community members will appreciate valuable content tailored to them. For example, if you sell three different gardening spades, create and promote a quick guide for buyers to know which one suits their needs best.
But you don’t only have to share the content you create. You can share content from other industry sources too. Ensure this content doesn’t clash with your brand but provides more value to your audience. With this approach, you can build credibility and authority among your community.
Discord marketing allows brands to share content, and this can help you:
Customer service is the core of a positive customer experience. And the experiences your buyers have with your brand determine customer loyalty. Almost 50% of people stop supporting a brand after bad customer support, whereas 81% will be more likely to make repeat purchases if they receive great customer service.
Fortunately, Discord allows businesses to quickly answer customer queries. Discord offers an instant messaging system in real-time. You can have one dedicated customer service channel to centralize your customer messages and set notifications so members receive instant support.
If you have a considerable workforce, use various customer support channels based on the question’s topic.
Discord marketing makes customer support seamless because:
Summary: Discord Marketing Benefits
The perks of Discord marketing include:
While creating customer-centric content is excellent for audience engagement, nothing beats user-generated content. User-generated content is more natural, and persuasive, than brand-developed content.
Motivate your community to create user-generated content by setting up channels to discuss your brand. Businesses can also ramp up how much user-generated content their audience organically produces by offering a giveaway in exchange for this content.
So that customers love generating content for your brand, be consistent and engaging. Users will only make an effort for brands that resonate with them.
Discord is a fantastic platform to boost audience engagement. Unlike your website, your Discord channel acts as your audience’s “hangout” spot.
To build and nurture audience engagement with Discord marketing, you can:
Guess what makes it easier to promote yourself on Discord? The Discord partnership program!
While this program is aimed at established and highly engaged communities, new members can also join but not every Discord server makes the cut, and it’s an extensive application process ahead.
Here’s the list of requirements (from Discord) to join the partner program:
There are loads of perks to joining Discord’s Partner Program, like:
Discord’s Partner Program is a challenging circle to join but it’s worth it. You can unlock features that take your Discord server to the next level!
Like networking on other social media platforms, you can network on Discord too. Network with like-minded Discord users to grow your community and develop valuable relationships.
For example, you can build relationships with impactful users through networking on Discords, such as:
Interact with like-minded users in your community and on other Discord servers to maximize your chances of building profitable relationships.
Who doesn’t like a fun event? You can host events on Discord and engage your current community while attracting new members.
Here’s a list of activities you can use for Discord events:
All it takes to host a successful Discord event is knowing what will entertain your community, and encourage them to interact. Looking at the list above, is there something you know your audience will enjoy? Or do you need to think out-the-box?
To get started, click on your servers name and then go to this tab:
Create a lot of hype before launching an event. Besides this being excellent marketing, it provides insight into how excited your audience is. If you notice little enthusiasm, add a few valuable updates aligned to your audience’s preferences.
Use Discord bots to make hosting an event easier. A few of the best Discord event bots are ChronicleBot, Groupflows, Giveaways Manager, and Advertiser bot. You can use multiple Discord bots to launch the perfect event – easily!
Lure members into your community with special discounts and offers. Consider what attracts your target audience and use this benefit to expand your community.
Offered as Discord discounts and offers, you can attract new members with:
You can offer Discord users so much to join your community! And if you want to do this within your community, offer deals to your most loyal and engaged members. Your brand can gain new members while securing brand loyalty with your most valuable members.
You can find insights into your community’s performance on Discord.
To view Discord Server Insights, you need 500 or more community members, and then Discord will unlock this feature. On the Server Settings page, you’ll notice a new option, “View Server Insights”.
You can also use this link to see all the servers where you have permission to view the server’s analytics.
With the Discord View Server Insights feature, brands can look at analytics like:
Discord makes these statistics easy to evaluate with colorful graphs. If you use the Spiketrap Discord add-on, it gets even better!
Spiketrap users can seamlessly integrate their Discord server to this platform. Once integrated, Spiketrap provides insights into what your Discord users chat about in every channel. You can get community safety ratings too!
Summary: 7 Bullet Proof Discord Marketing Strategies
The best Discord marketing strategies are:
A common challenge for Discord marketing is motivating your audience to engage with your brand and share your name. While content is the key to this, a giveaway or social media contest can help you quickly achieve this.
You can host a giveaway to share your content and grow your community. To enter your giveaway, users must take specific actions reliant on your contest rules.
For example, say you sell NFTs through Discord. To launch a giveaway, you can require users to buy a limited edition NFT with the chance to win a small collection. Or you can host a monthly giveaway, requiring users to submit NFT designs. The best design gets to be the inspiration for your next NFT, and the winner receives one free copy.
There are many angles for a Discord giveaway. If you want to host a successful Discord giveaway, consider these factors:
Here’s an example of how a crypto brand on Discord concluded their giveaway. They expressed their mission and values, how they selected the winner, what the prize was and how to contact them:
You can use bots to promote your channel and interact with your audience. These bots can help you host giveaways and polls, and automate other tedious tasks for Discord marketing.
Discord bots are fantastic for thriving Discord servers because:
But here’s the thing – many Discord bots offer different features. You can find Discord bots to do tasks like:
Discord even helps you choose the right bots for your community, by providing a monthly rating of the top bots!
Summary: 2 Innovative Discord Marketing Ideas to Try
The top 2 unique Discord marketing approaches for results include:
Discord’s social platform is the perfect opportunity to grow and develop a thriving community of loyal customers. Whether your services are gaming, crypto, NFTs, or creative services, Discord is what you need to connect your audience to your brand and each other. Because Discord is free to join, users can join your online community effortlessly.
It’s not simple to achieve successful Discord marketing. Brands need to use these top 7 Discord marketing strategies to accomplish results. These strategies can help you engage targeted users, improve user experience in your community through automation, and host live events!
Discord is an online social platform allowing users to chat, call and video call for free. Users on this platform must join communities to interact with brand's and other users. Because of this, businesses can establish thriving Discord communities to take full advantage of this social platform. Read this article for details what Discord is, why brands should use Discord marketing and the best Discord marketing strategies in 2022. The best Discord marketing strategies include encouraging user-generated content, offer Discord sales and discounts, leverage Discord server insights and focus on building audience engagement. More top Discord marketing strategies include joining Discord's partner program, hosting live events, networking with other Discord users and staying on top of Discord insights. Read this article for details on the best Discord marketing strategies to boost your growth. Two of the most effective ideas for successful Discord marketing are hosting a giveaways to excite your community, and using multiple Discord bots to automate tedious tasks and improve customer experience. Read this full article for more detail on the best ideas for Discord marketing and the top Discord marketing strategies.
Frequently Asked Questions
What is Discord?
What are the best Discord marketing strategies?
What are the best ideas for Discord marketing?
Discord is an online social platform allowing users to chat, call and video call for free. Users on this platform must join communities to interact with brand's and other users. Because of this, businesses can establish thriving Discord communities to take full advantage of this social platform. Read this article for details what Discord is, why brands should use Discord marketing and the best Discord marketing strategies in 2022.
The best Discord marketing strategies include encouraging user-generated content, offer Discord sales and discounts, leverage Discord server insights and focus on building audience engagement. More top Discord marketing strategies include joining Discord's partner program, hosting live events, networking with other Discord users and staying on top of Discord insights. Read this article for details on the best Discord marketing strategies to boost your growth.
Two of the most effective ideas for successful Discord marketing are hosting a giveaways to excite your community, and using multiple Discord bots to automate tedious tasks and improve customer experience. Read this full article for more detail on the best ideas for Discord marketing and the top Discord marketing strategies.
ChronicleBot: Manage Discord Events
Discord: Server Insights FAQ
Discord Bots: Giveaways Manager
Discord Bot List: Advertiser bot
Groupflows: Discord Event Planner
Spiketrap: Contextual Analysis Tools