To be successful on Amazon, you need a great Amazon PPC marketing strategy.
Amazon’s own data reveals that 70% of customers don’t click past the first page of search results. For Amazon sellers, that only means one thing – If your product isn’t organically on the first page, it basically doesn’t exist.
The solution is Amazon PPC ads that place your products directly in front of the right people, at exactly the right time, while they’re actively shopping for what you provide!
However, Amazon PPC has evolved into something far more complex than just keyword bidding. The algorithm changes constantly, competition gets fiercer by the day, and managing effective PPC campaigns requires specialized knowledge that takes time to develop.
That’s where an expert Amazon PPC agency comes in!
In this review, we have the top Amazon PPC agencies with the expertise, experience, and tools to get the most from your PPC campaigns.
We also cover what Amazon PPC marketing agencies do, the key services they provide, and how to pick the right one.
Let’s jump right in!
Amazon PPC agencies manage your pay-per-click advertising campaigns on Amazon. They’ll take care of everything from keyword research to bid management, so that you can concentrate on other areas of your business.
Working specifically with Amazon sellers, they’ll help you build and optimize Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Their understanding of the Amazon marketplace’s ecosystem sets them apart from “regular” digital marketing agencies. They know how the A9 algorithm works, what drives the Buy Box, and how to set up PPC campaigns that convert.
Watch: Travis Marziani‘s Amazon PPC Guide 2026 – Amazon Advertising Strategy for Beginners:
The core services provided by a specialist Amazon PPC marketing agency include:
What’s an Amazon PPC Agency?
An Amazon PPC agency is a specialized marketing firm that manages, optimizes, and scales advertising campaigns for Amazon sellers and vendors. They use targeted advertising (Sponsored Products, Display) to increase visibility, drive sales, lower Advertising Cost of Sales (ACoS), and maximize Return on Advertising Spend (ROAS)
Here are the top Amazon PPC agencies for proven strategies and expert execution to boost sales and drive profitable growth on Amazon:
AGENCY SNAPSHOT
Founded: 2014
Location: UK, with operations across Europe and Global markets
Employees: 51-200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Amazowl is the obvious choice for any brand hoping to expand internationally, with extensive experience running multilingual Amazon marketing campaigns in various European countries.
Their work with household names like Pepsi shows they can handle enterprise-level accounts
If you’re selling in multiple countries and need expert Amazon PPC management and localization, Amazowl has the niche expertise to drive success.
Their team knows how to navigate different European markets, creating specific plans that target local audiences without sacrificing your brand’s identity.
AGENCY SNAPSHOT
Founded: 2005
Location: Corona, California
Employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
With over 2 decades in the game, MarketplaceValet has a depth of experience not just as a PPC agency, but as a full-blown Amazon partner that handles everything from fulfillment to advertising.
They are perfect if you want one team to manage your entire Amazon presence.
The agency’s CEO mindset means they treat your margins as if they were theirs. They know that at the end of the day, profitability matters more than vanity metrics.
If you need a partner who understands how to manage an Amazon business rather than write ads, MarketplaceValet delivers.
AGENCY SNAPSHOT
Founded: 2018
Location: Seattle, USA, with offices in Dubai and India
Employees: 51-200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
SalesDuo differentiates itself with technology. Their in-house AI system is working 24/7 on your Amazon PPC campaigns while you’re sleeping. As ex-Amazon employees (85% of the team), they have an inside track that most agencies don’t.
The agency has so far managed 250+ brands, delivering over $3 billion in sales and an average year-over-year growth rate of 80% for clients.
SalesDuo’s real-time API integration means your campaigns are constantly optimized, not just during monthly check-ins. If you’re looking for predictable hands-off growth powered by AI, SalesDuo offers something special.
AGENCY SNAPSHOT
Founded: 2015
Location: Brooklyn, New York
Employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
IGPPC keeps things simple and effective. They’re an Amazon and Walmart PPC exclusive agency, so you don’t have to worry about being just another client for their team; they understand the platforms inside out, which translates into campaign success.
The agency’s focus on both PPC and organic ranking sets them apart from agencies that only chase clicks. They understand that sustainable growth comes from improving your overall visibility, not just throwing money at ads.
Amazon PPC clients who’ve worked with them have reported 48% sales increases within 12 months and 27% reduction in ACOS in 90 days.
AGENCY SNAPSHOT
Founded: 2018
Location: Atlanta, Georgia
Employees: 500-1K
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
MyAmazonGuy brings scale with systems that work. Their 4-phase SEO strategy, combined with PPC, is a one-two punch for your Amazon visibility.
However, what sets them apart is their ability to manage every Amazon roadblock, from listing optimization to suspension appeals.
As a full-service seller central Amazon agency, they employ a holistic approach to drive traffic to your listing and boost your conversions.
They’ll build your PPC campaigns, optimize your SEO, and manage every other pillar of your Amazon presence, strengthening both your brand and your performance.
AGENCY SNAPSHOT
Founded: 2012
Location: Culver City, California
No of Employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Amazon Growth Lab has worked with some of the world’s biggest brands. They use advanced keyword strategies and have pinpoint budget control.
Their results say it all: 1,477% sales increase for Ray-Ban in 8 months, growing Ernst Grain to $10M with only 2.5% TACOS.
The agency has been around for over 12 years and maintains a client retention rate of over 98%. With 24/7 availability and 1,500+ successful campaigns, they’ve proven they can scale brands of any size.
They also share insights constantly via their podcast, The Amazon Playbook.
AGENCY SNAPSHOT
Founded: 2018
Location: Austin, Texas
Employees: 51-200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Canopy Management was named the fastest-growing Amazon agency in America by the Inc. 500.
Founded by Brian R. Johnson, a recognized leader in Amazon PPC, they bring best-in-the-business knowledge, $3.2 billion in revenue managed, and more than 1,000 brands scaled.
Their white-glove approach means you’re treated like a true partner, and clients report an average 84% profit growth and a 99.2% retention rate.
The agency’s bespoke approach and deep technical expertise make it ideal for brands ready to scale seriously.
AGENCY SNAPSHOT
Founded: 2022
Location: Brisbane, Australia
No of Employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Headline takes a pure data-driven approach to Amazon marketing and advertising. It’s one of the best Amazon agencies and focuses on building comprehensive strategies using advanced data and analytics.
The agency’s proprietary data lake integrates multiple data sources for insights that other Amazon PPC agencies miss.
Headline’s team combines Amazon advertising experts with data scientists, giving you strategic and analytical horsepower. For brands that want sophisticated, analytics-based campaign management, Headline offers something unique.
AGENCY SNAPSHOT
Founded: 2009 (began with own brand), agency services since 2019
Location: Providence, Utah
No of employees: 2-10
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Skale Strategy built its own brand to $40 million in annual revenue on Amazon before becoming an agency. They’ve lived the exact challenges you face as an Amazon seller, with an understanding of inventory forecasting, compliance issues, and the operational side.
This seller-first perspective means they recommend strategies that actually work in practice, not just on paper. Their customized approach and ongoing support make them the perfect partner for brands that want someone who truly understands the Amazon journey.
AGENCY SNAPSHOT
Founded: 2016
Location: Frisco, Texas, and San Diego, California
Employees: 51-200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Pirawna is an aggressive growth marketing agency, and its results speak for themselves. They’ve helped clients generate over $1 billion in Amazon revenue with 37+ exits at $10 million+ and 3 exits of $1 billion!
And they don’t just optimize your campaigns; they also programmatically target your competitors’ branded traffic.
On average, clients see 10x the monthly sales on Amazon within a year with no additional ad spend. With an all-US-based team and private equity backing, Pirawna is built for serious growth.
The right Amazon PPC agency can make or break your advertising success. Here’s what you need to know to pick the best one.
Don’t just take their word for it. Ask for case studies and client references. Good agencies have real results they can share. Look for tangible evidence of success, such as increased ROI, improved ACoS, and sales growth for similar brands.
You want an agency that will keep you in the loop. Find out how often they report. Weekly? Monthly? Do they get back to you quickly if you have questions? Many agencies are great right up until you sign on the dotted line, then they disappear. The best Amazon PPC agencies don’t view effective communication as an inconvenience – they see it as a necessity.
Amazon PPC is not Google Ads or Facebook Ads; the platform has its own rules, algorithms, and best practices. Ensure the agency actually specializes in Amazon and isn’t just a general digital marketer. Ask about their experience with Amazon’s A9 algorithm, whether they can explain different campaign types, and how they keep up with Amazon’s ever-changing policies.
How to Actually Rank & Optimize your Amazon Listings:
Check out this video by Amazon SEO Consultant for Amazon-specific listing optimization tips:
Cookie-cutter strategies don’t work on Amazon. Every product and market is different. During early conversations, listen for how much they mention strategy specific to your business. Do they ask many specific questions about your business, competitors, and goals?
Or do they show you the same strategy that worked for something else? The best agencies develop a plan tailored to what you are trying to achieve. They will explain the unique challenges your business faces.
Amazon PPC nowadays requires some tech. What software or technology are they using? Do they have their own tools, or use 3rd-party tools? How performance will be tracked. An agency with advanced analytics and automation tools will help optimize your campaigns better than one that does most things manually.
To Sum up
Choosing the right Amazon PPC agency requires finding a partner with a good track record, transparent reporting, and deep knowledge of both Vendor and Seller Central. Pay attention to key selection factors such as industry-specific experience, track record, communication style, and, most importantly, their technology and tools.
Your Amazon advertising doesn’t need to be a game of chance. Every dollar you put into PPC either moves you toward profitability or eats into your margins.
The agencies above have managed millions of dollars in ad spend and actually know what works in 2026.
Some bring cutting-edge AI technology, others offer white-glove service with decades of experience. You need to figure out which model makes the most sense for your business type and goals, your product’s price point, and your current stage of growth.
The right agency won’t just “run campaigns” for you. They’ll look at where you want to take your business, and develop strategies designed specifically to get you there faster.
Costs vary based on your ad spend and the services you need. Most agencies charge 10-20% of monthly ad spend or a flat fee of $2,000-$10,000+ per month. Expect higher rates for full-service management, including listing optimization and account management.
Most sellers will notice some improvements in the first 30-60 days. But REAL results take at least 90 days. This is when your agency has enough data, has tested multiple strategies, and has been able to optimize your PPC campaigns for long enough that Amazon's algorithm can actually utilize that data to make better decisions with how it shows your ads to people.
Agencies make sense if you lack time or expertise. They bring proven strategies and avoid costly mistakes. DIY works if you have time to learn and test. Consider your ad spend too: larger budgets benefit more from professional management.
ACOS (Advertising Cost of Sale) is ad spend divided by ad sales. TACOS (Total Advertising Cost of Sales) is ad spend divided by total sales, including organic. TACOS provides a more complete view of ad efficiency.
Most top agencies offer month-to-month agreements and are confident in their results. However, there is usually a 3-6 month initial setup phase. Stay away from agencies that require a one-year commitment with no performance guarantee.
The key Amazon advertising metrics used to measure efficiency and profitability are ACoS, TACoS, and ROAS. ACoS (Advertising Cost of Sales) measures ad spend vs. attributed revenue (lower is better), ROAS (Return on Ad Spend) measures revenue generated per dollar spent (higher is better), and TACoS (Total Advertising Cost of Sales) measures total ad spend against total (organic + paid) sales, providing a holistic view of profitability.
Search Engine Journal: Amazon’s Search Engine Ranking Algorithm: What Marketers Need to Know
Sierra Six Media: 75% of People Never Scroll Past The First Page of Search Engines – The Importance of SEO
HubSpot: The State of Marketing: Industry Trends Report 2026
SEJ: Amazon Advertising Guide: How to Reach Customers and Sell More
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