VIP Customers: How to Identify Them & How to Treat Them (Guide 2025)
Every business has those extra-special, extra valuable VIP customers. They’re the ones who generate the most revenue for
Every business has those extra-special, extra valuable VIP customers. They’re the ones who generate the most revenue for
Every day we see Business-to-Consumer (B2C) loyalty programs all around us. However, Business-to-business (B2B) loyalty programs are far
We know you appreciate your customers – they’re the lifeblood of your business, after all. But do your
With a plethora of marketing channels and strategies to choose from, marketing spend is easily eaten up without
![10 Best Customer Loyalty Software and Apps to Increase Customer Retention in 2020 [Full Review] - A screen shot of a computer - Business](https://peertopeermarketing.co/wp-content/uploads/2019/09/Attract-an-Audience-19.png)
If you are in a business with short purchasing cycles or commodity products, you would understand retaining existing
Customer relationship management (CRM) is a critical component of a successful digital marketing campaign. CRM is the backbone
![10 Loyalty Program Benefits & Stats for SMEs [2020 Ultimate Guide] - A person cutting a piece of paper - Business](https://peertopeermarketing.co/wp-content/uploads/2019/10/Attract-an-Audience-16.png)
Satisfied customers are NOT always loyal. In the words of customer service expert, Shep Hyken: “There’s a big
Brand loyalty might be the only thing that counts. A bold statement, eh? But, clearly when there are
![Customer Marketing: The 2020 Guide [+ 3 Powerful Strategies & Examples] - A close up of a book - Digital marketing](https://peertopeermarketing.co/wp-content/uploads/2019/07/Attract-an-Audience-20.png)
Not all customers are the same. Of course, we know this! So, why are marketers sometimes ignoring the
![10 Loyalty Program Benefits & Stats for SMEs [2020 Ultimate Guide] - A close up of a sign - Strategy](https://peertopeermarketing.co/wp-content/uploads/2019/10/Attract-an-Audience-18.png)
Loyalty Marketing has been a part of marketing strategies for years. Recently, it has started to emerge as a
Partnership marketing is a broad term for several collaborative marketing techniques, including affiliate marketing, influencer marketing, loyalty marketing,
Defining your target customers is an essential first step for any business or marketing strategy! Creating customer personas
Customer loyalty programs are a vital part of retail marketing strategies. Are you hunting for some inspiration for yours?
Ever had difficulty retaining your current clients? Imagine this: you have the best product, the most advanced marketing
![10 Loyalty Program Benefits & Stats for SMEs [2020 Ultimate Guide] - Business](https://peertopeermarketing.co/wp-content/uploads/2019/10/Attract-an-Audience-14.png)
Customer loyalty is an important part of a business’ success and turns one-time buyers into returning customers. You can
AI sales tools are no longer a nice-to-have. They’re doing the heavy lifting and providing the insights you
Collaborating with fashion YouTubers offers an unmatched opportunity to increase reach, drive engagement, and build authentic stories around
Influencer marketing in the fitness niche is stronger than ever, and YouTube is leading the charge. From home
Healthcare technology is growing rapidly. Startups, scaleups, and established firms are racing to launch tools that promise better
As AI-generated content becomes more common, the need to verify whether text was written by a human or
Micro-influencer campaigns can be powerful when done right. With smaller, highly engaged audiences and stronger trust, micro-influencers often
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