YouTube is one of the largest social platforms globally, attracting over 2.5 billion monthly users. For most companies, it’s a goldmine, especially if you want to tap into audiences through trusted voices.
However, it takes more than simply finding popular creators to run successful campaigns on YouTube. You need strategy, data and relationships that actually convert views to consumers.
That’s where a specialist YouTube influencer marketing agency comes in!
YouTube influencer marketing agencies connect brands with the right YouTube influencers and handles influencer campaigns from end-to-end, using video content to deliver real results.
In this review, we have the top agencies that focus specifically on YouTube influencer marketing campaigns, including what makes each company unique, their services, past clients, and how to choose the right partner for your brand.
Let’s dive right in!
A YouTube influencer marketing agency connects brands with YouTube creators to run campaigns that drive awareness, engagement and sales. These agencies take care of everything, from finding the perfect influencers to tracking campaign performance.
What differentiates YouTube agencies from traditional influencer companies is that they know the platform inside out. They know the algorithm, what type of videos work best, and how to create content that ranks in both YouTube search and Google search.
They’re like a talent agency or management company that works as an intermediary between your brand and creators, handling all the negotiations, contracts, content guidelines and performance tracking, so you can focus on whatever mission you want to achieve.
“What blows me away is that most people and brands care about one metric, subscribers. That’s absurd! I care for these few metrics: subscriber to view ratio, watch-time, and the engagement rate of the channel overall. I’ve seen small channels with more power than ones with millions of subscribers because they have a higher engagement rate, and they are more emotionally committed and connected to the creator.”
YouTube influencer marketing agencies provide specialized services for the platform, including:
Here is a step-by-step guide from Hotspot Marketing on how to run YouTube Ads
The best YouTube influencer marketing agency for your brand is one that understands your market, communicates clearly, provides transparent reporting, and can show measurable results from previous campaigns.
Here are the top YouTube influencer marketing agencies to work with:
AGENCY SNAPSHOT
Founded: 2016
Number of Employees: 11 – 50
Location: Vancouver, British Columbia, Canada
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Vireo Video is a YouTube marketing specialist: they’re YouTube-certified and a Google Partner Agency. They’ve helped Eckhart Tolle gain over 46 million new views, EveryMansEmpire generate over $70k in 3 months, and for GitHub increase their YouTube views by 388%.
With them, you’ll get better results because, unlike generalist agencies, their singular focus on YouTube means they understand the platform better, handling organic growth, paid YouTube Ads, and influencer marketing YouTube strategies with proven results.
AGENCY SNAPSHOT
Founded: 2017
Number of Employees: 51-200
Location: London, UK
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Socially Powerful is an award-winning YouTube influencer marketing agency that helps global brands connect with high-impact creators and communities. Their campaigns are AI-powered and draw from real-time analytics to guarantee measurable results that drive engagements and brand visibility across the platform.
They have a team that evaluates thousands of creators with data for the right brand fit. If you’re a DTC brand in beauty, lifestyle, food or home décor, then look no further than partnering with Socially Powerful for measurable results. They send clear reports to show you how influencer content performs and the business it drives.
AGENCY SNAPSHOT
Founded: 2009
Number of Employees: 51 – 200
Location: Los Angeles, California, United States
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Single Grain has made a name for itself by transforming YouTube into a high-converting performance channel, not just a brand awareness play. They place ads, yes, but they also build full YouTube funnels: top of funnel video views, mid-funnel retargeting, and bottom-funnel conversion ads to ensure every campaign is tied to real revenue results.
They’re best for marketers who want to leverage YouTube as a true performance marketing engine and not just another place to upload videos. Single Grain’s deep technical knowledge and expertise in targeting, creative testing, and data-driven ad optimization allow brands to scale fast on YouTube while maintaining ROAS visibility every step of the way.
AGENCY SNAPSHOT
Founded: 2007
Number of Employees: 201 – 500
Location: Uttar Pradesh, India; New York, USA; and London, UK.
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Sparx IT is an award-winning agency perfect for startups seeking comprehensive digital marketing support. They’re a strong YouTube influencer marketing agency India option, and can also help you connect with some of the best Indian YouTubers with large followings.
Beyond YouTube campaigns, they handle all aspects of startup development and marketing across the eCommerce, Blockchain, and Fintech sectors. Businesses can rely on them for results-driven YouTube campaigns while building consistent brand images. They also offer mobile app development to complement YouTube marketing efforts.
AGENCY SNAPSHOT
Founded: 2016
Number of Employees: 11 – 50
Location: HQ in Soho, New York and offices in Los Angeles, California and Miami, Florida.
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
NoGood is an all-in-one New York-based digital marketing company that’s best at engaging your brand with customers. This agency is perfect for brands that want lead generation and social proof optimization efforts across different platforms.
As a leading YouTube digital marketing company in almost every niche, NoGood boasts partnerships with top companies like Google, Nike, and Microsoft. The company excels at integrating your YouTube campaigns into other parts of the marketing funnel, turning views into business through every part of your outreach.
AGENCY SNAPSHOT
Founded: 2018
Number of Employees: 11 – 50
Location: Miami, Florida and New York City, USA
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
The Influencer Marketing Factory, as the name suggests, is a full-service influencer marketing agency that specifically focuses on video-first platforms YouTube, Instagram, TikTok and Twitch. They create both YouTube influencer campaigns and powerful YouTube ad campaigns.
The agency’s specialization in video-first platforms makes it an expert in understanding long-form YouTube content nuances. They have their own analytics and data tracking capabilities within the site to get the best results possible for your YouTube campaigns.
AGENCY SNAPSHOT
Founded: 2002
Number of Employees: 51– 200
Location: Chicago, Illinois
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
DMA Marketing is a YouTube campaign experts that develop video ads linked to optimized landing pages and CRO tested funnels. They incorporate the YouTube campaigns into a full-funnel marketing approach so every view and click delivers measurable business results.
The agency aligns your campaigns with other channels to benefit from consistent messaging and improved audience targeting. DMA is specifically productive for DTC brands looking for growth as they offer highly scalable, performance-focused campaigns.
AGENCY SNAPSHOT
Founded: 2013
Location: Atlanta, Georgia, USA
Number of employees: 51-200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
The Shelf is a performance-focused influencer marketing agency that blends creativity with data-driven insights to help brands execute bold, measurable campaigns.
Their services span full-funnel influencer strategies, from awareness through conversion, leveraging proprietary technology to continuously refine campaign performance.
With a global team across 10 countries and 16 languages, The Shelf offers enterprise-ready operations including brand safety, creator matching via machine-learning, and high-production content from their in-house Creator Space studio.
Their approach emphasizes measurable performance marketing outcomes, such as clicks, traffic, and conversions, rather than just reach, turning influencer marketing into a predictable growth engine for brands.
AGENCY SNAPSHOT
Founded: 2017
Number of Employees: 51-200
Location: Limassol, Cyprus
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Famesters is a full-cycle influencer marketing agency that caters to brands in gaming, FinTech, mobile apps, digital services and e-commerce. The agency provides data-driven suggestions and tech-forward ways to identify YouTubers of relevance in no time.
The agency boasts its own influencer universe with countless creators under various pre-vetted categories. With 8+ years of YouTube experience, they excel at leveraging technology to streamline processes while maintaining quality and handling everything from preliminary research through ongoing performance tracking.
AGENCY SNAPSHOT
Founded: 2014
Location: Hamburg and Berlin, Germany, London, UK, Milan, Italy and New York, USA
Number of Employees: 51 – 200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Pulse Advertising is a global influencer marketing agency that helps brands grow visibility, engagement, and sales through strategic creator partnerships on YouTube and across all other major social platforms.
Their influencer marketing services focus on connecting brands with high-performing creators who deliver authentic, measurable results.
Using data-driven strategy and software-enabled campaign scaling, Pulse identifies the right YouTubers and influencers to create impactful branded content that drives brand awareness, customer acquisition, and long-term loyalty.
From concept to execution, the agency manages every step of the process, including influencer selection, content production, and performance tracking.
Their in-house team ensures that each campaign aligns with brand goals while maximizing reach, engagement, and ROI.
Picking the best YouTube influencer marketing agency for your business isn’t an easy decision.
The right agency will make all the difference in the success of your campaign, so it’s important to take time and analyze potential partners thoroughly.
YouTube influencer marketing works. But you have to work with the right agency.
Your choice depends on the budget, industry and your YouTube campaign goals. Each one of the YouTube influencer marketing agencies we reviewed here brings something different to the table – from Socially Powerful’s results guarantee to Vireo Video’s YouTube-exclusive focus, and Famesters’ technology-driven approach.
The best agency for your brand will be one with specialist expertise, access to high-quality YouTube influencers, a good understanding of your niche, and can showcase actual results from past YouTube campaigns.
An Influencer Marketing Agency connects brands with the right influencers to create sponsored content. They take care of strategy, creator selection, negotiation, content creation and management and performance tracking. They manage an influencer campaign from beginning to end. That means they handle everything – finding influencers, negotiating contracts, coming up with a strategy, managing content creation, and measuring performance with detailed ROI reports. Micro-influencers: $5,000-$20,000. Major creators: $100,000+. Pricing factors include influencer reach, campaign complexity and duration, plus agency fees. Most campaigns should last anywhere from 4 to 12 weeks. This includes time for creating the strategy, identifying who to reach out to, creating the content and then publishing it. Yes. Small businesses get strong results by working with micro-influencers who charge less but deliver better engagement rates and targeted reach for niche audiences.
Frequently Asked Questions
What is an Influencer Marketing Agency?
What Does An Influencer Marketing Agency Do?
How Much Do YouTube Influencer Marketing Campaigns Cost?
How Long Does A YouTube Influencer Campaign Take?
Do YouTube Influencer Campaigns Work For Small Businesses?
Think With Google: How YouTube Influencers Are Rewriting the Marketing Rulebook
Statista: Most Popular Social Networks Globally
Forbes: 12 Clever Ways For Marketers To Leverage YouTube
HubSpot: YouTube Marketing
Baclinko: Beginner’s Guide to YouTube Marketing
Micro-influencer marketing has become one of the best ways for brands, especially small and mid-size...
India's YouTube landscape is vibrantly diverse, led by creators in fields including comedy, gaming, ...
Social media moves fast, from TikTok trends that vanish overnight to algorithm changes that upend en...
Enroll in our free 5-lesson email course today!
Free for limited time only.
