VIP Customers: How to Identify Them & How to Treat Them (Guide 2025)
Every business has those extra-special, extra valuable VIP customers. They’re the ones who generate the most revenue for
Every business has those extra-special, extra valuable VIP customers. They’re the ones who generate the most revenue for
Every day we see Business-to-Consumer (B2C) loyalty programs all around us. However, Business-to-business (B2B) loyalty programs are far
We know you appreciate your customers – they’re the lifeblood of your business, after all. But do your
With a plethora of marketing channels and strategies to choose from, marketing spend is easily eaten up without
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Building a loyal customer base isn’t just good for business—it’s essential for long-term growth. The right customer loyalty
Customer relationship management (CRM) is a critical component of a successful digital marketing campaign. CRM is the backbone
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Satisfied customers are NOT always loyal. In the words of customer service expert, Shep Hyken: “There’s a big
Brand loyalty might be the only thing that counts. A bold statement, eh? But, clearly when there are
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Not all customers are the same. Of course, we know this! So, why are marketers sometimes ignoring the
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Loyalty Marketing has been a part of marketing strategies for years. Recently, it has started to emerge as a
Partnership marketing is a broad term for several collaborative marketing techniques, including affiliate marketing, influencer marketing, loyalty marketing,
Defining your target customers is an essential first step for any business or marketing strategy! Creating customer personas
Customer loyalty programs are a vital part of retail marketing strategies. Are you hunting for some inspiration for yours?
Ever had difficulty retaining your current clients? Imagine this: you have the best product, the most advanced marketing
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Customer loyalty is an important part of a business’ success and turns one-time buyers into returning customers. You can
Account-based marketing helps businesses focus their resources on high-value target accounts for more personalized, efficient, and coordinated marketing
SEO is no longer just an afterthought for businesses of all sizes. In fact, up to 68% of
Marketing teams are under more pressure than ever. Competition is increasing, customer attention is harder to win, and
YouTube is one of the largest social platforms globally, attracting over 2.5 billion monthly users. For most companies,
AI SEO tools have gone from being a helping hand to becoming the central driving force for higher
The influence of AI on marketing is changing how companies execute campaigns, monitor customer behavior, and drive real