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The Top 12 Marketing Agencies For Law Firms in 2024

By Gia Pearson Last updated: 19 minute read Marketing Agencies

In the highly competitive legal industry, effective marketing strategies are crucial for law firms to attract new clients and establish a strong online presence. Legal marketing isn’t just about billboards and business cards anymore. Finding the right legal marketing agency services for law firms can be pivotal to your success.

These 12 top agencies offer a range of services, from search engine optimization (SEO) to lead generation and social media management, tailored to the unique needs of legal professionals. Whether you’re a solo practitioner or a large firm, these agencies can help you navigate the digital realm and achieve your business goals.

Digital Marketing for Law Firms.

Legal firms can use digital marketing to reach potential clients online, which is crucial in today’s digital age when most people search for services on the Internet.

Digital Marketing Services for Legal Practices

Website Design and Development

Agencies should be able to design user-friendly, responsive websites that reflect the law firm’s brand. This will ensure seamless navigation, clear calls to action, and mobile optimization, making a good impression with potential legal clients.

Search Engine Optimization

Search Engine Optimization (SEO) for law firms involves using online marketing techniques to increase organic traffic from search engines like Google, Bing, or others. By optimizing your law firm’s website, you can make it appear higher in search results when people search for legal help online

Local SEO and Google Services

Optimizing law firm listings on Google Maps and local search results is a vital step toward securing visibility and more leads. A good marketing agency should also ensure that Google provides accurate business information, reviews, and location details for your firm.

Branding and Positioning

Your legal business may require new brand development or rebranding services. Be sure to use an agency that can define your law firm’s unique value proposition and create a consistent brand identity across all marketing channels.

Pay-Per-Click (PPC) Advertising

Top law marketing companies can create and manage paid advertising campaigns on platforms like Google Ads, funneling targeted traffic to law firm websites through paid search ads.

Content Creation

Most professional attorney marketing services develop high-quality content, including blog posts, articles, and videos. This can be especially important for law firms that require an agency that understands their specialized industry needs. The agency can share legal insights, case studies, and educational materials to engage potential clients.

Social Media Marketing and Management

Legal practice marketing should be able to offer social media services, this should include managing a law firm’s social media profiles (e.g., LinkedIn, Twitter, Facebook). Social media marketing for law firms involves creating tailored strategies, curating engaging content, managing online communities, and analyzing performance metrics. It enhances a law firm’s brand, attracts clients, and fosters trust.

Public Relations (PR) Services

Digital agencies provide public relations services by managing a legal firm’s media relations, online reputation, thought leadership, crisis communications, and integrated campaigns to help them build credibility and a good reputation.

12 Top Law Firm Marketing Agencies

Let us help you find marketing agencies specializing in law firms. These fourteen legal marketing powerhouses set themselves apart with their specialist expertise, cutting-edge strategies, and proven track records.

1.Legal Brand Marketing

Legal Brand Marketing logo

Legal Brand Marketing

Calabasas, California 11-50

Our Score

4.7

 

AGENCY SNAPSHOT

Founded: 2004

Locations: Calabasas, California

Number of employees: 11-50

KEY SERVICES

  • Law Firm Web Design

  • Pay-Per-Click Advertising

  • SEO for Lawyers

  • Digital Marketing Strategy

  • Video Marketing

  • Social Media Marketing

NOTEWORTHY CLIENTS

  • Sprenz Law

  • Chris Seufert

  • Jonah Dicksteinilaw

  • Guardian Law Group

  • Nextlegal.com

  • Ticketvoid.com

WHY CHOOSE THEM?

Founded in 2004, this legal marketing agency specializes in legal lead generation. Whether it’s bankruptcy, personal injury, or auto accidents, LBM provides quality leads for a broad range of legal practice areas.

The appealing aspect of Legal Brand Marketing’s solutions lies in its pay-per-lead model, which promptly delivers leads via email or text. The key benefit? You won’t incur any charges if you don’t receive any leads.

This agency also provides various other digital marketing services, such as web development, social media marketing, email marketing, and domain and directory development.

Legal Marketing Homepage

2.Elite Legal Marketing

Elite legal marketing logo

Elite Legal Marketing

Austin, Texas 11-50

Our Score

4.7

 

AGENCY SNAPSHOT

Founded: 2016

Locations: Austin, Texas

Number of employees: 11-50

KEY SERVICES

  • Law Firm Web Design

  • Pay-Per-Click Advertising

  • SEO for Lawyers

  • Digital Marketing Strategy

  • Video Marketing

  • Social Media Marketing

NOTEWORTHY CLIENTS

  • Kirker Davis

  • Malman Law

  • Spaulding Injury Law

  • Blackburn Romey

  • TK Injury Lawyers

WHY CHOOSE THEM?

Founded by seasoned marketers Dan Steiner and Brian Gomez, Elite Legal Marketing caters to small—to medium-sized law firms looking for professional marketing skills with a personal touch. This agency offers strategic communications and quality services at reasonable rates to elevate a legal firm’s marketing efforts.

Elite Legal Marketing takes a unique approach: one client per market. Unlike other agencies, they won’t work with competing law firms in the same area.

Elite Legal Marketing Homepage

3.First Page Sage

first_page_sage_logo

First Page Sage

San Francisco, California 51-200

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 2009

Locations: San Francisco, California

Number of employees: 51-200

KEY SERVICES

  • Digital Marketing Strategy

  • SEO-orientated Web Design

  • Content Marketing

  • SEO Services

  • Data Analytics

NOTEWORTHY CLIENTS

  • Erik Richman

  • Finz & Finz

  • Console & Associates

  • Kavinoky Law Firm

  • Berger Montague

WHY CHOOSE THEM?

a Texas-based digital marketing agency, First Page Sage specializes in providing top-notch marketing solutions to attorneys and law firms. With over 12 years of experience working with law firms, the agency works to systematize leads with a combination of SEO, thought leadership, and conversion optimization.

The company reports having generated an average annual return of $1.4M in new revenue for its legal professional clients over a 3-year period. If you are looking to invest in turning your law firm’s website into a lead generation system, First Page Sage is a top choice for legal marketing services

First Page Sage Web

4.Rankings.io

rankingsio_logo

Rankings.io

Marion, Illinois 51-200

Our Score

4.8

 

AGENCY SNAPSHOT

Founded: 2013

Locations: Marion, Illinois

Number of employees: 51-200

KEY SERVICES

  • Digital Marketing

  • SEO-orientated Website Design

  • Practice area Lead Generation

  • Google Ads & PPC (pay-per-click)

  • SEO Services

  • Data Analytics

NOTEWORTHY CLIENTS

  • The Levin Firm

  • Dolman Law Group

  • Stewart J Guss

  • Emroch & Kilduff

  • Rawlins Law APC

  • The Hughey Law Firm

WHY CHOOSE THEM?

Rankings.io is a prominent law firm advertising agency specializing in SEO services for elite legal practices, particularly focusing on personal injury law firms.

The company is known for its Attorney Rankings System, a proprietary process for ranking client websites on Google search for their target keywords. Additionally, they provide legal marketing services to help law firms enhance their online visibility, generate more leads, and ultimately grow their businesses.

This agency’s track record of delivering exceptional service and concrete results in competitive markets makes Ranking.io a top choice for law firms seeking to maximize their online presence.

Rankings Web

5.JurisPage

jurispage_logo

JurisPage

Minnesota, USA 1-10

Our Score

4.8

 

AGENCY SNAPSHOT

Founded: 2013

Locations: Texas; Vancouver, Canada; Minneapolis

Number of employees: 1-10

KEY SERVICES

  • Digital Marketing

  • Web Design and Development

  • SEO Services

  • PPC (pay-per-click) Management

  • Google Ad Services

NOTEWORTHY CLIENTS

  • Kazarian Law

  • Wilson Criminal Defence

  • Trey Porter Law

  • Taylor Janis Employment Law

  • Colorado Legal Group

  • Evergreen Elder Law

WHY CHOOSE THEM?

Founded by attorneys, JurisPage is a high-profile marketing agency exclusively serving the legal industry. It offers services tailored to the unique needs of law firms.

JurisPage’s commitment to the legal industry and their experience in providing SEO, website design, and digital marketing services make them a compelling choice for law firms seeking to establish a strong online presence.

This agency is a Google Premier Partner and Lawyerist Certified Agency, which means it has the qualifications and credentials to exponentially grow your legal practice leads.

JurisPage Homepage

6.Neon Ambition

neon_ambition_logo

Neon Ambition

Austin, Texas 11-50

Our Score

4.7

 

AGENCY SNAPSHOT

Founded: 2013

Locations: Austin, Texas

Number of employees: 11-50

KEY SERVICES

  • Web Design and Development

  • Inbound Marketing

  • Content Marketing

  • Social Media Marketing

  • SEO Services

  • Mobile Advertising

  • Google Ad Services

NOTEWORTHY CLIENTS

  • Kimberley Butler Rainen Law

  • The Justin Haines Team

  • Torgenson Law

  • Cerity Partners

  • FVF Personal Injury Law Firm

WHY CHOOSE THEM?

As a two-time Google Partner All-Star winner, Neon Ambition has been recognized as a top SEO, PPC, and digital agency.

The agency’s head of SEO was formerly the Director of SEO at Morgan and Morgan, the nation’s largest personal injury firm. These credentials position this legal marketing agency ahead of the pack.

Neon Ambition provides individualized attention with one of the lowest marketing account-to-SEO specialist ratios in the industry.

NEON AMBITION Web

7.Gladiator Law Marketing

gladiator_law_marketing_logo

Gladiator Law Marketing

Richmond, Kentucky 1-10

Our Score

4.6

 

AGENCY SNAPSHOT

Founded: 2013

Locations: Richmond, Kentucky

Number of employees: 1-10

KEY SERVICES

  • Law Firm Branding

  • Web Design

  • Digital Advertising

  • Web Auditing and Monitoring

  • SEO Services

  • Digital Marketing

  • Social Media Marketing

NOTEWORTHY CLIENTS

  • Sumwalt Anderson

  • Palmer Lawyer Group

  • Kantor & Kantor

  • Birk Legal

  • Leverty & Associates

WHY CHOOSE THEM?

Gladiator Law Marketing doesn’t apply a one-size-fits-all formula. This agency believes in a personal, tailored approach for every client.

Gladiator takes exclusivity seriously. They only work with one client in a specific practice area and market.

Gladiator is primarily a search marketing agency that focuses on core offerings like SEO, Google Ads, and website design. This specialized expertise allows Gladiator to deliver high-quality, effective digital marketing campaigns for its clients.

Gladiator Law Marketing Web

8.MeanPug

meanpug_digital_agency_logo

MeanPug

Brooklyn, New York 1-10

Our Score

4.9

 

AGENCY SNAPSHOT

Founded: 2017

Locations: Brooklyn, New York

Number of employees: 1-10

KEY SERVICES

  • Law Firm Branding

  • Web Design

  • PPC (pay-per-click) Campaigns

  • SEO Services

  • Digital Marketing

  • Video Production & Marketing

  • Legal Content Strategy

  • Social Media Marketing

  • TV, Billboards & Radio Advertising

NOTEWORTHY CLIENTS

  • DFW Injury Lawyers

  • Pinkham & Associates

  • Porter Simon Sierra Injury Lawyers

  • Car accident.Law

  • The Ferraro Law Firm

  • Edwards Pottinger

WHY CHOOSE THEM?

MeanPug is a full-service agency specializing in helping plaintiff law firms get more clients. Their belief is that integration matters—all channels must work together seamlessly.

MeanPug doesn’t focus on just one aspect of marketing. They offer a holistic approach that covers everything from digital marketing to traditional advertising channels such as TV, radio, and Billboards.

MeanPug’s talented team of creative and technical personnel multiplies their depth of experience. The agency’s Founder is a former director of digital advertising and engineering at Morgan & Morgan, the largest personal injury law firm in the US.

MeanPug’s award-winning team, with a focus on experience and innovation, contributes to its distinction in the legal marketing landscape.

MEAN PUG Homepage

9.LawRank

LawRank logo

LawRank

San Diego, California 2-10

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 2013

Locations: San Diego, California

Number of employees: 2-10

KEY SERVICES

  • Web Design

  • PPC (pay-per-click) Strategy

  • SEO Services

  • Digital Marketing

NOTEWORTHY CLIENTS

  • Shaked Law

  • Brian White

  • Rosenbaum & Rosenbaum (NY)

  • Roman Austin Law

  • Zavodnik, Zavodnik & Lasky

WHY CHOOSE THEM?

LawRank is a highly recommended agency. The agency has a strong track record of success, with first-page results in competitive practice areas and markets, such as personal injury and criminal law in cities like Los Angeles and Miami.

LawRank’s core focus is on SEO, aiming to improve clients’ website rankings on search engines. This agency has a team of certified Google partners who launch high-level ad campaigns and create conversion-focused landing pages. They also provide detailed tracking dashboards to maximize results and generate leads.

Their industry track record, SEO skills, and range of digital marketing services make them leaders in the field.

LawRank Homepage

10. iLawyer Marketing

iLawyer Markting logo

iLawyer Marketing

San Diego, California 51-200

Our Score

4.8

 

AGENCY SNAPSHOT

Founded: 2005

Locations: San Diego, California

Number of employees: 51-200

KEY SERVICES

  • Branding

  • Web Design

  • PPC (pay-per-click) Campaigns

  • SEO Services

  • Digital Marketing

  • Video Production & Marketing

  • Legal Content Writing & Copywriting

  • Social Media Marketing

  • Retargeting

  • TV & Radio Advertising

  • Geofencing for Attorneys

NOTEWORTHY CLIENTS

  • Colburn Law

  • Panish Shea Ravipudi LLP

  • Sharmin & Sharmin

  • Rose, Klein & Marias

  • Lightfoot Law

  • Fine Law Group

WHY CHOOSE THEM?

iLawyer Marketing offers a full range of digital marketing services, including web design, content creation, copywriting, video production, and more, all under one roof, providing law firms with a streamlined and efficient marketing solution

iLawyer Marketing has received glowing feedback with regard to its responsive and effective account management. With a dedicated team member assigned to each account, iLawyer Marketing ensures personalized attention and support.

By focusing on metrics like increased leads and signed cases, improved website traffic, and enhanced conversion rates, iLawyer Marketing evaluates the effectiveness of their strategies in driving tangible results for their law firm clients. All of these factors ensure that iLawyer Marketing is a standout among other marketing agencies.

iLawyer Marketing Homepage

11.Comrade Digital Marketing

Comrade Digital Marketing

Comrade Digital Marketing

Chicago, Illinois 11-50

Our Score

4.6

 

AGENCY SNAPSHOT

Founded: 2007

Locations: Chicago, Illinois

Number of employees: 11-50

KEY SERVICES

  • Web Design & Development

  • PPC Management

  • SEO Packages

  • SEO Audit

  • Digital Marketing

NOTEWORTHY CLIENTS

  • Barr & Douds Attorneys

  • Stracci Law Group

  • Tauber Law

  • Hodgson Law Offices

  • Brooks & Radchenko

WHY CHOOSE THEM?

Although Comrades Digital Marketing not only caters to the legal industry, it has a long list of notable law firms as clients. This digital marketing agency offers a range of services to empower law firms and legal professionals.

This agency leverages a team of experienced strategists, web designers, developers, content creators, SEO specialists, PPC managers, and social media experts to deliver comprehensive digital marketing solutions for its clients.

Comrades Digital Marketing’s recognition as one of the top web designers in Chicago further distinguishes it in the legal marketing landscape, making it a trusted choice for law firms seeking impactful digital marketing solutions.

Comrade Legal Marketing

12.Scorpion

Scorpion logo

Scorpion

Salt Lake City, Utah 501-1000

Our Score

4.7

 

AGENCY SNAPSHOT

Founded: 2001

Locations: Salt Lake City, Utah

Number of employees: 501-1000

KEY SERVICES

  • Marketing Strategy

  • Web Design

  • Content Marketing

  • Video Marketing

  • Lead Conversion

  • Social Media Marketing

  • Reputation Monitoring / Management

  • Digital Marketing

NOTEWORTHY CLIENTS

  • Turner Law Group

  • Franchise Legal Support

  • Enlow Law

  • Hamilton Clark LLP

  • Drexler Law

  • Fowler Hesel Vogt Law Firm

Scorpion Homepage

In Summary

The legal industry is embracing digital transformation, and these legal agencies are helping it do so. Their ability to navigate the intricacies of web platforms—be it Google Ads, LinkedIn, or targeted email campaigns—sets them apart.

They’ve decoded the algorithms, optimized keywords, and crafted compelling websites and narratives that resonate with potential clients. As law firms strive to stay visible and profitable, these agencies will guide them toward sustained growth.

Frequently Asked Questions

What approach do legal marketing companies follow to online advertising?

The best legal marketing companies typically take a multifaceted approach to online advertising, leveraging various digital marketing channels and strategies. These include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, and social media.

By reaching a broader audience, targeting specific demographics, and engaging with potential clients online, law firms can maintain a competitive edge in the digital marketplace.

How can an advertising and marketing agency assist attorneys with building their brand?

Advertising and marketing professionals can help attorneys build their brand by developing a unique brand identity, creating a compelling brand message, designing a professional logo and visual assets, and implementing consistent branding across various marketing platforms.

They can build a lawyer or legal firm's brand by tailoring marketing strategies to align with legal industry nuances, ensuring compliance with ethical rules and regulations, crafting campaigns that resonate with the target audience, and utilizing data-driven strategies to increase visibility and attract clients.

How do the top digital marketing companies handle online reputation management for lawyers?

Top legal marketing agencies handle online reputation management for lawyers by proactively monitoring the firm's online presence across various platforms, encouraging satisfied clients to leave positive reviews, strategically creating and promoting high-quality content showcasing the firm's expertise, and managing the law firm's online image to ensure potential clients encounter a reputable and trustworthy brand.

How do digital marketing companies handle social media marketing for law firms?

A good agency will create a content strategy to engage a law practice's followers and implement targeted advertising campaigns to reach potential clients.

They will also monitor the firm's social media presence and respond promptly to inquiries and comments. The marketing team may also leverage the authority of legal influencers and industry authorities to promote the firm's services and expertise.

What can SEO marketing do for your law firm?

SEO marketing can significantly boost your law firm's online visibility, drive more qualified traffic to your website, establish your firm as an authority in your practice areas, and ultimately generate more leads and clients. By optimizing your website's content, structure, and technical elements and building high-quality backlinks, SEO helps your firm rank higher in search engine results.

This ensures potential clients are easily able to find you. Effective SEO strategies tailored to the legal industry can provide a strong return on investment.

References

Clio – Law Firm Marketing Strategy: Top 8 Ideas to Grow a Legal Practice

The Lawyers Global – Legal Industry Marketing in the Digital Era

SEO.co – 6 Legal Marketing Trends for 2024 and Beyond

AttorneyAtWork – Top Digital Marketing Trends for Lawyers in 2024

Grow Law Firm: Legal Marketing Statistics: What You Should Track in 2024

Array Digital – Updated Law Firm SEO Statistics for 2023