Cold Email Strategy: 10-Step Guide + Case Studies in 2026
Cold or bulk unsolicited electronic mail marketing in the hands of smart marketers can be a huge boost
Cold or bulk unsolicited electronic mail marketing in the hands of smart marketers can be a huge boost
There are many possibilities and apprehensions regarding B2B influencer marketing. However, many B2B marketers, in particular, consider influencer
Discount marketing is severely underrated but, done right, it can skyrocket your business! As a strategy, it has
Referral or referring links are ingrained in the digital marketing techniques associated with any company’s current advertising strategy.
Influencer marketing has become one of the biggest marketing mediums, and influencers abound on platforms like TikTok, Instagram,
Podcasts have been around for a long time. Often free and easily available, they cover a variety of
![10 Loyalty Program Benefits & Stats for SMEs [2020 Ultimate Guide] - A person cutting a piece of paper - Business](https://peertopeermarketing.co/wp-content/uploads/2019/10/Attract-an-Audience-16.png)
Satisfied customers are NOT always loyal. In the words of customer service expert, Shep Hyken: “There’s a big
Brand loyalty might be the only thing that counts. A bold statement, eh? But, clearly when there are
Running a successful influencer marketing or promotional campaign is challenging, to say the least! First, there’s the time
Is it becoming increasingly difficult to get your products in front of the right people these days? If
![Customer Marketing: The 2020 Guide [+ 3 Powerful Strategies & Examples] - A close up of a book - Digital marketing](https://peertopeermarketing.co/wp-content/uploads/2019/07/Attract-an-Audience-20.png)
Not all customers are the same. Of course, we know this! So, why are marketers sometimes ignoring the
When you think of demand generation, it may seem synonymous with lead generation but there are certain differences
![10 Loyalty Program Benefits & Stats for SMEs [2020 Ultimate Guide] - A man holding a sign - Sales](https://peertopeermarketing.co/wp-content/uploads/2019/10/Attract-an-Audience-10.png)
Keep seeing the same 3 digital marketing experts in your LinkedIn feed? Or is your digital marketing strategy
Retail marketing is a tricky business. That is why, for this guide, we consulted the retail marketing experts
As influencer marketing grows, more businesses decide to create their first campaigns. According to Business Insider, in 2026,
![10 Loyalty Program Benefits & Stats for SMEs [2020 Ultimate Guide] - A close up of a sign - Strategy](https://peertopeermarketing.co/wp-content/uploads/2019/10/Attract-an-Audience-18.png)
Loyalty Marketing has been a part of marketing strategies for years. Recently, it has started to emerge as a
The statistics are clear and e-commerce email marketing is still one of the most effective channels for online
Measuring digital marketing kpi campaigns is critical for success. However, some marketers forget or neglect to do so.
Partnership marketing is a broad term for several collaborative marketing techniques, including affiliate marketing, influencer marketing, loyalty marketing,
Years ago, product designers realized that throwing in new designs without consulting with the manufacturing team is a
Marketing teams spend a lot of time cutting short clips, adding text, and exporting the same edit in
Email marketing is one of the easiest, most powerful, and cost-effective growth channels for small and medium businesses.
To be successful on Amazon, you need a great Amazon PPC marketing strategy. Amazon’s own data reveals that
Programmatic advertising has transformed the way brands buy and deliver digital ads with automated systems that leverage data
Demand generation has become a core growth lever for B2B brands that want more than short-term leads. Instead
Google Local Services Ads (LSAs) are one of the most effective ways for local, service-based businesses and professional