Search
Close this search box.

TikTok Tools: The Ultimate 29 for Marketing, Analytics and More in 2024 [Free & Paid]

By Leah Clark Last updated: 38 minute read Marketing Tools

 

TikTok marketing is booming, and businesses, marketers, and creators need the best TikTok tools to get in on this action.

TikTok is a competitive social channel because of its popularity, so you need to take extra measures to stand out. 68% of TikTok users are more likely to respond to videos with trendy music. And when TikTok users see organic content before paid ads, there’s a 27% increase in brand recall.

But how do you stay ahead of all these TikTok insights and deliver what users want?

The answer lies in TikTok tools for marketing, business, research, video editing, analytics, and more!

These TikTok tools will make it easier to understand your user demographics and create content that engages them and drives traction to your brand.

We’ve made this easier for you with an ultimate review of the best 29 tiktok hashtag tools! We explore how much these tools cost, what they offer, and the pros and cons of each.

Ready?

Here we go!

Skip to What You Need

    read more

    TikTok’s Potential Explained

    TikTok has become increasingly popular since its launch, and now businesses and creators use this platform to connect with thousands of users worldwide. There are over 1400 million TikTok users in the world. TikTok boasts over one billion downloads, and is the #1 social app on Google Play. 

    People spend a lot of time on TikTok, with US users spending more than 850 minutes every month on TikTok. Statista also found that over 167 million TikTok videos are watched in their definition of an “internet minute”.  

    Businesses have quickly noticed TikTok’s traction, and many have developed an online presence on this social media channel. 14% of marketers plan to increase their TikTok advertising budgets. This is no surprise based on the millions of users on this app every day. 

    But who exactly are these users on TikTok?

    TikTok is one of the three (with Facebook and YouTube) apps Gen Z mostly use. And this matches up with TikTok’s largest demographic of users – people between the ages of 18 and 24

    The largest TikTok audiences are in the US, Indonesia, and Brazil (in order). These audiences spend a heck load of time on TikTok too. The average user spends 89 minutes on TikTok daily, and opens the app about 19 times a day!

    So, why do TikTok users love this platform so much?

    Well, it’s all about the music! Just under 90% of users say that sound is central to TikTok’s overall user experience. Around 55% of TikTok users also use this app to find products and brands. 

    Source: HubSpot Marketing

    With so much potential in TikTok marketing, it would be a costly mistake to ignore this social platform. Fortunately, the best TikTok tools can help you develop and maintain an online presence, create engaging video content and drive brand interactions.

    Let’s explore these tools!

    3 Best TikTok Tools for Marketing.

    1.SocialPilot

    SocialPilot is a 360-degree TikTok marketing tool. You can use this platform to schedule your social media posts, leverage real-time updates to optimize your content, and invite team members to collaborate.

    SocialPilot enables integrations with hundreds of apps, including all social media channels, Canva, Zapier, and Slack to optimize your productivity and get the most from TikTok marketing. Businesses can customize their social posts, monitor robust tracking and analytics to measure their performance and create white-label reports.

    socialpilot_tiktok tools
    Source: SocialPilot

    Key Features:

    • Social scheduling
    • Customized posts
    • Analytics and tracking
    • White label reports
    • Customer engagement tracking
    • Real-time updates
    • Team collaboration

    Pricing:

    • Agency: $125 p/m for 50 social media accounts, 9 users, unlimited clients and white label every month
    • Studio: $100 p/m for 30 social media accounts, 6 users and unlimited clients every month
    • Small Team: $50 p/m for 20 social media accounts, 3 users and unlimited clients every month
    • Professional: $30 p/m for 10 social media accounts and 1 user l every month

    Pros:

    • It’s easy to personalize TikTok posts with your branding and schedule them
    • There are more than enough integration apps with software like Zapier, Canva, Apple, Slack and Box
    • Users don’t need any experience to use this tool

    Cons:

    • You can post to different platforms at the same time
    • The entire posting and scheduling process can be cumbersome
    • The mobile notifications are not always reliable

    G2 Rating: 4.5/5

    Website: socialpilot.co

    2.Iconosquare

    Iconsquare is a tool many businesses can’t live without! This platform takes social media tracking and analytics to the next level, with robust features to understand your TikTok audience and boost engagement.

    Businesses can view and evaluate their performance from an intuitive tracking dashboard, schedule their social media posts and customize them with hashtags and emojis. You can invite your team to collaborate and access your TikTok marketing analytics.

    A unique feature of Iconsquare is social listening. Social listening allows businesses to spy on their competitors and understand what customers say about their brands.

    iconsquare_tiktok tools
    Source: Iconsquare

    Key Features:

    • Reporting dashboard
    • Post scheduling
    • Team collaboration
    • User conversation management
    • Social listening

    Pricing:

    • Pro: €59 p/m (approx. $59,06) for 3 social profiles, advanced analytics, 2 team members and automated scheduling every month
    • Advanced: €99 p/m (approx. $99,10) for 5 social profiles, advanced analytics, unlimited team members, automated scheduling and custom dashboards every month
    • Enterprise:€179 p/m (approx. $179,18) for 10 social profiles, advanced analytics, unlimited team members, automated scheduling, custom dashboards, branded reports and customer success program every month

    Pros:

    • The statistics and analytics are easy to evaluate and extract insights from
    • You can effortlessly download social media data in XLS form, making  it simple to track and evaluate your TikTok performance
    • You can set custom benchmarks for your TikTok marketing campaigns

    Cons:

    • The insights aren’t always very in-depth.
    • Competitor analysis reports can take up to 24 hours to generate (super long compared to some other tools)
    • There are many limits for auto-publishing, like the size of your media, and this can make scheduling some posts inconvenient

    G2 Rating: 4.4/5

    Website: iconosquare.com

    3.Upfluence

    Upfluence is one of the top tiktok marketing tools for influencer marketing. We know that influencer marketing plays a huge role in tiktok influencer tools, and this platform makes it ten times easier! You can use Upfluence to find TikTok influencers based on targeted search criteria. Upfluence will guide you through evaluating and onboarding influencers. This tool will also handle all aspects of your campaign, including influencer payments and tracking and analytics. Most of Upfluence’s features are automated to boost your performance and optimize your time.

    upfluence_TikTok tools
    Source: Upfluence

    Key Features:

    • Influencer recruitment
    • Influencer management
    • Automated influencer campaigns
    • Influencer payment management
    • Tracking and analytics

    Pricing:

    • Contact for a custom quote

    Pros:

    • The influencer search tool is user-friendly, and businesses can find and evaluate thousands of influencers from around the world.
    • The email tool will tell you when influencers have opened your emails.
    • The analytics and metrics are detailed, and simple for users to extract valuable insights.

    Cons:

    • The influencer management tools are limited, and make it tricky to build personal relationships with influencers.
    • Occasional glitches in the email marketing tools.
    • Not as many micro-influencers as there could be.

    G2 Rating: 4.3/5

    Website: upfluence.com

    4 Best TikTok Tools for Video Editing

    1.InShot

    InShot is a popular tiktok scheduling tools for video editing on mobile devices. You can find this app on Google Play, with over 500 million downloads worldwide. What people love about InShot for TikTok video editing is how simple this tool is to use.

    You can edit, cut, trim, split, tiktok algorithm tools and enhance TikTok videos with stickers, effects, audio, and filters. It doesn’t take much time to learn how to use this tool, and you can start on the free plan. If you enjoy InShot and want access to its premium features, you can subscribe!

    inshot_tiktok tools
    Source: Inshot

    Key Features:

    • Music transitions
    • Video effects
    • Mobile app
    • Video collages
    • Background blur
    • Undo/redo edits
    • Photo editing

    Pricing:

    • Free Forever: Basic video editing tools and templates
    • Monthly: $3.99 p/m for all the features every month
    • Annual: $14.99 p/a for all the features per year
    • Lifetime Access: $34.99 once-off for all the features forever

    Pros:

    • Super easy to use tiktok editing tools for video creation, editing and sharing
    • Free plan offers enough features to try this tool out before purchasing it
    • The features and pricing is perfect for solo marketers and small businesses

    Cons:

    • InShot isn’t robust enough for advanced video and photo editing
    • There are limitations to InShot’s branding features and you may not be able to customize your videos the way you’d like
    • The free plan has loads of ads, which can be frustrating to deal with

    G2 Rating: N/A

    Website: inshot.com

    2.Zoomerang

    Like InShot, Zoomerang is a top tiktok engagement tools for video editing on a mobile device. You can download this app from Google Play, and it boasts over 10 million downloads. TikTok creators use Zoomerang to create short, engaging videos on the go. Zoomerang provides pre-built video templates to optimize your process. You can use the AI video effects features to help you create authentic content. You can also remove your videos’ backgrounds, and purchase enhancements, like emojis and stickers, from an in-app marketplace.

    zoomerang_Tiktok tools
    Source: zoomerang

    Key Features:

    • Background removal
    • AI video effects
    • Video templates
    • Video sharing
    • Marketplace for template elements like emoji’s

    Pricing:

    • Free Forever: Basic video editing and templates
    • Weekly: $5 per week for all the features
    • Annually: $29 per annum for all the features every year

    Pros:

    • Free plan is perfect for basic TikTok video editing
    • Simple to use, and you can edit videos from your phone.
    • Inexpensive TikTok video editing tool – perfect for freelancers, influencers and small teams

    Cons:

    • Zoomerang may be too basic for large businesses
    • There aren’t very many features, which can be limiting
    • The free plan has loads of ads

    G2 Rating: n/a

    Website: zoomerang.app

    3.Funimate

    Funimate is a step above typical TikTok video editors, and this tool offers advanced features and functions. You can add transitions and effects for super engaging TikTok videos. Funimate provides thousands of overlays and backgrounds and countless welcome and text effects to make your TikTok videos stand out.

    While this software isn’t too challenging to use, the premium features may require some time to get used to if you’re a newbie. You can settle with basic video editing features on the free plan, or access all of Funimate’s best functions for a weekly subscription.

    funimate_tiktok tools
    Source: Funimate

    Key Features:

    • Transitions and effects
    • 3D editing
    • Multi-layer editing
    • Thousands of overlays and backgrounds
    • Welcome effects
    • Text effects

    Pricing:

    • Free Forever: Basic video editing and templates
    • Weekly: $2.50 per week for basic and premium features

    Pros:

    • This is one of the most advanced video editing tools for TikTok that is still super easy to use
    • Small teams and solo marketers would appreciate how budget-friendly this app is
    • The support team is helpful and easy to contact

    Cons:

    • The app freezes a lot which can make video editing cumbersome
    • Once in a while a technical glitch may happen that doesn’t save your video draft
    • It can take a long time to save videos even if they’re not that big

    G2 Rating: n/a

    Website: funimate.com

    4.BeeCut

    If mobile video editing apps for TikTok don’t cut it, try this online software! BeeCut is the ultimate video editor for TikTok. This platform has robust tools and advanced video editing features, so you need some experience to enjoy what it offers.

    Users can create custom video intros, add visual effects and multiple layers to their videos, and use their favorite audio tracks and voiceovers. There are hundreds of fonts and design elements to choose from, making it easier to create high-quality, branded TikTok videos. BeeCut also allows creators to slow down, speed up, flip, split, cut, and trim videos!

    beecut_TikTok tools
    Source: BeeCut

    Key Features:

    • Trim, cut and split videos
    • Multiple timeline layers
    • Custom video intros
    • Visual effects
    • Voiceover and music
    • Video stabilization tool
    • Creative masks

    Pricing:

    • Monthly: $29.95 p/m for all the features every month
    • Annual: $39.95 p/a for all the features every year
    • Lifetime: $59.95 once-off for all the features forever

    Pros:

    • This software is budget-friendly while providing advanced video editing tools
    • Despite all the bells and whistles, it’s easy to learn how to use this tool
    • There are many branding functions to personalize your videos

    Cons:

    • The software has technical problems when users work with 3D objects for video editing
    • You can’t work with 4K videos because BeeCut doesn’t support the most recent codecs
    • It’s not seamless to share and export your videos

    G2 Rating: 5/5

    Website: beecut.com

    3 Best TikTok Tools to Gain More Followers

    1.TokUpgrade

    TokUpgrade offers a flexible pricing structure to boost your TikTok followers and engagement by buying real, targeted followers. Unlike many systems that sell fake TikTok followers, TokUpgrade helps businesses and influencers secure authentic, active followers aligned with their target audience.

    The auto-engage feature is also handy. On your behalf, TokUpgrade will automatically like and engage with people that follow profiles similar to yours. This platform provides more valuable functions t increase your followers, like real-time campaign suggestions and hashtag and user targeting.

    tokupgrade
    Source: TokUpgrade

    Key Features:

    • Custom audience targeting
    • Auto-engagement
    • Real-time campaign improvements suggestions
    • User targeting
    • Hashtag targeting

    Pricing:

    • Standard – Weekly: $15 per week for moderate organic growth, standard support and essential targeting features every week
    • Standard – Monthly: $49 p/m for all the same features as the weekly Standard plan, every month
    • Premium – Weekly: $25 per week for maximum organic growth, all targeting features, white listing, location targeting, hashtag target and user targeting every week
    • Premium – Monthly: $99 p/m or all the same features as the weekly Premium plan, every month

    Pros:

    • The pricing structure is very flexible, and business don’t have to make a monthly or yearly commitment
    • It’s very simple to use this software, and there isn’t a steep learning curve
    • The advanced targeting and profiling features make it easier to create content tailored to your most engaged followers

    Cons:

    • The features are limited, and business will need one or two more TikTok growth tools to complement this one
    • Because this platform sells TikTok followers, it’s hard for many business-owners and marketers to trust it’s edibility
    • You may experience many bugs while working with this software, and unless you’re a Premium member, getting support will take time

    G2 Rating: n/a

    Website: tokupgrade.com

    2.Fueltok

    FuelTok is a TikTok engagement bot that optimizes TikTok accounts by automatically interacting with targeted profiles. You can buy active followers, likes, and comments. FeulTok has delivered brands and creators with over five million followers, and over 6000 of their clients have become TikTok famous!

    When starting with this TikTok tool, users can set the hashtags, accounts, and locations they want to target for TikTok marketing. You can use custom settings to filter your results and narrow your targeting.

    fueltok_tiktok tools

    Key Features:

    • Automatic TikTok followers and engagement
    • Active accounts to boost your TikTok profile
    • Advanced settings to boost your posts
    • Instant TikTok engagement delivery

    Pricing:

    • Custom pricing (different packages for TikTok likes, comments and followers)

    Pros:

    • It’s quick and easy to buy automatic TikTok engagement
    • Unlike many platforms, Fueltok sells real TikTok likes, comments and engagements, so you don’t have to worry about bots messing up your TikTok algorithm
    • You can choose how to split your engagement between posts, and the pace at which each posts garners engagement

    Cons:

    • The price can be expensive because TikTok likes, comments and followers each have separate prices
    • If you’re not strategic about how quickly your account gains traction, some users may consider your followers and engagements fake
    • Dealing with any platform that sells automated TikTok engagement can be risky

    G2 Rating: n/a

    3.TokMatik.

    TokMatik is the best TikTok tool to boost followers if you only want to buy TikTok followers and engagements. Unlike the two other TikTok tools for followers we reviewed, TokMatik only specializes in real, active followers, likes, and comments to boost your TikTok presence.

    You can purchase different followers, likes, views, and comments packages, and you’ll get your engagement instantly! TokMatik also provides 24/7 support to ensure every business get’s what it paid for.

    tokmatik_tiktok tools
    Source: TokMatik

    Key Features:

    • Instant TikTok engagement
    • 24/7 support

    Pricing:

    •  Custom pricing and packages (likes, comments and followers)

    Pros:

    • TokMatik has over 1000 returning customers, so they have credibility
    • There are countless packages to work for your budget and ideal TikTok engagement

    Cons:

    • The price can be expensive because TikTok likes, comments and followers each have separate prices
    • If you’re not strategic about how quickly your account gains traction, some users may consider your followers and engagements fake
    • Dealing with any platform that sells automated TikTok engagement can be risky

    G2 Rating: n/a

    Website: tokmatik.com

    3 Best TikTok Tools for Creators

    1.Canva

    Canva is a popular choice for TikTok creators because of its limitless design possibilities and functions. This platform is also simple to use, and you can start creating from loads of ready-made templates.

    You can create lots of content for TikTok, like your thumbnail, display image, background image, and video content. To make your job much easier, Canva provides stock media and design elements like audio, different fonts, stickers, and transitions. You can plan your content through Canva and invite team members to collaborate.

    canva_tiktok tools
    Source: Canva

    Key Features:

    • Video and design templates
    • Thumbnail maker
    • Stock media
    • Stock audio
    • Content planner
    • Real-time suggestions
    • Team sharing
    • Create projects and teams

    Pricing:

    • Free: 250,000+ templates, 100+ design types, 1 million stock media and 5G cloud storage forever
    • Pro: $6.50 p/m, per user for 600 000+ premium templates, 100 million+ stock media, post scheduling, branding and 1TB cloud storage every month
    • Teams: $8 p/m, per 5 users for for 600 000+ premium templates, 100 million+ stock media, post scheduling, branding, team collaboration, custom workflows and 1TB cloud storage every month

    Pros:

    • The free option provides ample features and customization functions for solo marketers and small businesses
    • It’s easy to use this software, and they have countless templates that make designing without experience easy
    • The real-time editing tools and suggestions make team collaboration more efficient

    Cons:

    • The paid plans can become expensive for teams because the price is influenced by the number of users
    • High-level, complex designs are cumbersome to create with Canva
    • Some images and elements can’t be customized and resized to fit in your design templates

    G2 Rating: 4.7/5

    Website: canva.com

    2.TikTok Q&A

    TikTok Q&A is a built-in TikTok engagement tool, making it 100% free. This tool is to help creators connect better with their audiences, and grow conversations that build better relationships between the creator and their viewers. With this feature, users can ask questions during live streams through the comment sections.

    Their questions will be marked so creators can easily spot the questions they must answer. You can answer these questions through video replies or comments. Creators will also get a Q & link on their bios, so users can click on the link and get to a Q & page. This page will have all your past Q &A’s and allow your followers to ask you new questions.

    Q&A

    Key Features:

    • Real-time Q&A with TikTok audience
    • Analytics and reporting
    • Q&A page

    Pricing:

    • Free!

    Pros:

    • This tool is 100% free and easy to use
    • As TikTok Q&A is a built-in TikTk feature, you don’t have to worry about configuring and integrating a separate tool
    • The opportunity to host a live Q&A will help you develop closer relationships with your users

    Cons:

    • You can’t use this tool for anything besides running Q&A’s on TikTok

    G2 Rating: n/a

    Website: newsroom.tiktok.com

    3.Sprout Social

    Sprout Social is a necessary tool for TikTok creators with high-level campaigns. This platform is an all-in-one solution, and you can schedule posts, create detailed buyer persona profiles, and leverage real-time suggestions to optimize your content.

    Sprout Social also provides a social content calendar and planner to organize and streamline your TikTok marketing campaign and custom workflows for efficiency. Users can track real-time analytics through this TikTok tool, integrate countless apps, and access paid ad tools for TikTok and other social channels.

    sproutsocial_tiktok tools
    Source: Sprout Social

    Key Features:

    • Post scheduling
    • Automated workflows
    • Social content calendar and planner
    • Buyer persona profiling
    • Automated chatbots
    • Real-time analytics and tracking
    • Real-time suggestions
    • Paid ad tools

    Pricing:

    • Standard: $249 p/m for 5 social profiles, social content calendar, keyword tracking. profile tracking, review management and paid ad tools every month
    • Professional: $399 p/m for unlimited social profiles, social content calendar, keyword tracking, profile tracking, review management, paid ad tools, custom workflows and reports every month
    • Advanced: $499 p/m for unlimited social profiles, social content calendar, keyword tracking, profile tracking, review management, paid ad tools, custom workflows, reports, link tracking and automated chatbots every month
    • Enterprise: Contact for a custom quote

    Pros:

    • SproutSocial is well-known in the social media marketing space, and many marketers, creators and businesses trust this tool
    • As an all-in-one platform, TikTok creators can manage all their campaigns and content from one tool, lessening the burden of integration
    • All your most valuable data and metrics are condensed into actionable insights that are easy to evaluate

    Cons:

    • There aren’t many AI-powered features which take away from the platform’s overall gaol of efficiency
    • SproutSocial may have too many bells and whistles for low-level TikTok marketing campaigns, and you can’t buy separate tool packages

    G2 Rating: 4.3/5

    Website: sproutsocial.com

    3 Best TikTok Tools for Research.

    1.TrendTok

    Do you want to keep up with the latest TikTok marketing trends, and get personalized AI suggestions? You need TrendTok! TrendTok is a TikTok tool for research specializing in discovering trends for your niche.

    You can find topics that are going viral and TrendTok will help you create TikTok content that stands out. You can also research hashtag trends, trending creators, and future trends based on your audience’s behavior.

    trendtok_tiktok tools
    Source: TrendTok

    Key Features:

    • AI-trends
    • Personalized trend recommendations
    • Hashtag trends research
    • Predict trends
    • Trending creators

    Pricing:

    • Weekly: $2.99 per week for all features
    • Yearly: $19.99 per year for all features

    Pros:

    • You can quickly find trends based on your niche and audience
    • Having AI-powered tools to predict trends will ensure you don’t miss them
    • You save trending filters, sounds and music so you can use them later

    Cons:

    • This TikTok tool fo research is limiting in terms of features
    • There are a few bugs in the app, which can cause it to close unexpectedly

    G2 Rating: n/a

    Website: forusapps.com/trendtokapp

    2.Clout Meter

    Clout Meter is one of the simplest TikTok competitor research tools. This platform allows you to analyze public TikTok accounts and “spy” on them. You can uncover insights about public TikTok accounts, like their likes, comments, views, and follower growth/decline over time.

    Clout Meter provides intuitive dashboards and data charts to evaluate and measure this information. You can pinpoint your top competitors, and find TikTok creators to work with.

    clout meter_tiktok tools
    Source: Clout Meter

    Key Features:

    • Analyze TikTok profiles
    • Growth statistics
    • Reporting dashboard
    • Data charts

    Pricing:

    • Free: Limited profile search features.
    • Monthly: $24.99 p/m for premium features.

    Pros:

    • This software is affordable for most marketers and businesses.
    • Monitoring a profile’s growth statistics allows you to validate the profile.
    • You can seamlessly compare data through the intuitive charts.

    Cons:

    • This tool may be too basic for high-level TikTok marketing campaigns.
    • Such vast data can be confusing to beginners, and some marketers may not need all these data points.

    G2 Rating: n/a

    Website: producthunt.com/products/clout-meter

    3.Feed Pixel

    Feed Pixel considers itself a social media marketplace. This platform sells followers and engagement for every social media channel out there, including TikTok, Twitter, LinkedIn, Instagram, Facebook, and YouTube.

    You can buy instant followers and engagement from real accounts. But what’s more unique about Feed Pixel is this TikTok tool allows you to perform competitor analysis by uncovering insights about public accounts. You can also compare your analytics on different social channels to find marketing opportunities and gaps.

    feed pixel_tiktok tools
    Source: Feed Pixel

    Key Features:

    • Analyze social media profiles
    • Competitor analysis
    • Tracking dashboard
    • Instant TikTok followers and engagement

    Pricing:

    • Free: Limited profile search features.
    • Premium: $24.99 p/m for premium features

    Pros:

    • You can handle all your social media accounts’ engagement from one tool
    • It’s easy to analyze public social media accounts and compare your analytics to your competitors’
    • The tracking dashboard is intuitive and easy to understand

    Cons:

    • This tool is very limited.
    • It may be too expensive for some marketers and teams if they don’t need all the features.

    G2 Rating: n/a

    Website: feedpixel.com

    3 Best TikTok Tools to Track Analytics

    1.Analisa.io

    Analisa.io is one of the best TikTok tools for tracking and analytics because of how robust this tool is. This platform has features specialized to Instagram and TikTok, so if you need to optimize both social channels, even better!

    Analisa.io provides features for in-depth hashtag tracking, public profile analysis, engagement analytics, and competitor analysis. You can evaluate all your key metrics using one platform and explore historical data. Analisa.io has features for influencer mapping too. You can research, vet, and find the perfect influencers for your TikTok campaign.

    analisa.io_tiktok tools
    Source: Analisa.io

    Key Features:

    • Hashtag analytics
    • Engagement analytics
    • Performance analytics
    • Influencer mapping
    • Competitor analysis
    • Historical data and analytics

    Pricing:

    • Free: Limited post and hashtags analytics
    • Premium: $69 p/m for 5000 posts per social media profile, engagement activity and insight performance every month
    • Plus: $149 p/m for 5000 posts per social media profile, multi-format exports, dedicated support and in-depth tracking every month
    • Pro:$239 p/m for 5000 posts per social media profile, multi-format exports, dedicated support, and in-depth tracking every month

    Pros:

    • It’s easy to use this TikTok analytics tool, and if you opt for any of the paid plans, you can access in-depth analytics about your users
    • You don’t need to integrate many other data and reporting tools because Annalisa.io provided all the key tracking points and metrics you need
    • It’s an ideal analytics tool if your online reputation heavily relies on TikTok and Instagram

    Cons:

    • The free plan is too limited, and doesn’t support any analytics features for TikTok
    • There can be some bugs
    • The hashtag research feature is difficult to use and provides limited insights

    G2 Rating: 3.6/5

    Website: analisa.io

    2.TikBuddy

    TikBuddy is an online TikTok tool for tracking and analytics. You can use the free Chrome extension to accelerate your data-driven marketing strategies for TikTok. TikBuddy provides an easy-to-navigate dashboard of your key metrics and analytics.

    You can use this platform to track your products, perform competitor analysis on public TikTok accounts, and track targeted profiles. Users can configure affiliate management programs through TikBuddy, and export custom reports to share their performance and analytics over time.

    tikbuddy_tiktok tool
    Source: TikBuddy

    Key Features:

    • Tracking dashboard
    • Product tracking
    • Competitor analysis
    • Affiliate management
    • Audience profiling
    • Profile tracking
    • Creator sorting and ranking
    • Export reports
    • Custom tracking reports

    Pricing:

    • Free: 1 user, 50 video search results, 3 video reports daily, 3 hashtag reports daily and 5 audience profile reports daily every month
    • Basic: $69 p/m for 3 users, 1000 video search results, 100 video reports daily, 50 hashtag reports daily and 50 audience profile reports daily, every month
    • Premium: $179 p/m for 5 users, 3000 video search results, 500 video reports daily, 100 hashtag reports daily and 200 audience profile reports daily, every month
    • Professional: $399 p/m for 10 users, 5000 video search results, 1000 video reports daily, 300 hashtag reports daily and 500 audience profile reports daily, every month

    Pros:

    • TikBuddy offers a sound suite of TikTok analytics tools to understand your competitors, creators and overall marketing. The product ranking features are a big bonus to this
    • The pricing structure may be a little expensive but each offers generous limits, which would be more than enough for most small businesses
    • It’s more convenient to use one tool for your TikTok analytics, rather than integrating many, and this is what TikBuddy makes possible

    Cons:

    • The free plan is highly limiting, forcing you to pay for a subscription
    • There is a steep learning curve because of all the analytics this tool gathers and evaluates
    • The price may be too expensive for businesses that won’t need all this tool’s features

    G2 Rating: n/a

    Website: tikbuddy.com

    3.Socialinsider

    SocialInsider is more than just an analytics tool and gives businesses and agencies every feature they need to understand their audience and discover TikTok marketing opportunities.

    You can use this platform to set custom metrics, track your KPIs, perform competitor analysis and benchmark your data against industry leaders. SocialInsider provides strategic insights, like content ideas and AI suggestions to boost your TikTok presence. Brands can also draw custom reports, to share with their teams and analyze their campaign performance.

    socialinsider_tiktok tools
    Source: SocialInsider

    Key Features:

    • Competitor analysis
    • Benchmarking
    • Custom reports
    • Custom metrics
    • Historical data
    • KPI overview
    • Content ideas
    • Real-time insights

    Pricing:

    • Social Media Manager: $99 p/m for 20 social profiles, historical data of 6 months, 1 user, live support within 12 hours, benchmarking and exportable reports every month
    • Agency:$199 p/m for 20 social profiles, historical data of 12 months, 5 users, live support within 6 hours, benchmarking, exportable reports and customizable reports every month
    • Enterprise: Contact for a custom quote

    Pros:

    • This TikTok analytics tool is a fantastic option for small to mid-level businesses
    • It’s very easy to use this platform, and you can effortlessly track all your TikTok marketing data from one dashboard
    • With access to content ideas and real-time insights, you have the data and opportunity to personalize your TikTok marketing strategy to your followers and extract valuable insights from their analytics

    Cons:

    • There is no free plan, and the prices may be expensive for some businesses
    • Historical data reports can take some time to generate
    • The design of the reports needs to be improved as they aren’t attractive or professional

    G2 Rating: 4.6/5

    Website: socialinsider.io

    3 Best TikTok Tools for Editing & Effects

    1.Lomotif

    Need a 100% free TikTok tool for video editing and effects? Lomotif is the answer! This free TikTok tool will help you add more effects and design elements to your videos. Besides basic editing, you can add fun transitions, and audio tracks and create montages.

    Lomotif specializes in editing and effects for TikTok videos, so you can rest assured knowing you have the perfect editing features at your fingertips.

    Lomotif Logo
    Source: Lomotif

    Key Features:

    • Filters and effects
    • Text and emoji effects
    • Cut, trim and split videos
    • Montage creator
    • Stickers
    • Transitions
    • Music

    Pricing:

    • Free!

    Pros:

    • You can download this TikTok tool and add effects and edits to your videos anywhere!
    • This tool is free, making it an ideal choice for solo marketing and basic TikTok marketing
    • You don’t need any video editing experience for this tool

    Cons:

    • This software may be too basic for large companies
    • You can’t create long videos
    • Sometimes the elements like the stickers and emoji’s can take some time load

    G2 Rating: n/a

    Website: lomotif.com

    2.Quik

    Quik, a video editing effects product by GoPro is available on Google Play for TikTok video editing on the go. This TikTok tool has loads of video layouts, frames, effects, filters, and transitions for viral TikTok videos.

    You can also do basic editing, add fast and slow motion movements to your videos, and transitions. Because Quik is for adventurous videos, it does take time to get used to the functions and features.

     

    quik_tiktok tools
    Source: Quik

    Key Features:

    • Trim, cut and split videos
    • Add effects and filters
    • Transitions
    • Frames
    • Video layouts
    • Automated music synced to videos
    • Slow and fast motion movements

    Pricing:

    • Free: Limited video editing and effects features
    • Monthly: $1.99 p/m for all premium features
    • Annual: $9.99 per year for all premium features

    Pros:

    • You don’t need video editing to use this tool, and it’s the perfect solution for beginners
    • The paid plans are affordable and flexible for basic TikTok marketing campaigns
    • Because this video editing app is available on mobile, you can edit your TikTok videos anywhere

    Cons:

    • The features are too simple for high-level TikTok marketing
    • It’s not the best option for complex video editing and effects
    • This app works best for GoPro owners

    G2 Rating: n/a

    Website: gopro.com/en/us/shop/quik-app-video-photo-editor

    3.CapCut

    CapCut is another free TikTok tool for video editing and effects. You can download this tool, or use the free Chrome extension. Despite all the bells and whistles, it’s simple to use CapCut.

    This tool offers automatic captions, several video formats, and audio tracks based on music trends and sound effects. The text-to-speech tool supports various languages and voice effects, to give your TikTok videos added enhancements.

    capcut
    Source: CapCut

    Key Features:

    • Text-to-speech
    • Auto captions
    • Effects
    • Cut, trim and split videos
    • Several video formats
    • Sound effects
    • Trendy music
    • Text overlay
    • Edit videos online

    Pricing:

    • Free!

    Pros:

    • Although this tool is much more intricate than many other TikTok video editing tools, it’s still simple to use and you don’t need video editing and design experience
    • The free plan offers ample features suited to solo marketers and small teams
    • You can edit online and don’t have to download CapCut (and they have a mobile app!)

    Cons:

    • This is not an ideal tool for complex video editing and effects
    • There are many technical problems with the mobile and desktop apps

    G2 Rating: n/a

    Website: capcut.com

    3 Best TikTok Tools for Business.

    1.Seek Socially.

    Seek Socially is a fantastic TikTok tool for business growth. The basis of this tool is to buy real TikTok followers and engagements, but Seek Socially offers more valuable features too. Based on custom search criteria, businesses can target specific users and public profiles.

    You can also gain insights into your audience and competitors. What’s also different about Seek Socially are the AI-powered features to provide accurate analysis of your target users.

    Seek Socially_TIKTOK tools
    Source: Seek Socially

    Key Features:

    • User targeting
    • Hashtag targeting
    • User filters
    • User engagement

    Pricing:

    • Starter: $49 p/m for standard organic growth, normal support, throttled growth, hashtag targeting and user targeting every month
    • Premium: $99 p/m for maximum organic growth, priority support, unlimited growth, hashtag targeting, user targeting, location targeting and campaign improvements every month

    Pros:

    • This is a basic tool for TikTok marketing growth
    • You can engage with highly targeted social media accounts and users because of the advanced targeting features
    • it’s not expensive for large teams requiring a simple, TikTok tool for growth marketing

    Cons:

    • Seek Socially isn’t a great TikTok tool for complex growth campaigns
    • The price is much too high for marketers and small teams
    • If you don’t use Instagram alongside TikTok, you won’t find purpose in this platform

    G2 Rating: n/a

    Website: seeksocially.com

    2.CopySmith

    CopySmith is an AI-content writing tool that can help businesses optimize their TikTok marketing campaigns. You can rely on this tool to create personalized content for your TikTok ads, videos, and profile.

    For businesses that manage several social media accounts. CopySmith can create targeted content in bulk, saving you loads of time! This tool also has built-in SEO features to optimize your content for maximum reach.

    copysmith_tiktok tools
    Source: CopySmith

    Key Features:

    • AI copywriting
    • Product descriptions
    • Bulk copywriting
    • SEO
    • eCommerce templates
    • A/B testing

    Pricing:

    • Starter: $19 p/m for 75 credits, 20 plagiarism checks, 50 product descriptions and 50 bulk content uploads every month
    • Professional: $59 p/m for 400 credits, 100 plagiarism checks, 100 product descriptions and 100 bulk content uploads every month
    • Enterprise: Custom quote

    Pros:

    • The pricing is affordable for small businesses
    • You can quickly and conveniently create content for loads of your TikTok posts in advance
    • All the additional features for eCommerce marketing and SEO make Copysmith handy in other aspects of your marketing strategies

    Cons:

    • The AI generated content can be of poor quality sometimes, so you must review and edit your content thoroughly
    • This tool won’t work for marketers and small teams that don’t have boat loads of TikTok content to create
    • Your credits can expire if you don’t use them enough

    G2 Rating: 4.3/5

    Website: copysmith.ai

    3.Pallyy

    Pallyy is an all-in-one scheduling and analytics platform for social media marketing. You can integrate all the popular social apps into this platform, like TikTok, Instagram, Facebook, and YouTube.

    Businesses can create pre-set hashtags lists based on research, share their content with team members, and use the built-in emoji widget to enhance captions. Because of how affordable Pallyy is, it also works for sole marketers and TikTok creators.

    Pallyy
    Source: Pallyy

    Key Features:

    • Post scheduling
    • All social media integrations
    • Pre-set hashtag lists
    • Team collaboration
    • Built-in emoji widget

    Pricing:

    • Free Forever: 1 social set, 15 scheduled posts, feed planner, reports and calendar views
    • Premium: $15 p/m for bulk scheduling, additional users and social sets, a custom domain and custom analytics reports

    Pros:

    • The free plan is ideal to test out this tool, or for solo marketers needing a beginner-friendly scheduling platform
    • There aren’t any bells and whistles, making it a fantastic and affordable solution for TikTok post scheduling
    • The interface is intuitive and makes using the platform seamless and enjoyable

    Cons:

    • If you need an all-in-one social scheduling tool, Pally is not the right choice
    • Mid-level and large teams won’t find value in this software
    • You may have to manually schedule some posts with large media files

    G2 Rating: n/a

    Website: pallyy.com

    3 Best TikTok Tools for Monitoring

    1.Hootsuite

    Hootsuite is a fantastic option for TikTok monitoring tools. Businesses can monitor their posts, hashtags, and analytics from one system. You can integrate all your social media channels for robust tracking and analytics.

    Hootsuite provides intuitive tracking dashboards to measure and evaluate your TikTok marketing performance. You can also draw custom reports, and share this data with key stakeholders.

    hootsuite_tiktok tools
    Source: Hootsuite

    Key Features:

    • Post scheduling
    • All social media integrations
    • Hashtag research
    • AI trends
    • Custom worfklows
    • Team collaboration
    • Content library
    • Analytics and reporting

    Pricing:

    • Professional:$49 p/m for 1 user, 10 social accounts, unlimited posts, post scheduling and monitoring incoming messages and social inbox
    • Team: $249 p/m for 3 users, 20 social accounts, unlimited posts, post scheduling and monitoring incoming messages, social inbox and team assignments
    • Business: $739 p/m for 5 users, 35 social accounts, unlimited posts, post scheduling and all premium monitoring features
    • Enterprise: Custom quote

    Pros:

    • Hootsuite is the perfect for high-level TikTok marketing campaigns that require more integrations and features to succeed
    • Although Hootsuite has so many different functions and features, it doesn’t take too long to learn how to navigate this platform
    • Hootsuite does a great job of displaying analytics and tracking so you can monitor your performance across multiple social channels

    Cons:

    • This platform is too expensive and robust for small teams or basic TikTok marketing campaigns
    • Hootsuite can be a waste of money if you have other robust platforms providing overlapping features
    • Depending on your media source, your images may not appear as they should when you schedule your TikTok posts

    G2 Rating: 4.1/5

    Website: hootsuite.com

    2.Exolyt

    Exolyt is the ultimate solution for TikTok monitoring. While this software may be a little pricey, it’s worthwhile for mid-level or large teams. There isn’t any aspect of TikTok and your profile you can’t monitor.

    Exolyt provides features to monitor TikTok music, trends, videos, creators, and hashtags. You can also monitor and track your influencer marketing campaign, perform social listening, and expert all your data in custom reports.

    exolyt_tiktok tools
    Source: Exolyt

    Key Features:

    • Competitor analysis
    • TikTok trends
    • TikTok video tracking
    • TikTok music tracking
    • Social listening
    • Influencer campaign tracking
    • Hashtag research
    • Data export

    Pricing:

    • Free Trial: 7 Days
    • Influencer: $79 p/m for 1 account, email support, TikTok trends and reports
    • Agency: $349 p/m for unlimited accounts, chat support, TikTok trends, reports, social listening and competitor analysis
    • Enterprise: $599 p/m for unlimited accounts, Slack support, TikTok trends, reports, social listening, competitor analysis, audience demographics and API integrations

    Pros:

    • You don’t need your credit card to start the free trial, which is a fantastic way to test this tool out before committing
    • Businesses don’t need many other analytics tools, as Exolyt tracks and monitors their performance across multiple social channels and campaigns
    • It’s really easy to export data in bulk

    Cons:

    • If you need a basic TikTok monitoring tool, this platform may be too expensive or confusing because of all the features
    • It will take time to learn how to navigate Exolyt, and large businesses must find a way to provide their teams with brief training
    • Some of the features take a long time to load, but this shouldn’t be a consistent problem with updated processing units

    G2 Rating: n/a

    Website: exolyt.com

    3.YouScan

    YouScan specializes in TikTok social listening to understand your audience, create tailored content and boost your engagement. You can use this platform to conduct market research, monitor and track your competitors, target and monitor influencers and manage your online reputation. YouScan also has features for AI data segmentation for accurate audience targeting, and data tags to organize and monitor your analytics.

    youscan_tiktok tools
    Source: YouScan

    Key Features:

    • AI social listening
    • Market research
    • Competitor analysis
    • Reputation management
    • Influencer targeting
    • Spam filtering
    • AI data segmentation
    • Data tags

    Pricing:

    • Custom quote

    Pros:

    • Although YouScan has so many features and functions, the platform performs smoothly and is user-friendly
    • YouScan has super impressive data coverage, and if you find some areas of your TikTok account you can’t monitor, the customer support can help you build custom tracking points
    • You receive real-time notifications when YouScan detects a spike or decline in your reputation

    Cons:

    • The price isn’t suited for small businesses and marketers, and if you want to use this tool, you have to pay a pretty penny
    • This system has a lot of bells and whistles, so businesses need to take time to understand these functions and train their teams
    • You may have to wait for new features to launch, but YouScan updates their software consistently

    G2 Rating: 4.7/5

    Website: youscan.io

    Conclusion

    TikTok marketing is popular, and businesses and creators need the best TikTok tools for maximum engagement and reach. TikTok tools can help you discover valuable insights about your competitors and users, schedule and automate your posts, and leverage your key metrics to optimize your performance. You can find TikTok tools for free, and paid, and many offer flexible pricing for businesses and sole marketers and creators.

    Frequently Asked Questions

    What are the best TikTok tools for marketing?

    The best TikTok tools for marketing include Upfluence, SocialPilot and Iconsqaure. These platforms have features and functions for successful TikTok marketing campaigns. This article covers the best TikTok tools for marketing, research, analytics, video editing and more, and the pros, cons and pricing for each software.

    What are the best TikTok video editing tools?

    The top tools for editing TikTok videos and adding effects include InShot, Zoomerang, BeeCut and Funimate. More top tools for editing TikTok videos are Lomotif, Quik and CapCut. Read this article for more of the best TikTok tools, the pros and cons of each and how much they cost.

    Are TikTok tools worth it?

    Yes, TikTok tools are worth it because different tools optimize different aspects of your marketing campaign. You can find TikTok tools to boost engagement, help you find targeted profiles and perform competitor analysis, and track your performance. Read this article for the ultimate TikTok tools.

    References

    TikTok For Business: The Roundup: How to use the power of sound on TikTok and TikTok: Center of the internet’s attention

    Statista: Monthly TikTok app user engagement in the United States from October 2019 to March 2020

    Datareportal: Essential TikTok Statistics and Trends for 2023