When you’re competing with every other brand for attention, the competition is fierce. And loud. A custom jingle that is instantly recognizable and evokes positive emotions is a huge advantage for your brand! But if hiring a composer and musical talent to create and record one sounds like time and money you don’t have… A…

Lifestyle marketing is about selling customers a lifestyle, not just a product. This marketing approach can help you establish a loyal customer base and boost sales in 2025! Lifestyle marketing forces businesses to focus on deep customer relationships and understand what their audiences need. The best way to solve this is to understand what your…

B2B marketing is growing with the evolution of technology and the demands of consumers in this space. Marketers need more innovative methods backed by technology to attract high-valued customers and convert them. A study by Outfunnel confirmed that around 50% of B2B sales reps believe digital marketing channels haven’t replaced their in-person processes well enough….

Affiliate marketing agreement are one of the most reliably effective marketing channels available to brands in almost every industry. While the benefits are undeniably high, there are also some risks involved, which is why a well-crafted affiliate agreement is essential! A good affiliate agreement or contract will protect you and your brand from the many…

Social media has evolved from a novelty to an integral part of our day-to-day lives. With the explosive adoption of chatgpt and other large language models, Artificial intelligence (AI) is doing much the same thing. We now have hundreds of advanced AI apps for social marketing to help you plan, create, manage, and optimize your social strategies…

Why spend your time on repetitive tasks and struggle through inefficient workflows when you can have marketing bots streamline your processes and do the heavy lifting? Marketing bots or automation tools are technology solutions that help businesses optimize all aspects of their marketing and sales funnels to secure sales faster!  Over 30% of businesses have fully…

AR marketing is the new best thing, like metaverse and VR marketing. Developing marketing campaigns with AR technologies opens a wide range of lucrative advantages. Not to mention, customers love AR marketing too! 71% of buyers would shop more if businesses used AR. 40% of shoppers are prepared to spend more money on products they can customize…

Cold email campaigns are tricky at the best of times, and most cold emails hardly make a dent. With only a 1%-5% open rate, it’s essential for your email content to be on point! But what does that mean, exactly? It all comes down to the quality of your content, from your subject line to the body of your…

Influencer marketing is one of the most successful marketing channels to use but like all marketing methods there are risks as well as rewards. As many brands have discovered, a legally binding agreement with an influencer is essential to protect your brand and your reputation! A well-drafted influencer contract not only mitigates the potential risks…

If you’re short on time, resources, or know-how, white-label software products can be a great solution! Many of the best platforms have automated features, custom templates, and integrations to deliver a tailored experience to your buyers. Hundreds of options are available, but knowing which ones are as good as they promise can be difficult. So…

Ad banners are popular for businesses because they offer so much potential! There are various sizes and types of display ads to boost web traffic and conversions in 2024. But the challenge lies in creating an ad banner that stands out from your competitors and engages target buyers. With an average click-through rate of less…

Organic traffic doesn’t always cut it! Business owners (like you) often look for ways to accelerate their web traffic without paying a fortune. A pay-per-click (PPC) system is a perfect solution to boost web traffic, target ideal buyers, and accelerate conversions. PPC ads can increase brand awareness by 80%, and traffic from these paid ads has…

BeReal promotion is the next best thing for brands that want to connect with Gen Z and Millennial audiences. Because this social app is new to the scene, most brands don’t know how to use this app, what content to post, or how to engage users. Since its launch, this free app has developed impressive…

Strategic alliances drive customer engagement, buyer loyalty, and insane growth in 2025. Working with the best partners can expose your business to new buyer segments and a wider reach of targeted customers. Savvy marketers understand the power of these collaborations in expanding their brand’s influence and customer base. Businesses love strategic alliances because it’s a…

Many businesses pour money into radio and TV advertising but don’t generate their target profit. The problem often lies in the commercial script writing. With an audience-centric script, a skilled marketer can leverage the full revenue potential of TV and radio commercials! Investing in TV ads can increase your revenue effectiveness by 40%. And radio advertisers…

Everyone knows your name… But do they like you? Brand experience means everything to consumers, but businesses often miss the mark. You need research, personalization, and customer-centric marketing campaigns. The best way to achieve this and build brand loyalty is to use your customers’ reviews as your guiding star. Customer feedback or sentiment measures buyers’…

Running loads of ad campaigns but not seeing the conversions you want? Many businesses-owners and markers experience the same challenge. An easy solution for this is to invest in campaign optimizer tools! Successful ad campaigns are difficult to create. There are many factors to consider. Around 70 to 80% of users completely ignore paid ads, and most marketers forget…

Nothing makes your brand look more unprofessional than poor packaging. In 2025, strategic and authentic packaging marketing, with a focus on sustainability, can accelerate your sales, brand awareness, and credibility! In fact, 30% of businesses noticed an increase in revenue after improving product packaging. 64% of buyers will purchase a product if they like the packaging,…

In a world where instant messaging has become the norm, WhatsApp is the most popular with more than 2 billion monthly active users. What sustains its growth and popularity is its ability to allow people to text, send pictures, and video chat regardless of their country code, mobile carrier, or device type. With its broad…

LGBTQ+ influencers are a MUST-HAVE to connect with these audiences. These influencers have the credibility and reach to promote your business and share your values. LGBTQ+ influencers support movements they’re passionate about and share their personal experiences and journeys, emotionally relating to buyers.  This approach works because these influencers form strong relationships with their audiences…

To drive steady profits for your B2B business, you need a good industrial sales strategy. With a well-researched enterprise sales strategy, you can outline your target audience and find the best tactics to optimize current consumer experiences and close new deals. Around 50% of B2B prospects aren’t the best fit for a company’s services/products. And 60% of these…

Influencer marketing campaigns work; if you know what you’re doing! A great influencer marketing course will equip you with the skills to leverage the full power of working with influencers. The influencer marketing industry has expanded to around $15 billion, and influencer course posts consistently outperform branded content. So, what makes an effective influencer marketing campaign?…

VR is the new best marketing medium for businesses. And because VR is relatively new, you can leverage strategies to put your brand at the forefront of your competitors. 61% of buyers prefer online shops with VR/AR technology, And almost 80% of Americans know about VR now. But if there’s so much interest in VR for businesses, why…

The video game market is blowing up, and in the US alone, there are now over 220 million gamers spanning all demographics! Tapping into this market is a fantastic channel for added revenue, but video game promotion is as competitive as the games themselves. You need to find the best channels to connect with targeted gamers…

Telegram, the newest and hottest instant messaging app, seems to be everywhere these days – and for good reason. It’s fast, secure, and, most importantly, growing in popularity. As with any new social media platform, people want to use its massive reach and innovative capabilities; thus, Telegram ads were born! At the core of Telegram’s…

Lead generation is essential, and high-quality leads are the lifeblood of your revenue. The problem is that lead generation can be complex, time-consuming, and costly. And without working with professional lead sourcing firms, you risk losing time and money on strategies that don’t work! This in-depth review of the top lead sourcing agencies covers everything you need to…

If you’re a partner manager starting a new referral, reseller, or affiliate program (or if you just need a better partner portal for your current partner ecosystem), you know how hard it is to choose the best tool for overseeing partner relationships! You need your tool for PRM to seamlessly integrate into your team’s daily…

There is an ever-increasing demand for video and audio content in marketing or educational settings. With 88% of businesses now using audio-visual content in their marketing strategies and with electronic educational facilities expected to grow by $21.64 billion in the next four years, it’s no wonder we need professional voice-overs! But what makes for a…

  TikTok marketing is booming, and businesses, marketers, and creators need the best TikTok tools to get in on this action. TikTok is a competitive social channel because of its popularity, so you need to take extra measures to stand out. 68% of TikTok users are more likely to respond to videos with trendy music. And when…

PR or digital marketing? Which will deliver the best results for your business, and what’s the difference between pr vs digital marketing? Many business owners assume PR and marketing are one and the same. This couldn’t be more wrong. PR focuses on building your reputation amongst the general public. When we say the general public,…

Public relations (PR) is vital to boosting a brand’s reputation and garnering credibility. Many brands work with PR services to improve images or manage negative publicity. It is an area often overlooked or mistaken as something only large enterprises would need.  We’ve created a detailed review of the best companies specializing in public relations, as…

Almost 30 million websites rely on Google Analytics, which has the largest market share when compared to other analytics platforms.  While it’s obvious that data collection plays a critical role in customer-centric websites, the problem is using this website and user data correctly. Many businesses don’t know how to configure their website correctly to take advantage…

There are now more than 15 million restaurants in operation, and restaurant advertising is more challenging than ever. A great restaurant marketing strategy is essential in such a highly saturated and even more competitive market. Marketing strategies are used to increase awareness of a restaurant’s presence and personality, attract new customers, boost sales, and retain the…

Food is one of the most significant parts of any culture, so it’s no wonder there are so many restaurants all across the world. With this increase in demand comes over-saturation, and as a result, restaurant marketing has never been more important. So, what exactly is restaurant marketing? What is essential to running a profitable…

The film industry is highly lucrative and popular. With such high demand, filmmakers must work harder and faster to produce more films. And we all know how much time, effort, and passion it takes to make a film. Even if your movie is flawless, people won’t be able to appreciate it if they are unaware of…

The film industry is lucrative and extremely popular. With so much demand, movie makers have to work harder and faster to make more movies. And we know how much time, effort, and passion go into making a movie. But even if your movie is perfect, people can’t love it if they don’t know about it! While there…

As mass markets expand and consumer demand rises, people today want their consumable products at lower prices, with quicker deliveries and wider availability—the key being convenience. This is where FMCG (Fast-Moving Consumer Goods) or CPG or (Consumer-Packaged-Goods) companies come in. Like any business, FMCG marketing is crucial. However,  challenges in this sector are a little…

In recent years, we have all shifted to ways of working and living that rely more on the convenience of online shopping. E-commerce has flourished and people love it. There is very little that you can’t get online and have delivered within a couple of hours, and that kind of convenience is hard for any…

There has never been so much data in marketing. Harnessing it can facilitate better-informed decisions and more effective advertising campaigns, optimize marketing channel mixes, increase the reach and conversion of your target audiences, and ultimately lead to higher customer satisfaction and business performance. The problem is that gathering all the right raw data, collating it…

Marketing Cannabis is tricky because there are so many rules and regulations to follow. These rules change between geographical locations and social channels, making it even more confusing. Around 55 million people in the US are cannabis users, and by 2025, the legal marijuana market value is expected to reach a whopping $146.4 billion.  Besides the increasing market…

The ‘X’ app, formerly known as Twitter, is a social media platform that still packs a punch. X has over 200 million monthly users who log on every day! These users rely on X to stay informed about businesses and the world around them, as 79% use this social channel for news. But X boasts…

Event marketing offers unique opportunities to connect with your audience in a tangible, personal, and memorable way. A well-planned and executed event allows people to interact with your brand and the human beings who represent it. It gives them something to participate in, something to see, smell, and touch—something to remember. Events also allow people…

Inbound strategy can be both tricky and time-consuming to understand and implement in-house. You need to have an in-depth understanding of your target market and a good grasp of content marketing strategy and delivery, search engine optimization, and site design. So, let’s get into a detailed review of the best inbound specialists and a full breakdown of…

Marketing is crucial, particularly for smaller businesses and those that operate within a specialized market. Many small and mid-size businesses prefer working with smaller boutique agencies that offer specialized services tailored to their needs and their budget rather than using a bigger full-service agency that offers more services than they currently need and can’t offer…

Marketing is a dynamic space that changes rapidly. The technology, channels, platforms, and social trends that make marketing successful are changing constantly, too. Keeping up is almost a full-time occupation in itself… And that is where advisory firms in marketing come in!   On average, companies spend 11% of their revenue on marketing, and they’re feeling the demand…

There are currently 4 million apps available, up from 500 in 2008 when the iOS app store debuted. Thousands of new apps launch every day, and the competition is fierce!  Interestingly, most apps are free. While paid subscriptions are a way to monetize, more than 60% of the app market size is from advertising, followed…

Partnership marketing (or co-marketing, collaborative marketing) is a collaboration between a business and another business or individual. The collaboration is mutually beneficial in achieving goals, such as expanded reach by tapping into one another’s customer base, and enhanced customer insights by joining what each knows. It leverages social media, paid advertising, and other advertising services…

In 2025, video is king. Video marketing is booming, especially for social media marketing, which is moving steadily toward placing video content front and center. The problem is that video content is hard to create. It takes time, expertise, recording equipment, editing software, and actors and voice actors. That is where AI video generators come…

Paid media is a marketing practice businesses can’t afford to ignore. However, developing and maintaining a successful paid ad campaign is not easy. That’s why you need a paid media agency to work with your brand. Paid media is booming amongst small to medium businesses, as 65% of them opt for this technique. There’s no…

Pinterest Marketing has huge potential, and those doing it right are seeing great rewards. Often overlooked in social media marketing, Pinterest is a popular platform with over 478 million monthly active users. It is also the second most visited platform in the United States! However, marketing on Pinterest works a little differently from other social…

Using the right affiliate tracking software is crucial for your affiliate marketing program! Tracking your affiliates, revenue and the program as a whole is essential for success. The right affiliate tracking software will help you identify what’s working (and what’s not) and make data-driven decisions to optimize your program and drive higher returns. So, what,…

AI voice generators using text-to-speech (TTS) technology have advanced rapidly over the last few years. You can now create high-quality audio of human-like voices in various accents, tones, and languages without leaving your desk. No voice talent, recording equipment, dubbing studio, or editing software needed! Hundreds of AI voice generators claim to produce voices and…

Amazon is undoubtedly the largest e-commerce platform, with high repeat purchases from its loyal customers. Conversion rates on Amazon are around 10 to 15%, compared to 2% at most for its competitors. More than 60% of sales are from thriving third-party marketplaces, many enabled by Fulfillment by Amazon (FBA), which removes logistical complexity. Hence, to…

Amazon marketing is blowing up and your e-commerce store can’t miss out on all that revenue! Amazon is a trusted and popular online marketplace where millions of buyers and sellers make and spend money. More than 50% of US shoppers start their product searches on Amazon. There are over 300 million Amazon shoppers worldwide, and 66% love this marketplace because they can…

The word Recession strikes fear into consumers and businesses alike, and the first thing everyone thinks to do is slash all budgets and scale back as much as possible. However, first instincts are not always correct, and for businesses, sometimes scaling back is the wrong thing to do. That’s where recession marketing comes in. But how does…

Do you need a professional landing page design service to create landing pages that achieve their full lead generation and revenue potential? Almost 50% of marketers create a new landing page design company  for every campaign. But why make this effort? The answer is simple – landing pages are a worthwhile investment! The average conversion rate…

Effective marketing is one of the most important aspects of running a successful hospitality business. However, hospitality marketing is also one of the most difficult to master. Because the industry is so diverse, determining the best strategy for your company is not as simple as it seems. You may not have the time, energy, or…

Marketing your hospitality business effectively is one of the most important things if you want to be successful. However, hospitality marketing is also one of the most challenging things to get right. Especially because it’s such a diverse industry, and pinning down the best strategy for your particular business is not as simple as it…

TikTok can potentially maximize brand awareness, revenue, and audience engagement. This social channel is rapidly expanding, and its future looks promising for businesses and marketers. Of the 4.8 billion internet users, 21% use TikTok! And although this social channel has been around for a shorter time, it has more monthly active users than Pinterest, Reddit, Snapchat, Twitter,…

Outreach and outbound marketing might involve some of the most traditional marketing methods, but in a digitally dominated world, they are more complex than ever. Developing a great outbound marketing strategy, executing it successfully, and weaving it into the rest of your digital marketing takes time and requires niche expertise. Most of us just don’t…

Your company’s brand image is a major deciding factor for buyers, and it takes time and a lot of work to build and maintain your brand reputation. Working with one of the best reputation brand management companies means they do all the hard work, and you can boost how your buyers, the public, and media…

Social platforms like YouTube, Facebook, and Instagram have become crowded with thousands of businesses marketing themselves. Now is the perfect time to adopt TikTok marketing for your brand, and tap into an unsaturated marketing environment with loads of potential. Social media users love TikTok! This app has already generated over 3 billion downloads. There are already more…

Reddit is an incredibly powerful channel for marketing! Not everyone and their aunty is on Reddit, but it’s influence is everywhere, often invading mainstream media too. Reddit marketing, unlike marketing on other social media platforms, is much more difficult to navigate. The rules are different, the people are different, and your marketing needs to be different too….

The average successful crowdfunding or crowd-sourced funding campaign raises over $28,000. In North America alone, crowdfunding has generated over $17 billion in investments. It’s safe to say that crowdfunding offers many lucrative opportunities, but it’s far from easy to secure those investments. Only around 22% of campaigns are successful. So, what’s the best way to achieve your goals?…

The fashion industry is one of the most densely saturated, competitive, and dynamic industries to break into, let alone dominate… Unless you have the right marketing strategy! Fashion marketing isn’t just a few photoshoots at the Paris Fashion Week. It involves a variety of media and marketing channels to create a remarkable, desirable, and valuable…

Breaking into the mainstream fashion industry can be tricky, to say the least. And if you want to make it big, you need to know how fashion marketing works. There are hundreds of thousands of brands, new and old, trying to make it big. Even if you have top-of-the-line outfits, it’s challenging to even get…

The automotive industry is flooded with competitors, and it takes a unique edge to engage and convert target customers. Brands need the top automotive marketing strategies to help them stand out in this massive market. Only one in every three car buyers knows what they want when going to a dealership. Almost 80% of new and previous car customers…

Securing e-commerce sales is challenging for most businesses. The best way to maximize your chances of customer purchases is through proven online retailing methods. Almost 100% of global internet users have purchased a product online. Between 2021 and 2026, Statista forecasts e-commerce to grow by 56%.  With such promising value in the e-commerce market, you need to…

Video marketing is a must-have for any business that wants to maximize customer engagement, raise brand awareness, and accelerate web traffic. The secret to revenue-driven video advertising ads is working with any of the best video ad makers. Videos give your target audience a clear idea of your product/service. The more confident your ideal buyer…