About Yotpo

Yotpo is one of the famous eCommerce marketing software options that helps brands engage with customers and gain new ones. Yotpo makes it possible for businesses to have an interactive relationship with their customers through several structured and systematic features of their software, like reviews and ratings, loyalty and referrals and visual marketing.

Yotpo is also considered an eCommerce marketing cloud, and it was one of the pioneers in the innovation of digital technology when eCommerce started booming during the last decade. Because of the flexibility of the software, many marketing strategies have been made easy for businesses to implement, in terms of reaching out to their potential and existing customers. Yotpo’s main goal for businesses is to gain leverage and convert leads to actual customers.

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They are also dedicated to catering to different types of businesses; thus they have a wide array of plans for brands to choose from.

Magento, Facebook,  Shopify, MailChimp, WooCommerce, Pinterest, Oracle, Zendesk and Vend are some of the big company names that Yotpo is integrated with. Yotpo is used and trusted by the majority of the most famous social media platforms and online shopping stores. Their widespread and strong affiliation in the online world provides their clients with a higher chance of success in converting prospects into actual customers.

Yotpo works as a plug and play social review solution for eCommerce websites, which makes it easier for brands to identify, gather and manage data, emails and social media interactions. Yotpo collects the review and feedback that users leave on different platforms, then prompts brand owners to take action, based on the details they have gathered. Brand owners can give rewards, such as coupons, to reviewers, send review requests to a specific group of customers, use Facebook and Twitter to ask for reviews and much more.

Yotpo is based in Israel and it has been in the eCommerce marketing industry since 2010. Throughout the years, Yotpo has been a part of the digital marketing campaign of big brands like Steve Madden, GoPro, Everlast and Gymshark, to name just a few.

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Main Features

Powerful moderation tools

Coupons and loyalty rewards

25 languages support

Powerful and effective analytics

Product recommendations

Supports major e-commerce platforms

Community Q&A for users

Cloud-based

Pricing

Free

Yes. Unlimited

Premium

Upon Request.Demo

Pros & Cons

Pros

High conversion of user reviews and feedback

Integrated with major e-commerce platforms and social media websites

Real-time notification of reviews

Powerful analytics

Easy to navigate user interface

Cons

Paid account is expensive

No control on how reviews are displayed on social media

The API is limited

Poor customer service

Alternatives

Qualtrics Customer Experience

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Repeat Rewards

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Fivestars Loyalty

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TapMango

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Our score

5

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