TikTok marketing is booming, and businesses, marketers, and creators need the best TikTok tools to get in on this action.
TikTok is a competitive social channel because of its popularity, so you need to take extra measures to stand out. 68% of TikTok users are more likely to respond to videos with trendy music. And when TikTok users see organic content before paid ads, there’s a 27% increase in brand recall.
But how do you stay ahead of all these TikTok insights and deliver what users want?
The answer lies in TikTok tools for marketing, business, research, video editing, analytics, and more!
These TikTok tools will make it easier to understand your user demographics and create content that engages them and drives traction to your brand.
We’ve made this easier for you with an ultimate review of the best 29 tiktok hashtag tools! We explore how much these tools cost, what they offer, and the pros and cons of each.
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Here we go!
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TikTok’s Potential Explained
TikTok has become increasingly popular since its launch, and now businesses and creators use this platform to connect with thousands of users worldwide. There are over 1400 million TikTok users in the world. TikTok boasts over one billion downloads, and is the #1 social app on Google Play.
People spend a lot of time on TikTok, with US users spending more than 850 minutes every month on TikTok. Statista also found that over 167 million TikTok videos are watched in their definition of an “internet minute”.
Businesses have quickly noticed TikTok’s traction, and many have developed an online presence on this social media channel. 14% of marketers plan to increase their TikTok advertising budgets. This is no surprise based on the millions of users on this app every day.
The largest TikTok audiences are in the US, Indonesia, and Brazil (in order). These audiences spend a heck load of time on TikTok too. The average user spends 89 minutes on TikTok daily, and opens the app about 19 times a day!
So, why do TikTok users love this platform so much?
Well, it’s all about the music! Just under 90% of users say that sound is central to TikTok’s overall user experience. Around 55% of TikTok users also use this app to find products and brands.
With so much potential in TikTok marketing, it would be a costly mistake to ignore this social platform. Fortunately, the best TikTok tools can help you develop and maintain an online presence, create engaging video content and drive brand interactions.
Let’s explore these tools!
3 Best TikTok Tools for Marketing.
1.SocialPilot
SocialPilot is a 360-degree TikTok marketing tool. You can use this platform to schedule your social media posts, leverage real-time updates to optimize your content, and invite team members to collaborate.
SocialPilot enables integrations with hundreds of apps, including all social media channels, Canva, Zapier, and Slack to optimize your productivity and get the most from TikTok marketing. Businesses can customize their social posts, monitor robust tracking and analytics to measure their performance and create white-label reports.
Iconsquare is a tool many businesses can’t live without! This platform takes social media tracking and analytics to the next level, with robust features to understand your TikTok audience and boost engagement.
Businesses can view and evaluate their performance from an intuitive tracking dashboard, schedule their social media posts and customize them with hashtags and emojis. You can invite your team to collaborate and access your TikTok marketing analytics.
A unique feature of Iconsquare is social listening. Social listening allows businesses to spy on their competitors and understand what customers say about their brands.
Key Features:
Reporting dashboard
Post scheduling
Team collaboration
User conversation management
Social listening
Pricing:
Pro: €59 p/m (approx. $59,06) for 3 social profiles, advanced analytics, 2 team members and automated scheduling every month
Advanced: €99 p/m (approx. $99,10) for 5 social profiles, advanced analytics, unlimited team members, automated scheduling and custom dashboards every month
Enterprise:€179 p/m (approx. $179,18) for 10 social profiles, advanced analytics, unlimited team members, automated scheduling, custom dashboards, branded reports and customer success program every month
Pros:
The statistics and analytics are easy to evaluate and extract insights from
You can effortlessly download social media data in XLS form, making it simple to track and evaluate your TikTok performance
You can set custom benchmarks for your TikTok marketing campaigns
Cons:
The insights aren’t always very in-depth.
Competitor analysis reports can take up to 24 hours to generate (super long compared to some other tools)
There are many limits for auto-publishing, like the size of your media, and this can make scheduling some posts inconvenient
Upfluence is one of the top tiktok marketing tools for influencer marketing. We know that influencer marketing plays a huge role in tiktok influencer tools, and this platform makes it ten times easier! You can use Upfluence to find TikTok influencers based on targeted search criteria. Upfluence will guide you through evaluating and onboarding influencers. This tool will also handle all aspects of your campaign, including influencer payments and tracking and analytics. Most of Upfluence’s features are automated to boost your performance and optimize your time.
Key Features:
Influencer recruitment
Influencer management
Automated influencer campaigns
Influencer payment management
Tracking and analytics
Pricing:
Contact for a custom quote
Pros:
The influencer search tool is user-friendly, and businesses can find and evaluate thousands of influencers from around the world.
The email tool will tell you when influencers have opened your emails.
The analytics and metrics are detailed, and simple for users to extract valuable insights.
Cons:
The influencer management tools are limited, and make it tricky to build personal relationships with influencers.
InShot is a popular tiktok scheduling tools for video editing on mobile devices. You can find this app on Google Play, with over 500 million downloads worldwide. What people love about InShot for TikTok video editing is how simple this tool is to use.
You can edit, cut, trim, split, tiktok algorithm tools and enhance TikTok videos with stickers, effects, audio, and filters. It doesn’t take much time to learn how to use this tool, and you can start on the free plan. If you enjoy InShot and want access to its premium features, you can subscribe!
Key Features:
Music transitions
Video effects
Mobile app
Video collages
Background blur
Undo/redo edits
Photo editing
Pricing:
Free Forever: Basic video editing tools and templates
Monthly: $3.99 p/m for all the features every month
Annual: $14.99 p/a for all the features per year
Lifetime Access: $34.99 once-off for all the features forever
Pros:
Super easy to use tiktok editing tools for video creation, editing and sharing
Free plan offers enough features to try this tool out before purchasing it
The features and pricing is perfect for solo marketers and small businesses
Cons:
InShot isn’t robust enough for advanced video and photo editing
There are limitations to InShot’s branding features and you may not be able to customize your videos the way you’d like
The free plan has loads of ads, which can be frustrating to deal with
Like InShot, Zoomerang is a top tiktok engagement tools for video editing on a mobile device. You can download this app from Google Play, and it boasts over 10 million downloads. TikTok creators use Zoomerang to create short, engaging videos on the go. Zoomerang provides pre-built video templates to optimize your process. You can use the AI video effects features to help you create authentic content. You can also remove your videos’ backgrounds, and purchase enhancements, like emojis and stickers, from an in-app marketplace.
Key Features:
Background removal
AI video effects
Video templates
Video sharing
Marketplace for template elements like emoji’s
Pricing:
Free Forever: Basic video editing and templates
Weekly: $5 per week for all the features
Annually: $29 per annum for all the features every year
Pros:
Free plan is perfect for basic TikTok video editing
Simple to use, and you can edit videos from your phone.
Inexpensive TikTok video editing tool – perfect for freelancers, influencers and small teams
Cons:
Zoomerang may be too basic for large businesses
There aren’t very many features, which can be limiting
Funimate is a step above typical TikTok video editors, and this tool offers advanced features and functions. You can add transitions and effects for super engaging TikTok videos. Funimate provides thousands of overlays and backgrounds and countless welcome and text effects to make your TikTok videos stand out.
While this software isn’t too challenging to use, the premium features may require some time to get used to if you’re a newbie. You can settle with basic video editing features on the free plan, or access all of Funimate’s best functions for a weekly subscription.
Key Features:
Transitions and effects
3D editing
Multi-layer editing
Thousands of overlays and backgrounds
Welcome effects
Text effects
Pricing:
Free Forever: Basic video editing and templates
Weekly: $2.50 per week for basic and premium features
Pros:
This is one of the most advanced video editing tools for TikTok that is still super easy to use
Small teams and solo marketers would appreciate how budget-friendly this app is
The support team is helpful and easy to contact
Cons:
The app freezes a lot which can make video editing cumbersome
Once in a while a technical glitch may happen that doesn’t save your video draft
It can take a long time to save videos even if they’re not that big
If mobile video editing apps for TikTok don’t cut it, try this online software! BeeCut is the ultimate video editor for TikTok. This platform has robust tools and advanced video editing features, so you need some experience to enjoy what it offers.
Users can create custom video intros, add visual effects and multiple layers to their videos, and use their favorite audio tracks and voiceovers. There are hundreds of fonts and design elements to choose from, making it easier to create high-quality, branded TikTok videos. BeeCut also allows creators to slow down, speed up, flip, split, cut, and trim videos!
Key Features:
Trim, cut and split videos
Multiple timeline layers
Custom video intros
Visual effects
Voiceover and music
Video stabilization tool
Creative masks
Pricing:
Monthly: $29.95 p/m for all the features every month
Annual: $39.95 p/a for all the features every year
Lifetime: $59.95 once-off for all the features forever
Pros:
This software is budget-friendly while providing advanced video editing tools
Despite all the bells and whistles, it’s easy to learn how to use this tool
There are many branding functions to personalize your videos
Cons:
The software has technical problems when users work with 3D objects for video editing
You can’t work with 4K videos because BeeCut doesn’t support the most recent codecs
TokUpgrade offers a flexible pricing structure to boost your TikTok followers and engagement by buying real, targeted followers. Unlike many systems that sell fake TikTok followers, TokUpgrade helps businesses and influencers secure authentic, active followers aligned with their target audience.
The auto-engage feature is also handy. On your behalf, TokUpgrade will automatically like and engage with people that follow profiles similar to yours. This platform provides more valuable functions t increase your followers, like real-time campaign suggestions and hashtag and user targeting.
Key Features:
Custom audience targeting
Auto-engagement
Real-time campaign improvements suggestions
User targeting
Hashtag targeting
Pricing:
Standard – Weekly: $15 per week for moderate organic growth, standard support and essential targeting features every week
Standard – Monthly: $49 p/m for all the same features as the weekly Standard plan, every month
Premium – Weekly: $25 per week for maximum organic growth, all targeting features, white listing, location targeting, hashtag target and user targeting every week
Premium – Monthly: $99 p/m or all the same features as the weekly Premium plan, every month
Pros:
The pricing structure is very flexible, and business don’t have to make a monthly or yearly commitment
It’s very simple to use this software, and there isn’t a steep learning curve
The advanced targeting and profiling features make it easier to create content tailored to your most engaged followers
Cons:
The features are limited, and business will need one or two more TikTok growth tools to complement this one
Because this platform sells TikTok followers, it’s hard for many business-owners and marketers to trust it’s edibility
You may experience many bugs while working with this software, and unless you’re a Premium member, getting support will take time
FuelTok is a TikTok engagement bot that optimizes TikTok accounts by automatically interacting with targeted profiles. You can buy active followers, likes, and comments. FeulTok has delivered brands and creators with over five million followers, and over 6000 of their clients have become TikTok famous!
When starting with this TikTok tool, users can set the hashtags, accounts, and locations they want to target for TikTok marketing. You can use custom settings to filter your results and narrow your targeting.
Key Features:
Automatic TikTok followers and engagement
Active accounts to boost your TikTok profile
Advanced settings to boost your posts
Instant TikTok engagement delivery
Pricing:
Custom pricing (different packages for TikTok likes, comments and followers)
Pros:
It’s quick and easy to buy automatic TikTok engagement
Unlike many platforms, Fueltok sells real TikTok likes, comments and engagements, so you don’t have to worry about bots messing up your TikTok algorithm
You can choose how to split your engagement between posts, and the pace at which each posts garners engagement
Cons:
The price can be expensive because TikTok likes, comments and followers each have separate prices
If you’re not strategic about how quickly your account gains traction, some users may consider your followers and engagements fake
Dealing with any platform that sells automated TikTok engagement can be risky
G2 Rating: n/a
3.TokMatik.
TokMatik is the best TikTok tool to boost followers if you only want to buy TikTok followers and engagements. Unlike the two other TikTok tools for followers we reviewed, TokMatik only specializes in real, active followers, likes, and comments to boost your TikTok presence.
You can purchase different followers, likes, views, and comments packages, and you’ll get your engagement instantly! TokMatik also provides 24/7 support to ensure every business get’s what it paid for.
Key Features:
Instant TikTok engagement
24/7 support
Pricing:
Custom pricing and packages (likes, comments and followers)
Pros:
TokMatik has over 1000 returning customers, so they have credibility
There are countless packages to work for your budget and ideal TikTok engagement
Cons:
The price can be expensive because TikTok likes, comments and followers each have separate prices
If you’re not strategic about how quickly your account gains traction, some users may consider your followers and engagements fake
Dealing with any platform that sells automated TikTok engagement can be risky
Canva is a popular choice for TikTok creators because of its limitless design possibilities and functions. This platform is also simple to use, and you can start creating from loads of ready-made templates.
You can create lots of content for TikTok, like your thumbnail, display image, background image, and video content. To make your job much easier, Canva provides stock media and design elements like audio, different fonts, stickers, and transitions. You can plan your content through Canva and invite team members to collaborate.
Key Features:
Video and design templates
Thumbnail maker
Stock media
Stock audio
Content planner
Real-time suggestions
Team sharing
Create projects and teams
Pricing:
Free: 250,000+ templates, 100+ design types, 1 million stock media and 5G cloud storage forever
Pro: $6.50 p/m, per user for 600 000+ premium templates, 100 million+ stock media, post scheduling, branding and 1TB cloud storage every month
Teams: $8 p/m, per 5 users for for 600 000+ premium templates, 100 million+ stock media, post scheduling, branding, team collaboration, custom workflows and 1TB cloud storage every month
Pros:
The free option provides ample features and customization functions for solo marketers and small businesses
It’s easy to use this software, and they have countless templates that make designing without experience easy
The real-time editing tools and suggestions make team collaboration more efficient
Cons:
The paid plans can become expensive for teams because the price is influenced by the number of users
High-level, complex designs are cumbersome to create with Canva
Some images and elements can’t be customized and resized to fit in your design templates
Sprout Social is a necessary tool for TikTok creators with high-level campaigns. This platform is an all-in-one solution, and you can schedule posts, create detailed buyer persona profiles, and leverage real-time suggestions to optimize your content.
Sprout Social also provides a social content calendar and planner to organize and streamline your TikTok marketing campaign and custom workflows for efficiency. Users can track real-time analytics through this TikTok tool, integrate countless apps, and access paid ad tools for TikTok and other social channels.
Key Features:
Post scheduling
Automated workflows
Social content calendar and planner
Buyer persona profiling
Automated chatbots
Real-time analytics and tracking
Real-time suggestions
Paid ad tools
Pricing:
Standard: $249 p/m for 5 social profiles, social content calendar, keyword tracking. profile tracking, review management and paid ad tools every month
Professional: $399 p/m for unlimited social profiles, social content calendar, keyword tracking, profile tracking, review management, paid ad tools, custom workflows and reports every month
Advanced: $499 p/m for unlimited social profiles, social content calendar, keyword tracking, profile tracking, review management, paid ad tools, custom workflows, reports, link tracking and automated chatbots every month
Enterprise: Contact for a custom quote
Pros:
SproutSocial is well-known in the social media marketing space, and many marketers, creators and businesses trust this tool
As an all-in-one platform, TikTok creators can manage all their campaigns and content from one tool, lessening the burden of integration
All your most valuable data and metrics are condensed into actionable insights that are easy to evaluate
Cons:
There aren’t many AI-powered features which take away from the platform’s overall gaol of efficiency
SproutSocial may have too many bells and whistles for low-level TikTok marketing campaigns, and you can’t buy separate tool packages
TikTok Q&A is a built-in TikTok engagement tool, making it 100% free. This tool is to help creators connect better with their audiences, and grow conversations that build better relationships between the creator and their viewers. With this feature, users can ask questions during live streams through the comment sections.
Their questions will be marked so creators can easily spot the questions they must answer. You can answer these questions through video replies or comments. Creators will also get a Q & link on their bios, so users can click on the link and get to a Q & page. This page will have all your past Q &A’s and allow your followers to ask you new questions.
Key Features:
Real-time Q&A with TikTok audience
Analytics and reporting
Q&A page
Pricing:
Free!
Pros:
This tool is 100% free and easy to use
As TikTok Q&A is a built-in TikTk feature, you don’t have to worry about configuring and integrating a separate tool
The opportunity to host a live Q&A will help you develop closer relationships with your users
Cons:
You can’t use this tool for anything besides running Q&A’s on TikTok
Do you want to keep up with the latest TikTok marketing trends, and get personalized AI suggestions? You need TrendTok! TrendTok is a TikTok tool for research specializing in discovering trends for your niche.
You can find topics that are going viral and TrendTok will help you create TikTok content that stands out. You can also research hashtag trends, trending creators, and future trends based on your audience’s behavior.
Key Features:
AI-trends
Personalized trend recommendations
Hashtag trends research
Predict trends
Trending creators
Pricing:
Weekly: $2.99 per week for all features
Yearly: $19.99 per year for all features
Pros:
You can quickly find trends based on your niche and audience
Having AI-powered tools to predict trends will ensure you don’t miss them
You save trending filters, sounds and music so you can use them later
Cons:
This TikTok tool fo research is limiting in terms of features
There are a few bugs in the app, which can cause it to close unexpectedly
Clout Meter is one of the simplest TikTok competitor research tools. This platform allows you to analyze public TikTok accounts and “spy” on them. You can uncover insights about public TikTok accounts, like their likes, comments, views, and follower growth/decline over time.
Clout Meter provides intuitive dashboards and data charts to evaluate and measure this information. You can pinpoint your top competitors, and find TikTok creators to work with.
Key Features:
Analyze TikTok profiles
Growth statistics
Reporting dashboard
Data charts
Pricing:
Free: Limited profile search features.
Monthly: $24.99 p/m for premium features.
Pros:
This software is affordable for most marketers and businesses.
Monitoring a profile’s growth statistics allows you to validate the profile.
You can seamlessly compare data through the intuitive charts.
Cons:
This tool may be too basic for high-level TikTok marketing campaigns.
Such vast data can be confusing to beginners, and some marketers may not need all these data points.
Feed Pixel considers itself a social media marketplace. This platform sells followers and engagement for every social media channel out there, including TikTok, Twitter, LinkedIn, Instagram, Facebook, and YouTube.
You can buy instant followers and engagement from real accounts. But what’s more unique about Feed Pixel is this TikTok tool allows you to perform competitor analysis by uncovering insights about public accounts. You can also compare your analytics on different social channels to find marketing opportunities and gaps.
Key Features:
Analyze social media profiles
Competitor analysis
Tracking dashboard
Instant TikTok followers and engagement
Pricing:
Free: Limited profile search features.
Premium: $24.99 p/m for premium features
Pros:
You can handle all your social media accounts’ engagement from one tool
It’s easy to analyze public social media accounts and compare your analytics to your competitors’
The tracking dashboard is intuitive and easy to understand
Cons:
This tool is very limited.
It may be too expensive for some marketers and teams if they don’t need all the features.
Analisa.io is one of the best TikTok tools for tracking and analytics because of how robust this tool is. This platform has features specialized to Instagram and TikTok, so if you need to optimize both social channels, even better!
Analisa.io provides features for in-depth hashtag tracking, public profile analysis, engagement analytics, and competitor analysis. You can evaluate all your key metrics using one platform and explore historical data. Analisa.io has features for influencer mapping too. You can research, vet, and find the perfect influencers for your TikTok campaign.
Key Features:
Hashtag analytics
Engagement analytics
Performance analytics
Influencer mapping
Competitor analysis
Historical data and analytics
Pricing:
Free: Limited post and hashtags analytics
Premium: $69 p/m for 5000 posts per social media profile, engagement activity and insight performance every month
Plus: $149 p/m for 5000 posts per social media profile, multi-format exports, dedicated support and in-depth tracking every month
Pro:$239 p/m for 5000 posts per social media profile, multi-format exports, dedicated support, and in-depth tracking every month
Pros:
It’s easy to use this TikTok analytics tool, and if you opt for any of the paid plans, you can access in-depth analytics about your users
You don’t need to integrate many other data and reporting tools because Annalisa.io provided all the key tracking points and metrics you need
It’s an ideal analytics tool if your online reputation heavily relies on TikTok and Instagram
Cons:
The free plan is too limited, and doesn’t support any analytics features for TikTok
There can be some bugs
The hashtag research feature is difficult to use and provides limited insights
TikBuddy is an online TikTok tool for tracking and analytics. You can use the free Chrome extension to accelerate your data-driven marketing strategies for TikTok. TikBuddy provides an easy-to-navigate dashboard of your key metrics and analytics.
You can use this platform to track your products, perform competitor analysis on public TikTok accounts, and track targeted profiles. Users can configure affiliate management programs through TikBuddy, and export custom reports to share their performance and analytics over time.
Key Features:
Tracking dashboard
Product tracking
Competitor analysis
Affiliate management
Audience profiling
Profile tracking
Creator sorting and ranking
Export reports
Custom tracking reports
Pricing:
Free: 1 user, 50 video search results, 3 video reports daily, 3 hashtag reports daily and 5 audience profile reports daily every month
Basic: $69 p/m for 3 users, 1000 video search results, 100 video reports daily, 50 hashtag reports daily and 50 audience profile reports daily, every month
Premium: $179 p/m for 5 users, 3000 video search results, 500 video reports daily, 100 hashtag reports daily and 200 audience profile reports daily, every month
Professional: $399 p/m for 10 users, 5000 video search results, 1000 video reports daily, 300 hashtag reports daily and 500 audience profile reports daily, every month
Pros:
TikBuddy offers a sound suite of TikTok analytics tools to understand your competitors, creators and overall marketing. The product ranking features are a big bonus to this
The pricing structure may be a little expensive but each offers generous limits, which would be more than enough for most small businesses
It’s more convenient to use one tool for your TikTok analytics, rather than integrating many, and this is what TikBuddy makes possible
Cons:
The free plan is highly limiting, forcing you to pay for a subscription
There is a steep learning curve because of all the analytics this tool gathers and evaluates
The price may be too expensive for businesses that won’t need all this tool’s features
SocialInsider is more than just an analytics tool and gives businesses and agencies every feature they need to understand their audience and discover TikTok marketing opportunities.
You can use this platform to set custom metrics, track your KPIs, perform competitor analysis and benchmark your data against industry leaders. SocialInsider provides strategic insights, like content ideas and AI suggestions to boost your TikTok presence. Brands can also draw custom reports, to share with their teams and analyze their campaign performance.
Key Features:
Competitor analysis
Benchmarking
Custom reports
Custom metrics
Historical data
KPI overview
Content ideas
Real-time insights
Pricing:
Social Media Manager: $99 p/m for 20 social profiles, historical data of 6 months, 1 user, live support within 12 hours, benchmarking and exportable reports every month
Agency:$199 p/m for 20 social profiles, historical data of 12 months, 5 users, live support within 6 hours, benchmarking, exportable reports and customizable reports every month
Enterprise: Contact for a custom quote
Pros:
This TikTok analytics tool is a fantastic option for small to mid-level businesses
It’s very easy to use this platform, and you can effortlessly track all your TikTok marketing data from one dashboard
With access to content ideas and real-time insights, you have the data and opportunity to personalize your TikTok marketing strategy to your followers and extract valuable insights from their analytics
Cons:
There is no free plan, and the prices may be expensive for some businesses
Historical data reports can take some time to generate
The design of the reports needs to be improved as they aren’t attractive or professional
Need a 100% free TikTok tool for video editing and effects? Lomotif is the answer! This free TikTok tool will help you add more effects and design elements to your videos. Besides basic editing, you can add fun transitions, and audio tracks and create montages.
Lomotif specializes in editing and effects for TikTok videos, so you can rest assured knowing you have the perfect editing features at your fingertips.
Key Features:
Filters and effects
Text and emoji effects
Cut, trim and split videos
Montage creator
Stickers
Transitions
Music
Pricing:
Free!
Pros:
You can download this TikTok tool and add effects and edits to your videos anywhere!
This tool is free, making it an ideal choice for solo marketing and basic TikTok marketing
You don’t need any video editing experience for this tool
Cons:
This software may be too basic for large companies
You can’t create long videos
Sometimes the elements like the stickers and emoji’s can take some time load
Quik, a video editing effects product by GoPro is available on Google Play for TikTok video editing on the go. This TikTok tool has loads of video layouts, frames, effects, filters, and transitions for viral TikTok videos.
You can also do basic editing, add fast and slow motion movements to your videos, and transitions. Because Quik is for adventurous videos, it does take time to get used to the functions and features.
Key Features:
Trim, cut and split videos
Add effects and filters
Transitions
Frames
Video layouts
Automated music synced to videos
Slow and fast motion movements
Pricing:
Free: Limited video editing and effects features
Monthly: $1.99 p/m for all premium features
Annual: $9.99 per year for all premium features
Pros:
You don’t need video editing to use this tool, and it’s the perfect solution for beginners
The paid plans are affordable and flexible for basic TikTok marketing campaigns
Because this video editing app is available on mobile, you can edit your TikTok videos anywhere
Cons:
The features are too simple for high-level TikTok marketing
It’s not the best option for complex video editing and effects
CapCut is another free TikTok tool for video editing and effects. You can download this tool, or use the free Chrome extension. Despite all the bells and whistles, it’s simple to use CapCut.
This tool offers automatic captions, several video formats, and audio tracks based on music trends and sound effects. The text-to-speech tool supports various languages and voice effects, to give your TikTok videos added enhancements.
Key Features:
Text-to-speech
Auto captions
Effects
Cut, trim and split videos
Several video formats
Sound effects
Trendy music
Text overlay
Edit videos online
Pricing:
Free!
Pros:
Although this tool is much more intricate than many other TikTok video editing tools, it’s still simple to use and you don’t need video editing and design experience
The free plan offers ample features suited to solo marketers and small teams
You can edit online and don’t have to download CapCut (and they have a mobile app!)
Cons:
This is not an ideal tool for complex video editing and effects
There are many technical problems with the mobile and desktop apps
Seek Socially is a fantastic TikTok tool for business growth. The basis of this tool is to buy real TikTok followers and engagements, but Seek Socially offers more valuable features too. Based on custom search criteria, businesses can target specific users and public profiles.
You can also gain insights into your audience and competitors. What’s also different about Seek Socially are the AI-powered features to provide accurate analysis of your target users.
Key Features:
User targeting
Hashtag targeting
User filters
User engagement
Pricing:
Starter: $49 p/m for standard organic growth, normal support, throttled growth, hashtag targeting and user targeting every month
Premium: $99 p/m for maximum organic growth, priority support, unlimited growth, hashtag targeting, user targeting, location targeting and campaign improvements every month
Pros:
This is a basic tool for TikTok marketing growth
You can engage with highly targeted social media accounts and users because of the advanced targeting features
it’s not expensive for large teams requiring a simple, TikTok tool for growth marketing
Cons:
Seek Socially isn’t a great TikTok tool for complex growth campaigns
The price is much too high for marketers and small teams
If you don’t use Instagram alongside TikTok, you won’t find purpose in this platform
CopySmith is an AI-content writing tool that can help businesses optimize their TikTok marketing campaigns. You can rely on this tool to create personalized content for your TikTok ads, videos, and profile.
For businesses that manage several social media accounts. CopySmith can create targeted content in bulk, saving you loads of time! This tool also has built-in SEO features to optimize your content for maximum reach.
Key Features:
AI copywriting
Product descriptions
Bulk copywriting
SEO
eCommerce templates
A/B testing
Pricing:
Starter: $19 p/m for 75 credits, 20 plagiarism checks, 50 product descriptions and 50 bulk content uploads every month
Professional: $59 p/m for 400 credits, 100 plagiarism checks, 100 product descriptions and 100 bulk content uploads every month
Enterprise: Custom quote
Pros:
The pricing is affordable for small businesses
You can quickly and conveniently create content for loads of your TikTok posts in advance
All the additional features for eCommerce marketing and SEO make Copysmith handy in other aspects of your marketing strategies
Cons:
The AI generated content can be of poor quality sometimes, so you must review and edit your content thoroughly
This tool won’t work for marketers and small teams that don’t have boat loads of TikTok content to create
Your credits can expire if you don’t use them enough
Pallyy is an all-in-one scheduling and analytics platform for social media marketing. You can integrate all the popular social apps into this platform, like TikTok, Instagram, Facebook, and YouTube.
Businesses can create pre-set hashtags lists based on research, share their content with team members, and use the built-in emoji widget to enhance captions. Because of how affordable Pallyy is, it also works for sole marketers and TikTok creators.
Key Features:
Post scheduling
All social media integrations
Pre-set hashtag lists
Team collaboration
Built-in emoji widget
Pricing:
Free Forever: 1 social set, 15 scheduled posts, feed planner, reports and calendar views
Premium: $15 p/m for bulk scheduling, additional users and social sets, a custom domain and custom analytics reports
Pros:
The free plan is ideal to test out this tool, or for solo marketers needing a beginner-friendly scheduling platform
There aren’t any bells and whistles, making it a fantastic and affordable solution for TikTok post scheduling
The interface is intuitive and makes using the platform seamless and enjoyable
Cons:
If you need an all-in-one social scheduling tool, Pally is not the right choice
Mid-level and large teams won’t find value in this software
You may have to manually schedule some posts with large media files
Hootsuite is a fantastic option for TikTok monitoring tools. Businesses can monitor their posts, hashtags, and analytics from one system. You can integrate all your social media channels for robust tracking and analytics.
Hootsuite provides intuitive tracking dashboards to measure and evaluate your TikTok marketing performance. You can also draw custom reports, and share this data with key stakeholders.
Key Features:
Post scheduling
All social media integrations
Hashtag research
AI trends
Custom worfklows
Team collaboration
Content library
Analytics and reporting
Pricing:
Professional:$49 p/m for 1 user, 10 social accounts, unlimited posts, post scheduling and monitoring incoming messages and social inbox
Team: $249 p/m for 3 users, 20 social accounts, unlimited posts, post scheduling and monitoring incoming messages, social inbox and team assignments
Business: $739 p/m for 5 users, 35 social accounts, unlimited posts, post scheduling and all premium monitoring features
Enterprise: Custom quote
Pros:
Hootsuite is the perfect for high-level TikTok marketing campaigns that require more integrations and features to succeed
Although Hootsuite has so many different functions and features, it doesn’t take too long to learn how to navigate this platform
Hootsuite does a great job of displaying analytics and tracking so you can monitor your performance across multiple social channels
Cons:
This platform is too expensive and robust for small teams or basic TikTok marketing campaigns
Hootsuite can be a waste of money if you have other robust platforms providing overlapping features
Depending on your media source, your images may not appear as they should when you schedule your TikTok posts
Exolyt is the ultimate solution for TikTok monitoring. While this software may be a little pricey, it’s worthwhile for mid-level or large teams. There isn’t any aspect of TikTok and your profile you can’t monitor.
Exolyt provides features to monitor TikTok music, trends, videos, creators, and hashtags. You can also monitor and track your influencer marketing campaign, perform social listening, and expert all your data in custom reports.
Key Features:
Competitor analysis
TikTok trends
TikTok video tracking
TikTok music tracking
Social listening
Influencer campaign tracking
Hashtag research
Data export
Pricing:
Free Trial: 7 Days
Influencer: $79 p/m for 1 account, email support, TikTok trends and reports
Agency: $349 p/m for unlimited accounts, chat support, TikTok trends, reports, social listening and competitor analysis
Enterprise: $599 p/m for unlimited accounts, Slack support, TikTok trends, reports, social listening, competitor analysis, audience demographics and API integrations
Pros:
You don’t need your credit card to start the free trial, which is a fantastic way to test this tool out before committing
Businesses don’t need many other analytics tools, as Exolyt tracks and monitors their performance across multiple social channels and campaigns
It’s really easy to export data in bulk
Cons:
If you need a basic TikTok monitoring tool, this platform may be too expensive or confusing because of all the features
It will take time to learn how to navigate Exolyt, and large businesses must find a way to provide their teams with brief training
Some of the features take a long time to load, but this shouldn’t be a consistent problem with updated processing units
YouScan specializes in TikTok social listening to understand your audience, create tailored content and boost your engagement. You can use this platform to conduct market research, monitor and track your competitors, target and monitor influencers and manage your online reputation. YouScan also has features for AI data segmentation for accurate audience targeting, and data tags to organize and monitor your analytics.
Key Features:
AI social listening
Market research
Competitor analysis
Reputation management
Influencer targeting
Spam filtering
AI data segmentation
Data tags
Pricing:
Custom quote
Pros:
Although YouScan has so many features and functions, the platform performs smoothly and is user-friendly
YouScan has super impressive data coverage, and if you find some areas of your TikTok account you can’t monitor, the customer support can help you build custom tracking points
You receive real-time notifications when YouScan detects a spike or decline in your reputation
Cons:
The price isn’t suited for small businesses and marketers, and if you want to use this tool, you have to pay a pretty penny
This system has a lot of bells and whistles, so businesses need to take time to understand these functions and train their teams
You may have to wait for new features to launch, but YouScan updates their software consistently
TikTok marketing is popular, and businesses and creators need the best TikTok tools for maximum engagement and reach. TikTok tools can help you discover valuable insights about your competitors and users, schedule and automate your posts, and leverage your key metrics to optimize your performance. You can find TikTok tools for free, and paid, and many offer flexible pricing for businesses and sole marketers and creators.
Frequently Asked Questions
What are the best TikTok tools for marketing?
The best TikTok tools for marketing include Upfluence, SocialPilot and Iconsqaure. These platforms have features and functions for successful TikTok marketing campaigns. This article covers the best TikTok tools for marketing, research, analytics, video editing and more, and the pros, cons and pricing for each software.
What are the best TikTok video editing tools?
The top tools for editing TikTok videos and adding effects include InShot, Zoomerang, BeeCut and Funimate. More top tools for editing TikTok videos are Lomotif, Quik and CapCut. Read this article for more of the best TikTok tools, the pros and cons of each and how much they cost.
Are TikTok tools worth it?
Yes, TikTok tools are worth it because different tools optimize different aspects of your marketing campaign. You can find TikTok tools to boost engagement, help you find targeted profiles and perform competitor analysis, and track your performance. Read this article for the ultimate TikTok tools.