15 Media Buying Agencies For Outstanding Growth in 2025 [Full Review]

By Leah Clark Last updated: 24 minute read Marketing AgenciesPaid Media

Businesses have used media buying since the dawn of newspapers. But now, it has evolved into a more complex and revenue-generating marketing tactic.

In the US alone, between the 80s and now, media consumption has increased exponentially. And, of course, with this growth, the way brands use media buying has changed, too. From using programmatic ad technology to purchasing media spaces and using incrementality to measure performance.

However, this complexity has also increased the benefits for businesses. The right media-buying house can help you define and deploy the best strategies to achieve these impressive results quickly.

We’ve summarized our key findings for media buying and the top media buying agencies to help your brand become the next best thing in 2025.

Skip to What You Need

    read more

    15 Top Media Buying Agencies

    1.CommCreative

    CommCreative

    CommCreative

    Framingham, US 54

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 1989

    Number of Employees: 51-200

    Location: Massachusetts, United States

    KEY SERVICES

    • Content marketing
    • Social media marketing
    • Demand generation
    • Email marketing

    NOTEWORTHY CLIENTS

    • McAfee
    • Guidehouse
    • Deloitte

    WHY CHOOSE THEM?

    CommCreative is an established agency that has worked with many top tech companies. This agency has a long track record and has launched 100 websites as a Google Certified partner for over eight years.

    This media house tells your story through various digital marketing and media-buying services. From brand development, social media marketing, web development, and ROI measurement frameworks to event marketing and product design, CommCreative has it all. Most of this media company’s clients are large tech companies. This agency is also considered one of America’s 500 fastest-growing private companies, a certified HubSpot partner, and a recipient of a Hermes Creative Award.

    CommCreative media buying agency
    Source: CommCreative

    2.Moburst

    Moburst

    New York City, US 93

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2013

    Number of Employees: 51-200

    Location: HQ in New York, United States with offices in California, United States

    KEY SERVICES

    • Mobile strategy
    • Product development
    • App store optimization
    • Video production
    • Web development
    • Web design

    NOTEWORTHY CLIENTS

    • Reddit
    • Samsung
    • Uber

    WHY CHOOSE THEM?

    Moburst offers a well-rounded range of technical and creative services for media buying. You can receive expert video production support, creative contributions, and more. Plus, this agency has worked with numerous world-renowned empires. Moburst is ideal if you want an agency that offers diverse services for media buying.

    Mobust offers services that focus on media buying on mobile, via apps. This agency will help you produce the best videos and find the perfect placements for your advertising through mobile apps. Mobusrst has an impressive track record of increasing Yala’s ROI by 1000%, generating over 1400% growth for Samsung’s mobile app, and gaining $5 million worth of App Store Optimization for Discovery.

    Moburst
    Source: Moburst

    3.InPulse Digital

    InPulse Digital

    Miami, United States 62

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2010

    Location: HQ in Florida, United States with offices in Mexico City, Mexico and Uruguay and Argentina, South America

    Number of Employees: 51-200

    KEY SERVICES

    • Content strategy
    • Content planning
    • Influencer marketing
    • Analytics
    • Programmatic advertising
    • Email marketing
    • Lead generation
    • SEO
    • Re-targeting

    NOTEWORTHY CLIENTS

    • BIC
    • Discovery
    • FoodNetwork

    WHY CHOOSE THEM?

    InPulse Digital is a full-service media-buying house that has worked with companies in a range of sectors. It goes to great lengths to ensure its clients have personalized strategies that reflect their values and motivations.

    They use the latest market trends and innovative methods to bring impactful results. InPulse Digital stands out for its dedication to solving challenges faced by brands on the digital front, offering tailored media strategies, from media mix selection to budgeting, according to client’s goals and needs. T

    The agency’s approach involves leveraging data insights, A/B testing, and KPI optimization to deliver campaigns that convert, ensuring commitment to meeting deadlines and maximizing performance within each platform. Additionally, InPulse Digital’s real-time optimization, experienced media specialists, and transparent pricing model align with clients’ interests, focusing on delivering excellent results consistently.

    InPulse Digital media buying agency
    Source: InPulse Digital

    4.Fieldtrip

    Fieldtrip

    Louisville, United States 18

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2006

    Number of Employees: 11-50

    Location: Kentucky, United States

    KEY SERVICES

    • Consumer research
    • Brand identity
    • Package design
    • Benchmark research
    • Media planning
    • Asset distribution

    NOTEWORTHY CLIENTS

    • Central City Concern
    • Oregon Child Abuse Solutions
    • Vision Zero

    WHY CHOOSE THEM?

    Fieldtrip is an excellent option for Nonprofit businesses that need a 360-degree solution for brand development, marketing, and media buying. This agency can also be valuable to mid-level companies looking for various technical and creative strategies for maximum growth.

    Fieldtrip helps small businesses through brand development, market research, product design, and web development. This agency’s primary aim is to drive the success of Nonprofits, helping them reach a wider audience and gain credibility in their market segment. You can rely on this agency to manage your assets, plan and achieve your benchmarks, design and manage your products, and find the best mediums for your marketing efforts.

    FieldTrip
    Source: FieldTrip

    5.Colormatics

    Colormatics

    New York City, United States 17

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2014

    Number of Employees: 11-50

    Location: HQ in New York with offices in Oregon, Washington, California and Massachusetts, United States

    KEY SERVICES

    NOTEWORTHY CLIENTS

    • McAllen
    • TikTok
    • Fiverr

    WHY CHOOSE THEM?

    Colormatics is a unique media agency that’s also helped an exceptional selection of businesses. While this media house may offer a partial suite of services, they do have everything you need for successful media buying. Colormatics would be an ideal choice if you’re looking for media buying services specifically and captivating video production.

    This agency takes a creative approach to helping businesses stand out. Colormatics’ process will support your brand from strategy to post-production and deployment. This agency has produced engaging and story-driven videos for Steph Curry, Shaquille O’Neal, and Udonis Haslem.

    Colormatics Media buying agency
    Source: Colormatics

    6.Cutwater

    Cutwater

    San Francisco, United States 46

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2007

    Number of Employees: 11-50

    Location: HQ in California with offices in New York, United States

    KEY SERVICES

    • Programmatic performance
    • Media Buying
    • Data visualization
    • Brand positioning
    • Branded content
    • Custom packaging
    • Experiential events

    NOTEWORTHY CLIENTS

    • Unison
    • Russell Stover
    • Sunrun

    WHY CHOOSE THEM?

    Cutwater is a media and creative agency that doesn’t just produce visually appealing ads but drives brands toward conversion and growth. Cutwater’s media services include programmatic performance media, ROI analysis, budget recommendations, and real-time optimization. They use data insights and A/B testing to deliver campaigns that convert.

    Cutwater offers a valuable variety of services that ultimately help your brand become known and leverage new marketing tactics. This agency has partnered with an impressive list of well-known brands (especially those with engaging advertising).

    This advertising firm’s expertise in brand strategy, integrated creative and media services, data-driven performance media, and commitment to client growth make them a strong choice for brands looking to drive measurable results. Mid-level and large companies would benefit from working with this agency.

    CutWater Media Buying Agency
    Source: CutWater

    7.BigSea

    BigSea

    St. Petersburg, United States 45

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2005

    Number of Employees: 11-50

    Location: Florida, United States

    KEY SERVICES

    • Digital marketing
    • Brand messaging
    • Content marketing
    • SEO
    • Video marketing
    • Marketing automation
    • Email marketing

    NOTEWORTHY CLIENTS

    • The University of Tampa
    • GoZone WiFi
    • Stillpoint

    WHY CHOOSE THEM?

    BigSea is one of the top B2B media buying agencies on this list. This agency also works with companies in the CBD and NGO space. Plus, BigSea works with museums and attractions too. You’d need to fall into those sectors to work with BigSea, but this agency can help businesses of all sizes.

    This company primarily focuses on these industries: B2B, higher education, CBD, E-Commerce, attractions, museums, and Nonprofits. They use content as their core for successful marketing strategies and media buying solutions. They also provide resources for businesses, such as a 10-step checklist to ensure your website is geared toward conversion and news articles to keep you relevant. Working with just one NGO, BigSea helped them increase their revenue by over 100% and gain 145% more unique contributors.

    BigSea Media Buying Agency
    Source: BigSea

    8.Kiosk

    Kiosk

    Novato, United States 79

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2013

    Number of Employees: 51-200

    Location: HQ in California with offices in Portland, United States and Toronto, Canada and England, United Kingdom

    KEY SERVICES

    • Media planning
    • Media strategy
    • Google Analytics
    • SEM
    • SEO
    • Brand development
    • Web development
    • App development

    NOTEWORTHY CLIENTS

    • Beyond Limits
    • Affirm
    • Western Governors University

    WHY CHOOSE THEM?

    If you want a full-service marketing agency, look no further than Kiosk. This agency uses data-driven strategies to develop tailored solutions for your digital marketing and media buying needs. From working with universities and healthcare providers to financial services, Kiosk prides itself on data and expert collaboration to help you reach your desired goals. Thanks to Kiosk, Covia – a healthcare provider, increased its organic page views by 28% and reduced its average page load time by 25%.

    Kiosk is a suitable choice for startups and mid-level companies looking for Google Analytics, Performance marketing, and creative and technical support. This agency can help you develop your brand while ensuring the success of all aspects of your digital marketing and media buying strategies.

    Kiosk
    Source: Kiosk

    9.SpinBrands

    SpinBrands_media buying agency

    SpinBrands

    London, UK 42

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2016

    Number of Employees: 11-50

    Location: HQ in England, United Kingdom with offices in New York, United States

    KEY SERVICES

    • Multichannel marketing
    • Content marketing
    • Growth hacking
    • 3D modeling
    • Creative concepting

    NOTEWORTHY CLIENTS

    • Lovehoney
    • Barking Heads
    • Zone

    WHY CHOOSE THEM?

    SpinBrands is one of the UK’s most popular media buying agencies because of its creative services. This agency is dedicated to helping your brand grow while providing unique creative concepts. Working with LoveHoney, this agency increased its organic clicks by over 5000, secured over 1,100 new followers, gained more than 114,000 engagements, and skyrocketed its engagement rate by 15%.

    SpinBrands is an excellent solution for small and mid-level businesses looking for a creative approach. This agency has a broad team of experts to help companies develop innovative videos, marketing tactics, and personalized branding. With this agency, you will have creative marketing products your competitors don’t.

    SpinBrands media buying agency
    Source: SpinBrands

    10.Toast

    Toast

    Toast

    Soho, United Kingdom 10

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2002

    Number of Employees: 1-10

    Location: HQ in London, United Kingdom with offices in Oxford, United Kingdom

    KEY SERVICES

    • TV media buying
    • Media production
    • TV sponsorship
    • Promotional videos
    • Animated TV ads
    • Branded content

    NOTEWORTHY CLIENTS

    • Loaf
    • Innocent Smoothie
    • Olivia Burton

    WHY CHOOSE THEM?

    Like SpinBrands, Toast is a well-known UK media-buying house. However, this brand is different because Toast is all about TV advertising. If you want to develop the best and most engaging TV ads, Toast is the agency you need. While working under COVID guidelines, Toast has produced and promoted some of the UK’s most engaging TV ads for Loaf, Innocent Smoothie, and Morgan Stanley.

    If you’re looking for a media agency that only focuses on these services, particularly media buying for TV ads, Toast is the solution you need. This agency would benefit small and mid-level businesses looking for specialized media buying support.

    Toast media buying agency
    Source: Toast

    11.LYO Agency

    LYO

    LYO Agency

    London, United Kingdom Undisclosed

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2019

    Number of Employees:11-50

    Location: England, United Kingdom

    KEY SERVICES

    • Social media marketing
    • SEO
    • UX writing
    • UX design
    • UX audits
    • PR

    NOTEWORTHY CLIENTS

    • Texas Financial Advisors
    • MiraBurst
    • Encoders

    WHY CHOOSE THEM?

    LYO Agency is a full-service marketing agency based in London. It offers a range of services designed to help businesses optimize their digital presence and drive growth. This agency has partnerships with companies like Google Adwords, YouTube Advertising, Google Analytics, and Facebook Ads.

    The agency’s ability to offer services beyond media buying, such as PR and UX design, can complement media buying strategies and create integrated marketing campaigns for clients.

    Companies looking for a media agency should consider LYO Agency for their comprehensive services, expertise in media buying, partnerships with major platforms, data-driven approach, and ability to provide a holistic marketing solution beyond just media buying.

    LYO media buying agency
    Source: LYO

    12.Priority Outdoor

    Priority Outdoor

    Priority Outdoor

    Manchester, United Kingdom Undisclosed

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 1-10

    Number of Employees: Undisclosed

    Location: England, United Kingdom

    KEY SERVICES

    • Media planning
    • Media Buying
    • Billboards
    • Digital screens
    • Posters

    NOTEWORTHY CLIENTS

    • NHS
    • HomeServe
    • Sefton Council

    WHY CHOOSE THEM?

    Priority Outdoor is a compelling choice for media buying due to their expertise, independence, and commitment to client success. As an independent media planning and buying agency, they offer honest, reliable, and trustworthy insight and knowledge. Their team of talented outdoor media professionals prioritizes providing clients with specialist knowledge and inspiration for their campaigns.

    Priority Outdoor works closely with clients from the initial conversation to the execution of the media campaign, ensuring a smooth experience. As an extension of the client’s team, they are inclusive, transparent, and dedicated to achieving the client’s objectives and goals. With their focus on maximizing reach and creating effective outdoor advertising campaigns, Priority Outdoor is a strong partner for businesses looking to optimize their media buying efforts.

    Priority Outdoor Media Buying Agency
    Source: Priority Outdoor

    13.Kairos Media

    Kairos Media buying Agency

    Kairos Media

    Shoreditch, United Kingdom 84

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2015

    Number of Employees: 51-200

    Location: HQ  and offices in England, United Kingdom, with offices in California, United States

    KEY SERVICES

    • Data and analytics
    • Creative strategy
    • Content marketing
    • Social media marketing
    • Paid media
    • Influencer marketing

    NOTEWORTHY CLIENTS

    • Rovio
    • JBL
    • Heinz

    WHY CHOOSE THEM?

    Kairos Media has worked with many prestigious companies, helping them create innovative and fun advertising targeted at their ideal buyers. As a full-service social creative agency, they offer a range of services, including paid media buying, influencer marketing, and data & insights. This integrated approach allows them to develop cohesive campaigns that drive results.

    Kairos Media’s media buying services are backed by a focus on data and analytics. They use data insights, A/B testing, and KPI optimization to deliver campaigns that convert. Their team of media buyers is skilled in real-time optimization, ensuring campaigns are continuously improved to maximize performance. This data-driven approach sets Kairos Media apart as a media buying partner that prioritizes delivering measurable results for their clients.

    Kairos
    Source: Kairos

    14.Liquorice

    Liquorice

    Liquorice

    Cheltenham, United Kingdom Undisclosed

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2009

    Number of Employees: 1-10

    Location: England, United Kingdom

    KEY SERVICES

    • B2B marketing
    • Branding and packaging
    • Design
    • Media planning
    • Media buying
    • Social media marketing
    • Web development
    • TV production
    • Video production

    NOTEWORTHY CLIENTS

    • I.T.S
    • Bath Fertility
    • Quod

    WHY CHOOSE THEM?

    Liquorice is considered an excellent solution for B2B media buying agencies. They have also worked with companies in the building, baby care, and healthcare sectors. This agency is ideal for any business that wants robust and well-rounded support for brand development, advertising, design, and media buying.

    Liquorice will help your media planning and buying efforts, whether you want to appear on TV or social media. This agency offers specialized B2B marketing and retail marketing services, web development and design, social media marketing, digital marketing, and branding. Liquorice has provided media planning and media buyer expertise for many brands, including I.T.S, CryptoTag, Papa John’s, Kelo-Cote, and Bath Fertility.

    Liquorice media buying agency

    Source: Liquorice

    15.Once Upon A Time Marketing

    Once upon a time

    Once Upon A Time Marketing

    London, United Kingdom 156

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2009

    Number of Employees: 51-200

    Location: HQ in England, United Kingdom with offices in New York, Nevada and California, United States

    KEY SERVICES

    • Packaging
    • Video production
    • Video marketing
    • Social media marketing
    • Media planning
    • Media buying
    • Creative services

    NOTEWORTHY CLIENTS

    • Disney
    • Netflix
    • Sony Music

    WHY CHOOSE THEM?

    Once Upon a Time is a full-service creative agency that excels in building brands, producing media, and creating campaigns that resonate with audiences who are passionate about movies, drinks, music, and destinations. Their comprehensive approach, from procurement to creative design and media placement, ensures a holistic and effective strategy for modern marketers seeking tangible results. By being deeply involved in their clients’ teams and handling all aspects of the creative process, Once Upon a Time offers a personalized and detail-oriented approach that sets them apart in the industry.

    This agency has recently worked on projects like the Netflix shows The Maid and Open Your Eyes, branding for Carollini Miami, and Iron Maiden’s Senjutsu album.

    Once Upon a Time is recommended for mid-level companies, large businesses, and enterprises that require assistance with various digital marketing solutions or in-depth media buying services.

    Source: Once Upon a Time

    What Services Do Media Buying Agencies Offer?

    Creative Services

    Typical creative services from media buying agencies include video production, creative concepting, photography, and styling. With these services, you’re sure to have unique advertisements that captivate your audience.

    Media Buying Strategy

    Before you start doing anything related to media buying, you need a foolproof strategy that outlines your goals, KPIs, and market disadvantages and advantages. You also need to define which social channels you plan to use, what content you want to promote, and who your ideal buyers are. Your media agency will handle all these details for you and determine the best strategy to suit your business.

    Media Buying Campaign Set Up and Optimization

    After your agency has developed an award-winning media strategy for your brand, it’s time to get your campaign set up and optimized. This includes creating the content you want to promote and additional content to complement your campaign, defining and documenting a posting schedule, and then starting the media buying process. Because a media buying campaign is often very technical and requires strategic bidding, it’s best to let your agency handle this.

    Other Essential Marketing Services

    Besides the three key services we just discussed, media buying agencies also provide a few more additional services to complement your media buying strategy and campaign. These services often include influencer marketing, mobile app optimization, and digital marketing. Let’s take a quick glance at each of these additional media-buying services.

    • Influencer marketing: It is vital for media buying agencies to expand their reach and secure credibility. Rather than casting random talent for your advertisements, you can rely on the power of influencers. This support will save you the effort and money of influencer marketing tools or reaching out to influencers yourself.

    • Mobile App Optimization: If you’ve ever played a mobile game, you’ll know how common ads are. For your business to develop viral mobile apps or use the best ads for mobile apps, media buying agencies specialize in this service.

    • Digital Marketing: The smallest and biggest media buying agencies provide a wide and valuable range of digital marketing services. These services include social media marketing, web development and design, SEO, digital media planning, and more.

    Summary: What Services Do Media Buying Agencies Offer?

    • Creative Services

    • Influencer Marketing

    • Mobile App Optimization

    • Digital Marketing

    Final Thoughts

    The media buying market is filled with talented agencies that can help businesses of all sizes optimize their advertising campaigns and drive results. Whether you’re looking for a full-service partner to handle everything from strategy to execution or a specialized agency focused on a particular channel like programmatic or social media, there are plenty of great options to choose from.

    Take the time to research different agencies, review their case studies and client testimonials, and have conversations to assess cultural fit. A strong media buying partner will take the time to understand your business, provide strategic guidance, and deliver measurable results. So don’t be afraid to shop around until you find the perfect media buying match for your brand. The payoff in terms of increased awareness, leads, and sales will be well worth the effort.

    Frequently Asked Questions

    What are the different media-buying advertising channels?

    Media buying channels encompass a wide range of options across both traditional and digital platforms. Traditional channels include TV, radio, print ads in newspapers, billboards, and direct mail campaigns. On the digital front, media buying channels include banner ads, paid search ads, video advertising, sponsored content, and social media ads on platforms like Facebook, Instagram, and YouTube.

    These diverse channels offer advertisers the opportunity to reach their target audience effectively across various mediums.

    How can you use media buying tools to create a consistent brand message?

    Media buying tools can help create a consistent brand message by allowing you to centrally manage and optimize your advertising campaigns with an omni-channel approach.

    These tools provide features like ad management, performance tracking, and real-time optimization. By using a single platform to plan, buy, and analyze your media buys, you can ensure your brand messaging is cohesive and aligned with your overall marketing strategy. 

    Is a media agency the same thing as an advertising agency?

    No, a media agency is not exactly the same as an advertising agency, although they are closely related. Here are the key differences:

    Advertising agencies are responsible for the overall creative strategy, branding, and messaging of ad campaigns. They develop the concepts, copy, and visuals that will be used across different media channels.

    Media agencies focus specifically on the media planning and buying aspects of campaigns. Their role is to determine the optimal mix of media channels (TV, digital, print, etc.), negotiate rates with media vendors, and execute the media buys.

    Advertising agencies may have in-house media planning and buying capabilities, or they may partner with a separate media agency to handle that component. The two work closely together to ensure the creative and media elements are aligned.

    References

    Institut numerique: The evolution of the consumption of the media in the last 50 years

    ADScholar: 5 Programmatic Advertising Case Studies That Yielded Exponential Results

    Hootsuite: 56 Important Social Media Advertising Statistics