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Annex Cloud

Our Score 4.2

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About Annex Cloud

Annex Cloud is a highly useful and effective customer marketing software. It offers customer loyalty programs, referral marketing and User Generated Content (UGC) strategies to eCommerce businesses. The ideal customers are businesses with an online presence, such as online stores, eCommerce retailers and manufacturers, that rely on Annex Cloud to get more customers.

Annex Cloud was established in Los Angeles, California in 2010, and now supports  250 leading companies, including Hewlett-Packard, Bed, Bath & Beyond, G.H. Bass, Olympus and VF Corp, among others. They currently provide support in English, French, Portuguese and Spanish.

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Annex Cloud focuses on building the customer base of businesses. It does so by boosting customer acquisition, increasing conversion rates, and improving customer retention. These three solutions are what helps Annex Cloud deliver great results to the businesses that trust them.

They offer marketing strategies that revolve around building customer advocacy, fostering customer engagement, utilizing content marketing, optimizing personalization and merchandising, and lastly, upgrading customer profiles by using a CRM system that gives businesses detailed insights about their customers and what they want. Annex Cloud gives incentives to customers for sharing products over social media. They also strengthen customer relationships by allowing customers to leave ratings and reviews. It also has a Q&A section for shoppers to ask product-related questions.

The software offers three main features. These are loyalty programs, referral marketing programs and User Generated Content. These programs offer incentives to repeat customers.

Annex a referral marketing cloud to grow its email and customer acquisition channels. The refer-a-friend scheme, referral marketing contest, and on-site and in-store contest are particularly useful for this.

Annex Cloud is integrated with some of the leading names in technology solutions, marketing services and eCommerce platforms, such as Oracle, Salesforce, Magento, Shopify Plus, BigCommerce, MailChimp, Klaviyo, Hubspot, Google Analytics, Zendesk, etc.

Our Review Verdict

Annex can be a great tool to boost customer engagement and build meaningful relationships with them. Certainly, its strong functionalities enrich customer interactions, which in turn increases conversion positively. You can use Annex to improve your retention rates and increases customer lifetime value. All in all, it can be a great deal for your money if you’re able to use it the right way for your business.

Main Features

Feedback management

Customizable loyalty, referral and incentive programs

Engagement analytics

Rewards management & distribution

Customer activity tracking

Omni-channel capabilities

User generated content campaigns setup

Loyalty personalization behavioural and social based

What integrations are available for Annex Cloud?

Annex Cloud integrates with the following business systems and applications


Microsoft Dynamics 365 Marketing

SAP Commerce Cloud

Oracle Netsuite




Adobe Magento




Netsuite SCA






Constant Contact









Heartland Retail



Zendesk, and a lot more!

Pros & Cons


Easy to use

Dedicated customer service team

Feature rich & fully customizable

Effective personalization


Can get expensive


Free Trial

Demo Only


Custom Pricing

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Our score



Frequently Asked Questions

How does Annex Cloud optimize customer marketing strategies?

Through a well-maintained dashboard, performance reporting, and detailed analytics, Annex Cloud tweaks the customer marketing strategy while it is being implemented and optimizes it for results.

What does the ongoing support by Annex Cloud include?

The ongoing support includes performance reviews, business reviews, monthly and ongoing user-acceptance testing, and 24/7 service support.

What are some of the industries utilizing Annex Cloud?

Some industries where Annex Cloud is most relevant are, Retail, Fashion, Automotive, Sports & Entertainment, Utilities & Telecom, Industrial Goods, Consumer Products, etc.

What are some notable brands that use Annex Cloud?

Some of the most famous brands using Annex Cloud include Toyota, Bed Bath & Beyond, elf, Taylor Made, and D'Addario.

How is the strategy testing conducted.

By A/B testing key elements of your solutions such as calls to action, user experience, and timing of engagement emails, Annex Cloud is able to ensure that your solutions are performing at their peak capability.