Running loads of ad campaigns but not seeing the conversions you want? Many businesses-owners and markers experience the same challenge. An easy solution for this is to invest in campaign optimizer tools! Successful ad campaigns are difficult to create. There are many factors to consider. Around 70 to 80% of users completely ignore paid ads, and most marketers forget…

Nothing makes your brand look more unprofessional than poor packaging. In 2025, strategic and authentic packaging marketing, with a focus on sustainability, can accelerate your sales, brand awareness, and credibility! In fact, 30% of businesses noticed an increase in revenue after improving product packaging. 64% of buyers will purchase a product if they like the packaging,…

LGBTQ+ influencers are a MUST-HAVE to connect with these audiences. These influencers have the credibility and reach to promote your business and share your values. LGBTQ+ influencers support movements they’re passionate about and share their personal experiences and journeys, emotionally relating to buyers.  This approach works because these influencers form strong relationships with their audiences…

To drive steady profits for your B2B business, you need a good industrial sales strategy. With a well-researched enterprise sales strategy, you can outline your target audience and find the best tactics to optimize current consumer experiences and close new deals. Around 50% of B2B prospects aren’t the best fit for a company’s services/products. And 60% of these…

Influencer marketing campaigns work; if you know what you’re doing! A great influencer marketing course will equip you with the skills to leverage the full power of working with influencers. The influencer marketing industry has expanded to around $15 billion, and influencer course posts consistently outperform branded content. So, what makes an effective influencer marketing campaign?…

VR is the new best marketing medium for businesses. And because VR is relatively new, you can leverage strategies to put your brand at the forefront of your competitors. 61% of buyers prefer online shops with VR/AR technology, And almost 80% of Americans know about VR now. But if there’s so much interest in VR for businesses, why…

The video game market is blowing up, and in the US alone, there are now over 220 million gamers spanning all demographics! Tapping into this market is a fantastic channel for added revenue, but video game promotion is as competitive as the games themselves. You need to find the best channels to connect with targeted gamers…

Lead generation is essential, and high-quality leads are the lifeblood of your revenue. The problem is that lead generation can be complex, time-consuming, and costly. And without working with professional lead sourcing firms, you risk losing time and money on strategies that don’t work! This in-depth review of the top lead sourcing agencies covers everything you need to…

  TikTok marketing is booming, and businesses, marketers, and creators need the best TikTok tools to get in on this action. TikTok is a competitive social channel because of its popularity, so you need to take extra measures to stand out. 68% of TikTok users are more likely to respond to videos with trendy music. And when…

PR or digital marketing? Which will deliver the best results for your business, and what’s the difference between pr vs digital marketing? Many business owners assume PR and marketing are one and the same. This couldn’t be more wrong. PR focuses on building your reputation amongst the general public. When we say the general public,…

Public relations (PR) is vital to boosting a brand’s reputation and garnering credibility. Many brands work with PR services to improve images or manage negative publicity. It is an area often overlooked or mistaken as something only large enterprises would need.  We’ve created a detailed review of the best companies specializing in public relations, as…

Almost 30 million websites rely on Google Analytics, which has the largest market share when compared to other analytics platforms.  While it’s obvious that data collection plays a critical role in customer-centric websites, the problem is using this website and user data correctly. Many businesses don’t know how to configure their website correctly to take advantage…

There has never been so much data in marketing. Harnessing it can facilitate better-informed decisions and more effective advertising campaigns, optimize marketing channel mixes, increase the reach and conversion of your target audiences, and ultimately lead to higher customer satisfaction and business performance. The problem is that gathering all the right raw data, collating it…

Marketing Cannabis is tricky because there are so many rules and regulations to follow. These rules change between geographical locations and social channels, making it even more confusing. Around 55 million people in the US are cannabis users, and by 2025, the legal marijuana market value is expected to reach a whopping $146.4 billion.  Besides the increasing market…

The ‘X’ app, formerly known as Twitter, is a social media platform that still packs a punch. X has over 200 million monthly users who log on every day! These users rely on X to stay informed about businesses and the world around them, as 79% use this social channel for news. But X boasts…

Marketing is crucial, particularly for smaller businesses and those that operate within a specialized market. Many small and mid-size businesses prefer working with smaller boutique agencies that offer specialized services tailored to their needs and their budget rather than using a bigger full-service agency that offers more services than they currently need and can’t offer…

Marketing is a dynamic space that changes rapidly. The technology, channels, platforms, and social trends that make marketing successful are changing constantly, too. Keeping up is almost a full-time occupation in itself… And that is where advisory firms in marketing come in!   On average, companies spend 11% of their revenue on marketing, and they’re feeling the demand…

Paid media is a marketing practice businesses can’t afford to ignore. However, developing and maintaining a successful paid ad campaign is not easy. That’s why you need a paid media agency to work with your brand. Paid media is booming amongst small to medium businesses, as 65% of them opt for this technique. There’s no…

AI voice generators using text-to-speech (TTS) technology have advanced rapidly over the last few years. You can now create high-quality audio of human-like voices in various accents, tones, and languages without leaving your desk. No voice talent, recording equipment, dubbing studio, or editing software needed! Hundreds of AI voice generators claim to produce voices and…

Amazon is undoubtedly the largest e-commerce platform, with high repeat purchases from its loyal customers. Conversion rates on Amazon are around 10 to 15%, compared to 2% at most for its competitors. More than 60% of sales are from thriving third-party marketplaces, many enabled by Fulfillment by Amazon (FBA), which removes logistical complexity. Hence, to…