The health and wellness industry demands that brands build trust and credibility. 80% of customers believe there is too much conflicting data on what’s healthy and what isn’t. Businesses must now work to be more convincing and build a positive and credible reputation to succeed in this highly competitive space.
This industry is experiencing rapid and continual growth despite the mistrust surrounding wellness products. By 2026, the global digital health market will reach $220 billion.
Working with an expert firm is the best way to quickly build consumer trust and make your enterprise successful.
There are dozens of great agencies to consider, so to make this easier for you, we have reviewed the 11 best options for 2025.
In this review, we cover the services they offer as well as what makes them an excellent choice for your brand.
The best agencies offer brand strategy and storytelling services because your story matters. Products in your niche must connect with buyers and show them how they can find value in your solution. Create a brand story and identity around what your audience wants to strengthen customer relationships and customer retention. You’ll also be more likely to secure targeted leads.
Once you’ve got your story, your agency will outline a custom strategy. Your brand strategy defines your brand design, value proposition, mission, and how you plan to convey this to target buyers.
Wellness brands need social media marketing to attract, engage, and convert customers. A strong and consistent social media presence will help you engage your customers and promote your products and brand identity. Because health and well-being products physically affect customers’ lives, use organic content that highlights the lifestyle you’re promoting.
Your wellness specialist agency will help you choose the best platforms for your social media campaign. They will also have the expertise to create content for your social media marketing strategy based on what will interest your target audience.
Influencer marketing works for this market segment because customers trust personal recommendations. It would be easier to convince and engage with buyers by showing the benefits of your brand through influencers. Agencies find the best influencers for their clients and design and track campaigns, so you don’t have to.
Some marketing firms can go as far as handling influencer onboarding, payments, and relationships.
Like social media and influencers, content marketing is vital to connect with your audience. Marketing agencies specializing in wellness must be precise and targeted to create and promote content that converts. With so many competitors in the market, your content marketing approach must be unique.
Remain consistent with your content marketing strategy. Stay ahead of and encompass trends relevant to your buyers and brand identity. Fortunately, some marketing services have the experience and resources to do this for you.
Summary: Top Marketing Agency Services
Source: McKinsey & Company
AGENCY SNAPSHOT
Founded: 2011
Location: Atlanta, Georgia, USA
Number of Employees: 51-200
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Lyfe Marketing is a fantastic option for fitness brands. This agency will attract and secure targeted customers to boost your monthly memberships and overall revenue. Lyfe Marketing provides services like email and social media marketing, paid ads, and video marketing.
Lyfe Marketing helps fitness and wellbeing brands see greater growth. You can optimize your social media presence through targeted ads and customer-centric content. Brands can also use SEM and SEO to increase visibility and drive web traffic. Lyfe Marketing provides expert solutions for email marketing, too. You can rely on targeted newsletters to engage and convert qualified leads.
AGENCY SNAPSHOT
Founded: 2018
Location: New York and 21 other locations around the world.
Number of Employees:5,001-10,000
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IPG Health is a global network of celebrated and awarded health marketing agencies. It boasts over 45 agencies and 6,500+ talented individuals across six continents. This agency prioritizes health above all else. They inspire behaviors that promote better health by translating scientific knowledge into actionable insights.
Their collective mission revolves around creating innovative marketing solutions that benefit clients, brands, and people. With a strong commitment to equity, diversity, and inclusion (EDI), IPG Health takes a holistic approach to healthcare marketing.
PG Health’s 20 full-service agencies and 18+ specialized agencies seamlessly integrate creativity, digital channels, technology, and data. This comprehensive approach ensures a well-rounded strategy.
For those seeking cutting-edge digital strategies, data-driven insights, or creative campaigns, IPG Health stands ready to accelerate business growth and make a difference in people’s lives.
Source: IPG Health
AGENCY SNAPSHOT
Founded: 2010
Location: Ashville, North Carolina, USA
Number of Employees: 11-50
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JB Media Group is the agency for you. This agency has a decade of experience working with wellness brands and knows how to nail down authentic, customer-centric storytelling.
JB Media Group is all about helping health brands optimize visibility through expert storytelling. Like top businesses such as Sanesco and Hylands, you can target and convert the right customers with a unique value proposition and marketing approach. JB Media Group offers services for mid-level businesses and enterprises, like SEO, content strategy and storytelling, content marketing, eCommerce marketing, and digital advertising.
AGENCY SNAPSHOT
Founded: 2002
Location: Charlotte, North Carolina, USA
Number of Employees: 51-200
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Union takes Wellness advertising to a new level with expert services to promote your brand and products. This agency will help you define brand identity and a value proposition aligned with your goals and target audience.
Union will use the best social channels and marketing strategies to leverage so you can attract, engage, and convert your audience as quickly as possible. You can also rely on Union for top-tier product photography, highlighting all the best features of your products while optimizing SEO so target buyers find your images and brand.
There’s no aspect of successful wellness marketing Union can’t optimize. This agency offers services to drive traction and customer engagement for start-ups and established businesses. You can enhance customer experience and promote your brand through email, video, and social media.
AGENCY SNAPSHOT
Founded: 2013
Location: New York City, USA
Number of Employees:1,001-5,000
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Ogilvy Health is a renowned agency with a long and illustrious track record of advertising experience.
Ogilvy Health recognizes that wellness extends beyond traditional health brands. They work with diverse partners and organizations, including pharma, biotech, medical clinics, payers, and government health policy entities.
Moreover, Ogilvy Health’s global presence and network of experts across various regions enable it to provide tailored solutions to clients worldwide. The agency’s commitment to innovation, borderless creativity, and collaboration across different capabilities, such as advertising, public relations, relationship design, consulting, and health, sets them apart as a leader in the industry.
Recently, Ogilvy Health launched a health-first suite of global influencer marketing services called Health Influence. This bridges the gap between medical expertise and public awareness by connecting pharmaceutical, healthcare, nutrition, and wellness brands with expert influencers.
AGENCY SNAPSHOT
Founded: 2007
Location: Newtown, Pennsylvania, USA
Number of Employees: 11-50
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VIVO offers a full suite of marketing services tailored for health brands, including advertising, creative development, digital marketing, SEO/SEM, and more. They take an integrated approach to building enduring relationships between brands and consumers.
VIVO Agency’s commitment to accessible health aligns with the potential of health tech wearables and biomonitoring to transform patient care. They are dedicated to ensuring everyone has access to health tools and information when and where they need it. Their work directly impacts health outcomes and patient experiences.
If you’re looking for a marketing agency that understands the nuances of health and wellness, prioritizes relationship-building, and offers comprehensive services, VIVO Agency could be a great choice.
AGENCY SNAPSHOT
Founded: N/A
Location: New York City, USA
Number of Employees: 51-200
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Saatchi & Saatchi Wellness is a creative agency that combines scientific rigor with creative magic to help professionals in the wellness space achieve fame for their brands and themselves.
Whether your campaign is about raising brand awareness, optimizing buyer interest, or marketing a specific campaign, Saatchi & Saatchi Wellness has legacy experience. This agency assisted Walmart in increasing COVID vaccinations by 40%, and this agency helped a dog health brand, NexGrad develop meteoric brand loyalty.
Saatchi & Saatchi Wellness provides in-depth analytics for health and wellness brands. This agency uses expert data science techniques and detailed customer analytics to develop actionable insights. If your campaign relies on analytics and you’d like brand storytelling and customer support optimization, then Saatchi & Saatchi Wellness can deliver.
AGENCY SNAPSHOT
Founded: 1986
Location: Toronto, Ontario, Canada
Number of Employees: 11-50
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Whitehead Agency Group is a strong choice due to its extensive experience, innovative strategies, and proven track record of success in the healthcare industry. With over 25 years of expertise, Whitehead Agency Group specializes in marketing healthcare brands, products, and medical tourism destinations, utilizing data-driven digital strategies to build brand awareness and maximize online presence.
The agency’s approach combines traditional marketing tactics with the latest digital strategies, ensuring a comprehensive and effective marketing campaign that resonates with today’s digital-savvy healthcare consumers.
Whitehead Agency Group’s commitment to data-driven marketing allows them to quickly optimize strategies, maximize ROI, and generate measurable results for their clients. Their focus on understanding the unique challenges of healthcare marketing, utilizing data-driven insights to fuel brand strategy, and delivering creative solutions that differentiate brands in a competitive market sets them apart as a top choice.
Their successful campaigns with over 300 doctors, clinics, and healthcare brands demonstrate their ability to accelerate growth and drive patient volume through effective marketing initiatives.
AGENCY SNAPSHOT
Founded: 2008
Location: Ipswich, England, UK
Number of Employees: 1,001-5,000
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Real Chemistry’s extensive experience, innovative AI-driven approach, diverse service offerings, impressive client roster, and commitment to innovation make it a top choice for wellness marketing.
Real Chemistry works with market leaders in the pharmaceutical and healthcare industry, such as Pfizer, Johnson & Johnson, GlaxoSmithKline, and Eli Lilly. This demonstrates their ability to deliver successful campaigns for major players in the sector.
Real Chemistry has embraced AI as the “glue” that makes their communications more insightful and creative more powerful. This AI-driven approach has turbocharged the company’s growth, with revenue increasing 18% in 2022.
AGENCY SNAPSHOT
Founded: 2003
Location: Santa Monica, California, USA
Number of Employees: 1-10
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Large medical businesses are the best fit for Quaintise. This agency provides specialized solutions like life science and medical marketing. You can boost your brand through social media management from industry pros and customer-centric PR strategies.
Although Quaintise offers fewer services than many agencies, they value quality. This agency is best for medical businesses as it provides medical and life science marketing. With such a specialized marketing niche, Quaintise understands the target audience and what works. This agency can also help boost your brand reputation and positive customer sentiment through PR, advertising, and social media
AGENCY SNAPSHOT
Founded: 2010
Location: Lawnton, Queensland, Australia
Number of Employees: 1-10
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WHY CHOOSE THEM?
OneOut Creative is a fantastic agency that’s worked with several health, well-being, and fitness brands. You can depend on OneOut Creative for detailed lead generation, social media, email, and website design and development strategies.
These professionals leverage in-depth customer analytics for data-driven solutions like SEM, email marketing, and lead-generation campaigns.
OneOut Creative can design and develop the perfect website for your brand, use competitor analysis to find relevant strategies, and, of course, remember social media marketing.
The 11 agencies highlighted in this review have demonstrated exceptional expertise in crafting compelling campaigns that resonate with audiences and drive business growth. From creative content creation to data-driven insights and innovative solutions, these agencies possess the tools and knowledge to elevate your brand’s online presence.
As the health and wellness industry continues to evolve rapidly and becomes increasingly competitive, partnering with a trusted and experienced digital marketing agency can be a game-changer.
Content marketing is effective for these brands because it enables them to educate, engage, and inspire their audience. It also allows them to establish credibility, and differentiate themselves in a competitive market by providing valuable and relevant content that addresses the holistic well-being of consumers.
To break through the clutter in the expansive wellness industry and effectively communicate your message, focus on authenticity, emotional intelligence, and personalized engagement.
Craft sincere and relatable messages and implement a comprehensive marketing strategy aligned with your brand identity.
You can utilize email marketing for personalized interactions, engage actively on social media to inspire and connect with your audience and offer personalized experiences that cater to individual needs. By prioritizing these strategies, you can differentiate your brand, capture attention, and establish meaningful connections in the competitive wellness market.
The cost of advertising firms specializing in this nice varies widely, so discussing your needs with potential agencies is essential. Agencies typically offer a range of pricing models to suit their clients' needs, including hourly rates, project-based pricing, value-based pricing, and performance-based pricing.
Global Wellness Institute: Global Wellness Economy
Policy Advice: 21+ Statistics About the Health and Wellness Industry (2023)