10 Best Retail Marketing Software for Seamless Retail Campaigns (2025)

When it comes to retail marketing, having the right software makes all the difference. With so many platforms available, choosing the best one can feel overwhelming and time-consuming.

The good news? There are several standout retail marketing platforms that offer everything you need to run effective, data-driven campaigns.

These tools provide robust analytics and reporting capabilities, giving you clear insights into what’s working and where to improve.

More importantly, they all support key features like automation, customization, segmentation, and personalization – essential components for building successful, scalable retail marketing strategies in today’s competitive landscape.

Let’s dive into the reviews so you can find the solution you need to level up your retail marketing!

What is Retail Marketing Software and What Does it Do?

Retail marketing software solutions are designed to help retailers plan, execute, manage, and optimize marketing campaigns across multiple customer touchpoints.

These platforms support customer engagement, personalization, promotions, and performance analysis to drive sales both online and in-store.

Key Functions of Retail Marketing Software:

1. Campaign Management: Plan and automate email, SMS, social, and in-store promotions.
2. Customer Segmentation: Group customers based on behavior, purchase history, and demographics.
3. Personalization: Deliver tailored content and offers to improve engagement and conversion.
4. Omnichannel Execution: Coordinate messaging across digital channels, apps, stores, and more.
5. Analytics & Reporting: Measure campaign performance and customer lifetime value.
6. Loyalty & Retention Tools: Manage rewards programs and re-engagement strategies.

These platforms are crucial for delivering data-driven, customer-centric marketing in today’s competitive retail environment.

Check out this video by Knowledge at Wharton for a snapshot of how retail automaton, AI tools and omnichannel communications and customer support are transforming consumer behaviour and retail marketing:

How to Choose the Right Software for Retail Marketing

Choosing the right software is an essential component of successfully executing your retail marketing strategies.

Consider the following when you’re making your selection:

• Omnichannel Capabilities: Ensure the platform supports seamless integration across online and offline channels.
• Integration with Existing Systems: Check compatibility with your e-commerce platform and CRM, POS, and ERP systems.
• Customer Data Management: Look for strong customer segmentation, personalization, and privacy compliance features.
• Ease of Use: Prioritize user-friendly interfaces for both marketers and store staff.
• Scalability and Flexibility: Choose solutions that can grow with your business and adapt to new retail trends.
• Analytics and Reporting: Ensure robust performance tracking and actionable insights.
• Support and Training: Consider the level of vendor support, onboarding, and ongoing training available.
• Total Cost of Ownership: Evaluate all costs, including licensing, implementation, and maintenance.

These factors help ensure the software aligns with both your marketing goals and operational needs, as a retail business.

9 Best Retail Marketing Software in 2025

Here are the top software and platforms for retail marketing and seamless omnichannel campaigns:

1.Marsello

Marsello is a smart, targeted marketing tool for omnichannel stores. Powered by Point-of-Sale and eCommerce, Marsello does the smart work for you, crunching the data from customer behavior in-store and online so you can deliver targeted, and timely, marketing that gets results.

Marsello is a powerful tool, with key features that include loyalty programs, automated campaigns, email marketing, SMS, customer feedback collection, and detailed, accurate reporting. Marsello’s integrations include Shopify, Vend, BigCommerce, Cin7, Lightspeed Kounta, and more.

Marsello is a fantastic tool for retailers who need a marketing solution that works both in-store and online. Their pricing plan is based on three factors: integrations, number of sites, and customer count.

They include the first 1000 customers and POS + e-commerce connection within their baseline plan and their easy-to-use pricing calculator makes it easy for you to get an idea of what Marsello would cost for your unique business.

Pros:

• E-commerce platform integrations are seamless very quick and easy to set up
• Integrates very well with POS on Shopify (5/5 rating on Shopify App store)
• Great customer support and accurate advice on how to improve conversions
• Email and pop-up asset designs are well designed and attractive
• Cost effective option that yields measurable results
• Very easy to use, clean and simple UI
• Thorough and accurate analytics and reporting
• Useful and effective automations
•  Great customizations
• Combination and segmentation of features allows for focused marketing that hones in on the areas you need

Cons:

• One review noted onboarding issues when using both online and brick and mortar stores and slow customer service
• Occasional glitches with email/SMS sending
• Time zone differences between US and customer service may cause delays
• Can become a costly option for multiple stores/POS and very large customer databases
• Free trial version has limited features

 Capterra Rating: 4.3/5 (100+ reviews)

G2 Rating: 4.4/5 (30+ reviews)

Marsello Pricing:

• Free Trial: 14 Days
• Loyalty Launch: $60 per month, per site
• Loyalty Advanced: $120 per month, per site
• Enterprise: Custom pricing
• Add-ons: Marsello offers option add-ones for a wide range of marketing, SMS, and social features.

Website: Marsello.com

2.Klaviyo

Klaviyo is a comprehensive, cloud-based, retail marketing platform. It offers a full suite of features, including a good combination of automation and personalization, as well as customer segmentation.

It integrates well with most e-commerce solutions, including Shopify, Big Commerce, Commerce Cloud, Magento, and WooCommerce. While it is mainly used by e-commerce vendors, it is also used by some B2B and B2C companies.

One of the best aspects of Klaviyo is that they offer highly flexible pricing, based on the number of contacts and the number of messages sent to those contacts per month.

In this way, you only pay for what you need and use, but you can still scale and grow as needed. There is also a free plan, for up to 250 contacts. The main limitation of the platform is that it offers limited features for social media marketing and lead database storage.

 

Pros:

• Targeting and segmentation capabilities, based on detailed data
• Detailed individual user tracking
• Customized email triggers
• Great customer support
• Integrates with paid media campaigns on Google and Facebook
• Easy and intuitive to use, well designed and simple
• Accurate real-time statistics and detailed reports
• Offers A/B split testing (drag and drop, no technical programming needed)
• Visual flow-building makes it easy to create, monitor and test flows
• Many templates that can be customized (HTML and block-based)

Cons:

• Volume of information supplied can be time-consuming to go through
• Quite technical – learning to use it be tricky for some
• Sufficient tutorials and information for new users is lacking
• Data security is not clear and some reviewers were concerned about that
• Occasional bugs when sending emails that took a while to pinpoint
• Rearranging CRM campaigns in flows can be challenging
• Flows can be difficult to amend once they have been set up
• Analytics require a flow to be active to show in the main dashboard
• Several reviewers noted that it was an expensive option (but also said it was worth it)
• Issues with Magento integration

Capterra Rating: 4.6/5 (500+ reviews)

G2 Rating: 4.6/5 (1000+ reviews)

Klaviyo Pricing: 

• Free Forever: For up to 250 contacts, 500 emails and 150 SMS/MMS credits per month
• Email: From $45/month for up to 15,000 emails per month
• Email + Mobile Messages: From $60/month for up to 15,000 emails and 1,250 mobile messaging credits per month

Klaviyo’s pricing is flexible, based on the product/s you choose, the volume of messages you need per month,  message types and any additional features/services, such as:

• Reviews
• Marketing Analytics
• Advanced Data Platform
• AI-powered customer agent, customer hub and/or helpdesk

Website: Klaviyo.com

3.Omnisend

Omnisend is an all-in-one retail marketing platform that is designed for multichannel campaigns that include email, social media, and mobile channels.

It offers a full suite of MAP features, as well as automation, segmentation, and personalization. It integrates with all major e-commerce platforms, including Shopify, Magento, BigCommerce, WooCommerce, and PrestaShop.

Omnisend is great for small and medium businesses that are looking for a scalable solution. Their price plans do not limit user contacts and are differentiated on the features offered rather than the volume of contacts/messages sent.

Pros:

• Provides a lot of options for customization and personalization, including complex forms
• Very easy and quick to use, clean and simple user interface
• Well designed with comprehensive app integrations
• Cost-effective option
• Great, prompt, customer service and support
• Comprehensive, highly detailed analytics and thorough reporting
• Useful and intuitive automation for creating campaigns as well as deploying them
• Offers a free plan (unlimited contacts, up to 2000 emails a day)
• Easy to use templates that can be customized
• Triggered email automation
• Follow-up campaigns are easy and effective

Cons:

• Free plan has limited email options
• Some users noted that there was limited customization and manually altered items can’t be saved as templates to re-use
• Billing is for volume of emails with no automatic cap so costs can be incurred unknowingly
• Limited functionality in Live View
• Customization of email content could be better and more templates provided
• Customer support can be slow when technical changes are required
• Data synching with Shopify can be challenging
• Features are limited on mobile
• Integrating with multiple stores can be a problem
• Limited app integrations
• SMS/MMS functionality can be difficult for some users to use
• Does not pull historical data on customers, will start from scratch when you install it

Capterra Rating: 4.7/5 (800+ reviews)

G2 Rating: 4.6/5 (1000+ reviews)

Omnisend Pricing:

• Free Forever: Up to 250 contacts, 500 emails, 60 SMS credits and 500 web push notifications every month.
• Standard: From $11.20/month for up to 500 contacts, 6,000 emails, $1 in free SMS credits to try, unlimited web push notifications and option to add-on a customer success manager.
• Pro: From $41.30/month for up to 2 500 contacts, unlimited emails, global SMS credits, unlimited web push notifications, a optional customer success manager and advanced reporting.
• Custom: Personalized packages are available on request.

Website: Omnisend.com

4.Emarsys

Emarsys (by SAP) is an omnichannel retail marketing platform, with an emphasis on customer engagement. It offers fully integrated, multichannel, campaign management, personalization, segmentation, and data analytics.

Emarsys uses AI technology that automates flows based on collected data. It is customizable and offers great personalization features, including optimized timing/scheduling for message deployment.

Emarsys combines CRM with email marketing and automation. It also offers A/B split testing and provides robust data analytics and reporting. Key integrations include Shopify, Magento, and Salesforce Commerce Cloud.

Pros:

• Very easy, intuitive, and enjoyable platform to use
• Frequent updates and improvements to the software
• Offers training for new users and support using new features, plus customer success manager
• Great on-going customer support
• A/B testing is easy to do, both in automation and directly within a campaign
• Easy drag and drop, block-based customization, and personalization
• Set up is quick and easy
• Customization is easy
• Good integration with supported software
• Creating flows across multiple channels is easy and centralized
• CRM is great for adding targeted paid campaigns alongside email campaigns
• Segmentation and custom lists allow for efficient, hyper-targeted flows

Cons:

• Technical support can be slow to respond/resolve issues
• Opening times are not displayed for delivered emails to specific contacts
• Translations for tools in different languages can be difficult (missing, poorly translated)
• Blocks can be time-consuming to set up and require knowledge of HTML/CSS to amend
• Automation center is not drag and drop
• Restrictions in templating framework when populating changes across crusades
• Limited tracking and management capabilities when using the mobile app
• Issues with user right management
• Automatic flows cannot be edited while they’re running
• Some reviewers reported occasional glitches and bugs
• Admin age is not very user friendly
• Updating a template block requires you to manually update the template
• One reviewer noted that it can be an expensive option with a long contract duration

Capterra Rating: 4.3/5 (10+ reviews)

G2 Rating: 4.3/5 (450+ reviews)

Emarsys Pricing: 

• Request a Demo for a custom quote

Website: emarsys.com

5.Freshworks CRM

Freshworks is an AI-powered Customer Relationship Management tool that enables sales and marketing professionals to improve their understanding of their customers, through detailed insights and analytics.

The most important features of Freshworks customer relationship management include email marketing, lead scoring, market segmentation, AI chatbots, salesforce automation and features designed to meet the challenges of the retail sector.

The software allows marketers to deliver a personalized marketing strategy to each customer, at every touchpoint across their lifecycle.

This way they are able to boost their clicks, conversions, and overall engagement for the marketing activities of the firm.

The 360° customer view provides complete details about customers and prospects, including touchpoints, conversations, appointments, tasks, and much more.

Pros & Cons

Pros

• Customer lifecycle can be easily tracked through AI-powered metrics.
• Migration to the software is super easy and does not require help from an outside resource.
• The activity feed is very comprehensive and does not require expensive third-party add-ons.
• Customer fields are auto-filled based on lead/contact emails.
• Business view filters can be easily created and modified.
• A/B tests, heat maps, and other optimization tools make it easy to close customers.

Cons

• Error logs are not very helpful.
• If you mistakenly convert a lead to a contact, you can’t downgrade it back to a lead.
• Support is unresponsive at times.

Capterra Rating: 4.5/5 (600+ reviews)

G2 Rating: 4.5/5 (8000+ reviews)

Freshworks Pricing

• Free Trial: 21 Days
• Starter: $29/month per user for custom SSL, mobile apps, workflow automator and SLA management
• Growth: $59/month per user for everything in Starter plan + employee on-boarding, MSP mode and cloud management
• Pro: $109/month per user for everything in Growth plan + problem management, change management and alert management
• Enterprise: $129/month per user for audit logs and a virtual assistant.

Website: freshworks.com

6.Retail Media by Criteo

Retail Media by Criteo is a retail media ecosystem! Talk about putting traditional retail marketing software to shame.

This platform will help your retail brand target and acquire new customers, secure brand loyalty in your existing audience and optimize your customer retention.

Another aspect of Retail Media by Criteo that businesses love is their high-level technology solutions. This platform offers technology for an AI engine, product recommendations, and predictive bidding.

Pros:

• This platform works for businesses of all sizes
• It’s very easy to use this tool and the features are intuitive
• The customer support is quick and helpful
• The inventory is easy to manage and customize
• Users love this software for remarketing ads
• You can match user history with advertising strategies
• The account management team is helpful and responsive
• Sponsored products are included in dynamic marketing, giving you less ads to optimize

Cons: 

• The ad bidding optimization needs improvement 
• The reporting issues have problems
• The sales reps aren’t very transparent
• This platform has many bugs and technical problems 
• There could be better customization options
• The customer prospecting tools need improvement 
• There limited data and insights 
• There are a few glitches and bugs when using this software 
• The targeting feature isn’t robust enough for in-depth audience targeting 

G2 Rating: 4/5 (18 reviews)

TrustRadius Rating: 6.7/10 (18 reviews)

Criteo Pricing: 

• Contact for quote

Website: criteo.com/solutions/retail-media-platform/

7.Pacvue

Pacvue is a unified SaaS platform described as a “Commerce Operating System” that helps brands and agencies grow across online marketplaces. It combines retail media, sales operations, analytics, and commerce intelligence into one solution, enabling businesses to optimize performance across channels like Amazon, Walmart, Instacart, and more.

Key capabilities include cross-retailer retail media management with automation and optimization tools, allowing advertisers to streamline campaigns across platforms. Pacvue also offers digital shelf optimization to improve product visibility, content quality, and conversion rates.

In addition, the platform provides operations tools to recover revenue lost to fees, chargebacks, and other inefficiencies. Its commerce data intelligence features aggregate and analyze signals from sales, competitor activity, promotions, inventory, and shopper behavior.

By connecting advertising, supply chain, and catalog data, Pacvue aims to drive margin-sensitive growth. The platform claims to support over 70,000 brands and agencies while integrating with more than 100 retailers.

Pros:

• There is a vast variety of training resources to use this platform
• There are loads of automated features
• The reporting is accurate and in-depth
• There are lots of custom rules for different functions
• The AI bidding feature makes it easier to secure valuable ad placements
• The user interface is beginner-friendly and easy to navigate
• You don’t need a lot of technical skills to learn this software
• You can use various filters to find what you need without wasting time
• You can view all the analytics and metrics for your campaigns with one tool

Cons: 

• You have to log in and out of different platforms and views which is cumbersome
• It’s a little complicated to pause campaigns and modify budgets
• Some integrations take a lot of time to work
• Some functions and features could use an update

Capterra Rating: 3.9/5 (20+ reviews)

G2 Rating: 3.8/5 (15+ reviews)

TrustRadius Rating: N/A

Pacvue Pricing: 

• Contact for quote

Website: pacvue.com

8.Quartile

Quartile is the top retail marketing platform for retail brands selling on Amazon. With a team of Amazon selling and marketing experts, you can rely on solutions and campaigns that drive results.

The purpose of Quartile is to be an external extension of your brand and develop, implement and manage your campaigns for you. You’ll receive detailed, weekly reports to evaluate your campaigns’ performances.

What’s unique about Quartile is its advanced technology solutions. There are so many ways to customize your campaigns and bidding processes through automation. Every business gets a dedicated account manager so you don’t have to look to resources or guides for help.

Pros:

• They have a team of Amazon experts
• You can easily collaborate with your account manager
• Quartile provides strategy support for optimized retail campaigns
• The AI and hourly bidding features are highly valuable
• The team is highly responsive and can answer all your questions
• You get weekly reports of your campaigns’ performances
• Working with a platform to manage all your retail marketing efforts saves you a lot of time and resources
• The technology solutions are impressive
• Real-time tracking will keep your account in good shape
• You don’t need a lot of technical knowledge for this platform

Cons: 

• The naming conventions are confusing
• It can take two weeks to learn how to use this platform
• Some users say sometimes this platform doesn’t capture exactly what you wanted in a campaign
• Some industries may not find all the features as valuable
• You may get a lot of new account managers and the transitional period can be tricky
• It can be time consuming to identify the performance of certain items
• The analytics dashboards are confusing
• You can’t always track the metrics you want

Capterra Rating: 4.4/5 (80+ reviews)

G2 Rating: 4.5/5 (160+ reviews)

Quartile Pricing: 

• Contact for quote

Website: quartile.com

9.Kevel

Kevel is a high-level API that allows retail brands to develop custom ad platforms. You’ll own this platform while Kevel’s team will be on the sidelines, ready to offer speedy guidance.

Within a few weeks, businesses can build a bespoke ad server with functions and features like sponsored ad listings, native ads, retail media, and email ads.

You can also leverage personalized content and digital out-of-home ads to accelerate your bottom line.

Kevel is not that challenging to use given how powerful this platform is. While the team is small, they are super responsive and helpful.

Pros:

• This platform is very flexible
• The API documentation is user-friendly
• You can easily contact customer support via Slack or email
• There are always new feature releases and software updates
• You don’t have to worry about bugs and technical issues happening often
• You can easily place ads in specific locations or for specific keywords
• The integration support is fantastic
• The team is smaller so they deliver a more personal approach than most retail marketing platforms

Cons: 

• You may have problems understanding why certain ads aren’t performing 
• The analytics for unique users isn’t easy to access
• There are time limits on when data is refreshed 
• It takes time to learn how the group assets function works
• You can get confused if you’re not to careful when navigating the interface
• There aren’t many customization features for reporting
• No variety of ad templates and formats
• Some of the API design choices aren’t helpful

Capterra Rating: 4.6/5 (45+ reviews)

G2 Rating: 4.5/5 (40+ reviews)

Kevel Pricing: 

• Contact for quote

Website: kevel.com

Final Thoughts on Retail Marketing Software

Choosing the right marketing software is a critical step for any retail brand looking to stay competitive and grow efficiently. The platforms we’ve reviewed each bring powerful features to the table—from advanced automation and personalization to deep analytics and seamless customer segmentation.

While each tool has its strengths, the best choice ultimately comes down to your specific goals, budget, and existing tech stack. Whether you’re focused on scaling email campaigns, boosting customer loyalty, or driving in-store and online conversions, there’s a solution tailored to your needs.

Investing in the right platform not only streamlines your marketing efforts but also empowers your team to deliver more relevant, engaging experiences to your customers. With the right software in place, you’re well-equipped to turn insights into action – and marketing into measurable growth!

References

Deloitte: What You Need to Know About Retail Trends in 2025

McKinsey & Company: State of the Consumer 2025: When Disruption Becomes Permanent

Salesfore: Retail Marketing Strategies for Success

Zapier: 12 Essential Marketing Automation Examples