LinkedIn has emerged as a powerful platform for B2B companies to connect with potential customers, partners, and industry influencers. With over 800 million members worldwide, the professional networking site offers a unique opportunity to establish thought leadership, build brand awareness, and generate high-quality leads.  Almost 50% of social media traffic to B2B websites comes from…

TikTok is a fantastic channel for marketing managers to gain new customers! In 2026, 78% of mobile users aged 18 to 24 will be its users. Brands simply cannot ignore TikTok to reach Gen Z and millennials. Done right, TikTok marketing can deliver outstanding results. Nike used TikTok to drive engagement and awareness through a…

Consistent and effortless client communication is essential for successful customer support and experience. And that’s why your business needs an omnichannel communication strategy!  This strategy allows your buyers to complete the same purchasing actions through multiple integrated contact methods. For example, with an omni channel communication approach, your buyers can purchase a product online and…

Employer reputation and identity marketing are powerful tools that go beyond mere recruitment. In today’s competitive job market, companies must recognize the significance of their brand in the eyes of current and potential employees. A strong employer brand is crucial for attracting and retaining top talent, particularly among millennials and Gen Z. Nearly 80% of women…

The metaverse landscape has continued to develop since the early 2020s, though its adoption and impact have been somewhat uneven across different sectors, and consumer adoption still lagging. Major tech companies like Meta (Facebook) have invested heavily in building metaverse platforms and virtual worlds, with some success in gaming, virtual events/concerts, and workplace collaboration tools….

YouTube marketing is the best way to captivate and expand your target audience through engaging and tailored content. With YouTube ads potentially reaching over 4.74 billion people, 51% of all internet users, this social media channel is powerful and effective for digital marketing. Marketers specialized in this channel can help businesses build and maintain a…

Businesses have the opportunity to only pay PR agencies once the agency delivers the results they promise. This means no wasted money, time, or resources on an agency that doesn’t do what they said they would. Instead, you can work with many top PR agencies on a performance-based model, guaranteeing success for your brand and…

With over 80,000 Ethereum Blockchain NFT collections, it’s hard to compete against all this competition and drive attention to your NFT creations. A report by NonFungible confirms that NFT sales increased by 21000% between 2020 and 2021, giving us more than enough reason to believe this market is only going to expand. To get ahead of…

Fake subscribers on YouTube are way more common than you’d think! YouTube creators want an easy way to grow their channel and gain traction so they purchase subscribers and views. YouTube channel owners and creators are fighting tough competition to win over subscribers and maximize their engagement rates. You may be considering partnering with a…

Promoting Esports or e-gaming is a booming industry! You need innovative and powerful strategies to stay ahead of your competition and develop a successful campaign. North America has the second-largest market that promotes Esports, with nearly 70% of Americans being gamers. By 2021, the e-gaming market had already reached over $300 million. So with all…

The global video game market is expected to exceed $282 billion in 2026 and continue to grow at 8.8% CAGR to $363 billion in 2027. Think beyond your good old Sony PlayStation. The rapid rise of technology such as virtual reality (VR), augmented reality (AR), and 3D technology fuels the gaming industry’s growth. Gamers have…

Businesses have used media buying since the dawn of newspapers. But now, it has evolved into a more complex and revenue-generating marketing tactic. In the US alone, between the 80s and now, media consumption has increased exponentially. And, of course, with this growth, the way brands use media buying has changed, too. From using programmatic…

74% of sales reps say most of their time is spent on tasks other than selling. That’s time and money lost – when the right sales tech stack could automate it all and free your team up to make real sales! Top-performing sales teams use 3 times more tools than underperformers, boosting productivity, customer engagement,…

Every business should use community-based marketing to retain consumers, secure customer loyalty, and give their buyers a voice. Yes, that’s how much it can do for your brand! Additionally, community-badsed marketing can enhance word-of-mouth referrals, amplifying your reach and credibility. Having an online community can increase brand engagement by 21%! And the marketing community knows…

Offering subscription services comes with a whole lot of tedious tasks. That’s why you need software or tools to manage sign-ups! You won’t have to waste your time manually creating invoices and quotes and tracking paid and unpaid subscriptions. Most of these tools will also automatically renew your subscriptions, notify customers of late payments, and…

Growing a YouTube channel takes a lot of work, and that’s why you need to use one of the YouTube enhancement tools to speed up the process. YouTube is a huge platform globally with over 2 billion active users. But as high as the number of users is, so is the competition. And the best…

Small companies need marketing services for growth marketing. These agencies understand the scarce resources and tight deadlines startups operate within.  Nearly 60% of startups have at most $25,000 at their disposal, so you need to invest in effective marketing and secure investors quickly. Nearly 90% of startups fail within their first year, but you can…

The global digital currency industry currently stands at $2.5 trillion, with Bitcoin dominating more than half of the market cap at $1.3 trillion. However, this market is exceptionally volatile, with Bitcoin’s value fluctuating from $16,000 to $70,000 in the past six months alone. With over 13,000 coins in existence and counting, competition within this niche…

To sell digital products, tactics like email or peer to peer marketing might not be enough for some businesses. Typical marketing strategies and advertising don’t give your users an experience that truly stands out. But wait, have you heard of metaverse marketing? Metaverse marketing is the latest form of generating significant profit for brands, and this…

Traditional marketing content like pre-recorded videos and blog articles is not engaging your audience the way you want. What do you do? You should work with a Twitch influencer to grab the attention of millions of internet users! Twitch has 3 million concurrent viewers every month, and there are more than 14 million streamers on…