Esport marketing is a booming industry! You need innovative and powerful strategies to stay ahead of your competition and develop a successful Esport marketing campaign.
North America has the second-largest Esports gaming market, with nearly 70% of Americans being gamers. By 2021 already, the Esports market reached over $300 million.
So with all this interest in Esports marketing, the question begs: How do you engage users and provide a unique experience tailored to your audience?
We’ve researched the top 11 Esports marketing strategies that world-recognized Esports brands and companies have tried and tested.
We also have an Esports marketing case study to show you how to apply out-of-the-box solutions for typical challenges in this space.
Ready to learn about the best Esport marketing strategy to engage your consumers, skyrocket your brand and multiply your revenue? Let’s get started!
Before you decide to choose an Esport marketing strategy for your business, you need to understand this market. Here are some key statistics for you to consider:
Source: Tommy Clark
You need to understand and target the right customers for Esport marketing. As we’ve shown you, this market is overflowing with opportunity. It’s vital to know your target buyer to tailor your marketing efforts accordingly. There are tons of various Esport games in the market, and not all consumers like the same games.
To give you an idea, these are the category of games Esport consumers like:
Determine which category of games your target audience prefers and cater to them. Doing this will also help you network with Esport teams your audience is interested in. You’ll have an improved and well-rounded idea to captivate your audience. But there’s more to defining your target buyers for Esport marketing. Here’s a breakdown of the steps you need to take to define who your ideal gamers are:
“In 2022, the global esports audience will grow +8.7% year on year to reach 532 million”
Esport marketing influencers are crucial if you want to gain brand awareness and traction. Consumers in the Esport marketing environment, like other marketing spaces, trust influencers. These influencers also have large followings of targeted users you can penetrate.
When looking for the perfect Esport marketing influencers consider these questions:
It’s crucial to figure out those questions. As much as influencer marketing can help a business, it can also break one. Remember, if your influencer makes an insensitive or unethical statement while promoting your brand, this could stain your reputation. Consider the best gaming influencers and the top Twitch influencers for your brand.
But finding the best influencers for Esport marketing can be quite a hassle. Use the best influencer marketing research tools to help you, or use these top Esport marketing influencers as inspiration:
Peter Dager is a popular Esport marketing influencer for Dota 2. He would be considered a micro influencer with over 160,000 Twitter followers and over 36,000 Instagram followers. However, these are impressive figures for an Esport influencer and understanding how Peter interacts with his audience will give you a clear idea of what to look for in an influencer.
Back in 2017, this Esport marketing influencer won the Call of Duty Championship and cashed out with over $220,000. On Instagram he has more than 76,000 followers and these gamers love Matthew because of he’s a master at strategy and action games.
Pretty much everyone knows this Esport marketing influencer in the gaming community as he has over 250,000 Twitter followers. Plus, Salehi has generated more than $5.2 million in Esport gaming earnings. Like Peter Dagger, this influencer is a Dota 2 pro.
Although you may want to execute your Esport marketing strategy on various social channels, using only a few is better. Focusing on too many channels will prevent you from mastering your engagement and reach on the ones that matter.
To pick the best social channels for your Esport marketing efforts consider:
The best social channels for Esport marketing are:
Once you’ve chosen the social channels you want to build a following on, you need to consider optimization strategies. While you must personalize these strategies to your social channels and audience, here are a few general tips to follow:
An Esports team is a group of gamers who share the same values, play the same games, and engage similar users. Esports teams typically stream when they play games together, and this helps all of them as they can access one another’s followings.
You don’t need to be a huge brand to start an Esports team. And if you want to make it easier for yourself, you can approach an already established team. There are tons of Esports teams on Twitch, YouTube Gaming, and a few other channels.
Once you find or create an Esports team, they’ll advertise your brand through paid sponsorships. If you want to source team members for your team, use social channels like Twitch Facebook and Reddit.
If you want to start an Esports team, these tips will help you.
Starting an Esports team does take work, but with the right approach, team members and branding, you can have a successful Esport team in no time.
Esport partnerships are pivotal for new businesses. Partnerships allow you to reach a wider audience and gain credibility for your brand (if you choose the right partners). You can create partnerships with various entities in the Esports marketing space, including:
There are two main types of Esport partnerships and these are:
Partnerships have played a significant role in how the Esport market blew up. Currently, Esport marketing sponsorships have brought in over $634 million for this sector. Mercedes Benz, Coca-Cola and T-Mobile are the biggest Esport marketing sponsorships in the world.
Digital events work to excite your audience. There are many Esport team events you can host like:
For any team events you choose, never forget to promote them on your social channels. How you promote your events relies on which event you want to launch. For example, you may announce your team meetings more often than create excitement around a mini-tournament or vice versa.
If you want plan an Esport event for your team, these tips can help you:
We briefly explained this above, but podcast marketing can be valuable for Esports marketing, so it deserves more detail. Users in the Esport space aren’t only engaged by an influencer or Esport team’s streams, but they get attached to the people too.
Let’s take a gaming influencer like PewdiePie, for example. This influencer has maximized his following through sharing personal and professional growth with his audience. Users have seen PewdiePie rise up the ranks, creating an emotional connection between the influencer and his followers.
Now consider this same concept for your brand and your consumers. If you keep your consumers informed about what you’re doing and want to do, they become invested in your brand.
As we mentioned, everybody loves healthy competition, and who doesn’t like freebies? Social media contests are proven to create buzz and interest for your brands. Don’t overlook this for your Esport marketing efforts.
Create a fun social contest for your audience, and promote it well before the contest launch date. Ensure you choose a prize that’s easily accessible, convenient, and tailored to what your target audience will like.
If you want to give away freebies, you can do this through your social content or separately. When brands do this separately, they often give freebies to influencers. If the influencer likes your product, they’ll mention it on their live stream or social channels.
When you host social contents or giveaways you need to:
Video marketing will help your Esports marketing efforts as users in this space often enjoy immersive and interactive content. Think about it, your target audience is gamers, so they need content that engages them the same way their games do. Be experimental with your video marketing strategy and play around with virtual reality and augmented reality elements.
Data-driven approaches are the best approaches in any marketing strategy. Always ensure you track and measure the right data on your social channels. Making this effort will give you the following key information:
Before looking at your data and analytics, set goals for yourself. You should check your data and analytics two weeks later to determine whether your goals were realistic or not. If not, modify what you want to achieve, so it’s SMART – Specific, Measurable, Achievable, Realistic, and Timebound.
“The Global Esports Market size is expected to reach $3,574.9 million by 2027.”
Successful, accurate, consistent, and tailored content marketing is the mothership of all marketing strategies. Your content is pretty much the medium between your business and its followers. To refine your content marketing efforts use these tips:
If you don’t know much about content marketing, you should 100% look for someone or people that do. Content marketing isn’t something you want to cheap out on because this determines how well you engage and understand your audience.
Summary: 11 Powerful Esport Marketing Strategies
Riot Games is one of the top Esport marketing companies. This case study will reveal how this brand used an innovative approach to solve a common problem in this market.
Riot Games hosted a global championship for League of Legends but lacked the correct Esports marketing strategy and infrastructure to keep up with the demand. Tons of fan sites started popping up and taking the limelight off Riot Games by delivering news and live streams that Riot couldn’t. Ultimately, this Esports marketing company had to turn the tables around and act as a hub for both news and live streaming for this championship.
Riot Games decided to seek help from AMP Agency, a renowned Esport marketing agency. This agency created an Esports marketing strategy that went beyond driving engagement for championship tournaments. Instead, this strategy aimed to keep Esport marketing fans invested in Riot Games every day of the year. So, AMP agency developed a platform to support news, live streams, player and team information, and video-on-demand content.
Thanks to AMP agency, Riot Games was able to keep League of Legends as one of the top multiplayer online games globally. These are the four key performances Riot Game benefited from:
Esport marketing is growing rapidly, and your brand needs to use the best strategies and approaches to stand out from competing Esport marketing companies.
While both men and women represent consumers in the Esport marketing agency, and there are thousands of influencers to help your brand, you need to understand your target audience first.By using the best Esport marketing strategies we’ve outlined for you, you can gain traction and engagement for your brand in no time.
The best strategies for Esport marketing include understanding and targeting the right audience, finding and optimizing the best social channels, and starting an Esports team. For more of the best strategies Esport marketing companies should use, and the top Esport marketing case study, read this article. Yes, the Esport market is growing. The year-over-year growth for Esport marketing is predicted to be over 8.7% and over one year, between 2020 and 2021, Esports increased by 50%. Read this article for more key statistics on how the Esport marketing is growing and the best strategies to make a mark in this space. Most gamers in the Esports market is between 16 and 24 years. Males make up 55% of the Esport market while women make up 45%. However, the presence of women is growing in the Esport marketing as female gamers increased by 45% in 2022. This article reveals how to leverage the top strategies for successful Esports marketing.
Frequently Asked Questions
How do you promote Esports?
Are Esports growing?
What is the target market for Esports?
The best strategies for Esport marketing include understanding and targeting the right audience, finding and optimizing the best social channels, and starting an Esports team. For more of the best strategies Esport marketing companies should use, and the top Esport marketing case study, read this article.
Yes, the Esport market is growing. The year-over-year growth for Esport marketing is predicted to be over 8.7% and over one year, between 2020 and 2021, Esports increased by 50%. Read this article for more key statistics on how the Esport marketing is growing and the best strategies to make a mark in this space.
Most gamers in the Esports market is between 16 and 24 years. Males make up 55% of the Esport market while women make up 45%. However, the presence of women is growing in the Esport marketing as female gamers increased by 45% in 2022. This article reveals how to leverage the top strategies for successful Esports marketing.
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