Antavo is a customer loyalty management software option suitable for retail and fashion businesses. It is one of the leading SaaS platforms in the market, that focuses on customer retention, customer behavior data analytics and customer relationship building. Antavo was established in the United Kingdom in 2012, and it has since spread across the globe, providing service to famous fashion and retail brands like LuisaViaRoma, Jimmy Jazz, Represent, Toys R Us, Simply Be and Stylebop.com. Antavo won the e-commerce Award for Excellence in the UK in 2018, proving that they really help increase their clients’ revenue.
The main function of the Antavo loyalty software is to enable its users to give rewards to repeat clients through what they call an omnichannel approach. The omnichannel approach is the ability of a brand to effectively reach a wide range of customers, wherever they are.
It is a strategic approach of bridging the gap between the online and offline worlds, by means of loyalty programs. Antavo uses modern loyalty programs by updating and upgrading traditional loyalty programs. They created the Recognition Loyalty Program, which revolves around the following concepts: Engagement Incentives, Emotional Rewards, Value Focus, Data Science and Loyalty Mechanics. The program provides a different, fun and unique experience for customers, which results in a stronger relationship between customers and brands.
In the same manner, Antavo attracts and retains customers by giving incentives after transactions, rewarding customers for social media activity, such as review and promotion, giving surprise gifts, a tiered system and VIP clubs.
Antavo is integrated with big names in technology innovations, such as MailChimp, Google AdWords, Google Analytics, Oracle Bronto, Oracle Responsys, dotdigital, Emarsys, Pure 360, Listrak, Salesforce Marketing Cloud, Exponea, Sailthru, Klaviyo, Magento, Shopify, shopify Plus, Microsoft Dynamics 365 POS and many more. Their integration into the aforementioned big and famous brands allows Antavo to easily reach every one of their clients’ customers, because every platform that they are integrated with has a solid and well-established reputation in online marketing.
Anatavo’s service is available in different countries, including the United Kingdom, Italy, France, Poland, USA, Belgium, Germany, Russia, Canada, Austria, Switzerland, Sweden, Romania, Hungary and Australia. They provide online customer support during business hours, from their team members located in the UK, USA, Italy, France, Poland and Hungary.