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Mobile and app marketing is booming!
60% of the internet traffic is consumed on mobile devices.
The app market is projected to reach $674B by 2027, with 67% of sales coming from in-app advertising ($451B) and 32% from in-app purchases.
To help you stand out from the millions in the app marketplaces, get downloads, increase active users, and maximize in-app advertising and purchases, you need a great mobile marketing firm!
Mobile marketing firms can conduct market research, create ideal buyer personas for potential users, manage your PR, run campaigns, and provide top-notch customer support… Giving you the edge to succeed.
Today, we present the top agencies in mobile marketing. We also cover their marketing services and how to choose the right agency!
AGENCY SNAPSHOT
Founded: 2013
Location: New York City and San Francisco, USA; London, UK; and Tel Aviv, Israel
Number of Employees: 51-200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Moburst is a mobile-first, full-service digital marketing agency specializing in performance-focused mobile marketing.
It offers 24 growth-related services and is a one-stop shop for mobile success to help you become a category leader.
Moburst sets the bar high– they have been featured over 225 times in the top 10 charts for mobile marketing firms, installed over 140 million mobile applications, and developed over 3800 mobile campaigns.
It also has extensive digital, social media, and influencer marketing expertise, emphasizing tech- and data-driven campaign optimization.
AGENCY SNAPSHOT
Founded: 2012
Location: Palo Alto, California, USA
Number of Employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
As a certified Google and Facebook partner, GameChangerSF offers a unique data-driven approach to form personalized strategies to meet your goals.
This digital marketing agency helps both large and small businesses develop and execute successful mobile marketing strategies.
GameChangerSF has worked with countless businesses in the gaming and entertainment industries, amongst many more.
Its robust services include retargeting ads, A/B testing, native ads, and data science techniques, which set it apart as a top agency for performance-driven marketing campaigns.
AGENCY SNAPSHOT
Founded: 2005
Location: Brooklyn, New York, USA with offices in Zagreb, Osijek and Split, Croatia
Number of Employees: 201 – 500
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
FIVE has an experienced team of experts in mobile product development and mobile marketing.
The agency has an impressive track record of developing and promoting well-known mobile apps, including the Rosetta Stone language app and Marriott’s travel app.
Working with businesses of all sizes, FIVE has a huge amount of experience and offers expert services for everything from product design to growth marketing.
Plus, this agency will ensure your company has the perfect tech stack and the guidance to use it to your best advantage.
AGENCY SNAPSHOT
Founded: 2009
Location: New York City, New York, USA
Number of Employees: 2-10
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Appular is an excellent choice for a mid-level to large business looking for an agency to determine, design, and market great mobile products for your target audience.
This agency focuses on refining and growing brand reputations and providing PR, ASO, and user acquisition services for mobile marketing.
Appular has worked with several clients in diverse industries to create responsive, attractive mobile apps and develop successful mobile marketing strategies. It has completed over 150 projects and achieved over 500 million mobile app downloads.
The agency offers a full suite of services and can help your business create a strategy that covers your brand from A to Z on everything from print media to the app store and social media.
AGENCY SNAPSHOT
Founded: 2009
Location: Chicago, Illinois, USA with offices Berlin, Germany
Number of Employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
ComboApp is a seasoned mobile marketing firm with extensive experience, having helped over 300 organizations design, develop and market their mobile apps.
Any business can find value in this agency’s offerings, and they have a major list of successful projects in industries as varied as finance, law, education, healthcare, e-commerce, entertainment, and tourism.
ComboApp is accredited, has over 290 partners, has completed 847 projects to date, and has partnerships with various tech giants.
This agency also helps optimize businesses’ content marketing, including SEO analysis, keyword research, and execution.
AGENCY SNAPSHOT
Founded: 2016
Location: London, UK with offices in Altshausen, Baden-Württemberg, Germany
Number of Employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
ConsultMyApp is one of the top agencies that specializes solely in mobile app marketing.
Regardless of the size or nature of your business, ConsultMyApp works to optimize your entire mobile marketing strategy and get you to rank highly in the App Store.
ConsultMyApp offers a cohesive set of services that work together to create a robust and data-informed strategy for sustainable growth and long-term success.
Its team has extensive experience working with numerous tech and app clients across the globe to successfully promote their products and services.
AGENCY SNAPSHOT
Founded: 2013
Location: Glasgow, Scotland, UK
Number of Employees: 51 – 200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Adsbalance is best for large companies looking for a variety of mobile marketing traffic sources to secure thousands of monthly buyers and installs.
This agency also has valuable partnerships with Google, Twitter, and TikTok, among many others.
Adsbalance is an innovative agency with over 40 different traffic sources, 70 different media buyers, 2 million installs monthly, and 100 bloggers in their database.
It focuses on optimizing your performance marketing, influencer marketing, and media & PR toolkit.
Twitter, Google, Facebook, and TikTok are all partners of Adsbalance, which gives it credibility in this industry.
AGENCY SNAPSHOT
Founded: 2016
Location: London, UK, Minsk, Belarus, Chicago, Illinois and San Francisco, California, USA
Number of Employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
SLON Media can help you develop an award-winning app, ensure your content is trademarked, and formulate a unique brand identity for your audience.
This full-service marketing and video production agency has combined expertise in creativity, technologies, and marketing to drive optimal results.
SLON Media places significant attention on the visual components of mobile marketing to engage consumers.
Whether you need help with attaining content licensing or you’re trying to break into TikTok, SLON Media has you covered.
AGENCY SNAPSHOT
Founded: 2010
Location: London and Bristol UK with offices in Medellín, Colombia and Washington, D.C. and Charleston, South Carolina, USA
Number of Employees: 201 – 500
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Somo has offices in various locations around the world and offers a well-rounded range of services to help any business gain traction in mobile marketing.
This agency will help you identify the perfect mobile product for your business and define strategies for engaging your targeted buyers.
Somo has pioneered over 1000 digital products for over 100 businesses. The agency has worked with brands like The Economist, Experian, and Cinch.
For all their clients, Somo doesn’t shy away from using fresh approaches to capture brands’ voices and help their clients achieve their objectives.
You can find Somo offices in London, Bristol, Charleston, Washington, and Medellin. Whether you’re a small or big enterprise, Somo has a fully equipped toolkit to help you!
AGENCY SNAPSHOT
Founded: 2011
Location: Manchester, and London, England, UK
Number of Employees: 11 -50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Skyrise (which merged with Regital in 2023) offers services to help you with more than just successful mobile marketing campaigns.
You can depend on Skyrise to produce and promote captivating videos and define a social strategy tailored to your audience.
It uses programmatic technology to retarget your ads, increase brand awareness, drive sales, and generate leads.
Businesses can access advisory services based on their objectives and location-based marketing to capture their audience.
Skyrise has assisted businesses from various industries, and they offer an all-inclusive media marketing solution to brands.
AGENCY SNAPSHOT
Founded: 2006
Location: London UK, New York, USA, Amsterdam, Netherlands, Berlin, Germany, Prague, Czech, Copenhagen, Denmark, Dnipro, Ukraine, Dubai, UAE, Dhaka, Bangladesh, China, Vietnam, Philippines, Singapore, Bangkok, Thailand and Tokyo, Japan
Number of Employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Monsterlab has multiple offices worldwide and provides more than mobile marketing services to international brands.
This agency goes above standard services and can help small and large companies source the best technology, optimize their current strategies and operations, and make data-driven decisions.
Monsterlab, formerly known as Nodes, has been around for quite some time. It has a broad network of clients, including Tempur and GLS.
Unlike most agencies, Monsterlab offers services that extend beyond traditional marketing, like IT architecture and machine learning.
This agency’s diverse, technologically based services allow it to help with all aspects of your marketing and technology strategies.
Mobile marketing companies offer a wide range of services to help create and market SEO-optimized mobile apps.
Some will do market research, manage your public relations (PR), and offer product support, while others will focus solely on specific channels and areas.
Whether you need a mobile app marketing campaign on a specific social media channel, expert app store optimization, or subscription optimization, there is an expert marketing firm for you!
Let’s take a look at the core services offered:
Did you know you get Search Engine Optimization (SEO) for the Google Play Store? That’s how agencies drive users to your app!
An agency will, among many other things that ASO requires, develop your app store icon, do deep linking, and add a preview emphasizing your app’s best features.
These agencies will also add a mobile SEO-rich description to interest users and encourage them to download your app.
App Annie confirms a 7% increase year-over-year in mobile app downloads.
To ensure your business falls into that percentage, you need a reliable ASO strategy that generates organic traffic to your mobile game or app.
Agencies can take care of all your media buying processes, including PPC ads, banner ads, display ads, video ads, and paid social media ads.
Many agencies provide a full social media marketing service and can take care of everything from content creation for Facebook ads to managing all your social media accounts for you.
A good agency will also manage your paid ads to keep your Cost-per-Install (CPI), which is how much you spend on paid advertising per customer to get them to install your mobile app, as low as possible.
For Android apps, the average CPI is $0.86, and for iOS apps, the average CPI is $0.44. However, the CPI rate ramps up for paid social media apps on platforms like Facebook, Instagram, and Twitter.
The average CPI for Facebook ads is $1.80. For Instagram, it’s $2.23; for Twitter, it’s $2.53.
As you can see, it is well worth investing in an agency’s expertise to keep your CPI as low as possible!
Seeding refers to allocating marketing techniques (content to share, products to sample, etc.) to a specific group of people, hoping they’ll stimulate the market and get your mobile app or game to trend.
Agencies execute seeding through influencers and industry experts.
Take a look at this video by Transformation Academy for more on seeding:
Experienced mobile marketers will conduct market research to understand who your competitors are, where your business has the upper hand, and what your weaknesses are.
This involves identifying your ideal buyer persona and analyzing your mobile user experience. They are also attuned to mobile marketing trends to ensure your mobile products are on point.
This step is essential to develop a mobile marketing strategy suited to your business’s objectives and audience.
Products like apps require usability auditing, localization, and, of course, monetization. Internet marketing agencies can help you with all of those and provide quick and knowledgeable customer support. Glitches happen, and great customer support is critical!
PR is about managing your online reputation to promote your mobile products.
Having a PR agency will ensure that your public relations strategies are adaptive to your consumers and encourage them to take action.
An agency will track and analyze your data to ensure you’re meeting your PR objectives and make any improvements when necessary.
These top agencies each offer their own specialties to help your business develop a successful mobile marketing strategy. From the agencies in North America, our favorite choice is SEM Nexus.
SEM Nexus has worked with enough top-notch companies to know their way around mobile marketing. This agency offers everything a small or large business needs without unnecessary services. SEM Nexus can help brands establish every stage of their marketing strategy.
As for the UK, our top choice is Adsbalance. This UK agency can help you create a mobile marketing strategy that works and goes viral. Adsbalance is the ideal full-service agency to service any brand.
Choosing a mobile advertising agency can be hard, but with this guide, it will be a breeze!
Mobile marketing is a form of digital marketing with an aim to engage mobile device users. Specialized agencies reach smartphone, tablet, and other mobile device users via social media, email, mobile apps, and MMS.
An agency specialized in mobile marketing uses multiple channels to engage mobile device users. These agencies help businesses create and develop mobile-adaptive strategies to leverage consumers to take the business's desired action.
Having a mobile marketing strategy allows businesses to convert consumers who are mobile users, extend their reach, offer their consumers easy access to their site, and there is a higher potential for your content to go viral through mobile marketing.
Statista: Percentage of mobile device website traffic worldwide
WebFX: 8 Mobile Marketing Statistics That Prove Mobile Matters
App Annie: The State of Mobile: New Records Beckon
SuperOffice: 37 Customer Experience Statistics You Need to Know
BusinessofApps: Cost Per Install (CPI) Rates (2023)
SmallBizTrends: Social Media Marketing Statistics Important to Small Businesses
DreamGrow: 21 Social Media Marketing Statistics You Need to Know
Mobile and app marketing is booming! 60% of the internet traffic is consumed on mobile devices....
Mobile and app marketing is booming! 60% of the internet traffic is consumed on mobile devices....
Mobile and app marketing is booming! 60% of the internet traffic is consumed on mobile devices....
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