In the highly competitive legal industry, effective marketing strategies are crucial for law firms to attract new clients and establish a strong online presence. Legal marketing isn’t just about billboards and business cards anymore. Finding the right marketing agencies for law firms can be pivotal to your success.
These 12 top agencies offer a range of services, from search engine optimization (SEO) to lead generation and social media management, tailored to the unique needs of legal professionals. Whether you’re a solo practitioner or a large firm, these agencies can help you navigate the digital realm and achieve your business goals.
Legal firms can use digital marketing to reach potential clients online, which is crucial in today’s digital age when most people search for services on the Internet.
Agencies should be able to design user-friendly, responsive websites that reflect the law firm’s brand. This will ensure seamless navigation, clear calls to action, and mobile optimization, making a good impression with potential legal clients.
Search Engine Optimization (SEO) for law firms involves using online marketing techniques to increase organic traffic from search engines like Google, Bing, or others. By optimizing your law firm’s website, you can make it appear higher in search results when people search for legal help online
Optimizing law firm listings on Google Maps and local search results is a vital step toward securing visibility and more leads. A good marketing agency should also ensure that Google provides accurate business information, reviews, and location details for your firm.
Your legal business may require new brand development or rebranding services. Be sure to use an agency that can define your law firm’s unique value proposition and create a consistent brand identity across all marketing channels.
Top law marketing companies can create and manage paid advertising campaigns on platforms like Google Ads, funneling targeted traffic to law firm websites through paid search ads.
Most professional attorney marketing services develop high-quality content, including blog posts, articles, and videos. This can be especially important for law firms that require an agency that understands their specialized industry needs. The agency can share legal insights, case studies, and educational materials to engage potential clients.
Legal practice marketing should be able to offer social media services, this should include managing a law firm’s social media profiles (e.g., LinkedIn, Twitter, Facebook). Social media marketing for law firms involves creating tailored strategies, curating engaging content, managing online communities, and analyzing performance metrics. It enhances a law firm’s brand, attracts clients, and fosters trust.
Digital agencies provide public relations services by managing a legal firm’s media relations, online reputation, thought leadership, crisis communications, and integrated campaigns to help them build credibility and a good reputation.
Let us help you find marketing agencies specializing in law firms. These fourteen legal marketing powerhouses set themselves apart with their specialist expertise, cutting-edge strategies, and proven track records.
AGENCY SNAPSHOT
Founded: 2004
Locations: Calabasas, California
Number of employees: 11-50
KEY SERVICES
Law Firm Web Design
Pay-Per-Click Advertising
SEO for Lawyers
Digital Marketing Strategy
Video Marketing
Social Media Marketing
NOTEWORTHY CLIENTS
Sprenz Law
Chris Seufert
Jonah Dicksteinilaw
Guardian Law Group
Nextlegal.com
Ticketvoid.com
WHY CHOOSE THEM?
Founded in 2004, this legal marketing agency specializes in legal lead generation. Whether it’s bankruptcy, personal injury, or auto accidents, LBM provides quality leads for a broad range of legal practice areas.
The appealing aspect of Legal Brand Marketing’s solutions lies in its pay-per-lead model, which promptly delivers leads via email or text. The key benefit? You won’t incur any charges if you don’t receive any leads.
This agency also provides various other digital marketing services, such as web development, social media marketing, email marketing, and domain and directory development.
AGENCY SNAPSHOT
Founded: 2016
Locations: Austin, Texas
Number of employees: 11-50
KEY SERVICES
Law Firm Web Design
Pay-Per-Click Advertising
SEO for Lawyers
Digital Marketing Strategy
Video Marketing
Social Media Marketing
NOTEWORTHY CLIENTS
Kirker Davis
Malman Law
Spaulding Injury Law
Blackburn Romey
TK Injury Lawyers
WHY CHOOSE THEM?
Founded by seasoned marketers Dan Steiner and Brian Gomez, Elite Legal Marketing caters to small—to medium-sized law firms looking for professional marketing skills with a personal touch. This agency offers strategic communications and quality services at reasonable rates to elevate a legal firm’s marketing efforts.
Elite Legal Marketing takes a unique approach: one client per market. Unlike other agencies, they won’t work with competing law firms in the same area.
AGENCY SNAPSHOT
Founded: 2009
Locations: San Francisco, California
Number of employees: 51-200
KEY SERVICES
Digital Marketing Strategy
SEO-orientated Web Design
Content Marketing
SEO Services
Data Analytics
NOTEWORTHY CLIENTS
Erik Richman
Finz & Finz
Console & Associates
Kavinoky Law Firm
Berger Montague
WHY CHOOSE THEM?
a Texas-based digital marketing agency, First Page Sage specializes in providing top-notch marketing solutions to attorneys and law firms. With over 12 years of experience working with law firms, the agency works to systematize leads with a combination of SEO, thought leadership, and conversion optimization.
The company reports having generated an average annual return of $1.4M in new revenue for its legal professional clients over a 3-year period. If you are looking to invest in turning your law firm’s website into a lead generation system, First Page Sage is a top choice for legal marketing services
AGENCY SNAPSHOT
Founded: 2013
Locations: Marion, Illinois
Number of employees: 51-200
KEY SERVICES
Digital Marketing
SEO-orientated Website Design
Practice area Lead Generation
Google Ads & PPC (pay-per-click)
SEO Services
Data Analytics
NOTEWORTHY CLIENTS
The Levin Firm
Dolman Law Group
Stewart J Guss
Emroch & Kilduff
Rawlins Law APC
The Hughey Law Firm
WHY CHOOSE THEM?
Rankings.io is a prominent law firm advertising agency specializing in SEO services for elite legal practices, particularly focusing on personal injury law firms.
The company is known for its Attorney Rankings System, a proprietary process for ranking client websites on Google search for their target keywords. Additionally, they provide legal marketing services to help law firms enhance their online visibility, generate more leads, and ultimately grow their businesses.
This agency’s track record of delivering exceptional service and concrete results in competitive markets makes Ranking.io a top choice for law firms seeking to maximize their online presence.
AGENCY SNAPSHOT
Founded: 2013
Locations: Texas; Vancouver, Canada; Minneapolis
Number of employees: 1-10
KEY SERVICES
Digital Marketing
Web Design and Development
SEO Services
PPC (pay-per-click) Management
Google Ad Services
NOTEWORTHY CLIENTS
Kazarian Law
Wilson Criminal Defence
Trey Porter Law
Taylor Janis Employment Law
Colorado Legal Group
Evergreen Elder Law
WHY CHOOSE THEM?
Founded by attorneys, JurisPage is a high-profile marketing agency exclusively serving the legal industry. It offers services tailored to the unique needs of law firms.
JurisPage’s commitment to the legal industry and their experience in providing SEO, website design, and digital marketing services make them a compelling choice for law firms seeking to establish a strong online presence.
This agency is a Google Premier Partner and Lawyerist Certified Agency, which means it has the qualifications and credentials to exponentially grow your legal practice leads.
AGENCY SNAPSHOT
Founded: 2013
Locations: Austin, Texas
Number of employees: 11-50
KEY SERVICES
Web Design and Development
Inbound Marketing
Content Marketing
Social Media Marketing
SEO Services
Mobile Advertising
Google Ad Services
NOTEWORTHY CLIENTS
Kimberley Butler Rainen Law
The Justin Haines Team
Torgenson Law
Cerity Partners
FVF Personal Injury Law Firm
WHY CHOOSE THEM?
As a two-time Google Partner All-Star winner, Neon Ambition has been recognized as a top SEO, PPC, and digital agency.
The agency’s head of SEO was formerly the Director of SEO at Morgan and Morgan, the nation’s largest personal injury firm. These credentials position this legal marketing agency ahead of the pack.
Neon Ambition provides individualized attention with one of the lowest marketing account-to-SEO specialist ratios in the industry.
AGENCY SNAPSHOT
Founded: 2013
Locations: Richmond, Kentucky
Number of employees: 1-10
KEY SERVICES
Law Firm Branding
Web Design
Digital Advertising
Web Auditing and Monitoring
SEO Services
Digital Marketing
Social Media Marketing
NOTEWORTHY CLIENTS
Sumwalt Anderson
Palmer Lawyer Group
Kantor & Kantor
Birk Legal
Leverty & Associates
WHY CHOOSE THEM?
Gladiator Law Marketing doesn’t apply a one-size-fits-all formula. This agency believes in a personal, tailored approach for every client.
Gladiator takes exclusivity seriously. They only work with one client in a specific practice area and market.
Gladiator is primarily a search marketing agency that focuses on core offerings like SEO, Google Ads, and website design. This specialized expertise allows Gladiator to deliver high-quality, effective digital marketing campaigns for its clients.
AGENCY SNAPSHOT
Founded: 2017
Locations: Brooklyn, New York
Number of employees: 1-10
KEY SERVICES
Law Firm Branding
Web Design
PPC (pay-per-click) Campaigns
SEO Services
Digital Marketing
Video Production & Marketing
Legal Content Strategy
Social Media Marketing
TV, Billboards & Radio Advertising
NOTEWORTHY CLIENTS
DFW Injury Lawyers
Pinkham & Associates
Porter Simon Sierra Injury Lawyers
Car accident.Law
The Ferraro Law Firm
Edwards Pottinger
WHY CHOOSE THEM?
MeanPug is a full-service agency specializing in helping plaintiff law firms get more clients. Their belief is that integration matters—all channels must work together seamlessly.
MeanPug doesn’t focus on just one aspect of marketing. They offer a holistic approach that covers everything from digital marketing to traditional advertising channels such as TV, radio, and Billboards.
MeanPug’s talented team of creative and technical personnel multiplies their depth of experience. The agency’s Founder is a former director of digital advertising and engineering at Morgan & Morgan, the largest personal injury law firm in the US.
MeanPug’s award-winning team, with a focus on experience and innovation, contributes to its distinction in the legal marketing landscape.
AGENCY SNAPSHOT
Founded: 2013
Locations: San Diego, California
Number of employees: 2-10
KEY SERVICES
Web Design
PPC (pay-per-click) Strategy
SEO Services
Digital Marketing
NOTEWORTHY CLIENTS
Shaked Law
Brian White
Rosenbaum & Rosenbaum (NY)
Roman Austin Law
Zavodnik, Zavodnik & Lasky
WHY CHOOSE THEM?
LawRank is a highly recommended agency. The agency has a strong track record of success, with first-page results in competitive practice areas and markets, such as personal injury and criminal law in cities like Los Angeles and Miami.
LawRank’s core focus is on SEO, aiming to improve clients’ website rankings on search engines. This agency has a team of certified Google partners who launch high-level ad campaigns and create conversion-focused landing pages. They also provide detailed tracking dashboards to maximize results and generate leads.
Their industry track record, SEO skills, and range of digital marketing services make them leaders in the field.
AGENCY SNAPSHOT
Founded: 2005
Locations: San Diego, California
Number of employees: 51-200
KEY SERVICES
Branding
Web Design
PPC (pay-per-click) Campaigns
SEO Services
Digital Marketing
Video Production & Marketing
Legal Content Writing & Copywriting
Social Media Marketing
Retargeting
TV & Radio Advertising
Geofencing for Attorneys
NOTEWORTHY CLIENTS
Colburn Law
Panish Shea Ravipudi LLP
Sharmin & Sharmin
Rose, Klein & Marias
Lightfoot Law
Fine Law Group
WHY CHOOSE THEM?
iLawyer Marketing offers a full range of digital marketing services, including web design, content creation, copywriting, video production, and more, all under one roof, providing law firms with a streamlined and efficient marketing solution
iLawyer Marketing has received glowing feedback with regard to its responsive and effective account management. With a dedicated team member assigned to each account, iLawyer Marketing ensures personalized attention and support.
By focusing on metrics like increased leads and signed cases, improved website traffic, and enhanced conversion rates, iLawyer Marketing evaluates the effectiveness of their strategies in driving tangible results for their law firm clients. All of these factors ensure that iLawyer Marketing is a standout among other marketing agencies.
AGENCY SNAPSHOT
Founded: 2007
Locations: Chicago, Illinois
Number of employees: 11-50
KEY SERVICES
Web Design & Development
PPC Management
SEO Packages
SEO Audit
Digital Marketing
NOTEWORTHY CLIENTS
Barr & Douds Attorneys
Stracci Law Group
Tauber Law
Hodgson Law Offices
Brooks & Radchenko
WHY CHOOSE THEM?
Although Comrades Digital Marketing not only caters to the legal industry, it has a long list of notable law firms as clients. This digital marketing agency offers a range of services to empower law firms and legal professionals.
This agency leverages a team of experienced strategists, web designers, developers, content creators, SEO specialists, PPC managers, and social media experts to deliver comprehensive digital marketing solutions for its clients.
Comrades Digital Marketing’s recognition as one of the top web designers in Chicago further distinguishes it in the legal marketing landscape, making it a trusted choice for law firms seeking impactful digital marketing solutions.
AGENCY SNAPSHOT
Founded: 2001
Locations: Salt Lake City, Utah
Number of employees: 501-1000
KEY SERVICES
Marketing Strategy
Web Design
Content Marketing
Video Marketing
Lead Conversion
Social Media Marketing
Reputation Monitoring / Management
Digital Marketing
NOTEWORTHY CLIENTS
Turner Law Group
Franchise Legal Support
Enlow Law
Hamilton Clark LLP
Drexler Law
Fowler Hesel Vogt Law Firm
The legal industry is embracing digital transformation, and these legal agencies are helping it do so. Their ability to navigate the intricacies of web platforms—be it Google Ads, LinkedIn, or targeted email campaigns—sets them apart.
They’ve decoded the algorithms, optimized keywords, and crafted compelling websites and narratives that resonate with potential clients. As law firms strive to stay visible and profitable, these agencies will guide them toward sustained growth.
The best legal marketing companies typically take a multifaceted approach to online advertising, leveraging various digital marketing channels and strategies. These include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, and social media. By reaching a broader audience, targeting specific demographics, and engaging with potential clients online, law firms can maintain a competitive edge in the digital marketplace. Advertising and marketing professionals can help attorneys build their brand by developing a unique brand identity, creating a compelling brand message, designing a professional logo and visual assets, and implementing consistent branding across various marketing platforms. They can build a lawyer or legal firm's brand by tailoring marketing strategies to align with legal industry nuances, ensuring compliance with ethical rules and regulations, crafting campaigns that resonate with the target audience, and utilizing data-driven strategies to increase visibility and attract clients. Top legal marketing agencies handle online reputation management for lawyers by proactively monitoring the firm's online presence across various platforms, encouraging satisfied clients to leave positive reviews, strategically creating and promoting high-quality content showcasing the firm's expertise, and managing the law firm's online image to ensure potential clients encounter a reputable and trustworthy brand. A good agency will create a content strategy to engage a law practice's followers and implement targeted advertising campaigns to reach potential clients. They will also monitor the firm's social media presence and respond promptly to inquiries and comments. The marketing team may also leverage the authority of legal influencers and industry authorities to promote the firm's services and expertise. SEO marketing can significantly boost your law firm's online visibility, drive more qualified traffic to your website, establish your firm as an authority in your practice areas, and ultimately generate more leads and clients. By optimizing your website's content, structure, and technical elements and building high-quality backlinks, SEO helps your firm rank higher in search engine results. This ensures potential clients are easily able to find you. Effective SEO strategies tailored to the legal industry can provide a strong return on investment.Frequently Asked Questions
What approach do legal marketing companies follow to online advertising?
How can an advertising and marketing agency assist attorneys with building their brand?
How do the top digital marketing companies handle online reputation management for lawyers?
How do digital marketing companies handle social media marketing for law firms?
What can SEO marketing do for your law firm?
Clio – Law Firm Marketing Strategy: Top 8 Ideas to Grow a Legal Practice
The Lawyers Global – Legal Industry Marketing in the Digital Era
SEO.co – 6 Legal Marketing Trends for 2024 and Beyond
AttorneyAtWork – Top Digital Marketing Trends for Lawyers in 2024
Grow Law Firm: Legal Marketing Statistics: What You Should Track in 2024
Array Digital – Updated Law Firm SEO Statistics for 2023