Influencer marketing has become one of the most powerful ways for brands to connect with highly engaged audiences – but managing campaigns can be complex and time-consuming without the right tools.
That’s where influencer management platforms come in!
These platforms help brands and agencies streamline everything from creator discovery and outreach to content approval, payments, and performance tracking.
In this review, we break down the best influencer management platforms available today, including pros and cons and pricing, so you can confidently choose the right software to level up and scale your influencer marketing!
Here’s a quick review of the best software in 2025, how much they cost, the pros and cons of each, and how we rate them:
Top Influencer Management Tools | Pricing | Pros & Cons | Our P2P Rating |
Influencity |
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Tapfiliate |
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Afluencer |
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Modash |
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Upfluence |
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Traackr |
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IZEA |
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Onalytica |
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Read on for the full reviews and more details about them!
Influencer management platforms are software tools that help brands, agencies, and marketers streamline the entire process of working with influencers.
Instead of managing campaigns manually with spreadsheets, emails, contracts and manual payments, these platforms centralize everything in one place, offering features for:
Using a good influencer management software or platform makes it easier to find, manage, and measure influencer partnerships at scale, saving time and improving ROI.
Management platforms differ from influencer marketplaces in that they’re focused more on managing, monitoring, and optimizing campaigns than on providing a database of influencers and connecting brands with influencers in that database.
These are the top influencer management platforms to create, manage and optimize your influencer marketing campaigns:
Founded in 2014, Influencity has been working non-stop to create the best Al-powered platform on the market.
Their product, known to withstand algorithm updates, has more than 60 different functionalities and currently helps over 2,000 companies worldwide manage end-to-end campaigns.
This tool, made by people with years of experience in the market, has built brand awareness for the likes of Johnson & Johnson, Nestle, Reprise, and Isobar.
Influencity offers a search engine with over 170M results available worldwide. Features include demographics, interests or brand affinity, audience overlap analysis, fake follower checks, campaign management tools, and reporting.
Pros:
Cons:
Website: https://influencity.com/
Tapfiliate is primarily an affiliate/referral management solution, but many companies use it to successfully manage their influencers, and it’s one of the highest-ranking referral solutions, so we decided to include it here.
With Tapfiliate, customers can fully embrace the powers of online media and partner with influencers to reach new audiences and promote their business.
Easily set up your own referral and influencer programs in minutes with over 30+ plug-and-play integrations for e-commerce and SaaS.
Their innovation allows content creators to be given their own referral links and coupon codes, as well as a branded dashboard with access to marketing materials they can use to promote your business.
Additionally, you will have detailed reporting to track KPIs and gain insights into what is moving the needle.
The referral software supports multiple languages and currencies, so you can run a global campaign. Plus, you can custom-brand your sign-up pages, referral links, and emails.
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Website: tapfiliate.com
Meet influencers and creators on Instagram, TikTok, YouTube, Twitter and Facebook.
Afluencer is the easiest platform to get started with. It connects you with influencers in e-commerce or B2B niches on various social media platforms.
Advertising has never been easier. You can post a “Collab” opportunity in minutes and begin fielding applications from qualified influencers the same day.
Search by interests, followers, social channels, desired demographics, and more. You post, and Afluencer recruits for you.
Connecting you with influencers on these social media:
Easy to evaluate your influencer candidates. When you approve an influencer, an intro is made, and you can directly message your new partner.
Pros:
Cons:
Website: Afluencer.com
Modash is a platform that lists every creator with 1000+ followers on Instagram, TikTok, and YouTube.
It offers advanced influencer discovery and analysis, provides direct email addresses, and allows you to manage and monitor all your campaigns from one place.
Modash offers a much broader selection of influencers than opt-in marketplaces. Robust search filters allow you to discover the ideal candidate based on your exact criteria.
Detailed analysis data shows you everything from demographics, locations, and engagement rates to audience information, including audience overlaps.
Modash also offers excellent management and content monitoring features.
Using lists, you can organize and monitor your recruitment pipelines, assign labels/statuses to each creator (such as contacted, hired, or rejected), and keep track of follow-ups.
You can also import influencers you’re already working with and add them to your lists within Modash.
Custom labels make it even easier to find creators with a particular label (e.g. ‘vegan’ or ‘student’ or ‘living in Paris’), which is really useful when you need something very specific for a possible influencer collaboration.
Notes are available to your whole team, so you can keep everyone on the same page, and you can attach documents, like briefs and contracts, to keep everything in one place and save time.
Modash’s content monitoring features allow you to monitor live content by specifying the list of influencers and the hashtags they will use.
It then automatically gathers all the relevant posts (even temporary ones like Instagram stories) and saves them to your dashboard, where you can generate reports, see detailed analytics, and identify content for repurposing.
Modash is a simple and intuitive platform that offers everything you need to run effective campaigns and scale up your influencer advertising.
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Website: modash.io
Upfluence is a leading platform that offers everything from influencer discovery, analysis, and recruitment to ongoing management, performance measurement, in-depth reporting, and payment automation.
Upfluence has a vast influencer database spanning all types of influencers, from nano- and micro-influencers to celebrities, across a wide range of niches.
Social media platforms supported include Instagram, TikTok, YouTube, and more.
Its powerful search filters help you find the perfect creators for your needs, and the platform can identify organic influencers and potential brand ambassadors among your clients.
Social listening features monitor niche-related hashtags and mentions, enriching your influencer strategies and helping you connect with organic brand advocates.
Upfluence integrates seamlessly with your email marketing funnel, CRMs, PayPal, and Zapier.
It also integrates with top e-commerce platforms like Shopify , BigCommerce, WooCommerce, and Adobe Commerce, making it an ideal choice for e-commerce brands.
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Website: upfluence.com
Traackr is one of the best-known platforms, and it started in the industry’s early days.
The platform features a comprehensive influencer database with a great set of search filters, robust management features, detailed reporting, and insightful analytics.
Other features include audience analysis, visualization maps, social listening, and campaign tools.
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Website: traackr.com
IZEA is a pioneer in the modern influencer industry. A wealth of experience and expertise backs its comprehensive solution.
They describe their product as “Technology powered by an opt-in marketplace of content creators, influencers, and over eight years of real-life program data.”
The platform offers an influencer database for discovery and outreach, analytics, and a suite of campaign management tools.
The platform is free to join for influencers, who boast an average cash compensation of $763.50 per month.
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Website: https://izea.com/software
Onalytica positions its platform as a technology partner to brands and agencies and is an established industry leader.
The company offers a mix of technology and teams dedicated to analytics, influencer activation, and customer success.
Onalytica’s IRM tool is better suited for finding and managing influencers rather than creating and managing campaigns.
Pros:
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Website: https://www.onalytica.com/
Looking for expert advice and managed influencer marketing services?
Check out our detailed reviews of the best influencer marketing agencies to work with!
We know that creating your own social influencer network can become tedious, and a lack of centralized data and analytics could mean you are “flying blind” or losing out on valuable opportunities.
We also know that sometimes you might need more than one tool, so here are a few more for effective, optimized, data-driven influencer marketing execution:
Influencer management platforms make running influencer campaigns easier and more effective by centralizing every step of the process, from discovering the right creators to managing relationships, streamlining campaign workflows, ensuring compliance, and tracking performance.
Instead of juggling spreadsheets, emails, and multiple tools, brands can handle outreach, contracts, content approvals, payments, and analytics all in one place.
The influencer management platforms we have reviewed here will save time, reduces errors, and provide clear insights into ROI, and ultimately help you run more scalable, efficient, and successful influencer campaigns.
An influencer CRM (customer relationship management software) or Influencer Relationship Management (IRM), is a software tool that facilitates the ongoing communication and relationship with your group of influencers. It operates like a standard CRM, with additional features to ensure you have everything you need to successfully carry out your influencer campaigns. Including communication, reporting, social media integration, and data enrichment. Take a peek at our review of the top influencer relationship management tools, to help you manage your influencers.
The top tools include Upfluence, Influencity, Traackr, Modash, and TapInfluence. These tools will definitely help you strengthen and streamline your influencer marketing campaigns. To see the complete list of tools, including our comprehensive review on each platform, check out our full article.
It refers to the management and maintenance of influencer relationships between influencers and the content they create and draws inspiration mainly from Customer Relationship Management (CRM). IRM as a brand strategy, focuses on using influencers to boost sales and ultimately strengthen customer loyalty and trust. Have a look at our full and thorough review of the top influencer relationship management tools.
Yes, influencer marketing can help your website's SEO. When large amounts of traffic are referred to your website from social platforms, that can help boost your search rankings on the pages where traffic is active. If you get enough traffic from your influencer pages, you can see the rankings for your keywords move up on that page! Just make sure they are converting and not bouncing. The more traffic you gain via social media organically, the larger the audience you can begin retargeting ads with. This will help with optimizing your paid search ads (PPC) and paid social ads. All user-generated content (such as blogs) and user engagement will only further help your overall search presence.
G2 Crowd: Influencer Marketing Tool Reviews
Capterra: Influencer Marketing Software Reviews
Sci-Tech Today: Influencer Marketing Statistics By Market Size And AI Impact
Statista: Influencer Marketing Usage Rate in the United States from 2020 to 2025
Influencer marketing has become one of the most powerful ways for brands to connect with highly enga...
Influencer marketing has become one of the most powerful ways for brands to connect with highly enga...
Influencer marketing has become one of the most powerful ways for brands to connect with highly enga...
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