To run a successful online brand, business owners like yourself rely on web traffic. But here’s the problem: web traffic is challenging enough to generate, and not every user converts. So, let’s introduce CPA marketing.
Some businesses drive a decent amount of web traffic, but this isn’t always consistent. Others don’t achieve their web traffic or conversion goals.
You may be wondering, “Is CPA marketing legit?”, let the statistics tell you. Thanks to affiliate marketing (what CPA marketing pretty much is), your customer revenue can skyrocket by 58%.
Are you intrigued by CPA marketing? Then you’ll want to know that more than 16% of all eCommerce orders in the US are due to affiliate marketing.
You don’t need to be an affiliate marketing genius to start a CPA marketing campaign. This article will reveal the top CPA marketing tools for a lucrative campaign and what CPA marketing can do for your business.
CPA marketing stands for Cost Per Acquisition Marketing and is affiliate-oriented marketing. You pay affiliates commission every time users perform a specific action on your website using their affiliate link. These actions include purchasing a product/service, subscribing, or filling out a quote form.
There are three primary types of CPA marketing:
CPA marketing might sound a little confusing. As you understand which parties are involved, it becomes much clearer. Let’s take a look at this:
Summary: What is CPA marketing?
CPA stands for Cost Per Acquisition Marketing and is affiliate-oriented marketing. The three types of CPA marketing approaches are pay per sale, pay per action, and recurring payments. The parties involved in CPA marketing include affiliate marketers and publishers, CPA businesses or websites, and CPA networks.
If you’ve looked at the 4 powerful affiliate marketing programs, you’ll understand the impact of affiliate marketing techniques like CPA marketing. There are multiple reasons why CPA marketing is a fantastic way to maximize your profits and achieve your conversion goals. Let’s go through these benefits.
Once you understand the mechanics of CPA marketing, setting up the campaign is quick and easy. Attending a CPA marketing course before starting your campaign will help, but it’s not compulsory.
You need three components to start your CPA marketing campaign. The first is a functional website, the second is a CPA offer, and the third is a CPA network. After nailing down these three must-haves, you can start your campaign immediately.
If you’ve worked with Google ads before, you know the pain of paying for web traffic that doesn’t convert. Through CPA marketing, you won’t have this risk. Remember, you’ll only pay the affiliate once a user takes your desired action using the affiliate link.
However, what happens if your affiliates don’t achieve your goals? To solve this, diversify them or choose marketers with higher success rates.
Banner ads can leave a distasteful look to your website. CPA offers aren’t as clunky as these ads, and you can easily personalize these offers to your brand. It’s also simple to integrate CPA offers into your website.
Affiliate marketing is highly lucrative for digital businesses. 73% of brands confirm their affiliate marketing programs have met their revenue expectations. Also, according to Uniqodo, affiliate marketing makes up 16% of all online orders.
With so many businesses enjoying the fruits of CPA marketing, it’s safe to say this is an investment with high returns.
The influencers you partner with are motivated to generate as much web traffic as they can. Affiliates need to do this to earn a passive income. Consequently, your business can reach a wider audience and boost brand awareness. This advantage is valuable when trying to engage a new target audience.
Summary: Benefits of a CPA Marketing Campaign
These are the benefits of a CPA Marketing Campaign: it’s quick, you just need to understand three main elements. You can reach a new audience and increase your profits through affiliate marketing. Businesses also never pay for consumers that don’t convert and can use branded advertising, tailored to their target buyer.
Launching a CPA marketing campaign is made simple through this step-by-step guide. The challenges you face while doing this will be unique to your business, but this guide will help you start CPA marketing in no time!
Assuming you haven’t already, create a website for your brand. A website is fundamental as you can’t start a CPA marketing campaign without it. If you have little to no knowledge of web development and design, hire a freelancer or agency to help you.
When developing your website, ensure your website is:
Any successful CPA marketing website has the above features!
Before choosing a CPA offer, you need to pick a niche so your offer can appeal to your audience. Taking this step allows you to personalize your marketing efforts according to your audiences’ pain points and needs. Base your niche on your target audience, website content, and mission statement.
For example, let’s say your ideal buyer persona is a gym rat. You also offer health advice through your website content, and your mission statement is to help people live healthier lives, your niche may be wellness.
Now that you have a niche, you can start looking for an offer you’d like to promote. These are factors to consider for your CPA offer:
You can use tools like OfferValut and oDigger to find CPA offers.
Take a look at how you can find a CPA offer with OfferVault:
When you’ve found a CPA offer join the relevant network providing that offer. CPA networks are convenient as you don’t have to find affiliates that will sell your product. These networks will match your business with the most appropriate influencer. Some of these networks include Maxbounty and CPATrend. We’ll speak about these networks and more later.
Joining a CPA network isn’t as seamless as it sounds. Many have rigorous application processes to determine whether your business is real. You’ll have to complete an online application before joining a CPA network. Use these tips to boost your chances of joining a CPA network:
“Affiliate marketing generates more than 16% of all eCommerce orders in North America.”
Remember we spoke about how easy it is to integrate your CPA offer into your website? That’s what you’ll be doing in this step! You can add your CPA offer to a landing or website page.
Here are some pro tips for merging your CPA offer into your website:
While the tips above can help you secure high conversions for your CPA offer, stick to practices that are personal to your brand and website. If a banner ad has worked for you, there’s no harm in trying it out!
Web traffic is paramount so people can see your CPA offer. You can generate web traffic in three ways:
Many CPA marketers rely on SEO to drive web traffic as SEO is a proven tactic. An SEO strategy that achieves the results you want takes time to develop. However, once you get the hang of it, you can maintain healthy web traffic.
These are the SEO components you want to consider for driving web traffic:
“73% of merchants (more than double the publishers) reported that revenue generated from using affiliate marketing programs met their expectations”
Get on social media platforms that your audience is active on. More than 53% of the global population uses social media. That’s not all, 73% of marketers say social media is “effective” or “very effective”.
Think about it: social media channels give you access to an audience spread across the globe. Now businesses aren’t solely reliant on search engines. You can put your CPA offer right in front of your target audience.
Want to use social media to generate web traffic? Here are some of the best practices:
Consider social media ads and Google Adwords to accelerate web traffic. Do your homework on PPC ads first to understand how these ads work. PPC ads aren’t mind-boggling to start, but they do require money. If you’re not willing to spend a significant amount of money, you’ll achieve low to moderate results.
These are a few different PPC ads you can use:
Summary: 6 Steps to Launch a Successful CPA Marketing Campaign:
Now you’re ready to consider which CPA network to join. Some networks welcome CPA marketing beginners, and others prefer novices. Here are the best CPA networks for you to pick from.
As a popular and trustworthy CPA network, MaxBounty houses more than 20 000 affiliates. MaxBounty pays out weekly, and they prefer experienced CPA marketers over rookies.
If you manage to join MaxBounty, you’ll have a dedicated affiliate manager. Your affiliate manager will communicate CPA opportunities that are valuable to your brand.
New affiliate marketers can cash out monthly with CPATrend. Once you start increasing your conversions, this reputable CPA network will pay you out weekly or bi-weekly. CPATrend makes it convenient to receive your cash as they support Paypal, cheques, and Payoneer payments. Another beneficial aspect of CPATrend is that they offer 24/7 support!
Unlike many CPA networks, CPALead offers advanced geographical targeting, and there is a generous variety of ad forms. To help you maximize your web traffic, CPALead offers pop-ups, banner ads, and much more. CPALead is ideal if you don’t have much CPA experience and want to grow your web traffic quickly.
Although PeerFly is a small CPA network, it has a stellar reputation for CPA offers. You can expect weekly, bi-weekly or monthly payouts with this CPA network. PeerFly isn’t for CPA marketing beginners as you need experience with other networks to join this one.
FireAds is all about providing optimal support to its affiliates. Businesses can cash out any time they please. This CPA network supports PayPal, Payoneer, and many more payment getaways.
FireAds is much larger than the CPA network we looked at before, with over 200 000 affiliates.
CPA marketing is a strategic way to establish a worldwide audience, increase your earnings, and so much more. It’s not difficult to start a CPA marketing campaign either, and all you need to start is a website, a niche, a CPA offer, and a CPA network. You’ll also need to interpret your CPA offer into your website and generate web traffic. With this comprehensive guide, you’ll quickly get the hang of CPA marketing.
CPA marketing is a form of affiliate marketing. Businesses join CPA networks which pair them with affiliates. These affiliates drive web traffic to a business's website and encourage users to fulfill specific actions. Every time users fulfill these actions through the affiliate link, the affiliate or marketer earns a commission. This article reveals the top CPA marketing benefits and the best tips for a successful CPA marketing strategy.
CPA marketing can be profitable if your campaign is run correctly. You need to ensure you have all the necessary components. These include a functional website, a niche, a CPA offer, a CPA network, web traffic and you need to integrate your CPA offer into your web design. It's also crucial to use SEO, social media, and PPC ads to further drive web traffic. Read this article to find out how CPA marketing can be lucrative to your business and how to start a successful campaign.
CPA marketing is a type of affiliate marketing, so the two can be evaluated by the same means. Businesses rely on affiliates for successful CPA marketing. Read this article to find out how CPA marketing works, the top benefits, the best CPA networks and a step-by-step guide to start a CPA campaign in 2022.
FirstSiteGuide: Best Affiliate Marketing Stats for 2022
Buffer: State Of Social 2019