The Top Sales Tech Stack Tools: Build The Perfect Sales Stack in 2022

74% of sales reps admit that most of what they have to do at work isn’t related to selling AT ALL. In other words, you’re paying your sales team to do what the right sales tech stack can do, faster and more successfully.

A sales tech stack will help you automate admin tasks, provide in-depth intelligence about your customers and help you deliver award-winning customer support.

We’re not the only ones who believe in the power of sales tech stack tools. High-performing sales teams use 3 times more sales tech stack tools than underperforming teams. Businesses are now investing much more money in the sales tech stack tools they use to help optimize productivity, sales customer engagement, and admin tasks.

I bet you want to know what the heck a sales tech stack is and which tools you should invest in. We’ve done our research and found the best sales stack tools for small, mid-level, and large companies in 2022. We have the pros and cons of each, the pricing, and which sales tech stack tools are vital for any business.

Want to start having your sales team focus on multiplying your profits and nothing else?

Let’s get into it!

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    Top Sales Tech Stack Tools: Quick Comparison

    Top Sales Tech Stack Tools

    Key Features

    Pricing

    P2P Rating

    Salesforce

    Key Features

    • Sales forecasting 
    • Opportunity management
    • Contract management

    Pricing

    • Essentials plan is $25 p/m
    • Professional plan is $75 p/m
    • Enterprise plan is $150 p/m
    • Unlimited plan is $300 p/m

    P2P Rating

    Our Score

    4.5

     

    Walnut

    Key Features

    • Personalized sales demos
    • Reusable demo templates
    • Easy-to-share demo links

    Pricing

    Contact Walnut for a custom quote

    P2P Rating

    Our Score

    4.4

     

    Zapier

    Key Features

    • Automated rules 
    • Filters for specific user actions
    • Scheduling and delaying actions

    Pricing

    • A Free plan is available
    • The Starter plan starts at $20 p/m
    • The Professional plan starts at $49 p/m
    • The Team plan starts at $299 p/m
    • The Company plan starts at $599 p/m

    P2P Rating

    Our Score

    4.7

     

    Lavender

    Key Features

    • At-risk reps detector
    • Team analytics
    • Prospect engagement tracking

    Pricing

    • A Free plan is available
    • The Individual pro plan is $29 p/m
    • The Teams + integrations plan is $49 p/m per user

    P2P Rating

    Our Score

    4.6

     

    SalesLoft

    Key Features

    • Opportunity management
    • Sales forecasting
    • Calling and texting

    Pricing

    • Contact SalesLoft for a custom quote

    P2P Rating

    Our Score

    4.3

     

    Slack

    Key Features

    • File sharing
    • Workflow builder
    • Dedicated communication channels

    Pricing

    • A Free plan is available
    • The Pro plan is $6.67 p/m
    • The Business plan is $12.50 p/m
    • Contact Slack for a quote on the Enterprise Grid plan

    P2P Rating

    Our Score

    4.7

     

    LeadFuze

    Key Features

    • Account-based search filters
    • Market-based search filters
    • Easy importing and exporting

    Pricing

    • The Starter plan starts at $132.30 p/m
    • The Scaling plan starts at $447.30 p/m
    • Contact LeadFuze for a custom quote for the Custom plan

    P2P Rating

    Our Score

    4.7

     

    What is a Sales Tech Stack? 

    A sales tech stack is a set of tools businesses use to optimize their team’s workflow. With the top sales tech tools, you can help your team spend less time on admin tasks by automating them, giving your team more time to focus on selling your offerings.

    The amount of sales tech stack tools you need depends on:

    • The size of your business
    • Your target audience
    • The volume of admin tasks your team has to do
    • The products you sell 
    • Your businesses sales goals

    Summary: What is a Sales Tech Stack?

    A sales tech stack is a set of tools businesses use to optimize their team’s workflow. With the top sales tech tools, you can help your team spend less time on admin tasks by automating them, giving your team more time to focus on selling your offerings.

    Why You Need a Sales Tech Stack?

    Now that you know the sales stack meaning, let’s talk about the advantages of having a sales tech stack. 

    Optimized Sales Funnels

    A sales funnel describes every stage of a buyer’s journey to when they make a purchase. Every business wants its customers to get through its sales funnel quickly and successfully. But this isn’t easy as 79% of marketing leads never get to the purchasing stage of a sales funnel. 

    You can make it possible for your business to push more leads to the final stage of your sales funnel with a sales tech stack. These tools have the features you need to understand how buyers respond at different sales funnel touchpoints and what could be preventing them from progressing through your funnel. 

    Less Administration

    If you don’t have cold email software, manually importing contacts, and managing your deals and sales takes time. Save your team all this time by using the automation features from sales tech stack tools. 

    Not all sales tech tools offer extensive automation for all your workflow processes. However, each software will have some element of automation to optimize the features they provide. 

    Improved Customer Experience

    Customer experience is one of the most vital elements of a business. If your customers have a negative experience, they won’t purchase or return. As sales tech stack tools save you time through automation and provide insights into your buyers’ journey, you’ll have plenty of information to improve your user experience. 

    You’ll find that some sales tech stack tools have AI capabilities to provide insights based on your sales team’s performance. These features are ideal to enhance your customer support efforts. 

    In-depth Tracking Intelligence 

    Data analytics are what every business needs to modify their marketing approaches, personalization tactics, and lead generation strategies. Sales tech stack tools allow brands to leverage data to understand their audience’s pain points, sales team weaknesses, and other essential aspects to improve.

    Summary: Why You Need a Sales Tech Stack?

    • Optimized Sales Funnels
    • Less Administration
    • Improved Customer Experience
    • In-depth Tracking Intelligence

    How Many Sales Tech Stack Should Your Team Use? 

    The amount of sales tech stack tools you need depends on the size of your team, your product offerings, and the length of your sales funnel. As a rough idea, 67% of businesses use between 4 and 10 sales tech stack tools. 

    Here are the types of sales tech stack tools you need to have:

    1. CRM Software: If you don’t know, CRM in digital marketing stands for Customer Relationship Management. These tools often offer robust sales features that work for every stage of your buyer’s journey and more. CRM tools ensure your sales funnels are where they should be, and you achieve your revenue goals. The CRM software we’ll review for your sales tech stack is Salesforce and SalesLoft.
    2. Communication Software: Communicating with your customers does require a lot of effort. You can make this easier for yourself by getting an automated communication tool to handle most of the hard work and intelligence. Communication software also helps your team communicate efficiently. We’ll review Slack and Lavender as communication tools for your sales tech stack. 
    3. Engagement Software: Just as communicating requires a lot of effort and understanding, so does customer engagement. You need innovative approaches to keep your target buyer interested and guided toward conversion. Walnut is the engagement software we’ll review for engagement software. 
    4. Lead Generation Software: We know the pain behind manually gathering email addresses for cold email marketing. It’s a lot of work, and you’re not always successful. Fortunately, there are many lead generation software solutions for your sales tech stack. One of the solutions we’ll look at is LeadFuze. 
    5. Automation Software: While all the software tools we’ve mentioned above offer automation capabilities, you need a tool that focuses on automating tasks alone. This software allows you to automate steps that other software doesn’t. Zapier is the automation software we’ll review for your sales tech stack. 

    While these are the core tools you need for your sales tech stack, you may need others. For example, many brands also use scheduling tools.

    Summary: How Many Sales Tech Stack Should Your Team Use?

    Businesses have between 4 and 10 sales tech stack tools. You should have the following tools in your sales tech stack:

    • CRM Software
    • Communication Software
    • Engagement Software
    • Lead Generation Software
    • Automation Software

     

    How to Evaluate Sales Tools for Your Stack?

    When choosing the best sales stack tools for your business, you need to evaluate these questions:

    1. How big are your team and business? If you have a small business with a handful of employees, you may not need a long list of sales tech stack tools. It’s vital to understand your business and team’s growth to determine what software you need and how robust they need to be. 
    2. What aspects of your sales funnel have to be automated and optimized? You may not want to automate and optimize every touchpoint of your sales funnels and work processes. For example, one business may believe automating its contracts and invoices will be valuable. But another may prefer to automate its lead generation strategy. 
    3. Will your team use this technology? Speak to your sales team before choosing sales tech stack tools. Your sales team will have a first-hand idea of what they spend the most time on and what your customers complain about. Choose tools that your teams can learn. 
    4. Will these tools have a positive impact on your revenue? This question is fundamental because sales tech stacks are expensive. If the software doesn’t directly improve your ROI, there’s no point in having it. 
    5. What is your budget? As we mentioned above, sales tech stacks are pricey. Determine your budget and then choose the best tools for your brand. 
    6. What integration possibilities do you need? Most sales tech stack tools offer integration options. But the volume of possible integrations often influences the plan you can choose. Analyze your current sales tech stack and determine if the new tools you’d like to add can integrate with it. If you don’t have a sales tech stack, ensure the tools you choose can seamlessly work together. 

    Summary: How to Evaluate Sales Tools for Your Stack?

    • How big are your team and business?
    • What aspects of your sales funnel have to be automated and optimized?
    • Will your team use this technology?
    • Will these tools have a positive impact on your revenue?
    • What is your budget?
    • What integration possibilities do you need?

    Source: Predictable Revenue

    7 Must-Have Sales Tech Stack Tools 

    1.Salesforce

    Salesforce is a popular choice for sales and marketing tech stack tools. This software allows businesses to only their sales clouds only. Salesforce offers other products, like the marketing and customer support clouds, separately, or you can buy them together for an all-in-one solution. Many businesses, big and small, rely on Salesforce to automate their workflow processes and provide in-depth forecasting and tracking intelligence. 

    Salesforce_sales tech stack tools
    Source: salesforce.com

    Key Features:

    • Sales forecasting 
    • Opportunity management
    • Contract management
    • Mobile CRM
    • Process automation
    • Revenue intelligence
    • Leads management
    • Pipeline management
    • Reporting dashboard

    Pricing:

    • Essentials plan is $25 p/m
    • Professional plan is $75 p/m
    • Enterprise plan is $150 p/m
    • Unlimited plan is $300 p/m 

    Pros:

    • Tracking leads in your sales pipeline is easy.
    • Using Salesforce doesn’t require a steep learning curve.
    • Flexible and vast customization options

    Cons:

    • Salesforce tends to lag, and some features are slow.
    • Users feel it can be expensive for the features and the quality of these features.
    • The calendar feature needs improvement. 

    Capterra Rating: 4.4/5 

    Website: https://www.salesforce.com/

    2.Walnut

    If you’re looking for a sales tech stack tool that can help you engage your audience with interactive and personalized demos, look no further than Walnut. Brands can create product demos for their sales, marketing, and customer success. It’s not difficult to learn to use this tool, and once you get the hang of it, you can create demos in minutes. 

    Walnut_Sales Tech Stack Tools
    Source: walnut.io
    • Personalized sales demos
    • Reusable demo templates
    • Easy-to-share demo links
    • Track and analyze demos
    • Team collaboration

    Pricing:

    • Contact Walnut for a custom quote.

    Pros:

    • Demos are interactive and easy to share and use
    • Users report exceptional customer support
    • Easy to personalize demos, and you don’t need coding skills

    Cons:

    • Limited range of features
    • Dialog box controls need improvement 

    Capterra Rating: N/A

    Website: https://www.walnut.io/

    3.Zapier

    If you’ve been in the digital marketing space for quite some time, you’ve probably heard or know about Zapier. Zapier is the holy grail for automation software. This tool allows third-party integrations with over 4000 apps. You can rely on Zapier to automate every stage of your sales funnel. 

    Zapier
    Source: zapier.com

    Key Features:

    • Automated rules 
    • Filters for specific user actions
    • Scheduling and delaying actions
    • Data formatting
    • Custom app integrations
    • Custom webhooks
    • Bulk data importing and exporting 

    Pricing:

    • A Free plan is available
    • The Starter plan starts at $20 p/m
    • The Professional plan starts at $49 p/m
    • The Team plan starts at $299 p/m
    • The Company plan starts at $599 p/m

    Pros:

    • Impressive range of integrations 
    • In-depth automation possibilities
    • Users believe this tool is value for money 

    Cons:

    • Lacks error handling function
    • Doesn’t alert users when integrations have errors
    • No collaboration possibilities for the professional plan 

    Capterra Rating: 4.7/5 

    Website: https://zapier.com/

    4.Lavender

    Lavender is a powerful tool that offers an AI-powered email marketing assistant, AI-oriented personalization, team onboarding, training and coaching, and analytics. You can use this sales tech tool to help you send emails tailored to your audience, track and measure your sales reps’ progress and help your team gain the skills they need to get the best from this tool.

    Lavender
    Source: lavender.ai

    Key Features:

    • At-risk reps detector
    • Team analytics
    • Prospect engagement tracking
    • AI email recommendations
    • Email personalization
    • Multiple inboxes
    • Team coaching dashboard

    Pricing:

    • A Free plan is available
    • The Individual pro plan is $29 p/m
    • The Teams + integrations plan is $49 p/m per user

    Pros:

    • Saves users a lot of time writing emails
    • Teaches sales teams how to write engaging emails

    Cons:

    • Some features can take a bit of time to load 

    Capterra Rating: N/A

    Website: https://www.lavender.ai/

    5.SalesLoft

    Sales tech startups may prefer SalesLoft over Salesforce as this tool is a little easier to use. SalesLoft will help you handle every aspect of your sales strategies, from gathering qualified leads to track and analyzing your sales. This sales tech tool also has an AI-powered feature that provides you with advice based on what your customers ask your support team. 

    Salesloft_Sales Tech Stack Tools
    Source: salesloft.com

    Key Features:

    • Opportunity management
    • Sales forecasting
    • Calling and texting
    • Insights from sales and customer interactions
    • Manage deals
    • Reporting dashboard
    • Automated sales funnels
    • Sales playbooks

    Pricing:

    • Contact SalesLoft for a custom quote

    Pros:

    • Great tool for beginners
    • Easy to configure sales cadences and templates
    • In-depth and accurate tracking 

    Cons:

    • Users say the customer service isn’t quick
    • Users have run into many coding bugs
    • Limited integrations depending on your plan

    Capterra Rating: 4.3/5  

    Website: https://salesloft.com/

    6.Slack

    Slack is a popular communication sales tech stack tool for mid-level and large companies. You can create various channels for specific departments and share files for efficient communication. Slack also supports many integrations, making it easier to have this tool as part of your workflow. 

    Slack
    Source: slack.com

    Key Features:

    • File sharing
    • Workflow builder
    • Dedicated communication channels
    • Enterprise key management
    • Security
    • Connect with teams from other companies 

    Pricing:

    • A Free plan is available
    • The Pro plan is $6.67 p/m
    • The Business plan is $12.50 p/m
    • Contact Slack for a quote on the Enterprise Grid plan

    Pros:

    • Functionality and availability are convenient
    • Easy tool to use 
    • Users can make calls and have different departments communicate on one platform

    Cons:

    • The layout isn’t intuitive 
    • The call feature needs improvement
    • Difficult to keep conversations for large teams in one channel 

    Capterra Rating: 4.7/5 stars 

    Website: https://slack.com/

    7.LeadFuze

    LeadFuze is an excellent sales tech stack tool for lead generation. This software can help you find the email addresses of potential leads within seconds. The filtering options make it possible to find people in specific positions in a company or people of a certain demographic. 

    LeadFuze
    Source: leadfuze.com

    Key Features:

    • Account-based search filters
    • Market-based search filters
    • Easy importing and exporting
    • Automated list building
    • De-duplication
    • Ignore lists

    Pricing:

    • The Starter plan starts at $132.30 p/m
    • The Scaling plan starts at $447.30 p/m
    • Contact LeadFuze for a custom quote for the Custom plan

    Pros:

    • Easy to feed bad quality leads into your cold email marketing campaign
    • Helpful training available for cold email marketing
    • Simple user interface

    Cons:

    • The pricing model is expensive
    • Doesn’t pull phone numbers for leads
    • Can’t tag records when adding them to your CRM system 

    Capterra Rating: 4.7/5 

    Website: https://www.leadfuze.com/

    Conclusion

    Having a sales tech stack is an excellent solution if you’d like to optimize your team’s workflow and business processes. How many tools you need for your sales tech stack depends on the size of your business, which processes you want to automate, and your brand offerings. However, your sales tech stack should include CRM, lead generation, communication, and engagement software.  

    Frequently Asked Questions

    What is a sales tech stack?

    A sales tech stack is a collection of software businesses use to optimize their work processes and sales teams. Your sales tech stack should include CRM, customer engagement, customer engagement, lead generation and automation software. Read this article for the best sales tech stack tools, the pros and cons of each tool and how much they cost.

    How many tools should I have in my sales tech stack?

    On average, businesses have between 4 and 10 tools in their sales tech stacks. However, the number of tools you need depends on the size of your business, which tasks you want to automate, your budget and your offerings. This article reviews the best sales tech stack tools, why you need a sales tech stack for your business and more.

    Why do you need a sales tech stack?

    It's ideal to have a sales tech stack to improve customer experience, reduce your admin, optimize your sales funnels and so you can leverage in-depth tracking intelligence. Read our article to find out the best sales tech stack tools, what they offer, and how to choose the perfect sales tech stack for your business.

    Frequently Asked Questions

    What is a sales tech stack?

    A sales tech stack is a collection of software businesses use to optimize their work processes and sales teams. Your sales tech stack should include CRM, customer engagement, customer engagement, lead generation and automation software. Read this article for the best sales tech stack tools, the pros and cons of each tool and how much they cost.

    How many tools should I have in my sales tech stack?

    On average, businesses have between 4 and 10 tools in their sales tech stacks. However, the number of tools you need depends on the size of your business, which tasks you want to automate, your budget and your offerings. This article reviews the best sales tech stack tools, why you need a sales tech stack for your business and more.

    Why do you need a sales tech stack?

    It's ideal to have a sales tech stack to improve customer experience, reduce your admin, optimize your sales funnels and so you can leverage in-depth tracking intelligence. Read our article to find out the best sales tech stack tools, what they offer, and how to choose the perfect sales tech stack for your business.

    References

    Dooly: 2022 Sales Happiness Index

    MemBrain: 6 sales tech stats from the latest SST report that may blow your mind

    Salesforce: What Is Marketing Automation?

    AutoGrow.co: 40+ Mind-Blowing Stats About Sales Funnels

     

     

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