10 Best Pay Per Click (PPC) Agencies to Boost Your ROI in 2023 [Review]

Are you searching for some of the best Pay Per Click Agencies out there to help guide you through your ad campaigns?

I bet you’re also a little tired of doing it alone, or maybe you’re over the costly output with minimal return.

When some people hear PPC, they think ‘complicated!’ But when done the right way, it can be a very effective and lucrative marketing technique for both small and large businesses.

According to a study, 45% of small businesses are using PPC advertising because 70% of people are using social media these days, so why not jump on the bandwagon if you haven’t already done so?

If you’re wondering where to begin or how to improve your existing PPC campaigns, well that’s where the professionals come in. Dedicated and experienced Pay Per Click agencies actually do this kind of stuff for a living. Every day, all day!

So why not take a good look at the PPC agencies below to see which one will suit your type of business the best.

We have reviewed each one and found that they’re the real deal for managing a brand’s paid adverting campaigns.

But first, let’s unpack what a Pay Per Click Agency actually does?

What is a Pay Per Click Agency?

A Pay Per Click Agency is a team of digital marketing professionals who specialize in PPC advertising and try to maximize the reach and profitability of their client’s PPC advertising campaigns.

A PPC agency with this type of expertise will critically assess your KPIs and will design and implement a PPC campaign that will benefit your brand the most.

These types of Pay Per Click agencies can offer services such as e-commerce solutions, efficient lead generation, and SEM.

In addition, they help manage their client’s ad efforts and digital portfolios, including Google, Bing, Facebook, Twitter, and LinkedIn.

Each agency might offer a range of different digital marketing services, or they might offer a more specialized PPC marketing approach. With this in mind, it’s best to find a PPC agency that will meet your advertising goals the best.

Here we’ll break it down a little more …

Pay Per Click Agencies Main Services:

A PPC agency will typically offer the following services:

• Keyword research: they will identify and analyze the keywords that will target your unique audience the best.
• Target channels: an agency will determine which paid media channels are the best to pursue. These can include Google Ads, Bing Ads, display networks, as well as social media advertising.
• PPC monitoring and reviews: they will measure each campaign and assess whether the keywords selected are delivering the highest ROI.
• Analyzing competition: assessing what your competition is doing or has done in the past. This includes looking at the keywords used. Doing a competitive analysis will also uncover any possible blind spots.
• Optimizing campaigns: an agency will closely monitor your campaign structure in order to assess which keywords are performing the best. By continually monitoring these, you can then take steps to adapt the strategy to deliver more positive ROIs.
• Implementing split testing: Constant A/B testing of new ads and landing pages and conducting regular experiments across the entire PPC funnel.

How We Evaluated Each Agency

Now let’s go through our checklist of how we evaluated each of the Pay Per Click Agencies below. Each agency provided or had:

1. A solid online presence.
2. Positive reviews across different platforms.
3. A strong social media presence.
4. A wide range of positive case studies.
5. Proof of providing clear PPC strategies for each of their clients.
6. A highly specialized and proficient team of PPC experts.
7. And finally, some good experience in the PPC game.

So let’s dive in, shall we, and check out these agencies!

10 Best Pay Per Click Agencies

1.Smec

Smec is considered to be one of the global leaders in paid search automation. They are a specialized SaaS+ company and are known for their excellent work standards and professional, innovative approach to PPC advertising. They have developed many award-winning PPC automation software custom-designed for Google Ads and Microsoft Advertising.

Smec are known for providing a very dedicated team of PPC experts and giving their clients ample support each step of the way.

Also, they developed their very own Smec Market Observer. This software is used to determine a client’s key performance data, as they continue to monitor the e-commerce sector very closely. Now that’s a neat tool!

2. Directive

Directive is a leading agency among the stream of Pay Per Click agencies, providing specialized services for B2B and SaaS companies. So if you’re in either of these categories, it’s worth getting in touch with an agency like this that understands the nature of your business very well!

In addition, Directive is perfectly poised to help midmarket and enterprise companies in developing successful SEO and PPC campaigns. They are also well known for increasing leads and optimizing conversion rates (CRO) for each of their clients.

3. Loud Mouth Media

Loud Mouth Media is a popular, multi-award-winning PPC agency based in Belfast, Ireland. They won the “Best Small PPC Agency in the UK” for 2017, 2018, and 2022 at the UK Search Awards and the US Search Awards in 2021.

This trendy agency specializes in PPC advertising, while other services such as social media advertising, e-commerce marketing and SEO campaign management are also available. If you’re an SME and are in need of a specialized PPC agency, then Loud Mouth Media may be the answer.

4. Greenlight

Greenlight is an award-winning full-service agency, with “SEO and paid search and shopping” being at the top of their list of marketing services.

They offer conversion optimization services, content marketing, social media, analytics, and more. You might also notice that they primarily focus on working for clients with a stronger B2C base.

It’s also interesting to discover that they had very humble beginnings. From being launched by two people in an old North London print shop, they are now one of the most sought-after digital and SEM agencies out there today. They now offer their services to a number of international brands.

5.KlientBoost

KleintBoost is a specialized PPC agency that works with a wide range of clients. When it comes to designing and optimizing landing pages and developing a solid PPC management strategy, they’re the perfect guys for the job!

KlientBoost offers in-house developers and a dynamic team of marketers, as well as experienced conversion designers. Their aim is to create perfect and smooth customer experiences on your landing pages and to turn those interactions into more customer conversions.

They have also become recognized for repeatedly increasing click-through rates, as well as decreasing their client’s cost-per-acquisition.

KlientBoost has definitely grown in leaps and bounds in only 6 years. It also might be worth checking out their story.

6. Stryde

Stryde is an e-commerce marketing agency located in the United States. This is a superb agency for B2C and e-commerce-focused businesses. Their marketing team is made up of professionals who strive to help both small, midmarket, and enterprise companies strengthen their online visibility and revenue.

Interestingly, their marketing strategies focus on clients within key industries, including fashion, babies, travel, sports & outdoor gear, home goods, and health & wellness. 

7. PPC Geeks

PPC Geeks is exactly what it sounds like – a specialized PPC agency that knows how to optimize paid advertising for its clients. This agency is considered a rare breed among the list of Pay Per Click agencies, mostly due to its unique specialization. They generally work with SMEs and offer a great mix of B2C and B2B marketing strategies.

In addition, PPC isn’t short of awards and recognition for its great work. They are listed as one of the Top Advertising & Marketing Agencies in the UK, as well as the Top PPC Management Agencies in the UK).

If you’re keen to try them out, they also offer a free PPC audit through their website.

8.Precis Digital

Precis Digital is a data-driven marketing agency, or, as they like to put it on their page, they’re ‘crazy about data!’ This agency focuses on paid advertising and searches optimization while also offering services in analytics and data science.

Additionally, their team of experts has developed its very own optimization suite, as well as customized algorithms and analysis platforms.

Precis Digital also has 20 different awards stashed in its awards cabinet, so they definitely seem to be doing something right! In particular, they have received notable awards from the European Search Awards, The Drum Search Awards, and The Search Engine Land Awards.

9.SCUBE Marketing

SCUBE Marketing is a dynamic team of thinkers who focus on helping e-commerce companies grow sustainably in their marketing campaigns.

Their motto is “to give shark fins to our little fish customers.” Now that portrays what they’re all about, as they mainly work with e-commerce divisions of D2C Brands, B2C Retailers, and B2B Distributors.

More specifically, SCUBE Marketing helps these types of businesses to create, optimize and scale their paid advertising campaigns, on PPC, online shopping and social media channels.

10. Online Marketing Gurus

Online Marketing Gurus is a digital marketing company that was started by two good friends in Australia back in 2012. From small beginnings, they have really come a long way, offering a proficient team of marketing experts, as well as having many awards behind their name.

They primarily focus on PPC, SEO, and social media marketing for small businesses, midmarket, and enterprise clients.

These Gurus are also experienced in working for a wide range of clients from different industries, including B2B, travel, restaurants and venues, trades, finance, retail, fashion, education, and healthcare.

Some Final Thoughts

When it comes to paid advertising, there’s a good reason why these Pay Per Click agencies exist, especially when it comes to the countless tasks, platforms, and complex algorithms that need to be managed and monitored effectively.

But finding the perfect PPC agency can be a big decision and, therefore, shouldn’t be taken lightly. So, if one appeals to you on this page, why not get in touch and start the conversation?

However, just remember that it may take a number of calls and engagements to find the right one, best suited to your business. So make sure you give yourself plenty of time.

These Pay Per Click Agencies aren’t going anywhere fast!

References

Pay Per Click Guide: https://blog.hubspot.com/marketing/ppc

PPC Management: https://www.acquisio.com/blog/agency/what-is-ppc-management/

The Best 5 PPC Marketing Companies: https://neilpatel.com/blog/ppc-companies/

Top Pay Per Click (PPC) Companies: https://clutch.co/agencies/ppc

The 10 Best PPC & Remarketing Agencies: https://www.ventureharbour.com/best-ppc-agencies/

PPC Trends You Can’t Ignore in 2023: https://programminginsider.com/ppc-trends-you-cant-ignore-in-2023/