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Employer Branding Agency: The Top 11 Agencies Worldwide [ Updated 2024 Statistics ]

By Leah Clark Last updated: 21 minute read Marketing Guides

Employer reputation and identity marketing are powerful tools that go beyond mere recruitment. In today’s competitive job market, companies must recognize the significance of their brand in the eyes of current and potential employees. A strong employer brand is crucial for attracting and retaining top talent, particularly among millennials and Gen Z.

Nearly 80% of women and 70% of men in the US will not apply for a job at a company with a bad reputation. Also, 50% will not work for those companies even if offered more money.

The Great Migration, also known as the Great Resignation, is a trend that has emerged in the labor market in recent years. A significant number of employees are leaving their jobs voluntarily. The Great Resignation reflects a workforce shift driven by changing priorities, career reassessment, and economic recovery. Employers must adapt to retain talent and understand the underlying dynamics of this trend.

If a strong and positive employer brand can reduce recruitment costs by a whopping 50%, it’s obvious why employer marketing agencies are crucial. 

11 Best Employer Branding Agencies

We want your business to thrive, so we’ve uncovered the top 11 workplace branding agencies worldwide with excellent reputations.

1.Alaant

Alaant_employer branding agency

Alaant

Albany, USA 35

Our Score

4.7

 

AGENCY SNAPSHOT

Founded: 2000

Location: New York, United States

Number of Employees: 11-50

KEY SERVICES

  • Employer brand strategy
  • Temp placements
  • Candidate sourcing
  • Talent acquisition partnerships
  • Employee experience

NOTEWORTHY CLIENTS

  • Undisclosed

WHY CHOOSE THEM?

Alaant has been around for over two decades, providing specialized workplace branding services to small, mid-level, and large companies. This agency ticks all the boxes for essential employer services. You can find solutions for full cycle recruitment solutions, stimulating employer work culture, and developing employer brand strategies encompassing your mission, vision, and values.

Atlaant is a favored choice for agencies as they have all the key services for successful employer reputation branding. Firms can work with Atlaant to find talented temporary employees, hire skilled, full-time employees, and establish a goal-driven work culture. This agency will start by outlining an effective and tailored branding strategy and taking the required steps to help boost your workforce and reputation. Atlaant also provides solutions to correct negative brand reputation.

Atlaant_employer branding agencies
Source: alaant.com

2.Brandemix

Brandemix_employer branding agency

Brandemix

New York, USA 7

Our Score

5

 

AGENCY SNAPSHOT

Founded: 2004

Location: New York, USA

Number of Employees: 1-10

KEY SERVICES

  • Branding strategy
  • Onboarding programs
  • Employer brand positioning
  • Employee engagement
  • Employer brand architecture
  • Career sites
  • Employer brand analysis
  • Employer brand activation

NOTEWORTHY CLIENTS

  • ABBVIE
  • Canon
  • Estee Lauder

WHY CHOOSE THEM?

Brandemix is the perfect solution for mid-level businesses and large companies looking for an end-to-end employer branding solution. Not only can this agency help you boost your entire workplace branding architecture but you can also depend on Brandemix for expert services like employee onboarding programs, analysis for branding, and employee experience.

Brandemix offers nothing short of specialized and expert workplace branding services. As this agency’s slogan is “Bonding Through Brand Strength,” it’s clear to see what approach Brandemix takes. This agency has worked with many world-renowned brands in various industries. Brandemix delivered an effective employee experience and brand communications strategy to Estee Lauder’s workforce spanning over 38,000 employees, and helped Bayer establish a company culture comprising their vision and values for more than 16,000 employees.

 

Brandemix_employer branding
Source: brandemix.com

3.Blue Ivy

Blue Ivy Logo

Blue Ivy

Toronto, Canada 26

Our Score

4.9

 

AGENCY SNAPSHOT

Founded: 2013

Location: Ontario, Canada

Number of Employees: 11-50

KEY SERVICES

  • Employer brand development
  • Persona development
  • Social media marketing
  • Recruitment marketing
  • Programmatic job advertising
  • Employer brand analytics and benchmarking

NOTEWORTHY CLIENTS

  • H&M
  • Beer Store
  • Best Buy

WHY CHOOSE THEM?

You should choose this agency if you’re looking for a solution to help you find the best talent and design and develop a unique brand persona. Mid-level and large companies have benefited from Blue Ivy’s expert recruiting, employee management, branding, and brand benchmarking.

Blu Ivy is a fantastic choice for an employee branding agency specializing in designing, developing, and deploying a successful branding strategy. This agency can help you define and recruit the best employees for your brand, guide you to maintain a thriving and productive-driven work environment and create an impressionable brand. This agency will start by understanding your values, mission, and goals, the type of work culture you need to achieve maximum results, and how to communicate this to your customers.

Blu Ivy employer branding agency
Source: Blue Ivy

4.Ph.Creative

Ph.Creative logo employer branding

Ph.Creative

Liverpool, UK 118

Our Score

4.8

 

AGENCY SNAPSHOT

Founded: 2004

Location: HQ in Liverpool with offices in London, United Kingdom and New York and San Diego, United States

Number of Employees: 51-200

KEY SERVICES

  • Employer identity strategy
  • Talent attraction
  • Candidate experience
  • Employee engagement

NOTEWORTHY CLIENTS

  • Nationwide
  • Royal Bank of Scotland
  • Magellan Healthcare

WHY CHOOSE THEM?

Ph.Creative is an innovative agency focusing only on key employer identity components. This agency delivers expert strategies to improve candidate onboarding experience, engagement, and motivation, attract employees at the top of the talent pool, and capture your story through employer identity marketing.

Ph.Creative is an agency dedicated to helping mid-level and large companies establish a productive and interactive work culture and strategic onboarding approaches. This agency understands how vital it is to relay your brand’s value and core message through branding, so Ph.Creative offers solutions to achieve exactly that. With the help of Ph.Creative, you can turn your employees into a family, use techniques to attract your target candidates, and set realistic employer reputation goals for your brand.

 

PhCreative_employer branding agencies
Source: ph-creative.com

5.Universum

Universum Logo

Universum

Stockholm, Sweden 472

Our Score

4.9

 

AGENCY SNAPSHOT

Founded: 1998

Location: Stockholm, Sweden

Number of Employees: 201-500

KEY SERVICES

  • Talent Insights
  • Branding consultation
  • Brand communication
  • Employer value proposition
  • Employer identity academy

NOTEWORTHY CLIENTS

  • Metro
  • Siemens
  • Mercado

WHY CHOOSE THEM?

Universum is the best choice for companies looking for an employee identity marketing agency that focuses on nothing else but expert branding. This agency helps businesses in various sectors develop the perfect employee branding strategy for an optimized customer experience and a growing work environment.

For all things related to employee branding., Universum has you covered. This agency will help you develop a successful value proposition through a five-step process. Next, Universum also offers consulting to create foolproof approaches that attract your target audience while helping you define a customer-centric brand voice. Additionally, you can access many valuable resources from Universum to aid your branding strategies. These resources include a social media marketing playbook and reports for talent insights and employer performances.

Universum agency
Universum: Source 

6.MSI

MSI Logo

MSI

Hampton, USA 91

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 1981

Location: HQ in New Hampshire, United States, with offices in Colorado, United States, London, United Kingdom and Wanchai, Hong Kong

Number of Employees: 51-200

KEY SERVICES

  • Virtual assignments
  • Global Immigration
  • Tax compliance
  • International payroll
  • Global employer services

NOTEWORTHY CLIENTS

  • Undisclosed

WHY CHOOSE THEM?

MSI is the best choice for mid-level and large enterprises with large workforces and global expansion goals. This agency will support you in hiring, managing, and evaluating remote workers. Plus, MSI will guide you in setting up HR departments for global offices and ensure you fulfill international tax compliance regulations.

Defining and growing employer identity marketing is hard enough when you’re considering an in-office workforce. And this only gets tougher as companies expand globally and hire at-home employees. Fortunately, MSI can help businesses expand their branding internationally through services like remote worker care, relocation compliance, and Tax. MSI also provides services for virtual assignments to upskill workforces and relocation cost management. See, MSI can help you take your branding strategy to new places.

MSI employer branding agencies
Source: MSI

7.Gattaca

Gattaca Logo

Gattaca

Whiteley, UK 898

Our Score

4.8

 

AGENCY SNAPSHOT

Founded: 1984

Location: England, United Kingdom

Number of Employees: 501-1000

KEY SERVICES

  • Employer brand strategy
  • Technical Recruitment
  • Employer value proposition
  • Bespoke campaigns
  • Candidate experience
  • Digital presence
  • Marketing materials

NOTEWORTHY CLIENTS

  • Southern Water
  • MLM Group
  • Safran

WHY CHOOSE THEM?

Gattaca is the most experienced agency on this list and offers many more services alongside specialized employer reputation marketing. This agency will develop a custom branding strategy comprising your values, carry out technical recruitment strategies for skilled professionals and help your agency develop and build an online presence.

Gattaca can help mid-level businesses and enterprises deploy a technical recruitment process to find and evaluate the best candidates while motivating and optimizing your workforce. But what makes Gattaca unique is that this agency also offers valuable services for workforce and recruitment solutions. The bespoke recruitment campaigns will quickly attract and secure your targeted talent.

Gattaca_employer branding agencies
Source: Gattaca

8.Splice

Splice Logo

Splice

Atlanta, USA 7

Our Score

4.9

 

AGENCY SNAPSHOT

Founded: 2013

Location: Georgia, United States

Number of Employees: 1-10

KEY SERVICES

  • Employer branding
  • Talent recruitment
  • Employer branding strategy
  • Social media marketing
  • Landing page development
  • Video marketing

NOTEWORTHY CLIENTS

  • Yellow Pages
  • Webmercial
  • Case Mate

WHY CHOOSE THEM?

Small businesses should choose Splice, an agency, if they’re looking for a combination of creative, technical, and expert recruitment services. Splice takes a more specialized approach to targeted recruitment. Because of this, you can depend on Splice to attract, hire, and manage the best talent for your company.

Splice is an experienced agency bringing technical and creative strategies to the successful recruitment of talent. To help you develop a thriving work culture, Splice uses social media, high-level research, and an in-depth understanding of your business. You don’t have to worry about the type of professional roles you need. Splice will help you find short-term, long-term, hourly, and fixed-term contract employees.

 

Splice_employer branding agencies
Source: Splice

9.Exaqueo

Exaqueo Logo

Exaqueo

Charleston, USA 30

Our Score

4.8

 

AGENCY SNAPSHOT

Founded: 2011

Location: South Carolina, United States

Number of Employees: 11-50

KEY SERVICES

  • Reputation Branding
  • Talent recruitment
  • Candidate-centric acquisition
  • Digital marketing
  • Employee engagement

NOTEWORTHY CLIENTS

  • General Dynamics
  • Red Wing Shoes
  • MicroStrategy

WHY CHOOSE THEM?

As an agency, Exaqueo is all about helping your agency through custom branding strategies. This agency uses a holistic approach alongside two brand-tailored models to help your brand deploy candidate-centric talent recruitment tactics.

There are many agencies out there. But not many take such a tailored and customized approach as Exaqueo does. Exaqueo can help brands that don’t know much about recruitment through a full-circle approach for candidates and employers. Exaqueo’s whole self-model was featured in Harvard’s Business Review to make this agency even more impressive. This agency has led the very first candidate-centric model for employee recruitment too. Exaqueo also helps guide your brand in making personalized advertising and marketing decisions based on what you want your ideal work environment and workforce to look like.

 

Exaqueo_employer branding agency
Source: Exaqueo

10.ThirtyThree

ThirtyThree Logo

ThirtyThree

London, UK 159

Our Score

5

 

AGENCY SNAPSHOT

Founded: 1998

Location: HQ in London with offices in Bristol, United Kingdom, and New York, United States

Number of Employees: 51-200

KEY SERVICES

  • Identity branding
  • Advertising campaigns
  • Brand management
  • Paid social strategy
  • Reporting
  • Content creation
  • Employee experience
  • Product design and development
  • Employer consulting
  • Events
  • Diversity, equality and inclusion

NOTEWORTHY CLIENTS

  • Accenture ID
  • AXA
  • Openreach Watch Me

WHY CHOOSE THEM?

There’s no reason you shouldn’t ThirtyThree as your agency! This agency helps small, mid-level, and large companies develop a custom, diverse, and inclusive talent recruitment and management strategy. ThirtyThree takes it a step further through personalized product design and development. This agency also has its own software for career websites.

ThirtyThree provides every element for branding and an optimized employee experience while providing your business with expert digital marketing and PR services. This agency will help you develop a trusted and successful brand through business storytelling, leadership support, and developing efficient and effective internal communications. Plus, ThirtyThree will map your employees’ journeys for a positive workforce, create HR frameworks, and create manager and advocacy programs.

ThirtyThree agency
Source: ThirtyThree

11.Talentful

[caption id="attachment_519161" align="alignnone" width="200"]Talentful Logo Source: Talentful[/caption]

Talentful

San Francisco, USA  315

Our Score

4.6

 

AGENCY SNAPSHOT

Founded: 2015

Location: California, United States

Number of Employees: 201-500

KEY SERVICES

  • Employer identity branding
  • Recruitment
  • External talent acquisition specialists
  • Data-driven hiring
  • Global talent network
  • Improved candidate experience
  • Global reporting and analytics

NOTEWORTHY CLIENTS

  • HubSpot
  • Pinterest
  • Asana

WHY CHOOSE THEM?

Talentful has worked with some top global brands to deliver expert work culture development and data-driven talent acquisition strategies for reputation branding. For global recruitment approaches, Talentful is the best option for you. What makes Talentful’s recruitment services is this agency specializes in workforce acquisition. Unlike many agencies, you can hire Talentful on a subscription basis.

Talentful takes a modern and specialized approach to local and global recruitment. The founders of this agency have worked with many top-tier tech companies, helping them find and manage the best employees for their companies. You can rely on this agency to ensure your candidates have the best and smoothest onboarding experience, and you’ll have access to global employees at the top of the talent pool. Talentful also has a record of proven success with over 2900 job placements, a client net promoter score of 70, and an average time of three weeks to secure hires. They’ve also reduced hiring costs by almost 50%.

Talentful_employer branding agencies
Source: Talent

Employer Branding Agency Services

These agencies offer a valuable range of services. These services will help you recruit and manage top-tier talent and nurture a positive workforce culture. Plus, you can achieve the brand image you’ve always intended. Here are the top services employer marketing agencies offer.

Employee Experience

‘Employee experience’ reports are an essential part of a successful employer brand strategy. Agencies will provide your brand with data and feedback to ensure your workforce is happy and success-driven. Understanding your employee experience is vital to provide the best Employee Value Proposition (EVP). EVP can be defined as the values, rewards, recognition, support, and company culture offered by employers to employees in order for them to do their best work and achieve their highest potential. Without an optimized employee experience, current employees may lack the motivation to achieve the company’s desired results.

To deliver the best employee experience, agencies will use tactics like:

  • An engaging candidate experience to entice potential employees about your company.
  • World-class onboarding to effectively bridge the gap between the candidate and employee experience.
  • Consistent employee communication to gather constructive feedback and maintain employee morale.
  • Career development opportunities for employees to have reason to stay loyal to your company and progress their skills.
  • A reasonable employee compensation, so employers feel they’re being compensated enough for their work.
  •  Respectful and seamless offboarding to gain employee feedback for reduced retention rates and a refined employee experience strategy.

With these strategies, agencies can ensure that every stage of recruiting, onboarding, and managing employees benefits your business and its employees.

Brand Consulting

Agencies offer brand consulting so they can understand your business objectives, value, and current strengths and challenges. With this data and information, agencies have what they need to develop tailored strategies best for your business.

Agencies offer brand consulting services to help businesses:

  • Identify their brands
  • Eliminate unnecessary spending and strategies
  • Only stick to the valuable ideas
  • Develop consistency
  • Find the most authentic and brand-tailored approaches
  • Determine the best partnership opportunities

Brand consulting will help you and your agency find the best way to achieve your desired results.

Recruitment

Recruitment is a typical service among agencies specializing in employer marketing. Some agencies take it a step further and only provide recruitment expertise. You can also find agencies that help businesses expand internationally with global recruitment services.

Offering recruitment, employer brand agencies deliver benefits like:

  • Hiring the best talent faster.
  • Accessing highly skilled employees.
  • Providing the best market research.
  • Providing specialist recruitment insights and knowledge.
  • You can save time and resources by avoiding hiring employees that aren’t best for your business.

Social Media Marketing

Employer brand agencies often offer social media marketing services to advertise job postings and enhance a company’s culture. With social media marketing, branding agencies can:

  • Share brand accomplishments and milestones.
  • Celebrate employee achievements.
  • Announce new employees.
  • Promote job listings.
  • Share company culture to engage potential candidates.

You might not think so, but these factors will help you attract high-quality employees and gain traction for your business. For example, look at Starbucks. Starbucks usually posts happy employee moments on its Instagram page. This shows unity among their workforce, and with this, they can create a concept of family, not just employees.

Summary: Branding Agency Services

  • Employee Experience
  • Brand Consulting
  • Recruitment
  • Social Media Marketing

Yep, this is how essential employer branding is for businesses in 2024! Here are the employer branding agency services that help you get started.

Source: Hinge

Conclusion

Employer reputation branding is essential for brands as it provides them with an improved employee experience, minimized recruitment costs, and better opportunities for innovative growth hacking. You can also promote diversity and inclusion in your workforce while retaining existing employees and engaging new candidates.

However, it’s essential to recognize that privacy considerations play a role in employer reputation marketing. Balancing transparency with respecting employees’ privacy rights ensures a positive and ethical employer brand.

High employee turnover is costly and inefficient for businesses and reputation marketing agencies offer services to solve this. These services include expert reputation branding, employee experience support, brand consulting, and high-level recruitment.

The best agencies can make employer identity branding quick and effective for your business. As the spectrum of services ranges among these agencies, evaluate your brand goals before choosing an agency.

Now, you can team up with the best agencies to strengthen, improve, and engage your workforce while developing a work culture geared toward career progression.

Frequently Asked Questions

Can employer branding improve employee retention rates?

Yes. With employer branding, you can attract and retain high-quality employees, reduce recruitment costs, improve employee experience and boost your business growth. Plus, employer branding also promotes diversity and inclusion. For more on the best employer branding agencies and how these agencies can help your business, read this article.

How can you use social media for employer branding?

Social media is a powerful tool for employer branding as it allows companies to showcase their culture, values, and unique aspects to attract top talent.

Businesses can create engaging content that resonates with potential candidates, fosters a sense of community among current employees, and help monitor and improve employer reputation in a number of ways. These may include: highlighting company culture, featuring employees, standing behind the mission, and promoting perks and benefits.

What challenges can employer branding help my company overcome?

Employer branding can help your company overcome several key challenges, such as attracting top talent in a competitive job market, retaining employees by fostering a positive work culture aligned with your values, differentiating your company from competitors, and building a strong reputation as an employer of choice.

By clearly defining your employer value proposition (EVP), consistently communicating your unique culture and benefits across all touchpoints, and involving employees in the branding process, you can create an authentic and compelling employer brand that resonates with your target candidates and current staff.

References

HR Daily Advisor: Bad Reputation Means Bad Hires and Better Manage Your Online Reputation to Attract Talent

LinkedIn Business: Employer Brand Statistics

Harvard Business Review: A Bad Reputation Costs a Company at Least 10% More Per Hire

OfficeVibe: 12 recruiting statistics that will change the way you hire

Talentnow

Clutch

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