TikTok is a fantastic channel for marketing managers to gain new customers! In 2024, 78% of mobile users aged 18 to 24 will be its users. Brands simply cannot ignore TikTok to reach Gen Z and millennials.
To help you find the perfect match, we have reviewed the best marketing agencies specializing in TikTok and outlined why Ubqituious, Acceleration Partners, and Tuff are our top three recommendations.
An agency’s expertise in Tiktok is deeply rooted in its understanding of this social media platform, especially the TikTok algorithm, and the resulting high user engagement.
TikTok’s algorithm stands out in serving personalized content that maximizes time on the platform. The algorithm calculates from the more obvious—likes, comments, shares—to the less obvious—dwell time on a video. Subsequently, it uses captions and hashtags to find similar content and continues to learn and fine-tune. As a result, it is estimated that 90-95% of the content a user consumes on TikTok comes from recommendations, vs. 70% on YouTube.
Paid TikTok Ads: services can include TikTok ad strategy, TikTok ad creation, TikTok ad management, and TikTok ad optimization. Paid ads on TikTok aren’t the same as other social networks like Instagram or YouTube. Instead, there are several TikTok ad types, each requiring different content. From short-form video content for in-feed ads to creative ideas for branded hashtag challenges, a good agency can help you make the most of your paid TikTok ads.
TikTok Ad Format Selection: TikTok offers various ad formats, including in-feed ads, branded effects, and sponsored challenges. Agencies can advise on the best ad format for your brand, audience, goals, and budget.
Reporting, Analytics, and Campaign Optimization: TikTok agencies constantly monitor and optimize your influencer campaign performance. This includes adjusting targeting, ad creative, and bidding strategies for better results.
Compliance with TikTok Ad Guidelines: TikTok has specific advertising guidelines that need to be followed, and agencies stay updated on these guidelines and ensure that their campaigns are compliant.
TikTok content is shown to users based on viewing preferences, which makes it more challenging to identify where your target audience will be found. Audience research must go beyond demographics and dive into more niche interests and emotional connections. A good agency should be able to help you get your brand in front of the right people through targeted TikTok ad campaigns using data and analytics.
The success of your influencer marketing on TikTok relies on using the right influencers for your brand. A good TikTok marketing agency will source the perfect, verified influencers to work with.
Agencies can help you develop engaging and viral-worthy visual content that resonates with your TikTok audience, enhancing your brand’s visibility and appeal.
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Founded: 2020
Location: Los Angeles, California, USA
Number of Employees: 11 – 50
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Ubiquitous is a full-service influencer marketing agency that specializes in TikTok marketing. They offer a full suite of services, from strategy to implementation and ongoing optimization based on in-depth data analysis from your campaigns. Ubiquitous also offer full creative services for TikTok content, and they have a database of thousands of influencers to choose from. If you’re mainly targeting the young millennial and gen z demographic, Ubiquitous is the agency to work with.
Ubiquitous takes a data-backed performance approach, focused on creating great content that benefits your brand and the content creator/influencer you’re collaborating with. TikTok is a highly competitive space, but this approach of bringing brands and creators together and helping them produce top-notch content has resulted in huge success for Ubiquitous, establishing them as one of the best to work with.
They can help you with strategy and planning, precise audience targeting, influencer recruitment, full creative services, campaign management, monitoring, and campaign optimization based on in-depth data and analytics from their proprietary platform.
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Founded: 2007
Location: Global, with hubs on three continents and employees in over nine countries.
Number of employees: 201 – 500
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Acceleration Partners is an award-winning, global, partnership marketing agency with extensive expertise in social media, influencer, affiliate, B2B, and mass media marketing.
When it comes to TikTok marketing, in particular, their partner recruitment and publisher development teams ensure that you work with the right influencers for your brand and that your content is fully optimized for high audience engagement.
Acceleration Partners can handle every aspect of your TikTok marketing, from strategy to implementation and ongoing management. One of their stand-out strengths is their proprietary APVision technology and their ability to expertly analyze data to optimize your strategy and campaigns.
With Acceleration Partners, you can be confident that your TikTok marketing campaign is built around your brand’s unique needs. You can rely on them to thoughtfully and strategically recruit the right influencers for your brand, build a data-driven strategy to drive measurable outcomes that are meaningful to your business and support your brand’s goals with a dynamic range of capabilities and high-touch client service.
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Founded: 2016
Location: Eagle, Colorado, with remote teams in 20+ locations in the USA
Number of Employees: 11 – 50
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Tuff is one of the most popular TikTok agencies in the US, and it also provides performance marketing services. This agency will help you produce and promote content on TikTok aimed at your target audience, identify your competitors, and develop custom audiences for tailored campaigns. Tuff also provides resources for TikTok ad bid strategies, ensuring you get your money’s worth from this booming platform. Ensuring you use the best content for your ad campaigns, Tuff also provides A/B testing solutions for TikTok ads. In case you need these services, Tuff specializes in SEO, email marketing, and content marketing, too.
Tuff is ideal for small and e-commerce businesses looking to diversify their social marketing channels. You can depend on Tuff to help you define your audience and competitors, develop your content, and use the best bidding strategies.
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Founded: 2017
Location: Culver City, California, with teams in 10+ other locations in the USA
Number of Employees: 11 – 50
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True North Social has a range of essential TikTok marketing services to give you what you need. This agency will begin your TikTok campaign by defining your target audience and using community marketing for TikTok. True North Social will leverage TikTok’s algorithm to ensure you get the best results, growth, and engagement. For your TikTok content creation, True North Social will use your audience’s demographics to create and promote TikTok videos while using concise and catchy CTA’s.
You should choose True North Social if you’re looking for an agency that’s worked with businesses in the beauty retail and hospitality sectors. You can also leverage custom TikTok ads, TikTok analytics, and True North Social will create branded content for your ads.
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Founded: 2012
Location: San Diego, California, USA
Number of Employees: 501 – 1000
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Power Digital Marketing is about staying ahead of the top digital and social marketing trends to provide your brand with fresh, innovative approaches. This agency provides the standard services for businesses to achieve TikTok marketing success. However, what’s unique about this agency is that Power Digital Marketing also offers media buying services, to get your TikTok ads in the most optimized spaces where your target audience will see them.
Power Digital Marketing will conduct high-level research on your audience to develop a custom TikTok strategy to deliver your story to your targeted buyers. Trending topics are essential for your TikTok marketing campaign, as brands need to stay ahead of their competitors. Power Digital Marketing will ensure your content is interactive and engaging. It partners with TikTok Israel, allowing them access to exclusive betas.
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Founded: 2018
Location: Miami, Florida and New York City, New York, USA
Number of Employees: 11 – 50
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The Influencer Marketing Factory is one of the most experienced agencies. It was one of the first agencies to start offering TikTok services and has worked with Sony Music, Universal Music, and Warner Music Group.
The Influencer Marketing Factory is an official META partner, a Google partner, and a TikTok enterprise agency.
As a full-service influencer marketing agency, they offer a full suite of services for TikTok influencer marketing, from influencer identification and recruitment to content management, campaign management, and reporting and analytics to optimize your TikTok influencer strategy.
The Influencer Marketing Factory can also handle all your paid TikTok advertising needs, from audience identification to tailored content creation and ad optimization.
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Founded: 2010
Location: New York City, New York, USA
Number of Employees: 11 – 50
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Taktical is an award-winning agency, providing services primarily aimed at TikTok growth. This agency will create and manage TikTok hashtag challenges to entice your audience, leverage TikTok analytics to perfect your marketing approach and find the best influencers for your campaign. You can also depend on this agency to help you research and create audience-centric TikTok ads.
Taktical is a data-obsessed agency, with an in-depth understanding of this marketing ecosystem. You’ll get an in-house expert team for your TikTok marketing campaign, and Taktical is constantly receiving awards for its TikTok marketing success. Chipotle benefited from Tacktical’s expertise through a hashtag challenge. Thanks to this #GuacDance challenge, within six days, Chipotle received about 250,000 video submissions and over 430 million video starts (people who have started the TikTok video but not necessarily watched the whole video). The type of TikTok content that Taktical helps brands develop includes music videos, duets, and short clips.
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Founded: 2018
Location: New York, USA, with offices in France and Italy in Europe, and Victoria in Australia
Number of Employees: 11 – 50
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TikTal follows a three-step approach to developing and promoting an end-to-end influencer marketing campaign. First, TikTal will help you choose brand goals for awareness, conversion, and organic content. Next, you’ll start developing relationships with influencers, producing TikTok videos, managing influencer payments, and designing your influencer campaign. Then, TikTal will evaluate your campaign’s performance and optimize it.
TikTal is the best choice if you’re looking for an agency that can help you develop and promote an influencer marketing campaign on TikTok. This agency isn’t a top choice if you’re looking for a wide range of TikTok marketing services, but the available TikTok influencer marketing services are top-notch. TikTal also provides many resource guides for brands like yours.
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Founded: 2018
Location: West Hollywood, California, USA
Number of Employees: 51 – 200
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Clicks Talent is another influencer marketing agency with impressive results across all social platforms. For your TikTok marketing campaign, this agency will source, evaluate, and manage the best influencers for your business. Clicks Talent has over 400 influencers in its network and has worked with brands across 28 countries. Their #1 specialization is in music and brand sponsorships.
Through brand sponsorships, Clicks Talent can promote your music and TikTok videos. Whether you launch a hashtag challenge, a viral dance TikTok video, humorous clips, or a product review, Clicks Talent has the best strategies and influencers for your business. Thanks to their influencer marketing efforts, they have generated over $2000 in revenue, gained over 1.7 million views, and developed more than 740 organic videos.
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Founded: 2013
Location: Miami, Florida and Chicago, Illinois, USA, as well as Bogotá, Colombia
Number of Employees: 11-50
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Outsmart Labs has worked with huge global brands, requiring top-tier influencers and exponential virality. If this sounds like what your business needs. Outsmart Labs is a top choice for you. From this agency, you can find the influencers for your TikTok campaign, promote targeted ads, launch hashtag challenges, and work within a success-driven strategy.
Outsmart Labs knows that TikTok is crowded with competition and offers a robust TikTok marketing strategy to help your brand get ahead. You can also rely on essential TikTok marketing services, including organic content promotion, hashtag challenges, and custom TikTok ad campaigns. If you’re interested in an agency that delivers a whole round of social media marketing solutions for Facebook, Instagram, and Twitter, Outsmart Labs has what you need.
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Founded: 2007
Location: Cary, North Carolina, and Detroit, Michigan, USA
Number of Employees: 51 – 200
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Ignite Social Media is an excellent choice for companies looking for a full-service digital marketing agency that takes a special approach to TikTok marketing. You can also count on Ignite Social Media to help you promote your brand on other social channels. They have also received several awards and recognitions for TikTok marketing success.
This agency will help you develop a sound TikTok marketing strategy, including choosing whether or not to use influencers and brainstorming the best approach to deliver your message. Ignite Social Media will also use paid advertising to engage and convert your target audience through precise buyer persona targeting and strategy analysis. But that’s not all you can expect from this TikTok marketing agency. Brands will also receive support for TikTok content creation.
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Founded: 2014
Location: Culver City, California, USA
Number of Employees: 201 – 500
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MuteSix offers brand communication and promotion solutions on a long list of social channels, including TikTok. Making this agency different is that it understands the TikTok marketing environment well from a creative and technical perspective. This agency’s process includes an audit and analysis, robust creative development, targeting testing, optimizing, and scaling. Over six months, this agency generated over 80 million TikTok impressions, has over 1000 TikTok influencers in its network, and has achieved over $130,000 in client revenue within less than 2 years.
You should opt for MuteSix if you need engagement expertise for every social channel. MuteSix also offers creative services, like content creation. But if you’re looking for TikTok marketing services specifically, MuteSix has you covered. This agency has extensive industry experience, expert tactics through leveraging alpha and beta TikTok products, and an impressive list of case studies.
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Founded: Undisclosed
Location: San Rafael, California, USA
Number of Employees: 11 – 50
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GrowMojo is a development and digital marketing agency. We recommend this agency for larger businesses relying on other social channels to optimize their TikTok marketing campaign. But if you’re a small business, you can also benefit from this agency. GrowMojo can deliver TikTok expertise while stimulating your business development process. This agency simply offers too much to ignore.
GrowMojo may offer a wide range of services, but it doesn’t take away from the expert TikTok marketing services. This agency will help you build your brand and gain targeted buyers on TikTok through customer-centric advertising campaigns. GrowMojo is an approved TikTok marketing agency. And businesses opt for it because this agency takes a holistic approach to ROI optimization. Their typical clients achieve an ROI of 400% on a $20,000 ad spend budget. This agency also understands TikTok well and why businesses must use this platform. As a result, you can find many TikTok marketing resource guides.
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Founded: –
Location: Hamburg, Germany and Vienna, Austria
Number of Employees: –
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Although this agency may not seem as established as the ones we’ve looked at, TikTok marketing isn’t as popular in Germany as it is in the United States. WeCreate binds together all the key services small businesses need for successful TikTok marketing. And if you’re marketing to Gen Z audiences, even better because WeCreate has various solutions and strategies for TikTok marketing aimed at this demographic. Data is also essential in this agency’s offerings, and WeCreate tracks vital data points to evaluate and refine your TikTok campaign.
WeCreate is a simple and innovative solution for TikTok marketing and vertical video marketing. As one of the leading TikTok agencies in Germany and Austria, I’d suggest this agency for small businesses and startups. You can find a vast network of TikTok influencers on WeCreate to engage Gen Z audiences, and WeCreate uses advanced data and tracking to take advantage of the best data.
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Founded: 2014
Location: Hamburg and Berlin, Germany, London, UK, Milan, Italy and New York, USA
Number of Employees: 51 – 200
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Pulse Advertising works best for mid-level and large enterprises heavily reliant on a social presence. This agency has worked with a handful of world-class businesses and offers engagement services beyond TikTok marketing. And if we’re only considering TikTok marketing, Pulse Advertising will help your business produce and promote targeted ads and develop influencer partnerships.
For TikTok, Pulse Advertising’s core services are targeted TikTok ad campaigns and influencer marketing for TikTok. This agency has contributed to successful social content campaigns of many world-renowned brands and understands how to take an innovative and custom approach for every business. You can work with Pulse Advertising to conduct audience research and create a well-rounded TikTok marketing strategy for ads while finding, securing, and managing top-tier influencers.
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Founded: 2016
Location: Amsterdam, Netherlands, and New York, USA
Number of Employees: 11 – 50
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Prappers is the real deal, offering everything TikTok-related. This agency specializes in building, managing, and growing TikTok campaigns that succeed through producing and promoting targeted videos in various formats and developing content strategies to get the most out of your TikTok marketing efforts. Prappers is also a preferred TikTok partner, allowing this agency to provide media buying benefits. You buy media spaces for sponsored hashtags, boosted TikToks, in-feed videos, and more.
If you want an agency focusing on nothing else but expert TikTok ad campaigns, this is the agency for you. Prappers develops digital marketing strategies, evaluates campaign analytics, creates content strategies aligned with your audience, and leverages influencers for your TikTok account.
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Founded: 2015
Location: Madrid, Spain
Number of Employees: 51 – 200
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Want an established agency that’s developed TikTok influencer marketing campaigns for world-class brands? SocialPubli is what you need! SocialPubli understands how vital TikTok influencers are for marketing campaigns and provides robust solutions for brands to benefit from this. You can find influencers in their vast network or work with SocialPubli to source the top influencers for your brand.
SocialPubli has worked with major brands and is a better fit for large and mid-sized businesses. This agency aims to help businesses find the top influencers, build and maintain influencer relationships, and manage all aspects of influencer marketing campaigns. SocialPubli will also help you develop a TikTok strategy and leverage analytics and data to refine your influencer campaign.
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Founded: 2010
Location: London, UK
Number of Employees: 11 – 50
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The House of Marketers is a highly popular influencer marketing brand for TikTok ad campaigns. This agency was started by a former TikTok strategy and partnership manager with years of industry experience. With this agency, you can run organic ad campaigns that follow a six-step approach. Within this approach, this agency will target your ideal buyers, develop ad content, leverage business analytics, develop customer acquisition funnels, create authentic ads, and deploy objective-based campaigns.
Many famous brands have worked with this agency. Not only will the House of Marketers find and manage the top influencers for your brand, but they will also optimize your TikTok profile and develop end-to-end strategies.
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Founded: 2015
Location: Manchester, England, UK
Number of Employees: 51 – 200
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Embryo is an award-winning TikTok advertising agency with a long track record of successful ad campaigns for mid-level and large brands. When it comes to TikTok’s purpose, value, and benefits, there’s little Embryo doesn’t know. This is the perfect agency for successful TikTok ad campaigns through SEO, analytics, influencer marketing, and content strategies.
Embryo will handle all aspects of your brand relating to TikTok marketing. For engagement, you can use sponsored ads like GIFs, videos, posts, and live events. Embryo also has vast knowledge and experience of TikTok’s algorithm and what most users want to see. You’ll also reach TikTok marketing success through influencer marketing campaigns, developing and growing niche communities, account scaling, creative consultation, and in-depth reporting.
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Founded: 2016
Location: London, UK, Los Angeles, California, USA, Beijing, China, and Dubai, UAE
Number of Employees: 11 – 50
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Socially Powerful is a powerful agency that leverages the inspiring, authentic, and creative offerings TikTok delivers to its users. From understanding TikTok’s trends to knowing the target demographic on this social platform, Socially Powerful has mastered the perfect approach to TikTok’s marketing success. This agency will help you produce and promote targeted content, find top TikTok influencers to make your content go viral, and develop a strategy to ensure your success.
You should work with Socially Powerful because this agency guarantees results. Socially Powerful provides marketing solutions for almost every social channel you can name. However, this agency understands the differences between marketing on TikTok and other popular platforms like Instagram and Facebook.
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Founded: 2017
Location: Melbourne, Victoria, Australia
Number of Employees: 1 – 10
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We The People is a global TikTok partner and one of Australia’s most popular solutions. This agency works with emerging brands to tell “scroll stop stories”, and props itself as a complete TikTok communications partner. We The People follow an integrated method to achieve TikTok marketing success encompassing three main elements, Culture, Media, and Business. Valuing their expertise and experience, We The People has worked with huge brands like Adidas and Victoria University.
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Founded: 2013
Location: Melbourne, Victoria, Australia
Number of Employees: 201 – 500
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FirstPage has a vast understanding of leveraging TikTok for maximum traction and knows the most about how to create effective TikTok ads to achieve this. Some of the TikTok ads FirstPage will help you produce and promote include in-feed ads, hashtag challenges, influencer ads, topview ads, and brand takeover ads. To start, brands can request a free quote and work with a strategy tailored to their business. Plus, FirstPage also offers services like social content creation, social media marketing, and influencer marketing.
Opt for FirstPage if you’re an enterprise requiring high-level TikTok ad campaigns. This agency has received multiple awards and recognitions for its marketing expertise, and First Page also offers valuable social services beyond TikTok marketing.
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Founded: 2005
Location: Southbank in Melbourne, Victoria, Australia
Number of Employees: 1 – 10
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Contevo is an Australian agency that’s all about TikTok marketing services. If you need a bespoke and robust solution for a complete TikTok marketing campaign beyond ads, Contevo is the answer. This agency will define and optimize your budget, bid for TikTok ad space within your budget, research your targeted audience and deploy custom TikTok marketing strategies.
Contevo works with brands of all sizes. Working with Contevo guarantees you industry-leading TikTok campaigns, fixed monthly fees within your budget, and 24/7 access to an analytics dashboard. With this dashboard feature, brands can monitor their real-time performance and watch how Contevo leads them to TikTok marketing success. This agency also offers custom TikTok influencer packages based on your goals and budget.
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Founded: 2009
Location: Subiaco in Perth, Western Australia
Number of Employees: 11 – 50
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Living Online is an award-worthy agency with a lot of experience behind its name. This agency provides solutions like hashtag challenges, branded content, multi-channel strategies, and in-feed TikTok videos to ensure you achieve your goals. Adding to Living Online’s value is satisfaction-driven customer service that is always ready to help. And this agency will do all the heavy lifting themselves. Living Online doesn’t work with long-term contracts to lock you in, either.
If you’re a small or mid-level business that targets Millennial and Gen Z TikTok audiences, Living Online has worked with brands like yours. Through TikTok marketing, this agency helps companies develop and deploy product launches, sales & marketing strategies, or web traffic optimization. Living Online uses branded sponsored content, custom influencer packages, and various TikTok ad formats for their TikTok campaigns.
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Founded: 1999
Location: Mooloolaba in Maroochydore, Queensland, Australia
Number of Employees: 11 – 50
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Kook is an all-around social media marketing agency and also a TikTok expert. This agency aims to convert today’s youth into tomorrow’s customers, and Kook provides the perfect range of services to accomplish this. Brands don’t have to develop TikTok videos themselves or understand what TikTok audiences want—Kook has this covered.
Kook provides various solutions for results-driven services like audience targeting to help you understand who you’re trying to reach, TikTok campaign goal setting, and branded messaging to perfect your CTAs. This agency understands which type of videos work for which objectives and what audiences you’re trying to capture. Kook is an excellent choice for businesses needing more robust social media solutions, as this agency provides services for Instagram, Twitter, and Facebook ads too.
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Founded: 2012
Location: The Rocks, New South Wales, Australia
Number of Employees: 1 – 10
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Specializing in TikTok ad campaigns, Nimbull is the best choice for brands wanting to launch a TikTok ad campaign without the know-how. This agency will help you generate quality leads through targeted TikTok video ads, and hashtag challenges.
Nimbull is best for small and mid-level brands leveraging short TikTok videos for maximum growth. This agency primarily focuses on solutions for custom, well-developed, and researched TikTok ads for your target buyers. Nimbull works best for companies considering promoting content on more social channels to boost their overall marketing reach.
TikTok arrived on the scene when social media marketing was already very well established, and a lot of the kinks had already been worked out.
This means TikTok has been able to build effective paid advertising into its platform from the beginning.
So, what makes TikTok ads so effective?
Let’s take a quick look at the benefits of TikTok ads:
TikTok offers a high level of control in terms of audience targeting, performance tracking, and the variety of ad types available for TikTok itself as well as its other news feed apps:
TikTok’s news feed apps include:
As you can see, TikTok advertising is quite different from advertising on other social media platforms like Instagram, Facebook, or YouTube.
Creating and managing campaigns using TikTok’s Ads Manager works well for simple self-service campaigns.
However, to get the most out of TikTok advertising, you need a good TikTok strategy, great creative content, and the expertise to effectively adjust and optimize your campaigns over time.
That is where a specialized TikTok marketing firm comes in, and it is well worth the investment!
Working with a TikTok advertising agency provides several benefits, including:
Source: Learn With Shopify
TikTok marketing is an excellent way for businesses of all kinds to tap into the trendiest social media platform. Many businesses don’t understand the TikTok marketing environment and what makes successful TikTok marketing campaigns. But with the help of expert TikTok marketing agencies, you can leverage services to help you break into TikTok marketing and reach a wider audience.
There are many agencies out there. And to choose the best one, think about your business goals and what you’d like to achieve from TikTok marketing. With this in mind, you can pick the best TikTok marketing agency and elevate your brand.
They are Acceleration Partners, Ubiquitous, The Influencer Marketing Factory, Tuff, True North Social, Taktical Digital, ClicksTalent, Outsmart Labs, Ignite Social Media, GrowMojo Co. and MuteSix.
A few of the best include House of Marketers, Socially Powerful and Embryo. You can find essential Tiktok marketing services from these agencies, for influencer campaigns on TikTok, content creation and TikTok ads.
They include We The People, Living Online, Merge Marketing and Nimbull. These agencies provide a varying range of services to help brands of all sizes and sectors leverage TikTok marketing.
Consider:
1. Their understanding of TikTok. TikTok works differently to other social media platforms and understanding it's unique challenges and opportunities is essential.
2. The TikTok marketing services they offer and how well those services suit your objectives
3. Portfolio and case studies : A good track record and verifiable case studies to demonstrate their experience and expertise in TikTok marketing, specifically.
4. Who they work with already. Some agencies specialize in working with huge global brands, while others have tailored services for small businesses. Chose an agency that understands your needs and budget constraints.
NoGood: 10 TikTok Stats You Need To Know In 2022
TikTok for Business: Igniting Awareness and Engagement for Nike Football’s Newest Product Launch
Wallaroo Media: TikTok Statistics – Updated April 2024
Statista: Distribution of TikTok Users Worldwide as of 2024, by Age and Gender