9 Best Brand Ambassador Management Software to Supercharge Your Brand in 2025 [Full Review]

By Liza Shuttleworth Last updated: 13 minute read Influencer MarketingMarketing Tools

Trust drives purchasing decisions, which is why ambassador marketing is one of the most powerful ways to grow a brand authentically. 

With a good ambassador program, loyal customers, influencers, industry experts and passionate fans become high-performing brand ambassadors who spread the word, boost credibility, and drive real results.

The challenge is that managing an ambassador program at scale, coordinating content, tracking performance, rewarding contributions, gets real hard, real quick if you’re not using the right tools!

Thankfully, that’s where ambassador management software comes in! 

These purpose-built platforms streamline everything from recruitment and communication to analytics and rewards, giving brands the structure they need to scale their ambassador marketing program. 

In this review, we have the best ambassador management software tools to take your ambassador marketing to the next level!

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    Quick Comparison: Top Brand Ambassador Management Software

    This is a quick comparison of the top ambassador management platforms:

    Software Name

    Key Features

     Pricing

    Our P2P Rating 

    SocialLadder

    • Ambassador discovery tool

    • Ambassador tracking

    • Tracking, reporting and analytics

    • Integrations and API

    • Ambassador relationship management

    • Mobile app for ambassadors

    • Reward and pay-out management

    • Custom Pricing on Request

    4.5/5

    Refersion

    • Tracking of up to 130 affiliate orders/m

    • Access to developer APIs

    • Create & track coupon codes

    • Custom reports

    • Data migration

    • Developer support

    • Free Trial: 14 Days

    • Launch: $39 per month + 3% of affiliate generated sales

    • Growth: $129 per month + 2% of affiliate generated sales

    • Scale: $599 per month + 1% of affiliate generated sales

    4.5/5

    LeadDyno

    • Unlimited ambassadors

    • Discount codes

    • Referral tracking links

    • Custom application forms

    • Email marketing

    • Free Trial: 30 Days

    • Lite: $49 per month

    • Essential: $129 per month

    • Advanced: $349 per month

    • Unlimited: $749 per month

    4.5/5

    AdvocateHub by Influitive

    • Ambassador management

    • Referral tracking

    • Gamification

    • Rewards program

    • Automation

    • Community management

    • Content library & templates

    • Tracking & Reporting

    • Custom pricing for Customer Advocacy and/or Digital Community options 

    4/5

    Referral Candy

    • Rewards Management

    • Referral tracking

    • Analytics & Reporting

    • Email Marketing

    • Retargeting

    • One-Click Integrations

    • Landing Page Design

    • Automation

    • Free Trial: 7 Days

    • Basic: From $29 per month

    • Grow: From $79 per month

    • Scale: From $249 per month 

    • Enterprise: From $799 per month

    •  Boost Add-On: $29 per month

    4.5/5

    Referral Factory

    • Referral Templates

    • Campaign Management

    • Employee Referral Management

    • Real-time Tracking

    • Built-in Notifications

    • Reward Management

    • Free Trial: 15 Days. 

    • Starter: $76 per month

    • Basic: $160 per month

    • Pro: $320 per month

    • Enterprise: Custom pricing

    • 20% discount on annual plans 

    4.5/5

    Referral Rock

    • Referral Templates

    • Referral Tracking

    • Lead Engagement

    • Automation

    • Social Media Sharing

    • Instant Integrations

    • Dashboards and Reporting

    • Free Trial: Free to set up and test, pay only if you choose to upgrade

    • Pro: From $175 per month, up to 100 referrals 

    • Pro+: From $350 per month, up to 100 referrals

    • Optional add-on fees for additional referrals, additional referral programs, and CRM integrations

    4.5/5

    Viral Loops

    • Easy-to-use templates

    • Viral giveaways and sweepstakes

    • Participant insights and performance analytics

    • Google Analytics and Facebook integration

    • E-commerce integrations

    • Ambassador rewards system

    • Free Trial: 14 Days (10 participants)

    • Start-up: $49 per month for up to 1000 participants

    • Plus: $139 per month for up to 5000 participants

    • Growing: $229 per month for up to 10,000 participants

    • Power: $399 per month for up to 25,000 participants

    • Annual plans get a 30% discount

    4.5/5

    OpinionPod

    • Reputation Management

    • Referral Management

    • Lead Engagement

    • Contact Management

    • Negative Feedback Management

    • Review Requests

    • Customer Communications

    • Structured Data Generator

    • Free Trial: 7 Days

    • Starter: $39 per month for 3 profiles, up to 50 messages

    • Standard: $79 per month for 5 profiles, up to 300 messages

    • Premium: $129 per month for 10 profiles, up to 1000 messages

    5/5

    Keep scrolling for the full reviews below!

    What Does Ambassador Management Software Offer?

    In the simplest terms, ambassador management software is designed to manage and streamline relationships with your brand ambassadors, influencers, advocates, or affiliate marketers.

    Main Functions of Ambassador Management Software

    • Brand Ambassador Recruitment & Onboarding: Helps find, vet, and onboard new brand ambassadors.
    • Ambassador Campaign Management: Offers features to create, assign, and track marketing campaigns for ambassadors across various channels, including social media posts, affiliate referrals, and product reviews. Many tools also provide tools to set goals, deadlines, and creative briefs.
    • Communication & Engagement: Centralized messaging and email tools to keep ambassadors informed and engaged.
    • Creative Asset Management & Sharing: Provide features to streamline the distribution of approved marketing assets (images, captions, hashtags) for ambassadors to use.
    • Tracking, Analytics & Reporting: Features to track key metrics like clicks, conversions, promo code use, and social reach, as well as ambassador activity, engagement rates, and sales performance.
    • Rewards & Incentives: Automated performance tracking and rewards like commissions, discounts, free products, or other incentives. Many support different reward models, such as pay-per-sale, pay-per-post, and tiered rewards.
    • Ambassador Relationship Management: Many tools offer features similar to CRM tools, maintaining ambassador profiles, communication history, performance data, and preferences.
    • Compliance Monitoring & Brand Control: Features to ensure that ambassadors stay within brand guidelines, comply with legal disclosures, like FTC rules for influencers, and do not engage in fraudulent promotional tactics. 

    Many other software and platforms offer similar features and operate within the same space, whether they call themselves ambassador marketing platforms, referral marketing software, or word-of-mouth marketing tools.

    Check out this video by Brand Master Academy to get a good idea of how ambassador programs work and what your software will need to be able to manage:

    At times, affiliate marketing software and influencer marketing platforms can help achieve similar goals if you have a long-standing relationship with your affiliates and influencers and pay them a commission.

    If your brand ambassadors are customers or employees, you could use your existing employee advocacy platform or customer loyalty program to communicate your marketing messages and extend incentives.

    9 Best Brand Ambassador Management Software Platforms

    The best platforms and software to manage your ambassador marketing campaigns are:

    1.SocialLadder

    SocialLadder is an enterprise SaaS solution for creating, engaging, and tracking brand ambassador communities.

    Consumer-focused brands like Benefit Cosmetics, Kendra Scott, goPuff & Live Nation all use SocialLadder to market through their customers and turn them into growth drivers, activating their community to create user-generated content (ugc) and increase conversions.

    Screenshot of the SocialLadder Brand Ambassador Management Solution Homepage

    SocialLadder’s platform allows you to streamline communication, assign digital and real-world tasks, monitor customer engagement, and reward successful ambassadors for helping to promote your brand.

    Your ambassadors are set up for success while allowing you to focus on the overall growth strategy rather than spending time managing the day-to-day.

    SocialLadder has the tools your brand needs to:

    • Discover: Use machine learning to find customers in your CRM that are an ideal fit to become ambassadors
    • Track: Target and assign tasks to ambassadors (digital, physical and conversion tracking)
    • Measure: ROI and unit economics of ambassador activity
    • Integrate: Robust API for sophisticated deployments
    • Streamline: Task assignment, communication and ambassador onboarding
    • Engage: 100% mobile for ambassadors to keep your community engaged and accountable
    • Reward: Inventory and payment management built into the platform
    • Scale: Learns automatically from successful ambassadors to help find more

    SocialLadder Pricing

    • Request a demo to get a custom quotation

    Our Rating: 4.5/5

    Website: http://www.socialladderapp.com

     

    “6% of marketers stated that finding influencers to participate in campaigns and programs is the most challenging”

    Influencer Marketing Hub

     

    2.Refersion

    Refersion is an affiliate marketing management and tracking program with over 589,000 registered affiliates and 16,000 merchants.

    What’s great about Refersion is that you don’t need any technical knowledge to set up and manage full influencer and affiliate campaigns that integrate with your online store.

    Screenshot of the Refersion homepage

    Refersion integrates with top shopping cart platforms such as Shopify, Magento, WooCommerce, Stripe, and BigCommerce, among others, and it offers custom integrations on request.

    Refersion’s features include:

    • Affiliate tracking (traffic and sales)
    • Integrations and access to developer APIs
    • Coupon code creation and tracking
    • Custom reports
    • Data migration
    • Developer support
    • Responsive dashboard
    • Backlinks for SEO
    • Planned Payments

    Refersion Pricing

    • Free Trial: 14 Days
    • Launch: $39 per month + 3% of affiliate generated sales
    • Growth: $129 per month + 2% of affiliate generated sales
    • Scale: $599 per month + 1% of affiliate generated sales

    Our Rating: 4.5/5

    Website: refersion.com

    3.LeadDyno

    LeadDyno is a brand ambassador marketing software that offers influencer, ambassador, and affiliate marketing solutions.

    The platform integrates with online stores such as Shopify, WooCommerce, and Amazon Seller Central.

    Screenshot of the LeadDyno Affiliate Tracking Software Homepage

    A useful feature on this advocate marketing tool is the ability to create and track a variety of advertising activities for ambassadors in the program.

    These activities can include blog posts, social media content creation, product reviews, or custom activities to suit your campaign.

    Key features include:

    • Unlimited brand ambassadors/affiliates
    • Discount codes
    • Referral tracking
    • Custom application forms
    • Email marketing

    LeadDyno Pricing

    • Free Trial: 30 Days
    • Lite: $49 per month
    • Essential: $129 per month
    • Advanced: $349 per month
    • Unlimited: $749 per month

    Our Rating: 4.5/5

    Website: leaddyno.com

    4.Influitive’s AdvocateHub

    AdvocateHub by Influitive is a leading engagement and advocacy tool that offers “on-demand” advocates.

    If you’re looking for personalized, gamified programs to turn customers into advocates, Advocate Hub should definitely be on your list.

    Screenshot of the Influitive Customer Advocacy Software Homepage

    You can create interactive games and challenges that keep brand advocates busy and engaged, recognize and reward them, track and monitor performance, and create in-depth reports all on one platform.

    They have really mastered the community experience with features like single sign-on, mobile apps, and instant gratification.

    AdvocateHub integrates with leading marketing automation software such as Salesforce, Eloqua, and Hubspot, as well as all major social media platforms and product review sites.

    Influitive’s features include:

    • Automation
    • Advocate management
    • Community management
    • Campaign content library with customizable, pre-built templates
    • Gamification
    • Referral tracking
    • Rewards program
    • Dashboards and customizable reports
    • ROI Tracking

    Influitive Pricing

    • Custom pricing for Customer Advocacy and/or Digital Community options 

    Our Rating: 4/5

    Website: influitive.com

    5.Referral Candy

    Referral Candy is very easy to set up and navigate afterward.

    The idea behind Referral Candy is to help online stores increase their revenues. This is achieved by starting a variety of rewards campaigns that attract new customers.

    Screenshot of the ReferralCandy – Referral Program Software Homepage

    Referral Candy integrates easily with most major e-commerce platforms such as Amazon and Shopify.

    The software contains pre-made email templates that you can easily set up. You will have all of your contacts, rewards, and statistics displayed on the dashboard.

    Perhaps one of the biggest advantages of Referral Candy is its reasonable price compared to similar software on the market.

    Key features include:

    • Rewards Management
    • Referral Tracking
    • Analytics & Reporting
    • Email Marketing
    • Retargeting
    • One-Click Integrations
    • Landing Page Design
    • Automation

    Referral Candy Pricing

    • Free Trial: 7 Days
    • Basic: $29 per month + 10.5% success fee
    • Grow: $79 per month + 3.5% success fee
    • Scale: $249 per month + 1.5% success fee 
    • Enterprise: $799 per month + 0.25% success fee 
    • Boost Add-On: $29 per month

    Our Rating: 4.5/5

    Website: referralcandy.com

    6.Referral Factory

    Referral Factory is one of the few tools that allow marketers to set up complete referral channels with just a few clicks.

    The tool is particularly helpful for marketers just starting out in referral marketing. It provides over a thousand templates to start with. You can pick a template that works for you, edit it, and make the campaign live.

    The software makes it easy to set rewards. These may include virtual rewards such as discount codes, coupons, or even cash. The data can be viewed and accessed in real-time to keep track of all the rewards.

    Everything is easily accessible from the dashboard, allowing the data to be exported in a CSV file. This way, you can keep a close eye on the growth of your referral program.

    The software also has a strong suit of communication tools. To encourage users to keep going, you can set email triggers that notify them when they successfully refer someone.

    Key features include:

    • Referral Templates
    • Campaign Management
    • Employee Referral Management
    • Real-time Tracking
    • Built-in Notifications
    • Reward Management

    Referral Factory Pricing

    • Free Trial: 15 Days
    • Starter: $76 per month, 1 live referral program, up to 500 users
    • Basic: $160 per month, unlimited programs, up to 20,000 users
    • Pro: $320 per month, unlimited programs, up to 40,000 users
    • Enterprise: Custom pricing, unlimited programs, up to 100,000+ users
    • 20% discount on annual plans 

    Our Rating: 4.5/5

    Website: referral-factory.com

    7.Referral Rock

    Referral Rock enables you to completely automate the ambassador marketing process. You can do so by setting up personalized campaigns that increase customer touchpoints in social media sharing, dual-side rewards and many more.

    Screenshot of the Referral Rock Referral Software Homepage

    This software is suitable for any type of business, especially the ones that are just getting started.

    If you want to track your performance, you will be able to access Google Analytics, which contains all of the important statistics.

    Key features include:

    • Rewards Management
    • Referral Tracking
    • Lead Engagement
    • Email Campaigns
    • Automation
    • Social Media Sharing
    • Instant Integrations
    • Dashboards and Reporting

    Referral Rock Pricing

    • Free Trial: Free to set up and test, pay only if you choose to upgrade
    • Pro: From $175 per month, up to 100 referrals 
    • Pro+: From $350 per month, up to 100 referrals
    • Add-on fees over 100 referrals per month, additional referral programs, and integrations with HubSpot or SalesForce CRMs

    Our Rating: 4.5/5

    Website: referralrock.com

    8.Viral Loops

    Inspired by major referral marketing ideas and campaigns such as Amazon or Dropbox, Viral Loops offers a variety of templates to help you promote your business.

    The design of the templates is very modern. You can use these to start competitions, referral campaigns, or social media management.

    There are various ways of integrating your campaigns into any platform in minutes.

    If you’re looking for a simple, time-saving, yet highly effective referral marketing tool, this may be your choice.
    Screenshot of the Viral Loops homepage

    Key features are:

    • Easy-to-use templates
    • Viral giveaways and sweepstakes
    • Participant insights and performance analytics
    • Google Analytics and Facebook integration
    • E-commerce integrations
    • Ambassador rewards system

    Viral Loop Pricing

    • Free Trial: 14 Days (limited to 10 participants)
    • Start-up: $49 per month for up to 1000 participants
    • Plus: $139 per month for up to 5000 participants
    • Growing: $229 per month for up to 10,000 participants
    • Power: $399 per month for up to 25,000 participants
    • Annual plans get a 30% discount

    Our Rating: 4.5/5

    Website: viral-loops.com

    9.OpinionPod (formerly Rex)

    If you’re looking for a way to collect positive feedback, OpinionPod can be a useful tool. It enables fully automatic campaigns that invite customers to rate your business and recommend it to friends.

    The fact that it takes just one click to leave feedback is probably a reason why people respond very well to it.

    Screenshot of the OpinionPod Homepage

    There are no complicated tasks and multiple steps to take. You can have your recommendations in a matter of seconds.

    Keep in mind that this is very specific software that won’t allow you much versatility in campaigns. However, it can bring you great ratings results.

    Key features include: 

    • Reputation Management
    • Referral Management
    • Lead Engagement
    • Contact Management
    • Negative Feedback Management
    • Review Requests
    • Customer Communications
    • Structured Data Generator

    OpinionPod Pricing

    • Free Trial: 7 Days
    • Starter: $39 per month for 3 profiles and up to 50 messages
    • Standard: $79 per month for 5 profiles and up to 300 messages
    • Premium: $129 per month for 10 profiles and up to 1000 messages

    Our Rating: 5/5

    Website: OpinionPod.com

    How to Choose the Right Ambassador Management Software

    Using the right software to manage and engage with your brand’s ambassadors makes all the difference!

    All the solutions we have in this review are great tools but the right one that’s for your unique program depends on several factors. 

    Look for tools that cover the following:

    • An ambassador or influencer directory with detailed profiles
    • Multiple outreach channels
    • Omnichannel campaign management (from setup to reporting), with marketing materials and affiliate links
    • Social media integration
    • Integration with e-commerce platforms
    • Automation
    • Custom incentives or points tracking
    • Real-time dashboards and reporting
    • Ability to issue rewards such as coupons or gift cards
    • Contracts and payment management for referral commissions
    • Great customer support
    • Developer or technical support

    Once you have some solid options to choose from, here is what to consider when you’re comparing solutions:

    1. Look at your current ambassador program and objectives, highlight the areas where you need help the most, and assign a budget range for your tool.
    2. Consult the list above to compare your needs to the features offered by these tools, as well as the price range.
    3. Take the time to experience their free trials and test the software from the both the brand and the ambassador’s point of view.
    4. Book demos with each of their sales teams as this will give you the best view of the interfaces and features. Don’t be shy to ask questions to get a really good idea of how it works!
    5. Read customer reviews and ratings, especially from independent software review sites.
    6. Check if they offer onboarding and training and what their customer support contact options and hours are.
    7. Read the cancellation or contract termination terms and conditions before you sign on, so that you are aware of what the costs will be if you need to switch to another software.

    Final Thoughts on Brand Ambassador Management Software

    As marketers, we know that word-of-mouth marketing is incredibly valuable and rewarding – particularly for long-term brand advocacy.

    A brand ambassador marketing program creates a pipeline of loyal customers and influencers who could be nurtured into becoming true ambassadors through profiling, engaging, tracking and rewarding their online and offline activity in a structured and measurable manner.

    But, managing all of this can become a time-consuming and convoluted process if done manually (we’ve all started with a spreadsheet!), not to mention inaccurate over time.

    This is why brand ambassador marketing tools are so important to the sustainability of your program.

    Frequently Asked Questions

    Who are the ambassadors of brands?

    Brand ambassadors are people who represent the brand in a positive light and help increase brand awareness by doing so. They can be your loyal customers, employee voices, communities you engage with, social influencers, or celebrity endorsers.

    What does Brand Ambassador Management Software offer?

    A good ambassador program software should relieve you of time-consuming work, such as identifying, managing, and tracking ambassadors while giving you excellent analytics and reports.

    What is a brand ambassador program?

    It is a advertising campaign that puts the brand's message in the hands of ambassadors with a certain goal in mind, such as improving your sales, brand recall or recognition. It is sometimes also called a brand advocacy program.

    How to build an ambassador program?

    Steps include defining your objectives and budget, identifying your target audience, creating an Incentives or rewards structure based on your budget, reaching out to influencers, your employees, and customers, providing guidelines and marketing materials, tracking results, and continuing to optimize. For more details, please refer to Best Brand Ambassador Programs and How to Simply Create Yours.

    Who is the best brand ambassador?

    To each their own! Companies have long had success finding celebrities whose characteristics, charisma, image, or what they stand for, closely align with the brand identity. Meanwhile, marketers have also had success with specific communities, their own employees, loyal customers, etc. Marketers should start with their marketing strategy, target audience, brand positioning, and budget to identify their best brand ambassadors. Brand ambassadors should also genuinely love the brand, as it is easy to spot a disingenuous relationship when ambassadors have many opportunities to interact with customers on various social media platforms.

    What are the examples of an ambassador program?

    For celebrities, Michael Jordan for Nike was one of the longest-running and most successful ambassador relationships. For communities, Lululemon gave away free products to yoga instructors and fitness trainers who advocate healthy lifestyles and well-being and embody the brand's messaging. Their clientele, the target audience, flocked to the store to purchase their own wear.

    What are the benefits of an ambassador?

    Ambassadors are real people, whether celebrities, employees, customers, or influencers, instead of models and actors in commercials. They create authentic and trustworthy connections with end customers. Employee or community ambassador programs can also be much more cost-effective. The user-generated content from these ambassadors is often more impactful than branded content.

    Who needs a brand ambassador?

    Everyone! It is a good idea to turn your loyal customers and employees into ambassadors, often with very little financial incentive, since they already love your brand and are probably already telling everyone about you. For those with more resources, it is a good idea to consider how ambassador marketing fits into your overall marketing strategy and use platforms to track and optimize program outcomes.

    Do brand ambassadors get paid?

    It depends. Incentives can range from coupons, gift cards, and free products to paid influencers and celebrity endorsers.

    How do I become a brand ambassador?

    You probably already are whenever you recommend a product to friends and family. You can join any platform mentioned and apply to be a brand ambassador.

    How do you make customers brand ambassadors?

    You can print a referral coupon on the receipts or communicate incentives to your loyal customers through email, SMS, push notifications, etc. It is a good idea to start with your customer loyalty database, identify your best customers, and contact them. This way, they are more likely to say good things about you!

    References

    Aspire: What is a Brand Ambassador Program? + Top Examples To Take Inspiration From

    SSRN: The Future of Brand Ambassadors in Digital Business: Trends, Challenges, and Opportunities by Adi Malangke (2025)

    Transactions on Economics, Business and Management Research: Analyzing the Potential Benefits of Brand Ambassador Marketing by Chen, Feitong (2024)