Good copywriting is critical for successful marketing.
Agencies and big companies have the resources to hire a team of experienced and skilled copywriters to write their copy and their content for every marketing channel they use.
Smaller companies usually don’t.
They need great copy but are too busy running their business to sit and craft the perfect ad, social media post, or long-form blog. And their marketing suffers.
So, how do get great copy for your business, without hiring a whole in-house team or engaging a big agency?
The answer is you use freelance content writing and copywriting services, smaller managed services, or AI copywriting tools.
In this guide, we’re covering everything you need to know about hiring the best copywriting services for your business. We go over what you can outsource, when to outsource, and how to choose the best option for your needs.
Then we cover where to find great copywriting services: platforms and freelance market places, agencies and copywriting services in the USA and the UK, and some great AI copywriting tools to use.
Ready? Let’s dive right in!
In marketing, copywriting is the bridge between you and your target audience. Good copy is essential for effective marketing, no matter what methods or channels you’re using.
Content that is frequently written by external copywriters includes the following and more:
As you can see from the graphic above, the most used marketing channels are those that require the most copywriting.
Businesses with the following issues will benefit the most from outsourced copywriting services:
If any of the above sounds like you, it’s time to look at engaging some professional copywriting services.
Trying to do everything in-house when you don’t have the budget skills or bandwidth will only harm your marketing and your business.
Outsourcing will also free up you and your staff to focus on other areas of your business, like sales or marketing strategy.
The benefits of hiring a professional content or copywriter include:
One of the biggest benefits of using professional copywriting services is their SEO expertise. SEO is critical for all digital marketing, and responsible for the bulk of web traffic to your website.
No matter which methods or channels you’re using, these benefits all come together to give you great, on-demand copy to meet your marketing objectives.
This is especially true for content marketing:
Content marketing has become the cornerstone of modern marketing. More than 70% of consumers prefer to learn about a brand’s products and services through an article rather than advertising.
In the B2B space, a 2021 study by the Content Marketing Institute, found that 66% of businesses will increase their content marketing budget for 2022.
Right, we have looked at when to outsource your copywriting, what the benefits of outsourcing are, and what can be outsourced.
Now, let’s look at how to choose the best copywriting services for your business:
There are several ways to outsource your copywriting:
We’ll dive into each of these options in more detail below, but first, let’s look at how to choose the right copywriting service for your needs:
Whether you’re looking at a single freelancer, a team of freelancers, or an agency, to choose the right option to work with, you need to consider the following:
Consider the costs involved and weigh them up against your other options and what they will offer. Sometimes it is worth investing a bit more to get the level of expertise you need, other times the cheapest option will do just fine.
It depends on your goals and, of course, your budget.
Where they’re located is an important consideration. It is helpful if they’re in the same region as you and/or your target audience as they will have a better understanding of the culture and social norms.
The time zone difference is also something to consider.
Make sure they can handle work you need to be done; within the turnaround times you require. If you’re growing, it is best to go for an option that can scale with you too.
If you have specific goals for your copy, look for someone with the specialized skills you need, be that SEO or a specific type of writing, like technical writing, sales copy, or scriptwriting.
At a minimum, they should be able to provide you with their portfolio, examples of their work, or case studies. This will help you gauge what they’re capable of producing and if they will be a good fit for your business.
That said, more experienced writers generally charge more. Depending on your needs and your budget, a talented beginner might work just as well as a veteran for you.
Feedback from past clients is a great way to determine what someone is like to work with, how reliable they were, and the quality of the work they did.
This is a big one. An agency or a managed service, they will handle the writers and do most of the leg work. If you’re hiring a freelancer yourself, you will need to give a lot more input.
If you don’t have the time or bandwidth to do that, it might be better to pay a bit more and have them take care of it for you.
If you’re using a freelance marketplace, choose ones that offer an escrow system so that you can be sure that you’re satisfied with the work before you pay for it.
No matter which route you take, make sure that they will allow you to check the work and do revisions before they’re paid. Two or three revisions are standard practice and should be included in the agreed price.
TLDR: How to Choose the Best Copywriting Services for Your Needs:
Consider the following to find the best copywriting services for your specific needs:
With the above in mind, you can select some options, get quotes and do some interviews!
There will be loads of great options, and finding the perfect copywriter for your business is probably a lot easier than you think!
Ready? Let’s look at some of the best places to find great copywriting services:
Here is a quick comparison of the top marketplaces for copywriting services. Scroll down for more detail on each one!
Best Copywriting Marketplaces
Our P2P Rating
People Per Hour
Let’s look at each marketplace in more detail:
Fiverr is a marketplace for freelance gigs of every kind, with a huge database of freelance copy and content writers to choose from.
You can find professional copywriting services with a range of experience and specialist skills. The platform allows you to browse portfolios and see what packages each professional offers, as well as their pricing and reviews/ratings from their past clients.
Fiverr provides an escrow payment system, where your funds are only released to the copywriter when you’re happy with the copy and approve the funds.
Price Range: $5 and up per gig
Upwork is one of the biggest freelance marketplaces to find copywriting services of every kind, with an enormous number of freelancers to choose from.
The platform lets you search freelancers or create a job post that freelancers ‘bid’ on by submitting proposals. You can see profiles, portfolios, work experience, and ratings and reviews from previous clients.
You can manage projects from within the platform, paying via an escrow system for milestones or completed projects, once you have approved the work.
Upwork is a good option for working with freelancers long-term, as their system allows you to keep track of recurring projects and long-term projects.
Price Range: $15 – $100+ per hour
WordAgents provides copywriting services to businesses of all sizes. They use freelance copywriters that they have vetted and approved to produce your content.
They do a market analysis and keyword research as part of their standard process. Their focus is on providing SEO-optimized content, including website copy, blogs, articles, and product descriptions.
WordAgents commits to a 7-day turnaround for your content, with two revisions for each item if needed. They manage the freelancers for you, which sets them apart from other freelance marketplaces.
Price Range: Monthly/once-off subscription-based pricing from $114 for 1000 words to $3420 for 60 000 words
Guru is a smaller platform but it works much the same as Upwork. You can post a job that freelancers can submit proposals for, or you can browse freelancer profiles that offer copywriting services and request a quote from them directly.
Each profile includes details of how many jobs they have done through the site, their earnings, and a portfolio, as well as reviews/ratings from past employers.
Guru also has internal messaging and allows you to pay through a manually released escrow system, or set up automatic payments to your copywriters.
Price Range: $5 -$3000+ per hour
PeoplePerHour is a freelance marketplace that uses AI to match candidates to the jobs advertised on the platform.
You create a job listing and then the system finds the freelance copywriting services that best meet your requirements, and invites them to submit a bid. You can also use their direct search to find freelancers on your own. From there, you can interview and hire the best fit.
PeoplePerHour also uses an escrow system for payments and lets you leave reviews and see previous client reviews to help you make a good hire.
Price Range: Offer-based/fixed cost pricing from $15 and up
Here is a quick comparison of the top AI copywriting tools to use. Keep scrolling for the full reviews!
Best AI Copywriting Tools
Our P2P Rating
Right, let’s look at these tools in more detail:
Jasper (formerly known as Jarvis.ai) is one of the most comprehensive premium AI copywriting tools available. It uses GPT-3 and can generate some impressive copy!
Jasper stands out as one of the best AI copywriting tools because it can generate polished and well-articulated copy.
It is very straightforward to use and has useful features like setting the tone of the copy, having multiple team members for collaborations, and it is available in multiple languages. The copy generated by Jasper is grammatically correct and unique enough to pass plagiarism detection too.
This video review by MrKarac1 gives a neat overview of how Jasper works, and it’s strengths and weaknesses:
Writesonic is a great AI copywriting tool for marketers, agencies, and e-commerce brands. It is available in 25 languages and is designed to generate SEO-optimized content.
The tool is easy and intuitive to use, you just need to select a template and provide a short description, and then it will generate you a dozen options to choose from.
Writesonic is especially useful for automating mundane and repetitive tasks, like writing welcome emails, product descriptions, and content meta descriptions.
Check out this review video by Legit Marketing Reviews to see Writesonic in action:
Hypotenuse AI is one of the best FREE AI copywriting tools available! It uses NLP and machine learning to generate copy for three main content categories, product descriptions, blog posts and ads, and social media posts, which covers all your basic copywriting needs for e-commerce and content marketing.
It is very easy to use and the way it is laid out helps you give the right inputs to get the best content from it. It is set out so that generating content is a step-by-step process, with simple inputs and edits along the way.
Hypotenuse AI offers extra input details including keywords, categories, and specific audiences, which many other tools do not offer.
Hypotenuse AI’s blog generator is one of the best (even compared to paid tools), and it generates clear, concise, and, most importantly, relevant content.
Take a look at this video by LearnWire to see Hypotenuse AI in action:
Copy.ai is an AI copywriting tool that uses GPT-3, an advanced machine language model, to produce human-like copy in seconds.
It is very simple to use, all you have to do is choose the type of copy you want to create, describe your product in a sentence or two, and Copy.ai will generate a selection of ten results for you to choose from.
You can select, edit and save the ones the like or run the tool again for more options. It really is that simple!
The results sound and feel authentic like they were written by a human copywriter, and Copy.ai boasts clients like eBay, Nestle, and Ogilvy.
Check out this review video by Design Hacker to see copy.ai in action:
Idea generation and topic suggestion tools
Digital Ad Copy: Facebook, Google, and LinkedIn Ads
Social Media Content: Brainstorm topics and write captions and Instagram posts
Web Copy: Hero texts, sub-headers, and SEO meta descriptions
eCommerce Copy: Microcopy, product descriptions, and product benefits
Blog Content: Blog titles, ideas, outlines, blog intros and make bullet points into a full post
Sales Copy: Create copy using in ‘pain-agitate-solution’, ‘before-after-bridge’ or ‘attention-interest-desire-action’ formulas
Free Trial: 7 Days
Solo Plan: $49/month, billed monthly
Multiple Sets Plan: Custom Pricing, billed annually
Rytr is another great free AI copywriting tool and you can use it to generate copy for more than 25 different uses, which include unusually creative offerings like song lyrics and story plots.
The interface is clean and simple, and it is very easy to use. Rytr also offers teams and multi-user collaborations, has a native plagiarism checker and supports multiple languages.
The copy Rytr produces is generally relevant and well-written, although you will need to do a bit of editing when using this tool.
This quick video review by Marketing Island gives a nice overview of Rytr and what you can do with it:
Here is a quick rundown of the top copywriting agencies in the US and UK:
Best Copywriting Agencies
Our P2P Rating
Writers for Hire
The Content Factory
The Creative Copywriter
Read on for more about each agency:
Writers for Hire is based in Houston, Texas, and offers a comprehensive range of copywriting services. Their team of over 25 writers includes expert copywriters, digital content writers, technical writers, ghostwriters, and non-fiction writers.
They work across industries and borders, with multifaceted experience working for start-ups and Fortune 100 companies alike.
Writers for Hire is a particularly good choice for complex or technical writing projects that require a detailed understanding of the subject matter, and need to comply with strict requirements.
Price Range: $480 – $1200 (traditional print and internet copywriting, up to 450 words)
The Content Factory is a digital PR agency that offers SEO and content copywriting services. They’re based in Manchester, New Hampshire, USA.
The Content Factory specializes in SEO-optimized copy for digital marketing campaigns, websites, and content marketing.
They work with businesses of all sizes, in all sectors, including B2B and B2C. As they’re a full-service agency, their copywriters benefit from the agency’s collective know-how and are always up to date on the latest trends and changes in SEO.
Price Range: Custom Pricing – contact The Content Factory for a quote
Verblio provides content marketing and copywriting services to agencies and businesses around the world. They’re based in Denver, Colorado but use a network of expert writers to create copy that’s written to meet your unique needs.
When you give them your brief, they let their writers choose if they want to work on the project, based on their expertise and interests. You then receive several options to choose from and only pay for the ones you use.
This unique method matches you with the writers that are experts and enthusiasts on your topic. Their writers are all vetted professionals, with a high level of education, skills, and expertise.
Verblio also offers additional services, like stock images or an optimized account run by a dedicated account manager.
Price Range: Subscription based, from $34.95 to $359.95, plus extras
Content Cucumber is based in Bloomington, Indiana, and offers copywriting services for a flat monthly rate. They write copy for articles and blogs, website landing pages, newsletters, and more.
Using Content Cucumber functions much like hiring a full-time content writer, without any of the paperwork and for much less than you would pay a full-time employee.
With Content Cucumber, you get one dedicated writer who works on your copy, every day, to produce up to 2000 words a week/8000 words a month. This can be four long-form pieces, dozens of smaller pieces, or whatever you need – you get unlimited requests.
They can also provide stock images, topic generation, SEO strategy, and publish to your website for you if you take the Hands Off package.
Price Range: $599 to $1999 per month (2000 words per week)
Express Writers offers a full suite of content and copywriting services. They’re based in Austin, Texas, and employ a team of more than 90 writers who are all from the US.
Express Writers cater to marketers, businesses, and agencies. They offer both managed services and a ‘content shop’ for once-off or short-term projects.
Their focus areas include long-form SEO blogs, web pages, emails, landing pages, social media posts, video scripts, and more.
They also offer content and SEO strategy, which their expert writers can execute for you.
Price Range: Per word – $0.9 to $0.50, or fixed cost packages from $15 to $1400+
Crowd Content offers scalable content and copywriting services to marketers, agencies, brands, and retailers.
Content Crowd ‘self-service services’, where you can use them to find and hire copywriters from their marketplace, and fully managed ‘enterprise services’.
Their managed services allow you to hand over the whole process, and they deliver ready-to-publish content.
They provide a full suite of copywriting services, with specialist writers for every imaginable niche.
Price Range: $0.3 to $13.50/word for self-service services and custom pricing for managed services
Copyfy UK is a leading copywriting services provider in the UK, with operations in the USA and Australia. They have a large network of approved copywriters, who can produce high-quality content in as little as 48 hours.
They work with businesses of all sizes, in every sector. Top clients include Yoast, Deloitte, and Amazon.
Their services include website and e-commerce content, blog posts and articles, press releases, legal and technical writing, and email marketing content.
Price Range: Custom pricing, depending on your requirements
Content Hero is a content writing agency that offers copywriting services for businesses and brands of all sizes, in all industries.
They help you outsource your copywriting to expert writers who can produce high-quality, unique, effective, and optimized content.
Their services are scalable, so as you grow and need more content or new types of content, they can keep it coming to you without a hitch.
Their copywriting services include articles, web content and pages, SEO content, long-form content, product copy, and case studies.
Price Range: £0.10, £0.09 or £0.08 per word, depending on the complexity
Goodman Lantern is based in London, UK, and provides a wide range of content marketing and copywriting services.
They provide strategy, planning, and distribution services in addition to editing and content, and copywriting.
Every client gets a dedicated writer, editor, and project manager that coordinates the copywriting process.
Different plans have additional services, depending on the client’s needs. Their pricing is subscription-based, with fixed and bespoke plans.
Goodman Lantern offers SEO optimized content, blog writing, social media copy, ad copy, press releases and newsletters, web content, whitepapers, research papers, and business plans.
They also offer a range of bespoke writing services, like ghostwriting, e-books, and guides.
Strand PR is a marketing and communications agency that offers copywriting services for public relations, digital marketing, and social media.
They’re a smaller agency, based Hertfordshire, UK, but they’ve worked with companies from around the world and have a huge range of skills on their team.
Strand PR offers a full suite of marketing services, which benefits their copywriting (and you) as it is in line with the latest developments in marketing.
Price Range: Custom Pricing
The Creative Copywriter is a small content marketing and copywriting agency from London, UK. They emphasize blending creativity with data-backed strategy.
They offer a broad range of writing services, for just about every copy and content need you could ever have. From blogs, web content, and sales emails to social media, press releases, video scripts, and everything in between.
The Creative Copywriter works with businesses in a variety of industries, including fashion, retail, SaaS, and digital marketing.
Their top clients include the likes of Adidas, Hyundai, and TikTok.
Price Range: Custom Pricing
Summary: 11 Best Copywriting Agencies & Services in the US & UK
Great copywriting is critical to your marketing success. If you don’t have the in-house experience, expertise, or bandwidth, using professional copywriting services is the way to go!
Today, we’ve looked at when to outsource your copywriting, how to choose the right person to work with, and some of the best places to find great copywriters.
A professional copywriter will provide you with compelling copy that holds the reader’s attention and evokes a response, and action from them.
No matter what kind of copy or content you need, there is are loads of great copywriters for you to choose from, so you can find the perfect fit for your business!
Copywriting is the art of writing compelling and persuasive marketing material that prompts action from the reader. It is used for all types of advertising for products and services. Copywriting can also include content writing, such as blogs and articles. Check out the full article for more on the types of writing that can be outsourced to copywriting services.
Copywriters write marketing material for the following and more:
• Web copy and landing pages
• Blog posts
• Email marketing copy and subject lines
• Social media posts
• Newsletters and press releases
• Ad copy for digital, social media, and print media
• Video, radio, and podcast scripts
• Market analysis, keyword research, and content suggestions
• Brand positioning and messaging
• Technical writing
• Whitepapers and e-books
• Product descriptions
• Product packaging copy
• E-commerce copy for online stores
Check out the full article for more info on what copywriting services can do for your business.
A freelance copywriter is a copywriter who is not employed full-time by an agency or in-house marketing department. You can hire a freelance copywriter to write for you on an ad hoc basis, by project or with an on-going contract but they are not an employee, they’re an external party. Check out the full guide for more on where to find freelancers and how to hire them.
Express Writers: Copywriting Services: The Ultimate List of Content Tasks Every Marketer Should Be Delegating
Content Marketing Institute: B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]
Fiverr Guides: What Is Copywriting and What Does a Copywriter Do?
HubSpot: Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember
HubSpot: What Is SEO Copywriting?
LinkedIn: 10 Copywriting Statistics that You Need to Know
Semrush: How to Outsource Content Writing for Success
SmartBlogger: 77 Copywriting Statistics: Data to Crush Your Competitors (2021)