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The automotive marketing environment is extremely competitive and highly targeted. Businesses should work with a professional firm to find a unique marketing angle and increase ROI.
Almost 90% of US shoppers report a problem when shopping at dealerships, and over 60% feel taken advantage of.
But how do you figure out what your shoppers dislike about your business?
And how do you ensure buyers feel comfortable and get personalized recommendations to boost brand experience?
The best way to achieve this is by working with a specialized agency. These agencies have ample experience in the auto marketing environment and understand what targeted buyers want.
We’ve made it easier for you and found the top agencies to promote your business. Our list of leading marketing firms in the automotive industry will be able to maximize the ROI of your marketing budget and grow your sales.
If you read further, we’ve also included an in-depth look at the services you can expect from marketing agencies specializing in this sector.
AGENCY SNAPSHOT
Founded: 2011
Location: Paramus New Jersey, USA
Number of Employees: 51-200
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SmartSites is an award-winning digital marketing agency with ample experience in the automotive industry. Working with this agency, your marketing campaign will revolve around PPC ads, CRO strategies, web design optimization, and SEO.
SmartSites is the best option for small automotive companies needing solutions for web design, SEO, CRO, and PPC ad campaigns. This agency has been featured in Forbes, Bloomberg, and BusinessWeek for its impressive results and top-tier services.
SmartSites has worked with many automotive businesses, including AGA Truck Parts, Baldwin Filters R Us, and Mickey Parts. Among all these clients, SmartSites has increased organic web traffic by 1550% and boosted sales revenue by over 40%.
AGENCY SNAPSHOT
Founded: N/A
Location: Schaumberg, Illinois, USA
Number of Employees: 11 – 50
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Green Line Automotive is a dedicated automotive promotional agency that aims to keep you ahead of your competitors. This agency provides a free website audit to evaluate your online authority and specialized solutions to drive performance on Google platforms. Automotive businesses can rely on Green Line Automotive for video marketing, paid search, vehicle ad listings, SEO, and social media marketing.
Green Line Automotive is a fantastic choice for businesses seeking an agency specializing solely in the automotive sector. This agency provides marketing solutions and offers brands a free website audit, too.
Source: Green Line Automotive
AGENCY SNAPSHOT
Founded: 2016
Location: Seattle, Washington, USA
Number of Employees: 1 – 10
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Local Dealers Marketing has worked with many top-tier dealerships to boost revenue and traction. Some automotive brands include Ford, Jeep, KIA, and Toyota. Local Dealers Marketing uses a three-step approach to help automotive businesses reign the market.
First, this agency will focus on your branding aspects to secure a memorable brand experience. Next comes your tailored sales strategy, and then Local Dealers Marketing will help you promote your business.
This agency offers services for every aspect of automotive marketing, like sales events, fixed-ops marketing, and video marketing.
AGENCY SNAPSHOT
Founded: 2020
Location: Marietta, Georgia, USA
Number of Employees: 11-50
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Businesses choose Automotive Marketing Gurus (AMG) if they need an agency to help streamline the heavy lifting. AMG combines technology, vendor audits and analysis, and engagement marketing tactics like social and video to boost automotive brands.
Automotive Marketing Gurus (AMG) isn’t just an automotive advertising agency. Instead, this group of automotive experts helps businesses streamline their operations through project management, audits, reporting and analytics, and custom marketing strategies.
AMG will work with your business to find the best solution and marketing campaign approaches. What you can expect from AMG includes email marketing, direct mail, business development consulting, and co-op programs.
AGENCY SNAPSHOT
Founded: 2007
Location: Atlanta, Georgia, USA
Number of Employees: 51-200
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This agency delivers a full-service offering. Force Marketing helps companies increase retention through lost shopper identification and maximize revenue with fixed-op marketing. Force Marketing can also help with video and audio marketing and SEO.
This marketing firm aims to help local dealerships increase customer retention rates, boost fixed-op revenue, and target the right customers through tailored brand messaging.
Force Marketing will create a specialized mix of omnichannel communication to ensure you reach your automotive promotional goals and deliver unique brand experiences.
AGENCY SNAPSHOT
Founded: 2007
Location: Atlanta, Georgia, USA
Number of Employees: 201-500
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Working with brands like Lexus and Audi proves PureCars knows the automotive industry. You can attract valuable buyers and drive brand awareness through social media ads, programmatic ads, personalized promotional onsite offers, and reporting analytics. PureCars has helped automotive businesses increase conversions by 27%, decrease costs per sale by 28% and waste 55% fewer leads.
Choose PureCars because they understand the automotive industry better than most! This agency partners with world-class automotive brands like BMW, Audi, Toyota, and Mercedes Benz. PureCars is also a Google and Microsoft Advertising Partner thanks to its expert digital marketing solutions.
AGENCY SNAPSHOT
Founded: 2016
Location: Englewood, Colorado, USA
Number of Employees: 1-10
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JF Marketing is a truly unique automotive promotions agency. Rather than focusing on traditional services like social media and video marketing, JF Marketing brings its innovative twist to the scene. This agency has grouped several technology solutions to help businesses optimize their sales pipelines and CRM strategies. There are five solutions – Quick2Credit, Quick2Trade, Textium email and direct mail, and Social Synergy.
JF Marketing is the best choice for automotive brands that need technology-driven marketing solutions. This agency uses Textium email and direct mail for email and SMS marketing to engage prospects. You can also count on platforms like Quick2Credit and Quick2Trade to increase SEO keywords and drive leads through your CRM funnel.
AGENCY SNAPSHOT
Founded: 2009
Location: Portland, Oregon, USA
Number of Employees: 51-200
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Adpearance is one of the best automotive advertising agencies simply because this agency offers everything. If you need a 360-degree solution to automotive advertising combined with tech-driven strategies, Adpearance is your best bet.
Adpearance combines tech-driven marketing solutions and automotive marketing experience to help brands increase and measure ROI. This agency offers remarketing ads, online reputation optimization tactics, web design and development, PPC ads, social media ads, and video marketing. Adpearance also provides content marketing, email marketing, and advanced targeting to attract and convert qualified leads. Plus, this agency is a Google and Microsoft advertising partner.
AGENCY SNAPSHOT
Founded: 2016
Location: Eden Prairie, Minnesota, USA
Number of Employees: 51-200
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Dealer Teamwork is a top choice for automotive businesses that need to elevate their vehicle listings. This agency will help you increase vehicle listing visibility, target the best buyers, and refine your advertising approach using Google Analytics.
Want to work with a 2024 Google Premier Partner and boost your vehicle listings? Dealer Teamwork can help your business! This agency makes digital marketing easy with efficient support, data-driven decision-making, and a proprietary vehicle merchandising platform. You don’t have to hassle with vehicle listings that don’t achieve results. Dealer Teamwork will optimize your ads, invite more sales opportunities, target the best buyers, manage lease offers, and finance payments in real-time.
AGENCY SNAPSHOT
Founded: 2013
Location: Austin, Texas, USA
Number of Employees: 11-50
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The Auto Ad Agency is one of the top choice agencies because it focuses solely on automotive advertising. This agency has a fully equipped toolkit to help your automotive brand grow with traditional and digital marketing, SEO, and SEM solutions.
The Auto Ad Agency has a dedicated team of automotive marketing experts to help brands maximize their bottom lines. This agency has four main services: SEO, SEM, traditional marketing, and digital marketing.
The Auto Ad Agency has experience in both new and pre-owned automotive sectors as an exclusive automotive agency. It has developed TV commercials for KIA and BMW and created digital media campaigns for Fiesta Car Motors and American Jeep.
AGENCY SNAPSHOT
Founded: 2001
Location: Boca Raton, Florida, USA
Number of Employees: 51-200
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If omni-channel communication is an essential part of your automotive brand, Omni Advertising is the agency for you. This renowned agency has worked with several top automotive brands and represents 10 of the best 25 Honda dealers. Omni Advertising is also a Google and Microsoft advertising partner.
Omni Advertising focuses on turning big ideas into tangible success for automotive brands. This agency has generated over $1 billion in ad revenue, works with over 300 dealerships in the US, and represents 10 of the top 25 Honda dealers. Omni Advertising can help your business through a comprehensive, omni-channel marketing strategy centered around your target buyers. A few examples of the expert services Omni Advertising provides include traditional marketing, paid media, email marketing, and SEO.
AGENCY SNAPSHOT
Founded: 2002
Location: Bend, Oregon, USA
Number of Employees: 50
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Smartz is a digital marketing auditing agency for automotive brands. It has almost thirty years of industry experience and thousands of high-performing websites behind its name. Smartz is also a Google advertising partner. This agency will guide your automotive business to success through technical and local SEO, paid ad audits, content audits, and UI/UX audits. Smartz has worked on over two thousand automotive projects, helping businesses increase visibility and traction.
Smartz is the best option for automotive brands that need a website, SEO, and paid ad audits. This agency will evaluate your current web design and digital marketing campaigns to find increased brand awareness and growth opportunities.
Source: #DigitalRetailer Podcast
Like most agencies, automotive marketing agencies offer various services covering every aspect of your marketing. However, they also offer tailored services that are especially important to the automotive industry:
Your agency will offer PPC (pay-per-click) ad services to help your brand gain exposure and drive qualified leads. PPC ads are powerful because you only pay once users click on your ad’s content.
However, because automotive marketing involves broad keywords, brands must be particular about their chosen keywords. Create and manage a negative keyword list to avoid paying for clicks from leads that aren’t likely to qualify, and focus on intent-based keywords to capture traffic from serious buyers.
Your agency will guide you through this process and help you determine the best keywords to rank for and exclude from your PPC ad campaign. Any of the top automotive marketing agencies on this list can help you create personalized content for your PPC ad campaign and track your analytics.
Fixed operations include all the after-sales services your dealership offers, such as maintenance or repairs. Fixed-op marketing is a practice that drives brand loyalty. This marketing strategy works when people who’ve bought your cars return them for other services. About one-third of car repairs in the US are done by dealerships. Adopt fixed-op marketing to provide more value, services, and reasons for buyers to return to your brand.
Redirecting customers back to your business provides increased chances of securing customer loyalty and building a referral network.
But fixed-op marketing isn’t simple. Marketing these “extra” products and services must align with your primary products. The trick here is to make all your services convenient for buyers to find out about and use. You can also offer buyers exclusive deals for fixed-ops, like 10% off the first car service or 10% off your first repair.
A marketing firm with experience in this market will help you define the best approach for your fixed-op marketing strategy. Your agency will consider what your target audience would value and how to enhance your brand experience and performance.
SEO is valuable for marketing because most businesses must be easily accessible to the immediate community. When buyers in your area search for “second-hand Kia cars near me,” they must find your business. The automotive industry strongly relies on engaging local buyers and providing a competitive solution tailored to their needs.
An expert SEO strategy will ensure your brand is easily and quickly discoverable. Almost 70% of all internet searches start with search engine results, proving how crucial it is for automotive brands to adopt SEO practices.
Your SEO strategy will outline keywords for your ad content and Google My Business Page and how you plan to create content that overthrows your competitors. When automotive brands develop SEO strategies, they must also ensure that they include keywords relevant to their location and specialization. For example, if you’re a car repair shop in downtown New York, you want to use your location, “downtown, NY,” and specialization, “car repairs,” in your keywords.
Automotive marketing firms provide web development and design services because businesses in this sector need a targeted, conversion-driven website. Purchasing a car isn’t as simple as buying a pair of boots, so buyers need a lot more information and a higher level of trust in your brand.
You’ll lose out on conversions if your website lacks elements like social proof and customer-centric content to improve its credibility and foster trust in your audience.
An automotive company’s website must build trust between the brand and its target buyers, clearly list the available services, and ensure buyers can effortlessly contact the brand.
Agencies will use customer data while designing and developing your website. These insights will reveal what content you should use and how to reflect your brand voice throughout the site.
You may assume you can DIY your automotive website using WIX or WordPress. Unfortunately, your website won’t perform at its best if you’re not a professional web developer and designer.
When targeted buyers interact with unprofessional websites, your exit and bounce rates will increase, threatening your ranking on Google’s search engine results.
Summary: What Services Automotive Marketing Agency Offer
The automotive industry is in constant flux, and with the ever-increasing importance of digital marketing, choosing the right agency is crucial for boosting car sales. To find a marketing agency that best suits your needs, consider an agency’s portfolio, case studies, services, and credibility.
By considering your specific needs and target audience, we’re confident you can find a partner from this list of top marketing agencies to craft a data-driven strategy that will get your brand noticed and convert interest into sales. Remember, the ideal agency will understand the unique challenges of the automotive landscape and help you navigate them effectively to achieve long-term success.
Online reputation and reviews are make-or-break for car companies. They build trust, influence decisions, and give you a leg up on competitors. By managing your online presence, you turn happy customers into promoters and negative experiences into learning opportunities.
An automotive marketing agency is like a hired gun for your online car business. They bring expertise, resources, and efficiency to craft targeted marketing campaigns. They can also help with online reputation. However, they come at a cost and take some control away from you. Consider your budget and in-house capabilities before deciding if an agency is the right fit.
Absolutely. Digital marketing companies can significantly help with your automotive brand's online reputation. They track reviews, address concerns, and encourage positive ones, all with the goal of building trust and attracting customers.
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