14 Best Link Tracking Software for Marketers in 2023

Is your Facebook campaign working? Are you wondering how many people have seen it or which demographic is clicking your ads the most?

There are over dozens of questions that marketers face when trying to determine the effectiveness of their campaign.

When you are running promotions across multiple channels, it is crucial to find out which ones are getting you the best ROI. And the key to finding all the answers is using the right link tracking tool.

In essence, if you aren’t already using a tool to track your URLs, you are losing out on a big part of your analytics. And, consequently, valuable insights as well.

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    Quick Comparison: Best Link Tracking Software to Use for 2023

    Here is our brief comparison of the top link tracking tools to use. Keep scrolling for more detailed reviews below:  

    Best Link Tracking Software

    Key Features

    Pricing

    Our P2P Rating 

    ClickMagick

    • Monitor & optimize entire sales funnel

    • Advanced retargeting 

    • Integrated affiliate marketing tools 

    • Automated bot filtering 

    • Multiple marketing tools and metrics

    • Expert academy

    • Free Trial: 14 days

    • Standard: $67 pm

    • Pro: $97 pm

    4/5

    ClickMeter

    • Advertisers can employ the tool for tracing sales and conversions, and to obstruct click fraud activities

    • Link cloaking to hide destination URLs

    • Publishers can certify the visibility they get using views, clicks, and conversions

    • Medium: $29 pm

    • Large: $99 pm

    • X-Large: $349 pm

    4.5/5

    Improvely

    • Segment traffic while tracking links and receive a profile of viewers to your site

    • Detect, block and prevent bots

    • White Label reports for agencies

    • Data Import/Export from ad networks

    • Free Trial: 14 days

    • Freelance: $29 pm

    • Startup: $79 pm

    • Small Agency: $159 pm

    • Large Agency: $299+ pm

    4/5

    Bitly

    • Easily create branded and mobile links

    • Detailed analytics for link tracking

    • Proven API for integrating branded links

    • Access to 700+ business solutions and integrations

    • Basic: $29 pm

    • Custom plans and pricing available

    4/5

    Trck.me

    • Auto-tagging of links to categorize their traffic source

    • Custom Branding using link cloaking for your brand URLs

    • Advanced tracking filters for multiple social media platforms and ads

    • Standard: $39 pm

    • Enterprise: $99 pm

    3.5/5

    LinkTrackr

    • Link & conversion tracking

    • Link cloaking

    • URL Rotator software that divides incoming traffic into different links

    • PPC tracking for your paid campaigns and promotions along with Google Adwords optimization

    • Basic: $17 pm

    • Pro: $27 pm

    • Hyper: $47 pm

    • Super Affiliate: $77 pm

    4/5

    Redtrack.io

    • Monitoring of diverse URLs, including click tracking, custom domains, impression, and more

    • Reports on campaigns, conversions, traffic sources

    • Option to create report templates and filtering

    • Free Trial: 14 days

    • Pro: $99 pm

    • Advanced: $149 pm

    • Team: $249 pm

    • Enterprise: $749 pm

    3.5/5

    Clixtrac

    • Manage ads without the hurdles of installing a link

    • Includes link cloaking features and dynamic affiliate links

    • Beginner-friendly user interface

    • Tracks banner ads, social media posts, site links, newsletters, and more.
      Exportable data

    • Basic Plan: FREE

    • Premium: $4.95

    • Professional: $9.95

    3.5/5

    Voluum

    • Application Programming Interface, a tool particularly useful for developers giving you remote control over your account

    • Optimized ad performance via A/B tests to establish which campaigns are meeting the conversion goal

    • Option to scale affiliate marketing business with reports, setting workplaces for different teams, and listicle tracking

    • Auto-optimize ad campaigns with custom tools

    • Discover: $89 pm

    • Profit: $149 pm 

    • Scale: $299 pm

    • Startup: $499 pm

    • Agency: $999 pm

    • Enterprise: $1999 pm

    5/5

    Snapt

    • Smart targeting to target specific customer segments and drive them to sales

    • Dynamic and customizable QR codes to generate links

    • Privacy control to set permissions for team members

    • Contact for a custom quote
       

    4/5

    TinyURL

    • Link tagging to organize and track accurate links

    • An intuitive dashboard with analytics and a timechart to measure the performance of your links

    • Link history to navigate historical links and data 

    • Free Forever: Basic ad-support link customization and link tracking history 

    • Pro: From $9.99 /month (billed annually) for 10,000 APIs, link tagging, 2 years link tracking history and link dashboard

    • Bulk 100k: From $99 /month (billed annually) for 100,000 APIs, link tagging, 2 years link tracking history and link dashboard 

    3.5/5

    T2M

    • Public analytics page to access and share analytics from anytime, anywhere

    • CSV tools, like bulk URL imports and exports, and bulk URL updates 

    • Branding with custom domains

    • Free Trial: 15 Days 

    • Basic: $5 one-time off for unlimited short URLs, 5000 clicks/redirects and 1-year link data 

    • Standard: $9.99 /month for unlimited short URLs, 25,000 clicks/redirects, lifetime link data, dynamic QR codes and Zapier integration 

    • Pro: $29.99 /month for unlimited short URLs, 125,000 clicks/redirects, lifetime link data, dynamic QR codes, Zapier integration, 3 custom domains and bulk URL imports 

    • Premium: $89.99 /month for unlimited short URLs, 250,000 clicks/redirects, lifetime link data, dynamic QR codes, Zapier integration, 10 custom domains and bulk URL imports 

    • Dedicated: Custom price 

    3/5

    Rebrandly

    • Traffic routing and deep linking to send or direct web visitors to specific web pages.

    • Dedicated onboarding where you’ll get custom advice from your account manager, making configuration easy.

    • Customized analytics to develop, schedule and send branded reports with your top metrics. 

    • Free Forever: For 5,000 clicks tracked, 500 brand links and 1 custom domain 

    • Essentials: $24 /month  for 25,000 clicks tracked, 5000 brand links and 5 custom domains, 

    • Professional: $75 /month for 150,000 clicks tracked, 15000 brand links and 5 custom domains

    • Teams: $417 /month for 1,500,000 clicks tracked, 150000 brand links, 20 custom domains, 31 custom reports and 10 teammates 

    • Enterprise: Custom price 
       

    4.5/5

    Pretty Links

    • Various of redirects 302, 307, 301, cloaked redirects and meta-refresh redirects

    • Automatic link titles, link tags and link categories for link management

    • Automated functions to develop links and keywords without manual effort

    • Beginner: $99.50 /year for 1 WordPress site, advanced redirect types, auto-create links and auto-link keywords

    • Marketer: $119.60 /year for 2 WordPress sites, advanced redirect types, auto-link keywords and auto-create links

    • Super Affiliate: $139.65 /year for 5 WordPress sites, advanced redirect types, auto-link keywords and priority support

    4/5

    Link Tracking: Why is it Indispensable?

    For a digital marketer, links are among the most useful assets. In the internet realm, it is the gateway through which prospective audiences see your marketing campaigns. Viewers make their decisions, and convert to your sales.

    Be it an advertisement on the web page, an email newsletter, a social media post, or an interesting blog post, no matter the platform you choose, a URL is what that will direct your audience to your offer/brand.

    Not only do you have to get new leads, but you also have to know which ones are actually getting you a decent conversion rate. According to statistics, 96% of visitors are not ready to convert to sales. So you need to find out where the 4% is coming from and concentrate on boosting the conversion rate.

    What link trackers do is they essentially send you data about which of your promotion links are getting clicked, and how many times they have been clicked. If it is from personal campaigns such as emails, they will also tell you which contacts clicked the links.

    Each time someone clicks a campaign link, they will be redirected to one of the tracking domains before they land on the intended URL. Each visit is thus logged in, gathering information about the site the user is coming from, or their location. Unless you implement link tracking, there is no way to know where your leads are originating.

    However, to get the full advantage of link tracking, you need the tool shed’s sharpest tools. Here, we have an overview of the best link trackers ruling the market to help you make smart choices.

    Summary: Why Link Tracking is Indispensable?

    Link Tracking is vital because it helps businesses get an up-to-date understanding of how visible and effective their marketing campaigns are. Internet users often come across advertisement links and each time they click on that link they are directed to one of the tracking domains before they land on the intended URL. The domain will keep a record of important information like the amount of traffic, the location and identity of users. This information will then help businesses know exactly what their advertisement campaigns are yielding and make the right decisions going forward.

    14 Top Link Tracking Software

    1.ClickMagick

    Take any list of the best link markers; the chances are that you will find ClickMagick among the top three. It is an all-inclusive platform that lets you track and optimize all your marketing models at the same time.

    ClickMagick’s link tracking comes with abundant features, granting you the power to track an entire sales funnel. It is compatible with almost every advertising channel available today. And even better, the tool includes advertising campaigns as well.

    Clickmagick

    Top Features of ClickMagick

    • Monitor and optimize an entire sales funnel with the funnel builder that examines all the steps. 
    • Advanced retargeting allows you to boost exposure and conversion rates.
    • Integrated affiliate marketing tools including dynamic links that are incredibly useful for your campaigns.
    • Automated bot filtering ensures that all analytics and statistics are accurate.
    • Multiple marketing tools and metrics that give you a comprehensive analysis of how your campaigns are performing.
    • Expert academy with the latest tips and tricks on the market.

    Pricing

    • Free Trial: 14 Days 
    • Starter: $37 /month for 1 user, 2 custom tracking domains, 6-month data retention, 1 funnel tracking project and basic support 
    • Standard: $97 /month for 3 users, 10 custom tracking domains, 1-year data retention, 5 funnel tracking projects and priority support 
    • Pro: $197 /month for unlimited users, unlimited custom tracking domains, 2-year data retention, unlimited funnel tracking projects and priority support 

    Website: Clickmagic.com

    2.ClickMeter

    ClickMeter is another tracking software that is quite popular in the current digital market. It stands out from the rest for having specific tools for publishers and marketers, apart from marketing agencies alone.

    The click-based link tracking can trace the viewer’s location and help you segment them based on geographical region. Users can monitor and share the results of their links in real time.

    Clickmeter screenshot

    Top Features of ClickMeter

    • Advertisers can employ the tool for tracing sales and conversions, and to obstruct click fraud activities.
    • Affiliate marketers can benefit from cloaking links to hide the destination URL.
    • Publishers can certify the visibility they get using views, clicks, and conversions.

    Pricing

    • Medium: $29 /month for 25,000 clicks, 2500 datapoints, 1-year data storage and 1 branded domain 
    • Large: $99 /month for 200,000 clicks, 20,000 datapoints, 2-year data storage and 10 branded domains
    • X-Large: $349 /month for 2,000,000 clicks, 200,000 datapoints, 3-year data storage and 100 branded domains

    Website: Clickmeter.com

    3.Improvely

    Improvely is another link tracking service that is 100% compatible with all the major ad networks such as Google, Facebook, and Bing Ads. Using the tool, marketers can point to the source of every conversion as well as to detect the fraud-clicking activities.

    Compared to ClickMagick, Improvely is more on the simpler side. However, it is packed with features that are relevant and helpful to every marketer.

    Improvely screenshot

    Top Features of Improvely

    • Segment traffic while tracking links and receive a profile of viewers to your site.
    • Detect, block and prevent bots along with details of the fake clicks such as location, and even IP addresses.
    • White Label reports for agencies.
    • Data Import/Export from ad networks.

    Pricing

    • Free Trial: 14 Days 
    • Freelancer: $29 /month for 10,000 website visits tracked, 1 user, visit and conversion tracking and click fraud monitoring 
    • Startup: $79 /month for 50,000 website visits tracked, 3 users, visit and conversion tracking and click fraud monitoring 
    • Small Agency: $149 /month for 100,000 website visits tracked,  unlimited users, visit and conversion tracking, click fraud monitoring and sub-accounts
    • Large Agency: $299 /month for 250,000 website visits tracked, unlimited users, visit and conversion tracking, click fraud monitoring, sub-accounts and white-label reporting 

    Website: improvely.com

    4.Bitly

    Previously known as Bit.ly, this link tracker continues to rule the marketing business with its advantages. Designed for businesses of all scales, Bitly is a link management platform that allows marketers to build short links to drive digital marketing campaigns. Currently, among other features, it also serves as an excellent tool to monitor the performance of links through analytics. 

    bitly screenshot

    Top Features of Bitly

    • Easily create branded and mobile links to include your domain room for branding.
    • Detailed analytics of link tracking, with over 20 metrics, including location and referral details.
    • Proven API for integrating branded links into automated workflows.
    • Access to over 700 business solutions and integrations to increase productivity and boost workflow.

    Pricing

    • Free Forever: For 50 Bitly links, branded QR codes, branded links in bio and custom back-halves 
    • Starter: $96 per annum (not available monthly) for everything in Free Forever + data export, link redirects and access to support 
    • Basic: $35 /month for everything in Starter Plan + custom domain, custom link redirects and branded links 
    • Premium: $300 /month for everything in Basic Plan + advanced performance dashboard, location and device type data and campaigns 
    • Enterprise: Custom quote

    Website: bit.ly

    5.Trck.Me

    With Trck.Me‘s web-based link tracking solution, you can study your marketing metrics, monitor your customers’ journey on every campaign link, as well as optimize your URLs in real time.

    Trck.me screenshot website

    Top features of Trck.Me

    • Auto-tagging of links to categorize their traffic source.
    • Custom Branding using link cloaking for your brand URLs.
    • Advanced tracking filters for multiple social media platforms and ads.

    Pricing

    Trck.me has two straightforward options available for its users. The Standard plan at $39 a month gives you access to 1 branded domain. For agencies, the Enterprise plan is more suited at $99 per month.

    Website: https://dash.trck.me/

    6.LinkTrackr

    LinkTrackr comes with a set of tools that enables every marketer to cover their needs of link and performance analysis. Compared to the other tools listed here, you might not find LinkTrackr an exceedingly brilliant platform. However, for those who are looking for only the simple tools with not much sophistication, LinkTrackr will be the perfect solution. 

    Link Tracker

    Top Features of LinkTrackr

    • Link and Conversion tracking with complete accuracy without adding any code on the website.
    • Link cloaking for affiliate marketers to secure commissions.
    • URL Rotator software that divides incoming traffic into different links of landing pages.
    • PPC tracking for your paid campaigns and promotions along with Google Adwords optimization.

    Pricing

    • Free Trial: 30 Days 
    • Basic: $7 /month (paid annually) for 100 tracking links, 10,000 clicks, cloaking, remarketing and default domains 
    • Pro: $17 /month (paid annually) for 500 tracking links, 50,000 clicks, cloaking, remarketing, default domains and postback tracking 
    • Hyper: $27 /month (paid annually) for 1000 tracking links, 100,000 clicks, cloaking, remarketing, default domains, postback tracking and A/B testing 
    • Extreme: $47 /month (paid annually) for 5000 tracking links, 500,000 clicks, cloaking, remarketing, default domains, postback tracking and A/B testing 

    Website: Linktrackr.com

    7.Redtrack.io

    As one of the best link trackers, Redtrack.io will help you keep a tab on all your campaigns and promotions. Redtrack.io also has plenty of elements to optimize your advertisements and offer you an in-depth analysis of their tracking data.

    Redtrack tracking website

    Top Features of Redtrack.io

    • Monitoring of diverse URLs, including click tracking, custom domains, impression, and more.
    • Reports on campaigns, conversions, traffic sources. 
    • Option to create report templates and filtering.

    Pricing

    • Free Trial: 14 Days 
    • Advanced: $149 /month for API integrations, rule-based automation, auto-optimization and smartlinks and email and chat support 
    • Team: $249 /month for everything in Advanced Plan + 3 users, admin and shared accounts and dedicated onboarding 
    • Enterprise:$749 /month for everything in Team Plan + 10 users, full API access and click and conversions cloud log 
    • Custom: Call for a quote 

    Website: Redtrack.io

    8.Clixtrac

    If you are looking for a free way to check how many times people are clicking your links, look no further thanClixtrac. It is simple and gets you access to all the goodness of a link tracking solution. It might not one of the best link trackers for marketing agencies, but beginners can get a fair idea of how their campaigns are running.

    Clixtrac_link trackers

    Top Features of Clixtrac

    • Manage ads without the hurdles of installing a link.
    • Includes link cloaking features and dynamic affiliate links.
    • Beginner-friendly user interface.
    • Tracks banner ads, social media posts, site links, newsletters, and more.
    • Exportable data.

    Pricing

    • Free Forever!

    Website: clixtrac.com

    9.Voluum

    This AI-powered and cloud-based tool has everything you are seeking in a link tracker. And then some more. Regardless of your marketing platform and advertising format, Voluum will get you all the figures you need to understand where you are excelling and where you can improve.

    You can optimize and overlook all your campaigns from one place, run numerous A/B split tests, and monitor the traffic.

    Source: Voluum

    Top Features of Voluum

    • Application Programming Interface, a tool particularly useful for developers giving you remote control over your account.
    • Optimized ad performance via A/B tests to establish which campaigns are meeting the conversion goal.
    • Option to scale affiliate marketing business with reports, setting workplaces for different teams, and listicle tracking.
    • Auto-optimize ad campaigns with custom tools.

    Pricing

    • Discover: $89 /month for 1,000,000 events, 1 custom domain, real-time reporting, PPC campaign tracking, organic traffic tracking and basic rules 
    • Profit: $149 /month for everything in the Discover Plan + 3,000,000 events, 3 custom domains with SSL, 1-hour onboarding call, trend analysis tool, and advanced rules 
    • Scale: $249 /month for everything in the Profit Plan + 8,000,000 events, 6 custom domains with SSL, 1-hour onboarding + 3 months chat support, 2 big data reports and premium tracking 

    Website: voluum.com

    10.Snapt

    Snapt is a URL shortener with robust features for link tracking and management. You can leverage features like geo-targeting to attract specific audience segments and branded links. It’s super easy to customize Snapt’s QR codes, and you can use the privacy control to set permissions for your admin and team members.

    Snapt supports many integrations with Slack, Google Tag Manager, Facebook, Reddit, and Zapier.

    Snapt_link trackers
    Source: Snapt

    Top Features of Snapt

    • Smart targeting to target specific customer segments and drive them to sales.
    • Dynamic and customizable QR codes to generate links
    • Privacy control to set permissions for team members

    Pricing

    • Contact for a custom quote

    Website: snapt.io

    11.TinyURL

    TinyURL is one of the top link trackers for quick and easy link shortening with a few valuable features. This link tracking software is ideal for individual marketers with basic link tracking requirements and small to mid-level businesses that need more advanced features. TinyURL is affordable compared to other platforms. You create custom links, track your links and use time charts for accurate performance measurement.

    TinyURL has featured in Wired, ZDNet, The Onion, and TIME.

    TinyURL_link trackers
    Source: TinyURL

    Top Features of TinyURL

    • Link tagging to organize and track accurate links.
    • An intuitive dashboard with analytics and a timechart to measure the performance of your links.
    • Link history to navigate historical links and data 

    Pricing

    • Free Forever: Basic ad-support link customization and link tracking history 
    • Pro: From $9.99 /month (billed annually) for 10,000 APIs, link tagging, 2 years link tracking history and link dashboard
    • Bulk 100k: From $99 /month (billed annually) for 100,000 APIs, link tagging, 2 years link tracking history and link dashboard 

    Website: tinyurl.com

    12.T2M

    T2M is a link tracker for survey agencies, businesses, and universities. Most brands can rely on this tool for quick and easy URL shortening. It’s a super cheap platform, but it may be too basic for enterprises. The paid plans boast value for money, and the user interface is simple to navigate.

    T2M has received several awards for its link management platform. These awards include G2’s Highest Performer in 2022 Awards and G2’s Best Support in 2022 Awards.

    T2M_link trackers
    Source: T2M

    Top Features of T2M

    • Public analytics page to access and share analytics from anytime, anywhere
    • Branding with custom domains
    • CSV tools, like bulk URL imports and exports, and bulk URL updates 

    Pricing

    • Free Trial: 15 Days 
    • Basic: $5 one-time off for unlimited short URLs, 5000 clicks/redirects and 1-year link data 
    • Standard: $9.99 /month for unlimited short URLs, 25,000 clicks/redirects, lifetime link data, dynamic QR codes and Zapier integration 
    • Pro: $29.99 /month for unlimited short URLs, 125,000 clicks/redirects, lifetime link data, dynamic QR codes, Zapier integration, 3 custom domains and bulk URL imports 
    • Premium: $89.99 /month for unlimited short URLs, 250,000 clicks/redirects, lifetime link data, dynamic QR codes, Zapier integration, 10 custom domains and bulk URL imports 
    • Dedicated: Custom price 

    Website: t2mio.com

    13.Rebrandly

    Rebrandly acts as a complete solution for link management. You can link multiple custom domains, leverage customized analytics, dedicated onboarding, traffic routing, link retargeting, and account management. Businesses can collaborate through workspaces, multiple access levels, and activity logs.

    What’s handy about Rebrandly is you don’t need technical experience. This link tracker is intuitive and user-friendly.

    Rebrandly_link trackers
    Source: Rebrandly

    Top Features of Rebrandly

    • Traffic routing and deep linking to send or direct web visitors to specific web pages.
    • Dedicated onboarding where you’ll get custom advice from your account manager, making configuration easy.
    • Customized analytics to develop, schedule and send branded reports with your top metrics. 

    Pricing

    • Free Forever: For 5,000 clicks tracked, 500 brand links and 1 custom domain 
    • Essentials: $24 /month  for 25,000 clicks tracked, 5000 brand links and 5 custom domains, 
    • Professional: $75 /month for 150,000 clicks tracked, 15000 brand links and 5 custom domains, 
    • Teams: $417 /month for 1,500,000 clicks tracked, 150000 brand links, 20 custom domains, 31 custom reports and 10 teammates 
    • Enterprise: Custom price 

    Website: rebrandly.com

    14.Pretty Links

    Pretty Links has a wide range of powerful link features. You can create redirect links for landing pages and custom domains. The pricing is affordable, and Pretty Links is super simple to use. The automated functions make it ten times easier, as Pretty Links will automatically develop links and keywords for your campaign.

    As a Pretty Links user, you’ll get timely notifications and reports. These advantages keep you ahead of link tracking and management.

    PrettyLinks_link trackers
    Source: Pretty Links

    Top Features of Pretty Links 

    • Various of redirects 302, 307, 301, cloaked redirects and meta-refresh redirects
    • Automatic link titles, link tags and link categories for link management
    • Automated functions to develop links and keywords without manual effort. 

    Pricing

    • Beginner: $99.50 /year for 1 WordPress site, advanced redirect types, auto-create links and auto-link keywords
    • Marketer: $119.60 /year for 2 WordPress sites, advanced redirect types, auto-link keywords and auto-create links
    • Super Affiliate: $139.65 /year for 5 WordPress sites, advanced redirect types, auto-link keywords and priority support

    Website: https: prettylinks.com

    Summing Up

    Analyzing your marketing models’ performance could be the key to recreating a successful campaign and eliminating the unprofitable ones. You can buy one of the beginner plans of the link trackers listed above to understand more about tracking tools. Once you know how you could benefit from them, consider whether there is room for upgrades. 

    Frequently Asked Questions

    What are link trackers?

    What link trackers do is they essentially send you data about which of your promotion links are getting clicked, and how many times they have been clicked. Check out this guide to find out more about link tracking and discover the best link trackers.

    How do Link tracking software work?

    Each time someone clicks a campaign link, they will be redirected to one of the tracking domains before they land on the intended URL. Each visit is thus logged in, gathering information about the site the user is coming from, or their location. Read the full guide to link tracking.

    What are the best link trackers?

    Here, we have an overview of the best link trackers ruling the market to help you make smart choices. Check this guide to get pros,cons,pricing and key features of the best link trackers.

    Author Bio: Clifton Oliver is the Marketing Manager at EssayPro, an educational writing service. She routinely catches up with new apps in the market that can make her work more efficient. She continues to write for various online platforms on technology, education, lifestyle, and anything that she finds exciting. 

    References

    What is Link Tracking: https://dashthis.com/blog/how-url-tracking-works/

    Statistics for lead generation: https://www.marketo.com/ebooks/website-and-seo-for-lead-generation/#:~:text=Approximately%2096%25%20of%20visitors%20that,website%20visitors%20to%20stick%20around.