16 Best Mobile Marketing Agencies in North America and UK [2022 Full Review]

Once businesses have developed a mobile app or game, the problem lies in marketing their product to the masses.

Mobile marketing has its own novel techniques, so just your average marketing techniques won’t do the trick.

The solution is simple.

Hire a mobile marketing agency! 

21% of Millennials open apps 50 times daily, and the average smartphone user uses 30 apps monthly. Plus, there are over 71 billion global downloads annually, and the app market is also projected to increase to $407 billion by 2026. Evidently, the mobile marketing market is booming, and your business can undoubtedly drive users to its product.

But here’s the thing-how do you drive loads of users to your mobile app or game? To save yourself the time and effort of doing market research, creating ideal buyer personas, and managing your PR, hire a mobile marketing agency. 

This article will reveal the best mobile marketing agencies in North America, and the UK to gain customer appreciation, and proliferate your revenue. Let’s dive in!

    What Marketing Channels do Mobile Marketing Agencies Use?

    For a victorious mobile marketing strategy that accomplishes all a business’s goals, mobile marketing agencies exhaust countless marketing channels. Below are some marketing channels these agencies use. 

    App Store Optimization (ASO)

    Did you know you get Search Engine Optimization (SEO) for Google Play Store? That’s how mobile marketing agencies drive users to your app! A mobile marketing agency will, among many other things that ASO requires, develop your app store icon, do deep linking and add a preview emphasizing the best features of your app.

    These agencies will also add an SEO-rich app description to interest users and encourage them to download your app. App Annie confirms a 7% increase year-over-year in mobile app downloads. To ensure your business falls in that percentage, you need to have a reliable ASO strategy that generates organic traffic to your mobile game or app.

    Cost-per-Install (CPI) for Ad Networks 

    Your CPI is how much you spent on paid advertising per customer to get them to install your mobile app. For android apps, the average CPI is $0.86, and for IOS apps, the average CPI is $0.44. 

    However, the CPI rate ramps up for paid social media apps on platforms like Facebook, Instagram, and Twitter. The average CPI for Facebook ads is $1.80. For Instagram, it’s $2.23, and for Twitter, it’s $2.53.

    While the CPI rates for social media ads are high, an excellent mobile marketing agency will keep your CPI costs low. They will only use the social media platform relevant to your business. Hiring a mobile marketing to optimize your CPI is much better than wasting money and trying it yourself! 

    Social Media Ads

    It’s not surprising that mobile marketing agencies use social media ads as 90% of marketers say that social media significantly increases their brand awareness. And over 50 million businesses use Facebook pages to connect to their consumers. 

    Mobile marketing agencies will use the social media platform best suited to your brand, create content for your social media accounts, and manage them. The aim of this is to improve your consumer relations, increase brand awareness, and express your brand through captivating content. 

    Seeding Strategy 

    Seeding for marketing describes allocating marketing techniques to a specific group of people hoping they’ll stimulate the market. This process leaves most of the marketing efforts to your customers, and agencies can execute seeding through the help of influencers and industry experts.

    Mobile marketing agencies may use a seeding strategy intending to make your mobile app or game a trend. Some brands use “product seeding”, which is the same dynamic as seeding, yet you give influencers gifts in hopes they’ll promote your product.

    A mobile marketing agency will know which seeding strategies work best for your business, and they’ll have a network of influencers for your seeding strategy. 

    Source: Transformation Academy

    What Mobile Marketing Services Agencies Offer?

    Mobile marketing agencies offer services to help create and market SEO-optimized mobile apps, develop an effective paid acquisition for your business, and provide product support to businesses. 

    A mobile marketing agency will also conduct market research to develop a mobile marketing strategy that works, and they’ll handle your public relations (PR). However, the services of a mobile marketing agency depend on whether the agency is an all-rounder or specializes in a select area of mobile marketing. 

    Market Research 

    To understand who your competitors are, where your business has the upper hand, and what your weaknesses are, mobile marketing agencies will conduct market research.

    Doing market research also covers identifying your ideal buyer persona and analyzing which of your consumers will find the most value in your mobile marketing strategy. This step is essential for a mobile marketing agency to develop a mobile marketing strategy suited to your business’s objectives and audience. 

    For example, if your business wants to increase user engagement, the agency might recommend design changes to your mobile app, or a website to accompany it.

    Paid Acquisition 

    Paid aqcusition for mobile marketing agencies
    Source: criteo.com

    If you know anything about mobile marketing, you might know how tedious media buying is. How do you determine the best paid advertising space to use? Or know which one would cost the least in the long run and successfully connect you to your audience?

    Fortunately, mobile marketing agencies do all the media buying for you. They will place your paid ads in spaces where your audience interacts and will make you profit. This applies to PPC ads, banner ads, display ads, video ads, and more. 

    Marketing agencies will determine the best platform for your ads based on the Cost-per-Click (CPC), and CPI. They will also help you run promotions. 

    Product Support 

    Products for mobile marketing like apps require usability auditing, localization, and of course, monetization. Mobile marketing agencies can help you tick all those boxes. Having an agency that offers product support ensures complaints are dealt with. 

    Product support for mobile marketing agencies
    Source: oberlo.com

    So, when technical glitches arise in your mobile app, your mobile marketing agency can quickly fix them. This service is highly valuable, especially for businesses-owners who don’t have these skills or are launching their first mobile-adaptive product.

    PR

    PR is about online reputation management to promote your mobile products. Having a mobile marketing agency will ensure that your public relations strategies are adaptive to your consumers and encourage them to take action. They will track and analyze your data to ensure you’re meeting your PR objectives, and make any improvements when it’s necessary. 

    Mobile marketing agencies will maintain and interest your gaming community and social media audience to increase brand awareness and drive your conversion rates through the roof! 

    How to Evaluate Mobile Marketing Agencies? 

    Before partnering with the first agency you come across, you need to evaluate your choice of mobile marketing agencies. As I mentioned earlier, some agencies specialize in one focus area, and others offer a full range of services. You need to understand what your business needs to determine the best mobile marketing agency for you.

    Let’s discuss a few more points to evaluate for a mobile marketing agency. 

    1. Mobile-savvy. This might sound like a no-brainer, but hear me out. Many mobile marketing agencies don’t keep updated with the latest mobile trends and various elements of the mobile marketing environment. Don’t wind up with one of these agencies because you assumed every agency is genuinely mobile-adaptive. Ask the agency how they plan to promote your mobile apps or achieve your goals. A reliable mobile marketing agency will answer your question right away.
    2. Reputation. Check client review’s testimonials and case studies to confirm if the agency is worth the buck. Ample positive case studies prove an agency has gained its fair share of experience, and its expertise is effective. If you find more negative reviews than positive ones, don’t consider the agency.
    3. Flexibility. What if your agency follows its standard procedure, but the prescribed strategies show no results? In this case, you want an agency that isn’t afraid to try new techniques and understands that each business requires a unique approach. Avoid agencies that are hell-bent on sticking to traditional processes.
    4. Communication. The agency you choose must keep you updated regularly. They should send you a weekly or monthly report on their strategies, and regular information about progress or setbacks. You shouldn’t have to wait days for a response or be the only party initiating communication.
    5. Goal setting. From the get-go, the mobile marketing agency should define their primary Key Performance Indicators (KPIs), the structure of their process, and the strategy to accomplish your objectives. 
    6. Team members. Find out WHO is going to be working on your mobile marketing strategy. Do research on sites like LinkedIn to check the team members’ professional backgrounds and if they have a proven track record.
    7. Social media authority. Check how much engagement a mobile marketing agency gives and receives on social media. If the agency has a thriving social media following and ample positive interactions, you’re good to go!
    8. Cost. Any marketing agency is not “cheap”, yet many are affordable. Besides ensuring that the agency’s prices suit your budget, you need to determine if their services and quality are worth the cost. Having a consultation with the agency to discuss your business objectives will make this clear. 

      8 Best Mobile Marketing Agencies in North America

      Moburst

      Moburst_mobile marketing agency
      Source: moburst.com

      As an agency that’s worked with many renowned brands, Moburst sets the bar high for mobile marketing agencies in North America. The agency specializes in app optimization and marketing. Moburst also uses a range of influencer marketing tools to make your content go viral.

      This agency has featured over 225 times in the top 10 charts for mobile marketing agencies, has installed over 140 million apps, and has developed over 3800 mobile campaigns. Moburst will help from developing your mobile marketing strategy to media buying, and analyzing your performance. 

      Agency Snapshot:

      Founded: 2013

      Location: New York, United States 

      Number of employees: 30-50

      Top clients include: Reddit, Samsung, Uber 

      Website: https://www.moburst.com/

      Rating: 4.9/5 

      Services:

      • Mobile strategy 
      • Product consulting 
      • ASO
      • Media buying 
      • Creative services 
      • Video production 
      • Influencer marketing 
      • Web design and development

      SEM Nexus 

      SEM Nexus
      Source: semnexus.com

      Although relatively new to the game, SEM Nexus is an established mobile marketing agency dedicated to building and marketing startup mobile apps. SEM Nexus only specializes in a few areas, which include influencer marketing, ASO, and app development. 

      However, the company has several case studies providing their small range of skills cover the essentials for app development and marketing. The agency has also developed many responsive, impressive apps like Scan & Translate, and WinQuik. 

      Agency Snapshot:

      Founded: 2012

      Location: California, United States 

      Number of employees: 20-40

      Top clients include: Jenny life, Paragon Couture, Clickstream 

      Website: https://semnexus.com/

      Rating: 4.7/5 

      Services:

      • ASO
      • Influencer marketing
      • Ad marketing
      • User testing
      • Venture Captial 

      GameChangerSF

      Within 8 years, GameChangerSF has worked with countless businesses in the gaming, and entertainment industries, amongst many more. This mobile marketing agency offers a full kit of services like re-targeting ads, A/B testing, native ads, and data science techniques.

      GameChangerSF helps both large and small businesses develop and execute successful mobile marketing strategies. Google and Facebook are partners of this agency. On their website, you’ll find an inquiry form. In the form, you can specify your business objectives, budget, and any additional information. 

      Agency Snapshot:

      Founded: 2012

      Location: New York, United States 

      Number of employees: 30-40

      Top clients include: Samsung, Epic Games, Game Loft 

      Website: https://www.gamechangersf.com/

      Rating: 4.9/5 

      Services:

      • User acquisition
      • Mobile strategy
      • Creative services
      • Data Science
      • Agency tools
      • Social media marketing
      • ASO
      • Financial forecasting 

      FIVE

      FIVE_Mobile marketing agency
      Source: five.agency

      Being around for well over a decade, FIVE has a large team to build and market mobile products that deliver value to their clients. For a language app, Rosetta Stone, FIVE has increased its revenue by almost 6 times, and for a travel app, Marriott, FIVE increased its returning users by 62%.

      This agency has racked up a substantial amount of experience to rely on their expertise, and they help businesses from product design to growth marketing. FIVE is an ideal solution for any business that needs an all-encompassing mobile marketing agency. 

      Agency Snapshot:

      Founded: 2005

      Location: New York, United States 

      Number of employees: 270-300

      Top clients include: Napster, Squarespace, USA Today 

      Website: https://five.agency/

      Rating: 4.8/5 

      Services:

      • User acquisition 
      • Mobile strategy 
      • Technology evaluation 
      • Growth strategy  
      • User testing 
      • Software development 
      • ASO
      • Marketing automation 

      Appular

      Appular
      Source: appular.com

      Appular focuses on providing PR, ASO, and user acquisition services for mobile marketing. This agency has worked with several clients in diverse industries to create responsive, attractive mobile apps and develop successful mobile marketing strategies.

      Nothing is missing from Appular’s range of expertise, and the agency will help your business create a social media viral strategy to raise brand awareness, and they’ll keep your PR in the good books. Appular has completed over 150 different projects and achieved over 500 million mobile app downloads in total. 

      Agency Snapshot:

      Founded: 2009

      Location: New York, United States 

      Number of employees: 2-10

      Top clients include: Adidas, Play Haven, NOTESUITE  

      Website: http://appular.com/

      Rating: 4.7/5 

      Services:

      • Product design
      • Product consulting
      • Mobile strategy
      • Social media marketing
      • ASO
      • PR
      • User acquisition
      • Market research 

      ComboApp

      ComboApp
      Source: comboapp.com

      As another mobile marketing agency that’s been around for a while, ComboApp has helped over 300 organizations design, develop and market their mobile apps. The industries ComboApp has served include Finance, Law, Education, Healthcare, E-commerce, Entertainment, and Tourism.

      This agency also helps optimize businesses’ content marketing, including SEO analysis, and execution. ComboApp is accredited too and has over 290 partners, and has completed 847 projects to date. 

      Agency Snapshot:

      Founded: 2009

      Location: Illinois, United States 

      Number of employees: 15-20

      Top clients include: Reddit, Samsung, Uber 

      Website: https://comboapp.com/

      Rating: 4.8/5 

      Services:

      • Ideation 
      • Product design 
      • Product development 
      • PR
      • SEO
      • ASO
      • Content marketing 
      • A/B testing
      • Social media marketing
      • Customer acquisition 

      Bidease

      Bidease_mobile marketing agency
      Source: bidease.com

      Bidease is a popular mobile marketing agency that provides businesses access to the entire mobile marketing ecosystem through one interface. This means that you can handle ad and data exchange accounts in one interface. 

      Bidease is a very new agency, so they lack extensive case studies. But the agency was rated 5th in the growth index for North America. As this agency focuses on brand awareness, re-engagement, and user acquisition, businesses can rely on it for an all-inclusive marketing solution. 

      Agency Snapshot:

      Founded: 2016

      Location: New York, United States 

      Number of employees: 30-50

      Top clients include: Foodpanda, JOOM, Moments 

      Website: https://bidease.com/

      Rating: 4.7/5

      Webiotic

      Webiotic_mobile marketing agency
      Source: webiotic.com

      For the best mobile marketing agencies in North America, Webiotic unquestionably belongs on the list! And their highly responsive, engaging, mobile-adaptive website proves this! Webiotic has generated over 100 000 leads for their clients, completed over 1600 projects, and 96% of their clients have their web pages rank first on Google. 

      Webiotic heavily focuses on growth marketing. This mobile marketing agency in North America can help your business with its brand design, conversion rate optimization (CRO), and so much more!

      Agency Snapshot:

      Founded: 2010

      Location: Florida, United States 

      Number of employees: 40-50

      Top clients include: Nespresso, RoadCaptain, RoadApp 

      Website: https://www.webiotic.com/

      Rating: 4.9/5 

      Services:

      • Mobile strategy
      • SEO
      • App development
      • Web design and development
      • ASO
      • Social media 
      • Reporting
      • Re-targeting
      • Automation marketing 

      8 Best Mobile Marketing Agencies in the UK

      ConsultMyApp

      ConsultMyApp (CMA) was deemed one of the best marketing companies of 2020, and the agency accommodates big and small enterprises. This mobile marketing agency strives to optimize its clients’ App Store ranking, customer acquisition strategy, and consumer relations. 

      Businesses will find that CMA has an impressive network of clients, and within their international team, they speak over 15 languages. CMA has sent over 1 million user life-cycle messages and has collected over 1 billion ASO data points.

      Agency Snapshot:

      Founded: 2016

      Location: London, United Kingdom 

      Number of employees: 30-50

      Top clients include: King, Metro, Saga 

      Website: https://www.consultmyapp.com/

      Rating: 4.8/5 

      Services:

      • ASO
      • Customer retention 
      • User engagement 
      • User acquisition 
      • Social media 
      • Mobile strategy

      AdQuantum 

      This London-based agency specializes in increasing revenue, growth, and downloads for mobile apps. AdQuantum is undoubtedly a favorite for mobile marketing agencies in the UK. For a client, the agency has turned a $2.2 million investment into $6 million in revenue.

      You don’t have to pay prepayment fees for this agency, and they’ll end your contract within 48 hours if you’re not happy with their services. AdQuantum also uses 17 different traffic sources and always tries to find new effective methods for their processes. 

      Agency Snapshot:

      Founded: 2016

      Location: London, United Kingdom 

      Number of employees: 150-200

      Top clients include: King, Metro, Saga 

      Website: https://www.adquantum.com/

      Rating: 5/5 

      Services:

      • Financial manager 
      • Mobile strategy 
      • App development 
      • User acquisition 
      • Social media 

      Adsbalance 

      Adsbalance is an innovative mobile marketing agency with over 40 different traffic sources, 70 different media buyers, 2 million installs monthly, and 100 bloggers in their database. 

      This agency focuses on optimizing your performance marketing, influencer marketing, and media & PR toolkit. Twitter, Google, Facebook, and TikTok are all partners of Adsbalance, providing their credibility in this industry. 

      Agency Snapshot:

      Founded: 2013

      Location: Scotland, United Kingdom 

      Number of employees: 100-150

      Top clients include: AliExpress, PlaySimple, inDriver 

      Website: https://adsbalance.com/

      Rating: 5/5 

      Services:

      • Influencer marketing 
      • Mobile strategy 
      • App development 
      • Social media 
      • Media buying
      • CPI

      Yodel Mobile 

      Yodel Mobile is an experienced mobile marketing agency in the UK that helps businesses launch and scale their mobile apps through success-driven growth techniques. The agency has worked with over 200 popular organizations like CarWow, Trivago, and XMyTaxi.  

      Yodel Mobile offers holistic app growth, from customer acquisition to virality. For businesses who need a well-rounded solution for their mobile marketing, Yodel Mobile is the top choice. 

      Agency Snapshot:

      Founded: 2007

      Location: London, United Kingdom 

      Number of employees: 20-40

      Top clients include: Fujifilm, The Economist, Gymshark 

      Website: https://yodelmobile.com/

      Rating: 5/5 

      Services:

      • ASO
      • Mobile strategy 
      • Consumer acquisition 
      • Growth forecasting 
      • Reporting 
      • Creative services
      • Social media 
      • Marketing campaigns 

      SLON Media 

      This full-service marketing and video production agency has combined expertise in creativity, technologies, and marketing to drive optimal results. SLON Media places significant attention on the visual components of mobile marketing to engage consumers. 

      Whether you need help with attaining content licensing, or you’re trying to break into TikTok, SLON Media has you covered. This mobile marketing agency in the UK has over 191 successful projects and serves industries of all kinds. 

      Agency Snapshot:

      Founded: 2016

      Location: London, United Kingdom 

      Number of employees: 20-40

      Top clients include: Volkswagen, PandaDoc, Softarex Finmatex

      Website:https://slonmedia.com/

      Rating: 4.6/5 

      Services:

      • Mobile strategy 
      • Creative services
      • AI-generated videos
      • Content licensing
      • Content distribution
      • Marketing animation
      • App development 
      • Social media 

      Somo 

      Somo has pioneered over 1000 digital products for over 100 businesses. The agency has worked with brands like The Economist, Experian, and Cinch. For all their clients, Somo doesn’t shy away from using fresh approaches to capture brands’ voices and help their clients achieve their objectives.

      You can find Somo offices in London, Bristol, Charleston, Washington, and Medellin. Whether you’re a small or big enterprise, Somo has a fully equipped toolkit to help you! 

      Agency Snapshot:

      Founded: 2010

      Location: London, United Kingdom 

      Number of employees: 200-250

      Top clients include: King, Metro, Saga 

      Website: https://www.somoglobal.com/

      Rating: 4.5/5 

      Services:

      • Product consulting
      • Mobile strategy
      • Social media
      • Creative services
      • Growth forecasting
      • App development 

      Regital 

      Regital_mobile marketing agency
      Source: regital.com

      Regital uses programmatic solutions to increase brand awareness, drive sales, and generate leads. Businesses have access to advisory services based on their objectives and location-based marketing to capture their audience.

      Regital has assisted businesses from various industries, and they offer an all-inclusive media marketing solution to brands. Plus, most of Regital’s clients are world-recognized brands that would only trust a credible mobile marketing agency. 

      Agency Snapshot:

      Founded: 2011

      Location: Manchester, United Kingdom 

      Number of employees: 20-50

      Top clients include: SubWay, Rixo, Stoves 

      Website: https://regital.com/

      Rating: 4.6/5 

      Services:

      • Programmatic marketing 
      • Mobile strategy
      • Social media
      • Native advertising 
      • Video marketing 
      • Search re-targeting
      • Media planning 

      Nodes 

      Nodes haven’t been around for very long. Yet this mobile marketing agency has a broad network of clients including, Tempur and GLS. Unlike most mobile marketing agencies, Nodes offers services that extend mobile marketing like It architecture, and machine learning. 

      The diverse, technologically based services offered by Nodes allow this agency to help with all aspects of your marketing and technology strategies. Nodes will not only help you develop a mobile marketing strategy to multiply your conversions, but the agency will also help ensure you’re using tools that suit your business best. 

      Agency Snapshot:

      Founded: 2019

      Location: London, United Kingdom 

      Number of employees: 20-30

      Top clients include: Danske Bank, DOT, SNACK 

      Website: https://www.nodesagency.com/

      Rating: 4.6/5 

      Services:

      • Product consulting
      • Mobile strategy
      • IT architecture 
      • Web design and development 
      • Machine learning 
      • ASO
      • Reporting
      • App development 
      • Project management
      • Change management
      • Marketing automation 

      Our Two Best Picks and the Conclusion

      The mobile marketing agencies in the UK and North America each offer their own specialties to help your business develop a successful mobile marketing strategy. From the agencies in North America, our favorite choice is Moburst. 

      Moburst has worked with enough top-notch companies to know their way around mobile marketing. This mobile marketing agency offers everything a small or large business needs, without unnecessary services. Moburst can help brands establish every stage of their marketing strategy. 

      As for mobile marketing agencies in the UK, our top choice is Yodel Mobile. This UK mobile marketing agency can help you create a mobile marketing strategy that works and goes viral. Yodel Mobile is the ideal full-service mobile marketing strategy to service any brand.

      Choosing a mobile marketing agency in North America and the UK can be hard, but with this guide, it will be a breeze!

      Frequently Asked Questions

      What is mobile marketing?

      Mobile marketing is a form of digital marketing with an aim to engage mobile device users. Mobile marketing agencies reach smartphone, tablet, and other mobile device users via social media, email, mobile apps, and MMS. Read this article to find out the best mobile marketing agencies in North America and the UK, and how they can help your business.

      What is a mobile marketing agency?

      A mobile marketing agency uses multiple channels to engage mobile device users. These agencies help businesses create and develop mobile-adaptive strategies to leverage consumers to take the business's desired action. This article reveals the best mobile marketing agencies in North America, and the UK, what they offer, and so much more!

      What are the benefits of mobile marketing?

      Having a mobile marketing strategy allows businesses to convert consumers who are mobile users, extend their reach, offer their consumers easy access to their site, and there is a higher potential for your content to go viral through mobile marketing. In this article, find out the best mobile marketing agencies, what they offer, and how to choose one for your business.

      References and Sources  

      1. Statista: Percentage of mobile device website traffic worldwide
      2. WebFX: 8 Mobile Marketing Statistics That Prove Mobile Matters
      3. App Annie: The State of Mobile: New Records Beckon
      4. SuperOffice: 37 Customer Experience Statistics You Need to Know
      5. BusinessofApps: Cost Per Install (CPI) Rates (2020)
      6. SmallBizTrends: Social Media Marketing Statistics Important to Small Businesses
      7. DreamGrow: 21 Social Media Marketing Statistics You Need to Know
      8. Moburst
      9. SAM Nexus
      10. GameChangerSF
      11. FIVE
      12. ConsultMyApp
      13. AdQuatum
      14. AdsBalance
      15. Yodel Mobile
      16. SLON Media
      17. Somo
      18. Regital
      19. Nodes
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