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Annex Cloud

Our Score 4.2

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About Annex Cloud

Annex Cloud is a customer marketing software option that offers customer loyalty programs, referral marketing and User Generated Content (UGC) strategies to big, medium and large companies in the eCommerce industry. The ideal customers are businesses with an online presence, such as online stores, eCommerce retailers and manufacturers, that rely on Annex Cloud to get more customers.

Annex Cloud was established in Los Angeles, California in 2010, and now supportsĀ  250 leading companies, including Hewlett-Packard, Bed, Bath & Beyond, G.H. Bass, Olympus and VF Corp, among others. They currently provide support in English, French, Portuguese and Spanish, for their clients in the retail, manufacturing, consumer packaged goods (CPG), hospitality and telecommunications industries worldwide.

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Annex Cloud is focused on building up the customer base of businesses by boosting customer acquisition, increasing conversion of online store shoppers into actual buyers, and strengthening customer retention. These three solutions are what helps Annex Cloud deliver great results to the businesses that trust them.

They offer marketing strategies that revolve around building customer advocacy, fostering customer engagement, utilizing content marketing, optimizing personalization and merchandising, and lastly, upgrading customer profiles by using a CRM system that gives businesses detailed insights about their customers and what they want. Annex Cloud gives incentives to customers when brand products are shared and referred on different social media platforms. They also strengthen customer relationships by allowing customers to leave ratings and reviews that enable consumers to voice their opinions and suggestions about products, which in turn strengthens customer engagement. Annex Cloud has an integrated Question and Answer (Q&A) section in the software, that allows shoppers and potential customers to ask product experts and fellow consumers product-related questions. This strategy enriches customer interactions, which in turn increases conversion positively.

Annex Cloud offers three main products. These are loyalty programs, referral marketing programs and User Generated Content software solutions. Their customer loyalty programs are expected to boost customer retention and lifetime value of consumers by giving rewards for purchases and offering incentives to repeat customers. Their referral marketing cloud is utilized in order to grow email and customer acquisition channels and expand the customer base via their refer-a-friend scheme, referral marketing contest, on-site contest and in-store contest. The increased participation in those referral marketing efforts establishes brand names and makes them known to a bigger audience.

Annex Cloud is integrated with some of the leading names in technology solutions, marketing services and eCommerce platforms, such as Oracle, Salesforce, Magento, shopify Plus, BigCommerce, MailChimp, Klaviyo, Hubspot, Google Analytics, Zendesk and many more.


Main Features

Feedback management

Customizable loyalty, referral and incentive programs

Engagement analytics

Rewards management & distribution

Customer activity tracking

Omni-channel capabilities

User generated content campaigns setup

Loyalty personalization behavioural and social based


Free Trial

No. Demo only


Fully customizes. Upon request

Pros & Cons


Easy to use

Dedicated customer service team

Feature rich & fully customizable

Effective personalization


Can get expensive



Our score