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14 Best Agencies to Boost Your PR in 2024 [Full Review]

By Leah Clark Last updated: 20 minute read Branding, Content & CreativeMarketing Agencies

Public relations (PR) is vital to boosting a brand’s reputation and garnering credibility. Many brands work with PR services to improve images or manage negative publicity. It is an area often overlooked or mistaken as something only large enterprises would need. 

We’ve created a detailed review of the best companies specializing in public relations, as well as the key services and importance of this topic. This guide will help you decide whether you would need this service and, if so, choose the right fit that works for your brand!

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    14 Best PR Marketing Companies in 2024

    1.Edelman

    edelman_PR marketing agencies

    Edelman

    New York City, United States

    Our Score

    4.8 

    AGENCY SNAPSHOT

    Founded: 1952

    Location: HQ in New York, 60 offices in United States, Ireland, UK, France, Belgium, Germany, UAE, Spain, Saudi Arabia, Kenya and 14 other countries in Latin America, Europe, Africa, the Middle East and Asia Pacific.

    Number of Employees: 1001 – 5000

    KEY SERVICES

    • Public Relations
    • Brand Journalism
    • Crisis & Reputation Risk
    • Media Relations
    • Public Affairs
    • Research & Data Analytics

    NOTEWORTHY CLIENTS

    • UNFPA
    • Dove / Unilever
    • Xbox

    WHY CHOOSE THEM?

    Edelman is the largest independent public relations agency in the world. Businesses can take advantage of their global spread to enter new markets. With over 60 offices spread across the globe, they help their clients build impactful campaigns.

    This PR agency has bagged numerous industry awards and offers expert services for crisis and reputation risk, public affairs, media relations, and data analytics.

    edelman_PR marketing agencies
    Source: Edelman

    2.BCW

    BCW_PR marketing agencies

    BCW

    New York City, United States

    Our Score

    4.8 

     

    AGENCY SNAPSHOT

    Founded: 1953

    Location: HQ in New York, United States with offices in Canada, South Africa, Finland, France, Germany, Italy, Norway, Belgium, China, and 26 other countries in Asia Pacific, Europe, Latin America, and the MENA region.

    Number of Employees: 1001 – 5000

    KEY SERVICES

    • Public Relations
    • Brand Marketing
    • Corporate Reputation
    • Government Relations
    • Influencer Advocacy
    • Issues & Crisis
    • Corporate Public Affairs

    NOTEWORTHY CLIENTS

    • Colgate Palmolive
    • Lenovo
    • Dubai Sports Council

    WHY CHOOSE THEM?

    BCW is a global firm formed through the merger of Burson-Marsteller and Cohn & Wolfe. This is an award-winning agency with services ranging from corporate reputation and public affairs to government relations. They have a diverse team of PR specialists. BCW is part of the WPP Group, one of the world’s most comprehensive advertising service groups.

    BCW_PR marketing agencies
    Source: BCW

    3.FleishmanHillard

    f&h_PR MARKETING AGENCIES

    FleishmanHillard

    St. Louis, United States

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 1946

    Location: HQ in St. Louis, Missouri, United States, with offices in the United States, Canada, Brazil, Germany, 

    Number of Employees: 1001 – 5000

    KEY SERVICES

    • Public Relations
    • Financial and Professional Consulting
    • Public and Government Relations
    • Technology Consulting 

    NOTEWORTHY CLIENTS

    • PepsiCo
    • Samsung
    • Bayer

    WHY CHOOSE THEM?

    FleishmanHillard is a member of the Omnicom Group, an American global media, corporate communications holding, and marketing company. FleishmanHillard has worked with global brands, like Samsung and PepsiCo to develop effective PR campaigns that boost brand reputation and awareness. You can rely on this agency for expert financial and professional consulting services and PR campaigns that amplify your business.

    f&h_PR MARKETING AGENCIES
    Source: fleishmanhillard

    4.Brunswick

    brunswick_pr marketing agencies

    Brunswick

    London, UK

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded:1987

    Location: HQ in London, UK with offices in the US, Europe, Asia Pacific and IMEA region.

    Number of Employees: 1001 – 5000

    KEY SERVICES

    • Public Relations
    • Financial and Corporate Communications
    • Investor Relations
    • Opinion Research

    NOTEWORTHY CLIENTS

    • British Airways
    • Marks & Spencer
    • Newcastle United

    WHY CHOOSE THEM?

    Brunswick Group is an advisory firm helping companies to build trusted relationships with all their stakeholders. Though they often refrain from publishing their clients’ details, they represent firms like British Airways, Marks & Spencer, the Bank of Scotland, and many more of the world’s biggest companies. They have experts in every PR-related vertical and provide specialized services for investor relations, financial and corporate communications, and opinion research. Brunswick Group has 23 offices in 14 countries.

    brunswick_pr marketing agencies

    Source: Brunswick

    5.Ketchum

    Ketchum

    New York City, United States

    Our Score

    4.7 

     

    AGENCY SNAPSHOT

    Founded: 1923

    Location: HQ New York, United States with 130+ offices and affiliates in over 70 countries.

    Number of Employees: 1001 – 5000

    KEY SERVICES

    • Public Relations
    •  Issues & Crisis
    •  Public Affairs
    •  Reputation Management
    •  Executive Advisory Services
    •  Financial Communications

    NOTEWORTHY CLIENTS

    • Project Management Institute
    • Gillette
    • Whirlpool

    WHY CHOOSE THEM?

    Ketchum is in 70+ countries across the globe and serves a wide range of industries. They offer services for PR campaigns and full-service communications consultancy. From this agency, you can expect financial communications, reputation management, crisis management, and public affairs.

    ketchun_pr marketing agencies
    Source: Ketchum

    6.MSL Group

    MSL_PR Marketing Agencies

    MSL Group

    Paris, France

    Our Score

    4.6 

     

    AGENCY SNAPSHOT

    Founded: 2009

    Location: HQ in Paris, France with 100 offices in 40 countries

    Number of Employees: 1001 – 5000

    KEY SERVICES

    • Public Relations
    • Brand Development
    • Crisis and Issues
    • Experiential/Event Marketing
    • Influencer Marketing
    • Media Relations

    NOTEWORTHY CLIENTS

    • Proctor & Gamble
    • Lilly
    • Invisalign

    WHY CHOOSE THEM?

    MSL is an impressive PR marketing agency that is part of a network of companies specializing in strategic communications and engagement. This agency offers PR solutions for small businesses wanting to drive more targeted traction and enterprises aiming to secure valuable investors and solidify stakeholders. Unlike many PR marketing agencies on this list, MSL provides expert campaigns for experiential and influencer marketing. With an agency like MSL you can accelerate brand awareness and credibility from multiple channels.

    MSL_PR Marketing Agencies
    Source: MSL

    7.Hill+Knowlton Strategies

    H+K strategies

    Hill+Knowlton Strategies

    New York City, United States 

    Our Score

    4.7 

     

    AGENCY SNAPSHOT

    Founded: 1927

    Location: HQ in New York, USA with over 59 global offices in North America, South America, Africa, Asia and Australia. 

    Number of Employees: 1001-5000

    KEY SERVICES

    • Public Relations
    • Issues & Crisis
    • Media Relations
    • Public Affairs
    • Content Marketing Strategy

    NOTEWORTHY CLIENTS

    • Colgate
    • Oculus
    • La Liga

    WHY CHOOSE THEM?

    Hill+Knowlton Strategies, known as H+K Strategies, is an international PR marketing agency. They have over 80 offices globally, serving over 40 markets. Their approach combines strategy, creativity, and data-driven PR marketing strategies. H+K Strategies has won the EMEA PR Network at the Campaign Agency of the Year Awards for the third time in three years. Working with Twitter to launch its Arabic (Feminine) language was one of this agency’s most notable campaigns. This campaign drove the #FeminineArabic campaign and is one of Hill+Knowlton Strategies’ many successful PR case studies.

    H+K strategies
    Source: Hill+Knowlton Strategies

    8.5W Public Relations

    5wpr

    5W Public Relations

    New York, United States  

    Our Score

    4.8 

     

    AGENCY SNAPSHOT

    Founded: 2003

    Location: HQ in New York City with offices in Miami, Florida, USA

    Number of Employees: 201 – 500

    KEY SERVICES

    • Public Relations
    • Public Affairs & Government
    • Event Marketing
    • Digital Marketing
    • SEO & Online Reputation Management

    NOTEWORTHY CLIENTS

    • Epicor
    • Newport Academy
    •  L’Oréal

    WHY CHOOSE THEM?

    5WPR is known for cutting-edge PR campaigns, digital presence and practices across several B2C and B2B categories. This agency has won several awards and has worked with brands like L’Oréal and Newport Academy. 

    They helped The Green Beret Foundation secure over 200,000,000 media impressions. You can develop custom campaigns to drive awareness and visibility through SEO, digital marketing, online reputation management, event marketing, and PR.

    5wpr
    Source: 5wpr

    9.MC Group

    MC Group_PR Marketing agencies

    MC Group

    Berlin, Germany

    Our Score

    4.7 

     

    AGENCY SNAPSHOT

    Founded: 1993

    Location: Berlin, Germany

    Number of Employees: 1001 – 5000

    KEY SERVICES

    • Public Relations
    • Content Production
    • Event
    • TV & Film Production
    • Global Travel
    • Maximum Media

    NOTEWORTHY CLIENTS

    • Turkish Airlines
    • DAAD
    • Air Malta

    WHY CHOOSE THEM?

    With more than 80 offices worldwide, MC Group is the only German-based marketing and communications agency with network branches in all 28 EU member states and all key business centers worldwide. They offer a one-stop shop with all the PR and marketing solutions you could need under one roof.

    Founded in 1993, MC group is one of the youngest on our list. Nonetheless, they boast big names as part of their clientele, like Vodafone, Air Malta, and Bayer. MC group is currently the largest independent PR and advertising agency in Germany and Europe. They are also a market leader in corporate and national branding and communications, political communications, PR, and digital marketing.

    MC Group_PR Marketing agencies
    Source: MC

    10.Havas PR

    HAVAS

    Havas PR

    New York City, United States  

    Our Score

    4.9 

    AGENCY SNAPSHOT

    Founded: 1994

    Location: HQ in New York City, with additional offices in the US, South America, the Middle East & Africa, Europe, and Asia Pacific

    Number of Employees: 10,001+

    KEY SERVICES

    • Public Relations
    • Media Relations
    • Social And Digital Media
    • Content Production And Marketing
    • Stakeholder Relations
    • Data And Predictive Analytics
    • Brand Marketing

    NOTEWORTHY CLIENTS

    • Coca-cola
    • PWC
    • Toyota
    • Aspen
    • Novartis
    • Kellogs
    • Virgin Mobile
    • Toyota
    • Japan Airlines
    • Costa Coffee
    • Volvo

    WHY CHOOSE THEM?

    With offices in 37+ countries, Havas PR’s client base consists of some of the biggest brand names in the world. This agency has a valuable range of services for large businesses and enterprises. 

    The Havas PR Global Collective is part of Havas – a top-five global advertising and communications group. In their leadership team. Havas PR has many award-winning PR and digital marketing specialists. What put’s this agency in its own league is the 360-degree services it offers. You can work with Havas PR to develop custom digital marketing, PR, media relations, social media marketing, content marketing, and brand marketing strategies. They rely on data-driven solutions for impactful PR campaigns, and Havas PR has a long list of impressive clients.

    HAVAS
    Source: Havas

    11.Ogilvy

    ogilvy_PR marketing agencies

    Ogilvy

    Global

    Our Score

    4.5 

    AGENCY SNAPSHOT

    Founded: 1948

    Location: Global with offices in over 90 countries

    Number of Employees: 10,001+

    KEY SERVICES

    • Public Relations
    • Digital Marketing
    • Brand Identity
    • Content Marketing

    NOTEWORTHY CLIENTS

    • IKEA
    • Samsung
    • Pizza Hut
    • Coca-Cola
    • Turkish Airlines
    • Rolls Royce

    WHY CHOOSE THEM?

    Ogilvy is a PR marketing agency that operates in many different countries around the globe. This agency has worked with a long list of well-known brands, including Pizza Hut, Turkish Airlines, Rolls Royce, and IKEA. 

    Ogilvy is based in New York City. They specialize in brand strategy, advertising, customer engagement, PR, influence marketing, digital transformation, and strategic partnerships. One of Ogilvy’s most impressive PR campaigns is its partnership with Dove. Ogilvy worked with Dove to create a movement provoking India to confront how beauty biases are amplified when finding a life partner. 

    ogilvy_PR marketing agencies
    Source: Oglivy

    12.Teneo Holdings

    teneo

    Teneo Holdings

    New York & Global 

    Our Score

    4.8 

    AGENCY SNAPSHOT

    Founded: 2011

    Location: HQ in New York, USA with office in Cardiff, UK, and 40 other offices around the world

    Number of Employees: 1001 – 5000

    KEY SERVICES

    • Public Relations
    • Government & Public Affairs
    • Crisis Management
    • Research & Analytics
    • Organizational Performance
    • Financial Communications & Investor Relations

    NOTEWORTHY CLIENTS

    • FIFA
    • Facebook
    • Vivendi

    WHY CHOOSE THEM?

    Teneo Holdings has countless offices around the globe and many well-known brands in its portfolio. Companies like FIFA and Facebook are on their client list.

    You can work with this agency for effective PR marketing strategies centered around your brand, crisis management campaigns, financial communications, and investor relations. This is the agency you want to work with for high-level PR that involves attracting and securing investors and stakeholders.

    Teneo
    Source: Teneo

    13.FTI Consulting

    FTI Consulting

    FTI Consulting

    Washington DC, United States  

    Our Score

    4.6 

    AGENCY SNAPSHOT

    Founded: 1982

    Location: Washington DC, USA, with offices in 31 countries around the world

    Number of Employees: 5001 – 10,000

    KEY SERVICES

    • Strategic Communications
    • Corporate Reputation
    • Crisis Communications
    • Digital & Insights
    • Financial Communications
    • Public & Government Affairs
    • Transaction Communications
    • Business Transformation & Strategy
    • Data & Analytics
    • Dispute Advisory & International Arbitration
    • Information Governance, Privacy & Security

    NOTEWORTHY CLIENTS

    • Wells Fargo
    • Queensland Nickel
    • Steinhoff Creditors

    WHY CHOOSE THEM?

    FTI Consulting is a successful agency offering high-level PR solutions for enterprises and large organizations. This agency can develop strategic communication channels and information governance and privacy frameworks. They rely on data-driven PR solutions to help your brand maintain and grow a positive public image. 

    FTI Consulting also offers business consulting and transformation, making this an ideal choice for businesses like Wells Fargo and Steinhoff Creditors. You can work with this agency for business transformation, data-driven campaigns, and security governance.

    FTI Consulting Strategic Communications Homepage

    14.APCO Worldwide

    APCO_PR marketing agencies

    APCO Worldwide

    Washington DC, United States

    Our Score

    4.8 

    AGENCY SNAPSHOT

    Founded: 1984

    Location: Washington DC, USA, with another 27 offices across the world

    Number of Employees: 1001 – 5000

    KEY SERVICES

    • Public Relations
    • Government & Public Affairs
    • Crisis Management
    • Research & Analytics
    • Organizational Performance
    • Financial Communications & Investor Relations

    NOTEWORTHY CLIENTS

    • eBay
    • GAP
    • MARS

    WHY CHOOSE THEM?

    APCO is an independent and majority women-owned PR marketing agency. They have published media coverage in 38 languages across 147 countries and achieved over 7.6 billion social media impressions. This agency offers crisis management, research and analytics, organizational performance, and PR marketing.

    Winning multiple awards, APCO develops expert PR campaigns to reflect your brand’s story and amplify your values. They have worked with eBay and MARS, among other world-renowned organizations, and there’s nothing APCO doesn’t offer for PR marketing. 

    APCO_PR marketing agencies
    Source: APCO

    Public Relations and Its Importance

    PR is the practice of managing the image of an organization to influence the public’s perception of its brand – how people think about the business. You may be familiar with press releases and trade shows. But today’s tactics extend to all media and communications to maintain and grow your business reputation. 

    PR also covers practices like crisis management, which minimizes the effects of negative publicity and finds ways to turn it around. A sound strategy starts with a good understanding of what your audience thinks about your brand and how this changes based on your business and marketing decisions. 

    This area can also broadly cover government relations and public affairs, which can include relations with various trade, industry, non-profit, charities, etc.

    Why is it important?

    • Positive Brand Image: It helps drive consistent and positive public attention, which is a competitive edge that others cannot easily copy. A fantastic brand image can’t be bought off the shelf, but there are strategies and tactics that can improve it.
    • Access to Resources and Avenues: For brands and particularly small businesses, there might be many trade or industry organizations that could help but simply not previously aware of or inaccessible to. PR services can often manage those introductions.
    • Increased Credibility: Having third parties talk about your business positively increases its credibility. The media only runs content they believe is credible and their audience will find interesting. Their third-party endorsement builds your reputation and confidence in your audience.

    Source: Rachel Whynot

    Services Offered by A PR Marketing Agency

    Market Research

    Market research is the key to unlocking the benefits of PR. It could be done in different ways, like surveys, interviews, and focus groups. Agencies may conduct research on media outlets, influencers, and media hosts focused on your target audience or business industry. This will help them understand your audience and then design an effective PR campaign for you.

    Media Relations

    After getting a good understanding of your target audience, the PR company proceeds to engage the most suitable media. They can handle the relationship between the media and your business. They pitch your brand to media outlets, journalists, and influencers to get media mentions and coverage. They also develop media content for you and respond to media queries.

    Event Planning

    PR companies organize events, tradeshows, and outreach as tools to increase brand awareness and reputation. They can help communicate with your audience and draw media outlets to cover your events.

    Government Relations and Public Affairs

    Although not traditionally under the public relations umbrella, many PR companies offer these services. PR professionals serve as a medium between companies and governments, trade associations, non-profit groups, political organizations, etc., and make introductions and build relationships, often to influence policies or advocate for the company. 

    Crisis Management

    Organizations can encounter crises at any point in their existence. While it is often not hoped for, PR companies are equipped to confront crisis situations in a very professional manner. They typically have a ready crisis communication plan and could designate an official spokesperson who can adequately address tough and hostile questions professionally.

    PR Marketing Agencies Services Breakdown

    Market Research

    Media Relations

    Event Planning

    Government Relations and Public Affairs

    Crisis Management

    Conclusion

    There you go. A list of the best agencies to help you execute successful PR campaigns. They can propel your entire company towards expansion and success. Building a recognizable brand image requires conscious and effective effort and is a worthwhile investment. Get your PR where it needs to be with the help of these agencies!

    Frequently Asked Questions

    What is PR marketing?

    It is the practice of managing a business's reputation and public perception. Excellent PR is imperative for increased credibility, brand awareness, increased web traffic and lead generation.

    What is the difference between a PR and a digital marketing agency?

    While the two are often confused, they are different. Marketing aims to increase sales more directly, whereas PR aims to boost brand or company image. The latter is sometimes part of the marketing department. Within the same newspaper, marketing could feature upcoming promotional events in a paid advertising spot, while PR could arrange a company executive interview to speak about upcoming new product launches.

    Are PR marketing marketing agencies worth it?

    Yes, they are worth it! They have the expertise and services to accelerate your brand image and authority. They have good connections and avenues that might not be easily accessible to you.

    Who needs a PR agency?

    Almost anyone who needs to manage their public reputation for one reason or another. For example, an entrepreneur might need to find an effective way to communicate with and attract potential investors. A brand might need to manage a product recall and the resulting negative publicity. A non-profit organization might need to identify communication channels to reach potential donors.

    How much does PR cost?

    Monthly retainers can go between $1,000-30,000, depending on the size of the agency. Certain small agencies could offer an hourly rate of $125, vs. mature, large agencies at >$500/hour.

    Do celebrities have PR agents?

    Almost certainly. Similar to a brand or a business, celebrity publicists strategize and actively manage public image and media access to shine the best light on the celebrity.

    References

    Statista: Public relations (PR) market value worldwide in 2020, 2021, and 2025

    Meltwater: 20 Most Important PR Statistics for 2024

    Prowly: 20+ PR Industry Statistics You Should Know in 2023