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12 Best Marketing Agencies for Tourism Brands in 2024 [Full Review]

By Liza Shuttleworth Last updated: 18 minute read Marketing Agencies

The digital revolution has reshaped the terrain of travel and tourism marketing, and the compass is now solidly pointing toward innovative strategies, authentic storytelling, and personalized experiences.

Choosing the right marketing agency can either propel your brand to the summit or leave it stranded in the foothills.

Whether you’re a boutique hotel, an exotic tour operator, or a regional tourism board, this article identifies the top marketing specialists to grow your tourism business and guide you to success in 2024!

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    Digital Marketing for Tourism: Key Agency Services

    A specialist marketing firm for the tourism, travel, and hospitality markets can leverage its unique understanding, insights, and connections in the industry to ensure brand visibility and increased bookings:

    • Website Design & Development: Familiar with their client’s unique requirements, these firms can provide a tailored approach that aligns with travel and tourism clients. For example, many hospitality operators may need to include online booking solutions as part of their websites.
    • Social Media Strategy & Management: Travel-focused marketers can help you collaborate with established social media influencers to promote destinations, experiences, and services, leveraging their authentic endorsements and reach to attract travelers.
    • Reputation Management: Whether it’s handling negative reviews, crisis communication, or promoting positive aspects, in-depth knowledge of how the public engages with the hospitality industry online makes it easy for specialist firms to manage your reputation online.
    • Content Creation: Video marketing, for example, allows hospitality brands to connect emotionally with their audience, build credibility, and create immersive experiences.
    • SEO and SEM Services: Location-based SEO is key for hospitality brands, as most travelers search for accommodations using location first. 
    • Sales & Trade Representation: Specialists in the sector have access to and knowledge of key players, industry events, and market dynamics, which may prove invaluable for effective sales and representation.

    With the above in mind, here is our list of the best marketing experts to help you grow your tourism or travel business:

    Top 12 Travel Marketing Agencies to Boost Your Bookings

    1.The Tourism Marketing Agency

    TMA Tourism Marketing Agency LOGO

    The Tourism Marketing Agency

    Birmingham, Michigan, USA

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2011

    Locations: Birmingham, Michigan, USA

    Number of employees: 2-10

    KEY SERVICES

    • SEO & Content Services
    • Competitor Analysis
    • Brand Development & Logo Design
    • Social Media Management
    • Video Production & Editing
    • Consumer Research

    NOTEWORTHY CLIENTS

    • Overland Ireland Tours
    • Alaskan Sights and Bites
    • Wicked Tours
    • Gray Line
    • Julia Travel

    WHY CHOOSE THEM?

    The Travel Marketing Agency offers a wealth of expertise and a passion for exploration that sets them apart in the industry.

    They specialize in tourism destination marketing, possessing an in-depth understanding of what draws travelers and creates unforgettable experiences.

    The agency offers comprehensive services, including crafting compelling narratives for destinations, harnessing social media, content marketing, and influencer collaborations, and spotlighting festivals, cultural events, and attractions.

    As well as forging valuable and strategic brand partnerships with airlines, accommodations, and local businesses.

    The Travel Marketing Agency combines strategic prowess, creative ingenuity, and an unwavering passion for travel, making them the perfect partner for any destination seeking to attract travelers and create a lasting impression.

    TMA Marketing Agency's homepage image

    2.Blend

     Blend Tourism Marketing Agency LOGO

    Blend

    Madison, Wisconsin, USA

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 1997

    Locations: Madison, Wisconsin, USA

    Number of employees: 11-50

    KEY SERVICES

    • Business Consulting & Branding Strategy
    • SEO Services
    • Web Development & Design
    • Photo & Video Services
    • Email marketing

    NOTEWORTHY CLIENTS

    • Land of Natura
    • 360 Chicago
    • Milwaukee Food & City Tours
    • Cliffview
    • Royal Gorge Epic Adventure

    WHY CHOOSE THEM?

    The Blend travel marketing agency positions itself as a full-service agency specializing in helping tour and activity businesses grow.

    This agency promotes travel destinations worldwide and fully understands the intricacies of travel and as well as tourism industry collaborations.

    Blend’s track record includes boosting visitor numbers, securing media coverage, and contributing to economic growth.

    The agency’s service offerings include creating captivating narratives for destinations and leveraging digital campaigns encompassing social media, content marketing, and influencer collaborations.

    Blend Marketing Agency's homepage image

    3.Traktek

    Traktek

    Needham, MA, USA

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 1997

    Locations: Needham, Massachusetts, USA

    Number of employees: 11-50

    KEY SERVICES

    • Branding SEO and SEM Services
    • Web Development & Design
    • Customer Analytics
    • Influencer Collaboration
    • Customer Database Systems
    • Email marketing

    NOTEWORTHY CLIENTS

    • Vantage Deluxe World Travel
    • Paul Gauguin Cruises
    • Sonesta
    • Holbrook Travel
    • Triplink
    • Quest Travel Adventure

    WHY CHOOSE THEM?

    Massachusetts-based marketing agency Traktek Partners offers a portfolio of services that includes website design, digital marketing, and strategic consulting. This holistic approach makes them a stand-out choice.

    Traktek Partners also strongly emphasizes technology, utilizing the latest digital tools and platforms to deliver targeted and personalized marketing efforts. This includes sophisticated AdWords campaigns, email marketing, and social media advertising.

    With 15 years of experience, Traktek’s client success stories showcase their ability to achieve successful outcomes across diverse digital marketing channels.

    TrakTekMarketing Agency's homepage image

    4.The Destination Agency

     The Destination Agency Tourism Marketing Agency LOGO

    The Destination Agency

    Pambula, Australia

    Our Score

    4.1

     

    AGENCY SNAPSHOT

    Founded: 2018

    Locations: Pambula, Australia

    Number of employees: 2-10

    KEY SERVICES

    • Brand & Digital Strategy
    • Web Development & Design
    • SEO services
    • Film & Video Production
    • Content Creation
    • Event Marketing

    NOTEWORTHY CLIENTS

    • Vantage Deluxe World Travel
    • Paul Gauguin Cruises
    • Sonesta
    • Holbrook Travel
    • Triplink
    • Quest Travel Adventure

    WHY CHOOSE THEM?

    A notable strength of The Destination Agency is its emphasis on crafting tailored strategies for each destination, recognizing that every location has its unique story and appeal.

    This approach reveals a keen awareness of the importance of authenticity and resonance in destination marketing, which are essential for capturing travelers’ attention and driving visitation.

    Overall, The Destination Agency is a reliable partner for destinations and travel-related businesses seeking to enhance their marketing efforts and attract more visitors.

    The Destination Agency Marketing Agency's homepage image

    5.Propellic

    Propellic Tourism Marketing Agency LOGO

    Propellic

    Austin, Texas, USA

    Our Score

    4.2

     

    AGENCY SNAPSHOT

    Founded: 2014

    Locations: Austin, Texas, USA

    Number of employees: 11-50

    KEY SERVICES

    • Media Strategy
    • Social Media Management & Advertising
    • Influencer Collaboration
    • SEO services

    NOTEWORTHY CLIENTS

    • Thrifty Traveler
    • Visit Amarillo
    • The Broke Backpacker
    • GrandEuropean Travel
    • Travelpass Group

    WHY CHOOSE THEM?

    Propellic’s commitment to staying at the forefront of the latest marketing trends and technologies is evident in their work. They constantly push the envelope with new campaigns, tactics, and ideas.

    Their priority focus is social media marketing. They offer various services, including Google, Facebook, Instagram, and LinkedIn advertising campaigns.

    This enables them to create a buzz around their clients’ brands and generate real interest among travelers.

    The Propellic marketing agency is ideal for travel brands seeking to engage with audiences, inspire travel aspirations, and drive growth.

    Propellic Marketing Agency's homepage image

    6.Adido

     Addido Tourism Marketing Agency LOGO

    Adido

    Dorset, UK

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2014

    Locations: Dorset, UK

    Number of employees: 11-50

    KEY SERVICES

    • Digital Strategy
    • Content Marketing
    • SEO services
    • Content Marketing
    • Social Media Advertising
    • Web Design & Development
    • Email Marketing

    NOTEWORTHY CLIENTS

    • Greenpeace
    • Freedom Leisure
    • Livewell Dorset
    • Not Just Travel
    • Condor Ferries
    • Hoburne Holidays

    WHY CHOOSE THEM?

    Adido’s team brings a unique blend of expertise, creativity, and passion to their work. Their experience spans various marketing mediums, including digital, print, and events, ensuring they can effectively devise holistic strategies that reach and engage travel audiences.

    The agency’s diverse portfolio showcases various projects catering to a broad range of travel-related businesses, from tour operators to destinations, hotels, and airlines.

    Adido has a strong and strategic social media focus with creative campaigns and advertising on all platforms, including Facebook, Instagram, and TikTok.

    Like some of the other agencies we have mentioned, Adido emphasizes building strong relationships with its clients.

    Their personalized approach to client service ensures that they provide tailored recommendations, regular communication, and openness to feedback and collaboration.

    Adido Marketing Agency's homepage image

    7.Accord

     Accord Tourism Marketing Agency LOGO

    Accord

    London, UK

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 1988

    Locations: London, UK

    Number of employees: 51-200

    KEY SERVICES

    • Brand & Digital Strategy
    • Web Design
    • Content Creation
    • SEO services
    • Content Marketing
    • Social Media Marketing
    • PR & Communications
    • Email Marketing
    • Data Analytics

    NOTEWORTHY CLIENTS

    • Ramble Worldwide
    • Ambassador Cruise Line
    • Leger Holidays
    • CV Villas
    • Neckermann Travel
    • Canadian Affair

    WHY CHOOSE THEM?

    Accord’s team is dedicated to understanding clients’ unique needs and objectives, allowing them to craft campaigns that resonate with travel audiences and catalyze growth.

    Accord’s core strengths lie in its expertise, creative flair, and strategic marketing approach.

    Their multidisciplinary team consists of experienced marketing professionals, allowing them to master various marketing mediums – including digital, print, events, and content marketing.

    Accord Tourism Marketing Agency's homepage image

    8.Dune7

    Dune7 Tourism Marketing Agency LOGO

    Dune7

    Brooklyn, New York, USA

    Our Score

    4.4

     

    AGENCY SNAPSHOT

    Founded: 2019

    Locations: Brooklyn, New York, USA

    Number of employees: 2-10

    KEY SERVICES

    • Brand Strategy
    • Content Creation
    • SEO Services
    • Content Marketing
    • Social Media Advertising
    • PR & Communications
    • Data Analytics

    NOTEWORTHY CLIENTS

    • Sherpa
    • Tenon Tours
    • Nature World Kenya Safaris
    • Battleface
    • Czech Tourism
    • BringFido

    WHY CHOOSE THEM?

    One of Dune 7’s main strengths is its strategic focus. The team goes above and beyond to ensure its marketing strategies are grounded in data and insights, empowering its clients to make informed decisions and optimize their marketing efforts.

    Creativity is another area where Dune 7 edges out the competition. Their innovative and compelling campaigns have earned them a reputation for excellence in the travel marketing industry.

    In summary, Dune 7 Travel Marketing Agency is a top-tier choice for travel brands seeking fresh, strategic marketing solutions that make a difference.

    Dune7 Marketing Agency's homepage image

    9.Verb

    Verb Tourism Marketing Agency LOGO

    Verb

    Halifax, Nova Scotia, Canada

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2004

    Locations: Halifax, Nova Scotia, Canada

    Number of employees: 200-500

    KEY SERVICES

    • Brand & Digital Strategy
    • Web Design
    • Content Creation
    • SEO Services
    • Content Marketing
    • Social Media Marketing
    • PR & Communications
    • Custom Booking Platform Solutions
    • Data Analytics

    NOTEWORTHY CLIENTS

    • Royal Caribbean International
    • 1 Hotels
    • Destination Canada
    • Nassau Paradise Island
    • Northumberland Ferries
    • Pebble Beach Resorts

    WHY CHOOSE THEM?

    Verb is a firm that brings its own blend of creativity, expertise, and strategic thinking to its projects.

    This marketing company’s work is diverse and showcases its ability to cater to various players within the travel industry, including tour operators, destinations, hotels, and travel tech companies.

    Creativity is at the heart of Verb’s marketing strategies. Verb crafts campaigns that captivate travelers and inspire people to take advantage of unique travel experiences.

    10.Digital Coconut

     Digital Coconut Tourism Marketing Agency LOGO

    Digital Coconut

    Toronto, Canada

    Our Score

    4.2

     

    AGENCY SNAPSHOT

    Founded: 2004

    Locations: Toronto, Canada

    Number of employees: 2-10

    KEY SERVICES

    • Brand & Digital Strategy
    • Data Analytics
    • Web Design
    • Content Creation
    • Social Media Marketing
    • Influencer Marketing
    • PR & Communications
    • Reputation Management

    NOTEWORTHY CLIENTS

    • Port Ferdinand Luxury Resort
    • Whitelake Cabins
    • Tobago Tourism
    • Hotel Du Fort
    • Enchanting Barcelona Tours

    WHY CHOOSE THEM?

    DigitalCoconut’s impressive portfolio highlights their versatility and ability to cater to various travel industry players, from DMOs (Destination Marketing Organizations), airlines, and tour operators to accommodation providers.

    This agency’s area of expertise encompasses digital marketing services, including social media marketing, content marketing, search engine optimization (SEO), web design, and video production.

    With a focus on social engagement, open collaboration, and creative flair, Digital Coconut delivers media campaigns that inspire, engage, and contribute to its clients’ long-term success.

    Digital Coconut Marketing Agency's homepage image

    11.MMGY Global

    MMGY Tourism Marketing Agency LOGO

    MMGY Global

    Kansas City, USA

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 1981

    Locations: Austin, NYC, Denver, Detroit, Kansas City, Washington DC, LA, Whistler, London, Brussels, Munich, Paris, Frankfurt, Rotterdam

    Number of employees: 501-1000

    KEY SERVICES

    • Brand & Digital Strategy
    • Data Analytics
    • Web Design
    • Content Creation
    • Social Media Marketing
    • Influencer Marketing
    • PR & Communications
    • Data Analytics
    • Email Marketing

    NOTEWORTHY CLIENTS

    • Rhode Island Commerce
    • Destination Cleveland
    • Eliot Park Hotel
    • Cruise Lines International Association
    • TravelZoo

    WHY CHOOSE THEM?

    MMGY Global is one of the world’s largest integrated marketing firms, specializing in the travel, tourism, and hospitality industry.

    With multiple agency brands under its umbrella, MMGY Global’s goal is to inspire people to explore new destinations and experiences.

    Their comprehensive services cover various aspects of travel marketing. They are well known for their tourism industry partnerships and tourism promotion campaigns.

    This agency crafts forward-thinking approaches that produce tangible marketing results by conducting thorough tourism market research.

    MMGY Global’s ultimate goal is to motivate inspiration into action and guide global travel enterprises toward achieving remarkable and measurable results.

    MMGY Tourism Marketing Agency Homepage

    12.Ginger Juice

    Ginger Juice

    Liverpool, UK

    Our Score

    4.1

     

    AGENCY SNAPSHOT

    Founded: 2018

    Locations: London and Liverpool, UK

    Number of employees: 2-10

    KEY SERVICES

    • Social Media Management
    • Social Media Advertising
    • Content Creation
    • Travel Trade Marketing
    • Event Marketing

    NOTEWORTHY CLIENTS

    • World Travel Market
    • Visit England
    • Motel One
    • Holiday Taxis
    • Advantage Travel Centres

    WHY CHOOSE THEM?

    Ginger Juice is an award-winning social media agency specializing in travel & tourism with offices in London and Liverpool.

    This agency uses the latest marketing trends and technologies to integrate cutting-edge strategies and tactics into clients’ campaigns.

    With a focus on social media marketing and content creation, Ginger Juice is ideal for travel brands seeking creative, data-driven marketing solutions to boost their internet presence, capture the interest of travelers, and foster growth.

    Ginger Juice Tourism Marketing Agency's homepage imageFinal Thoughts: Finding the Best Agency for Your Tourism Business

    With increasing competition and marketing’s evolving nature, the ability to find specialist agencies with specific industry knowledge and a unique understanding of your core business is crucial.

    A travel and tourism specialized agency can tailor strategies that ensure effective campaigns.

    Check out this short video by Easy Marketing to learn more about some of the essential strategies needed to promote brands in the tourism sector:

    Effective communication and collaboration are also essential. Be sure to opt for an agency that offers personalized service and is committed to working closely with you to develop campaigns that reflect your brand and meet your objectives.

    Frequently Asked Questions

    What makes a top travel marketing agency stand out from the rest?

    With a deep understanding of the travel industry and a team of passionate experts, a leading tourism agency can craft compelling campaigns that inspire travelers and drive bookings for their clients. They should employ innovative and data-driven marketing strategies that tap into consumers' wanderlust, leveraging cutting-edge technologies, creative storytelling, and industry partnerships. Check out this list of the top marketing agencies for your travel, tourism or hospitality business.

    How can travel & tourism advertising agencies help with brand development?

    A specialist marketing and advertising agency for the tourism market sector leverages its unique understanding, insights, and connections to optimize results and return on investment for its clients. By genuinely capturing the essence of the destination or experience, a good marketing agency can leverage storytelling, visual branding, and strategic positioning to establish a strong brand presence. Check out the full review to find the best experts to build your brand and set you apart as a top choice in your sector.

    What strategies can marketing agencies use to boost bookings?

    Travel marketing agencies can leverage tactics like search engine optimization, pay-per-click advertising, social media marketing, email campaigns, content marketing, influencer collaborations, expertly optimized website development, and personalized user experiences to increase visibility and drive more bookings. Check out our list of the top marketing firms to find the perfect match for your business.

    Combining multiple digital marketing channels and tailoring strategies to target audiences throughout the entire decision-making journey is key to boosting conversions effectively.

    References

    Bizcommunity: Travel in 2024 & Beyond: It’s bespoke, it’s alone, it’s tech-driven but also so much more!

    Expedia Group: How Travelers Find Destinations for Their Trips

    Statista: Market Insights – Travel and Tourism Worldwide

    The Chartered Institute of Marketing: The Travel Marketing Awards

    Thrive: Niche Marketing: What Is It and How To Do It Right