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12 Best Real Estate Marketing Agencies to Close More Deals in 2024 [Full Review]

By Adrienne Bosch Last updated: 24 minute read Marketing Agencies

In real estate, the role of a specialized real estate marketing agency has never been more critical for success.

So, what exactly is a real estate marketing agency? Why are they pivotal in today’s property market? And which are the best marketing agencies for realtors?

Today, we’re covering everything you need to know about real estate marketing agencies, from their services to an in-depth review of all the top real estate marketing agencies to work with!

Let’s jump right in!

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    What Do Real Estate Marketing Agencies Do?

    In the fast-paced world of real estate marketing, agencies play a critical role in closing the gap between sellers and buyers.

    These specialized companies, often called real estate marketing agencies, or property marketing agencies, provide a comprehensive suite of services to elevate real estate businesses and individual agents.

    Let’s dive into what these agencies do and the impact they have:

    Promotional Expertise

    At its core, a real estate marketing agency promotes real estate services, aiming to grow the business. This involves spotlighting both the real estate firm and individual superstar agents.

    With upwards of 106k real estate brokerage companies in the United States alone, these marketing firms utilize strategies to differentiate you from competitors​​.

    Video Marketing

    Video marketing is a key area where these agencies can provide significant value. With 92% of marketers considering video a critical part of their strategy, a real estate digital marketing agency assists in creating engaging video content, which has been shown to increase shareability and engagement

    Video Marketing Usage Stats Infographic
    Source: Wyzowl

    Digital Marketing Proficiency

    Digital marketing for real estate agents is a critical area where these agencies excel. They are adept in strategies that establish brand value and improve customer sentiment, generate new leads, and convert these leads into customers​.

    Website Design and Development

    Studies show that the average internet user forms an opinion about a website in only 50 milliseconds, emphasizing that the design and operation of a real estate website are critical.

    Real estate marketing companies offer comprehensive services in website design, ensuring sites are visually appealing, user-friendly, and effective in converting visitors into leads​.

    Content Marketing

    This involves creating diverse content, including blogging, video marketing, infographics, and more, to engage potential clients. Effective content marketing increases website traffic, social media following, and lead generation​.

    SEO and SEM

    Real estate marketing companies utilize search engine optimization (SEO) and search engine marketing (SEM) to enhance online visibility. Good SEO can dramatically increase website traffic, while SEM involves paid advertising strategies like AdWords and pay-per-click ads​.

    Social Media Marketing

    With 4.9 billion social media users worldwide, these firms also provide experience in effective social media presence. Given that it is common for real estate agents to use Facebook to promote listings and that there is significant usage of Instagram and LinkedIn, a strong social media strategy is essential​​​.

    Email Marketing

    By building an email list and employing strategic email marketing campaigns, real estate marketing agencies help maintain and nurture connections with leads and clients across all stages of the buyer journey​.

    To learn how to market yourself as a new real estate agent, check out this video by Tom Ferry:

    What Do Real Estate Marketing Agencies Do?

    Real estate marketing companies are specialist businesses that bridge the gap between sellers and buyers in the real estate industry. These organizations provide various services to increase the exposure and attractiveness of real estate firms and agents. Their primary job is to market real estate services, emphasizing expanding the business and the distinct attributes of both the firm and its agents and commercial success.

    How to Find the Right Real Estate Marketing Agency to Fit Your Needs

    Finding the right real estate marketing agency can be like finding a needle in a haystack. With a plethora of real estate marketing companies out there, each claiming to be the best, how do you find the one that aligns with your specific needs?

    Let’s break it down:

    • Understand Your Goals: First, identify what you need. Are you looking for digital marketing for real estate agents, an agency that excels in property marketing, or perhaps a specialized real estate advertising agency? Your goals will dictate the kind of agency you need.
    • Do Your Research: Compile your real estate marketing agency list and compare them, side by side. Include top real estate marketing agencies and top real estate marketing companies in the USA. If your focus is regional, such as looking for a real estate marketing agency in New York, tailor your list accordingly.
    • Evaluate Their Expertise: Every real estate digital marketing agency will have its strengths and weaknesses. Assess their portfolios and case studies. Look for agencies that have a proven track record with clients similar to your business.
    • Check Their Services: Not all agencies provide a full suite of services. Some might specialize in digital marketing, while others might be more traditional. Ensure the agency’s offerings align with what you’re looking for – be it SEO, social media marketing, email campaigns, or property videography.
    • Consider the Scale: The size of the agency should match the scale of your operations. Top real estate marketing agencies in the USA might be suitable for large-scale national campaigns, whereas smaller, boutique agencies might be more adept at understanding and reaching your local market.
    • Assess Their Tools and Technologies: In this digital age, partnering with an agency that leverages the latest technologies is crucial. Enquire about their use of AI, data analytics, and digital tools. This is particularly important for a real estate digital marketing agency, as the industry is highly competitive.
    • Cultural Fit: The agency should align with your company’s values and culture. A good cultural fit ensures smoother communication and a more productive working relationship.
    • Review Their Job Market: Looking at the real estate marketing agency jobs they offer can give insights into their growth and expertise areas. An agency that’s hiring for diverse roles is likely scaling and staying current with market trends.
    • Budget and ROI: Finally, discuss budgets upfront. A good agency should be transparent about costs and able to project the ROI for their strategies.

    How to Find an Agency That Fits Your Needs

    Finding the right real estate marketing agency requires careful consideration of these factors. It’s about balancing your needs with their expertise, understanding their approach to digital marketing, and ensuring they can deliver results within your budget. As such, the right agency is not just a service provider; it’s a partner in your journey to success in the real estate market.

    12 Best Real Estate Marketing Agencies

    1. REQ

    REQ Logo


    Washington D.C. USA

    Our Score




    Founded: 2008

    Locations: Washington D.C. United States

    Number of employees: 51-200


    • Brand Development
    • Online Advertising
    • SEO and Backlinks
    • Social Media Marketing
    • Reputation Management
    • Public Relations


    • MGM
    • Atlas Air
    • American Standard
    • Dart Real Estate
    • Golden Gate Hotel
    • First Washington Realty
    • Tenerife
    • Ampere


    As one of the top real estate marketing companies in the USA, REQ undoubtedly claims its spot among the elite.

    REQ stands out in the crowded real estate marketing space because of its multifaceted approach to brand identity development and its robust suite of digital marketing services.

    Specializing in sectors ranging from real estate to hospitality, REQ excels at crafting distinctive online advertising campaigns, enhancing organic backlinks, and implementing strategic SEO content.

    Their expertise extends beyond marketing to reputation management and public relations, ensuring that potential home buyers and sellers view real estate businesses as credible and trustworthy.

    This comprehensive approach to digital marketing, combined with a deep understanding of the real estate industry, positions REQ as a top choice for those seeking impactful and innovative marketing solutions.

    REQ Homepage
    Source: REQ

    2. The X Concept


    The X Concept

    San Diego, CA, USA

    Our Score




    Founded: 2001

    Locations: San Diego and La Jolla, California, USA

    Number of employees: 2-10


    • WordPress Development
    • AI-Powered SEO
    • Email Marketing
    • Social Media Marketing
    • E-Commerce Solutions
    • Business Development Consulting
    • Graphic Design
    • Web Development
    • Marketing and Advertising Strategies
    • Real Estate Website Design


    • Neuroservice
    • Johnny Perez Team
    • OBX Cottage Renovations
    • Kennedy Pest Control
    • Ambrogio15
    • Troy Lyndon Massey
    • Strength and Hope
    • Laboratoires Didier Rase


    The X Concept shines as a beacon for those seeking top-tier real estate marketing solutions without breaking the bank.

    This full-service marketing agency, based in sunny San Diego, California, is renowned for its cost-effective yet high-quality services.

    Specializing in real estate WordPress development, email marketing, and social media marketing, The X Concept offers various services tailored to boost your real estate business’s online presence.

    Their client testimonials highlight a track record of delivering projects that meet and exceed expectations.

    Focusing on client satisfaction and results-driven strategies, The X Concept is an excellent choice for real estate businesses across the United States looking for budget-friendly yet impactful marketing solutions.

    The X Concept Homepage
    Source:: The X Concept

    3. TREM Group


    TREM Group

    Coral Gables, FL, USA

    Our Score




    Founded: 2015

    Locations: Coral Gables, Florida, USA

    Number of employees: 51-200


    • Real Estate Website Design
    • IDX Technology Integration
    • Strategic Marketing & Lead Generation
    • Social Media Marketing
    • Branding and Online Marketing
    • Customer Relationship Management


    • Barkin-Gilman Group
    • Nancy Batchelor Real Estate
    • Ritz-Carlton
    • Nelson Gonzalez Luxury Real Estate
    • Audrey Ross
    • Douglas Elliman Real Estate
    • Prinsloo Group


    TREM Group, or The Real Estate Marketing Group, is a specialized force in real estate marketing.

    Based in Coral Gables, FL, this agency has carved a niche by focusing exclusively on real estate, offering services that range from innovative website design featuring interactive searches to comprehensive customer relations support.

    With pricing that starts from $2,500 per project and retainers from $2,000, they provide affordable yet premium marketing solutions for realtors, property developers, and private home sellers.

    Their expertise in creating captivating digital experiences and their proficiency in utilizing cutting-edge IDX technology make them a go-to choice for those in the real estate sector seeking to enhance their digital footprint and client engagement.

    TREM Group Homepage
    Source: TREM Group

    4. Brock Creative Projects

    brock Company Logo

    Brock Creative Projects

    Greensboro, GA, USA

    Our Score




    Founded: 2018

    Locations: Greensboro, Georgia, USA

    Number of employees: 2-10


    • Real Estate Photography
    • Video Production
    • Drone Photography
    • Graphic Design
    • Social Media Management
    • Website Design
    • Virtual Staging
    • Marketing Strategies


    • Greene County Chamber of Commerce
    • Alliance Home and Land Group
    • Law Office of Russell W. Wall
    • Landmark Construction & Development
    • We Build for You
    • Luxury Lake Oconee Real Estate
    • Homes by Arthur Rutenberg


    Brock Creative Projects, a family-owned and operated marketing agency, excels in offering specialized marketing solutions for the real estate sector.

    Their services particularly appeal to top-tier real estate agents across the United States, including those in the St. Louis and Southeast MO areas.

    What sets them apart is their creative approach to real estate marketing, from managing multiple agent pages and effortlessly creating unlimited community pages with area-specific listings to starting engaging blogs that build community trust.

    Additionally, their focus on directly incorporating positive testimonials and reviews into clients’ websites enhances credibility and appeal.

    Their blend of creativity and practicality makes them a strong ally for real estate professionals seeking to enhance their online presence and market reach.

    brock Company Homepage
    Source: Brock Company

    5. ICR



    San Francisco, CA, USA

    Our Score




    Founded: 1998

    Locations: New York; San Francisco and Los Angeles, California; Norwalk, Connecticut; Boston, Massachusettes in the USA; and Beijing and Hong Kong in China

    Number of employees: 51-200


    • Digital Brand Management
    • Marketing Strategies
    • Investment Strategies
    • Public Relations
    • Investor Relations
    • Branding and Creative Services
    • Crisis Communication
    • Capital Markets Advisory
    • Growth Marketing


    • RE/Max
    • Darden
    • CalAtlantic Homes
    • Purple Bricks
    • LaSalle Investment Management
    • Korn Ferry
    • Cartesian Capitol
    • Royal Bank of Canada
    • National Restaurant Association
    • One Group Lifestyle


    ICR Inc. is a leading agency in marketing for real estate, property development, and investment, particularly excelling in B2B services.

    With a robust client portfolio featuring names like RE/Max and Royal Bank of Canada, ICR Inc. has proven its expertise in crafting successful marketing campaigns both online and locally.

    Based in San Francisco, CA, with offices in key locations such as New York and Boston, the agency offers comprehensive services, including digital brand management, marketing, and investment strategies.

    Their experience spans small startups to large established companies, offering tailored marketing support to a diverse client base.

    ICR’s proficiency in public relations and communications and its deep understanding of the real estate industry make them a top choice for businesses seeking sophisticated marketing solutions.

    ICR Homepage
    Source: ICR

    6. Known Digital Marketing

    Known Digital Marketing real estate marketing agency Logo

    Known Digital Marketing

    Tarpon Springs, FL, USA

    Our Score




    Founded: 2010

    Locations: Tarpon Springs, Florida, USA

    Number of employees: 2-10


    • Web Design and Development
    • Search Engine Optimization (SEO)
    • Search Engine Marketing (SEM)
    • Social Media Marketing Partnership
    • Video Production and Marketing


    • BluMar Real Estate Academy
    • Apex Commercial Realty, LLC.
    • Faulkner Commercial Group
    • Dombrowski Property Maintenance


    Known Digital Marketing, a boutique real estate advertising agency, is a prime example of specialized marketing expertise.

    Catering to Realtors in Chicago and Tampa/St. Petersburg areas, this agency stands out for its quality starter real estate websites, which are both cost-effective and efficient.

    What’s more, they are committed to providing affordable yet high-quality services.

    Their long-standing affiliations with local Realtor organizations, such as the Pinellas Realtor Organization (PRO) and the Central Pasco Association of Realtors (CPAR), underscore their dedication to the real estate industry.

    Known Digital Marketing excels in all areas of modern marketing, making them a go-to choice for real estate professionals looking for comprehensive, effective digital marketing solutions.

    Known Digital Marketing real estate marketing agency Homepage
    Source: Known Digital Marketing

    7. The Brandon Agency


    The Brandon Agency

    Charleston, SC, USA

    Our Score




    Founded: 1959

    Locations: Charleston and Myrtle Beach, South Carolina; Charlotte, North Carolina; Orlando, Florida; Scottsdale, Arizona in the USA; and Sofia in Bulgaria

    Number of employees: 51-200


    • Brand Strategy
    • Creative Development
    • Social Media Marketing
    • Website Development
    • Digital Transformation
    • Content Marketing
    • Public Relations
    • Search Engine Marketing
    • Video Production
    • Influencer Marketing


    • Daytona Beach
    • Timbers Kiawah
    • Newland Communities
    • Santee Cooper
    • Brittain Resorts & Hotels
    • Southern Pines
    • Pinehurst
    • Sawtooth


    The Brandon Agency, a real estate advertising agency based in Charleston, SC, excels in marketing luxury residential and corporate real estate along the East Coast.

    With a rich history dating back to 1959, the agency brings unparalleled experience and talent to the table.

    Whether working with individual or corporate clients, they offer customized retail research, planning for open houses or virtual walkthroughs, flyer preparation, and strategies to attract buyers.

    Catering to a diverse clientele, including individual sellers, startups, real estate developers, hospitality enterprises, and management companies, The Brandon Agency demonstrates a unique ability to blend traditional and digital marketing strategies effectively.

    Their comprehensive services make them a valuable asset for any business in the luxury real estate sector looking for innovative and result-driven marketing solutions.

    The Brandon Agency Homepage
    Source: The Brandon Agency

    8. NicheZips

    nichezips Logo


    San Diego, CA, USA

    Our Score




    Founded: 2020

    Locations: San Diego, California, USA

    Number of employees: 11-50


    • Personalized Local Websites
    • IDX Technology Integration
    • SEO and Mobile-Friendly Content
    • Real-Time Analytics
    • Custom Content Creation
    • Local Business Partnerships
    • Social Media Integration and Marketing
    • Google Analytics Implementation


    • Undisclosed


    NicheZips emerges as a dynamic real estate advertising agency tailored specifically for real estate agents seeking to establish themselves as household names within their communities.

    Known for its cost-effective solutions, NicheZips specializes in launching highly functional real estate websites that are not just user-friendly but also embedded with the latest IDX technology to enhance home searches.

    Their approach to content creation keeps agents constantly engaged with their community, fostering strong local connections.

    With services that include personalized, local websites, high-quality content production, and partnerships with local businesses, NicheZips offers a comprehensive package for real estate professionals looking to dominate their local market and grow their brand effectively.

    NicheZips Homepage
    Source: NicheZips

    9. NLA Media


    NLA Media

    Colorado Springs, CO, USA

    Our Score




    Founded: 1996

    Locations: Colorado Springs, Colorado, USA

    Number of employees: 11-50


    • Geofencing for Local Targeted Ads
    • Television and Radio Advertising
    • Targeted Ad Delivery
    • Search Engine Optimization (SEO)
    • Social Media Marketing
    • Reputation Management
    • Web Design
    • Pay Per Click (PPC) Advertising
    • Marketing Audits and Consulting


    • Red Door
    • Galvan and Gardener Real Estate
    • Merit Co
    • Denver Stucco and Stone
    • Ace Hardware
    • Greg Unseth Painting
    • Briargate


    NLA Media, operating out of Colorado Springs, CO, stands out as a versatile real estate advertising agency specializing in both online and local marketing solutions.

    They excel in attracting local buyers through innovative strategies like geofencing, ensuring ads target potential buyers in the vicinity.

    Their expertise extends to local TV and radio advertising, effectively bringing home buyers and investment agencies closer to your real estate offerings.

    NLA Media’s approach includes targeted ad delivery, which cleverly promotes your company to customers who have shown interest in competitors’ sites, thereby optimizing marketing spend.

    Additionally, they enhance your online presence with quality SEO content and ensure robust engagement on social media platforms.

    With a focus on driving tangible results and local engagement, NLA Media proves to be a strong ally for real estate businesses looking to make an impactful presence in their target markets.

    NLA Media Homepage
    Source: NLA Media

    10. Ten Feet Tall


    Ten Feet Tall

    Boston, MA, USA

    Our Score




    Founded: 1986

    Locations: Boston, Massachusettes, USA

    Number of employees: 11-50


    • Emotional and Strategic Branding
    • Social Media Marketing
    • Influencer Collaborations
    • Advertising
    • Creative Strategy and Planning
    • Media Activation
    • Analytics and Insights


    • Normandy Real Estate
    • Cronin Real Estate Development
    • Pembroke
    • Benchmark Senior Living
    • Boston Properties
    • Columbia Construction
    • Winn Companies
    • The Davis Companies
    • Mass Housing
    • Nordblom


    Ten Feet Tall, a premier real estate advertising agency based in Boston, MA, brings a unique blend of emotional appeal and strategic brand placement to the real estate marketing realm.

    Known for creating campaigns that resonate deeply with buyers and investors, they excel in making clients feel seen and understood.

    Their expertise in utilizing social media, collaborating with social media experts and influencers, significantly enhances brand awareness. This approach is particularly effective in connecting with buyers even during challenging market conditions.

    Ten Feet Tall’s commitment to providing interactive experiences that engage both the heart and mind ensures a surge in traffic and interest for your real estate offerings.

    Their profound understanding of brand pride and how it influences customer behavior makes them an invaluable partner for real estate businesses aiming to elevate their market presence.

    NLA Media Homepage
    Source: NLA Media

    11. Stevens & Tate

    Stevens & Tate Marketing Logo

    Stevens & Tate

    Lombard, IL, USA

    Our Score




    Founded: 1992

    Locations: Lombard, Illinois, USA

    Number of employees: 11-50


    • Brand Identity Development
    • Digital Marketing
    • Social Media Promotions
    • Customized Marketing Strategy Development
    • Broadcast Advertising
    • Interactive Advertising
    • Package Design
    • Media Buying
    • Search Engine Optimization
    • Email Marketing


    • St. Catherine’s Village
    • Walgreen’s
    • Hovnanian Developments
    • The University of Chicago
    • Tim O’Brien Homes
    • Wheaton College
    • Franciscan Communities
    • Meritus Homes
    • Southwest Suburban Homebuilder’s Association


    Stevens & Tate, based in Lombard, IL, is a real estate advertising agency recognized for its focus on building long-lasting customer relationships and establishing strong brand identities for its clients.

    Their unique approach goes beyond the immediate goal of property sales, aiming to position clients as leaders in their respective areas.

    During consultations, they develop tailored marketing strategies that cater to each company’s specific needs, leveraging digital marketing and social media promotions to captivate the audience.

    Their expertise in creating strategies that attract and retain buyer and investor attention makes them a reliable thought leader in the advertising world.

    With nearly three decades of experience, Stevens & Tate offers comprehensive solutions that ensure lasting impact and success in the competitive real estate market.

    Stevens & Tate Marketing Homepage
    Source: Stevens & Tate

    12. Blue Sky Marketing

    Blue Sky Marketing Logo

    Blue Sky Marketing

    Houston, TX, USA

    Our Score




    Founded: 2010

    Locations: Houston, Texas, USA

    Number of employees: 11-50


    • Brand Strategy
    • Online and Digital Marketing Strategy
    • Website Development
    • Social Media Management
    • Digital/Inbound Marketing
    • Sales and Marketing Alignment
    • CRM Implementation
    • Email Marketing
    • Video Production
    • Event Marketing
    • Search Engine Optimization (SEO)


    • Johnson Development Corporation
    • Newmark Homes
    • Signorelli Company
    • Viridian
    • Danner’s


    Blue Sky Marketing, based in Houston, TX, is distinguished as a real estate advertising agency that excels in implementing comprehensive and effective marketing strategies.

    Renowned for their proficiency in search engine marketing (SEM), they ensure that every advertising campaign is meticulously executed and monitored for measurable results, guaranteeing a high return on investment.

    Their commitment to client satisfaction is evident in their thorough approach, encompassing everything from pay-per-click and social media ad placement to detailed site map analysis and securing top positions in search results.

    Blue Sky Marketing’s holistic approach to digital marketing, combined with its expertise in creating engaging content and optimizing online presence, positions it as a dependable partner for real estate businesses looking to enhance their sales and marketing efforts.

    Blue Sky Marketing Homepage
    Source: Blue Sky Marketing

    Final Thoughts on Choosing the Best Real Estate Marketing Agency

    The role of real estate marketing agencies in 2023 is clear: they are integral to navigating the complexities of the property market.

    These agencies bring a combination of digital savvy, creative marketing techniques, and a deep understanding of market dynamics, proving essential in connecting sellers and buyers.

    For real estate professionals looking to excel, selecting the right marketing partner is key.

    It’s a decision that hinges on finding an agency equipped with the right skills and understanding to effectively translate real estate visions into successful outcomes in a competitive and ever-changing marketplace.

    Frequently Asked Questions

    What services do top real estate marketing agencies offer?

    Top real estate marketing agencies offer a range of services including digital marketing, SEO, SEM, content creation, email marketing, and social media strategy. These services are tailored to increase visibility, engage potential clients, and drive sales in the real estate market. For a detailed exploration of these agencies, read the full article.

    How can I find the best real estate marketing agency in the USA for my needs?

    To find the best agency, consider your specific goals, conduct thorough research, assess the agency's expertise, and ensure they align with your budget and cultural values. Our full article provides a comprehensive guide on selecting the right agency as well as a list of the best ones.

    Are there specialized real estate marketing agencies for digital marketing?

    Yes, there are agencies specifically focused on digital marketing for real estate agents. These agencies specialize in online strategies, including website development, digital advertising, and leveraging social media platforms. Dive into our full article for more insights on how these agencies operate and their impact on the real estate market.


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