TikTok Marketing Agencies: The Best 26 in US, UK, Australia, Europe in 2023 [Updated]

TikTok is a fantastic channel for marketing managers to gain new customers! With 1 billion global active users, many digital marketers are seeing the power of TikTok marketing, especially for reaching Gen Z and Millennial audiences.  

45% of brands use TikTok for their influencer marketing campaigns, with 24% of marketers reporting TikTok to be a highly effective marketing platform.

Done right, TikTok marketing can drive outstanding results – Nike used TikTok to drive engagement and awareness through a hashtag challenge. And you’d never believe the figures they achieved – over 317 million video views and more than 215,000 new followers!

However, getting into TikTok marketing without spending a lot of resources to produce content that doesn’t drive real results is a huge challenge!

Brands often invest in a new social media channel without knowing it can cost more than it earns if it’s not done properly from the get go. 

So, how do you TikTok marketing right? 

Luckily, there are now dozens of marketing agencies that specialize in TikTok marketing!

With a custom TikTok marketing strategy, you can skyrocket your brand and exponentially expand your reach. And it’s crucial to hire a true TikTok marketing expert to set you up for success and growth on this new platform. 

To help you get started on the right foot, we have reviewed the best TikTok marketing agencies in the USA, UK, EU and Australia to help you find the perfect TikTok marketing experts for your brand!

Let’s get started!

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    Breakdown: TikTok Marketing Services

    In addition to the marketing services any good digital agency will offer, there are some TikTok-specific services to look out for:

    1.Paid TikTok Ads

    A good TikTok marketing agency must be able to provide expert TikTok advertising and creative services, including:

    • TikTok ad strategy
    • TikTok ad creation
    • TikTok ad management
    • TikTok ad optimization

    Paid ads on TikTok aren’t the same as other social media platforms like Instagram or YouTube. Instead, there are several TikTok ad types, each requiring different content. From short-form video content for in-feed ads to creative ideas for branded hashtag challenges, a good agency can help you make the most of your paid TikTok ads.

    2.TikTok Influencer Campaigns

    Influencer marketing campaigns are a critical component of successful TikTok marketing. A good TikTok marketing agency will offer full influencer campaign management services, including outreach, contracting, creative input, ongoing monitoring, and campaign optimization.

    3.TikTok Influencer Sourcing & Outreach

    The success of your influencer marketing on TikTok relies on using the right influencers for your brand. A good TikTok marketing agency will source the perfect, verified, influencers to work with.

    4.TikTok Marketing Strategy and Campaign Management

    Your TikTok marketing agency should have the skills and experience to come up with a strategy for your TikTok marketing and then manage your campaigns from a to z. This includes some creative services and content management, as well as ongoing progress monitoring and TikTok analytics for campaign optimization.

    5.TikTok Audience Research

    TikTok content is shown to users based on viewing preferences, which makes it more challenging to identify where your target audience will be found. Audience research has to go beyond mere demographics and dive you’re your target audience’s more niche interests and emotional connections. A good agency should be able to help you get your brand in front of the right people on TikTok, wherever they are.

    How We Chose the Top TikTok Marketing Agencies

    We chose the TikTok marketing agencies below based on factors like:

    Their Understanding of TikTok: TikTok works differently to other social media platforms and understanding it’s unique challenges and opportunities is essential.

    The TikTok Marketing Services They Offer: We chose agencies that can handle every aspect of your TikTok marketing, from-end-to-end.

    Portfolio and TikTok Case Studies : A good track record and verifiable case studies to demonstrate their experience and expertise in TikTok marketing, specifically. 

     Who They’re Best For: Some agencies specialize in working with huge global brands, while others have tailored services for small businesses. We chose a selection to cater to everyone’s needs. 

    Source: Learn With Shopify

    13 Best TikTok Marketing Agencies in the US

    1.Acceleration Partners

    Acceleration Partners Logo

    Acceleration Partners

    Global

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2007

    Location: Global, with hubs on three continents and employees in over nine countries.

    Number of employees: 350+

    KEY SERVICES

    • TikTok Marketing
    • Influencer Marketing
    • Affiliate Marketing
    • Partner Marketing
    • Customer Acquisition
    • Publisher Development
    • Full Program Management
    • Global/Regional Management
    • Program Design
    • Partnership Optimization
    • Partner Recruitment
    • Compliance & Fraud Monitoring
    • Data & Analysis
    • AP Vision

    NOTEWORTHY CLIENTS

    • TikTok for Small Business
    • Udacity

    WHY CHOOSE THEM?

    Acceleration Partners is a global, award-winning agency, with extensive experience in TikTok marketing, from TikTok influencers to growing your channel and creating viral challenges, it will take your TikTok marketing to new heights. AP’s global teams have the experience, expertise, and technology to provide fully integrated, strategic, and results-driven campaigns.

    Acceleration Partners is an award-winning, global, partnership marketing agency with extensive expertise in social media, influencer, affiliate, B2B, and mass media marketing.

    When it comes to TikTok marketing, in particular, their partner recruitment and publisher development teams ensure that you work with the right influencers for your brand and that your content is fully optimized for high audience engagement.

    Acceleration Partners can handle every aspect of your TikTok marketing, from strategy to implementation, and ongoing management. One of their stand-out strengths is their proprietary APVision technology and their ability to expertly analyze data to optimize your strategy and campaigns.

    They provide fully integrated, strategic, services that are data-driven and focused on achieving measurable results.

    Acceleration Partners uses a collaborative approach to meet your unique needs and develop customized, scalable, TikTok marketing campaigns that take into account every aspect of your business, sector, and audience.

    With Acceleration Partners, you can be confident that your TikTok marketing campaign is built around your brand’s unique needs. You can rely on them to thoughtfully and strategically recruit the right influencers for your brand, build a data-driven strategy to drive measurable outcomes that are meaningful to your business, and support your brand’s goals with a dynamic range of capabilities and high-touch client service.

    Screenshot of the Acceleration Partners Agency Homepage

    2.Ubiquitous

    Ubiquitous Logo

    Ubiquitous

    Los Angeles, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2020

    Location: Los Angeles, California, USA

    Number of Employees: 11 – 50

    KEY SERVICES

    • Content creation
    • TikTok influencer matching based on proprietary data
    • TikTok influencer sourcing and contracting
    • One point of contact for all your TikTok/influencer campaigns
    • TikTok campaign strategy – full creative services
    • TikTok influencer campaign execution, optimization, and management
    • Measurement, tracking, and analysis

    NOTEWORTHY CLIENTS

    • Lyft
    • Target
    • Amazon
    • Popeyes
    • TurboTax

    WHY CHOOSE THEM?

    Ubiquitous is a full-service influencer marketing agency that specializes in TikTok marketing. They offer a full suite of services, from strategy to implementation and ongoing optimization based on in-depth data analysis from your campaigns. Ubiquitous also offer full creative services for TikTok content, and they have a database of thousands of influencers to choose from. If you’re mainly targeting the young millennial and gen z demographic, Ubiquitous is the agency to work with.

    Ubiquitous specializes in TikTok influencer marketing, alongside a full suite of influencer marketing services for other platforms. Their fully vertically-integrated platform, in-house creative services, proprietary data analysis, and extensive database of verified influencers make them uniquely positioned when it comes to marketing for TikTok.

    Ubiquitous takes a data-backed performance approach, focused on the creation of great content that benefits your brand and the content creator/influencer you’re collaborating with. TikTok is a highly competitive space but this approach of bringing brands and creators together, and helping them produce top-notch content, has resulted in huge success for Ubiquitous, establishing them as one of the best TikTok marketing agencies to work with.

    Ubiquitous offers everything you need for a great TikTok campaign from conception and strategy to implementation and long-term optimization and growth.

    They can help you with strategy and planning, precise audience targeting, influencer recruitment, full creative services, campaign management, monitoring, and campaign optimization based on in-depth data and analytics from their proprietary platform.

    Screenshot of Ubiquitous Influence's Homepage

    3.The Influencer Marketing Factory

    Influencer marketing factory Logo

    The Influencer Marketing Factory

    Miami, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2018

    Location: Miami, Florida and New York City, New York, USA

    Number of Employees: 45

    KEY SERVICES

    • TikTok marketing
    • TikTok ads
    • TikTok campaigns
    • TikTok audience research
    • TikTok influencer marketing
    • Content management
    • Reporting and analytics

    NOTEWORTHY CLIENTS

    • Google
    • META
    • Amazon
    • Sony Music
    • FOREO
    • Ren Skincare
    • Chobani
    • High Key
    • Envato
    • HarperCollins
    • Basic Fun! (Care Bears)

    WHY CHOOSE THEM?

    The Influencer Marketing Factory is ideal for TikTok influencer marketing campaigns and paid TikTok ads. As an influencer marketing agency, they have the experience and the expert skills to drive real results from your TikTok marketing. They are also an enterprise TikTok agency, and official META and Google partners.

    The Influencer Marketing Factory is one of the most experienced TikTok marketing agencies. They were one of the first agencies to start offering TikTok services, almost 4 years ago, working with the likes of Sony Music, Universal Music, and Warner Music Group.

    The Influencer Marketing Factory is an official META partner, a Google partner, and a TikTok enterprise agency.

    As a full-service influencer marketing agency, they offer a full suite of services for TikTok influencer marketing, from influencer identification and recruitment to content management, campaign management, and reporting and analytics to optimize your TikTok influencer strategy.

    The Influencer Marketing Factory can also take care of all your paid TikTok advertising needs, from audience identification to tailored content creation and ad optimization.

    Influencer Marketing Factory website

    4.Tuff

    Tuff Logo

    Tuff

    Eagle, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2016

    Location: Eagle, Colorado, with remote teams in 20+ locations in the USA

    Number of Employees: 33

    KEY SERVICES

    • TikTok marketing
    • Audience research
    • Conversion tracking
    • A/B ad testing
    • Bid strategies
    • Custom audiences
    • Competitor research

    NOTEWORTHY CLIENTS

    • Sabio
    • Joyn
    • Dumpling

    WHY CHOOSE THEM?

    Tuff is ideal for small businesses looking to diversify their social marketing channels. This agency offers a robust solution to help brands with every aspect of their TikTok marketing campaign. You can depend on Tuff to help you define your audience and competitors, develop your content, and use the best bidding strategies.

    Tuff is one of the most popular TikTok marketing agencies in the US that also provides performance marketing services. This agency will help you produce and promote content on TikTok aimed at your target audience, identify your competitors, and develop custom audiences for tailored campaigns. Tuff also provides resources for TikTok ad bid strategies, ensuring you get your money’s worth from this booming platform. Ensuring you use the best content for your ad campaigns, Tuff also provides A/B testing solutions for TikTok ads. And in case you need these services, Tuff specializes in SEO, email marketing, and content marketing too.

    Tuff_TikTok marketing agencies
    Source: Tuff

     

    5.True North Social

    True North Social Logo

    True North Social

    Culver City, USA 

    Our Score

    4.7

    AGENCY SNAPSHOT

    Founded: 2017

    Location: Culver City, California, with teams in 10+ other locations in the USA

    Number of Employees: 17

    KEY SERVICES

    • TikTok marketing
    • TikTok ads
    • Content creation
    • TikTok analytics
    • Community identification and management

    NOTEWORTHY CLIENTS

    • OYA Beauty
    • The Orlando Hotel
    • Bristol Farms

    WHY CHOOSE THEM?

    You should choose True North Social if you’re looking for a TikTok agency that’s worked with businesses in the beauty and hospitality sectors. This TikTok marketing agency will help you identify your target audience, develop an online TikTok community and manage it. You can also leverage custom TikTok ads, TikTok analytics, and True North Social will create branded content for your ads.

    True North Social has a range of essential TikTok marketing services to give you what you need. This agency will begin your TikTok campaign by defining your target audience and using community marketing for TikTok. True North Social will leverage TikTok’s algorithm to ensure you get the best results, growth, and engagement. For your TikTok content creation, True North Social will use your audience’s demographics to create and promote TikTok videos while using concise and catchy CTA’s.

    True North Social_TikTok marketing agencies
    Source: True North Social

    6.Power Digital Marketing

    Power Logo

    Power Digital Marketing

    San Diego, USA

    Our Score

    4.7 

    AGENCY SNAPSHOT

    Founded: 2012

    Location: San Diego, California, USA

    Number of Employees: 705

    KEY SERVICES

    • TikTok marketing
    • Content creation
    • TikTok analytics
    • TikTok strategy
    • TikTok media buying

    NOTEWORTHY CLIENTS

    • Good American
    • In Common
    • Nuria

    WHY CHOOSE THEM?

    Power Digital Marketing is about staying ahead of the top digital and social marketing trends to provide your brand with fresh, innovative approaches. This TikTok marketing agency provides the standard services for businesses to achieve TikTok marketing success. However, what’s unique about this agency is that Power Digital Marketing also offers media buying services, to get your TikTok ads in the most optimized spaces where your target audience will see them.

    To develop a custom TikTok marketing strategy, Power Digital Marketing will do high-level research on your audience to deliver your story to your targeted buyers. Trending content is essential for your TikTok marketing campaign, as brands need to stay ahead of their competitors. Power Digital Marketing will ensure your content is interactive and engaging. And you’re not just making ads like every other brand, but developing TikToks. Adding value to this agency, they have a partnership with TikTok Israel, allowing them access to exclusive betas.

    Power Logo
    Source: Power Digital Marketing

    7.Taktical

    Taktical Digital Logo

    Taktical

    New York City, USA

    Our Score

    4.8 

    AGENCY SNAPSHOT

    Founded: 2010

    Location: New York City, New York, USA

    Number of Employees: 25

    KEY SERVICES

    • TikTok marketing
    • Content creation
    • TikTok influencers
    • Hashtag challenges
    • TikTok analytics

    NOTEWORTHY CLIENTS

    • Bark Box
    • Uprise Zoe
    • Jetty

    WHY CHOOSE THEM?

    Taktical is an award-winning TikTok agency, providing services primarily aimed at TikTok growth. This agency will create and manage TikTok hashtag challenges to entice your audience, leverage TikTok analytics to perfect your marketing approach, and find the best influencers for your campaign. You can also depend on this agency to help you research and create audience-centric TikTok ads.

    Taktical is a data-obsessed TikTok marketing agency, with an in-depth understanding of this marketing ecosystem. You’ll get an in-house expert team for your TikTok marketing campaign, and Taktical is constantly receiving awards for its TikTok marketing success. Chipotle benefited from Tacktical’s expertise through a hashtag challenge. Thanks to this #GuacDance challenge, within six days, Chipotle received about 250,000 video submissions and over 430 million video starts (people who have started the TikTok video but not necessarily watched the whole video). The type of TikTok content that Taktical helps brands develop includes music videos, duets, and short clips.

    TakTikal Digital_TikTok marketing agencies
    Source: Taktical

    8.TikTal

    TikTal Logo

    TikTal

    New York City, USA

    Our Score

    4.6 

    AGENCY SNAPSHOT

    Founded: 2018

    Location: New York, USA, with offices in France and Itality in Europe, and Victoria in Australia

    Number of Employees: 33

    KEY SERVICES

    • TikTok marketing
    • TikTok influencer marketing
    • TikTok ads

    NOTEWORTHY CLIENTS

    • Undisclosed

    WHY CHOOSE THEM?

    TikTal is the best choice if you’re looking for an agency that can help you develop and promote an influencer marketing campaign on TikTok. This agency isn’t a top choice if you’re looking for a wide range of TikTok marketing services, but the available TikTok influencer marketing services are top-notch. TikTal also provides many resource guides for brands like yours.

    Need a TikTok marketing agency that specializes in influencer marketing? TikTal is what you need! TikTal follows a three-step approach to developing and promoting an end-to-end influencer marketing campaign. First, TikTal will help you choose brand goals for awareness, conversion, and organic content. Next, you’ll start developing relationships with influencers, producing TikTok videos, managing influencer payments, and designing your influencer campaign. Then, TikTal will evaluate your campaign’s performance and optimize it.

    TikTal_TikTok marketing agencies
    Source: TikTal 

    9.Clicks Talent

    ClicksTalent Logo

    Clicks Talent

    West Hollywood, USA

    Our Score

    4.6 

    AGENCY SNAPSHOT

    Founded: 2018

    Location: West Hollywood, California, USA

    Number of Employees: 52

    KEY SERVICES

    • TikTok marketing
    • TikTok influencers
    • TikTok analytics
    • Brand sponsorships

    NOTEWORTHY CLIENTS

    • Me Undies
    • Nord VPN
    • Flat Tummy Co.

    WHY CHOOSE THEM?

    Clicks Talent is another influencer marketing with impressive results across all social platforms. For your TikTok marketing campaign, this agency will source, evaluate and manage the best influencers for your business. Clicks Talent has over 400 influencers in their network, and they’ve worked with brands across 28 countries. Their #1 specialization is in music, and brand sponsorships.

    Clicks Talent is a TikTok influencer marketing all about brand and music sponsorships. Through brand sponsorships, Clicks Talent can promote your music and TikTok videos. Whether you launch a hashtag challenge, a viral dance TikTok video, humorous clips, or a product review, Clicks Talent has the best strategies and influencers for your business. Thanks to their influencer marketing efforts, they have generated over $2000 in revenue, gained over 1.7 million views, and developed more than 740 organic videos.

    ClicksTalent_agency
    Source: ClicksTalent

    10. Outsmart Labs

    OSL logo

    Outsmart Labs

    Miami, USA

    Our Score

    4.5

    AGENCY SNAPSHOT

    Founded: 2013

    Location: Miami, Florida and Chicago, Illinois, USA, as well as Bogotá, Colombia

    Number of Employees: 11-50

    KEY SERVICES

    • TikTok marketing
    • Hashtag challenges
    • TikTok strategy
    • Campaign management
    • TikTok influencers
    • TikTok ads

    NOTEWORTHY CLIENTS

    • Hilton Caribbean
    • Corsair International
    • Miami Design District

    WHY CHOOSE THEM?

    Outsmart Labs has been a TikTok marketing pioneer for almost two years now. They’ve worked with huge global brands, requiring top-tier influencers and exponential virality. If this sounds like what your business needs. Outsmart Labs is a top choice for you. From this agency, you can find the influencers for your TikTok campaign, promote targeted ads, launch hashtag challenges and work within a success-driven strategy.

    Outsmart Labs knows that TikTok is crowded with competition and offers a robust TikTok marketing strategy to help your brand get ahead. You can also rely on essential TikTok marketing services including, organic content promotion, hashtag challenges, custom TikTok ad campaigns, and Outsmart Labs will help you find the best influencers for your TikTok agency. If you’re interested in an agency that delivers a whole round of social media marketing solutions for Facebook, Instagram, and Twitter, Outsmart Labs has what you need.

    OSL_TikTok marketing agencies
    Source: Outsmart Labs

    11.Ignite Social Media

    ISM Logo

    Ignite Social Media

    Cary, USA

    Our Score

    4.6

    AGENCY SNAPSHOT

    Founded: 2007

    Location: Cary, North Carolina, and Detroit, Michigan, USA

    Number of Employees: 56

    KEY SERVICES

    • TikTok marketing
    • TikTok influencers
    • Content creation
    • TikTok ads
    • TikTok strategy

    NOTEWORTHY CLIENTS

    • Michigan Apples
    • Kindred Healthcare
    • Altar’d State

    WHY CHOOSE THEM?

    Ignite Social Media is an excellent choice for companies looking for a full-service digital marketing agency, that takes a special approach to TikTok marketing. For TikTok marketing, this agency offers content creation, paid advertising, and TikTok strategy development. You can also count on Ignite Social Media to help you promote your brand on other social channels. They have also received several awards and recognitions for TikTok marketing success.

    Ignite Social Media is an expert social media agency and one of the best TikTok marketing agencies. This agency will help you develop a sound TikTok marketing strategy, including choosing whether or not to use influencers and brainstorming the best approach to deliver your message. Ignite Social Media will also use paid advertising to engage and convert your target audience through precise buyer persona targeting, and strategy analysis. But that’s not all you can expect from this TikTok marketing agency. Brands will also receive support for TikTok content creation.

    Ignite Social media_tiktok marketing agencies
    Source: Ignite Social Media

    12.MuteSix

    MuteSix Logo

    MuteSix

    Culver City, USA

    Our Score

    4.8 

    AGENCY SNAPSHOT

    Founded: 2014

    Location: Culver City, California, USA

    Number of Employees: 372

    KEY SERVICES

    • TikTok marketing
    • Content creation
    • TikTok target testing
    • TikTok analytics
    • Content creation

    NOTEWORTHY CLIENTS

    • Pinsy
    • Buttercloth
    • Little Words Project

    WHY CHOOSE THEM?

    You should opt for MuteSix if you need a TikTok marketing agency offering engagement expertise for every social channel. MuteSix also offers creative services, like content creation. But if you’re looking for TikTok marketing services specifically, MuteSix has you covered. This agency has extensive industry experience, expert tactics through leveraging alpha and beta TikTok products, and an impressive list of case studies.

    MuteSix offers brand communication and promotion solutions on a long list of social channels, including TikTok. Making this agency different is that it understands the TikTok marketing environment well, from a creative and technical perspective. The process this agency uses for TikTok marketing success includes an audit and analysis, robust creative development, targeting testing, optimizing, and scaling. Over six months, this agency generated over 80 million TikTok impressions, has over 1000 TikTok influencers in its network, and has achieved more than $130,000 in client revenue within less than 2 years.

    MuteSix_agency
    Source: MuteSix

    13.GrowMojo

    GrowMojo Logo

    GrowMojo

    San Rafael, USA

    Our Score

    4.8 

    AGENCY SNAPSHOT

    Founded: Undisclosed

    Location: San Rafael, California, USA

    Number of Employees: 12

    KEY SERVICES

    • TikTok marketing
    • TikTok influencer marketing
    • TikTok analytics
    • Content creation
    • TikTok analytics

    NOTEWORTHY CLIENTS

    • Undisclosed

    WHY CHOOSE THEM?

    GrowMojo is a development and digital marketing solution, and a dedicated TikTok marketing agency. We recommend this agency for larger businesses, relying on other social channels, to optimize their TikTok marketing campaign. But if you’re a small business, you can also benefit from this agency. GrowMojo can deliver TikTok expertise while stimulating your business development process. This agency simply offers too much to ignore.

    GrowMojo may offer a wide range of services, but it doesn’t take away from the expert TikTok marketing services. This agency will help you build your brand and gain targeted buyers on TikTok through customer-centric advertising campaigns. GrowMojo is an approved TikTok marketing agency. And businesses opt for it because this agency takes a holistic approach to ROI optimization. Their typical clients achieve an ROI of 400% on a $20,000 ad spend budget. This agency also understands TikTok well and why businesses need to take advantage of this platform. As a result, you can find many TikTok marketing resource guides.

    GrowMojo.Co
    Source: GrowMojo Co

    4 Best TikTok Marketing Agencies in the EU

    1.WeCreate

    WeCreate Logo

    WeCreate

    Hamburg, Germany

    Our Score

    4.4

     

    AGENCY SNAPSHOT

    Founded: 

    Location: Hamburg, Germany and Vienna, Austria

    Number of Employees:

    KEY SERVICES

    • TikTok marketing
    • TikTok influencers
    • TikTok community management
    • TikTok ads

    NOTEWORTHY CLIENTS

    • Undisclosed

    WHY CHOOSE THEM?

    WeCreate is a simple and innovative solution for TikTok marketing and vertical video marketing. As one of the leading TikTok marketing agencies in Germany and Austria, I’d suggest this agency for small businesses and startups. You can find a vast network of TikTok influencers on WeCreate to engage Gen Z audiences, and WeCreate uses advanced data and tracking to take advantage of the best data.

    Although this agency may not seem as established as the ones we’ve looked at, TikTok marketing isn’t as popular in Germany as it is in the United States. WeCreate binds together all the key services small businesses need for successful TikTok marketing. And if you’re marketing to Gen Z audiences, even better because WeCreate has various solutions and strategies for TikTok marketing aimed at this demographic. Data is also essential in this agency’s offerings, and WeCreate tracks vital data points to evaluate and refine your TikTok campaign.

    WeCreate_agency
    Source: WeCreate

    2.Pulse Advertising

    Pulse Advertising Logo

    Pulse Advertising

    Hamburg, Germany 

    Our Score

    4.8

    AGENCY SNAPSHOT

    Founded: 2014

    Location: Hamburg and Berlin, Germany, London, UK, Milan, Italy and New York, USA

    Number of Employees: 107

    KEY SERVICES

    • TikTok marketing
    • TikTok ads
    • TikTok challenges
    • Influencer marketing
    • Social media marketing
    • Social content
    • Content marketing
    • Social strategy
    • Social analytics

    NOTEWORTHY CLIENTS

    • MAC
    • Jimanji
    • Mini Cooper

    WHY CHOOSE THEM?

    Pulse Advertising works best for mid-level and large enterprises heavily reliant on a social presence. This TikTok marketing agency has worked with a handful of world-class businesses and offers engagement services beyond TikTok marketing. And if we’re only considering TikTok marketing, Pulse Advertising will help your business produce and promote targeted ads and develop influencer partnerships.

    For TikTok marketing services, Pulse Advertising’s core services are targeted TikTok ad campaigns and influencer marketing for TikTok. This agency has contributed to successful social content campaigns of many world-renowned brands and understands how to take an innovative and custom approach for every business. You can work with Pulse Advertising to conduct audience research, and create a well-rounded TikTok marketing strategy for ads while finding, securing, and managing top-tier influencers.

    Pulse advertising
    Source: Pulse advertising

    3.Prappers

    Prappers Logo

    Prappers

    Amsterdam, Netherlands

    Our Score

    4.5  

    AGENCY SNAPSHOT

    Founded: 2016

    Location: Amsterdam, Netherlands, and New York, USA

    Number of Employees: 11

    KEY SERVICES

    • TikTok marketing
    • TikTok influencer marketing and management
    • TikTok content strategy
    • TikTok video production
    • TikTok media buying

    NOTEWORTHY CLIENTS

    • Undisclosed

    WHY CHOOSE THEM?

    If you want a TikTok marketing agency focusing on nothing else but expert TikTok ad campaigns, this is the agency for you. Prappers develops TikTok marketing strategies, evaluates campaign analytics, creates content strategies aligned with your audience, and leverages influencers for your TikTok account.

    Prappers is the real deal TikTok marketing agency, offering everything TikTok-related. This agency specializes in building, managing, and growing TikTok campaigns that succeed through producing and promoting targeted videos in various formats and developing content strategies to get the most out of your TikTok marketing efforts. Prappers is also a preferred TikTok partner, allowing this agency to provide media buying benefits. You buy media spaces for sponsored hashtags, boosted TikToks, in-feed videos, and more.

    Prappers Agency
    Source: Prappers

    4.SocialPubli

    SocialPubli Logo

    SocialPubli

    Madrid, Spain

    Our Score

    4.4 

    AGENCY SNAPSHOT

    Founded: 2015

    Location: Madrid, Spain

    Number of Employees: 99

    KEY SERVICES

    • TikTok marketing
    • TikTok influencer marketing and management
    • TikTok content strategy
    • TikTok influencer campaign
    • TikTok analytics

    NOTEWORTHY CLIENTS

    • Yape
    • Coco-Cola
    • L’Oréal

    WHY CHOOSE THEM?

    SocialPubli has worked with major brands, making this TikTok marketing agency better for large or mid-sized businesses. This agency aims to help businesses find the top influencers, build and maintain influencer relationships and manage all aspects of influencer marketing campaigns. SocialPubli will also help you develop a TikTok marketing strategy, and leverage analytics and data to refine your influencer campaign.

    Want an established TikTok marketing agency that’s developed TikTok influencer marketing campaigns for world-class brands? SocialPubli is what you need! SocialPubli understands how vital TikTok influencers are for marketing campaigns, and provides robust solutions for brands to benefit from this. You can either find influencers in their vast network yourself or work with SocialPubli to source the top influencers for your brand.

    SocialPubli_TikTok marketing agencies
    Source: SocialPubli

    3 Best TikTok Marketing Agencies in the UK

    1.House of Marketers

    House of Marketers Logo

    House of Marketers

    London, UK 

    Our Score

    4.8

    AGENCY SNAPSHOT

    Founded: 2010

    Location: London, UK

    Number of Employees: 18

    KEY SERVICES

    • TikTok marketing
    • TikTok ads
    • TikTok challenges
    • TikTok influencers
    • TikTok influencer campaigns
    • TikToke business profile content

    NOTEWORTHY CLIENTS

    • Badoo
    • RedBull
    • Apple Music

    WHY CHOOSE THEM?

    The best TikTok influencers and TikTok ad campaigns are what the House of Marketers specializes in. And they must be darn good at what they do, as loads of famous brands have worked with this agency. Not only will the House of Marketers find and manage the top influencers for your brand, but they will also optimize your TikTok profile and develop end-to-end strategies.

    The House of Marketers is a highly popular influencer marketing brand for TikTok ad campaigns. This agency was started by a former TikTok strategy and partnership manager with years of industry experience. With this agency, you can run organic ad campaigns that follow a six-step approach. Within this approach, this TikTok marketing agency will target your ideal buyers, develop ad content, leverage business analytics, develop customer acquisition funnels, create authentic ads and deploy objective-based campaigns.

    House of Marketers Agency
    Source: House of Marketers

    2.Embryo

    Embryo Logo

    Embryo

    Manchester, UK 

    Our Score

    5

    AGENCY SNAPSHOT

    Founded: 2015

    Location: Manchester, England, UK

    Number of Employees: 68

    KEY SERVICES

    • TikTok marketing
    • TikTok ads
    • TikTok SEO
    • TikTok influencer marketing
    • TikTok content strategy
    • TikTok content creation
    • TikTok analytics

    NOTEWORTHY CLIENTS

    • BCB Group
    • The Insurance Octupus
    • Inn Collection Group

    WHY CHOOSE THEM?

    Embryo is an award-winning TikTok ad agency with a long track record of successful ad campaigns for mid-level and large brands. When it comes to the purpose, value, and benefits of TikTok, there’s little Embryo doesn’t know. This is the perfect TikTok marketing agency for successful TikTok ad campaigns through SEO, analytics, influencer marketing, and content strategies.

    Embryo will handle all aspects of your brand relating to TikTok marketing. For engagement, you can use sponsored ads like GIFs, videos, posts, and live events. Embryo also has vast knowledge and experience of how TikTok’s algorithm works and what the majority of users want to see. You’ll also reach TikTok marketing success through influencer marketing campaigns, developing and growing niche communities, account scaling, creative consultation, and in-depth reporting.

    Embryo Agency
    Source: Embryo Agency

    3.Socially Powerful

    Socially Powerful Logo

    Socially Powerful

    London, UK

    Our Score

    4.7

    AGENCY SNAPSHOT

    Founded: 2016

    Location: London, UK, Los Angeles, California, USA, Beijing, China, and Dubai, UAE

    Number of Employees: 47

    KEY SERVICES

    • TikTok marketing
    • TikTok ads
    • TikTok SEO
    • TikTok analytics

    NOTEWORTHY CLIENTS

    • Huawei
    • The Body Shop
    • Foreo

    WHY CHOOSE THEM?

    You should work with Socially Powerful because this is a TikTok marketing agency that guarantees results. Socially Powerful provides marketing solutions for almost every social channel you can name. However, this agency understands the differences between marketing on TikTok compared to other popular platforms like Instagram and Facebook.

    Socially Powerful is a powerful TikTok marketing agency that leverages the inspiring, authentic, and creative offerings TikTok delivers to its users. From understanding TikTok’s trends to knowing the target demographic on this social platform, Socially Powerful has mastered the perfect approach to TikTok’s marketing success. This agency will help you produce and promote targeted content, find top TikTok influencers to make your content go viral, and develop a strategy to ensure your success.

    Socially Powerful Agency
    Source: Socially Powerful

    6 Best TikTok Marketing Agencies in Australia

    1.We The People

    We The People Logo

    We The People

    South Melbourne, Australia

    Our Score

    4.8

    AGENCY SNAPSHOT

    Founded: 2017

    Location: Melbourne, Victoria, Australia

    Number of Employees: 10

    KEY SERVICES

    • TikTok marketing
    • Social media marketing
    • Content creation
    • Influencer marketing
    • Social listening
    • Influencer management

    NOTEWORTHY CLIENTS

    • Adidas
    • TikTok
    • BankVic

    WHY CHOOSE THEM?

    This is one of the best TikTok marketing agencies in Australia. We The People is also a global TikTok partner. This agency specializes in expert TikTok marketing services, and nothing more. We The People have worked on TikTok marketing campaigns for top-level brands, like Adidas, while launching social development programs too. Regardless of the nature or size of your business, We The People can offer you TikTok marketing strategies that achieve results.

    We The People is a global TikTok partner and is one of the most popular solutions for TikTok marketing agencies in Australia. This agency works with emerging brands to tell “scroll stop stories”, and props itself as a complete TikTok communications partner. We The People follow an integrated method to achieve TikTok marketing success encompassing three main elements, Culture, Media, and Business. Plus, validating their expertise and experience, We The People has worked with huge brands like Adidas and Victoria University.

    WeThePeople_TikTok marketing agencies
    Source: WeThePeople

    2.FirstPage

    FirstPage Logo

    FirstPage

    Melbourne, Australia

    Our Score

    4.5 

     

    AGENCY SNAPSHOT

    Founded: 2013

    Location: Melbourne, Victoria, Australia

    Number of Employees: 201

    KEY SERVICES

    • TikTok marketing
    • TikTok ads
    •  TikeTok challenges
    • Social media marketing
    • Influencer marketing
    • Social content

    NOTEWORTHY CLIENTS

    • McDonald’s
    • JAMES SAID
    • Microsoft

    WHY CHOOSE THEM?

    Opt for FirstPage if you’re an enterprise requiring high-level TikTok ad campaigns. This agency has received multiple awards and recognitions for its marketing expertise, and First Page also offers valuable social services beyond TikTok marketing. You can work with this agency to develop your social content, create a social strategy and run an influencer marketing campaign.

    FirstPage has a vast understanding of leveraging TikTok for maximum traction and knows the most how to create effective TikTok ads to achieve this. Some of the TikTok ads FirstPage will help you produce and promote include in-feed ads, hashtag challenges, influencer ads, topview ads, and brand takeover ads. To start with this TikTok marketing agency, brands can request a free quote and work with a strategy tailored to their business. Plus, FirstPage also offers services like social content creation, social media marketing, and influencer marketing.

    FirstPage_TikTok marketing agencies
    Source: FirstPage

    3.Contevo

    Contevo Logo

    Contevo

    Southbank, Australia

    Our Score

    4.5

    AGENCY SNAPSHOT

    Founded: 2005

    Location: Southbank in Melbourne, Victoria, Australia

    Number of Employees: 9

    KEY SERVICES

    • TikTok marketing
    • TikTok challenges
    • TikTok ads
    • TikTok ads dashboard
    • Campaign management
    • Custom audience targeting
    • Bidding strategies
    • Budget optimization

    NOTEWORTHY CLIENTS

    • Homemakers Furniture
    • Spectur Ltd
    • Integrity Franchising

    WHY CHOOSE THEM?

    Contevo is an Australian agency that’s all about TikTok marketing services. If you need a bespoke and robust solution for a complete TikTok marketing campaign beyond ads, Contevo is the answer. This agency will define and optimize your budget, bid for TikTok ad space within your budget, research your targeted audience and deploy custom TikTok marketing strategies.

    Contevo works with brands of all sizes to help them develop and deploy custom, bespoke TikTok marketing strategies. Working with Contevo guarantees you industry-leading TikTok campaigns, fixed monthly fees within your budget, and 24/7 access to an analytics dashboard. With this dashboard feature, brands can monitor their real-time performance and watch how Contevo is leading them to TikTok marketing success. This agency also offers custom TikTok influencer packages based on your goals and budget.

    Contevo_TikTok marketing agencies
    Source: Contevo

    4.Living Online

    Living Online Logo

    Living Online

    Subiaco, Western Australia

    Our Score

    4.7

    AGENCY SNAPSHOT

    Founded: 2009

    Location: Subiaco in Perth, Western Australia

    Number of Employees: 20

    KEY SERVICES

    • TikTok marketing
    • Custom TikTok influencer package
    • Multi-channel approach
    • Hashtag challenge
    • In-feed videos
    • Branded AR content
    • Brand takeover

    NOTEWORTHY CLIENTS

    • Gino’s Panel and Paint
    • The Pizza Lounge
    • Unios

    WHY CHOOSE THEM?

    If you’re a small or mid-level business that targets Millennial and Gen Z TikTok audiences, Living Online has worked with brands like yours. This agency helps companies develop and deploy product launches, sales marketing strategies, or web traffic optimization through TikTok marketing. Living Online uses branded sponsored content, custom influencer packages, and various TikTok ad formats for their TikTok campaigns.

    Living Online is an award-worthy TikTok marketing agency with a lot of experience behind its name. To ensure you achieve your TikTok marketing goals, this agency provides solutions like hashtag challenges, branded content, multi-channel strategies, and in-feed TikTok videos. Adding to Living Online’s value is satisfaction-driven customer service that is always ready to help. And this agency will do all the heavy lifting themselves. Living Online doesn’t work with long-term contracts to lock you in either.

    Living Online_TikTok marketing agencies
    Source: Living Online

    5.Kook

    Kook Logo

    Kook

    Mooloolaba, Australia

    Our Score

    4.4

    AGENCY SNAPSHOT

    Founded: 1999

    Location: Mooloolaba in Maroochydore, Queensland, Australia

    Number of Employees: 22

    KEY SERVICES

    • TikTok marketing
    • TikTok ads
    • TikTok challenges
    • Social media marketing
    • Social content
    • Content strategy

    NOTEWORTHY CLIENTS

    • AFD Plant Hire
    • Drains Kleen
    • GoTransit

    WHY CHOOSE THEM?

    Kook is an all-around social media marketing agency, and also, a TikTok marketing expert. This agency aims to convert today’s youth into tomorrow’s customers, and Kook provides the perfect range of services to accomplish this. Brands don’t have to develop TikTok videos themselves or understand what TikTok audiences want – Kook has this covered.

    Kook provides various solutions for results-driven TikTok marketing like audience targeting to help you understand who you’re trying to reach, TikTok campaign goal setting, and branded messaging to perfect your CTAs. This agency understands which type of videos work for which objectives and what audiences you’re trying to capture. Kook is an excellent choice for businesses needing more robust social media solutions, as this agency provides services for Instagram, Twitter, and Facebook ads too.

    Kook_TikTok marketing agencies
    Source: Kook

    6.Nimbull

    Nimbull Logo

    Nimbull

    The Rocks, Australia

    Our Score

    4.5

    AGENCY SNAPSHOT

    Founded: 2012

    Location: The Rocks, New South Whales, Australia

    Number of Employees: 210

    KEY SERVICES

    • TikTok marketing
    • TikTok ads
    • Social media marketing
    • Social content
    • Content strategy
    • Influencer marketing

    NOTEWORTHY CLIENTS

    • Marston Living
    • Nordic Fusion
    • Go Pest

    WHY CHOOSE THEM?

    Nimbull is best for small and mid-level brands wanting to leverage short TikTok videos for maximum growth. This agency primarily focuses on solutions for custom, well-developed, and researched TikTok ads aimed at your target buyers. Nimbull works best for companies considering promoting content on more social channels to boost their overall marketing reach.

    Specializing in TikTok ad campaigns, Nimbull is the best choice for brands wanting to launch a TikTok ad campaign without the know-how. This agency will help you generate quality leads through targeted TikTok video ads, and hashtag challenges. Nimbull also ensures all their TikTok ad campaigns are mobile-optimized as they understand the large percentage of mobile users on TikTok. However, as this agency also provides solutions for various other social channels, Nimbull is best for brands looking for TikTok ad campaign support, as well as multi-channel ad campaign services. 

    Nimbull_TikTok marketing agencies
    Source: Nimbull

    What You Need to Know About Paid TikTok Advertising

    TikTok arrived on the scene when social media marketing was already very well established, and a lot of the kinks had already been worked out.

    This means TikTok has been able to build effective paid adverting into its platform from the beginning.

    So, what makes TikTok ads so effective?

    Let’s take a quick look at the benefits of TikTok ads:

    Benefits of TikTok Ads

    • Massive Reach: TikTok reaches a global audience, with users in over 150 countries, and ads can also be placed on their other news feed apps, which broadens the demographic range you can reach.
    • High Engagement: TikTok has some of the highest engagement rates (6.72% in 2022) when compared to other social media platforms. In-feed ads appear like any other content, and TikTok ads include elements designed to boost engagement, like being able to click anywhere on the screen to follow a CTA. Branded Effects and Hashtag challenges are uniquely interactive and engaging, encouraging users to create content for you.
    • Advanced targeting options: TikTok offers in-depth targeting options based on age, gender, location, interests, device type, and more. You can create custom audiences and lookalike audiences to reach new, similar audiences. Audience segments, based on behavior tracking data, can be defined for precise re-targeting ads too.
    • Precise Ad Performance Tracking: TikTok provides accurate data to track and measure the performance of your ads on TikTok, as well as viewer behavior off the app, using TikTok Pixel and Events API, their web attribution solutions.
    • A Variety of Ad Types: TikTok offers several different ad types, so you can choose the type best suited to your needs in terms of your goals, as well as the type of content you can create. You can also boost other creators’ content, which lets you make the most of user-generated content (UGC) and influencer content.

    TikTok offers a high level of control in terms of audience targeting, performance tracking, and the variety of ad types available, for TikTok itself as well as its other news feed apps:

    Breakdown: Types of TikTok Ads

    Types of TikTok Ads on TikTok Itself

    • In-feed Video Ads: Full-screen 5 to 60-second video ads that appear in the users ‘Four You’ feed alongside organic content.
    • Top View Ads: Full-screen 5 to 60-second video ads that appear at the very top of the ‘For You’ feed, with no competing content.
    • Brand Takeover: Full-screen ads that appear as the first thing (targeted) users see when they open the app, taking over the whole screen for a few seconds and then becoming an in-feed video ad.
    • Spark Ads: Boost your own content or, with their authorization, sponsor someone else’s content, such as organic UGC or paid influencer collaborations.
    • Branded Hashtag Challenges: These appear as a banner on TikTok’s Discover page and as in-feed video ads that direct users to a dedicated page/hub for the challenge, where challenge participation videos are aggregated into one feed.
    • Branded Effects: Shareable custom branded stickers, filters, and effects that users can add to their own content and their hashtag challenge participation videos.

    Types of TikTok Ads on TikTok’s Other News Feed Apps

    • Image Ads: Still image ads that appear within videos on TikTok’s news feed apps.
    • Carousel Ads: Up to 10 images that appear as an in-feed carousel on TikTok’s news feed apps.
    • Pangle Ads: A variety of ad types that run as placements on 3rd party apps that can then be monetized by the publisher/developer.

    TikTok’s news feed apps include:

    • BaBe News & Content (mainly Indonesia)
    • BuzzVideo Video Sharing (news feed, video aggregator, international)
    • TopBuzz (news, events, and entertainment, in a variety of formats, international)  
    • Pangle (TikTok’s ad network for 3rd party app ads and app monetization, only in specific countries)

    As you can see, TikTok advertising is quite different from advertising on other social media platforms like Instagram, Facebook, or YouTube. 

    Creating and managing campaigns using TikTok’s Ads Manager works well for simple self-service campaigns.

    However, to get the most out of TikTok advertising, you need a good TikTok marketing strategy, great creative content, and the expertise to effectively adjust and optimize your campaigns over time.

    That is where a TikTok marketing agency comes in, and it is well worth the investment!

    Conclusion

    TikTok marketing is an excellent way for businesses of all kinds to tap into the trendiest social media platform. Many businesses don’t understand the TikTok marketing environment and what makes successful TikTok marketing campaigns. But with the help of expert TikTok marketing agencies, you can leverage services to help you break into TikTok marketing and reach a wider audience.

    There are many TikTok marketing agencies out there. And to choose the best one, think about your business goals and what you’d like to achieve from TikTok marketing. With this in mind, you can pick the best TikTok marketing agency and elevate your brand.

    Frequently Asked Questions

    What are the best TikTok marketing agencies in the US?

    The best TikTok marketing agencies in the US include Acceleration Partners, Ubiquitous, The Influencer Marketing Factory, Tuff, True North Social, Taktical Digital, ClicksTalent and Outsmart Labs. More of the top TikTok marketing agencies in the US are Ignite Social Media, GrowMojo Co. and MuteSix. Read this article to find out what key TikTok marketing services these agencies offer and how they can help your brand.

    What are the best TikTok marketing agencies in the UK?

    For TikTok marketing agencies in the UK, a few of the best include House of Marketers, Socially Powerful and Embryo. You can find essential Tiktok marketing services from these agencies, for influencer campaigns on TikTok, content creation and TikTok ads. Read our article for what these agencies offer and more of the top TikTok marketing agencies worldwide.

    What are the best TikTok marketing agencies in Australia?

    The best TikTok marketing agencies in Australia include We The People, Living Online, Merge Marketing and Nimbull. These agencies provide a varying range of services to help brands of all sizes and sectors leverage TikTok marketing. Read this full article for of the best TikTok agencies in Australia and what they offer.

    References

    NoGood: 10 TikTok Stats You Need To Know In 2022

    TikTok for Business: Igniting Awareness and Engagement for Nike Football’s Newest Product Launch 

    Wallaroo Media: TikTok Statistics – Updated April 2022

    Statista: Distribution of TikTok Users Worldwide as of April 2022, by Age and Gender