VIP Customers: How to Identify Them & How to Treat Them (Guide 2025)
Every business has those extra-special, extra valuable VIP customers. They’re the ones who generate the most revenue for
Every business has those extra-special, extra valuable VIP customers. They’re the ones who generate the most revenue for
Every day we see Business-to-Consumer (B2C) loyalty programs all around us. However, Business-to-business (B2B) loyalty programs are far
We know you appreciate your customers – they’re the lifeblood of your business, after all. But do your
With a plethora of marketing channels and strategies to choose from, marketing spend is easily eaten up without
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Building a loyal customer base isn’t just good for business—it’s essential for long-term growth. The right customer loyalty
Customer relationship management (CRM) is a critical component of a successful digital marketing campaign. CRM is the backbone
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Satisfied customers are NOT always loyal. In the words of customer service expert, Shep Hyken: “There’s a big
Brand loyalty might be the only thing that counts. A bold statement, eh? But, clearly when there are
![Customer Marketing: The 2020 Guide [+ 3 Powerful Strategies & Examples] - A close up of a book - Digital marketing](https://peertopeermarketing.co/wp-content/uploads/2019/07/Attract-an-Audience-20.png)
Not all customers are the same. Of course, we know this! So, why are marketers sometimes ignoring the
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Loyalty Marketing has been a part of marketing strategies for years. Recently, it has started to emerge as a
Partnership marketing is a broad term for several collaborative marketing techniques, including affiliate marketing, influencer marketing, loyalty marketing,
Defining your target customers is an essential first step for any business or marketing strategy! Creating customer personas
Customer loyalty programs are a vital part of retail marketing strategies. Are you hunting for some inspiration for yours?
Ever had difficulty retaining your current clients? Imagine this: you have the best product, the most advanced marketing
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Customer loyalty is an important part of a business’ success and turns one-time buyers into returning customers. You can
In 2025, Australia is firmly in the era of video-first content, with YouTube leading the charge. Whether you’re
The world of sales prospecting has evolved and, driven by data and AI intelligence, strategies are smarter, faster,
Video-first content now dominates social feeds. This is quickly moving from a trend to an industry standard. Social
AI sales tools are no longer a nice-to-have. They’re doing the heavy lifting and providing the insights you
Collaborating with fashion YouTubers offers an unmatched opportunity to increase reach, drive engagement, and build authentic stories around
Influencer marketing in the fitness niche is stronger than ever, and YouTube is leading the charge. From home