Ad Banners: 17 Hacks to Get More Clicks & Sales [Examples & Best Practices]

Ad banners are popular for businesses because they offer so much potential! There are various sizes and types of display ads to boost web traffic and conversions in 2024.

But the challenge lies in creating an ad banner that stands out from your competitors and engages target buyers.

With an average click-through rate of less than 1%, how do you create interactive banners relevant and personalized to your customers to increase engagement?

And what other design aspects must businesses consider to create that drive insane conversions?

We’re here to help!

This ultimate guide covers the best sizes and types of ad banners for your business. Plus, we have 17 banner design hacks and examples and the best tools to create them seamlessly.

Ready to learn all you need to know about results-driven website ads?

Let’s get into it!

4 Top Ad Banner Types & Recommended Sizes

There are many different banner ad types and sizes to use for your ad campaign. These are the best banner ad types and sizes for maximum traction!

1.Medium Rectangle – 300 x 250

The medium rectangle banner ad size is the most common because it works for mobile and desktop. This ad design size provides enough space for simple, short text and an image to captivate target buyers. Because of how versatile this banner ad size is, you can also use content like videos to hook your buyers.

For mobile, medium rectangle web ad banners are best as page breaks between content. Using them like this seems invasive to your reader. You can use this banner design size for above-the-fold advertising content on a desktop.

2.Leaderboard – 728 x 90

You’ve seen the leaderboard website ads numerous times on websites via desktop. Most marketers place these banners above the fold, between content, or at the bottom of a web page or home page. Where you position your leaderboard banner ad depends on which areas of your website users interact with the most.

These ads work for desktops because the size provides more than enough room for impactful advertising. Because of its spaciousness and commonness, the content seems less invasive and more organic.

Source: Rajeev Mehta

3.Mobile Leaderboard – 320 x 50

The mobile leaderboard is the same banner ad type as the leaderboard, except it’s mobile-friendly. Use these banner ad sizes because many visitors use mobile devices to search for brands. You’ll lose out on many potential traffic and conversions without mobile-optimized ads.

4.Wide Skyscraper – 160 x 600

Also referred to as a standing banner, a wide skyscraper banner ad size is higher than wide. Businesses use this banner ad theme if they want to include visually appealing elements in their banners. Using creative components and guiding buyers through your copy with wide skyscraper banners is easier.

You can place these ad banners on your left or right website sidebars.

17 Best Ad Banners Hacks for More Clicks and Sales + Examples

1.Use Your Branding

Branding is crucial for ad creatives because target buyers must recognize your business. When interacting with your ads, web users shouldn’t second guess if this is your ad. Ensure you include branding elements in your website ads.

These elements include your brand’s color palette, logo, and signature font. However, accurate branding goes beyond those components. Your brand identity and voice must be relevant in your web ads. This will help engage and connect to your target audience, and they’ll have confidence in your consistency.

Here’s an example of branding for web ad graphics by Bull Dog. Using a fun and humorous approach is true to this brand’s voice and identity.

2.Keep Your Text Short and Sweet

The simpler the design, the better for ad banners. Too much or too complex text will quickly put potential buyers off reading your copy. Your copy must be impactful and direct. Leave out information users don’t need to know right then and there, and focus on copy that pushes your buyers toward conversion.

I love this banner ad creative by AAA as an example of a short and sweet copy.

AAA uses five words to hook buyers in and drive them down its sales funnel. What makes this effective is not the number of words but the choice of words. “We’re here when you need us—24/7” is an emotional way to let their audience know they’re always ready to help.

AAA conveyed its message and created an emotional appeal between its business and its target buyers. Adding the image was fantastic as it relates to what their ideal customers experience when they need AAA. 

3.Ensure Your CTA is Direct

When users see your banner ad, the CTA must be obvious from the get-go. Do you want users to schedule a call? Download whitepaper? Join your email list? Buy a product? Whatever your ideal conversion is, ensure it’s clear from your CTA.

Your CTA must also be accessible. Don’t hide it away in a corner, but place it in the forefront of your banner ad.

Your CTA determines how likely users are to click on your ad, so you want to ensure you personalize it to your target audience. Personalized CTA’s perform 202% better!

This example from Big Brothers Big Sisters proves how simple and powerful CTA’s are.

Using “Start Something” matches the motivational approach of their banner ad and makes the user feel like they’re actively involved in something bigger than themselves.

Making your users feel like they have so much power with one click of a button is sure to drive conversions!

4.Use Color and Shape to Draw Attention.

Another tactic for your banner ad CTA’s is to use color and shapes to draw attention to it. A classic example of this is Skype. Ever noticed how Skype always used a bubbly font to make its name stand out, coupled with its branding color to highlight the font?

This is a fantastic way to make your CTA stand out.

There are other ways to emphasize your CTA, too. You can use arrows to point to it, put it in the center of your banner ad, or use an image to highlight it. Be creative with your approach, and determine how drawing attention to your CTA matches your overall design and experience of your banner ad.

5.Create a Unique Design.

However, you choose to design your banner but be unique. Brainstorming a new concept for web ad graphics is challenging because so much has been done already. But the secret is using a design that connects and relates to your audience.

Consider your target buyers and what they haven’t seen before. You can find inspiration for unique ad creatives from customer feedback. Directly speak to your customers to determine what designs and copy engage them most.

You can also use A/B testing tools to evaluate if your ad displays outperforms your competitors.

Here’s a unique ad banner from WikiBuy. They outright compare their product to their competitors and, in a few words, prove how they’re better.

 

6.Speak to Your Buyers’ Pain Points

Customer-centric is the way to go for ad creatives that convert. Your content must relate to your buyer’s needs. Buyer-centric copy increases your chance of conversion because target customers see how your brand is relevant to their challenges.

Use in-depth and detailed customer insights to create copy that entices them. Get this data through your web analytics and market research. The point is to understand your ideal buyers’ challenges, how your brand solves these problems, and how to wrap up this concept in the most direct way.

A fantastic example of banner ad creative that speaks to target buyers’ needs is from AutoZone. This creative is simple and direct, yet it relates to the target customer and defines AutoZone as a top solution.

7.Don’t Forget the Side-by-Side Comparison Trick

You’ve seen many examples proving that simplicity is the way to go for internet ads. Another easy and effective hack is a side-by-side comparison. Let’s look at this example by Ridge.

Ridge compares what they customers without and with their brand. This simple comparison doesn’t need much explaining to show this brand’s value. It proves to buyers why they need your product and what difference you can make in their lives.

Here’s another example by Apple proving how side-by-side comparisons are powerful for internet ads.

8.Keep Your Landing Page and Ad Creatives  Consistent

Remember we spoke about branding for ad creatives ? Well, this hack works hand-in-hand with solid branding. Your landing page and banner ad must be consistent for an enhanced brand experience. If the branding elements in your banner ad are way different from your landing pages, users won’t know if the ad is yours.

The last mistake you want to make is to confuse potential buyers. As it is, buyers are already skeptical about advertising content.

Factors like inconsistent branding and poor web design will give target customers more reason to abandon your website than move through your sales funnel.

Look at Samsung’s banner ad.

This banner ad creative is consistent with Samsung’s overall brand and its website. The font, spacing, and simplistic copy are the same, delivering a consistent brand experience so customers gain purchasing confidence.

9.Prove Authority

Social proof is always necessary to persuade buyers. And this is no different for your digital ads. Look at how Amazon Web Services (AWS) secures authority.

Besides mentioning the best cloud services for Windows, AWS backs this up with statistics. This form of social proof is the focal point of AWS’s ad creatives . From short and direct copy, customers already know it’s AWS from the branding and what they offer.

It’s best to add evidence to any claims you make if you want to win over buyers. Because of the large volume of advertising content out there, buyers aren’t easily convinced by weightless words and claims. If you say you’re the best, you’d better have the numbers to back it up!

10.Create Exclusivity Around Your Brand.

Statistics prove that buyers love exclusivity, and this isn’t a surprise. We naturally want to feel part of something that others aren’t. Think about the satisfaction of being a scout or on the cheer team. You feel exclusive because you’re in a group or club that others aren’t.

Exclusivity welcomes many marketing opportunities for businesses.

Let’s look at how Disney+ uses exclusivity for its banner ad.

Disney+ uses “Exclusive” to describe its offerings because it’s 100% true. Streamers can’t find Disney+ shows, series, and movies on any other platform. So, if you want to watch Disney’s classic movies and new releases, you must join the club and gain access!

What’s more about this banner ad is how Disney + places a direct and relatively large CTA button beneath the copy. The point here is to hook customers with exclusivity and short, direct copy and then drive them to conversion with the CTA button readily accessible.

11.Put Your Buyer in The Driver’s Seat.

As buyer-centric content proves, customers want to feel like the focal point of your copy. Doing this will make your copy less generic and more targeted at your ideal buyer. Let me give you an example of this banner ad by Microsoft.

There’s not much difference between the copy Microsoft uses vs. many other excellent digital ad examples. However, this copy is more directed at the buyer. Reading this ad’s copy, you feel like Microsoft is speaking directly to you.

Why is this?

Microsoft uses the sentence, “Free until you say otherwise.”. This short but impactful sentence works because it makes buyers feel like they have so much power. And when you make customers feel this way, it’s easier to convert them because you’ve put them in a position where they feel in control.

12.Use Copy to Pique Interest.

Sometimes, the best approach for ad designs is to leave a lil’ something for the imagination. Let’s take this banner ad example by DocuSign.

DocuSign creates a curiosity gap by using an intriguing sentence to persuade users to download their eBook. This eSignature brand could have used copy like, “We have 6 overlooked strategies for rapid growth” or “Get this eBook for 6 overlooked strategies for rapid growth.”

But what’s the problem with those two versions of copy?

They’re too generic!

By limiting the words they use and the details they provide, DocuSign proves that an intriguing angle does the trick!n

13.Leverage Urgency.

Like exclusivity, urgency fuels buyers to make a purchasing decision more quickly. If customers feel like they have to make a purchasing choice or lose out on a massive deal, they’ll most likely make impulsive purchases.

However, this wouldn’t be the same for B2B businesses because buyers in this marketing environment don’t make impulsive purchases.

It doesn’t mean you can’t use urgency for B2B buyers. Instead, add pressure on your customers so they advance through your sales funnel immediately.

Hulu’s banner ad is an excellent example of adding urgency. They use a large bolded font for the words “Limited Time Offer”.

Hulu does this to quickly grab customers’ attention and let them know they need to act fast. By including the original price and scratching it out, Hulu reinforces the satisfaction of getting in on a sweet deal.

14.Create Catchy, Memorable Slogans.

We know that while it’s ideal, not all users will click on your CTA or make a purchase. However, a catchy and memorable slogan can help you stick in those buyers’ minds, so you’re easy to remember. You can consider this almost to be a written jingle.

And if buyers notice your slogan anywhere else, they’ll quickly recall your brand and the products they were interested in.

Let’s consider Invisalign’s banner ad. They’ve pinned down the concept of curiosity (we discussed this in the previous hacks) and paired it with a three-word catchy slogan, “Made to Move.”

This slogan is spot on because Invisalign manufactures clear braces for kids, teens, and adults.

They’re implying they have comfortable braces that won’t hurt you while doing activities or moving around. Such a short, catchy slogan will help keep Invisalign in buyers’ minds for longer.

15.Lean On Your Value Proposition.

Your value proposition is the core of your brand. It defines why your brand does what it does and how you aim to enhance your target audience’s lives through your products.

Because of how powerful and impactful your value proposition is, take DropBox’s lead and use it as the theme of your digital ads.

DropBox states why customers need them and which market challenges they solve. Not only is this a fantastic way to leverage your value proposition, but it’s also another example of buyer-centric content.

Targeted buyers that need a convenient and quick file-sharing solution would consider DropBox entirely based on this banner ad hack.

Determine how your brand helps your buyers and what benefits these customers experience. Use this information as the basis for your banner ad if you want to learn from a successful brand like DropBox!

16.Team Up With an Influencer, Celebrity or Industry Expert.

Influencer marketing campaigns offer businesses a range of benefits. And they work for website ad creatives too! Like Intel, partner up with a familiar and beloved industry expert, celebrity, or influencer to boost your ad’s performance. In 2022, more and more businesses are investing in influencer marketing and so should you!

There are many reasons why influencers work for banner advertisements.

Firstly, when buyers see an influencer or celebrity they love and respect, they’re more likely to interact with your copy or read it, by the least.

Second, attaching a renowned name to your banner ad will increase your credibility and authority. Buyers trust the recommendations of influencers, so it will be easier for them to believe in your value and authenticity.

You don’t need to work with a huge celebrity or world-famous superstar. Find influencers that are relevant and connected to your target audience.

17.Use A/B Testing to Perfect Your Website Ad Creatives.

A/B testing is crucial in finding website ad displays for your business. Realistically, you may not find the right copy, design, or approach the first few times. But with the help of A/B testing tools, you can evaluate your content to pinpoint aspects that need improvement or are performing well.

Whether you’re a startup or an established brand, it’s best to use A/B testing before feeling too confident about your banner ad. A massive eCommerce platform like Shopify knows this, too!

Here are a few images of Shopify’s different website ad creatives.

 

They’ve made minor and major changes across the use of branding, use of color, and CTA to determine which format looks best. You’ll never have an accurate idea of this without A/B testing.

4 Tools to Create Perfect Ad Banners

1.Canva.

Canva is a beginner-friendly graphic design tool for professional ad banners. There are several ready-made templates and designs to choose from, and you can add your elements with the drag-and-drop editor. Teams can easily collaborate and share designs using Canva, and you can download your banner creatives in various formats.

Key features: 

• Ready-made templates
• Image and video library
• Custom banner ad design sizes
• Team sharing and feedback

Pricing:

• Free plan
• Pro plan is $50 per user, per year
• Teams plan is $79 per five users, per year

Pros:

• Beginner-friendly design.
• Countless pre-built templates.
• Canva autosaves work so you never lose your designs!

Cons:

• Limited customization options.
• Not a good tool for complex graphic design projects.
• You can’t change banner ad size after selecting one.

Website: canva.com

G2 Score: 4.7/5 stars

2.Fiverr

Fiverr is an online marketplace connecting businesses to top-tier talent. Finding graphic designs for your ad banners won’t be challenging on Fiverr. You can use various filters to find the perfect professional and rely on Fiverr to handle all the T’s and C’s. Any business can use Fiverr to find professionals for banner ads, and it’s quick and easy to create an account.

Key Features:

• Dynamic filters
• Over 1000+ graphic designers
• Project packages
• Budget flexibility

Pricing:

• Varies by project and freelancer

Pros:

• Thousands of freelancers to choose from, allowing flexibility for businesses.
• Fiverr manages all the technical aspects of your freelance agreement.
• This option works for businesses of all natures.

Cons:

• Resolving disputes can be challenging frustrating.
• You don’t know what to expect from each freelancer before working with them.
• It can become costly to pay Fiverr to find talent.

G2 Score: 4.3/5 stars

Website: fiverr.com

3.Clever Ads

Clever Ads provides a suite of ads for online advertising campaigns that convert. Among these tools is the free banner creator software. Businesses can create banner ads using any of Clever Ads’ pre-built templates. You don’t need graphic design experience to use this tool, and established businesses may find it too basic.

Key Features:

• Reporting and analytics
• Pre-built banner ad templates
• Drag-and-drop editor

Pricing:

• Free

Pros:

• Beginner-friendly banner ad design tool.
• Free to use, making it perfect for small businesses and sole marketers.
• Many other paid features and tools for online ads.

Cons:

• Lack of customization options.
• Some features need to be improved.
• Users report technical bugs.

G2 Score: 4/5 stars

Website: cleverads.com

4.Smart Ads Creator

Smart Ads Creator is a WordStream product to help marketers develop online ads that convert. There are many ready-made templates to start with, and WordStream provides in-depth reporting and analytics on your ad’s performance. The biggest drawback to this tool is that it’s not fit for professional graphic designers and large companies.

Key Features:

• Reporting and analytics
• Pre-built banner ad templates
• Drag-and-drop editor

Pricing:

• Free
• Custom quote for paid plans.

Pros:

• Intuitive and beginner-friendly dashboard.
• Countless tutorials and self-help resources.
• Fantastic customer service.

Cons:

• Not the best option for large businesses and detailed projects.
• Pricing is not clear or transparent.

G2 Score: 4.5/5 stars

Website: wordstream.com

Conclusion

Ad banners have so much potential for businesses, and many brands have leveraged this potential. However, it’s not simple to create interactive banners that convert. Use these banner ad creative hacks and examples to find the best approach for your banner ad in 2024. With the help of tools like Canva, Smart Ads Creator, Clever Ads, and Fiverr, you can create a buyer-centric banner ad in no time!

References

Think Tank Lab

Creatopy: How to build trust in your display ads – 5 steps

HubSpot: Personalized Calls to Action Perform 202% Better Than Basic CTAs [New Data]