The digital revolution has reshaped the terrain of travel and tourism marketing, and the compass is now solidly pointing toward innovative strategies, authentic storytelling, and personalized experiences.
Choosing the right marketing agency can either propel your brand to the summit or leave it stranded in the foothills.
Whether you’re a boutique hotel, an exotic tour operator, or a regional tourism board, this article identifies the top marketing specialists to grow your tourism business and guide you to success in 2024!
A specialist marketing firm for the tourism, travel, and hospitality markets can leverage its unique understanding, insights, and connections in the industry to ensure brand visibility and increased bookings:
With the above in mind, here is our list of the best marketing experts to help you grow your tourism or travel business:
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Founded: 2011
Locations: Birmingham, Michigan, USA
Number of employees: 2-10
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The Travel Marketing Agency offers a wealth of expertise and a passion for exploration that sets them apart in the industry.
They specialize in tourism destination marketing, possessing an in-depth understanding of what draws travelers and creates unforgettable experiences.
The agency offers comprehensive services, including crafting compelling narratives for destinations, harnessing social media, content marketing, and influencer collaborations, and spotlighting festivals, cultural events, and attractions.
As well as forging valuable and strategic brand partnerships with airlines, accommodations, and local businesses.
The Travel Marketing Agency combines strategic prowess, creative ingenuity, and an unwavering passion for travel, making them the perfect partner for any destination seeking to attract travelers and create a lasting impression.
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Founded: 1997
Locations: Madison, Wisconsin, USA
Number of employees: 11-50
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The Blend travel marketing agency is a full-service agency specializing in helping tour and activity businesses grow.
This agency promotes travel destinations worldwide and fully understands the intricacies of travel and as well as tourism industry collaborations.
Blend’s track record includes boosting visitor numbers, securing media coverage, and contributing to economic growth.
The agency’s service offerings include creating captivating narratives for destinations and leveraging digital campaigns encompassing social media, content marketing, and influencer collaborations.
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Founded: 1997
Locations: Needham, Massachusetts, USA
Number of employees: 11-50
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Massachusetts-based marketing agency Traktek Partners offers a portfolio of services that includes website design, digital marketing, and strategic consulting. This holistic approach makes them a stand-out choice.
Traktek Partners also strongly emphasizes technology, utilizing the latest digital tools and platforms to deliver targeted and personalized marketing efforts. This includes sophisticated AdWords campaigns, email marketing, and social media advertising.
With 15 years of experience, Traktek’s client success stories showcase their ability to achieve successful outcomes across diverse digital marketing channels.
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Founded: 2018
Locations: Pambula, Australia
Number of employees: 2-10
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A notable strength of The Destination Agency is its emphasis on crafting tailored strategies for each destination, recognizing that every location has its unique story and appeal.
This approach reveals a keen awareness of the importance of authenticity and resonance in destination marketing, which are essential for capturing travelers’ attention and driving visitation.
Overall, The Destination Agency is a reliable partner for destinations and travel-related businesses seeking to enhance their marketing efforts and attract more visitors.
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Founded: 2014
Locations: Austin, Texas, USA
Number of employees: 11-50
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Propellic’s commitment to staying current with the latest marketing trends and technologies is evident in its work. It constantly pushes the envelope with new campaigns, tactics, and ideas.
Their priority focus is social media marketing. They offer various services, including Google, Facebook, Instagram, and LinkedIn advertising campaigns.
This enables them to create a buzz around their clients’ brands and generate real interest among travelers.
The Propellic marketing agency is ideal for travel brands seeking to engage with audiences, inspire travel aspirations, and drive growth.
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Founded: 2014
Locations: Dorset, UK
Number of employees: 11-50
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Adido’s team brings a unique blend of expertise, creativity, and passion to their work. Their experience spans various marketing mediums, including digital, print, and events, ensuring they can effectively devise holistic strategies that reach and engage travel audiences.
The agency’s diverse portfolio showcases various projects catering to various travel-related businesses, from tour operators to destinations, hotels, and airlines.
Adido has a strong and strategic social media focus with creative campaigns and advertising on all platforms, including Facebook, Instagram, and TikTok.
Like some of the other agencies we have mentioned, Adido emphasizes building strong relationships with its clients.
Their personalized approach to client service ensures that they provide tailored recommendations, regular communication, and openness to feedback and collaboration.
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Founded: 1988
Locations: London, UK
Number of employees: 51-200
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Accord’s team is dedicated to understanding clients’ unique needs and objectives. This allows them to craft campaigns that resonate with travel audiences and catalyze growth.
Accord’s core strengths lie in its expertise, creative flair, and strategic marketing approach.
Their multidisciplinary team consists of experienced marketing professionals, allowing them to master various marketing mediums – including digital, print, events, and content marketing.
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Founded: 2019
Locations: Brooklyn, New York, USA
Number of employees: 2-10
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One of Dune 7’s main strengths is its strategic focus. The team goes above and beyond to ensure its marketing strategies are grounded in data and insights, empowering its clients to make informed decisions and optimize their marketing efforts.
Creativity is another area where Dune 7 edges out the competition. Their innovative and compelling campaigns have earned them a reputation for excellence in the travel marketing industry.
In summary, Dune 7 Travel Marketing Agency is a top-tier choice for travel brands seeking fresh, strategic marketing solutions that make a difference.
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Founded: 2004
Locations: Halifax, Nova Scotia, Canada
Number of employees: 200-500
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Verb is a firm that brings its own blend of creativity, expertise, and strategic thinking to its projects.
This marketing company’s work is diverse and showcases its ability to cater to various players within the travel industry, including tour operators, destinations, hotels, and travel tech companies.
Creativity is at the heart of Verb’s marketing strategies. Verb crafts campaigns that captivate travelers and inspire people to take advantage of unique travel experiences.
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Founded: 2004
Locations: Toronto, Canada
Number of employees: 2-10
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DigitalCoconut’s impressive portfolio highlights their versatility and ability to cater to various travel industry players, from DMOs (Destination Marketing Organizations), airlines, and tour operators to accommodation providers.
This agency’s area of expertise encompasses digital marketing services, including social media marketing, content marketing, search engine optimization (SEO), web design, and video production.
With a focus on social engagement, open collaboration, and creative flair, Digital Coconut delivers media campaigns that inspire, engage, and contribute to its clients’ long-term success.
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Founded: 1981
Locations: Austin, NYC, Denver, Detroit, Kansas City, Washington DC, LA, Whistler, London, Brussels, Munich, Paris, Frankfurt, Rotterdam
Number of employees: 501-1000
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MMGY Global is one of the world’s largest integrated marketing firms, specializing in the travel, tourism, and hospitality industry.
With multiple agency brands under its umbrella, MMGY Global aims to inspire people to explore new destinations and experiences.
Their comprehensive services cover various aspects of travel marketing. They are well known for their tourism industry partnerships and tourism promotion campaigns.
This agency crafts forward-thinking approaches that produce tangible marketing results by conducting thorough tourism market research.
MMGY Global’s ultimate goal is to motivate inspiration into action and guide global travel enterprises toward achieving remarkable and measurable results.
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Founded: 2018
Locations: London and Liverpool, UK
Number of employees: 2-10
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Ginger Juice is an award-winning social media agency specializing in travel & tourism with offices in London and Liverpool.
This agency uses the latest marketing trends and technologies to integrate cutting-edge strategies and tactics into clients’ campaigns.
With a focus on social media marketing and content creation, Ginger Juice is ideal for travel brands seeking creative, data-driven marketing solutions to boost their internet presence, capture the interest of travelers, and foster growth.
With increasing competition and marketing’s evolving nature, the ability to find specialist agencies with specific industry knowledge and a unique understanding of your core business is crucial.
A travel and tourism specialized agency can tailor strategies that ensure effective campaigns.
Check out this short video by Easy Marketing to learn more about some of the essential strategies needed to promote brands in the tourism sector:
Effective communication and collaboration are also essential. Be sure to opt for an agency that offers personalized service and is committed to working closely with you to develop campaigns that reflect your brand and meet your objectives.
When choosing a travel and tourism marketing agency, consider their industry experience, marketing strategies, content creation skills, and how they track results. Look for an agency that communicates well, fits your budget, and understands your target audience.
They should employ innovative and data-driven marketing strategies that tap into consumers' wanderlust, leveraging cutting-edge technologies, creative storytelling, and industry partnerships. Check out our list of the top marketing agencies for your travel, tourism or hospitality business.
A specialist marketing and advertising agency for the tourism market sector leverages its unique understanding, insights, and connections to optimize results and return on investment for its clients. By genuinely capturing the essence of the destination or experience, a good marketing agency can leverage storytelling, visual branding, and strategic positioning to establish a strong brand presence. Check out the full review to find the best experts to build your brand and set you apart as a top choice in your sector.
Travel marketing agencies can leverage tactics like search engine optimization, pay-per-click advertising, social media marketing, email campaigns, content marketing, influencer collaborations, expertly optimized website development, and personalized user experiences to increase visibility and drive more bookings. Check out our list of the top marketing firms to find the perfect match for your business.
Combining multiple digital marketing channels and tailoring strategies to target audiences throughout the entire decision-making journey is key to boosting conversions effectively.
Tourism SEO targets travelers with specific locations and interests. High-quality content, local focus, and beautiful visuals are key. Positive reviews are crucial for building trust.
Bizcommunity: Travel in 2024 & Beyond: It’s bespoke, it’s alone, it’s tech-driven but also so much more!
Expedia Group: How Travelers Find Destinations for Their Trips
Statista: Market Insights – Travel and Tourism Worldwide
The Chartered Institute of Marketing: The Travel Marketing Awards