Influencer marketing has evolved from a trend into a powerful, mainstream strategy—and in 2025, it’s more essential than ever.
With billions of dollars flowing into the industry and creators driving engagement across every platform, brands of all sizes are investing in influencer campaigns to build trust, boost visibility, and drive conversions.
This curated review of the top influencer marketing agencies will help you find the experts you need to level-up your creator-driven marketing and exceed your goals.
We also present the latest stats that show just how impactful influencer content has become, and practical tips for choosing influencers that truly align with your brand and goals.
Let’s dive in!
The top digital agencies for influencer marketing include:
AGENCY SNAPSHOT
Founded: 2017
Location: New York, USA; Europe, South Africa, Turkey, Brazil, and India
Number of Employees: 51 – 200
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Humanz is a full-service solution that blends managed services with its AI-powered influencer marketing platform.
Drawing on expert marketing experience and AI‑powered discovery, Humanz offers campaign management, precise tracking, trustworthy verification, and performance optimization – all designed to foster authentic, scalable influencer partnerships.
End-to-end services include campaign strategy, goal, and KPI setting, and managing the entire campaign process from influencer discovery to content approval, payments, campaign tracking, ROI analytics, and reporting.
Humanz stands out for its human-element focus, emphasizing building long-term relationships between brands and creators.
It is ideal for medium to large brands and agencies looking for a robust solution that offers everything needed to execute high-impact campaigns at scale.
AGENCY SNAPSHOT
Founded: 2014
Location: Hamburg and Berlin, Germany, London, UK, Milan, Italy and New York, USA
Number of Employees: 51 – 200
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Pulse Advertising will help your business produce and promote targeted social strategies and develop impactful influencer partnerships.
For TikTok, Pulse Advertising’s core services are targeted TikTok ad campaigns and influencer marketing for TikTok. Pluse Advertising has contributed to successful social media campaigns of many world-renowned brands and understands how to take an innovative and custom approach for every business.
You can work with Pulse Advertising to conduct audience research and create a well-rounded strategy for social ads while finding, securing, and managing top-tier influencers.
AGENCY SNAPSHOT
Founded: 2016
Location: London, UK, Los Angeles, California, USA, Beijing, China, and Dubai, UAE
Number of Employees: 11 – 50
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Socially Powerful is a global, full-service social and influencer marketing agency with offices in London, New York, Dubai, and Beijing.
The agency offers a comprehensive suite of services designed to help brands capture attention and drive measurable results across social platforms.
Socially Powerful specializes in crafting influencer strategies tailored to brand goals, leveraging their proprietary platform, Aria, to identify and manage influencer partnerships.
They focus on authentic brand narratives and connecting with diverse subcultures across platforms like Instagram, TikTok, YouTube, and more.
AGENCY SNAPSHOT
Founded: 2015
Location: Tempe, Arizona, USA
Number of Employees: 11–50
KEY SERVICES
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August United is a creator-led social media agency that excels in uniting influencers with brand actions that command attention, gain credibility, and drive communities towards commerce.
By combining relationships and trends with cutting-edge technology and data-informed decisions, they design and optimize campaigns from start to finish.
With a network of more than 15 million influencers, August United has established itself as a leader in the influencer marketing space.
Their expertise in audience-first and outcome-based influencer programs ensures that brands achieve tangible business results.
In 2022, August United was acquired by McKinney, expanding their capabilities and reach within the advertising industry.
AGENCY SNAPSHOT
Founded: 2011
Locations: The Woodlands, Texas; Los Angeles, California; New York City, New York, USA
Number of Employees: 11–50
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HireInfluence is an award-winning influencer marketing agency, serving some the world’s most respected brands.
They specialize in designing fully managed, innovative, human-to-human influencer marketing campaigns that align brands with respected voices and digital audiences across the globe.
Their services encompass every aspect of influencer marketing, from strategy development and influencer curation to content creation and performance analytics.
They are known for their hands-on approach, ensuring seamless collaboration between creators and clients throughout each project.
HireInfluence’s commitment to excellence is evident in their numerous accolades, including being named Marketing Agency of the Year in 2024 by the MUSE Awards.
AGENCY SNAPSHOT
Founded: 2020
Location: Los Angeles, California, USA
Number of Employees: 11 – 50
KEY SERVICES
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Ubiquitous is a full-service agency with a database of more than a thousand influencers.
Specializing in influencer marketing, Ubiquitous provides end-to-end campaign management services, from influencer matching and sourcing to campaign strategy and execution, as well as content creation and post-campaign analytics.
Ubiquitous excels in TikTok campaigns and is a great choice for those targeting young millennials and Gen Z demographics.
Its comprehensive services are tailored to meet clients’ needs across various industries, as can be seen in its noteworthy clients. Its expertise ensures impactful and successful collaborations with influencers to enhance your brand’s reach and engagement.
AGENCY SNAPSHOT
Founded: 2013
Location: New York City and San Francisco, USA; London, UK; and Tel Aviv, Israel
Number of Employees: 51-200
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Moburst is a full-service performance marketing agency that offers comprehensive influencer marketing services to clients of all sizes in all industries.
Specializing in influencer marketing strategies, campaign planning, creative content production, and influencer research and recruitment, Moburst ensures that your brand’s message reaches the right audience through the right social media influencers.
Focusing on influencer monitoring, FTC compliance, and detailed analytics and reporting, Moburst maximizes the impact of influencer campaigns on various platforms.
Trusted by renowned brands like Google, Microsoft, and TikTok, Moburst stands out for its ability to turn influencer marketing into a performance-driven tool, emphasizing results over mere impressions and engagements.
AGENCY SNAPSHOT
Founded: 2021
Location: Wilmington, North Carolina; Oceanside, California, USA; and Mexico City, Mexico
Number of Employees: 11 – 50
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Station Entertainment is a full-service agency specializing in outcome-focused influencer campaigns across TikTok, YouTube, Podcasts, Instagram, Snapchat, and Meta (Facebook).
Station Entertainment will handle your campaign from A to Z, including a customized strategy, recruiting the right influencers for your brand, and comprehensive campaign management.
Specializing in TikTok marketing and content creation strategy, Station Entertainment provides outcome-focused influencer campaigns for brands looking to excel in this channel.
With notable clients like Beyond Paint and Walmart, Station Entertainment stands out with its top-notch services.
AGENCY SNAPSHOT
Founded: 2007
Location: Global, with hubs on three continents and employees in more than nine countries.
Number of employees: 201 – 500
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Acceleration Partners is an award-winning, global partnership marketing agency with extensive expertise in influencer, affiliate, B2B, content, and mass media marketing.
They provide fully integrated, strategic, and transparent program management, and their in-house Publisher Development team actively finds and verifies the best partners for your program.
They’ve worked with notable clients such as Grove Collaborative, Noom, and Purple Carrot.
Acceleration Partners stands out for its ability to effectively develop, optimize, and scale influencer campaigns with a data-driven approach.
Acceleration Partners’ is a client-centric agency. Its global teams have all the experience, expertise, and technology needed to help you grow and scale your influencer marketing program for meaningful results.
AGENCY SNAPSHOT
Founded: 2019
Location: Chicago, Illinois, USA
Number of Employees: 11 – 50
KEY SERVICES
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WHY CHOOSE THEM?
Hamster Garage offers a unique approach to influencer advertising, blending elements of performance marketing to meticulously track and measure campaign success for maximum value.
Hamster Garage provides end-to-end influencer advertising services, including program management, strategy development, influencer discovery, outreach, activation, contracting, monitoring, reporting, and performance marketing.
Their focus on tracking and reporting ensures that you have clear insights into the effectiveness of your campaigns.
By combining influencer with performance marketing techniques, Hamster Garage stands out in the industry for its commitment to delivering measurable results.
AGENCY SNAPSHOT
Founded: 2018
Location: Miami, Florida and New York City, New York, USA
Number of Employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
The Influencer Marketing Factory is a top digital marketing agency. They specialize in TikTok, Instagram, and YouTube campaigns and offer a full set of services, from strategy and planning to identifying influencers and running the whole campaign.
They also offer content creation to further refine your campaign strategy. They excel in influencer identification, strategy, contracting, tracking, reporting, analytics, and content management.
Influencer marketing has become an integral component of digital advertising strategies in 2025, demonstrating significant growth and effectiveness across various industries.
The global influencer marketing industry is projected to reach a market size of $32.55 billion by the end of 2025, up from $24 billion in 2024.
This reflects a compound annual growth rate (CAGR) of over 33% in recent years, underscoring the increasing reliance of brands on influencer partnerships to engage with target audiences authentically.
Marketers are allocating substantial portions of their budgets to influencer collaborations, with 26% of brands and agencies dedicating more than 40% of their marketing budgets to influencer partnerships as of early 2024.
This investment is driven by the proven effectiveness of influencer campaigns in driving engagement and conversions. In fact, over 80% of marketers affirm that influencer marketing is a highly effective strategy.
The influence of content creators is particularly strong among younger audiences. More than half of Gen Z and Millennial consumers (53%) say they would consider purchasing a product recommended by a trusted influencer.
This impact is not limited to younger demographics: 31% of U.S. adults report that social media influencers play a regular role in shaping their purchasing decisions.
The power of influencer marketing is further demonstrated during major cultural events. For example, at the 2025 Cannes Film Festival, influencer-driven content on Instagram generated $203 million in earned media value (EMV), a substantial increase from $86.3 million in 2024.
This showcases how influencer campaigns can dramatically boost brand visibility and engagement at high-profile events.
As the landscape evolves, brands are increasingly turning to long-term influencer partnerships and AI-powered campaign management.
In fact, 73% of marketers believe that influencer marketing can be largely automated using AI tools.
This shift towards strategic and data-driven approaches is helping brands scale their campaigns more effectively and maximize ROI, ensuring influencer marketing remains a key pillar of digital strategy in 2025 and beyond.
If you’re exploring influencer marketing, you’ll come across two common options: influencer marketing agencies and influencer platforms or marketplaces.
While they both help connect your brand with influencers, they work in different ways—and knowing the difference can help you choose the right fit for your needs.
An influencer marketing agency is more like a full-service partner. If you want someone to handle the strategy, find the right influencers, manage contracts, guide the creative direction, and track results—an agency does it all.
It’s a great option if you’re looking for a hands-on team to run a high-impact campaign, especially if you don’t have the time or in-house resources to manage it yourself.
On the other hand, influencer platforms and marketplaces are more DIY. They give you access to databases of influencers that you can search, filter, and contact directly.
Many platforms also offer tools to manage your influencer campaigns and track performance. These are usually more cost-effective and ideal if you prefer a self-serve model or you’re working with a smaller team and budget.
So, if you’re after white-glove support and strategic guidance, an agency might be your best bet. But if you’re comfortable running things on your own and want access to a wide network of creators, a platform or marketplace could be exactly what you need.
Influencer marketing is a versatile tool that can achieve different marketing objectives, from boosting brand awareness and credibility to driving sales and educating customers.
Examples of brands that have used influencer marketing to achieve impressive results include:
So, what’s the secret sauce? What influencer strategies really work?
These proven strategies consistently deliver successful outcomes by fostering authentic brand-audience relationships.
Different influencers operate uniquely. Some are affiliate-focused, like Amazon influencers, while others are niche fanatics, like tech YouTubers.
Understanding their focus and audience alignment is key, as well as carefully considering the specific outcomes you want your influencer marketing to achieve.
There are numerous influencer research tools that can help you gain in-depth insights in an influencer’s audience, content, and past collaborations to ensure you’re choosing the best fit for your brand.
Below are some handy resources for finding influences that are platform and category-specific!
Two critical trends to inform your strategy and choice of creators:
Check out our article on the t on the Top Influencer Marketing Trends in 2025 for more trends and how to leverage them in your own campaigns.
In conclusion, marketers are feeling the burden of operating in a constantly changing environment.
While most influencer advertising companies offer similar services, knowing which industries, platforms, types of partnerships they truly specialize in is important.
This could mean using multiple solution providers, from those with large influencer networks to those who specialize in crafting strong brand stories. If you have the budget, an experienced full-service agency might answer your prayers.
Consider factors like expertise, reputation, pricing, past campaigns, and industry alignment. Ensure they understand your brand and goals, communicate effectively, and provide transparent reporting.
Agencies track metrics like engagement rates, conversions, reach, and brand sentiment to measure campaign success. They analyze data to evaluate ROI and adjust strategies. Success is gauged through meaningful interactions and impact on brand goals.
Yes, they can. They utilize tools like AI algorithms to identify fake followers and engagement, ensuring your campaigns reach real audiences and deliver genuine results.
Some agencies tailor their strategies to cater to clients' unique needs in areas like fashion, beauty, technology, or lifestyle. You can examine their client profile to determine the right fit.
They have experience to clearly define comprehensive terms, deliverables, and compensation structures, ensuring both parties understand expectations and benefits.
Social Media Influencers are content creators with a dedicated following on one or more social platforms. They range from micro-influencers with niche, highly engaged smaller audiences (ideal for building credibility/driving sales) to macro-influencers with broader reach (influential for awareness and brand positioning), to mega celebrity influencers who have been endorsing products and setting trends for probably hundreds of years.
Entrepreneur: A Guide to Working With Instagram Influencers: What to Look For
Izea: Consumers – Credibility Is King When It Comes to Influencer Marketing
Sprout Social: 29 Influencer Marketing Statistics to Guide Your Brand’s Strategy in 2025
Traackr – Impact 25: Influencer Marketing Impact Report 2025
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