When done right, pay-per-click advertising can be a very effective technique for accomplishing business goals, whether for small or large businesses. It complements your search engine optimization effort and should be part of your social media marketing strategy. It allows you to set a pre-defined monthly ad spend budget and track how those marketing dollars deliver results.
If you’re wondering where to begin or how to improve your existing campaigns, we have reviewed such digital agencies, along with their range of services and notable clients.
AGENCY SNAPSHOT
Founded: 2017
Location: New York City, USA, and fully remote with employees across the US
Number of Employees: 51 – 200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
PartnerCentric provides strategic, data-informed, and tech-enabled services that generate growth, revenue and have a meaningful impact on your marketing goals.
With a wealth of experience in performance and partner marketing, its team of expert marketers creates fully customized ‘speed to value’ strategies. Despite being a big agency, PartnerCentric still provides high-touch customer service to meet your unique business objectives.
PartnerCentric is a woman-owned (WBE-certified) agency and the largest independent partner marketing agency in the US, with remote employees across the country.
PartnerCentric works with clients of all sizes, from start-ups and SMBs to global enterprises.
AGENCY SNAPSHOT
Founded: 2007
Location: HQ in Linz, with offices in Vienna, Austria, and London, UK
Number of employees: 51 – 200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Smec is considered to be one of the global leaders in paid search automation. They are a specialized SaaS+ company and are known for their professional and innovative approaches. They have developed many award-winning PPC automation software custom-designed for Google Ads and Microsoft Advertising.
Also, it has developed its own Smec Market Observer. This software is used to determine a client’s key performance data, as they continue to monitor the e-commerce sector very closely.
AGENCY SNAPSHOT
Founded: 2014
Location: Los Angeles and Orange County, California, Austin, Texas, and New York City, USA, with offices in England, UK and Toronto, Canada
Number of employees: 51 – 200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Directive is a leading digital marketing agency, providing specialized services for B2B and SaaS companies.
In addition, Directive is perfectly poised to help midmarket and enterprise companies in developing successful SEO and PPC campaigns. They are also well known for increasing leads and optimizing conversion rates (CRO) for each of their clients.
AGENCY SNAPSHOT
Founded: 2011
Location: Belfast, Dublin, Glasgow, and London, UK
Number of employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Loud Mouth Media is a popular, multi-award-winning agency based in Belfast, Ireland. They won the “Best Small PPC Agency in the UK” for 2017, 2018, and 2022 at the UK Search Awards and the US Search Awards in 2021.
This trendy agency specializes in PPC advertising, while other services such as social media advertising, e-commerce marketing and SEO campaign management are also available. If you’re an SME and are in need of a specialized service, then Loud Mouth Media may be the answer.
AGENCY SNAPSHOT
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
KleintBoost is a specialized agency that works with a wide range of clients.
KlientBoost offers in-house developers, a dynamic team of marketers, and experienced conversion designers. Their aim is to create perfect and smooth customer experiences on your landing pages and turn those interactions into more customer conversions.
They have also become recognized for repeatedly increasing click-through rates, as well as decreasing their client’s cost-per-acquisition.
AGENCY SNAPSHOT
Founded: 2013
Location: Lehi, Utah, USA
Number of employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Stryde is an e-commerce marketing agency located in the United States. It is a superb agency for B2C and e-commerce-focused businesses. Their marketing team is made up of professionals who strive to help both small, midmarket, and enterprise companies strengthen their online visibility and revenue.
Their industry expertise is in fashion, babies, travel, sports and outdoor gear, home goods, and health and wellness.
AGENCY SNAPSHOT
Founded: 2007
Location: Liverpool, Knutsford, London, and Kendal, UK
Number of employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
PPC Geeks works with SME businesses in the B2B and B2C environments, and they’ll audit your website for free. Choose this agency if you want comprehensive PPC services across all platforms.
This agency is listed as one of the Top Advertising & Marketing Agencies in the UK, as well as the Top PPC Management Agencies in the UK.
AGENCY SNAPSHOT
Founded: 2012
Location: Stockholm, Gothenburg, and Linköping, Sweden, Copenhagen and Aarhus Denmark, Bergen and Oslo, Norway; and Helsinki, Finland
Number of employees: 201 – 500
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Precis Digital has a signature customization suite, analysis platforms, and algorithms. This agency is the perfect solution if you’re a mid-level or enterprise company looking for data-driven PPC strategies.
This agency focuses on paid advertising and search optimization while also offering services in analytics and data science.
Precis Digital also has 20 different awards stashed in its awards cabinet. In particular, they have received notable awards from the European Search Awards, The Drum Search Awards, and The Search Engine Land Awards.
AGENCY SNAPSHOT
Founded: 2009
Location: Chicago, Illinois, USA and Vilnius, Lithuania
Number of employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
SCUBE Marketing is a dynamic team of thinkers who focus on helping e-commerce companies grow sustainably in their marketing campaigns.
Their motto is “to give shark fins to our little fish customers.” Now that portrays what they’re all about, as they mainly work with e-commerce divisions of D2C Brands, B2C Retailers, and B2B Distributors.
More specifically, SCUBE Marketing helps these types of businesses create, optimize, and scale their paid advertising campaigns on PPC, online shopping, and social media channels.
When it comes to paid advertising, there’s a good reason these Pay-per-Click agencies exist, especially given the complex platforms and algorithms that need to be managed and monitored effectively and across the ecosystem of Google and Microsoft properties.
However, just remember that it may take a number of calls and engagements to find the right one, best suited to your business. So make sure you give yourself plenty of time.
These are campaigns where brands pay for each user click, as opposed to traditionally a placement fee for a TV ad not knowing the actual viewership. They can include search ads, social media ads, video ads, Amazon ads, website banner ads, Gmail ads, etc. They can include both initial placements and re-targeting (e.g., delivering previously browsed products on another site for the same user), although these ads are typically on the basis of cost-per-thousand impressions (CPM).
It often involves maximizing conversion within a pre-set ad budget. When targeting and keyword research is done right, brands can maximize their reach to relevant audiences and subsequently achieve a high number of conversions.
It is a team of online advertising experts that specialize in Pay-Per-Click (PPC) advertising to maximize profitability and conversion for their clients.
Services can include determining overall campaign strategy and budget, target audiences, the best keywords tailored to the audiences, and monitoring and analyzing keyword competition and conversion tracking.
They can help implement A/B testing of new ads and landing pages and conduct regular experiments across the entire PPC funnel, ultimately improving your conversion rate and ROI.
Such services are useful for eCommerce solutions, efficient lead generation, and search engine marketing (SEM). Agencies can manage client's display ads on multiple search platforms, including Google AdWords, Microsoft Advertising (Bing Ads), and Yahoo, and social media platforms, including Facebook, YouTube, Instagram, TikTok, Twitter, and LinkedIn.
It is essentially what pay-per-click advertising agencies do. It could involve managing a single campaign, starting from budgeting, target audience selection, keyword analysis, content development, executing on a platform, running and monitoring campaign performance, and optimizing by fine-tuning certain aspects.
It could also be overall paid advertising across multiple platforms and optimizing spend among them.
Our list of the best includes PartnerCentric, smec, PPC Geeks, and Precis Digital.
Below are our considerations:
A solid online presence.
Positive reviews across different platforms.
A strong social media presence.
A wide range of positive case studies.
A track record of providing clear PPC strategies for each of their clients.
A highly specialized and proficient team of PPC experts.
And finally, some good experience in the PPC game.
Amazon PPC is done through Amazon Advertising, where brands can pay to display ads when consumers search on certain keywords. The goal is to drive high-intention traffic to own stores or products and close on the sale.
CPC means cost per click, which is a marketing metric, whereas PPC means pay per click and is a digital marketing tactic. CPC can be the unit cost for pay-per-click to calculate how much monthly ad spend to set aside. It could also be a calculated metric once the campaign starts running, as some platforms ask brands to set aside a total amount, and actual reach would depend on how many end users who qualify for targeting end up showing up on the platform for that month. CPC is an important metric to compare ad spend across different channels, so brands can optimize among them.
Pay Per Click Guide: https://blog.hubspot.com/marketing/ppc
PPC Management: https://www.acquisio.com/blog/agency/what-is-ppc-management/
The Best 5 PPC Marketing Companies: https://neilpatel.com/blog/ppc-companies/
Top Pay Per Click (PPC) Companies: https://clutch.co/agencies/ppc
The 10 Best PPC & Remarketing Agencies: https://www.ventureharbour.com/best-ppc-agencies/
PPC Trends You Can’t Ignore in 2023: https://programminginsider.com/ppc-trends-you-cant-ignore-in-2023/
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