In today’s data-driven world, leveraging the power of AI for data analysis has become essential for businesses looking to gain actionable insights and make informed decisions quickly. AI-powered tools for data analysis streamline the process of gathering, processing, and interpreting vast amounts of data, enabling teams to extract meaningful patterns and trends to guide decision…

Amazon Prime Day is a record-breaking annual event in e-commerce, with Amazon sales of over $14 billion last year. For Amazon sellers and affiliates, Prime Day is one of the sales events of the year, and it presents a massive opportunity to gain revenue in a short period of time. So, how much revenue can…

We have reached 2025, and the influencer landscape is evolving in ways you never imagined. With new platforms emerging and consumer behaviors shifting, staying ahead of the game is vital for your brand’s success. Ubiquitous is a top influencer marketing trends 2025 with a wealth of experience and expert insights into the current trends driving…

Social media has evolved from a novelty to an integral part of our day-to-day lives. With the explosive adoption of chatgpt and other large language models, Artificial intelligence (AI) is doing much the same thing. We now have hundreds of advanced AI apps for social marketing to help you plan, create, manage, and optimize your social strategies…

In 2025, video is king. Video marketing is booming, especially for social media marketing, which is moving steadily toward placing video content front and center. The problem is that video content is hard to create. It takes time, expertise, recording equipment, editing software, and actors and voice actors. That is where AI video generators come…

Are you gearing up to launch and advertise a new product? A run-of-the-mill marketing agency may not cut it if you want the best results, including visibility and conversions. Product marketing agencies specialize in bringing new products to market using advanced marketing strategies that go far beyond demographics. The scope of work differentiates these agencies…

Marketing awards are a highly competitive space and we all like to win! But when it comes to entering competitions and winning awards, the rewards are much more than the prize you take home at the end of the night. Aside from the euphoria of recognition and reward, you can gain valuable insights from the…

Mobile marketing is a powerful component of digital marketing and businesses of all sizes, across all industries, can benefit from a great mobile marketing strategy! Mobile devices are everywhere – more than 90% of the global population uses mobile phones, and more than 83.72% of the global population owns a smartphone. When it comes to internet…

Incrementality is the most precise and accurate method to measure the real value generated by individual marketing activities. In marketing, we always strive to optimize your marketing to drive real growth and achieve tangible business results. Most of us spend considerable time tracking attribution and various metrics and KPIs and continually adjusting and refining our…

Knowledge bases are the key to implementing a successful knowledge management system, offering the necessary ease-of-use for efficient information handling and accessibility. As organizations grow and evolve, they develop an invaluable bank institutional knowledge, which often lies untapped, siloed in departments, or held in the minds of your most valuable employees. Harnessing that wealth of…

Artificial intelligence writing tools can write all your content for you at a fraction of the cost and in a fraction of the time! The content is so good that you can’t even tell that a real person didn’t write it. It is also completely original and optimized for SEO. …at least, that is what…

TikTok has firmly established itself as a major player in the social media arena. The platforms’ meteoric growth, high engagement rates, and popularity with a younger demographic have led to the rise of a new generation of social media personalities, commonly known as TikTokers. TikTok influencers are some of the most, well, influential, influencers on…

Your email reputation, or sender reputation, plays a huge role in your deliverability, and ultimately the success of your email marketing. In the simplest terms, a poor email rating increases the likelihood of your emails being sent to spam or not delivered at all. If your emails do not land in your contact’s inbox, they…

With influencer marketing and video marketing dominating the digital marketing landscape in 2025, YouTube Influencers are a vital component of successful marketing. YouTube is the second-largest social media platform after Facebook and the second-largest search engine after Google. It has more than 122 million active users daily, watching videos for entertainment, educational, product research, and…

Working with Amazon influencers is one of the best ways to boost awareness of your brand and increase your sales on Amazon marketplaces! Social media, influencer marketing, and advertising are essential for success, especially in e-commerce. Influencers help you reach exactly the right audience for your brand and promote your products to an engaged and…

Healthcare is a complex and highly competitive space, with a unique set of marketing challenges and opportunities. Effective healthcare marketing bridges the gap between successful marketing and the specific demands of the sector, to drive sales and patient loyalty.   In this guide, we’re covering everything you need to know about marketing for healthcare marketers…

Influencer marketing has evolved from a trend into a powerful, mainstream strategy—and in 2026, it’s more essential than ever. With billions of dollars flowing into the industry and creators driving engagement across every platform, brands of all sizes are investing in influencer campaigns to build trust, boost visibility, and drive conversions. This curated review of…

Building and maintaining a good brand reputation is critical for success in an increasingly online world, especially through social media. With the internet and social media, in particular, consumers, stakeholders, potential employees, and the general public have access to a vast amount of information about every brand. From online reviews and ratings, social media posts,…

Crowdfunding marketing is the key to a successful crowdfunding campaign! Crowdfunding relies on a ‘crowd’ of people who will donate or invest small amounts to fund your dream and make it a reality. To reach that crowd, and engage and excite them, you need to promote your campaign! Creating a community of people who believe…

An effective pre-launch marketing strategy is the key to driving a successful product launch and generating those initial sales and revenue that you need to succeed. Done right, this campaign will increase awareness and generate buzz and anticipation for your new product or service. It will help you build a list of contacts; generate leads…