A CMO’s Reflection on Customer-Centric Marketing Strategy in 2025
What is customer-centricity? Unlike a product-centered model, where companies develop their products or services first and promotion strategy
What is customer-centricity? Unlike a product-centered model, where companies develop their products or services first and promotion strategy
Personalization software helps e-commerce customize every aspect of their websites to create a more tailored user experience for
Everyone knows your name… But do they like you? Brand experience means everything to consumers, but businesses often
Every business should use community-based marketing to retain consumers, secure customer loyalty, and give their buyers a voice.
Knowledge bases are the key to implementing a successful knowledge management system, offering the necessary ease-of-use for efficient
Dealing with resentful customers is inevitable and learning to deal with them effectively is an essential skill in
Today, you’ll learn about a powerful tool to reinvigorate your marketing campaigns: the FRM model. Coined by Hughes
This article will cover everything about the importance of customer interviews and how you can conduct them in
In this guide, we will cover how marketing segmentation in a B2B environment can help your business reach
In this article, you will learn everything about one of the best ways to get deeper insights into
Today we’re going to look at the best customer feedback software, how much they cost, and the pros
In this article, we’re going to show you the power of customer data platforms and why every business
Every business has those extra-special, extra valuable VIP customers. They’re the ones who generate the most revenue for
Every day we see Business-to-Consumer (B2C) loyalty programs all around us. However, Business-to-business (B2B) loyalty programs are far
We know you appreciate your customers – they’re the lifeblood of your business, after all. But do your
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If you are in a business with short purchasing cycles or commodity products, you would understand retaining existing
Customer relationship management (CRM) is a critical component of a successful digital marketing campaign. CRM is the backbone
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Satisfied customers are NOT always loyal. In the words of customer service expert, Shep Hyken: “There’s a big
Brand loyalty might be the only thing that counts. A bold statement, eh? But, clearly when there are
![Customer Marketing: The 2020 Guide [+ 3 Powerful Strategies & Examples] - A close up of a book - Digital marketing](https://peertopeermarketing.co/wp-content/uploads/2019/07/Attract-an-Audience-20.png)
Not all customers are the same. Of course, we know this! So, why are marketers still ignoring the
With video and influencer marketing continuing to drive digital strategy in 2025, YouTube remains one of the most
Every business prioritizes growth, and for B2B companies, that begins with consistently finding high-quality leads. But doing this
In today’s highly social, digital landscape, user-generated content (UGC) has become a cornerstone of any effective marketing strategy.
Generating high-quality B2B leads is the lifeblood of any successful marketing strategy. Whether you’re targeting mid-market companies or
Great graphic design is essential for effective marketing. Whether you’re building a brand, running social media campaigns, or
With the growing concerns about the potential TikTok ban in the United States, marketers, content creators, influencers, and
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